[00:00:03]
YOU READY? YES.[1. CALL TO ORDER, PLEDGE OF ALLEGIANCE, ROLL CALL]
ALL THE MEETING TO ORDER THE STANDARD PLEDGE OF ALLEGIANCE.AND TO THE REPUBLIC FOR WHICH IT STANDS.
ONE NATION, NATION UNDER GOD, INDIVIDUAL WITH LIBERTY AND JUSTICE FOR ALL.
[2. ANNOUNCEMENTS AND SUMMARY OF CURRENT EVENTS BY BOARD MEMBERS AND STAFF]
ANY ANNOUNCEMENTS OR SUMMARIES OF EVENTS FROM BOARD MEMBERS? GO AHEAD.WELL, JUST A COUPLE ANNOUNCEMENTS.
UH, LAUREN IS COMING BACK WITH US NEXT WEEK.
SHE'S BEEN OUT FOR A LITTLE WHILE WITH SOME, UH, HEALTH ISSUE.
SO WE'RE REALLY EXCITED TO HAVE HER BACK AND KEEP, UH, LEADING US ON WITH OUR TOURISM STRATEGIC PLAN, OUR MARKETING PLAN, AND OUR BRAND.
AND THEN I BELIEVE WE TOLD YOU LAST TIME THAT WE HAVE HIRED A MARKET, EXCUSE ME,
HE WORKS WITH THE COLORADO TOURISM OFFICE AND HAS A LOT OF AMAZING EXPERIENCE AND HE'LL BE STARTING JULY ONE ALSO.
UM, WE HAVE AMAZING GUESTS TODAY.
IT'S OUR NEW CITY MANAGER, ANNETTE.
AND, UM, WE'RE REALLY, REALLY LUCKY TO HAVE HER HERE.
ANY SUMMARY OF EVENTS FROM THE BOARD THAT THEY'VE BEEN TO IN THE LAST COUPLE WEEKS? NO, BUT I'M HOPING TO GO GO TO THE ART CENTER AFTER THIS.
APPARENTLY THERE'S A BIG OPENING TONIGHT, WHICH IS SUPER GREAT.
I'LL BE, YEAH, IF WE GET DONE ON TIME.
WE'LL, WE'LL GET DONE ON TIME.
[3. CONSENT ITEMS]
ITEMS. MINUTES FROM THE LAST BOARD MEETING.OR MOVE TO APPROVE? I'LL MOVE.
UH, ANY CARDS? IT'S LIKE OUR FIRST CARD, SORRY, I WISH
[4. PUBLIC FORUM]
TO SPEAK TO REGARDING ITEM NUMBER FOUR, RESERVATION SYSTEM.MARK TURRE, UH, RESIDENT OF SEDONA.
YOU WANNA WAIT TILL ITEM FOUR OR YOU WANT TO TALK NOW? ITEM FOUR IS PUBLIC FORM.
I'M A SEDONA RESIDENT AND I WANNA SPEAK TO THE POTENTIAL OF RESERVATION SYSTEMS IN SEDONA.
UH, I KNOW, I THINK WE ALL KNOW THAT PEAK VISITATION IS OUR PRIMARY CHALLENGE HERE, AND IT'S THE ROOT CAUSE OF TRAFFIC CONGESTION AND TRAIL OVERUSE.
AND A LOT OF OTHER COMMUNITIES ARE USING SYSTEMS LIKE THIS, UH, TO DEAL WITH PEAK VISITATION.
AND WE KNOW THAT IN SEDONA, ABOUT 75% OF THE PEOPLE THAT COME HERE AND A LOT OF DAY TRIPPERS ARE HERE TO HIKE THE RED ROCKS.
SO REALLY, UH, WHAT WE NEED TO DO, YOU NEED TO DO IS RECOMMEND WAYS TO REDUCE PEAK, PEAK VISITATION AND TRY TO ENCOURAGE VISITATION AT OTHER TIMES.
UH, IT HELPS REDUCE TRAFFIC CONGESTION, STABILIZES THE WORKFORCE BY EVEN THAT OUT AND LIMITS ENVIRONMENTAL DAMAGE.
SO SEDONA HAS ALREADY TAKEN SOME STEPS TO, UH, PLACE ROCKS ON, UH, DRY CREEK TO REDUCE ROADSIDE PARKING.
YAVAPAI COUNTY HAS DONE A SIMILAR THING WITH CHAINS AND, AND NO PARKING SIGNS.
AND HOPEFULLY IF THAT'S JUST EXTENDED FURTHER OUT, IT WILL HELP REDUCE ROADSIDE PARKING, UH, RESERVATION
[00:05:01]
SYSTEMS THAT HELPED IN OTHER LOCATIONS.AND SPECIFICALLY HERE, THE GREATER SEDONA RECREATIONAL COLLABORATIVE HAS RECOMMENDED THIS FOR BROKEN ARROW.
AND JUST TO REMIND YOU, THE FOREST SERVICE SIZES TRAIL HAD LOTS SPECIFICALLY FOR THE CAPACITY OF THE TRAILS.
SO I THINK THAT SEDONA SHOULD ADVOCATE NOW FOR RESERVATION SYSTEMS IN CASE THEY ARE NEEDED IN THE FUTURE.
AND, UH, HOPEFULLY BECAUSE IT TAKES SO LONG TO IMPLEMENT THINGS WITH A FOREST SERVICE, THAT WILL COME IF NECESSARY.
YOU ANY OTHER CARDS? COMMENTS? OKAY.
[5.a. Data overview]
BUSINESS DATA OVERVIEW.UH, VICE CHAIR BOARD MEMBERS, UH, ROBBING MULLEN WITH, UH, TOURISM PROGRAM MARKETING MANAGER.
UM, OKAY FOR OUR PRESENTATION TODAY.
I I ALSO CREATED A QUICK JUST AGENDA OF WHAT I'M GONNA GO THROUGH.
UH, DATA OVERVIEW, HIGH LEVEL DATA OVERVIEW, THINGS THAT YOU'VE SEEN BEFORE, A FEW THINGS YOU HAVEN'T SEEN WE'RE GONNA SHARE ABOUT THE SUMMER STEWARDSHIP CAMPAIGN.
WE'LL REVIEW THE CONCEPT THAT YOU SAW LAST TIME WE MET TWO MONTHS AGO, JUST TO MAKE THAT FRESH IN YOUR MINDS.
AND THEN WE'LL SHOW YOU THE PROGRESS THAT WE'VE MADE AND WHAT WE HAVE PLANNED FOR SUMMER.
UM, WE'RE GONNA TALK ABOUT TAB ROLES AND SOMETHING I FORGOT TO PUT ON HERE IS HEATHER, UH, WHO WILL ALSO GIVE US A UPDATE AND NEWS FROM HER CORNER OF THE, THE WORLD.
WELL, I GUESS WE'LL BE OUTTA HERE ON TIME.
ALRIGHT, SO, UM, A LOT OF FINE PRINT UP HERE.
UM, IT'S MARKET INDICATOR SUMMARY.
I'LL, I WILL READ TO YOU, UM, THE MOST IMPORTANT, UM, UH, LINE OUT OF ALL OF THAT FINE PRINT, WHICH BASICALLY SAYS MARCH IS THE THIRD CONSECUTIVE MONTH THIS YEAR WHERE HOTEL OCCUPANCY EXCEEDED THE PRIOR THREE YEARS.
I THOUGHT THAT WAS WORTH INCLUDING.
IN THE CENTER OF THE SLIDE, YOU SEE A GRAPH RECOVERY INDICATORS.
I THOUGHT THIS WAS INTERESTING.
THE DOTTED GRAY LINE ACROSS THE CENTER REPRESENTS, UH, 2019.
AM I GETTING THAT RIGHT? UM, I DON'T SEE THE NOTE ON THERE.
SO THAT REPRESENTS THE PREVIOUS YEAR.
AND THEN THE TREND LINES SHOW YOU THE PERCENT CHANGE RELATIVE TO THE PREVIOUS YEAR AND THE THINGS BEING MEASURED.
THE GREEN LINE IS TSA THROUGHPUT, UM, WHICH IS SORT OF UP AND DOWN, BUT IN FEBRUARY, 2024, YOU SEE IT'S, UM, UH, IT'S RISING.
UH, THE BLUE IS HOTEL REVENUE RISING RED IS HOTEL DEMAND RISING.
UM, AND THE GRAY IS LEISURE AND HOSPITALITY JOBS.
THAT WAS THE ONE AREA THAT IS, IS DROPPING.
UM, THE NUMBERS ON THE RIGHT HAND COLUMN, WE'LL GET TO THOSE ON OTHER SLIDES.
SO, UM, ALTHOUGH AIRPORT THROUGH PUT UP 10% YEAR OVER YEAR, UP 16.9% OVER 2019, I THOUGHT THAT WAS ALSO INTERESTING.
SO WE'RE, WE'RE STILL TRACKING AGAINST, UH, 2019 PRE PANDEMIC.
UM, LODGING SUMMARY, UH, THREE ROWS.
THE TOP ROW IS AGGREGATED LODGING, WHICH IS HOTEL AND SHORT TERM RENTAL.
UM, IN THAT ROW YOU SEE A NUMBER OF COLUMNS.
AGAIN, IT'S SUPER FINE PRINT, I APOLOGIZE FOR THAT.
UM, IN THAT FIRST COLUMN IS OCCUPANCY, AND THAT'S FOR MARCH, 2024 IS 81.1% PERCENT CHANGE OVER MARCH, 2023 IS 10.5% PERCENT CHANGE OVER FEBRUARY OF 24 IS ALMOST 23%.
CALENDAR YEAR TO DATE IN 2024 IS 66.8%.
[00:10:01]
THAT IS A 7.2% CHANGE OVER CALENDAR YEAR TO DATE FOR 2023.SO IF YOU FOLLOW THAT ROW TO THE RIGHT, YOU SEE, UM, A DR, UM, WHICH I CAN, I GUESS IF YOU SEE I'M IN THIS CENTER ROW RIGHT HERE JUST TO, AND I'M NOW GONNA READ ACROSS THOSE COLUMNS.
UM, A DR IS UP SEVEN, 2.7 0.2% OVER 23, REVPAR UP 18.5%.
DEMAND UP 10.5% REVENUE UP 18.5% AT 22.9 MILLION.
THAT'S WHAT THE DATA IS TELLING US ABOUT LODGING AHEAD.
UM, THIS IS YES, ALSO FOR MARCH.
UM, I CHANGED THIS SLIDE AT THE LAST SECOND, AND NOW IT'S NOT.
I'M, I'M, I'VE CONFUSED MYSELF.
UM, SO THIS IS FOR OVERNIGHT TRIP TYPES.
IF YOU REMEMBER WHEN WE LOOKED AT IT BEFORE.
UM, WHEN WE DO ALL BOTH DAY TRIPS AND OVERNIGHT TRIPS, THERE SEEMS TO BE A DISCREPANCY IN HOW IT'S CALCULATING OVERNIGHT TRIPS AS A PERCENTAGE OF THE TOTAL NUMBER OF VISITORS.
SO WE'RE JUST SHOWING YOU OVERNIGHT TRIPS, UM, 2.6 DAYS LENGTH OF STAY, 67.2% REPEAT VISITORS, UM, TOP VISITOR ORIGIN, DMAS, PHOENIX AND LOS ANGELES, NO SURPRISE THERE.
TUCSON, LAS VEGAS, UM, CHICAGO, DALLAS-FORT WORTH, SAN DIEGO, HOUSTON, ALBUQUERQUE, NEW YORK, AND MINNEAPOLIS.
UM, I THINK THAT'S ALL I WANT TO, I NEED TO SAY THERE.
JUST MOVING QUICKLY THROUGH THE DATA.
UM, NEXT IS THE SPENDING SUMMARY.
NOW AGAIN, IF YOU REMEMBER, UH, CREDIT CARD DATA IS ON A FIVE WEEK LAG.
SO THIS SHOWS FEBRUARY BECAUSE WE'RE, WE'RE PROBABLY JUST A COUPLE DAYS SHORT
SO THIS IS SHOWING, UH, FEBRUARY, UH, $6 MILLION, UH, CARD SPEND, WHICH WAS DOWN, UH, 4.7% OVER THE PREVIOUS YEAR.
FEWER CARD HOLDERS, FEWER TRANSACTIONS.
UM, IN THE LOWER RIGHT CORNER OF THAT SLIDE, YOU SEE THE SPENDING CATEGORIES, UM, FOOD AND BEVERAGE AT 47.5%, RETAIL AT 23.1%.
AGAIN, IF YOU REMEMBER, LODGING IS UNDERREPRESENTED IN THE SLIDE BECAUSE THE CARD HAS TO BE SWIPED IN MARKET.
AND SO THERE'S SOME QUESTION, QUESTION ABOUT, UM, HOW MUCH OF THAT IS HOW, HOW, HOW OFTEN ARE THE CARDS SWIPED OUT OF MARKET WHEN THEY'RE PAYING FOR LODGING? SO, UH, THAT'S JUST SOMETHING TO KEEP IN MIND THAT IT IS, UH, UNDERREPRESENTED.
IS IT POSSIBLE TO PULL THAT DATA FROM BED TAX AND INTERPOLATED? IT'S AN IMPORTANT DATA POINT.
I KNOW IT DOESN'T COME OFF OF THIS REPORT.
UM, KEEGAN JUST SAID, YEAH, THAT WE DID, WE DID CORRELATE WITH, UH, BED TAX FOR THE WINTER CAMPAIGN.
I DON'T KNOW THE ANSWER TO YOUR QUESTION AS FAR AS, UH, ON AN ONGOING BASIS.
SO I'LL MAKE A NOTE OF THAT AND FIND OUT.
UM, IF I LOOK AT THIS SLIDE IN, IN THE ONE BEFORE, IN TERMS OF 80 HOURS AND SUCH, IT LOOKED LIKE MARCH TO MARCH FOR THE HOTEL SECTOR AND, AND THE SHORT TERM RENTALS FROM FEBRUARY TO MARCH IS UP 37%.
SO WOULD YOU EXPECT THEN THE TOTAL SPEND TO GO UP COMMENSURATE OR AT LEAST PERCENTAGE WISE, SINCE IT LOOKS LIKE WE HAVE THAT TYPE OF I, YES, I, THAT'S WHAT I WOULD EXPECT.
IS THAT WHAT WE'LL SEE, UM, WHAT I'M LEARNING FROM DATA IS WE'RE NOT SURE YET UNTIL WE SEE IT.
WELL, IT'S ONLY 15% OF THE TOTAL, SO IT'S NOT THE TOTAL THING, BUT STILL.
SO IN THE LOWER RIGHT HAND CORNER, UM, THIS GRAPH RIGHT HERE WITH ALL THE RED YOU SEE, UM, THAT'S, UH, A BIG DROP IN BOOKINGS FOR SUMMER, JUNE, JULY AND AUGUST.
THAT'S PARTIALLY WHY WE ADVOCATED FOR A SUMMER MARKETING CAMPAIGN.
UM, IF YOU LOOK AT THE GRAPH, UH, OR THE CHART
[00:15:01]
RATHER TO THE LEFT OF THATUM, BUT AGAIN, THAT'S, UH, WHAT WE'RE HOPING TO ADDRESS WITH, UH, SOME OF OUR MARKETING EFFORTS.
UM, DO YOU HAVE ANY INDICATION OF WHY THAT'S HAPPENED? I'M GONNA, UM, GET INTO THAT.
THE ONLY THING THAT I CAN SAY, AND WE'LL GET TO THIS IN A LATER SLIDE, UM, THAT POST PANDEMIC, UH, BUSINESS TRAVEL IS NOT TRACKING AS QUICKLY TO RECOVER AS LEISURE TRAVEL.
AND SO THAT'S THE ONLY CORRELATION THAT I SEE, BUT I DON'T KNOW WHY.
WE ALSO DON'T HAVE SA AT THE CHAMBER ANYMORE.
I HAD GROUPS EVERY MONTH DURING THE SUMMER LAST YEAR FROM HER AND THEY USED A SOFTWARE CALLED CNT.
A LOT OF BIG, BIGGER HOTELIERS HERE HAVE IT.
SO WE HAVE NOT GOTTEN THAT SOFTWARE, UM, BASED ON OUR LIMITED STAFF.
SO THAT MIGHT BE SOMETHING THAT WE TAKE ON.
RIGHT NOW, JAMES IS HANDLING TRAVEL, TRADE AND MEETING SALES, BUT THERE'S, IT'S, IT'S HARD WHEN EVERYONE'S USED TO REACHING OUT TO THE CHAMBER FOR THE PAST 20 YEARS AND THEY'RE NO LONGER ABLE TO PROVIDE THAT SERVICE, THEY'RE PASSING IT ON TO US.
BUT I'M, I'M, I'M FAIRLY CERTAIN THAT SEVERAL LEADS HAVE BEEN DROPPED IN TRANSLATION.
OR, OH, I'M USED TO WORKING WITH THIS PERSON AT THE CHAMBER FOR GROUPS AND SALES.
IT'S, IT'LL BE A LONG PROCESS TO GET BACK TO THAT AS FAR AS THE, AS FAR AS THE CHAMBER, WHAT THEY DID AND WHAT THE CITY CAN DO AND HAVING THAT STAFF AVAILABILITY.
SHE ATTENDED DOZENS OF TRADE SHOWS AND SHE WAS, SHE WAS BIG.
CAN YOU, KEEGAN, SO IS IT THE PLAN TO RESTORE THAT CAPACITY? IS THAT, UH, AN OBJECTIVE THAT WE, THAT THE CITY IS LOOKING AT? I, WELL, ONCE WE HAVE OUR TOURISM STRATEGIC PLAN, I THINK WE'LL HAVE A BETTER IDEA OF WHAT WE'RE, WHAT OUR GOALS AND INITIATIVES WILL BE FOR THE NEXT THREE YEARS.
BUT WE'VE ALL TALKED ABOUT TRAVEL, TRADE GROUP, SALES, I MEAN MEETING SALES, EXCUSE ME, AND CONSUMER MEDIA.
I MEAN, ALL THOSE COMPONENTS GO ALONG WITH THE PROFESSIONAL TRAVEL INDUSTRY AND WE FEEL THAT IT'S NECESSARY TO HAVE ALL OF THOSE GROUPS REPRESENTED SO WE CAN HELP OUR BUSINESSES TO, AND GUESTS TO THE, THE BEST OF OUR ABILITY.
SO I, I THINK A LOT OF WHAT WE'RE DOING IS WAITING FOR ANDREW TO COME ON AND REALLY HELP BUILD THIS PROGRAM ALONG WITH THE, THE TOURISM STRATEGIC PLAN AND THE MARKETING PLAN.
SO WE HAVE A LOT TO FIGURE OUT, AND RIGHT NOW WE'RE KIND OF BEING, I WOULD SAY, MORE REACTIVE AND HOPEFULLY IN THIS NEW YEAR, JULY ONE, UH, WE'LL BE PROACTIVE AND WE'LL BE REALLY STARTING TO HAVE A GAME PLAN WITH, WITH THE MARKETING PLAN AND ALL THOSE OTHER BUILDING BLOCKS THAT WE'RE CREATING AT THE MOMENT.
BUT WE HAVEN'T, WE HAVEN'T STOPPED.
SO THE THINGS THAT, UM, THAT WERE BEING DONE, UM, THE SHOWS THAT WERE BEING ATTENDED ARE STILL ON THE AGENDA FOR THIS COMING FISCAL YEAR.
UH, WHICH ALL REPORT COMING UP, LIKE IPW IS ONE OF THOSE.
SO, UM, REST ASSURED WE STILL HAVE A PRESENCE AND WE'RE CONTINUING THAT.
IT'S JUST THAT WE, WE DON'T HAVE THAT PERSON.
WE DON'T HAVE SAACHI WHO WAS, YOU KNOW, IN THE INDUSTRY FOR DECADES.
SO WE ARE MANAGING WHAT WE'VE GOT COMING IN.
WE DON'T HAVE THAT SOFTWARE, BUT IT'S ALSO, I THINK MOVING FORWARD WE HAVE THE ABILITY TO WORK CLOSELY WITH THE CHAMBER OF COMMERCE IN PARTNERSHIP TO SHARE THOSE LEADS MORE AND TO HAVE A BETTER RELATIONSHIP MOVING FORWARD, WHICH I THINK IS, IS, IS HAPPENING.
UM, US TRAVEL TRENDS, UH, THIS SLIDE IS NOT ONE THAT'S IN YOUR NORMAL REPORTING AND, UM, LEMME SAY UPFRONT.
SO THIS IS THE PERCEPTION OF TRAVEL, UM, OF US TRAVELERS.
BUT THERE'S SOME INTERESTING POINTS IN HERE THAT I THOUGHT I'D, I'D BRING UP IN THE UPPER LEFT HAND CORNER THERE.
UM, WHAT THAT'S MEASURING ARE AIRLINE FAIRS, FOOD AND BEVERAGE, MOTOR FUEL, OTHER LODGING, RECREATIONAL SERVICES, TRANSPORTATION.
[00:20:01]
TO ME IS THAT THE PERCEPTION IS THAT THE, THE COST OF, OF FOUR, OF THE SIX OF THOSE IS DECREASING.IT'S JUST INTERESTING, UH, TO ME WHAT PEOPLE THINK IS HAPPENING.
UM, THE GRAPH TO THE RIGHT OF THAT TRAVEL SPENDING, UH, PERCENT CHANGE VERSUS 2019.
THIS SHOWS JANUARY, 2020 TO JANUARY, 2024.
AGAIN, THE PERCEPTION IS INCREASE IN SPENDING, INCREASE, INCREASE, INCREASE, UM, THROUGH LATE LAST YEAR.
UM, AND THEN ACROSS THE BOTTOM IS PLANNING LEISURE TRAVEL WITHIN THE NEXT 12 MONTHS.
THOSE ARE BROKEN DOWN BY HOUSEHOLD INCOMES.
UM, LESS THAN 50,000, 53% OF THEM ARE PLANNING TO TRAVEL IN THE NEXT 12 MONTHS.
78% OF HOUSEHOLDS, 50,000 TO 99,000, 85% OF HOUSEHOLDS, 100 TO 150, 150 TO 2 50, 90 5% OF THOSE HOUSEHOLDS.
UM, NOW THIS ONE IS, IS ALSO, UH, JUST A TRAVEL FORECAST.
THIS ONE IS BASED ON DATA IN THE UPPER LEFT HAND CORNER, UH, REAL DOMESTIC LEISURE TRAVEL SPENDING.
AND THOSE, UH, VERTICAL COLUMNS GO FROM 2019 TO 2026 WITH 2019 REPRESENTING A HUNDRED PERCENT.
SO AGAIN, WE'RE MEASURING AGAINST 2019.
UM, 22, 23, 24 ARE ALL SHOWING INCREMENTAL INCREASES.
UM, IN DOMESTIC LEISURE TRAVEL SPENDING.
TO THE RIGHT OF THAT IS THE SAME CHART, BUT FOR DOMESTIC BUSINESS TRAVEL SPENDING, THIS IS WHAT I WAS MENTIONING BEFORE, YOU CAN SEE THAT DROPS OFF SIGNIFICANTLY MORE AND HAS NOT FOLLOWED THE SAME, UH, TREND LINE FOR RECOVERY.
UM, ALTHOUGH IT DOES APPEAR TO BE SLOWLY RECOVERING.
AND THE FORECAST IS THAT THAT WILL CONTINUE, UM, INTO 2026.
THE, UM, THE THREE CHARTS ACROSS THE BOTTOM ALSO REPRESENT THE SAME THING.
THE LIGHT, UM, THE PINK LINE IS LEISURE, THE DARK RED LINE IS BUSINESS.
AND YOU CAN SEE WHERE BUSINESS TRAVEL IS NOT, IT'S, IT'S FOLLOWING THE SAME TREND LINES, BUT MAYBE NOT AT THE SAME RATE.
SO JUST SOMETHING TO KEEP AN EYE ON.
AND I THOUGHT YOU ALL MIGHT BE INTERESTED IN SEEING THAT.
UM, THIS IS A SLIDE THAT I ASKED, UH, SYMPHONY TO CREATE FOR US THIS COM.
I CAN COMPARE ANY TWO PERIODS AGAINST EACH OTHER.
AND THE REASON I ASKED FOR IT IS BECAUSE SINCE EASTER IS SUCH A BUSY WEEK HERE IN TOWN, UM, ACROSS THE TOP, THAT FIRST ROW IS EASTER, THE WEEK BEFORE EASTER, AND THE WEEK AFTER EASTER FOR 2024.
THE ROW BELOW THAT IS THE WEEK BEFORE EASTER AND WEEK AFTER EASTER FOR 2023.
AND OBVIOUSLY THEY DON'T CORRELATE DATES TO DATES, BUT I WANTED TO BE ABLE TO LOOK AT THEM THOSE TWO WEEKS AGAINST EACH OTHER.
ACROSS THE BOTTOM, YOU CAN SEE THE NUMBERS.
SO OCCUPANCY UP ALMOST 5% A DR DOWN 0.2%, VERY SMALL NUMBER.
REVPAR UP 4.7%, SUPPLIES THE SAME DEMAND IS UP ALMOST 5% REVENUE UP 4.7%.
SO JUST LOOKING AT THOSE, THAT HOLIDAY PERIOD OF THOSE TWO WEEKS, THERE'S AN IMPROVEMENT, UH, OVER 2024, SORRY, OVER 2023
UM, ANY QUESTIONS ABOUT THE DATA QUESTION? UM, SO WHAT IS CONCLUSIONS YOU MAKE OUT OF THIS DATA? CONCLUSIONS THAT I MAKE OUT IN TERMS OF HOW IT IMPACTS HOW YOU WILL WANT TO MARKET GOING FORWARD, WHETHER IT'S DOMESTIC OR BUSINESS OR LEISURE OR TIMING? 'CAUSE THERE'S A LOT OF DATA HERE AND I'M JUST TRYING TO FIGURE OUT WHAT WERE THE QUESTIONS BEING ASKED WHEN YOU WERE LOOKING AT THAT DATA.
UM, WELL, UM, AS A, AS A BACKDROP, I'LL REFER BACK TO WHAT, UH, KEEGAN SAID THAT THE PROGRAM IS STILL LESS THAN A YEAR OLD AND STILL VERY MUCH IN DEVELOPMENT.
AND SOME OF THE KEY, UM, DOCUMENTS OR, UH, ITEMS THAT WE'LL USE TO MOVE FORWARD HAVE NOT BEEN CREATED YET.
SO THAT'S, UM, THAT'S IN THE BACKGROUND OF THE QUESTIONS THAT WE ASK.
BUT, UM, I THINK GENERALLY SPEAKING, WE ARE
[00:25:01]
LOOKING AT SEASONALITY THAT'S, YOU KNOW, UH, SOMETHING WE'RE MEASURING BUSY, YOU KNOW, ON SEASON VERSUS OFF SEASON.UM, CERTAINLY MULTI-YEAR TRENDS.
LOOKING AT THOSE, WHAT MIGHT WE EXPECT? UM, AND IS THERE, I MEAN, THE HOT TOPICS OF, UH, TRAFFIC OR, UH, TRAILHEAD USAGE OR THESE KINDS OF THINGS, UM, TRYING TO OVER TIME, UM, ESTABLISH A KIND OF BASELINE FOR MEASUREMENT WHERE WE CAN, UM, TRY TO TWEAK THOSE THINGS TO, AGAIN, THAT MYTHICAL MAGICAL BALANCE OF KEEP OUR, UH, BUSINESS ECONOMY, OUR TOURISM ECONOMY, HEALTHY AND THRIVING AND ALSO UPHOLD, UM, RESIDENT QUALITY OF LIFE.
SO, UM, I MEAN, I'M JUST THINKING NOW, UM, YEAH, I HAVE TO ANSWER FOR MYSELF AND AT THIS POINT, WHICH WOULD BE TO SAY, UM, I, I THINK BROAD STROKES STILL, UM, WITH AN EYE TOWARD REFINING OUR UNDERSTANDING OF WHAT WE SEE IN THE DATA, WHAT WE SEE WHEN WE'RE DRIVING TO AND FROM THE GROCERY STORE, AND ALL OF THESE THINGS WITH THAT IDEA OF REALLY DIALING IT IN TO THE BEST OF OUR ABILITY AND THEN CRAFTING MESSAGING AND MARKETING EFFORTS, UM, THAT MATCH WHAT WE'RE SEEING.
AS, AS THE CONSULTANT, I'M GONNA BE A LITTLE LESS, UM, DIPLOMATIC AND
SO I WOULD, I WOULD GO AFTER THE WINTER CAMPAIGN SOONER.
I WOULD GO SOONER ON THAT, AND I WOULD HAVE IT LAST THROUGH FEBRUARY.
AND THEN I WOULD AVOID, OF COURSE, THE SPRING FOR ANY PROMOTION.
BUT THEN I WOULD START TO GET REALLY TACTICAL AND SPECIFIC WITH MARKETING.
I WOULD HIT THOSE HOUSEHOLD INCOMES THAT ARE 150,000 AND HIGHER, AND THEN I WOULD REALLY GO AFTER THE MIDWEEK VISITATION.
I WOULD AVOID WEEKEND DISCUSSION AT ALL, AND I WOULD HAVE A WHOLE PR MARKETING CAMPAIGN THAT WENT AROUND ALL THE REASONS WHY YOUR HIGHER END TRAVELER SHOULD COME SUNDAY THROUGH THURSDAY AND HOW IT HAS AN EFFECT ON YOUR VISIT.
AND IT MAKES SEDONA MORE PRIVATE AND UNIQUE AND SPECIAL BECAUSE YOU'RE COMING WHEN THERE AREN'T AS MANY PEOPLE.
SO I WOULD REALLY DRILL IT DOWN.
AND THEN I WOULD ALSO, SO AFTER THAT WINTER CAMPAIGN WRAPPED, AND THEN YOU HAVE YOUR SPRING, I WOULD HIT WITH MAY AND START WITH YOUR SUMMER CAMPAIGN AND GO AFTER BASICALLY THE SAME THING, BUT THEN REALLY WORK WITH OUR HOTEL PARTNERS AND TALK ABOUT ALL THE REASONS WHY LODGING IS DIFFERENT AT ALL DIFFERENT LEVELS AND CAPACITIES THROUGH THAT SUNDAY THROUGH THURSDAY VISITATION AND ALL THE THINGS THAT THEY CAN DO.
SO I WOULD GET REALLY SPECIFIC WITH IT, AND I THINK THAT THERE'S POTENTIAL TO DO THAT AND I KNOW THAT THAT'LL COME.
I WOULD AGREE WITH ALL OF THAT ACTUALLY.
BUT I WOULD ALSO, JUST AS A REMINDER, UM, THAT BOTH THE WINNER CAMPAIGN AND THE SUMMER CAMPAIGN WERE MEANT TO BE BRIDGE CAMPAIGNS BECAUSE WE DIDN'T WANT TO LOSE A YEAR WITHOUT BEING REPRESENTED IN THE MARKETPLACE WHEN WE TOOK OVER THE TOURISM PROGRAM, UM, IN THE SUMMER.
SO, UM, YES, AND SMALL CAVEAT.
SO OF COURSE THE IDEA, UM, MOVING FORWARD IS TO GET AHEAD OF IT AS MUCH AS WE CAN.
SO, UM, BUT YES TO ALL OF THAT, THOSE ARE ALL VALUABLE SUGGESTIONS.
[5.b. Summer Stewardship bridge campaign preview]
UM, OKAY, SO THE SUMMER STEWARDSHIP CAMPAIGN, UM, EMBRACE THE MOMENT, IF YOU REMEMBER, IT WAS THE FIRST TIME YOU SAW IT, IT WAS IN THE MOMENT.AND I'M GONNA SHOW YOU THOSE SLIDES AGAIN SO YOU REMEMBER WHAT YOU WERE LOOKING AT.
WE TOOK, UH, TABS RECOMMENDATIONS TO CITY COUNCIL ON MARCH 27TH.
UM, THEIR FEEDBACK WAS TO, UM, FOR OUT OF MARKET SWITCH IT TO EMBRACE THE MOMENT, A LITTLE BIT MORE OF A WELCOMING MESSAGE AND, UH, IN MARKET, UH, BE IN THE MOMENT.
UH, AND YOU'LL SEE THAT REFLECTED IN THE CREATIVE THAT WE GET TO IN A MINUTE.
BUT JUST REALLY QUICKLY, UM, IF SO, IN THE MOMENT, IF YOU REMEMBER, WAS ABOUT, UM, DRILLING DOWN INTO, WE ALL KNOW THE, THE GREAT BIG VISTAS AND VIEWS, BUT DRILLING DOWN INTO THOSE, UM, MORE INTIMATE MOMENTS THAT MAKE SEDONA MEANINGFUL OR MAKE A VACATION MEMORABLE.
I'M JUST GONNA GO THROUGH THESE REALLY FAST.
[00:30:01]
ADS, UH, AGAIN, THAT FOLLOWED THAT SAME STARTING WIDE, UH, DRILLING IN A LITTLE CLOSER, COMING IN FOR ANOTHER CLOSE UP.HERE'S ANOTHER EXAMPLE OF THAT.
AND THEN, YES, ANOTHER EXAMPLE, THESE BEING DIGITAL ADS.
AND YOU CAN SEE ON THE RIGHT HAND SIDE THOUGH, THAT'S JUST A SAMPLE PLACEMENT OF, OF THAT AHEAD.
UM, THERE WERE, UH, PRINT EXECUTIONS WITH, UM, UH, A WIDE SHOT AND A CLOSEUP OVERLAID BE IN THE MOMENT.
HERE'S ANOTHER EXAMPLE OF THAT.
I JUST WANTED YOU TO SEE IT, TO REFRESH YOUR MEMORY OF WHAT IT LOOKED LIKE, BECAUSE ALL OF THESE WERE, UM, TEMP PHOTOS, UM, THAT DON'T NECESSARILY REPRESENT SADONA.
SOME OF THEM DO, BUT NOT ALL OF THEM.
AND SO NOW WE CAN GET INTO SHOWING YOU SOME OF THE EXECUTIONS THAT WE'VE DONE USING ACTUAL PHOTOGRAPHY.
UM, THERE'S ANOTHER VIDEO SCRIPT.
SO, UH, APRIL, GO BACK WHEN EIGHT, APRIL EIGHT TO 10TH, WE, UM, UH, WE HAD A PHOTOGRAPHER AND VIDEOGRAPHER HERE IN TOWN.
WE SPENT THREE DAYS ALL DAY, UM, MORNING TILL SUNSET, SUNRISE TO SUNSET, BASICALLY, UM, ALL OVER TOWN.
WE GOT, WE'RE REALLY PLEASED WITH, UM, WITH WHAT WE'VE GOT IN WHAT WE'VE GOTTEN BACK SO FAR.
UM, AND SO I'M GONNA SHOW YOU SOME OF THE EXECUTIONS THAT WE'VE DONE SO FAR.
WE JUST TODAY SUBMITTED, UM, AN ADVERTORIAL ARTICLE, 600 WORDS TO SAN DIEGO MAGAZINE THROUGH THE A OT CO-OP.
IT INCLUDED, UH, PHOTOGRAPHS, LINKS, VIDEO, UH, DIGITAL, UM, SLIDES, SO, AND E NEWS.
UM, AND SO, UM, HERE ARE SOME OF THE IMAGES, UH, FROM THAT PHOTO SHOOT.
AGAIN, STARTING WIDE, COMING IN A LITTLE CLOSER, COMING INTO THE, UM, DRILLING INTO THE SPECIFIC MOMENTS OF BEING HERE.
ANOTHER EXECUTION, UH, SIMILAR WIDE COMING IN, GETTING CLOSER.
UM, AND A THIRD SAME KIND OF IDEA.
UM, THIS IS AN EXAMPLE OF ONE OF THE BANNER ADS FOR THAT SAME CAMPAIGN.
EMBRACE THE MOMENT, LEARN MORE BECAUSE IT'S THE CO-OP, IT HAS TO HAVE THE A OT LOGO ON IT AS WELL, UM, AS OUR LOGO.
UM, YEAH, I MEAN, JUST, UH, FOCUSING IN ON THE SPECIFICS.
THIS IS NOW BEFORE YOU HIT PLAY.
THIS IS, UM, NOT A PRODUCED SPOT.
UM, IT'S A HIGHLIGHT REEL TO GIVE YOU A SENSE OF THE KIND OF FOOTAGE THAT WAS CAPTURED.
UM, BUT I THINK YOU'LL, YOU'LL ENJOY IT.
[00:37:58]
OKAY, GREAT GUYS.I MEAN, IT REALLY CAME OUT AWESOME.
YEAH, GOT SOME GOOD FOOTAGE THERE FOR THAT REPRESENTS THE WHOLE COMMUNITY, SO THANK YOU.
GREAT MODELS TOO,
IT SHOWED EVERYBODY JUST REALLY KIND OF APPRECIATING WHAT IS AROUND THEM.
UM, OBVIOUSLY HIKING WAS A HUGE PART OF THIS IN THE SCENERY, BUT YOU GUYS FOUND THAT OUT BEFORE THAT THAT WAS WHAT REALLY TRIGGERED AND GRABBED PEOPLE.
AND I'M SURE WENDY'S HAPPY WITH ALL THE TILL LOCK SHOTS IN THERE,
THE, UM, YEAH, AS YOU CAN SEE, UM, SOME WHAT I WOULD CALL GLAMOR SHOTS, THEY'RE, THEY'RE NECESSARY BECAUSE SEDONA IS WHAT IT IS.
BUT WE REALLY TRIED TO, UM, ZOOM IN ON THOSE LITTLE MOMENTS.
AND THAT'S A BIG PART OF THE CAMPAIGN CONCEPT.
THE OTHER THING THAT I WANNA TELL YOU IS THAT IT WAS SHOT IN 4K.
THE PROJECTOR IS NOT THAT HIGH RESOLUTION.
SO THIS IS, UH, EVEN A DOWN RES, UH, VERSION IN, IN 4K.
IT'S, I MEAN, REALLY, REALLY NICE.
AND ONE OTHER THING TO ADD, UM, WE GOT APPROVED FOR THIS WHOLE CAMPAIGN AT THAT CITY COUNCIL MEETING ON THE 27TH.
AND THE PHOTO SHOOT WE PLANNED LESS THAN A WEEK AFTER.
SO, UM, THAT'S WHY YOU SEE SO MANY OF ROBIN MY FEET
AND, UM, BECAUSE, YOU KNOW, OBVIOUSLY, WELL, I'LL SPEAK FOR MYSELF.
UM, BUT YEAH, THAT'S, THAT'S KIND OF WHY WE WERE USED.
UM, AND YOU KNOW, WINTER WILL BE DIFFERENT.
WE'LL HAVE
BUT, UH, WE GOT TONS OF ASSETS FROM THIS PHOTO SHOOT AND WE'RE SO EXCITED TO START USING THEM.
SO I HAVE A SORT OF A WEIRD COMMENT QUESTION.
I DON'T KNOW WHAT IT IS, BUT, UH, SUPER BEAUTIFUL.
OH, COOL, COOL ME, I LIVE HERE.
[00:40:01]
BUT THERE WERE A LOT OF SHOTS OF SINGLE WOMEN HIKING.AND, UH, I, THAT MADE ME FEEL WEIRD BECAUSE, UH, AS A, AS A WOMAN MYSELF, I'M CAREFUL ABOUT HIKING BY MYSELF.
UH, WE KNOW THAT GENERALLY WOMEN ARE TOLD WE SHOULD BE CAREFUL HIKING BY OURSELVES.
AND SO I THINK, UH, BEING NOT, NOT MODELING SOMETHING THAT WE WANT TO BE MINDFUL ABOUT IS IMPORTANT.
I, I THINK THAT'S A FAIR COMMENT.
AND ALSO, UM, AGAIN, IN, IN RAW FORM, IN UNEDITED FORM WHERE YOU'RE SEEING AN EXTENDED SHOT OF A WOMAN WALKING BY HERSELF IN NATURE, UM, HOW IT'S TREATED IN THE ACTUAL EDIT.
UM, I WILL PASS THAT NOTE ALONG FOR SURE.
UM, AND WE CAN MINIMIZE THAT PERCEPTION OF LIKE, OH, SINGLE WOMAN OUT IN THE MIDDLE OF NOWHERE BY HERSELF.
ALTHOUGH, OF COURSE GO HIKING, I MEAN, YES, I WANNA ENCOURAGE THAT, RIGHT? YES.
UM, OKAY, SO, UM, AD PLACEMENT, UM, THIS IS WHERE I WISH DVA WERE HERE TO REALLY GO INTO A LOT OF DETAIL.
SO I'M JUST GONNA HIT THIS, UH, HIGH LEVEL, UM, OUT OF MARKET.
UM, EXCUSE ME, YOU, UM, YOU MAY HAVE SEEN THAT, UH, CITY COUNCIL DID APPROVE LOS ANGELES AND PHOENIX.
THAT WAS SOMETHING THAT WE HAD BEEN TALKING ABOUT, UH, THE LAST TIME WE ALL MET AS A BODY.
UM, AND SO, UM, PROGRAMMATIC, THAT'S GONNA BE ADS THAT'S GOING OUT THROUGH DATA FI.
UH, IT'LL BE THE EMBRACE, THE MOMENT OUT OF MARKET, BE IN THE MOMENT IN THE MARKET, UM, UPPER FUNNEL, BANNER VIDEOS, NATIVE ADS, UM, GS GIFS, GIFS, I STILL DUNNO HOW TO SAY IT.
GIF THAT'S HOW I WANT TO SAY IT.
THE IMPORTANT THING THAT I, THE POINT THAT I WANNA MAKE ABOUT THE CAMPAIGN IS THAT, UM, IT WILL, THERE WILL BE ATTRIBUTION FOR WHEN, FOR WHERE PEOPLE SAW THE AD AND WHEN THEY SHOW UP, JUST LIKE WE DID FOR THE WINTER CAMPAIGN.
THAT'S, THAT'S THE MOST IMPORTANT THING, UM, HERE.
AND THEN NEXT IS IN MARKET, UM, PLUS IN, IN PHOENIX WITH SOME OF THE, UM, MORE OF THE STEWARDSHIP MESSAGE RUNNING ON META, WHICH IS FACEBOOK AND INSTANT AND ALL THAT, ALL THAT GREAT STUFF.
UM, WE'RE ALSO PLANNING TO RUN ON THE SHUTTLE BUSES.
I DON'T KNOW IF YOU ALL KNOW THAT THERE'S VIDEO SCREENS ON THE SHUTTLE BUSES AND WE'LL BE RUNNING THERE AS WELL.
CAN'T REMEMBER IF WE TALKED ABOUT THAT.
THESE WILL, UM, BE TARGETED TO ANYONE IN THE SEDONA AREA, INCLUDING RESIDENTS.
WE WANT THAT MESSAGE TO BE IN FRONT OF THE RESIDENTS AS WELL.
SO THEY SEE THAT WE'RE SPREADING THE WORD WHEN PEOPLE ARE HERE.
UH, YOU KNOW, WE WANT YOU TO RESPECT SEDONA AND OUR LANDSCAPE AND OUR CITY.
UH, WE'RE ALSO WORKING ON A STEWARDSHIP TOOLKIT THAT WE'RE GONNA MAKE AVAILABLE TO HOTELS, BUT ALSO TO ANY BUSINESS REALLY THAT WANTS TO USE THEM.
UM, AND I'M GONNA TALK, I HAVE A SLIDE ABOUT THAT IN A MINUTE.
SO WE'LL TALK ABOUT THE TOOLKIT.
UH, WE'RE ALSO GONNA DO SOME SEARCH ENGINE MARKETING, UH, JUST FOUNDATIONAL WHAT TO DO, WHERE TO GO, WHERE TO STAY.
UM, JUST LINK THAT TO SEDONA AND THE SUMMER CAMPAIGN.
UM, THERE IS A LANDING PAGE BUILT OUT ON SCENIC SEDONA.COM.
UM, IT'S NOT IN THE NAV YET BECAUSE WE, UM, WE HAVEN'T LAUNCHED THE CAMPAIGN YET, BUT THAT, THAT PAGE IS BUILT OUT.
UM, IT TALKS ABOUT STEWARDSHIP, UH, YOU KNOW, WAYS TO REDUCE YOUR FOOTPRINT WHILE YOU'RE HERE.
UM, IT HAS A TON OF LINKS, IT LINKS BACK TO ALL OF THE HOTEL DINING, UM, ATTRACTION SHOPPING PAGES AS WELL.
AND IT ALSO HAS WHAT WE CALL A CURATED SUMMER ITINERARY AT THE BOTTOM OF THE PAGE, A FOUR DAY ITINERARY SO PEOPLE CAN GET IN THERE LIKE A MENU AND JUST SEE, YOU KNOW, SUGGESTIONS OF, OF DIFFERENT THINGS TO DO.
SO, UM, THAT'S WHERE ALL OF THOSE AD PLACEMENTS WILL LINK BACK TO, AND THAT'S HOW WE'LL TRACK ATTRIBUTION WHEN THEY'RE CLICKING BACK THROUGH TO OUR WEBSITE.
AND THEN OBVIOUSLY ONCE THEY'RE ON OUR WEBSITE, WE CAN FIGURE OUT WHAT THEY'RE LOOKING AT THERE AS WELL AND TRACK THAT.
SO THAT'LL BE ANOTHER USEFUL, MORE USEFUL DATA TO SHARE.
CAN I ASK A QUESTION ABOUT THE WEBSITE? SO THE SCENIC SEDONA WEBSITE ALWAYS IS SECONDARY TO SCENIC SEDONA TOURS WHEN YOU JUST DO
[00:45:01]
A NATIVE SEARCH.AND WHAT CAN WE DO TO, 'CAUSE IF YOU GO TO SCENIC SEDONA, YOU'RE GONNA BE ON A, ON A SCENIC TRUE.
ARE YOU SEARCHING SNIC S KNOW ONE WORD OR TWO WORDS? I TRY IT BOTH WAYS ACTUALLY, BECAUSE ONE OF THEM, IT COMES UP FIRST IN THE, WHEN I TESTED IT, IT COMES UP FIRST IN THE, AND THEN THE OTHER ONE, IT COMES UP UNDER SCENIC S TOUR.
SO, SO S PHOENIX S TOURS IS SPONSORED.
SO IF YOU JUST GO INTO GOOGLE AND YOU PUT SCENIC SPACE, SEDONA TYPE A PICTURE OF THAT.
HELLO? UM, IF YOU IN GOOGLE TYPE IN SCENIC SPACE, SEDONA SCENIC, SEDONA TOURS IS FIRST BECAUSE IT'S SPONSORED.
YEAH, THAT'S REALLY WHAT I'M SAYING.
IS LIKE, WHAT ARE WE DOING? OH, OH, GOTCHA.
TO MAKE SURE THAT THAT THE LANDING PAGE IS THE THING.
OUR PERSPECTIVE VISITORS SEE NOTHING AGAINST CENIC SONOMA TOURS.
MOST OF OUR ADS, IF YOU CLICK ON THEM, THEY'RE GONNA GO STRAIGHT TO OUR WEBSITE, RIGHT.
SO THERE'S NOT GONNA BE A SEARCH INVOLVED.
UM, BUT THE MORE THAT THIS LESS THAN 1-YEAR-OLD WEBSITE GETS OUT THERE, THE MORE WE PAY FOR ADVERTISEMENTS AND SPONSORED AND ALL THAT STUFF, IT'LL, IT'LL BE NUMBER ONE.
WE, WE HAVEN'T TALKED ABOUT, UM, SPONSORED SEARCH.
THAT'S REALLY WHERE I'M GOING.
THAT WE HAVEN'T TALKED ABOUT THAT YET.
UM, MY UNDERSTANDING OF SEO IS THAT THE BEST SEO IS RICH AND USEFUL CONTENT.
AND SO THAT'S REALLY WHERE I'VE BEEN PUTTING MY ATTENTION.
UM, AND, AND WE'RE HOPING, UM, SOON TO, UM, I'M HOPING TO HAVE A MORE ROBUST, UH, POSTING SCHEDULE, BLOGS AND, AND ALL KINDS OF CONTENT TO REALLY JUST ADD VALUE TO THE SITE.
UM, IN SEARCH, UH, FIVE MONTHS AGO IT USED TO COME UP ON LIKE PAGE THREE.
SO THE FACT THAT IT'S WE'RE ON THE FRONT PAGE NOW, I FEEL LIKE IS A, IS A GREAT AND YES, WITH AN I ALWAYS TOWARDS, WE WANT TO, IF PEOPLE TYPE SCENIC, I DUNNO, WE WANNA BE AT THE TOP.
SO, UM, THAT, UH, PAYING FOR, UM, SEARCH ENGINE MARKETING IS GONNA BE, IT'S A VALUABLE TOOL, I THINK, AND THAT'S WHY I'M SUGGESTING IT.
AND THERE WILL BE THE OPPORTUNITY TO ADD THAT INTO THE A OT CO-OP THAT'S COMING OUT.
SO PART OF THAT $50,000 INVESTMENT, ROB WILL BE ABLE TO LOOK THROUGH THERE AND PICK OUT AS, AS MANY OF THE SEO AND SEM OPTIONS THAT COULD BE BETTER AND MORE BENEFICIAL TO USE FOR THAT DOLLAR FOR DOLLAR MATCHING PROGRAM.
HOW WILL YOU DECIDE WHAT ACTIVITIES WILL GO ON THIS FOUR DAY MENU? ARE YOU ON THE PAGE OR ARE YOU JUST ASKING? I'M JUST ASKING.
UM, ARE YOU ON THE PAGE? I'M NOT ON THE PAGE.
UM, I DON'T HAVE IT IN FRONT OF ME.
I THINK I CAN PULL IT UP AT THIS POINT.
IT'S, UH, TAKE A JEEP TOUR, IT'S, UH, SPIRITUAL MEDITATION, DO A, YOU KNOW, FIND A YOGA CLASS, UH, RATHER THAN SPECIFIC, UM, BUSINESSES.
AND WE DO TRY TO, IN THAT FOUR DAY ITINERARY, COVER ALL OF THE CATEGORIES THAT WE CAN THINK OF.
WHERE IS THAT? WHERE IS THE IT'S NOT LIVE YET.
IT'S, UM, SNIC SEDONA.COM/EMBRACE.
DASH THE DASH MOMENT AT THE TOP OF THE WHAT'S ON THE SCREEN? ALTHEA? YEAH.
IF YOU TYPE THAT, YOU'LL, YOU'LL GET TO IT.
IT'S NOT IN THE NAV, BUT THAT WILL TAKE YOU TO THE PAGE.
YES, AND IT WILL BE AVAILABLE IN THE NAV.
WELL, WE HAVE A PRETTY GOOD IDEA THAT THE CHAMBER IS GOING TO BE MARKETING THEIR BUSINESSES, THEIR, THEIR MEMBERS AND WILL BE MARKETING THE DESTINATION.
BUT THAT MIGHT, THAT MIGHT CHANGE.
THINGS ARE ALWAYS BOUND TO CHANGE.
WE, WE KNOW WE HAVE A LOT OF BUSINESSES HERE.
THERE MAY BE A TIME WHERE WE START MARKETING THEM INDIVIDUALLY, BUT RIGHT NOW WE'RE JUST TRYING TO BE REALLY HIGH LEVEL WITH, WITH CATEGORIES LIKE HOTELS, MOTELS, AIRBNBS, YOU KNOW, JUST TRYING TO KEEP IT REALLY HIGH RATHER THAN TARGETING ONE.
WE NEED TO GIVE THEM ALL THE FAIR, FAIR SPACE.
ANY OTHER QUESTIONS ON THE WEBSITE? NO.
UM, I THINK, UH, YEAH, BASICALLY WHAT ARE WE GONNA PROVIDE? UM, IMAGES, VIDEOS, UH, STEWARDSHIP LINKS THAT'LL COME BACK TO OUR WEBSITE.
OR, UM, WHAT'S THE LEAVE NO TRACE IS ON A OT.
APPRECIATE ARIZONA, UH, SAMPLE SOCIAL POSTS, UH, SAMPLE CONFIRMATION, EMAIL LANGUAGE, TALKING POINTS FOR STAFF DVAS DEVELOPING, UH, RACK CARD, UM, WHERE WE'LL TALK ABOUT USING THE SHUTTLE.
[00:50:01]
STARTING TO MARKET, WE'RE GETTING READY TO MARKET THE NEW TRANSIT SERVICE, UM, MICRO TRANSIT, WHICH WILL BE ON DEMAND, CURB TO CURB.SO, UM, THOSE ARE THE KINDS OF THINGS THAT WE WANT TO GET, UM, OUR BUSINESS PARTNERS TALKING ABOUT.
AND THAT'S WHAT THE TOOLKIT IS AIMED TO DO.
AND THAT'S, THAT'S CURRENTLY A WORK IN PROGRESS.
WHAT FORMATS WILL THOSE BE IN? ARE THEY GONNA BE SOMETHING THAT NEEDS TO BE UPLOADED INTO A SYSTEM? I KNOW WE'RE KIND OF BEHIND IN THE TIMES AND WE STILL HAVE A CD
UM, THIS HONESTLY, BETWEEN THIS MEETING AND THE SAN DIEGO MAGAZINE DEADLINE THAT WAS TODAY,
SO WE HAVEN'T DRILLED DOWN THAT FAR, BUT PLEASE TELL WHAT FORMATS WOULD WORK BEST FOR YOU.
CAN YOU USE THUMB DRIVES? CAN YOU
SO YOU MIGHT ON WHAT, ON THE MAIN CHANNEL, WHEN YOU TURN ON THE TV, IT'LL BE PLAYING WHEN THEY LIKE AN MP FOUR FORMAT.
SO THAT'S ACTUAL FILE, THAT'S NORMAL.
UM, CDS ARE PRETTY OLD SCHOOL, BUT WHEN JAMES CREATED, HE'S DONE A LOT OF TOOLKITS FOR THE CHAMBER.
THAT WAS A BIG PART OF HIS JOB WHEN HE WAS THERE.
HE CREATED, IT WAS PRETTY MUCH A LANDING PAGE WITH EVERYTHING THAT WAS EMBEDDED WITH A DOCUMENT, EITHER A PDF OR A DOCUMENT OR MP FOUR, WHATEVER THE CASE IS.
AND WE'RE WORKING WITH CHERYL, SHE IS HELPING US WITH THE CONFIRMATION EMAIL.
WE WE'RE HOPING TO GET A FEW SAMPLES OF WHAT YOU GUYS ARE ALREADY DOING, SO WE'RE NOT GOING IN AND DISRUPTING.
AND A LOT OF, SHE ALSO TOLD US THAT A LOT OF BIGGER HOTELS, CHAIN HOTELS HAVE VERY STRICT THINGS ON WHAT THEY SAY CAN'T REALLY BE MODIFIED.
SO WE'LL HAVE SAMPLE, UM, VERBIAGE FOR THOSE TYPES OF THINGS TOO.
IF NOT, THEN MAYBE THERE'S SOME OTHER THINGS THAT YOU CAN USE OUT OF THE TOOLKIT.
SO TOOLKIT BUFFET ON THE LANDING PAGE AND THEN YOU PICK WHAT, WHAT IS GONNA WORK FOR YOUR PROPERTY.
IF THAT ANSWERS YOUR QUESTION.
AND, AND AGAIN, I MEAN, IF THERE'S SOMETHING SPECIFIC THAT A PROPERTY NEEDS, UM, MAYBE WE CAN PROVIDE THAT IN A SPECIFIC FORMAT.
SO THE, THE ONE THING THAT I KEEP SEEING IS A, AN UNDER UNDER UTILIZATION OTHER THE SHUTTLES, BECAUSE PEOPLE DON'T QUITE KNOW.
I, I JUST HAD AN EXPERIENCE WHERE I HAD A COUPLE OF BRANDING PEOPLE COME INTO TOWN WHO'D REALLY NOT BEEN TO SEDONA BEFORE.
I SAID, YOU'RE ON YOUR OWN AND THEN LET'S MEET.
AND THEY'RE BOTH BIG HIKERS AND THEY DIDN'T KNOW ABOUT THE SHUTTLE AFTER TWO DAYS.
SO, UM, I DON'T WANT TO BURY THE SHUTTLE STUFF INTO SOME OTHER THING.
I THINK THAT SHOULD BE VERY FRONT AND CENTER IS SOMETHING, UH, BECAUSE THAT NOT ONLY IS REALLY VALUABLE INFORMATION THAT STARTS TO COMMUNICATE AN ETHOS OF HOW VISITATION WORKS THERE AS WELL.
UM, I'M ON THE, UH, MARKETING TASK FORCE FOR THE NEW MICROT TRANSIT AND FOR THE SHUTTLE.
AND I CAN TELL YOU THAT RIDERSHIP CONTINUES TO INCREASE MONTH AFTER MONTH AFTER MONTH.
AND WE'RE, IT'S JUST LIKE YOU SAID, IT'S A PROCESS OF GETTING THE WORD OUT.
UM, AND THAT'S WHY WE WANT TO, UH, BE ABLE TO TALK ABOUT IT THROUGH HOTELS AND THROUGH OTHER BUSINESSES, UM, UH, FOR EXACTLY THAT REASON TO GET MORE AND MORE PEOPLE UTILIZING IT.
IT, IT IS, WHEN I WAS HERE VISITING, KIND OF INVESTIGATING, I WENT AND SPENT TIME IN THE PARKING LOT.
I'M LIKE, OKAY, THIS IS REALLY BEING USED.
SO THERE'S A LOT OF PEOPLE KNOW ABOUT IT, HOW COME WE CAN'T? AND EVEN MY OWN STAFF DON'T KNOW ENOUGH ABOUT IT.
IT'S AN AREA WE COULD INCREASE UNDERSTANDING.
CAN I, I JUST WANNA ASK A COUPLE OF QUESTIONS ABOUT THE SHUTTLE.
SO ONE, UM, WHAT'S BEEN ON THE SCREEN SO FAR? ANYTHING OR HAVE THEY NOT BEEN UTILIZED? THE, UM, THE, IT LIKE A LOCAL VIDEO, THAT ONE MINUTE VIDEO THAT WE PRODUCED LAST, UH, IT WAS THE FALL OR LATE SUMMER OR THE ROUNDABOUT BICYCLE.
I, I'M NOT SURE ABOUT THOSE ACTUALLY.
SO, AND POSSIBLY THE ROUNDABOUT, HOW TO DRIVE A ROUNDABOUT AND BICYCLE SAFETY.
YEAH, SO JUST SOME LITTLE THINGS.
DID I TELL YOU I CAN'T REMEMBER THAT THOSE ARE ACTUALLY, UM, THEY USE GEOLOCATION OF WHEN TO PLAY THEM, SO THEY HIT A CERTAIN LAT LONG AND THEN IT PLAYS AUTOMATICALLY.
SO AS YOU'RE PULLING OUTTA THE PARKING LOT AND YOU'RE JUST GETTING IN YOUR SEAT, IT'S NOT PLAYING THEN.
AND THEN YOU PASS THE, THE BLAH BLAH INTERSECTION AND THE VIDEOS START.
SO THERE'S, THAT'S A REALLY, UM, INTERESTING SYSTEM THAT WE WANT TO TAKE ADVANTAGE OF FOR SURE AS WE GET TO KNOW IT BETTER.
AND THEN THE OTHER QUESTION I HAVE ABOUT PUSHING ALL OF THE, UM, YOU KNOW, PUSHING PEOPLE TO RIDE, AND IT'S NOT BECAUSE I LIVE ON BO STRING DRIVE, WHICH IS WHERE ONE OF THE SHUTTLE STOPS IS.
[00:55:01]
BUT I HEAR IN THE ETHOS, YOU KNOW, I HEAR THE NEXT DOOR CHATTER AND THINGS ABOUT HOW, UM, THERE'S A CARING CAPACITY AND THAT THE NUMBER OF SPOTS THAT ARE AT THE TRAILHEADS HAVE BEEN ESTABLISHED BECAUSE OF THE CARING CAPACITY.AND THERE'S CONCERN IN THE COMMUNITY THAT THE SHUTTLE JUST PUSHES TOO MANY PEOPLE TO THE TRAILHEAD.
SO I JUST, I JUST ONLY BRING IT UP IN TERMS OF THINKING ABOUT BALANCING THAT AND PER AND PERCEPTION OF THE COMMUNITY.
I, I WANNA MAKE SURE I UNDERSTAND YOU.
SO THE SHUTTLE PUSHES PEOPLE TO THE TRAIL HEADS, WHICH IS WHAT WE WANT IN THEIR CARS.
YOU'RE NO, I MEAN, LIKE, THEY'RE SAYING THAT MORE PEOPLE ARE GOING TO THE, TO TO THEM BECAUSE THEY'RE BEING THE MORE PEOPLE CAN GET THERE.
NOW I UNDERSTAND THAT THAT'S WHAT IM, I'M HEARING IN THE CHATTER.
I'M NOT SAYING NECESSARILY THIS IS MY PERSPECTIVE.
I'M JUST SAYING I, I THINK THAT THERE IS SOME PERCEPTION IN THE COMMUNITY AND I'M SEEING A NOD FROM MARK.
SO I KNOW THAT THIS IS A THING IN THE COMMUNITY MM-HMM.
CARRYING CAPACITY OF THE TRAIL OF THE TRAILS.
I THOUGHT YOU MEANT OF THE TRAIL HEAD OF THE TRAILS.
I KNOW WE JUST WANTED TO, SO WITH A LOT OF MOVING PARTS.
BUT NO, NOTED, I APPRECIATE THAT.
UM, IS THERE TALK OF EXPANDING THE TRAILS THAT THE SHUTTLES GO TO? I, I MEAN, I UNDERSTAND THE PURPOSE OF IT TO BEGIN WITH WAS TO RELIEVE CONGESTION AT THE TRAILHEADS, RIGHT? BUT NOW THAT IT'S IN PLAY, MY UNDERSTANDING IS THAT, UM, IT WAS DESIGNED AS A LIMITED SYSTEM BASED ON COST AND ALL OF THESE DIFFERENT FACTORS.
AND THAT OVER TIME ALL OF THAT WOULD BE MEASURED.
AND, UM, DO, DOES IT GET EXPANDED? DOES IT BECOME MORE, THOSE QUESTIONS HAVEN'T BEEN ANSWERED YET, BUT THAT IT'S, UM, YEAH, BASICALLY IT'S, IT'S ALSO A WORK IN PROGRESS AS WE, AND, AND I'M REALLY NOT GONNA GO DOWN A RABBIT HOLE HERE, BUT OF COURSE THE SHUTTLE, THE TRAILHEAD SHUTTLE IS A COMPONENT WITH THE NEW MICRO TRANSIT.
AND THOSE ARE BOTH COMPONENT WITH THE VERDE SHUTTLE.
AND THEN WE GET INTO THE PARKING GARAGE.
AND I, THERE'S A LOT OF PIECES THAT ARE ALL IN PLAY THAT ONCE YOU START TUGGING ON ONE, THEY ALL ARE, UM, YOU KNOW, INFLUENCED AND MM-HMM.
UM, SO, BUT, BUT THERE IS A, A MUCH, THERE'S A, A REALLY BIG PICTURE THAT THE SHUTTLE USAGE IS PART OF.
AND I THINK I MENTIONED IT JUST IN TERMS OF MAKING SURE THAT WE AS THE TOURISM BOARD ARE, ARE PUSHING FOR AND ENCOURAGING THINGS THAT THE COMMUNITY PERCEIVES AS AS GOOD.
I MEAN, I'M JUST TALKING ABOUT THE PERCEPTION OF THE COMMUNITY.
I MEAN, I'M PRO SHUTTLE, I THINK IT'S GREAT AND IN FACT IT HASN'T IMPACTED MY SPECIFIC NEIGHBORHOOD IN THE WAY THAT WE THOUGHT.
AND UM, I'M JUST WORRIED THAT THE PERCEPTION IN THE COMMUNITY NEEDS TO BE, AND THAT WAS ONE OF OUR, ONE OF THE THINGS THAT IS SUPPOSED TO BE OUR RESPONSIBILITY RIGHT? IS BEING A BRIDGE BETWEEN THE CITY AND THE COMMUNITY AND MAKING SURE THEY KNOW THAT THAT IS ONE SMALL COMPONENT OF A MUCH BIGGER PICTURE.
BUT ANYWAY, I'M JUST SEEING THAT CHATTER, SO I WANTED TO BRING IT UP.
THERE WAS A SEDONA IN MOTION QUARTERLY UPDATE ON THE 23RD.
AND, UH, THE SEDONA SHUTTLE WAS A BIG PART OF THAT.
SO I'LL SEND YOU GUYS THE LINK SO YOU CAN, AND I'LL TELL YOU WHERE TO START AND STOP.
AND THEN ANNETTE, YES, YOU WANNA TALK AT THE LECTERN? I WAS JUST GONNA COMMENT THAT I HAVE A MEETING WITH THE FOREST SERVICE TOMORROW, SO I'M GONNA ASK THEM THIS QUESTION ABOUT WHAT IS CARRYING CAPACITY AND DO THEY HAVE A CONCERN, UM, TO UNDERSTAND WHAT THAT'S REFERRING TO.
MY IMPRESSION HAD BEEN, IT'S THE SIZE OF THE TRAILHEAD PARKING LOT THAT THAT'S REFERRING TO.
AND THEN MY SECOND COMMENT IS, UM, WE COULD PROBABLY, IF THE BOARD WANTED, UM, LINE UP A PRESENTATION FOR YOU BY, UM, ROBERT, UM, WHO'S IN CHARGE OF THE TRANSIT PROGRAM AND YOU KNOW, IF YOU HAD TIME ON A FUTURE AGENDA, HE COULD PROBABLY, HE LOVES TO TALK ABOUT IT.
SO
AND I, I KNOW THAT THE CITY OFFICIALS MEET WITH A FOREST SERVICE.
IT'S EITHER MONTHLY OR QUARTERLY.
I'M NOT, I DON'T MEMBER, BUT IT'S, IT'S AN ONGOING AND VERY POSITIVE RELATIONSHIP.
SO THESE QUESTIONS WILL BE ANSWERED.
[01:00:01]
JUST ANOTHER THING, ONE, ONE MORE THING IS ABOUT HOW MAKING SURE THAT THE COMMUNITY KNOWS THAT THAT'S HAPPENING AND KNOWS THAT IT'S NOT THE CITY JUST SAYING, YOU KNOW, THIS IS GOOD FOR THE CITY, THIS IS GOOD FOR THE TRAFFIC, BUT UNDERSTANDING THAT WE REALLY DO HAVE A POSITIVE, BENEFICIAL, MUTUALLY BENEFICIAL RELATIONSHIP.I, I WOULD BE REMISS IF I DIDN'T THROW OUT THE TERMS TRANSPORTATION MASTER PLAN AND SEDONA IN MOTION.
AND I MEAN THOSE ARE THE, THE KEY, UM, I DUNNO IF DOCUMENT IS THE RIGHT WORD.
I GUESS IT IS A DOCUMENT, UM, THAT THEN TRICKLES ALL THE WAY DOWN TO THE SHUTTLE AND ALL OF THOSE DIFFERENT SERVICES.
SO I JUST WANNA PUT THAT ON THE RADAR.
CAN I ASK A QUESTION ABOUT THE VIDEO? SORRY, IT WAS HER FIRST QUESTION.
I JUST HAD THE SAME THREE VIDEOS THAT WE'RE CURRENTLY PLAYING ON THE SHUTTLE.
ARE THEY THE ONES THAT ARE ALSO BEING PLAYED BY SEDONA NOW IN THE HOTEL ROOMS? YES.
AND DO WE HAVE PLANS TO ADD IN SOME OF THIS NEW IN-MARKET MESSAGING TO THE SEDONA NOW PLATFORM? UM, DO WE, THAT'S ALSO A GREAT QUESTION.
I KNOW COINCIDENTALLY, UM, WE ARE GONNA ADD A VIDEO ABOUT MICRO TRANSIT SERVICE TO SEDONA NOW FOR IN ROOM.
UM, SPEAKING TO AWARENESS OF THE SHUTTLE.
UM, BUT THE, LET'S SEE, SUMMER CAMPAIGN OR FOOTAGE? THAT'S A GOOD QUESTION.
I MEAN, THAT'S, THAT'S OUR PRIMARY, ONE OF OUR PRIMARY SOURCES OF MARKETING FOR THE SEVEN STORES THAT WE HAVE.
I MEAN, WE HAVE INDIVIDUAL ADS WITH GLEN FOR ALL OF THOSE AND MM-HMM.
UM, THE A, B, C, UM, 15, THE FRIDAY MORNING MM-HMM.
AND SO IT REALLY GETS SOME MESSAGES OUT TO A LOT OF PEOPLE IN PHOENIX AND THE PEOPLE THAT ARE ALREADY HERE.
SO IT'S A, A CAPTURED AUDIENCE.
YOU'RE TALKING ABOUT SONORAN LIVING? YEAH, YEAH, YEAH.
WE JUST NEED TO SEE IF IT FITS THE MEDIA PLAN.
BECAUSE YEAH, THE TOOLKIT GOES RIGHT INTO THAT.
[5.c. TAB roles and responsibilities]
OKAY.WELL, WE'VE TALKED A LOT ABOUT ROLES AND RESPONSIBILITIES ALREADY.
I GUESS WHAT WE WERE THINKING BY PUTTING THIS ON THE AGENDA IS, IS WHAT ARE YOU ALREADY DOING THAT MAYBE WE DON'T KNOW ABOUT WHERE, WHAT MEETINGS ARE YOU ALREADY GOING TO ARE? UM, I KNOW DAVE GOES TO THE SEDONA LODGING COUNCIL AND NOW HE IS VOLUNTEERING AT THE SEDONA CHAMBER VISITOR CENTER.
UM, I SEE YOU AT LODGING COUNCIL.
I'M JUST, I'M JUST TRYING TO FIGURE OUT IF THERE ARE ALREADY MEETINGS YOU'RE GOING TO AND IF YOU COULD BE A SPOKESPERSON OR JUST, JUST SOMEONE WHO KNOWS A LOT ABOUT OUR TOURISM PROGRAM.
IF YOU COULD HELP ANSWER QUESTIONS.
JUST LIKE YOU WERE SAYING ON NEXTDOOR, THERE'S A LOT OF MISINFORMATION ON SOCIAL IN OUR NEIGHBORHOODS, IN OUR HOAS, AT OUR ROTARY CLUBS.
WHEREVER, WHEREVER YOU'RE AT, WHEREVER YOU'RE ALREADY DOING, WE, WE JUST THOUGHT WE COULD HAVE A DISCUSSION ABOUT HOW THE TAB AND WHAT, WHAT YOUR ROLES ALREADY MEAN IN THE COMMUNITY, HOW THEY COULD ALSO BENEFIT THIS TOURISM PROGRAM.
SO I'M JUST KIND OF HOPING TO HEAR YOUR THOUGHTS AND MAYBE WHAT YOU'RE ALREADY DOING, OR IF YOU'RE THINKING I'M GONNA START GOING TO THE ELKS LODGE OR, OR A AOTS PUBLIC MEETINGS OR FOREST SERVICE OPEN MEETINGS, WHATEVER THE CASE IS.
UM, A FEW OF YOU SHOWED UP AT THE COUNCIL MEETINGS WHEN WE DISCUSSED TOURISM.
IT'S JUST, IT'S NICE TO HAVE SUPPORT AND PEOPLE WHO ARE REALLY, REALLY WELL EDUCATED ON WHAT WE'RE DOING INTERNALLY.
UM, SO YOU CAN, SO YOU CAN SPEAK ON OUR BEHALF.
I'LL GO, MY FIRST THOUGHT IS THAT I WOULD LOVE A TOOLKIT FOR US.
I WOULD LOVE TO HAVE SOME SORT OF, YOU KNOW, LIST OF LINKS THAT IF I WANNA, YOU KNOW, PUT MYSELF OUT THERE ON NEXTDOOR, YOU KNOW, IT'S A SCARY PLACE
UM, I WANT TO HAVE, I WANNA HAVE A LINK AND I WANNA BE ABLE TO SAY, YOU KNOW, UM, ACTUALLY THERE'S MORE TO IT.
AND JUST SEND PEOPLE TO A PLACE WHERE THEY CAN GET THE INFORMATION.
AND IT'S NOT NECESSARILY COMING DIRECTLY FROM ME, BUT I'M THE CONDUIT TO BRING THEM THE INFORMATION.
WE DEFINITELY DON'T EXPECT YOU TO GET IN SOME CRAZY NEXT DOOR ARGUMENT.
THAT'S DEFINITELY NEVER THE CASE.
UM, IN FACT, WE HIGHLY ADVISE AGAINST IT,
UM, SO, AND EVEN IF IT IS JUST A LINK, YOU'RE TOTALLY RIGHT.
ANYTHING ELSE? I, I, I WOULD LIKE TO SECOND THAT IT ALSO MAKES OUR, OUR MESSAGING, UH, MORE CONSISTENT
[01:05:01]
ACROSS, ACROSS GROUPS.UH, I'M A MEMBER OF LOTS OF LIKE, PARTISAN GROUPS AND WOMEN'S KINDS OF GROUPS AND ALSO CLIMATE GROUPS.
SO I, I MEAN, INFORMALLY I'VE BEEN TALKING ABOUT WHAT'S HAPPENING, UH, HERE AND, BUT YOU KNOW, MOSTLY ABOUT HOW WE'RE, MAN, HOW WE'RE TALKING ABOUT MANAGING AND MESSAGING.
BUT I THINK HAVING A CONSISTENT MESSAGE WOULD BE HELPFUL BECAUSE THEN WE CAN ALL ALSO BE MORE DELIBERATE IN THOSE CONVERSA FORMAL AND MAYBE MORE FORMAL CONVERSATIONS.
UM, I, I DO THINK IT'S IMPORTANT TO FOLLOW, THIS IS AN ADVISORY BOARD THAT ENDS UP OUR WORK ENDS UP IN FRONT OF CITY COUNCIL.
SO I CONSIDER IT VERY IMPORTANT TO FOLLOW WHAT'S HAPPENING IN CITY COUNCIL, SHOW UP EVEN IF IT, EVEN IF YOU DON'T SHOW UP TO SPEAK, WATCH THE CITY COUNCIL MEETINGS TO UNDERSTAND.
UM, THE, THE OTHER THING THAT I DO PERSONALLY IS WHEN I COME INTO MARKET AND I, I GO AROUND AND I GO TO BUSINESSES AND I ASK THEM HOW IT'S GOING.
AND I INTRODUCE MYSELF AS A MEMBER OF THE TOURISM ADVISORY BOARD.
AND SO I'M NOT REALLY BRINGING AS MUCH INFORMATION TO THAT ENCOUNTER IS I AM GATHERING FEELINGS AND THOUGHTS AND HOW THINGS ARE GOING.
UM, AND THEN I HAVEN'T DONE THIS, I DO ON OTHER BOARDS.
I SERVE ON THE AONA BOARD AS WELL.
AND I, I WILL COMMENT IF I SEE A SOCIAL MEDIA POST GOING ON THAT IS CLEARLY NOT FACT-BASED AND I HAVE A SET OF FACTS I CAN PULL, I'LL JUST LINK RIGHT TO THE AONA WEBSITE, I'LL LINK TO A STRATEGIC STUDY AND DATA.
I HAVEN'T DONE THAT AS A TAB MEMBER AND THIS, SO THIS IS A GOOD DISCUSSION BECAUSE IF THAT'S SOMETHING THAT WE ARE COMFORTABLE DOING, THAT'S, THAT'S CERTAINLY SOMETHING.
AND NEXTDOOR IS INCLUDED IN SOCIAL.
IT'S JUST A SPECIAL PLACE ON SOCIAL
I ALSO AGREE THAT TRYING TO HAVE A PRESENCE WITH THE CITY COUNCIL MEETINGS WHERE WE'RE DISCUSSING TOURISM OR THE RELATIONSHIP WITH THE CHAMBER, UM, ARE IMPORTANT.
UNFORTUNATELY MY SCHEDULE DOESN'T ALLOW ME TO MAKE A LOT OF THOSE WHEN I CAN'T.
I MEAN, I SEND OUT THE EMAIL TO THE MAYOR, THE VICE MAYOR AND THE COUNCIL MEMBERS AND THEY ALL, THEY ALWAYS REPLY BACK AND THEY THANK ME, YOU KNOW, SO THEN AT LEAST I'VE BEEN ABLE TO SHARE MY OPINION EVEN THOUGH I CAN'T BE THERE IN PERSON BECAUSE OF TIME CONSTRAINTS.
UM, IBE AND I ALSO MAKE A POINT TO TALK TO QUITE A FEW OF THE OTHER BUSINESS OWNERS IN UPTOWN AND TO LOCK AND JUST GAUGE HOW THINGS ARE GOING.
JUST SO I HAVE SOME FEEDBACK FROM NOT JUST OUR BUSINESSES, BUT RESTAURANTS, LODGING, UM, ALL THROUGHOUT THE SPECTRUM.
UH, WE HAVE REGULAR MONTHLY MEETINGS WITH MICHELLE AND HER GROUP, UM, AT THE CHAMBER JUST TO STAY, TRY TO STAY ON TOP OF WHAT THEY'RE BUSY WITH SO THAT WE HAVE INSIGHT AND WE'RE NOT DUPLICATING.
UM, SO THOSE ARE THE THINGS THAT WE TRY TO STAY ON TOP OF AND DO TO BE MORE ACTIVE AND TO GET INFORMATION THAT MIGHT BE USEFUL FOR TAB TO USE.
ONE OTHER THING, 'CAUSE I'LL TALK TO ANYBODY ANYWHERE.
SO, UM, WHEN I WAS IN TOWN FOR A FEW DAYS AND WE'RE HAVING MEALS AND I SEE SOMEBODY LOOKS LIKE A TOURIST, I WAS REMEMBER HAVING A DISCUSSION, YOU THINK THEY'RE LOCAL, SAID LIKE, WELL, I'LL JUST ASK THEM.
SO YOU, ARE YOU A TOURIST? ARE YOU, HOW DID YOU FIND OUT ABOUT US? WHAT ARE YOU DOING? SO THOSE ARE ANECDOTAL, THAT'S NOT DATA DRIVEN, BUT IF YOU MIX THE ANECDOTAL WITH THE DATA WE'RE GETTING HERE, I THINK WE CAN START TO GET A GOOD PICTURE OF HOW OUR VISITORS ARE EXPERIENCING AND HOW EFFECTIVE OUR MESSAGING REALLY IS.
I FEEL THAT I'M VERY INVOLVED IN THE TOURISM SIDE, UM, AND WOULD MAYBE LIKE SOME MORE SUGGESTIONS OF OUTLETS IN THE COMMUNITY SIDE TO BE ABLE TO MAYBE HAVE SOME OF THOSE DISCUSSIONS WITH, I DON'T KNOW WHAT THE APPROPRIATE, YOU KNOW, FORUMS WOULD BE FOR THAT.
UM, JUST AN IDEA BECAUSE IF WE'RE ABLE TO SHARE SOME OF THIS INFORMATION.
BEING AS INFORMED AS WE ARE, I THINK IT WOULD CHANGE SOME OF THAT PERCEPTION FOR EVERYBODY.
AND I THINK THAT'S, WHEN WE PUT THIS, UH, TOPIC ON THE AGENDA, THIS IS EXACTLY WHAT WE WANTED US TO TALK ABOUT IS SAYING, WHERE CAN WE GO BE THE MOUTHPIECE FOR WHAT THIS TAB IS DOING? BUT IT ALSO GETS MORE INPUT FROM THE RESIDENTS.
AND I THINK WE'VE GOTTA PROBABLY FIGURE OUT WHERE SOME OF THOSE RESIDENT MEETINGS ARE BEING HELD, WHETHER THEY'RE HOAS OR JUST THE NEIGHBORHOOD MEETINGS.
I MEAN, I KNOW BROKEN ARROW NEIGHBORHOOD HAS THEM ABOUT EVERY SIX, EIGHT WEEKS RIGHT AFTER THAT TO GET A PHONE CALL.
UM, BUT IT'S ONE OF THOSE THINGS, IT'S, YOU KNOW, BUT IT IS, BUT, BUT THAT'S HOW WE STAY CONNECTED WITH THEM.
AND THAT'S, AND I THINK THAT'S THE PIECE OF THE PUZZLE THAT WHEN WE, WHEN DAVE AND UM, KAREN AND I, WE, WE PUT THIS ON THE AGENDA FOR THIS TOPIC WAS HOW WE CONNECTED TO THE PEOPLE IN HOUSE.
WHAT ELSE CAN WE DO? IT'S NOT JUST ABOUT GOING TO THOSE BIGGER MEETINGS, BUT HOW DO WE GET DOWN INTO THE GRASSROOTS OF THE COMMUNITY? AND SO I THINK EVERYTHING, WE'RE KIND OF TALKING ABOUT'S EXACTLY WHAT WE NEED TO BE DOING.
WE'RE JUST GOTTA BE CAREFUL WE CAN'T ALL GO TO THE SAME PLACE AT THE SAME TIME.
BUT AGAIN, I THINK ONE OF THOSE, THIS IS DEFINITELY EXACTLY WHAT WE NEED TO DO AND TRY TO FIGURE OUT HOW TO GET INTO THE, THE RESIDENT SIDE, BECAUSE I THINK WE'RE
[01:10:01]
DOING VERY WELL AS A GROUP.AND THAT'S KIND OF WHAT WE FELT WHEN WE TALKED ABOUT THIS WAS WE'RE DOING WELL AT THE BUSINESS SIDE, TOURISM SIDE.
HOW DO WE GET TO THE COMMUNITY AND LET THEM KNOW WHAT'S, WHAT WAS THE REASONING? 'CAUSE LIKE WHEN WE FIRST PRESENTED TO THE CITY COUNCIL, THE, THE PLAN FOR PHOENIX, THEY WERE SO AGAINST IT.
BUT AS WE TALK THROUGH AND TALK THROUGH THEM WITH THE ABOUT, HEY, THIS IS, WE'RE GONNA TELL THEM TO BE RESPONSIBLE WHEN THEY GET HERE.
THAT'S A LITTLE FIRMER MESSAGE, UM, THAN THEY GOT IT.
AND I THINK WITH MAKING SURE THAT THE COMMUNITY KNOWS THAT SAME THING, THAT'S WHY WE WANNA SPEND THE MONEY.
WE'RE TRYING TO COUNTERACT WHAT'S GOING ON WITH THE CHAMBER, BUT IT'S OUR MOUTH.
WE SHOULD BE THE MOUTHPIECE TO HELP THAT WITH THE COMMUNITY.
AND IF YOU'RE WANTING SOME EXAMPLES OF HOW OTHER TOURISM ADVISORY BOARDS AND COUNCILS WORK WITH THEIR COMMUNITIES, UM, AROUND THE STATE'S DIFFERENT, IT JUST DEPENDS ON KIND OF WHERE THEIR COMFORT LEVEL IS.
UM, IN PRESCOTT WE DO WHAT ARE CALLED TOURISM TEAM UP, AND WE HAVE THEM QUARTERLY WHERE WE INVITE THE ENTIRE COMMUNITY TO COME AND OUR, ALL OF OUR TOURISM ADVISORY COMMITTEE MEETING MEMBERS ARE THERE.
AND WE DO A GENERAL OVERVIEW OF WHAT THE TOURISM DEPARTMENT DOES AND GO THROUGH MARKETING PLANS AND THEN KIND OF HIT SOME HOT BUTTON ITEMS THAT ARE TAKING PLACE IN THE COMMUNITY, WHETHER IT BE A NEW CONSTRUCTION PROJECT OR A NEW HOTEL THAT'S BEING BUILT.
WHAT HAVE YOU SPEND SOME MINUTES ON THAT.
AND THEN WE TRY TO SHOWCASE OR HIGHLIGHT A BUSINESS AROUND THE ROOM.
SO IT, IT JUST DEPENDS ON, ON WHAT YOU WANNA LOOK OUT FOR EACH COMMUNITY.
WE HAVE, UM, TOURISM MEMBERS WHO WILL WRITE MONTHLY COLUMNS IN THE NEWSPAPER.
WE ALSO HAVE OUTREACH IN COMMUNITY GROUPS LIKE ROTARY CLUBS AND CHAMBER OF COMMERCE MEETINGS WHERE THEY GET A CHANCE TO STAND UP AND DO LIKE A FIVE MINUTE SPEECH TO TALK ABOUT JUST IN GENERAL WHAT WHAT THEY'RE SERVING ON THE COMMITTEE MEANS.
SO THERE ARE A LOT OF DIFFERENT OPPORTUNITIES WITH THAT.
AND I THINK ONCE WE HAVE THE STRATEGIC PLAN THAT WE'LL BE ROLLING OUT IN MAY, CORRECT, MAY, MAYBE JUNE AND MAYBE WHEN ANDREW COMES, UM,
ONCE WE HAVE THAT, IT REALLY MAKES FOR AN EASY ROLLOUT TO BE ABLE TO SAY, WE HAVE THIS STRATEGIC PLAN THAT'S BEEN CREATED.
IT'S A ROADMAP OF EVERYTHING MOVING FORWARD.
NOT ONLY FOR THE INTERNAL TEAM, BUT FOR ALL OF YOU.
BUT THEN IT'S SOMETHING THAT YOU MAKE AVAILABLE TO THE PUBLIC AND THAT'S A GREAT OPPORTUNITY TO SHOWCASE.
SO LET'S SAY HYPOTHETICALLY YOU HAVE AN EVENT IN AUGUST WHERE YOU DO A TOURISM TEAM UP OR SOMETHING OF THE SORT AND INVITE THE COMMUNITY TO COME.
YOU INVITE ANYONE, YOU KNOW, WHETHER THEY'RE IN THE INDUSTRY OR NOT, THEY'RE JUST A RESIDENT AND THEY WANNA HEAR WHAT'S HAPPENING, WHAT'S GOING ON, AND THEN THEY GET TO SEE WHAT'S BEEN ACCOMPLISHED FOR THAT ENTIRE YEAR AND HOW THIS STRATEGIC PLAN IS DRIVING THE MISSION AND THE VISION AND THE PURPOSE GOING FORWARD.
ANY OTHER THOUGHTS ABOUT THAT? OKAY.
WELL, THE OTHER PART OF TAB ROLES AND RESPONSIBILITIES THAT WE PUT ON THE AGENDA IS CHAMPIONING
SO WE'RE PUTTING IT TOGETHER RIGHT NOW.
IF YOU HAVE IDEAS, IF YOU HAVE THOUGHTS, IF YOU HAVE WAYS THAT WE CAN MAKE IT TAILORED TO YOUR BUSINESS OR HOW YOU CAN TAKE THAT TOOLKIT AND BE LIKE, I'M GONNA GO TO THREE OTHER HOTELS, OR THE LODGING COUNCIL OR KEEP STONY BEAUTIFUL, OR WHOEVER, WHETHER IT'S NEIGHBORHOOD OR TOURISM RELATED, IT WOULD JUST, IT WOULD, IT WOULD BE HUGE.
THERE'S 11 OF US ON THE TAB, IF, IF EACH OF YOU WENT TO FOUR DIFFERENT PLACES OR IF, IF YOU PUT IT IN ALL OF YOUR STORES OR WHATEVER THE CASE IS, IT, IT WOULD JUST BE REALLY, REALLY GIANT.
AND IT, IT COULD REALLY SPREAD IN THE MOST POSITIVE WAY.
SO THOUGHTS ON BEING A CHAMPION OF THAT TOOLKIT ONCE IT ARRIVES, IT'S PUT TOGETHER.
UM, I THINK YOU MENTIONED ORIGINALLY THAT IT WAS GONNA BE MORE OF A BROCHURE FOR THE HOTELS, BUT IF YOU CAN ALSO CATER IT THAT IT'S SOMETHING THAT WE CAN STICK IN THE RETAIL SHOPS AND YOU KNOW, I CAN GO TO AL AND ASK HIM, HEY, PUT THIS IN CANYON BREEZE OR WHEREVER.
SO I THINK THE MORE WE CAN GET IT OUT THERE THAT THIS MESSAGE IS CONSISTENT, LIKE WE ALL HAVE OUR LEAVE NO TRACE STICKERS IN THE WINDOWS, UM, IT WOULD JUST BE SOMETHING GREAT THAT'S A QUICK, YOU KNOW, BULLET POINTS THAT WE CAN HAND OUT OR KEEP RIGHT AT THE, AT THE POINT OF SALE.
SO I MEAN, YEAH, I THINK THE MORE GENERIC WE CAN KEEP IT, THE BETTER.
'CAUSE I THINK UNLESS YOU WANTED TO GO AND I DON'T THINK WE HAVE THE TIME OR THE BUDGET TO DO SPECIFIC TYPES OF HOTELS SLASH RETAIL SLASH WE DON'T HAVE THAT TIME OR THE ENERGY OR THE MONEY TO DO THAT.
BUT THE MORE GENERIC WE CAN MAKE IT, I THINK, AND SO WE CAN ALL PUSH IT OUT THE SAME WAY, IT WOULD BE GREAT.
SO LIKE A BUSINESS CARD OR A RACK CARD OR SOMETHING.
[01:15:01]
IT'S MORE OF A RACK CARD BROCHURE IS WHAT I'M THINKING.THAT'S MORE GENERIC THAT WE COULD USE ACROSS ALL THE INDUSTRIES.
AND WE'LL ALSO CREATE SAMPLE SOCIAL MEDIA POSTS AND VIDEOS.
I MEAN, ALL THIS STUFF IS GONNA BE SHARED WITH YOU.
SO IF YOU DON'T HAVE A BUSINESS LIKE DAVE, HE CAN STILL BE PUSHING IT IN OTHER MM-HMM.
YOU MEAN, I JUST MEAN LIKE IF YOU WANTED IT TO BE SPECIFICALLY STEWARDSHIP AND THEN YOU COULD, YOU COULD DIRECT IT VERY SPECIFICALLY TO A SPECIFIC PAGE, BUT THEN OVER TIME AS YOU MIGHT CHANGE YOUR, BECAUSE YOU COULD CHANGE THE BACK END.
YOU CAN EDIT THE PAGE AND IT'S LANDING IT EDIT.
SO YOU COULD HAVE A QR CODE THAT HAS THE, THE SUSTAINABILITY MESSAGE AND THEN WE CHANGE THE BACK PAGE MONTHLY OVER TIME.
I'M JUST THINKING SO THAT YOU COULD KEEP THINGS RELEVANT, YOU COULD KEEP THINGS SEASONAL.
AND ALSO I AM NOT OPPOSED TO RACK CARDS AND PRINTINGS AND ALL OF THAT, BUT THAT IS A WAY TO, I AM DIMINISH SOME OF THAT.
I THINK WITH RACK CARDS IS REALLY A BAD IDEA.
I KNOW WE USE IT FOR YEARS AND YEARS AND YEARS, BUT A QR CODE IDEA CONVERSION TO THAT AND SOMEHOW UTILIZING THAT TECHNOLOGY WOULD HELP US ALL.
I KNOW IT MIGHT BE A MESSY THOUGHT BECAUSE OF THE CONVERSION.
SOME MAY THINK BETTER, BUT IF YOU LOOK AT THE VISITOR CENTER TODAY AND SEE ALL THE RACK CARDS, I JUST THINK HOW MUCH MONEY EVERYBODY HAS SPENT.
AND EVERY TIME YOU WANNA MAKE A CHANGE, YOU HAVE TO REDO ALL THE PRINTINGS, COLLECT THEM ALL UP.
IT'S JUST IF YOU HAVE A QR CODE THAT CAN THE BACKEND BE CHANGED, IT'S GONNA BE MAKE IT MUCH COST EFFECTIVE FOR EVERYBODY INVOLVED.
SO FOR ME, QR CODES LIMIT LIMIT, THE, THE WAY WE CAN GET TO A MUCH LOWER COST FOOTPRINT, ECOLOGICALLY SOUND EASIER FOR BUSINESSES TO UPGRADE THE BACKEND LIKE OVERNIGHT.
SO I THINK THERE'S A WHOLE WIN WIN, WIN WIN THING HERE.
SO THANK YOU FOR BRINGING THAT UP.
YEAH, ACTUALLY I AM GONNA RETRACT WHAT I SAID ABOUT THE REC CARD BECAUSE WE, WE'VE RECENTLY DECIDED NOT TO PRINT ANY OF OUR REFERRAL CARDS ANYMORE THAT WE HAD BETWEEN ALL OF OUR STORES.
WE NOW JUST PRINT A SMALL MESSAGE ON THEIR RECEIPT.
WE COULD EVEN PUT QR CODES ON OUR RECEIPTS THAT PEOPLE HAVE.
AND WE WE'RE GETTING RID OF ALL OF OUR BUSINESS CARDS.
WE'RE JUST GONNA HAVE A QR CODE THAT PEOPLE CAN SCAN.
'CAUSE I'M TIRED OF PRINTING BUSINESS CARDS.
SO I AGREE WITH THE QR CODE IDEA.
SO ONE THING, WHEN I SEE TOOLKIT, I, I HAVE A LOT OF TOOLS IN MY TOOLKIT.
THIS ALWAYS KEEPS SOUND LIKE, SHOULD WE DO THIS ONE THING OR THAT THING? SO TO ME IT SHOULD BE, YOU KNOW, DEPENDING ON THE AUDIENCE AND DEPENDING, SO IT COULD BE A QR CODE, COULD BE A ROCK CARD, IT COULD BE A LINK TO A SITE, IT COULD BE, UM, A, A A VIDEO.
SO I NEED TO UNDERSTAND IN ORDER TO THINK ABOUT HOW TO REALLY CHAMPION IT, LIKE I WANNA KNOW WHAT ARE THESE TOOLS WE HAVE.
AND THEN I'LL USE A SCREWDRIVER FOR ONE THING AND HAMMER FOR ANOTHER
SO, UM, JUST AS AN EXAMPLE, IN PRESCOTT WE DO A TOURISM TOOLKIT THERE.
AND WHEN THEY GET THE LINK OR THE QR CODE, THEY SCAN TO IT AND INTERNALLY FOR THE INDUSTRY.
SO ALL OF THE STORES AND THE BUSINESSES, THE HOTEL PROPERTIES, THEY LAND ON A PAGE.
AND THEN FROM THERE IS A LINK TO IMAGES THAT THEY CAN USE, VIDEO THAT THEY CAN USE, AND THEN SAMPLE SOCIAL MEDIA POSTS AND SAMPLE VERBIAGE THAT THEY CAN DROP ON THEIR WEBSITE LOGOS AS WELL.
SO THE, UM, EXPERIENCE PRESCOTT LOGO TO BE ABLE TO SHARE THAT.
AND THEN THE APPRECIATE AZ FROM THE ARIZONA OFFICE OF TOURISM AND ALL OF THEIR BEAUTIFUL SEVERN GRAPHICS AND POSTERS THAT THEY HAVE AVAILABLE.
SO ALL OF THAT IS AVAILABLE ON ONE PAGE.
AND THEN FROM THERE WE CAN INTERNALLY ADJUST THAT AND MAKE CHANGES WHENEVER WE WANT.
SO FROM EACH TOURISM TEAM UP MEETING, THAT PAGE IS GONNA CHANGE BECAUSE WE'VE GOT SEASONALITY INFORMATION THAT NEEDS TO BE UPDATED.
WE'VE GOT EVENT INFORMATION THAT NEEDS TO CHANGE.
AND THEN WE ALSO UPLOAD THE PRESENTATION THAT WE GIVE AT EACH TOURISM TEAM UP SO THAT ANYONE WHO'S AT THAT MEETING, THEY DON'T HAVE TO VIGOROUSLY TAKE NOTES OR TAKE PICTURES WITH THEIR LITTLE CELL PHONE.
THEY CAN GO ONLINE AND SEE THE ENTIRE PRESENTATION.
AND THEN FUTURE INFORMATION, UH, LINKS TO PAST MEETINGS AND WHERE TO FIND ALL OF THAT.
SO IT'S A VERY ROBUST VIRTUAL TOOL KIT WITH NO HAMMER.
UM, I'M THINKING ABOUT THE QR.
I MEAN, LIKE, I'M JUST IMAGINING, SO I'M SITTING AT THE VAULT AND I INTRODUCE MYSELF TO A COUPLE VISITORS AND THEY SAY THEY'RE GONNA GO HIKING.
I'M LIKE, DO YOU, YOU KNOW ABOUT A SHUTTLE PROGRAM? DO YOU KNOW WHAT RESPONSIBLE HIKING IS? UH, NO, I, WELL LET ME SHOW YOU THE QR CODE HERE.
AND THEY CAN JUST SCAN IT AND THEY'VE GOT THAT INFORMATION AND THEY'RE OFF AND RUNNING.
[01:20:01]
I GO, DO YOU KNOW WHAT THE TAB IS DOING? NO.AND IT SAID, WELL, HERE'S OUR SEDONA NOW VIDEO, WHATEVER THE CASE MAY BE.
SO EVEN IF IT WAS JUST A SERIES OF QR CODES THAT LED TO ALL THAT, THAT WAS CLEARLY LABELED.
SO DEPENDING ON, THAT'S WHAT I MEANT BY, I'M NOT SURE WHO, AND I JUST WANNA SAY THE IDEA OF VISITING HOTELS, I THINK FOR OUR GROUP IS A GREAT IDEA BECAUSE I THINK THERE'S A LOT OF HOTEL YEARS IN TOWN THAT HAD JUST HAVE DEVELOPED A VERY NEGATIVE ATTITUDE TOWARDS THE CITY AND THEY REALLY DON'T UNDERSTAND WHAT WE'RE DOING.
AND I THINK WE CAN GET THEM ON BOARD.
I THINK WE CAN GET THEM EXCITED ABOUT WHAT WE'RE DOING AND I THINK THEY WOULD APPRECIATE A PROACTIVE REACH OUT.
SO I WOULD BE PERSONALLY VERY HAPPY TO LIKE, GIMME A LIST AND I'LL WORK THROUGH IT OVER THE COURSE OF THE SUMMER.
THANK, SO AS WE'RE TALKING ABOUT COMMUNITY, I, I'M ALSO, AND MAYBE THIS IS FAR AHEAD, BUT I'M ALSO THINKING ABOUT THE ROLE OF THE LIBRARY IN DISSEMINATING INFORMATION TO COMMUNITY AND HOW THEY MIGHT, WHAT TOOLS MIGHT BE USEFUL FOR THEM.
AND THEY HAVE A MONTHLY NEWSLETTER TOO, RIGHT? THAT GOES OUT? UM, THAT COULD HAVE INFORMATION POTENTIALLY WHEN, WHEN WE SEND OUT INFORMATION, WE SEND IT OUT THROUGH OUR WEBSITE THROUGH E NOTIFY SOCIAL MEDIA.
BUT ALMOST ALWAYS I CONTACT OUR COMMUNITY SERVICE PROVIDERS, WHICH IS THE LIBRARY, THE HUMANE SOCIETY, HERITAGE MUSEUM, VERDE VALLEY CAREGIVERS, THE LIST GOES ON.
UM, THEY'RE, THEY'RE ALL AMAZING THAT I FEEL BAD THAT I CAN'T THINK OF.
YEAH, SO WE DO COMMUNICATE WITH THEM, BUT WE COULD DEFINITELY INCREASE THAT FOR SURE.
THAT'S CERTAINLY AN, UH, INTERSECTION WHERE FOLKS FROM COMMUNITY GO.
SO WHAT I'M HEARING IS MAKE IT QR CODE.
HEATHER JUST WHISPERED TO ME, UH, HOW ABOUT LIKE A THREE FOOT BY THREE FOOT QR CODE THAT YOU CAN HANG IN YOUR DOORS? I THINK THAT'S A GREAT IDEA.
I'M THINKING, DO YOU REMEMBER WHEN WE DID THE LASER SHOW ON THE ROCKS? I'M THINKING GIANT QR CODE PROJECTED ROCKS ONTO SNOOPY ROCK.
COULD EVEN PUT IT ON YOUR CAR CLICKING AWAY.
YOU COULD EVEN HAVE IT ON THE CAR ON LIKE A CARS, YOU KNOW, LIKE I'D PUT IT ON MY CAR.
REALLY? I'D PUT IT ON MY CUTE.
NO SMALL, LIKE THE SAME KIND OF STICKER THAT YOU'D PUT IN THE WINDOW OF A, A CLING A WINDOW.
THERE'S A LOT OF POSSIBILITIES HERE.
I, I TOOK MAKE IT NOTES ON EVERYTHING THAT YOU SAID.
UM, SO, BUT I THINK IF YOU DO ONLY DIGITAL, YOU WILL MISS OUT ON SOME, SOME COMPONENT.
IT'S JUST YOU HAVE TO, I USED THIS MY BUSINESS CARD, YOU HAVE TO MAKE A DECISION OR SAVE ME A TON OR HAVE TO MONEY CONSIDER THAT.
IT SAVES ME A TON OF MONEY DOING THIS FOR MY BUSINESS CARD.
EVERYWHERE I GO, THEY SAY, WHERE'S YOUR CARD SCAN THAT IT'S LIKE AS EASY AS IT CAN ABSOLUTELY GET.
AND IF YOU KEEP PRINTING PAPER, YOU KNOW WHERE IT'S GOING IN THE TRASH.
THAT'S WHAT WE ALL CARRY AROUND AT ANY CONVENTION.
SO WE NEED TO DO THIS SOONER THAN LATER, IS MY PERSPECTIVE.
I WOULD MAYBE SAY IF WE COULD PRINT SOME, MAYBE AT SOME POINT, UM, BUSINESS CARDS SIZE, BECAUSE AT THE HOTEL LEVEL, WHEN GUESTS CHECK IN, IF THERE'S ANY PERTINENT INFORMATION THAT YOU WANT THEM TO HAVE, THEY DON'T PAY ATTENTION TO WHAT YOU SAY WHEN THEY CHECK IN.
THEY DON'T KNOW WHAT TIME, CHECKOUT TIME WAS OR THAT YOU'RE CHARGING THEM A PARKING FEE.
SO IF YOU CAN HAND THEM SOMETHING TO LOOK AT LATER, THEY'RE GONNA BE MORE LIKELY TO LOOK AT IT.
AND I WANTED TO REINFORCE THE IDEA THAT YEAH, A HARD COPY GO TO THE VISITOR CENTER AND SEE WHO'S THERE AND THAT THAT ELDERLY COUPLE FROM TENNESSEE COMING THROUGH, THEY'RE NOT GONNA GET THE QR CODE.
AND WE STILL WANT TO, WE WANNA TOUCH THOSE PEOPLE.
SO A LOT OF PEOPLE WHO COME INTO THAT VISITOR CENTER ARE VERY TACTILE AND THEY STUMBLE IN THERE ALMOST.
SO THAT I THINK SOME COMPONENT OF A HARD COPY IS STILL GONNA BE VALUABLE, BUT THAT SHOULD BE ANCILLARY TO THE MAIN THRUST.
AND THAT'S WHY WE'RE FUNDING THE VISITOR CENTER BECAUSE IT DEFINITELY HAS A HUNDRED PERCENT IMPORTANCE.
SO THIS IS AGAIN, ANOTHER COROLLARY, BUT I'M WONDERING, I WAS TAKEN, WHAT WAS TAKEN BY WHAT YOU SAY? I WAS TAKEN WITH THE, UH, THE THE LOGO ON ONE'S CAR.
AND I'M WONDERING, HAVE YOU, HAVE WE TALKED ABOUT, UM, BECAUSE WHEN I'M, WHEN SEDONA, I OFTEN THINK, OH, I, I WOULDN'T MIND SOMETHING ON MY CAR THAT SAYS LIKE, I'M LOCAL OR, OR LIKE, I LIVE HERE OR SOMETHING.
AND HAVE WE TALKED ABOUT SOME WAY OF GETTING COMMUNITY MEMBERS TO HAVE TO BE ABLE TO ANNOUNCE, LIKE TO ANNOUNCE THIS CAMPAIGN AND TO OWN THIS CAMPAIGN AS A RESIDENT? I DON'T, I DON'T KNOW.
WHAT DO YOU I I THINK THAT'S, DO YOU UNDERSTAND THE QUESTION WITH THE BRAND? SO THE BRAND, WE'RE REALLY HOPING THAT EVERYONE EMBRACES IT.
SO THAT'S BUSINESSES, VISITORS, LOCALS US.
SO THAT'S, THAT'S A GOOD POINT.
[01:25:01]
YES.I WANTED, WERE YOU GONNA KEEP UP WITH THIS? I WANTED TO BRING UP, UM, SHORT TERM RENTALS.
WE HAVEN'T REALLY TALKED ABOUT, UM, HOW SHORT TERM RENTALS COULD BE INCLUDED IN GETTING SOME COMPONENT OF THE STEWARDSHIP TOOLKIT.
UM, I'M THINKING LIKE A MAGNET THAT YOU PUT ON THE FRIDGE.
EVERY AIRBNB HAS A FRIDGE AND IF THEY COULD HAVE A MAGNET THEN, YOU KNOW, AND, AND FIGURING OUT, UH, AGAIN, HOW TO BUILD SOME MORE, UM, POSITIVE RELATIONSHIPS WITH SHORT TERM RENTALS.
I MEAN THAT'S A, A HUGE COMPONENT OF TOURISM HERE AND YET WE KIND OF DON'T TALK ABOUT IT 'CAUSE IT'S, YOU KNOW, A DIRTY WORD.
BUT, UM, I THINK THAT IT'S DEFINITELY SOMETHING THAT WE SHOULD CONSIDER WORK ON BUILDING A RELATIONSHIP WITH AND NOT EXCLUDE FROM ANY OF THE, UM, YOU KNOW, CONVERSATIONS ABOUT THIS.
SO IF, SO, IF THERE WAS SOME SORT OF STEWARDSHIP TOOLKIT ITEM OR, OR A WAY TO DISSEMINATE THAT WE HAVE A STEWARDSHIP TOOLKIT TO STR MANAGERS OR INDIVIDUALS, UM, THAT WOULD BE GREAT.
YEAH, WE, IT'S AN AMAZING SUGGESTION RIGHT NOW.
UH, THERESA ARTHUR, OUR SHORT TERM RENTAL COORDINATOR SPECIALIST, SHE IS WORKING WITH THE SHORT-TERM RENTALS.
WE HAVE A BROCHURE CALLED THE GOOD NEIGHBOR BROCHURE.
IT WAS HELP, UM, IT WAS CO-DESIGNED BY THE CHAMBER AND THE CITY.
SO THEY HAVE THOSE, BUT I THINK WE ARE, I I LIKE TO SAY WE'RE BUILDING THE RELATIONSHIP WITH SHORT-TERM RENTALS.
UM, NOW THEY'RE, I THINK IT'S LIKE 97% OF THEM HAVE THE LICENSE, THAT ANNUAL LICENSE THAT IT, THAT IS REQUIRED BY THE CITY TO BE A SHORT-TERM RENTAL.
SO I THINK THAT'S A GREAT IDEA.
I, I WILL ADMIT, LIKE FROM, FOR ME PERSONALLY, AND I THINK I, I HAVE MENTIONED I DO HAVE A SHORT TERM RENTALS PORTION OF MY HOME AND I KNOW QUITE A FEW OTHER, YOU KNOW, AT LEAST A HANDFUL OF OTHERS WHO ARE IN THE SAME DEMOGRAPHIC AS ME, SIMILAR AGE, HAVE CHILDREN IN THE COMMUNITY AND THEY ALSO HAVE AIRBNBS THAT ARE A PORTION OF THEIR HOME, NOT THE WHOLE HOME.
AND SO FOR ME, SOME OF, SOME OF THE VERBIAGE IN IT, I JUST REMEMBER WHEN I FIRST LOOKED AT IT, I WAS LIKE, OH, I DON'T KNOW IF I WANNA PUT THAT IN BECAUSE IT JUST SEEMS REALLY INTENSE.
WHEREAS I'M JUST HAVING, YOU KNOW, COUPLES THAT ARE STAYING IN A PORTION OF MY HOME SO THAT I'M NOT WORRIED ABOUT SOME OF THOSE NOISE ISSUES OR SOME OF THE ISSUES.
AND THAT'S WHY I LIKE THE IDEA OF MAYBE LIKE A MAGNET OR SOMETHING THAT YOU COULD BE JUST IN THE SPACE, BUT IT'S NOT QUITE SO INTENSE UNTIL YOU GO THERE AND YOU CAN KIND OF PICK AND CHOOSE WHAT YOU'RE READING THROUGH OR, OR WHAT MAKES THE MOST SENSE TO THAT PARTICULAR, UM, GUEST.
SO I GUESS THE END OF THIS CONVERSATION WOULD BE WHEN WE HAVE OUR NEXT MEETING AND YOU ALL DECIDE WE CAN BRAINSTORM THE TWO OF US OR PUBLICLY WHATEVER YOU'D LIKE, YOU'RE GOING TO START ATTENDING DIFFERENT MEETINGS, HOA NEIGHBORHOOD, WHATEVER YOU DECIDE IS BEST FOR YOU.
AND IF YOU DECIDE THAT'S BEST FOR YOU, IT'S TOTALLY VOLUNTARY.
AND WOULD YOU BE OPEN TO SHARING YOUR FINDINGS AT THE CURRENT EVENTS PORTION OF EVERY MEETING? SO YEAH, I WENT TO OAK CREEK WATERSHED COUNCIL MEETING, THEY TALKED ABOUT THIS, THIS, AND THIS.
AND I WANNA SHARE THAT WITH YOU BECAUSE IT'S RELEVANT TO TOURISM.
WOULD THAT BE SOMETHING THAT YOU'D BE INTERESTED IN SHARING DURING THAT CURRENT EVENTS SECTION OF THE MEETINGS? IF IT, IF IT MAKES SENSE? SURE.
YEAH, I THINK, YEAH, DEFINITELY.
I, I WOULDN'T HAVE EVEN HAVE THOUGHT TO SAY THIS, BUT, UM, THE SEDONA DANCE ACADEMY HAS, I'M, I'VE HELPED THE OWNER, JESSICA PHILLIPS PUT TOGETHER A BOARD THAT'S HOPING TO, UM, DO MANY THINGS AND, AND YES, FUNDRAISE FOR HER.
BUT ONE OF THE THINGS THAT WE'VE TALKED ABOUT IN OUR FIRST COUPLE MEETINGS IS ABOUT HOW GETTING MORE, UM, OF THE STUDENT DANCES OUT INTO THE COMMUNITY.
AND THERE'S BEEN DISCUSSION ABOUT REACHING OUT TO HOTELS AND SAYING, HEY, DO YOU HAVE A SPACE OR, OR A CAPACITY WHERE THERE COULD BE A SMALL SHOWCASE OR THERE COULD BE SOMETHING LIKE THAT.
UM, AND SO THAT WOULD BRING MORE OF THAT ALTER ARTS AND CULTURE THAT WE'RE TALKING ABOUT AND TRYING TO ENCOURAGE AND ALSO, UM, COMMUNITY AND ALSO THE DIFFERENT DEMOGRAPHICS OF THE COMMUNITY BRIDGING AND COMING TOGETHER.
UM, SO I MEAN THAT'S, AND NOW BEING A PART OF THAT BOARD, I COULD CERTAINLY DISSEMINATE MORE INFORMATION ABOUT OUR, YOU KNOW, OUR FINDINGS AND OUR DISCUSSIONS.
UM, BUT YEAH, I WOULDN'T HAVE EVEN THOUGHT TO HAVE MENTIONED THAT WHEN YOU SAY, HEY, AT THE BEGINNING, YOU KNOW, DO YOU HAVE ANY CURRENT
[01:30:01]
EVENTS? WELL, THERE'S ONE THAT, THAT IS RELATED.SO IT'S CERTAINLY SOMETHING I THINK WE COULD ALL DEFINITELY SHARE MORE ABOUT HOW WE'RE INVOLVED.
WHEN WE PUT THIS ON THE AGENDA, WE WERE THINKING COUNCIL MEMBERS ARE A LIAISON TO, I THINK IT'S TWO DIFFERENT BUSINESSES, AND THAT'S A REQUIREMENT OF THEM BEING ON COUNCIL.
BUT THAT'S OBVIOUSLY NOT A REQUIREMENT HERE.
IT JUST COULD BE SOMETHING THAT YOU MIGHT WANNA TAKE ON WITH ALL YOUR SPARE TIME, UM, AND, AND REPORT ON.
SO, SO IT'S TOTALLY UP TO YOU.
JUST, I THINK IT'D BE NICE TO HEAR ABOUT WHAT'S HAPPENING IN THE NEIGHBORHOODS AND WHAT'S HAPPENING, WHAT, WHAT RESIDENTS ARE FEELING AND HOW WE CAN ADDRESS IT.
THAT'S, THAT'S WHY YOU'RE, YOU'RE PART OF THE TAB.
IT'S ONE OF THE MANY REASONS I THINK IT, IT, I THINK IT WILL ALSO HELP US, UH, MAP WHAT'S HAPPENING, WHERE THESE CONVERSATIONS AND WHAT THEY LOOK LIKE, UH, ARE HAPPENING IN THE COMMUNITY AND WHERE THE OVER, SORRY, OVERLAP IS.
WE'RE SO SMALL IN TERMS OF NUMBER OF RESIDENTS.
SO I THINK THAT IT WILL BE VERY USEFUL AS LONG AS IT DOESN'T GET SUPER BORING.
WOULD IT BE APPROPRIATE TO HAVE NAME TAGS MADE? SO IF WE, IF I WANTED TO GO PLANT MYSELF AT THE SHUTTLE PARKING LOT AND JUST INTERACT LIKE, OH, I SEE YOU TOOK THE SHUTTLE.
HOW'D YOU KNOW ABOUT IT? THAT IT'S LIKE, IT'S, THAT'S JUST NOT SOME CRAZY MIDDLE AGED CREEPER OUT THERE.
SO FOR MEETING SOMEBODY, IT'S LIKE JUST SOME AUTHENTICITY.
IF WE'RE REALLY JUST INTERACTING, UH, WITH PEOPLE, OKAY, EAT IT.
WHEN I TALK TO SOMEBODY, WHAT CAN YOU, I'VE NEVER EAT IT WHEN I'VE TALKED TO A TOURIST.
I MEAN, WE JUST, I NEVER HAVE UP TO POINT MYSELF AS I WANTED.
I BOARD, I'M INTERESTED IN YOUR OPINIONS AND GUESS WHAT TOLD US? THEY TELL ME
SO, NO, I, I'VE DON'T, I'M, I DON'T KNOW.
[Additional Item]
UH, WE'LL WRAP UP THAT AND WE WILL TURN IT OVER TO HEATHER NEXT.SO, UH, YES, THE FINAL SEGMENT OF TODAY'S PROGRAM IS NEWS AND UPDATES FROM FROM BURNER MEDIA, ALSO KNOWN AS AROUND THE WORLD WITH HEATHER IN 10 MINUTES OR LESS.
UM, SO GEEZ, LOUIS, SO I'M ASSUMING YOU HAVE ALL THIS CONTENT IN FRONT OF YOU, RIGHT? SO YOU DON'T HAVE TO READ THIS.
IF NOT, I HAVE IT IN PRINTED FORM FOR YOU.
UH, SO I'M GONNA START WITH THE ROUND TABLE AT ARIZONA OFFICE OF TOURISM.
THEY BROUGHT BACK THE ROUND TABLE FOR TRAVEL, TRADE AND MEDIA FOR AROUND THE STATE.
THEY, THE LAST ROUND TABLE THAT THEY HAD WAS PRE PANDEMIC.
SO IT WAS NICE TO GET EVERYBODY BACK IN THE ROOM AND TALK ABOUT WHAT'S GOING ON WITH THE ARIZONA OFFICE OF TOURISM.
THEY DISCUSS THEIR FUNDING LEVEL AND THEY'RE EXPECTING A 2% REDUCTION AS OF APRIL 3RD.
THEIR BUDGET WAS STILL WITH LEGISLATION AND HAD NOT BEEN APPROVED.
IT STILL HAS NOT BEEN APPROVED.
UM, WE'RE EXPECTING IT TO COME THROUGH PROBABLY BY THE END OF MAY, BUT DON'T EXPECT ANYTHING DIFFERENT.
IN FACT, IT'S GONNA BE A LITTLE BIT LESS, BUT THEY STILL ARE MAKING DUE WITH, WITH WHAT THEY HAVE.
AND THEY DO A GREAT JOB WITH THAT.
THEY ARE DISCUSSING FORMULA FUNDING IN THE FUTURE, WHICH WOULD REQUIRE A BILL AND A LEGISLATOR TO TAKE IT TO LEGISLATION AND GET IT PASSED.
SO THAT'S GONNA BE YEARS IN THE MAKING.
BUT WHAT THAT WOULD MEAN IS BASICALLY LIKE AN ADDED TAX STATEWIDE SO THAT THEY WOULD GET A PERCENTAGE OF IT.
RIGHT NOW IT'S JUST DISCUSSION RIGHT NOW AT THIS POINT.
IT USED TO BE IN PLACE FORMULA FUNDING BACK WHEN BREWER WAS IN OFFICE AND SHE STOPPED IT.
SO IT WOULD BE IDEAL IF IT WENT BACK TO THAT BECAUSE THEY WOULD HAVE A GUARANTEED AMOUNT OF MONEY EVERY YEAR.
THEY DID DISCUSS THE EMERGING MARKETS AND JUST AS A REMINDER, IF ANYONE WANTS TO GO TO PARIS, DIRECT FLIGHTS STARTED WITH AIR FRANCE.
YEAH, I WAS GONNA MENTION THAT.
YEAH, SO I'VE BEEN WAITING ON THAT.
THERE'S AN OFFICE OF TOURISM WAS THERE IN PARIS LAST WEEK DOING A PITCH FOR THIS DIRECT FLIGHT AND IT'S, IT'S GOING TO BE GREAT.
IT'S OBVIOUSLY SEASONAL, IT'S SIX MONTHS, BUT IF THEY CAN REALLY SHOW THAT THE BOOKING TAKES OFF, IT HAS THE POTENTIAL TO BE LONGER THAN THAT.
WHAT THEY ARE PREDICTING AS THE NEXT UM, LONG HAUL DIRECT FLIGHT WILL BE JAPAN FROM PHOENIX.
SO WE'RE HOPEFUL THAT THAT WILL HAPPEN PROBABLY WITHIN THE NEXT YEAR OR TWO AND MORE INFORMATION WILL BE COMING.
IN TERMS OF VISITATION COMING TO THE STATE OF ARIZONA FROM THOSE TWO DESTINATIONS, THEY ARE CURRENTLY WORKING ON A REBRANDING PROCESS FOR THE ARIZONA OFFICE OF TOURISM.
AND THEY WERE HANDED THIS PROJECT AT THE GOVERNOR'S CONFERENCE LAST
[01:35:01]
YEAR AND THEY STARTED THE LISTENING SESSION.THEN IT QUICKLY BECAME THEY ARE REBRANDING THE ENTIRE STATE OF ARIZONA.
THE ARIZONA OFFICE OF TOURISM HAS BEEN TASKED WITH REBRANDING THE ENTIRE STATE OF ARIZONA.
SO THEY'RE GOING ON LISTENING TOURS THROUGHOUT THE STATE AND WHAT THEY'VE COME UP WITH FOR THE NEW PILLARS FOR THE STATE CURRENTLY IS MAJESTIC BEAUTY, WELCOMING WARMTH, ABUNDANT DIVERSITY, STRONG INTERCONNECTION, TRAILBLAZING, INGENUITY AND VIBRANT CULTURE.
THEY WILL BE UNVEILING THE NEW BRAND AT THE GOVERNOR'S CONFERENCE AND THE ARIZONA GOVERNOR'S CONFERENCE ON TOURISM, OTHERWISE KNOWN AS G COT, WILL BE TAKING PLACE AUGUST 21ST THROUGH THE 23RD AT THE JW MARRIOTT IN SCOTTSDALE.
IF YOU'D LIKE TO REGISTER FOR THAT, YOU JUST GO ON A ZG COT COM.COM OR ORG ONE OR THE OTHER.
AND UH, THEY HAVE EARLY BIRD REGISTRATION UNTIL MAY 16TH.
ANYONE'S WELCOME TO ATTEND IT IS FOR A FEE.
AND UM, WHO WANTS TO GO TO PHOENIX IN AUGUST, THAT'S WHY THEY HAVE IT MIDWEEK DOWN THERE BECAUSE IT'S REALLY CHEAP.
SO WE HAD A REALLY HUGE GET FOR THE WALL STREET JOURNAL, UM, THAT CAME BECAUSE OF OUR HARD WORK AND HOLD HANDHOLDING IF YOU WANT AN IDEA OF JUST HOW MUCH WORK GOES INTO A PIECE LIKE THIS.
UM, DAVID CONTACTED ME, THE JOURNALIST ON A SUNDAY AND SAID, I'VE GOT THIS ASSIGNMENT AND IT'S DUE WITHIN THE NEXT TWO WEEKS.
CAN YOU ARRANGE ALL OF MY VISIT? AND THE ONLY THING HE HAD WAS ONE NIGHT AT THE HILTON AND HE NEEDED TWO NIGHTS AT ENCHANTMENT AND THEN TWO NIGHTS AT ANY OTHER PLACE I COULD FIND HIM BECAUSE HE HAD A DOG.
SO WE GOT HIM ENCHANTMENT, SKY ROCK, AND THEN HE HAD HIS ONE NIGHT AT THE HILTON.
AND UM, I DON'T KNOW IF YOU KNOW THIS YET, BUT SKY ROCK NOW THAT THEY'RE REOPENED UNDER THEIR NEW BRANDING AND THE REMODEL AND EVERYTHING, THEY HAVE A DIFFERENT KIND OF APPROACH.
IT'S MORE OF A, UM, THEY'VE FULLY EMBRACED THE SEDONA WOOWOO ASPECT.
IN FACT, THEIR RESTAURANT IS CALLED BAR WOOWOO AND THEY HAVE A PET PSYCHIC ON HAND AT ALL TIMES.
SO I GOT TO ARRANGE MY FIRST PET PSYCHIC VISIT.
BUT ANYWAY, THAT PIECE CAME OUT ON APRIL 8TH AND THE RESULTS WERE 12.1 MILLION IN CIRCULATION AND IF WE HAD PAID FOR THAT $302,975, SO IT'S WORTH IT.
ALL OF THE, YOU KNOW, 57 EMAILS AND TEXTING AT ALL HOURS, IT MAKES IT WORTH IT.
AND I THINK THAT ALL OF OUR PARTNERS ARE VERY, VERY HAPPY.
I'VE HEARD REALLY GREAT FEEDBACK FROM ALL OF THEM FROM SKY ROCK, FROM UM, AMANTE.
WE WERE ABLE TO ARRANGE A MEAL THERE, ALOTE, IT WAS A VERY WIDE RANGING ARTICLE.
IF YOU HAD A CHANCE TO LOOK AT IT, I'LL GIVE YOU THIS AND I CAN SEND IT TO YOU DIGITALLY AND I CAN SEND YOU A PDF IF YOU WOULD LIKE A PIECE OF THAT.
UM, TAKE A LOOK AT AT THAT PIECE.
APOLLO AND ARTEMIS IS A FRENCH ONLINE PUBLICATION.
THEY CAME ON APRIL 9TH AND, UM, CHERYL'S PROPERTY, THE WHISPERING CREEK B AND B WHERE GENEROUSLY HOSTED THERE, THEIR PIECE SHOULD BE COMING OUT THIS SUMMER AND IT'S PERFECT TIMING WITH FRANCE AND YOU KNOW, THE WHOLE DIRECT FLIGHT AND ALL THAT TRAVEL TRADE.
I WILL BE LEAVING ON SATURDAY FOR IPW.
WE'VE HAD ATTENDANCE FOR SEDONA THROUGH THE TOURISM BUREAU.
I USED TO GO TO THAT WHEN I WORKED AT THE TOURISM BUREAU.
SO I THINK THIS IS MY 15TH IPW THAT I'LL BE GOING TO, AND IT'S THE LEADING INBOUND TRAVEL TRADE SHOW FOR THE UNITED STATES.
WE WILL BE WORKING AND MEETING WITH PEOPLE THAT ALREADY HAVE EXISTING CONTRACTS FOR BUSINESS IN SEDONA, BUT THEN ALSO HOPING TO ENCOURAGE OTHERS TO MAKE SEDONA A STOP ON THEIR, ON THEIR ITINERARIES AND THEIR AGENDAS FOR VISITATION IN, UH, SEDONA AND ARIZONA IN GENERAL.
I WILL BE IN THE ARIZONA OFFICE OF TOURISM BOOTH AND CURRENTLY, UM, MY APPOINTMENT SCHEDULE IS FULL.
I BELIEVE I HAVE 56 APPOINTMENTS OVER THREE DAYS.
SO IT'LL BE A VERY BUSY TRIP, BUT IT'LL BE EXCELLENT AND I'LL BE TAKING ALL MY NOTES AS I'M SITTING THERE SO I CAN SEND 'EM OFF TO JAMES AND THEN WE CAN BOTH DO FOLLOW UP AFTERWARDS.
ANY QUESTIONS FOR ME? SO JAMES WOULD BE DOING ALL THE FOLLOW UP WITH ALL THE IPW AND YOURSELF, LIKE I WAS JUST LOOKING AT FROM EARLIER WHEN WE SAID GROUPS IS A BIG PIECE THAT WE'RE MISSING.
SO IS THAT WHERE FOR NOW? SO THE WAY THAT IT WORKS TYPICALLY, LIKE FOR GO WEST, I DID ALL THE FOLLOW UP WITH ALL OF THOSE APPOINTMENTS, THE 40 SOME APPOINTMENTS WITH THEIR SPECIFIC REQUESTS THAT THEY WANTED AND THEN SENT THE FULL REPORT TO JAMES AFTERWARDS AND THEN MADE AN EMAIL INTRODUCTION.
SO, UM, THE SAME THING WILL TAKE PLACE WITH IPW.
[01:40:01]
WILL PROBABLY KNOW JAMES BECAUSE THEY'LL HAVE WORKED WITH HIM THROUGH, SO WHEN I DO THE FOLLOW UP, I'LL MOST LIKELY JUST BE CCING HIM SO THAT HE'S IN THE LOOP ALREADY AND WHEN THEY REACH OUT, THEY'LL GET AN ANSWER ONE WAY OR ANOTHER BETWEEN THE TWO OF US.YEAH, IT'S LESS THAN 10 MINUTES.
I JUST WANNA SAY FOR THE RECORD,
YEAH, YOU SAID IN YOUR EMAIL I CAN DO THIS TIME.
ALRIGHT, ANY QUESTIONS FOR STAFF? OKAY, JOHN, ANYTHING ELSE? ANYBODY? I DON'T THINK SO.
YOU GUYS GOOD? STAFF'S DONE AN AMAZING JOB.
YOU GUYS, I KNOW YOU GUYS ARE DOING A LOT.
WE, WE ACTUALLY WERE DISCUSSING A WEEK AGO WHETHER WE SHOULD HAVE THIS MEETING BECAUSE A LOT OF PEOPLE ARE OUT SICK AND A LOT OF STUFF GOING ON.
SO AGAIN, THANK YOU FOR STAFF FOR GETTING US ALL PUT TOGETHER FOR THIS MEETING.
AND UM, THEIR NEW BOSS IS COMING ON STAFF IN WHAT, TWO MONTHS NOW? AND SO, AND THEN YOU'LL HAVE YOUR BOSS THAT'S OUT ON LEAVE RIGHT NOW.
SO AGAIN, THANK YOU FOR ALL YOU GUYS HAVE DONE.
ANYBODY, ANYTHING ELSE? OH, I HAVE WHEN DOES THE, WHEN DOES THE SUMMER LAUNCH? THAT WASN'T CLEAR.
PENDING COUNSEL SAYING YES TO THAT CONSENT AGENDA ITEM, WHICH WILL HAPPEN ON THE 14TH.
SO IS THAT JUST THEM SAYING YES, GO AHEAD.
OR DO YOU HAVE TO SHOW THEM ALL OF THE IMAGES AND IT DEPENDS.
IF THEY TAKE THE ITEM OFF CONSENT AND THEY WANT MORE INFORMATION, THEN WE'LL BE PREPARED TO, THEY, THEY'VE ALREADY APPROVED THE ITEM, BUT THERE'S BEEN AN AMENDMENT.
I DON'T KNOW THE WORDS THEY COUNSEL APPROVED THE CAMPAIGN.
UM, AT THE WORK SESSION ON THE, ON MARCH 27TH, THE CONSENT ITEM IS TO AMEND THE CONTRACT FOR SERVICES WITH DVA MARKETING, WHICH IS AN OFFICIAL STEP THAT HAS TO TAKE PLACE.
AND THAT'S WHY WE'RE HOPING IT'LL JUST GO THROUGH ON CONSENT WHERE THEY JUST SAY, WE'VE ALREADY APPROVED THIS AND NOW WE APPROVE THE OFFICIAL AMENDMENT TO THE CONTRACT FOR THAT AMOUNT.
SO HOPEFULLY IT'S JUST A FORMALITY AND THEN IT WOULD BE LIVE 15TH? YES.
ANYBODY, ANYTHING ELSE? I'D SAY WE ADJOURNED.