* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
          [00:00:01]
          YOU GUYS READY? YES. 
          [1. CALL TO ORDER, PLEDGE OF ALLEGIANCE, ROLL CALL]
. 
          OKAY. 
          GOOD AFTERNOON, EVERYBODY. 
          LET'S CALL THE MEETING TO ORDER. 
          AND, UH, PLEASE JOIN ME IN THE PLEDGE OF ALLEGIANCE, FIRST P OF ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA. 
          AND DUE TO REPUBLIC, WHICH STANDS, ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. 
          OKAY, UH, CHRISTY, CAN WE DO THE ROLL CALL, PLEASE? OR KEEGAN, ONE OF YOU GUYS OVER THERE. 
          OKAY. 
          DAVID PRICE HERE. 
          JOHN FITZGIBBONS? HERE. 
          ALICIA HANSON. 
          HERE. 
          ALTHEA JOHNSON. 
          HERE. 
          RICHARD KEPPEL. 
          RANDY PRESENT. 
          BOB PIKE. 
          HERE. 
          FRANCIS REAMER? HERE. 
          DANIELLE? SON. 
          HERE. 
          CRAIG SWANSON. 
          HERE. 
          RENEE TAYLOR HERE. 
          ALL RIGHT, THANKS. 
          OKAY, SO, UM, ANNOUNCEMENTS 
          [2. ANNOUNCEMENTS AND SUMMARY OF CURRENT EVENTS BY BOARD MEMBERS AND STAFF]
AND SUMMARY OF CURRENT EVENTS BY BOARD MEMBERS AND STAFF. 
          THAT'S ITEM NUMBER TWO. 
          HAS ANYBODY GOT ANYTHING THEY'D LIKE TO? NOTHING. 
          NOTHING? OKAY. 
          I DO. 
          OKAY. 
          I JUST WANTED YOU GUYS TO GO FIRST, BUT, OKAY. 
          SO I JUST WANTED TO, UM, CIRCLE BACK ON THE STRATEGIC PLAN. 
          UM, IT WAS JUST POSTED TODAY ACTUALLY THE AGENDA, UM, AND THE STAFF REPORT AND THE PLAN, UH, WE'LL BE GOING TO CITY COUNCIL ON NEXT WEDNESDAY AT A WORK SESSION AT 3:00 PM UM, WE TOOK ALL OF YOUR FEEDBACK AND WE INCORPORATED IT. 
          UM, I'LL SEND YOU WHAT THE STRATEGIC PLAN LOOKS LIKE NOW AND SOME OF THE MAJOR CHANGES THAT WE MADE, BUT WE ALSO MADE LOTS OF MINOR, UM, TWEAKS AS WELL. 
          I APPRECIATE ALL THE INDIVIDUAL FEEDBACK THAT YOU ALL PROVIDED US, UM, IN EMAIL AS WELL. 
          IT WAS REALLY HELPFUL AND, UM, HOPEFULLY YOU LIKED THE END RESULT. 
          SO, UM, WE HAVE, OH, THE, THE OTHER THING THAT I'M DOING  AT CITY COUNCIL IS WE'RE DOING THE, UM, VISITOR STUDY, WHICH IS, UM, THE ESTIMATE ON HOW MANY VISITS NOT VISITORS THAT WE GET PER YEAR. 
          UM, IT'S A LOT HARDER TO, TO CALCULATE INDIVIDUAL VISITORS VERSUS VISITS. 
          UM, BUT THAT NUMBER IS GOING TO COUNCIL, UH, AT THE SAME MEETING ON NEXT WEDNESDAY, THE 14TH AT 3:00 PM SO I'LL MAKE SURE AND SEND THAT AGENDA OUT TO YOU ALL SO YOU CAN READ IT. 
          UH, I THINK HEATHER HAS AN ANNOUNCEMENT. 
          SO I JUST WANTED TO LET YOU ALL KNOW THAT I'VE ACCEPTED A POSITION AS THE CHIEF MARKETING AND COMMUNICATIONS OFFICER FOR EXPLORE BRANSON, MISSOURI. 
          AND I WILL BE RELOCATING THERE AT THE END OF THIS MONTH DOING A, UM, BACK AND FORTH OVER THE COURSE OF THIS SCHOOL YEAR WHILE MY SON FINISHES HIS SENIOR YEAR. 
          SO I WILL BE WRAPPED UP WITH THE CITY OF SEDONA AS OF AUGUST, AUGUST 30TH. 
          SO IF YOU HAVE ANY QUESTIONS, NEED ANYTHING BETTER, REACH OUT. 
          TIME'S TICKING , CONGRATULATIONS. 
          TALK TO ME NOW. 
          YEAH, CONGRATULATIONS TOO. 
          TOO LATE TO CHANGE YOUR MIND, HEATHER , BUT GOT MY APARTMENT RISK LATELY. 
          FINE. 
          . 
          OKAY. 
          HEY, THE, THE, UH, ONLY THING I'VE GOT, UM, THIS AFTERNOON, ALL OF US ON THE TAB RECEIVED A EMAIL BLAST FROM ONE OF OUR COMMUNITY MEMBERS, ACTUALLY FROM A NEIGHBORING TOWN. 
          AND I, ONE, I WAS PLEASED THAT NOBODY RESPONDED TO THAT. 
          UM, IT IS OKAY IF YOU RESPOND. 
          I MEAN, YOU'RE, YOU'RE OBVIOUSLY ALLOWED TO DO THAT. 
          JUST PLEASE DON'T REPLY TO ALL OF US SO THAT WE GENERATE A ONLINE OR VIRTUAL QUORUM AS IT'S CALLED. 
          UM, BUT IT IS ABSOLUTELY, OF COURSE, OKAY FOR YOU TO RESPOND AS, AS MEMBERS OF THE BOARD. 
          JUST REMEMBER THAT WHEN YOU DO RESPOND, NONE OF US, INCLUDING ME, SPEAK FOR THE BOARD. 
          IN FACT, THE ONLY WAY TO SPEAK FOR THE BOARD IS FOR US TO HAVE A VOTE ON A, A PARTICULAR POSITION, AND THEN THAT REPRESENTS A BOARD POSITION ON SOMETHING. 
          BUT OTHER THAN THAT, YOU'RE FREE TO RE REPLY TO THAT. 
          UM, I'M GENERALLY PRETTY, UH, CAREFUL WITH HOW I REPLY TO THOSE. 
          AND I, I DO GENERALLY REPLY WHEN SOMEBODY SENDS ME AN EMAIL, UM, ONE, AND, AND I'M SINCERE WITH THIS, THAT I, I WANT TO THANK THEM FOR THEIR INPUTS AND UH, AND FOR BEING ENGAGED AND THAT, UH, CERTAINLY WILL CONSIDER WHATEVER IT IS THEY PRESENT TO ME AS EITHER THE CHAP CHAIR OR IN ANY OF MY OTHER ROLES AROUND TOWN. 
          SO, UM, ANYWAY, I JUST WANTED 
          [00:05:01]
TO MAKE SURE THAT WE ALL KNEW THAT, BUT NOBODY DID REPLY ALL, SO THAT WAS GREAT. 
          THANK YOU. 
          OKAY, SO LET'S SEE HERE. 
          THE, UH, ITEM NUMBER FOUR, WELL, ITEM 
          [3. CONSENT ITEMS]
NUMBER THREE IS THE CONSENT ITEM, WHICH IS MINUTES FROM WEDNESDAY. 
          AND WE DID NOT HAVE THOSE. 
          SO I'VE ALREADY, UM, SPOKEN WITH ANDREW. 
          AND SO WHAT WE'LL DO IS JUST, OH, HAVE YOU GOT IT UP HERE? YEAH, I GOT IT UP HERE. 
          IF WE DO WANT TO DEAL WITH IT TODAY, AGAIN, WELL, MY APOLOGIES. 
          PART OF ME GETTING USED TO THIS POSITION WAS THAT I FAILED TO ADD THE MINUTES TO THE EMAIL, SO I ACCEPT RESPONSIBILITY FOR THAT. 
          BUT, UM, IF WE DID WANT TO JUST REVIEW THESE QUICKLY, DAVE, I'M HAPPY TO DO THAT OR YEAH, THAT'D BE GREAT. 
          OKAY, LET'S DO THAT. 
          GREAT. 
          CAN YOU JUST WALK THROUGH THOSE REAL QUICK, ANDREW, FOR US? 'CAUSE THAT'S HARD FOR US TO SEE. 
          YEAH, THAT'S FAIR. 
          I TRIED TO ZOOM IN A LITTLE BIT, BUT WE GOT THE, UH, CALL TO ORDER, PLEDGE OF ALLEGIANCE ROLL CALL, UM, BEGAN AT 3:00 PM UH, BOARD MEMBERS PRESENT WERE LISTED THERE, I DUNNO IF YOU WANT ME TO READ THEM WORD FOR WORD. 
          UM, STAFF PRESENT INCLUDED, UM, ANNOUNCEMENTS WHERE WE INTRODUCED THE NEW MARKETING COORDINATOR AND THE EXECUTIVE ASSISTANT TO THE CITY MANAGER. 
          WE THEN APPROVED THE MAY MINUTES. 
          WE THEN HEARD FROM VOLUNTEER SEDONA AS PUBLIC COMMENT. 
          UM, I THEN IN INTRODUCED MYSELF, AND THEN LAUREN AND I WALKED THROUGH THE DRAFT TOURISM STRATEGIC PLAN. 
          GOT A LOT OF GREAT FEEDBACK FROM EVERYBODY. 
          AND THEN WE, UH, ALLUDED TO THE, UM, NEXT MEETING DATES OF AUGUST 7TH TODAY, SEPTEMBER 4TH. 
          OCTOBER 2ND, OKAY. 
          AND ADJOURNED. 
          AND SO JUST TO COMMENT, MAYBE KIND OF A CONCERN ON THE REGULAR BUSINESS ITEM, WHICH WAS THE STRATEGIC PLAN. 
          UM, I DON'T KNOW IF THERE'S NOT A RISK OF SOMEBODY PERCEIVING OR MAYBE A MISCONCEPTION THAT, THAT WE, THE TAB HAD ANYTHING MORE IN DEPTH TO DO WITH IT THAN KIND OF A SOUNDING BOARD, WHICH IS OKAY. 
          I'M NOT, I DON'T WANT THAT TO SOUND LIKE A CRITICISM, BUT I, I DON'T KNOW IF WE SHOULD PUT ON THERE THAT THAT WAS THE, THE EXTENT OF TABS INVOLVEMENT IN IT AND THAT, YOU KNOW, WE'LL SEE, WE'LL SEE WHATEVER YOU GUYS SEND BACK TO US, BUT WE'RE NOT AS A, AS A GROUP GOING TO CONSIDER FURTHER THAT BEFORE, AND I'M NOT SUGGESTING WE SHOULD, BUT BEFORE IT GOES TO COUNCIL. 
          'CAUSE SOMETIMES WHEN I SPEAK, UH, TO INDIVIDUAL COUNCIL MEMBERS, JUST IN PASSING, THEY'LL ASK QUESTIONS ABOUT STUFF LIKE THAT. 
          HEY, YOU KNOW, ARE YOU GUYS DOING THIS? AND I'M LIKE, WELL, I DON'T THINK SO. 
          AND SO I JUST, SOMETHING TO THINK ABOUT. 
          AND I DON'T KNOW IF WE WANT TO, YOU KNOW, CHANGE THAT OR, UH, TO BE HONEST, I DON'T KNOW. 
          AND I'M CERTAINLY OPEN TO INPUT FROM MEMBERS OF THE TAB ABOUT WHETHER OR NOT IT'S EVEN WORTH WORRYING ABOUT. 
          DO YOU WANT IT MORE DETAILED? IS THAT WHAT YOU MEAN? WELL, JUST, JUST SO THAT IT'S CLEAR, AND I DON'T KNOW IF I WANT THIS, BUT THAT IT'S CLEAR THAT THAT IS THE EXTENT OF THE TABS INVOLVEMENT IN THE STRATEGIC PLAN THAT WE DID OUR, YOU KNOW, IT'S KINDA LIKE A WORKING GROUP, UM, KIND OF APPROACH TO IT. 
          UM, I DON'T KNOW, MAYBE, MAYBE I'M, IT SAYS DRAFT, IT SAYS WE REVIEWED THE DRAFT, SO I THINK WE'RE FINE. 
          I MEAN, I THINK WE'RE, SINCE WE HAVE THE WORD DRAFT TOWARDS, I THINK THAT WORKS. 
          I MEAN, 'CAUSE IT'S, THAT'S ALL WE DID. 
          WE REVIEWED IT IN OKAY. 
          OF THE DRAFT AND THEY TOOK OUR INPUT AND TWEAKED IT TO, OKAY. 
          I HEAR JOHN, IT, IT SAYS IT WAS JUST REVIEWED IN A DRAFT THAT DIDN'T SAY ANYTHING WAS OKAY. 
          EXECUTED OR, OKAY. 
          AND THE MINUTES ARE, UM, BRIEF BECAUSE EVERYTHING IS RECORDED. 
          RIGHT. 
          AND IF SOMEONE SHOULD WANT TO WATCH IT, THEY CAN, AND IT'S ALL THERE. 
          OKAY. 
          WORD FOR WORD. 
          OKAY. 
          UM, SOME OF OUR MEETINGS ARE MORE DETAILED, BUT THAT'S BECAUSE THEY AREN'T RECORDED. 
          SO WHEN IN, THERE'S A RECORDING IN PLACE, UM, THAT RIGHT. 
          THAT COVERS US, BUT OH, OKAY. 
          YEAH. 
          OPEN, OPEN TO FEEDBACK IF, BUT I HEAR THAT THE GROUP THINKS IT'S OKAY. 
          OKAY. 
          WELL THEN WITHOUT OBJECTION FROM ANYBODY ON THE TAB, THE MINUTES FROM LAST, UH, MONTH ARE APPROVED. 
          APPROVED TO APPROVE. 
          I'LL SECOND. 
          OKAY. 
          ALL IN FAVOR? AYE. 
          AYE. 
          ALRIGHT. 
          [4. PUBLIC FORUM]
OKAY. 
          LET'S SEE HERE. 
          ITEM NUMBER FOUR, PUBLIC FORUM. 
          AND SO THIS IS THE TIME FOR THE PUBLIC TO COMMENT ON MATTERS NOT LISTED ON THE AGENDA, WHICH MEANS THAT WE UP HERE ON THE TAB CANNOT COMMENT BACK ON, UH, ANYTHING THAT'S NOT ON THE AGENDA TODAY. 
          SO LET ME SEE HERE. 
          I'VE GOT TWO CARDS. 
          UM, I'M NOT REALLY RE I THINK IT SAYS LARS, DO WE HAVE LARS, I'M SORRY, I'M NOT RE MAYBE I'M NOT READING YOUR LAST NAME PROPERLY, BUT, UH, ROIG. 
          ALL RIGHT. 
          YOU, IF YOU'RE READY, YOU CAN COME UP. 
          JUST TELL US WHO YOU ARE, WHERE YOU'RE FROM, AND RIGHT. 
          MY NAME IS LARS MIG. 
          I LIVE IN THE CHAPEL AREA OF SEDONA AND A LIFELONG LIBERTY BY LOCAL, ORIGINALLY FROM JEROME. 
          OKAY, GO AHEAD. 
          YOU GOT, UH, THREE MINUTES. 
          OKAY. 
          SO I'M ACTUALLY HERE. 
          I'M A BOARD MEMBER ON THE VERDE BI CYCLES COALITION AND I'M ALSO THE LEAD ADVOCATE ON THE MOUNTAIN BIKE ACTION COMMITTEE 
          [00:10:01]
FOR THE VERDE BI CYCLES COALITION. 
          AND THE REASON I'M HERE TODAY IS TO KIND OF DISCUSS A LITTLE BIT OF TOPIC ON HOW YOU GUYS TARGET WHO'S COMING TO SEDONA, WHICH HAS FAR REACHING EFFECTS ON WHO VISITS AND I THINK WHO LIVES HERE AS WELL. 
          AND IN 2015 WE HAD A STUDY THAT LOOKED AT THE USERSHIP IN SEDONA. 
          WE HAD 17% OF THE USERSHIP ON THE TRAILS, CYCLISTS, MOUNTAIN BIKING, MAINLY ON THE TRAILS OBVIOUSLY. 
          AND THEN IN THE 2023 STUDY THAT NAU DID, THAT NUMBER WENT FROM 17% DOWN TO 6%. 
          AND THE REASON I BRING THIS UP IN THE TAB IS THAT I WOULD THINK IT WOULD BE A GOOD IDEA FOR THE TAB TO CONSIDER, IS THERE A GOAL THAT WE WANT TO BREAK UP OUR NON-MOTORIZED USERS THAT WE TRY TO ATTRACT? BECAUSE I THINK THAT EVERYBODY THAT COMES HERE, WHETHER THEY'RE A CYCLIST, A HIKER ARTIST, BIRDER FISHERMAN, ANYTHING, THEY'RE ALL HERE ORIGINALLY TO INTERACT WITH THE LANDSCAPE. 
          AND SO I THINK HAVING A GOAL AS THE TAB AS TO WHAT WE WANT TO FOCUS ON, SPLITTING THAT UP BECAUSE WITH THE CURRENT 93%, WE HAVE SOME PRETTY HIGH IMPACT TO CERTAIN AREAS IN REGARDS TO, LIKE BOYTON CANYON DEVIL'S BRIDGE, SOME OF THE ARCHEOLOGICAL SITES THAT ARE IN BOYTON LONG CANYON. 
          WE'VE HAD ACTUAL DAMAGE TO SOME OF THOSE THESE PAST COUPLE YEARS. 
          SO I THINK IT'S A CONSIDERATION TO TRY TO MAKE SEDONA SUSTAINABLE IN THAT MANNER TO LOOK AT HOW WE DO THAT. 
          THESE OTHER EFFECTS THAT HAPPEN TOO ARE SOME OF THE REALLY HEAVY ROADSIDE PARKING THAT WE HAVE, LIKE ON THE DRY CREEK ZONE, HEAVY PEDESTRIAN USAGE ON BACKHOE BEYOND ROAD. 
          AND THOSE ALSO HAVE DEGRADING EFFECTS TO THE EXPERIENCE FOR LOCALS, VISITORS, EVERYBODY. 
          UM, AND I WOULD ALSO ENCOURAGE THE TAB, IF POSSIBLE, TO EXERT PRESSURE TOWARDS YET BY COUNTY, THE US FOREST SERVICE INTERNAL CITY STAFF TO HELP REMEDY THESE, SOME OF THESE AREAS BECAUSE THE END PRODUCT THAT OUR CONSUMERS AND VISITORS AND LOCALS EXPERIENCE GETS DEGRADED. 
          AND WE HAVE USER DISPLACEMENT, WHICH I DUNNO IF YOU GUYS ARE FAMILIAR WHEN I REFERENCED USER DISPLACEMENT, I MEAN THAT SEDONAS NOTION THAT IT'S KIND OF A CIRCUS HERE THAT A LOT OF PEOPLE SAY SCARES AWAY OUR GOOD VISITORS WHEN THEY COME, REGARDLESS OF WHAT WE DO, LIKE GET EXAMPLE WOULD BE, I WAS PART OF THE PNO SECRET SEVEN CAMPAIGN WITH A CHAMBER. 
          YOU CAN SELL A CERTAIN PRODUCT, BUT ONCE THEY COME AND THEY'RE HERE AND THEY EXPERIENCE, IF THEY EXPERIENCE THAT CIRCUIT FEELING, IT'S VERY HARD FOR THEM TO WANT TO COME BACK OR LIKE NOT CONFIRM TO THEIR FRIEND. 
          KNOW THAT PLACE IS KIND OF CRAZY THERE. 
          SO I GUESS IN CLOSING FOR THIS, I THINK IT WOULD BE REALLY GOOD IF THE TAB TRIES TO WORK WITH YET BY COUNTY INTERNAL STAFF, US FOREST SERVICE TO LOOK AT SOME OF THESE TOPICS AND ENSURE THAT WE TRY TO MAKE CHANGE TO BETTER THAT. 
          UM, YEAH, LOTS. 
          IT'S TOO HARD TO FIT IN THREE MINUTES, BUT, UH, THANK YOU. 
          THANKS. 
          ALL RIGHT. 
          AND MARK BROOK AGAIN. 
          HI, I'M MARK BROOK, UH, LIVE IN SEDONA. 
          AND I'M HERE TO KIND OF FOLLOW UP ON WHAT LARS SAID. 
          UH, THE BIGGEST ISSUE WITH RESIDENTS AND A LOT OF VISITORS IS PEAK VISITATION. 
          AND A LOT OF OTHER COMMUNITIES ARE EXPERIENCING THE SAME THING. 
          A LOT OF NATIONAL PARKS ARE EXPERIENCING THE SAME THING. 
          UH, TO MAKE EVERYBODY BE ABLE TO LIVE TOGETHER. 
          WE NEED TO ADDRESS THAT. 
          WE CAN'T JUST PUSH IT ASIDE AND FOCUS ON NON, UH, PEAK PERIODS. 
          UH, THE ROOT CAUSE OF THIS TRAFFIC CONGESTION IS REALLY OVERUSE OF MANY OF THE TRAILS WITHIN SEDONA. 
          AND LARS DID POINT OUT THE FACT THAT THERE'S BEEN SOME WORK DONE ON DRY CREEK AND OTHER AREAS TO TRY TO REDUCE THAT BY ELIMINATING OR REDUCING PARKING SUBSTANTIALLY. 
          I THINK THAT'S A GREAT FIRST STEP. 
          WE'VE SEEN SOME ACTION OUT IN YAVAPAI COUNTY, AND I THINK AS THE BOARD YOU NEED TO RECOGNIZE THAT THAT'S A VERY, VERY IMPORTANT STEP TO TAKE. 
          'CAUSE IT HELPS, UH, PEOPLE HAVE BETTER EXPERIENCE WITHIN OUR COMMUNITY. 
          UH, HAVING TOO MANY PEOPLE ALL AT THE SAME TIME IS NOT GOOD FOR ANYBODY. 
          SO I THINK WE NEED TO CONTINUE TO THINK ABOUT DIFFERENT WAYS TO ADDRESS THAT. 
          AND BEFORE, I'VE TALKED ABOUT USING POTENTIALLY A RESERVATION SYSTEM DURING THE VERY PEAK PERIODS SO THAT PEOPLE THAT REALLY WANT TO COME HERE HAVE AN OPPORTUNITY TO EXPERIENCE THE BEST OF SEDONA AS OPPOSED TO BEING IN A CIRCUS OR DISNEYLAND. 
          WE NEED TO LIMIT THAT. 
          I HAVE EXPERIENCE FROM GOING TO THE WAVE UP IN NORTHERN ARIZONA WHERE THEY HAVE 20 PEOPLE A DAY THAT ARE ALLOWED TO GO IN THERE. 
          YOU GO INTO A LOTTERY, IT LETS YOU IN. 
          I'VE BEEN THERE TWICE. 
          AND THAT'S THE TYPE OF EXPERIENCE THAT I WOULD LIKE TO HAVE. 
          I DON'T WANT TO BE HIKING ALONG TRAILS WITH A WHOLE BUNCH OF PEOPLE PLAYING ON THERE IPHONE SPEAKERS OUT LOUD. 
          IT'S JUST NOT THE TYPE OF EXPERIENCE THAT I WANT TO HAVE. 
          AND I THINK MOST PEOPLE ARE IN THAT CATEGORY. 
          SO WHAT I'D LIKE TO SEE THIS GROUP DO IS TO TRY TO FOCUS ON THE PEAK PERIODS TO TRY TO LIMIT THE NUMBER OF EXCESS PEOPLE THAT WE HAVE HERE. 
          I'M PERFECTLY FINE WITH HAVING, UH, GOOD HEALTHY TOURISM AND 
          [00:15:01]
LODGING, BUT I THINK MOVING TOWARDS ADDITIONAL LODGING WITHIN OUR COMMUNITY IS PROBABLY A MISTAKE GIVEN THE FACT THAT WE HAVE LIMITED, UH, TRANSPORTATION NETWORK IN THIS COMMUNITY. 
          WE NEED TO, WE NEED TO, UH, YOU KNOW, HOST THE NUMBER OF PEOPLE THAT CAN ACTUALLY, UH, MAKE USE AND, UH, AND VISIT OUR COMMUNITY IN A RATIONAL AND REASONABLE WAY. 
          SO THAT'S ALL I WOULD LIKE TO SAY. 
          POTENTIALLY LOOK AT A RESERVATION SYSTEM GOING FORWARD SO THAT OUR TRAILS, PARKING LOTS, WHATEVER DURING PEAK PERIODS ARE PROPERLY MANAGED. 
          THANK YOU VERY MUCH. 
          ALL RIGHT, THANKS MARK. 
          OKAY. 
          ANY OTHER FOLKS FOR THE CALL TO THE PUBLIC HERE? OKAY. 
          ALRIGHT. 
          [5.a. State of Sedona tourism research update]
SO ITEM NUMBER FIVE IS REGULAR BUSINESS AND FIVE A STATE OF SEDONA TOURISM RESEARCH UPDATE. 
          SO WE'LL KICK THAT OVER TO THE STAFF FOLKS. 
          AND ANDREW, I'M GONNA SAY THAT AGAIN. 
          I'LL PROBABLY JUST KEEP DOING THAT, BUT I'M REALLY EXCITED TO SHARE WITH YOU, UH, A DISTILLATION OF THE RESEARCH THAT WE SENT, UM, AS PART OF THE PACKET. 
          I KNOW WE DIDN'T HAVE A CHANCE TO DO THIS LAST MONTH BECAUSE WE WERE SO FOCUSED ON THE TOURISM PLANS. 
          THIS IS KINDA THE FIRST TIME WE'VE DONE THIS, I THINK SINCE MAY. 
          'CAUSE WE SKIPPED THE JUNE MEETING, UM, JUST TO KIND OF REALLY GROUND US IN HOW THIS APPLIES TO THE PLAN. 
          AND WE'LL CONTINUE TO ALWAYS REINFORCE THAT THINGS WE'RE TALKING ABOUT ARE GONNA TIE BACK TO THE NEW TOURISM PLAN. 
          BUT, UH, WE DO BELIEVE THAT ACCESS TO RESEARCH HELPS INFORM OUR, OUR IDEAS AND TO MEASURE RESULTS. 
          WE HEARD THAT FROM YOU LAST MONTH. 
          IT'S SOMETHING THAT WE ALSO BELIEVE, UM, THIS IS A PRIORITY ACTION FOR US TO STRENGTHEN THE ORGANIZATION. 
          IT'S IT'S WITHIN THAT IMPERATIVE OF THE PLAN. 
          AND, UM, WE ARE ALWAYS COMMITTED TO SHARING ANY RESEARCH THAT WE CAN WITH THE TAB AND THE BROADER TOURISM INDUSTRY AND THE PUBLIC. 
          UM, I SAY THAT TO SAY THERE IS SOME RESEARCH THAT WE'RE NOT ABLE TO REPUBLISH THAT WE ARE PAYING FOR. 
          UM, UH, JUST QUICKLY, YOU'VE PROBABLY HEARD US DO THIS BEFORE, JUST THIS IS MY FIRST TIME TO SHARE WITH YOU KIND OF MY, MY 2 CENTS ON THE DATA SOURCES THAT WE ARE PURCHASING. 
          I WAS REALLY EXCITED WITH WHAT THE CITY'S TOURISM RESEARCH PORTFOLIO WAS WHEN I GOT HERE AND WE'LL JUST CONTINUE TO REFINE IT AND USE IT FOR ITS BEST PURPOSE. 
          BUT, UH, YOU'LL SEE REFERENCE TO LODGING PERFORMANCE. 
          UH, THEY, HOTEL MOTEL DATA IS COMING FROM AN ENTITY CALLED SMITH TRAVEL RESEARCH, UM, HOTELS, SELF-REPORT INTO THAT SYSTEM. 
          SO I THINK IT'S SOMETHING LIKE, YOU KNOW, 19 OF THE 40 SOMETHING HOTELS IN SEDONA PLUS ARE REPORTING, BUT IT REPRESENTS 80% OF THE ROOMS. SO ALTHOUGH IT MIGHT BE LESS HOTELS, A LOT OF THE MAJOR HOTELS OR THE MAJOR ROOMS ARE KIND OF WITHIN THAT, BUT IT'S STILL NOT A COMPLETE SCAN OF EVERY HOTEL. 
          IT'S JUST KIND OF THE NOTE THERE. 
          UM, KEY DATA IS OUR SHORT TERM RENTAL DATA INFORMATION. 
          AND THIS IS COMING FROM THE SHORT TERM RENTAL PROVIDERS. 
          WHAT YOU'RE SEEING IS, IS THE, UH, DIRECT DATA LODGING FORECAST IS COMING FROM AN ENTITY CALLED TRAVEL CLICK. 
          WHEN WE TALK ABOUT BOOKING PACING, THAT'S WHAT'S COMING FROM THERE. 
          SO SMITH TRAVEL AND KEY DATA IS ALL LOOKING BACKWARDS IN TIME. 
          THE TRAVEL CLICK IS LOOKING FORWARDS IN TIME, AND THAT'S JUST A DIFFERENT DATA PROVIDER. 
          SO I SAY TO SAY THEY'RE NOT COMPLETELY TIED TO EACH OTHER. 
          UM, BUT THEY DO GIVE US SOME REALLY GOOD INSIGHTS. 
          UM, GEOLOCATION DATA IS WHAT, WHAT YOU'LL SEE TODAY THAT'S COMING FROM A COMPANY CALLED AZE. 
          THIS USES ANONYMIZED CELL PHONE DATA, WHICH IS BASED ON KNOWING THAT, YOU KNOW, PRIMARILY MY CELL PHONE SPENDS NIGHTS AT MY HOUSE AND DAYS AT THE CITY. 
          SO THEY KNOW THAT KIND OF, THAT'S MY WORK COMMUTE. 
          UM, BUT THEN IF MY PHONE ENDS UP, UM, AT ENCHANTMENT, UH, YOU WOULD THEN SEE IT KIND OF POP UP THERE. 
          UM, TSA AIRPORT DATA, WE'RE GETTING THAT FROM TSA, THAT'S PRETTY SELF-EXPLANATORY. 
          TRANSUNION CREDIT CARD SPEND DATA, UM, THAT'S COMING FROM, UM, IT'S NOT AMERICAN EXPRESS, BUT IT IS AN EXTRAPOLATION UP OF OTHER DIFFERENT CREDIT CARD PAYMENTS. 
          AND THEN WE ALSO HAVE SOME US TRAVEL RESEARCH THAT'S DONE IN PARTNERSHIP WITH OTHER, OTHER CONSULTANTS. 
          AND THAT'S MORE ON KIND OF TRAVEL, TRAVEL PREFERENCES. 
          ANY QUESTIONS ON THE DATA SOURCES? YES. 
          YEAH, THE ONE QUESTION I ASK IS, HAVE WE EVER LOOKED TO SEE HOW GOOD THE FORWARD LOOKING DATA IS AFTER THE FACT? YEP. 
          UM, I WOULD SAY WE ACTUALLY DID, CHERYL AND I DID THIS RECENTLY WHERE, UH, WHEN I HAD MY INTERVIEW, UH, I WAS GIVEN SOME OF THE FORWARD-LOOKING DATA AND I STOOD ACTUALLY RIGHT HERE AND I HAD TO PRESENT ON IT. 
          AND SOME OF MY PREDICTIONS WERE WRONG, , UM, OF JUST KIND OF, BECAUSE PART OF THE ISSUE WITH FORWARD-LOOKING DATA IS THAT, UM, AND, AND I'LL BE ABLE TO POINT THIS OUT TODAY FOR YOU, UM, IS THAT IT DID, I WOULDN'T LOOK TOO FORWARD OUT FROM IT. 
          UM, 'CAUSE WHAT YOU'RE LOOKING AT IS BASICALLY FROM AUGUST 7TH, HOW MANY BOOKINGS WERE DONE FOR DECEMBER AT THIS TIME PERIOD. 
          SO IF YOU GET A GOOD, AND, AND YOU, AND YOU'LL SEE THAT IN THE DATA TODAY, IF SOMEONE BOOKS A GROUP, WHICH IS WHAT IT LOOKS LIKE SOMEBODY DID, THAT'S GONNA LOOK LIKE A 560% INCREASE IN, IN OCCUPANCY. 
          AND THAT'S JUST BECAUSE THE FURTHER YOU GET AWAY FROM NOW, THE LESS RELIABLE THE BOOKING IS. 
          SO I, I REALLY LOOK AT BOOKING AS THREE MONTHS, THREE, THREE MONTHS OR LESS WOULD BE, WOULD BE WHAT I FIND A LOT OF REALLY GOOD VALUE FROM. 
          CAN I ADD TOO THAT, UM, WE'RE GONNA BE TESTING 
          [00:20:01]
THIS BECAUSE WE ALL SAW THAT SUMMER WAS GOING TO BE SLOW. 
          AND SO, UM, LET'S SEE. 
          I'LL GET THE SALES AND BED TAX REPORT IN PROBABLY SEVEN DAYS OR SO TO LOOK IF THE, UM, BOOKING PACE WAS ACCURATE WITH WHAT ACTUALLY GOT BOOKED. 
          I MEAN, WE CAN TALK TO THE HOTELIERS AND THEY CAN CONFIRM THAT IT WAS IN FACT SLOW AND THAT THEIR NUMBERS WERE DOWN. 
          BUT, UM, THIS'LL BE KIND OF THAT FIRST TIME THAT WE LOOK TO SEE DID BOOKING PACE MATCH, UM, WHAT ACTUALLY HAPPENED. 
          YEP. 
          AND I'LL SAY AGAIN, WITH SMITH TRAVEL, YOU'RE LOOKING AT 19 HOTEL PROPERTIES FOR TRAVEL CLICK, YOU'RE LOOKING AT NINE AND I DON'T KNOW WHICH NINE, BUT IT'S, IT'S FEWER PROPERTIES THAT YOU'RE LOOKING AT. 
          BUT IT IS 918 ROOMS, I BELIEVE ARE WHAT'S BEING IN THIS, IN THE SAMPLE SIZE FOR THE TRAVEL CLICK. 
          COOL. 
          SO LET'S JUMP IN. 
          THIS IS THE REPORT THAT YOU SAW. 
          UM, THE FIRST PAGE, I WON'T READ IT TO YOU BECAUSE IT'S IN TINY PRINT AND YOU'VE ALREADY KIND OF RECEIVED IT, BUT IT IS SORT OF THE HIGHLIGHTS. 
          AND I'M GONNA TOUCH ON A LOT OF THESE HIGHLIGHTS AS WE KIND OF GO, GO THROUGHOUT THE DAY. 
          UM, LODGING SUMMARY. 
          I WANT TO KIND OF START HERE. 
          THIS IS THE ONE THAT, YOU KNOW, I PERSONALLY LOOK AT THE MOST. 
          UH, THE FIRST THING I WANNA CALL OUT, AND THIS IS JUST, UM, WE DID FIND AN ERROR IN THE SHORT-TERM RENTAL DATA FEE THAT WAS BEING SHOWN HERE. 
          SO WHERE BEFORE YOU SAW LIKE A 25% OCCUPANCY INCREASE YEAR OVER YEAR, UH, THAT'S NOW DOWN AND IT'S CLOSER TO WHAT WE SEE FROM THE HOTELS. 
          SO WE FEEL MUCH MORE CONFIDENT WITH THAT. 
          SO THAT'S JUST KIND OF A GO BACK TO, UM, AT LEAST THE MOST RECENT REPORT THAT I SAW. 
          SO WE WERE ABLE TO WORK WITH OUR DATA PROVIDERS TO KIND OF RECTIFY THAT. 
          SO THAT'S KIND OF MY MAJOR NOTE ON THIS SLIDE FOR YOU IS THAT, UM, YOU KNOW, JUNE OCCUPANCY WAS DOWN 3% YEAR OVER YEAR. 
          UM, BUT HOTEL OCCUPANCY YEAR TO DATE HAS STILL BEEN UP 4.8%. 
          UM, SHORT TERM RENTALS BASICALLY STAYED FLAT IN OCCUPANCY YEAR OVER YEAR. 
          AND THEY'RE TRACING, UH, PACINGS, UH, THEY'RE ACTUALLY PERFORMING SLIGHTLY LOWER THAN, UM, HOTELS FOR OCCUPANCY YEAR OVER YEAR. 
          UM, A DR WE'RE SEEING GOING DOWN ACROSS THE BOARD, UH, WHICH IS SORT OF WHAT WE'VE BEEN EXPECTING TO SOME EXTENT AS WE'VE, YOU KNOW, LOOKED AT TRYING TO, YOU KNOW, STABILIZE, STABILIZE EVERYTHING ELSE. 
          AND AGAIN, THE CALL OUT HERE WOULD BE, YOU KNOW, WHEN YOU LOOK AT REVENUE FOR HOTELS, THAT'S NOT FOR ALL HOTELS IN SEDONA, THAT IS FOR THE HOTELS THAT REPORT. 
          SO THAT'S JUST KIND OF A NOTE, THE NOTE THERE. 
          SO WHEN LAUREN SHOWS YOU THE SALES AND BED TAX, THE BED TAX WILL BE FOR ALL HOTELS AND THAT'S GONNA BE, YOU KNOW, A, A BETTER INDICATION, UM, HOTEL PERFORMANCE. 
          THIS IS JUST THAT SNAPSHOT OF THE MONTH OF JUNE. 
          AND YOU CAN LOOK AT, YOU KNOW, HOTELS SPECIFICALLY. 
          IT IS NICE TO SEE I'VE, I'VE BEEN, I'VE BEEN, I CONTINUE TO SEE THIS DOUBLE CAMEL HUMP IS WHAT I'VE BEEN CALLING IT TO MYSELF IN THE BOTTOM RIGHT, WHICH REALLY IS SOMEONE ON PUBLIC COMMENT MENTIONED THIS. 
          BUT, YOU KNOW, THIS REALLY KIND OF DOES START TO REALLY SHOW YOU WHERE OUR PEAKS AND VALLEYS ARE. 
          UM, NONE OF THIS IS PROBABLY A SURPRISE TO ANYBODY, BUT I CONTINUE TO SEE IT. 
          AND YOU MIGHT SEE IT IN SOME OF THE VISITOR CENTER DATA. 
          WE'RE GONNA LOOK AT IT LATER. 
          UM, SHORT-TERM RENTALS, AGAIN, IT IS ONE INTERESTING PIECE HERE JUST TO KIND OF CALL OUT IS THAT, UM, A DR FOR SHORT-TERM RENTALS IS STILL HIGHER RIGHT NOW THAN HOTELS, BUT THAT WOULD BE PROBABLY MORE OF A COMMENT ON THESE ARE THE DIRECT SOURCE SHORT-TERM RENTALS, BUT NO YEAR OVER YEAR CHANGE IN A DR, WHICH I FOUND INTERESTING. 
          COOL. 
          HERE'S WHAT WE GET TO THE, TO THE BOOKING PACING, BASICALLY SIX MONTH OUTLOOK. 
          SO, UH, YOU'LL SEE ON THE RIGHT THAT 650% NUMBER FOR DECEMBER, 2024. 
          THAT'S A CASE THAT I WAS ALLUDING TO CRAIG, WHERE BASICALLY LIKE WE DID SEE PROBABLY THERE'S A GROUP BOOKING THAT'S GOING FOR SEPTEMBER THAT'S GOT A SUBSTANTIAL ROOM NUMBER, BUT BECAUSE IT'S BEING COMPARED TO LAST YEAR WHERE THAT BIG A GROUP MIGHT NOT HAVE RENTED IN DECEMBER, THOSE 80 ROOMS OR SO, JUST MAKING A BREAK OF NUMBERS HERE THAT WOULD, THAT WOULD CAUSE THAT SWING. 
          YEAH. 
          ONE THING THAT WOULD MAKE REPORTS LIKE THIS MORE VALUABLE FOR ME IS EITHER AT THE BEGINNING OF THE REPORT OR EMBEDDED WITHIN EACH PAGE, POINTING OUT THOSE ANOMALIES, POINTING OUT THOSE THINGS THAT ARE IMPORTANT TO LOOK AT. 
          'CAUSE I, I LOOK AT IT AND FRANKLY, MY EYES KIND OF BLUR YEP. 
          ABOUT WHAT IS IT THAT'S TELLING ME IMPORTANT FACTS HERE. 
          AND IF YOU GUYS COULD DRAW ATTENTION TO THOSE MM-HMM. 
          , UH, WOULD BE REALLY VALUABLE. 
          COOL. 
          I'M WORKING ON GLOSSARY OKAY. 
          SAMPLE SIZE AND I CAN PULL THAT OUT FOR YOU AS WELL. 
          YEAH. 
          SO, AND JUST A COUPLE OF PARAGRAPH BULLET POINTS. 
          HERE'S THE IMPORTANT THINGS THAT'S IN THIS MASS OF DATA THAT WE'RE GIVING YOU. 
          AND THAT'S A GREAT POINT. 
          AND AGAIN, UM, IF IT'S NOT TODAY, PLEASE FOLLOW UP WITH ME. 
          IF THERE'S THINGS YOU WANT TO SEE IN THESE, THERE'S, I'M, I'M LOOKING AT JUST THIS LARGE OPPORTUNITY TO MAKE THESE REPORTS MORE USEFUL FOR EVERYBODY. 
          AND, YOU KNOW, YOUR, YOUR INPUT'S SUPER VALUABLE IN THAT, IN 
          [00:25:01]
THAT PROCESS. 
          GREAT. 
          THIS IS THE AZURE DATA, WHICH REALLY LOOKS AT, UM, ORIGIN MARKETS. 
          SO YOU CAN SEE ON THE LEFT, THESE ARE THE STATES AND THEN DMAS THAT WE'RE SEEING FOLKS COME FROM, THIS AGAIN IS THE ANONYMIZED CELL PHONE DATA. 
          SO, YOU KNOW, AS YOU CAN IMAGINE, A LOT OF THIS GOES INTO HOW WE THINK ABOUT, UM, OUR CAMPAIGN TARGETING AND WHAT'S GONNA GIVE US A GOOD RETURN ON THE INVESTMENT IN INSPIRATIONAL CONSUMER MARKETING. 
          CAN, CAN I ASK AGAIN, THIS IS ALL DOMESTIC. 
          ARE WE, ARE WE TRACKING INTERNATIONALLY SEPARATELY, OR DO WE HAVE THAT DATA? SO THAT'S A REALLY TOUGH ONE, I'LL BE HONEST WITH YOU. 
          BECAUSE OF EUROPEAN PRIVACY LAWS ON CELL PHONES. 
          SO THE WAY THAT WE GET THE GEOLOCATION DATA IS MUCH MORE CONDUCIVE FOR DOMESTIC AUDIENCE. 
          UM, WE DO HAVE SOME INTERNATIONAL WITHIN THE ZERO SYSTEM, BUT THE SAMPLE SIZES ARE BASICALLY NON-EXISTENT. 
          THE ONLY ONES THAT ARE WORTH ANYTHING ARE THE, UH, UH, CANADA AND MEXICO NUMBERS. 
          SO THOSE HAVE SOME VALUE TO THEM. 
          INSTEAD, WE KIND OF WORK WITH A OT AND LOOK AT FLIGHTS IN LIKE, LIKE ORIGIN FLIGHTS IS THE BEST WAY TO GET THAT. 
          BUT THIS TECHNOLOGY IS NOT CONDUCIVE FOR WHAT YOU'RE ASKING, BUT I I THINK THAT DATA IS REALLY IMPORTANT TO US. 
          IT'S PART OF OUR STRATEGIC PLAN IS TO EMPHASIZE INTERNATIONAL TRAVEL FOR A BUNCH OF REASONS. 
          SO AS LONG AS IT'S A HIGH PRIORITY FOR STAFF AND YOU'RE WORKING ON A WAY TO, TO BE ABLE TO BRING THAT TO US, I THINK YEAH, I'VE, I'VE, I'VE LOOKED AT WHAT'S, WHAT'S IN THERE. 
          I DON'T WANNA BRING IT TO YOU, . 
          I'LL BE, I'LL BE PERFECTLY HONEST WITH YOU. 
          UM, I WILL SAY I HAVE BEEN MAKING MY PROGRESS TOWARDS, UH, MEETING ALL THE DIFFERENT HOTELS. 
          UM, AND TO ME THAT'S ONE WAY TO GET YOU A BETTER ANSWER IS REALLY UNDERSTANDING WHAT INTERNATIONAL MARKETS THEY'RE SEEING IN THE HOTELS. 
          I MEAN, THAT'S, THAT'S DATA THAT I BELIEVE IN, RIGHT? IF, IF THE HOTELS ARE TELLING ME THAT, UM, I CAN TELL YOU WHAT AOTS TARGET MARKETS ARE, UM, SOME OF THEM PROBABLY OVERLAP WITH US, SOME OF THEM MIGHT NOT. 
          SO I'M, I'M, I'M DOING MORE OF THAT KIND OF ON THE GROUND OR BOOTS ON THE GROUND CONCEPT RIGHT NOW TO MEET WITH THE HOTELS AND ASK THEM DIRECTLY AS, AS ONE TOUCH POINT. 
          UM, AND THEN MAYBE VALIDATE THAT WITH SOME OF THE, UM, GEOLOCATION DATA THAT WE HAVE. 
          BUT UNFORTUNATELY, INTERNATIONAL VISITATION LOOKED MORE PROMISING LIKE THREE YEARS AGO. 
          BUT THEN CHANGES TO PRIVACY LAWS MADE IT LESS PROMISING, AT LEAST WITH THIS TECHNOLOGY. 
          I'M NOT SAYING IT'S NOT POSSIBLE, BUT TO YOUR POINT, IT'S DEFINITELY A PRIORITY FOR US. 
          ANDREW, HOW DO WE GET KIND OF JUST AN OVERLAY ON THE DATA? AND IT DOESN'T HAVE TO BE ON THE SLIDES, I DON'T THINK, BUT THAT GIVES US A SENSE OF HOW THE BUSINESS COMMUNITY VIEWS ALL OF THIS, THE, THE ANECDOTAL ANALOG DATA OF, YEAH, IT'S GOING GREAT AND WE'RE THRIVING, OR NO, THIS SUCKS AND, AND WE'RE WORRIED ABOUT MAKING PAYROLL. 
          MM-HMM. 
          , I MEAN THAT, THAT TO ME IS REALLY KINDA THE CORE OF ALL THE DATA. 
          IT'S A HUMAN ENDEAVOR OUT HERE AND, AND IT'S THE ECONOMY, BUT THAT ECONOMY IS PEOPLE. 
          AND SO I, WHERE'S THAT RUB AT? BECAUSE THIS IS JUST NUMBERS. 
          TOTALLY. 
          AND, AND, AND IT DOESN'T, I DON'T FEEL THAT, YOU KNOW, I MEAN, I'M A RETIRED GUY, I'M NOT A BUSINESS OWNER. 
          AND, AND WE, THE CITY, UH, I DON'T THINK FEELS IT, YOU KNOW, CITY FOLKS OR GOVERNMENT FOLKS, BUT THE BUSINESSES FEEL IT. 
          SO WHERE'S THAT RUB WITH EITHER THE CHAMBER OR THE LODGING COUNCIL? AND I KNOW WE ALL GO TO THOSE MEETINGS, BUT I THINK SOMEHOW OVERLAYING THAT SENSE OF HOW WE'RE DOING GOOD, BAD, OR OTHERWISE IS IMPORTANT. 
          UH, GREAT FEEDBACK. 
          UM, I THINK, AGAIN, I'M DOING THIS ORGANICALLY WITH MY BUSINESS CONVERSATIONS. 
          I DON'T KNOW EXACTLY HOW I'D PUT THIS INTO THIS REPORT, BUT I CAN CONTINUE TO THINK AND I'LL LEARN MORE AS I KEEP TALKING TO THE BUSINESSES, THE TYPES OF FEEDBACK THAT THEY'RE GIVING ME. 
          BUT I THINK TO LAUREN'S POINT, IT'S LOOKING AT LIKE, WE HAVE THE DATA TO SHOW YOU, BUT THE BUSINESS COMMUNITY CAN TELL US HOW IT FEELS. 
          RIGHT, RIGHT. 
          AND I THINK THAT'S WHAT YOU'RE SAYING, BASICALLY. 
          YEAH, ABSOLUTELY. 
          BECAUSE SOME, SOMEHOW TO TRANSLATE FROM THE DIGITAL TO THE REAL. 
          YEAH. 
          RIGHT. 
          BECAUSE IT'S JUST NUMBERS. 
          AND, AND THAT DOESN'T, I MEAN, IT DOESN'T GIMME A SENSE. 
          NOW THE BUSINESS FOLKS UP HERE, I'M SURE IT PROBABLY DOES BETTER THAN, THAN ME. 
          BUT, BUT I THINK THAT'S AN IMPORTANT THING FOR, FOR ALL OF OUR RESIDENTS AND FOR ALL OF US, YOU KNOW, IN THE TAB AND THE, AND THE CITY OF, OKAY, SO HOW'S IT GOING? YOU KNOW, I, I MEAN WE CAN KINDA GET SOME SENSE OF THAT, BUT NOT A, A DIRECT SENSE FROM, YOU KNOW, THE CHAMBER OR THE BUSINESS OWNERS AND LODGING, ET CETERA. 
          I JUST WANTED TO ASK, ONCE YOU GET THROUGH GOING AND MEETING ALL OF THESE HOTELS, COULD WE REQUEST THAT YOU BRING SOME OF THE ADO ANECDOTAL DATA BACK TO US? SURE. 
          YEAH. 
          IT DOESN'T HAVE TO BE, YOU KNOW, AN IN DEPTH PRESENTATION. 
          MM-HMM. 
          . 
          BUT JUST SOMETHING, 'CAUSE I MEAN, THAT'S REALLY VALUABLE THAT YOU'RE HAVING THAT OPPORTUNITY. 
          WE DON'T HAVE THE OPPORTUNITY TO ENGAGE RETAILERS IN THAT WAY. 
          SO IT'S FEELING A LITTLE BIT, UH, NEBULOUS TO ME. 
          HOW DOES THIS, SO YOU'RE SAYING YOU WANT BUSINESS ANECDOTES FOR HOW THEY'RE DOING, BECAUSE YOU DO HAVE BUSINESS OWNERS ON THIS TAB? YEAH, I DON'T KNOW. 
          I, I THINK 
          [00:30:01]
JUST GETTING A SENSE OF HOW IT'S GOING. 
          AND MAYBE I'M, YOU KNOW, IF I'M OFF BASE, YOU GUYS TELL ME 'CAUSE I'M NOT A BUSINESS OWNER, BUT I MEAN, I CAN READ THE DATA, YOU KNOW, OKAY. 
          THAT LINES UP, THAT TREND'S UP, YOU KNOW, IT LOOKS LIKE NEXT JULY IS GONNA BE BETTER, OR THIS JULY IS BETTER THAN LAST JULY, WHATEVER. 
          BUT SOMETIMES WE GET LOST A LITTLE BIT BECAUSE THE NUMBERS AREN'T ACTUALLY AS, AS DIRECT OR TRUTHFUL AS, YOU KNOW, INFLATION'S IN THERE. 
          AND THERE'S OTHER CONSIDERATIONS IN THERE. 
          THERE'S THE, YOU KNOW, COST OF, OF DOING BUSINESS THAT, THAT WE DON'T KNOW OR FEEL. 
          AND SO MAYBE IT LOOKS LIKE WE'RE DOING BETTER, YOU KNOW, REVPAR'S UP, BUT, MM-HMM. 
          . 
          YEAH. 
          SO IS THE COST OF, YOU KNOW, LABOR AND, AND SUPPLIES AND EVERYTHING ELSE. 
          SO I, MAYBE IT'S JUST A STOPLIGHT CHART. 
          I MEAN, WE USE, YOU KNOW, IN THE MILITARY, WE USE THOSE ALL THE TIME. 
          HEY, IS IT ACTUALLY SAFE TO LAND MARINES IN HARM'S WAY? HOW MUCH RISK, RED, YELLOW, GREEN, YOU KNOW, A BUNCH OF MILITARY GUYS. 
          YEAH, WE'RE KNUCKLE JAGGERS, RIGHT? SO MAKE IT SIMPLE. 
          BUT, UH, I, I DON'T KNOW. 
          YOU KNOW, JUST SOMETHING TO THINK ABOUT ARE, ARE WE ACTUALLY GETTING A SENSE OF HOW IT'S GOING? DOES A, DOES A SALES AND BED TAX REPORT FEEL MORE CONCRETE FOR YOU? BECAUSE I READ THAT AND IT DOES INCLUDE, UM, INFLATION. 
          SO I CAN KIND OF START TO WEIGH THINGS AND I CAN ACTUALLY SEE REAL NUMBERS. 
          WHEREAS WE ALWAYS SAY THESE ARE EXTRAPOLATIONS, YOU KNOW, UM, ACCURATE TO THE NUMBER TO LOOK AT BECAUSE YOU'RE NOT TAKING INTO CONSIDERATION COST OF LABOR, COST OF OPERATING. 
          EXACTLY. 
          THERE'S SO MANY THINGS TO TAKE INTO CONSIDERATION. 
          SO WHEN COUNCIL LOOKS AT THE BED TAX, BED TAX NUMBERS ARE UP, THEY'VE BEEN UP. 
          UM, THAT'S NOT A NUMBER THAT REALLY SHOWS WHAT WE'RE EXPERIENCING. 
          YEAH, I'LL SPEAK AS IT'S, IT'S PAINFUL. 
          IT HAS BEEN PAINFUL FOR SOME TIME, AND IT'S VERY MUCH LIKE WHAT YOU'RE SAYING. 
          WE'RE REALLY STAGNANT ON THE TOP LINE. 
          UM, BUT EROSION OF BOTTOM LINE, PART OF THAT'S SIMPLY BECAUSE WORKERS ARE GETTING PAID A FAIR WAGE. 
          SO THAT'S GOOD. 
          BUT IT DOES AFFECT THE VIABILITY OF A BUSINESS IS, YOU KNOW, SO THE INFLATIONARY PRESSURES ON HOTEL YEARS HAVE BEEN MAINLY WAGES AND INSURANCE WOULD BE THE TWO BIGGEST THINGS THAT IMPACT. 
          SO IT'S NOT A GOOD MOVE. 
          WE'VE TALKED ABOUT ATTENDING LODGING COUNCIL MEETINGS. 
          I THINK THAT'S A GREAT WAY TO GET THAT FEEDBACK, DAVID. 
          I I'M MADE A NOTE MYSELF TO TRY TO GET TO MORE OF THOSE. 
          I THINK THAT'S THE WAY TO REALLY GET WHAT YOU'RE GOING AFTER. 
          WHAT IS, WHAT IS THE MOOD THAT'S WHERE THAT COMES ACROSS. 
          YEAH. 
          AND ALSO, IF I CAN ADD, UH, AS YOU WERE SPEAKING, I'M THINKING THAT, YOU KNOW, IT HAS BEEN VERY, VERY QUIET AND I RENT MY HOUSE, UH, WHEN I TRAVEL, I, WHEN I DO FIELD WORK AND I HAVEN'T BEEN ABLE TO RENT THIS SUMMER. 
          AND SO ON ONE HAND IT'S GOOD BECAUSE THERE'S NO TRAFFIC. 
          ON THE OTHER HAND, IT'S SUPER SLOW WHEN I HAVE TO PAY FOR MY TRAVEL BY MYSELF NOW BY MYSELF NOW. 
          SO THE SORT OF SUBTLETY IN HOW MUCH IS TOO MUCH, HOW MUCH IS NOT ENOUGH, SEEMS IMPORTANT TO FIGURE OUT, BECAUSE IT SEEMS LIKE THIS SUMMER IT'S NOT, NOT ENOUGH, CLEARLY. 
          RIGHT? IT, IT, IT, WHEN I DRIVE AROUND AND IT IS SO QUIET AND THERE'S NO TRAFFIC, AND I ACTUALLY HAVE TO SAY TO MYSELF, WOW, I WONDER WHAT IT'S LIKE TO BE A BUSINESS RIGHT NOW IN SEDONA. 
          I MEAN, I'M GETTING TO, YOU KNOW, SCOOT ACROSS TOWN WITHOUT SLOWING UP AND, YOU KNOW, HAVING TO WAIT AT RED LIGHTS MORE THAN ONCE OR WHATEVER. 
          BUT BOY, WE NEED THAT THERE. 
          THERE'S SOME SORT OF SENSE OF EMPATHY. 
          I THINK THAT THAT, AND I, I KNOW WE ALL HAVE IT, BUT WE, HOW DO WE, HERE'S ANOTHER TERM WE USE IN THE MILITARY IS HAPPINESS FACTOR, RIGHT? MAYBE IT'S A STRESS FACTOR. 
          IN THIS CASE, HOW STRESSED ARE OUR BUSINESSES FEELING? I THINK A WAY GOING TO THE LODGING COUNCIL MEETINGS WILL GET YOU THAT FROM A LODGING PERSPECTIVE, BUT FROM A RETAIL BUSINESS OWNER AND GALLERY PERSPECTIVE, UM, WE DON'T REALLY HAVE, OTHER THAN THE CHAMBER, WE DON'T REALLY HAVE A HUGE, UH, NETWORK YET FOR YOU TO GET THAT INFORMATION. 
          I DON'T KNOW IF IT'S SOMETHING LIKE, UM, YOU KNOW, AN OPEN SURVEY FORUM THAT WE CAN JUST, PEOPLE CAN ANONYMOUSLY SAY, HEY, IT'S BEEN HORRIBLE, YOU KNOW, 'CAUSE JULY SO FAR, YOU KNOW, IT'S, IT'S REALLY, IT'S BEEN AWFUL. 
          AND FOR, TO GET THAT FEEDBACK FROM THE COMMUNITY, I THINK THE CHAMBER IS PROBABLY YOUR BEST BET FOR RIGHT NOW, UH, TO GET THAT INFORMATION FROM MICHELLE AND HER GROUP REGARDING THE RETAIL BUSINESS SIDE OF THINGS IN TOWN. 
          AND MAYBE THE CITY DOESN'T HAVE TO DUPLICATE THOSE EFFORTS IF IT'S SOMETHING THAT CAN BE SHARED. 
          UM, BUT YEAH, TO TAKE IN EVERYBODY'S CONSIDERATION, IT'S NOT JUST THE LODGING, BUT ALSO FOR US, THE WAGES IS HUGE. 
          INSURANCE IS HUGE. 
          OUR RENTS HAVE GONE UP UP TO 8% AT SOME OF OUR STORES. 
          I MEAN, THERE'S A LOT OF FINANCIAL BURDENS AND COMPRESSIONS ON US RIGHT NOW. 
          UM, SO THE NUMBERS NEED TO BE HIGHER THAN WHAT THEY WERE IN THE PAST FOR US TO EVEN, YOU KNOW, BREAK PACE. 
          YEP. 
          I, I, IN MY HEAD IS THIS LITTLE, THE LITTLE CHART THAT YOU GET WHEN YOU GO TO THE DOCTOR'S OFFICE, WHEN YOU'RE WITH YOUR GRANDDAUGHTER, IN MY CASE, AND 
          [00:35:01]
HOW MUCH, HOW MUCH PAIN ARE YOU IN? RIGHT? AND THERE'S THE, THE SMILEY FACE AND THEN IT GOES DOWN THROUGH THE LEVELS. 
          AND I DON'T KNOW HOW MANY LEVELS IT WAS ABOUT, PROBABLY TOO MANY, BUT, BUT ALMOST THAT KIND OF MO THE, THE MOOD IS LIKE RANDY SAID, I THINK IS, IS KIND OF WHAT I'M THINKING OF THE, THE FEDS DO A CONSUMER SENTIMENT REPORT, UH, MONTHLY. 
          I THINK DIFFICULTY IS IF YOU DO A BUSINESS SENTIMENT REPORT, HOW ARE YOU GETTING A BROAD ENOUGH SAMPLE OF THOSE BUSINESSES TO MAKE SURE THAT A FEW RESPONDERS AREN'T SKEWING THE RESULT EITHER POSITIVE OR NEGATIVE. 
          YOU GOTTA UNDERSTAND WHAT'S YOUR MINIMUM NUMBER OF RESPONSES IN CERTAIN AREAS OF BUSINESS IN ORDER FOR IT TO BE VALID. 
          BUT IT MIGHT BE AN INTERESTING THING TO TRY A BUSINESS SENTIMENT REPORT REALLY SIMPLE, REALLY STRAIGHTFORWARD, WHERE IT TAKES A BUSINESS 30 SECONDS TO FILL IT OUT AND SEND IT BACK. 
          AND ANDREW, IN YOUR ORGANIC RESEARCH, ARE YOU FOCUSING JUST ON HOTELS OR HOTELS AND BUSINESS? UM, I'VE GOT MY STRONGEST LEADS WITH HOTELS, BUT I'M NOT LIMITING MY OUTREACH TO THEM. 
          DOES THAT, I MEAN, THAT WOULD BE ANOTHER AREA AS YOU, AS YOU GET TO THAT POINT WHERE YOU FEEL, OKAY, I'VE GOT A GOOD SENSE OF IT. 
          YOU COULD COME BACK TO THE TAB WITH THE RE WITH THE RE I I THINK IT'S VERY HARD TO DO ON A REGULAR ORGANIC BASIS. 
          YEAH. 
          RIGHT. 
          WE'VE GOTTA MAKE THE EFFORT. 
          BUT I THINK WHAT YOU'RE DOING IS LIKE ABSOLUTELY IDEAL. 
          THERE'S NO BETTER WAY TO FIND OUT THAN SITTING AND TALKING. 
          IF YOU CAN SOMEHOW BRING THAT AND COMPILE IT, EVEN IF IT'S A NARRATIVE REPORT. 
          YEP. 
          THAT WOULD BE SUPER COOL. 
          YEAH. 
          YEAH. 
          JUST TO CLARIFY, THAT'S WHAT I WAS JUST YOUR INTERPRETATIONS OF THE FEEDBACK, THAT'S WHAT I FIGURED THAT YOU'RE GETTING. 
          YEAH. 
          AND I THINK THAT'S A GOOD IDEA AND I THINK I'LL, I'LL CONTINUE TO THINK ABOUT IT. 
          ONE THING THAT LIKE WHEN OUR, WHEN OUR MARKETING PLAN IS READY AND KIND OF THAT'S, YOU KNOW, READY TO KIND OF MOVE FORWARD WITH, I WANT TO REENGAGE WITH THE HOTELS AND SEE WHERE THE OVERLAP IS. 
          SO I'LL THINK ABOUT WHETHER OR NOT I GIVE YOU THAT BEFORE OR AFTER. 
          'CAUSE I'M GONNA DO ANOTHER ENGAGEMENT. 
          BUT NOTED, AND I, I AGREE. 
          SO COOL. 
          HERE'S OUR VISITOR SPENDING NUMBERS AND SEE THAT, UH, JUNE WAS DOWN YEAR OVER YEAR. 
          UM, I DO THINK WE'RE ALL INTERESTED IN SEEING WHAT KIND OF THE JULY REPORTS THAT WE HAVE ARE GONNA SHOW. 
          AND THEN TO LAUREN'S POINT TO REALLY VALIDATE HOW THESE REPORTS COMPARE TO, UM, THE CITY'S NUMBERS ON BED AND SALES TAX. 
          UM, ONE THING I WILL NOTE HERE TOO, AND THIS ONE THAT I'M GONNA BE INVESTIGATING A LITTLE BIT IS THAT, YOU KNOW, THIS IS DAY AND OVERNIGHT COMBINED. 
          AND I'D BE INTERESTED TO SEE IF WE COULD BREAK THAT OUT A LITTLE BIT. 
          UM, 'CAUSE I THINK THAT WOULD BE, TO ME, THAT'S WHAT I WOULD KIND OF WANNA SEE HERE. 
          BECAUSE 15.8% ON LODGING, THAT'S BECAUSE IT'S BEING COMBINED WITH THE DAY, DAY DAY VISITOR SPEND WHO'S NOT SPENDING ANY ON LODGING. 
          SO THAT'S KIND OF MY COMMENT THERE. 
          UM, THIS IS TSA, THIS IS FOCUSED ON, UM, VISITOR VOLUME AT PHOENIX AND FLAGSTAFF. 
          SO THIS IS NOT NATIONAL NUMBERS. 
          THIS DOES LOOK AT THE TWO ARIZONA AIRPORTS THAT WOULD BE FEEDING US. 
          AND WE ARE SEEING AN INCREASE IN FLIGHTS. 
          AND I THINK THE NOTE HERE IS THAT THESE PERCENTAGES ARE HIGHER THAN WE'RE SEEING FOR SEDONA, BUT THAT'S BECAUSE WE'RE NOT LOCATED IN THESE TWO AIRPORTS,  BASICALLY. 
          SO IT DOES MAYBE BRING SOME OTHER PHILOSOPHICAL QUESTIONS UP, BUT, UM, IT IS NICE TO SEE THAT PEOPLE ARE FLYING MORE THIS SUMMER WOULD BE THE TAKEAWAY. 
          AND HERE'S THE US TRAVEL TRENDS. 
          THIS IS A LOT LIKE WHAT YOU JUST MENTIONED, CRAIG. 
          THESE ARE MORE OF THOSE NATIONAL STUDIES THAT ARE STATISTICALLY RELEVANT BY US TRAVEL, BUT AREN'T NECESSARILY DIRECTLY TIED TO SEDONA. 
          BUT IT IS INTERESTING THAT, YOU KNOW, YOU CAN SORT OF SEE WHO'S TRAVELING FROM A, UM, INCOME DEMOGRAPHIC STANDPOINT AND THEN, UM, HOW PRICES ARE COMPARING. 
          WE GET SOME SORT OF, AND, AND THIS IS JUST BECAUSE, UM, I KNOW HEATHER'S TOLD US A COUPLE OF TIMES ABOUT THE FACT THAT WE GOT NONSTOP FLIGHTS FROM PARIS TO PHOENIX NOW AND IN THE VISITOR CENTER, JUST ANECDOTALLY WE'VE SEEN A, A BUMP UP OF THEM, YOU KNOW, HERE IN THE PHOENIX AND NOW IN SEDONA AREA TO ESCAPE THE OLYMPICS. 
          UM, BUT IT, IT'S BEEN A NOTICEABLE, UH, AMOUNT OF FRENCH PEOPLE THAT FLEW ON A NONSTOP FLIGHT TO PHOENIX. 
          I'M JUST CURIOUS IF YOU KNOW THOSE NUMBERS THAT YOU GUYS PICK OUT TO SEE WHETHER OR NOT WE'RE ACTUALLY SEEING THE BENEFIT THAT MAYBE WE EXPECTED TO SEE FROM A, A BUMP IN INTERNATIONAL TRAVEL. 
          I'M INCREDIBLY EXCITED TO GO TO THE ARIZONA GOVERNOR CONFERENCE THIS MONTH. 
          UH, SO GO SO THAT'LL BE MY FIRST TIME MEETING ALL THE A O OT PEOPLE IN PERSON. 
          BUT THESE ARE THE KIND OF QUESTIONS TODAY THAT I'M GONNA DEFINITELY BE ASKING 'EM. 
          AND I WILL SAY MY FRIENDS FROM FRANCE WERE JUST HERE AND I HOSTED THEM YESTERDAY, SO I CAN PERSONALLY ATTEST TO THAT AS WELL. 
          . 
          UM, AND THEN YOU'VE GOT A DOMESTIC TRAVEL FORECAST, BUT I'LL LET YOU GUYS GO THROUGH THIS. 
          AWESOME. 
          SO NEXT 
          [5.b. Group discussion on Sedona’s community values]
AGENDA ITEM, UM, COMMUNITY VALUES DISCUSSION. 
          SO AGAIN, KIND OF WHY IS THIS AN AGENDA ITEM? RESIDENTIAL QUALITY OF LIFE IS A KEY FOCUS OF THE NEW TOURISM PLAN. 
          UM, WE CONTINUE TO ASK OURSELVES, YOU KNOW, HOW 
          [00:40:01]
ARE WE CONTRIBUTING TO QUALITY OF LIFE FOR RESIDENTS? HOW ARE WE BENEFITING IT? UM, TODAY WE REALLY WANT TO HEAR FROM YOU AS SEDONA RESIDENTS, HOW YOU DEFINE QUALITY OF LIFE AND WHAT GIVES YOU PRIDE OF PLACE. 
          AND THIS INPUT WILL HELP US BETTER UNDERSTAND HOW TOURISM INDUSTRY ENHANCES QUALITY OF LIFE. 
          IF WE'RE SAYING WE CARE ABOUT QUALITY OF LIFE, I REALLY WANNA KNOW WHAT THAT MEANS TO SEDONA. 
          UM, SO SOME OF THIS IS A TRUE EXERCISE FOR ME TO HEAR FROM YOU. 
          UM, BUT ALSO JUST SO WE CAN KIND OF NOTE IT, GIVEN THAT YOU'RE SUCH A STRONG REPRESENTATION OF THE COMMUNITY, UM, THIS IS TIED TO THE COMMUNICATIONS PLAN THAT IS CENTRAL TO ENHANCING ENGAGEMENT WITH TOURISM, WHICH IS ONE OF THE INITIATIVES WE HAVE WITHIN THE PLAN. 
          UH, OUR TEAM IS WORKING WITH CITY FINANCE TO VALIDATE THE NUMBERS THAT WE GOT FROM THE DEAN RUN ASSOCIATES REPORT THAT I THINK I ALLUDED TO LAST MONTH, THAT TALKS ABOUT VISITOR TAX CONTRIBUTIONS. 
          UM, ONCE THOSE ARE VALIDATED BY THE CITY OR NOT, WE'LL FIGURE OUT HOW TO FIX THEM IF THEY AREN'T. 
          BUT, UM, THAT'LL BE KIND OF A FOUNDATION ON UNDERSTANDING IN 2022 VISITOR TAX CONTRIBUTIONS, UM, TO, TO THE CITY. 
          AND THEN OUR GOAL IS NOT JUST TO TALK ABOUT NUMBERS, BUT TO REALLY START TO TALK ABOUT THE, YOU KNOW, THE QUANTITATIVE IS WHAT WE CAN SHOW YOU THROUGH TAX RESULTS, BUT THE QUALITATIVE IS WHAT DOES THAT MEAN TO US? YOU KNOW, HOW, HOW ARE, HOW IS THIS TAX BASE CONTRIBUTING TO OUR QUALITY OF LIFE AND SUPPORTING OUR PRIDE OF PLACE AND MAKING SEDONA A BETTER PLACE? SO, UM, WE KNOW THAT THIS IS NOT THE FIRST TIME I THINK YOU'VE HAD THIS CONVERSATION. 
          I HOPE IT'S NOT THE LAST EITHER. 
           I THINK IT'S REALLY IMPORTANT THAT WE MAINTAIN KIND OF OPEN LINES OF COMMUNICATION. 
          THIS HELPS ME UNDERSTAND LIKE WHAT ARE WE WORKING BACKWARDS FROM AS WELL? AND I THINK, YOU KNOW, SOMETIMES THAT THAT CAN SHIFT AS A COMMUNITY. 
          I DON'T THINK IT'LL SHIFT OVERNIGHT, BUT, UM, THINGS THAT I SAW IN SOME RESEARCH, JUST KIND OF CONVERSATIONS I'VE ALREADY HAD IS THAT SCENIC BEAUTY IS SOMETHING THAT GIVES US PRIDE OF PLACE AND KIND OF PROTECTION OF THAT IS A COMMUNITY VALUE. 
          UM, THE TRANSFORMATIONAL OUTCOMES, THE ENDURING IMPACT THAT SEDONA CAN HAVE ON YOU AS A HUMAN. 
          YOU KNOW, THOSE ARE THINGS THAT WE TAKE PRIDE OF PLACE IN, AT LEAST FROM WHAT I'VE BASICALLY SEEN. 
          AND THEN, YOU KNOW, ACCESS TO QUALITY EXPERIENCES. 
          WE HAVE THEM A BUT THEY'RE EASILY ACCESSIBLE AND THOSE THINGS WE HAVE VALUE FOR. 
          SO THAT'S JUST SOME INITIAL FOOD FOR THOUGHT. 
          UM, I'M GONNA COME OVER HERE AND THEN ASK YOU, UM, TWO QUESTIONS. 
          ONE IS, WHAT DO YOU VALUE ABOUT BEING A RESIDENT OF SEDONA? AND WHAT ASPECTS OF SEDONA GIVE YOU PRIDE OF PLACE? SO FLOOR'S OPEN IF ANYBODY WANTS TO SHARE. 
          I'LL, I'LL START WITH THE PRIDE OF PLACE AND THE TWO THINGS THAT COME TO MY MIND ARE HOW CLEAN SEDONA IS AND HOW GRAFFITI FREE IT IS. 
          UH, IT'S UNIQUE AND A LOT OF PLACES I TRAVEL AROUND THE WORLD A FAIR AMOUNT, AND THERE AIN'T NO PLACE CLEANER THAN THIS. 
          AND THERE AIN'T NO PLACE WHERE THERE'S LESS GRAFFITI THAN THERE IS HERE. 
          AND THAT MAKES ME FEEL REALLY GOOD ABOUT SEDONA. 
          THANKS. 
          I I HESITATE TO SPEAK AS A RESIDENT 'CAUSE I DON'T LIVE IN THE CITY, SO, OKAY. 
          UM, VALUE OF BEING A CITIZEN OF SEDONA. 
          I THINK SOME OF THE THINGS I, AND SOME OF IT I GUESS IS PRIDE AND PLACE TOO. 
          THE FACT THAT WE'RE NOT A BIG CITY. 
          I MEAN, I LOVE THE FACT THAT SEDONA IS A MANAGEABLE PLACE TO BE. 
          AND YES, WE COMPLAIN ABOUT OUR TRAFFIC, BUT I CAN MAKE IT FROM THE BOTTOM OF RED ROCK LOOP TO UPTOWN IN 15 MINUTES. 
          TO ME, THAT'S, THAT'S NOT BAD. 
          I'VE LIVED IN CITIES, THIS IS, IT'S WONDERFUL. 
          UM, OUR CULTURAL OFFERINGS ARE AMAZING. 
          WE HAVE WORLD RENOWNED ARTISTS, WE HAVE GALLERIES. 
          WE JUST HAVE, WE HAVE TOP-NOTCH ACCESS TO A LOT OF EVENTS THAT A LOT OF OTHER SMALLER COMMUNITIES DON'T HAVE. 
          UM, WE HAVE AMAZING RESTAURANTS. 
          WE'VE GOT A GOOD VARIETY OF SHOPS SO THAT YOU DON'T HAVE TO GO TO FLAGSTAFF OR PHOENIX TO GO DO YOUR SHOPPING. 
          UM, THERE'S STILL A LOT OF QUIET PLACES TO EXPLORE. 
          IT'S ABSOLUTELY WONDERFUL TO HAVE ACCESS TO THAT SO THAT ALL OF US CAN GET OUT THERE AND FIND THOSE QUIET PLACES AND HAVE THOSE MOMENTS TO COMMUNE WITH NATURE WITHOUT A LOT OF PEOPLE AROUND. 
          THERE'S STILL A LOT OF OPEN SPACE. 
          UM, AND IT'S JUST RIGHT IN OUR BACKYARD. 
          BUT I THINK JUST THE BEAUTY, THE CULTURE AND THE ARTS AND OUR ACCESS TO REALLY HIGH-END AMENITIES IS VERY SPECIAL. 
          HMM. 
          I ALSO HAVE FOUND, UM, I'VE LIVED IN A LOT OF PLACES AND I MOVED FROM FLAGSTAFF. 
          I ALSO FOUND THERE'S A, A REALLY STRONG SENSE OF COMMUNITY HERE. 
          THERE ARE SO MANY 
          [00:45:01]
WAYS TO ENGAGE. 
          THERE ARE CIVIC GROUPS, THERE'S POLITICAL GROUPS, THERE ARE ENVIRONMENTAL GROUPS. 
          UM, AND SO IT'S NOT ONLY SMALL, BUT IT'S E YOU, YOU GO PLACES AT THE, AND IT'S EASY TO START TO RECOGNIZE PEOPLE, WHICH I THINK IS A, IS REALLY. 
          SO THERE'S A SORT OF WARMNESS AMONG RESIDENTS, AT LEAST ENOUGH GROUPINGS OF RESIDENTS. 
          YEAH, DEFINITELY A SENSE OF COMMUNITY. 
          I MEAN, FOR ME, I REALLY VALUE THE FAMILIES THAT ARE HERE IN TOWN AND THE SMALL CHILDREN. 
          I HAVE A 4-YEAR-OLD DAUGHTER, SO I HAVE DIFFERENT PERSPECTIVE THAN SOMEONE WHO'S MOVED HERE, UM, YOU KNOW, LATER IN LIFE. 
          SO I'M GRATEFUL THAT THERE ARE FAMILIES. 
          I'M GRATEFUL THAT THERE ARE PARKS. 
          I'M GRATEFUL THAT THERE REALLY IS A FAMILY COMMUNITY, AND I JUST HOPE THAT WE CONTINUE TO FOSTER THAT. 
          I I THINK A LOT OF IT'S ALREADY BEEN COVERED, BUT LIKE, DEFINITELY THE CLEANLINESS OF THIS AREA. 
          I MEAN, I, I'VE, I TRAVEL ALL THE TIME. 
          EVERY WEEK I'M SOMEWHERE AND THE CLEANLINESS OF THIS COMMUNITY IS, IS AMAZING. 
          AND IT'S, AND IT'S A SENSE OF PRIDE. 
          AND I THINK THE PRIDE THAT THIS COMMUNITY HAS, WHETHER IT'S A BUSINESS AND OR A RESIDENT, I THINK IT'S BOTH WAYS. 
          THEY ALL HAVE THE SAME TYPE OF PRIDE THAT, THAT THIS COMMUNITY THAT YOU DON'T SEE IN OTHER PLACES. 
          AND I THINK THAT'S THE BIGGEST THING, THAT WHEN YOU START LOOKING AT WHAT OTHER, WHEN PEOPLE COME INTO US, I MEAN, EVERY TIME I TALK TO A RELATIVE THAT SAYS, OH YEAH, I SAY I WAS OUT IN SEDONA, OUT IN SEDONA, AND THEY'RE LIKE, WOW, THAT PLACE IS JUST AMAZING. 
          AND SO I THINK IT'S ALL THAT TIES TOGETHER. 
          IT'S THE CULTURAL OFFERINGS WE HAVE. 
          IT'S ALL THE RESTAURANTS. 
          WE HAD THE DIFFERENT VARIETY OF RESTAURANTS AND ALL THAT STUFF. 
          IT'S, I THINK THAT'S WHERE THAT PRIDE, THE PRIDE OF THE PIECE, YOU KNOW, THE FACT THAT WE HAVE LITERALLY 400 PLUS MILES OF TRAILS. 
          UM, AND MOST OF 'EM HAVE TOTALLY UNIQUE, UH, FEELINGS TO 'EM AND VIEWS. 
          UM, YOU GO, BROKEN ARROW IS TOTALLY DIFFERENT THAN OUT BY DRAG CREEK, WHICH IS TOTALLY DIFFERENT THAN CATHEDRAL ROCK. 
          UM, SO THE VARIETY OF, OF JUST THE MAJESTY OF, OF THE ROCKS AND THE MOUNTAINS AND SO FORTH. 
          UM, AND I'LL ECHO THINGS LIKE RESTAURANTS, GALLERIES, UM, YOU KNOW, NONPROFITS, UM, YOU KNOW, CAMERA CLUB, ASTRONOMY CLUB, YOU KNOW, THERE'S, THERE'S, YOU KNOW, ALMOST WHATEVER YOUR INTEREST IS, YOU CAN FIND A GROUP, UH, THAT SHARES YOUR INTEREST AND, AND MAKE NEW FRIENDS. 
          AND, UM, AND NOT JUST FRIENDS IN YOUR NEIGHBORHOOD, BUT FRIENDS THROUGHOUT THE TOWN. 
          COOL. 
          THANKS. 
          I WAS GONNA SAY, IT'S NOT, UM, FOR ME SO MUCH A, UH, SENSE OF PRIDE, BUT HOW FORTUNATE, I MEAN, EVERY TIME I COME OFF A BRISTLE CONE AND TURN LEFT AND HEAD TOWARDS TOWN, I'M LIKE, I CANNOT BELIEVE I GET TO LIVE IN THIS PLACE. 
          AND I'VE ACTUALLY HAD PEOPLE IN THE VISITOR CENTER, 'CAUSE I GET THE VOLUNTEER IN THERE, WHICH IS A WONDERFUL OPPORTUNITY. 
          ACTUALLY SAY TO ME, DO YOU KNOW HOW LUCKY PEOPLE FROM OVERSEAS, PEOPLE FROM OTHER WONDERFUL PLACES IN THE WORLD, DO YOU KNOW HOW LUCKY YOU ARE TO GET TO LIVE IN SEDONA? WELL, YEAH, ACTUALLY I DO . 
          UM, AND WHAT A PRIVILEGE IT IS FOR US TO ALL TO BE ABLE TO WELCOME THEM HERE AND MEET ALL. 
          UH, I LOVED HOW RANDY PUT IT, I THINK LAST MONTH WITH THEY COME HERE AND THEY ENRICH US. 
          MM-HMM. 
          , I MEAN, ALL THESE WONDERFUL PEOPLE WE MEET. 
          WE LIVE WHERE EVERYBODY WANTS TO GO. 
          I MEAN, YOU KNOW, WE USED TO ALL BE TOURISTS. 
          I MEAN, I CERTAINLY WAS FROM DOWN THERE IN SCOTTSDALE AND, AND, BUT WE NOW GET TO LIVE WHERE EVERYBODY WANTS TO VISIT. 
          SO MAYBE THAT'S PRIDE THAT WE GET TO LIVE SOMEWHERE WHERE PEOPLE WANT TO BE AND WHERE THEY WANT TO COME. 
          I DID HAVE AN OBSERVATION THAT I AM, WHEN I DRIVE AROUND, SOMETHING I'M VERY PROUD OF IS THE DOMINANCE OF LOCAL BUSINESSES. 
          YOU SEE VERY, VERY FEW NATIONAL BIG BRANDS, RIGHT? AND TO ME, LIKE WHEN I DRIVE AROUND, I WANNA STOP EVERYWHERE. 
          LIKE EVERY PLACE LOOKS INTRIGUING TO ME. 
          AND THAT'S VERY UNIQUE, UM, IN, IN ALMOST ANY COMMUNITY. 
          I THINK THE SUPPORT OF THE COMMUNITY AS WELL. 
          EVERYBODY'S VERY INTERCONNECTED. 
          WE ALL SUPPORT EACH OTHER, EVEN IF WE'RE WORKING IN THE SAME BUSINESS. 
          HOTEL SUPPORT OTHER HOTELS, RESTAURANTS, SUPPORT OTHER RESTAURANTS. 
          YOU SEE IT, YOU KNOW, FRIENDS ON FACEBOOK ALL THE TIME TALKING ABOUT HOW WONDERFUL THEIR ACCOMPLISHMENTS ARE AND HOW PROUD THEY ARE OF, OF BEING FRIENDS WITH EACH OTHER. 
          GREAT. 
          WELL, WE TOOK FEEDBACK IN REAL TIME. 
          UM, BUT I REALLY APPRECIATE THE INPUT. 
          IT, AGAIN, IT REALLY JUST HELPS, YOU KNOW, ME PERSONALLY, BUT I THINK JUST, YOU KNOW, US IN THE TOURISM PROGRAM, JUST START TO LOOK AT LIKE, WHAT ARE WE WORKING BACKWARDS FROM AS A, AS WE START TO TALK ABOUT, YOU KNOW, OKAY, QUALITY OF LIFE, BUT WHAT DOES THAT MEAN, RIGHT? AND IT'S DEFINITELY THINGS LIKE THIS, YOU KNOW, SMALL TOWN CHARACTER WITH A REALLY ENGAGED, A COMMUNITY THAT HAS A LOT OF ACCESS TO INTERACTIONS WITH PEOPLE. 
          UM, 
          [00:50:01]
YOU KNOW, I DEFINITELY WOULD CONCUR, AND I THINK I KNEW THIS COMING INTO THE JOB THAT THE, UM, PER CAPITA OUR ACCESS TO INDEPENDENTLY OWNED OR NON-CHAIN, RIGHT? LIKE RESTAURANTS, LIKE THAT'S AMAZING THAT WE HAVE THIS MANY HERE. 
          AND THAT'S, TO ME, THAT'S A BIG KIND OF BYPRODUCT OF, OF THE SUCCESS OF OUR TOURISM INDUSTRY. 
          UM, BUT DEFINITELY ALSO SUPER HELPFUL TO HEAR ABOUT WHAT GIVES YOU PRIDE OF PLACE THAT REALLY, YOU KNOW, IF THAT GOES AWAY, THAT THAT MEANS A LOT, RIGHT? SO HOW DO WE ALWAYS CONTINUE TO REINFORCE, CONTINUE TO CONTINUED PRIDE IN THIS PLACE? SO ANY FINAL COMMENTS FROM FOLKS BEFORE? YEAH, I THINK, UM, WE, WE ALL TALKED ABOUT THE POSITIVE ASPECTS, BUT I THINK, UH, MOST RESIDENTS WILL B***H ABOUT TRAFFIC CONGESTION, SPRING FALL, PARKING, HOW THE LEAD TIME TO GET A HOTEL RESERVATION. 
          SO THE QUALITY OF OF LIFE MEASURE BY RESIDENTS TRULY DOES DEPEND ON HOW MUCH TOURISM WE HAVE GOING ON AT ANY ONE POINT IN TIME. 
          AND SO, UM, I THINK, YOU KNOW, YOU, YOU GOTTA KEEP TRACK OF THE THE DOWNSIDE TOO, BECAUSE I THINK THAT'S HOW MOST PEOPLE SEE IT. 
          WHEN IT TAKES 45 MINUTES TO GET ACROSS TOWN, THAT'S A PROBLEM. 
          AND THEN ALL THE GOOD THINGS KIND OF, YOU KNOW, GET IGNORED. 
          . 
          I THINK A CHALLENGE FOR QUALITY OF LIFE MEASURES FROM THE WHOLE COMMUNITY IS THAT SOME PLACES, SOME PEOPLE ARE NOT CAPABLE OF FINDING THE QUIET PLACES EVEN THOUGH THEY EXIST, EVEN WHEN IT'S BUSY. 
          MM-HMM. 
          , YOU CAN GO ON A HIKE IN THE MIDDLE OF TOUR SEASON AND NOT SEE ANYBODY. 
          IT JUST DEPENDS. 
          IT DEPENDS WHERE YOU'RE GOING, WHERE YOU'RE ACCESSING, WHERE YOU'RE DOWN AT THE CREEK. 
          YOU CAN FIND A QUIET SPACE WHERE THERE AREN'T OTHER PEOPLE. 
          UM, BUT YEAH, SO I DON'T KNOW HOW, BUT TO ENCOURAGE THE COMMUNITY TO REALLY UNDERSTAND THAT VALUE AND UNDERSTAND THAT THEY HAVE THE, THAT OPPORTUNITY, UM, WITHOUT B******G ABOUT THE TRAFFIC, YOU KNOW, WITHOUT CHALLENGING, UM, THAT YOU'RE DOING A JOB OR WE'RE DOING A GOOD JOB. 
          MM-HMM. 
           WE HAVE THE RIGHT VALUES AT, AT FOREFRONT BECAUSE THEY'RE JUST NOT ABLE TO SEE THAT IT'S MORE. 
          YEP. 
          AND I THINK, YOU KNOW, THERE MIGHT, BASED ON WHAT BOB SAYS, I I THINK SOMETIMES WE DO NEED TO LOOK AT THE, UM, THE NEGATIVE STUFF IN PARTICULAR IN AN INTROSPECTIVE WAY ABOUT HOW OUR NEIGHBORS IN OTHER COMMUNITIES HERE IN VERDE VALLEY MIGHT PERCEIVE SEDONA. 
          AND I, I WOULD SAY THAT THERE'S POTENTIALLY SOME QUITE NEGATIVE PERCEPTIONS OF SEDONA AS ELITIST, SNOBBY. 
          I MEAN, I'VE GOT FRIENDS IN EVERY OTHER TOWN HERE IN THE VALLEY, FOLKS THAT WE HANG OUT WITH IN THE CAR CLUBS AND OTHER, YOU KNOW, KIDS, SCHOOL KIDS ARE FROM OUTSIDE TOWN. 
          UM, BUT THERE'S SOMETIMES THAT PERCEPTION THAT, YOU KNOW, WE THINK WE'RE BETTER THAN THEM. 
          AND I THINK IT'S A MISPERCEPTION. 
          'CAUSE ALMOST EVERYBODY I KNOW IN THIS TOWN IS NOT A TRUST FUND BABY. 
          WE ARE NOT THE HAMPTONS. 
          UM, EVERYBODY WORKED 40 YEARS TO BUY THEIR, YOU KNOW, MILLION DOLLAR HOUSE IN THIS TOWN IF THEY CAN AFFORD TO DO THAT. 
          I MEAN, IT'S, IT, IT'S A TOWN THAT IS LOTS OF RETIREES WHO HAD CAREERS AND WORKED HARD TO GET TO THIS POINT. 
          BUT THERE'S STILL THIS PERCEPTION OF, AND AND I DON'T KNOW HOW WE CORRECT THAT, BUT I THINK THAT'S SOMETHING WE OUGHT TO NOT BE PROUD OF AND WE OUGHT TO WORK ON. 
          AND, AND I THINK IN SOME WAYS IT'S A LOT TO DO WITH THE, WITH THE BUSINESS COMMUNITY. 
          I WILL SHARE A STORY AND, WHICH IS FUNNY ON THE SURFACE, BUT NOT REALLY FUNNY. 
          UM, TWO WEEKS FROM NOW WE'VE GOT A BIG CAR SHOW. 
          I'M INTO THE CAR SHOW THING, RIGHT? AND, UH, SO WE'VE GOT A BIG CAR SHOW UP IN FLAGSTAFF, UH, THE CORVETTE, WHICH IS A NATIONALLY AWARD-WINNING CAR THAT I'VE RESTORED WHEN I DRIVE AROUND SEDONA, OR WHEN I GO TO THE SEDONA CAR SHOW, IT'S GOT A SEDONA FRONT LICENSE PLATE ON IT. 
          WHEN I TAKE IT ANYWHERE ELSE IN, IN THE VALLEY, IT'S GOT A IT ARIZONA FRONT LICENSE PLATE . 
          AND THAT'S BECAUSE OF THIS, THIS NEGATIVE PERCEPTION, PEOPLE ACTUALLY WILL VOTE AGAINST THE CAR BECAUSE IT'S GOT A SEDONA LICENSE PLATE ON IT, WHICH I THINK IS KIND OF SAD. 
          COOL. 
          WELL THANKS FOR YOUR INPUT ON THESE TWO THINGS. 
          IT JUST, AGAIN, HELPS GROUND ME. 
          UM, JUST TO TALK ABOUT NEXT STEPS HERE. 
          UH, WE ARE GONNA BE VALIDATING THE RESULTS OF THE DEAN RUNYAN ECONOMIC IMPACT REPORT, UM, TO MAKE SURE THAT, YOU KNOW, WE'RE LOOKING AT THE RIGHT NUMBERS. 
          AND THEN WE WANNA START TO LOOK AT AGAIN, HOW ARE THOSE, HOW ARE THOSE NUMBERS BEING INVESTED? LIKE HOW DO WE POINT TO WAYS THAT THAT'S TELLING THE STORY ABOUT, YOU KNOW, CONTRIBUTING TO THESE THINGS, YOU KNOW, OR POTENTIALLY, YOU KNOW, TO YOUR POINT, BOB, LOOKING AT KINDA THE NET GAIN OF THEM AS WELL. 
          I THINK THAT'S, THAT'S A GOOD POINT. 
          BUT THEN ULTIMATELY, YOU KNOW, JUST HELPING US GET FURTHER ALONG THE FUNNEL OF, YOU KNOW, BEING ABLE TO RESPOND QUANTITATIVELY, QUANTITATIVELY, AND QUALITATIVELY TO, YOU KNOW, HOW THE TOURISM MINISTRY BENEFITS RESIDENTS. 
          [00:55:02]
UM, SO WITH THAT, WE'RE 
          [5.c. Background information presentation on the Sedona Visitor Center]
GONNA GO TO OUR NEXT AGENDA ITEM, UNLESS THAT'S YOU, DAVE, OR IF THAT'S ME. 
          NO, I THINK IT'S YOU, BUT I JUST WANNA SAY WELCOME TO ALL OUR VISITOR CENTER FOLKS HERE IN THE AUDIENCE TODAY. 
          THANKS FOR BEING HERE. 
          YEAH. 
          PLEASED TO WELCOME UP VISITOR CENTER FOLKS AND LODGING COUNCIL FOLKS. 
          AND HEATHER . 
          JUST WAIT A SEAT. 
          YOU'RE THE BOSS. 
          YOU GOT IT. 
          PEOPLE COZY. 
          OKAY. 
          SO I'M GONNA KICK THINGS OFF HERE. 
          OKAY. 
          SO, UM, AS YOU KNOW, THIS AFTERNOON, WE'D LIKE TO TALK TO YOU ABOUT, UM, THE FIRST OF SEVERAL DISCUSSIONS THAT WE HOPE TO HAVE, UM, ABOUT HOW WE WELCOME VISITORS. 
          UM, AND SO I WANT US TO OBVIOUSLY TAKE A LOOK AT THE VISITOR CENTER, BUT I ALSO WANT US TO THINK A LITTLE BIT HIGHER. 
          UM, AND, AND JUST IN GENERAL, HOW WE WELCOME, HOW WE WANT TO WELCOME VISITORS STARTING IN JULY 1ST OF THE NEXT FISCAL YEAR, WHEN WE HAVE THE OPPORTUNITY TO REALLY KIND OF REDESIGN WHAT WE'RE GONNA DO AND HOW WE'RE GONNA GONNA DO IT. 
          UM, SO I WANT US TO ALL, TO HAVE AN OPEN MIND. 
          UM, ALL OPTIONS ARE ON THE TABLE. 
          UH, WE ARE LOOKING FOR A RECOMMENDATION FROM THE TOURISM ADVISORY BOARD, UM, TO TAKE TO CITY COUNCIL ON, ON WHAT THIS ALL LOOKS LIKE. 
          UM, LIKE I SAID, COME JULY 1ST. 
          SO THAT'S WHY WE WANTED TO START THIS CONVERSATION EARLY. 
          UH, WE THOUGHT TONIGHT WE WOULD FOCUS ON BACKGROUND INFORMATION, KIND OF GET EVERYBODY ON THE SAME PLAYING FIELD IN TERMS OF, UM, THIS IS THE HISTORY OF THE VISITOR CENTER. 
          HERE ARE SOME OTHER VISITOR CENTERS, UM, AND HOW WE COMPARE TO THEM. 
          UH, WE ARE GRATEFUL THAT WE HAVE MICHELLE KECK, UM, THE PRESIDENT AND CEO OF THE SEDONA CHAMBER OF COMMERCE AND TOURISM BUREAU TO HELP US WITH THAT. 
          THANK YOU FOR BEING HERE. 
          OF COURSE. 
          UM, AND CHERYL, UH, BARON, THE PRESIDENT OF THE LODGING COUNCIL, THANK YOU FOR BEING HERE WITH US TONIGHT. 
          SHE'S GONNA TALK ABOUT SOME OF THOSE COMPS THAT WE HAVE, AND HEATHER IS GOING TO HELP US WITH THAT AS WELL. 
          SO, UM, I THINK THAT'S ALL I HAVE TO SAY AT THIS POINT. 
          I'LL KICK IT OVER TO YOU. 
          YOU WANT ME TO ADVANCE THIS SLIDE? ADVANCES RIGHT THERE. 
          OH, GREAT. 
          THAT WAS MY CONTEXT. 
          OKAY. 
          I'M GONNA GO, I'LL TAKE IT FROM HERE. 
          GREAT. 
          THANK YOU. 
          HELLO, EVERYONE. 
          IT'S, IT'S A PLEASURE TO BE HERE. 
          I'M LOOKING FORWARD TO, UH, SEEING THE MEETINGS IN ACTION, UM, MORE REGULARLY. 
          SO, UM, BUT IT'S A PLEASURE TO BE HERE TODAY AND, UM, KIND OF GIVE YOU A LITTLE HISTORY. 
          I, I THINK SOME OF YOU MAY KNOW THIS ALREADY, BUT, UM, I, I DON'T WANNA ASSUME ANYTHING EITHER. 
          SO, UM, JUST REALLY PROUD OF THE VISITOR CENTER. 
          SO IF I SOUND, UM, PASSIONATE ABOUT IT, UM, BEAR WITH ME. 
          OUR VISITOR CENTER HAS A VERY LONG HISTORY. 
          SO SINCE 1956, WE'VE BEEN PROVIDING INCREDIBLE CUSTOMER SERVICE THAT OUR VISITORS HAVE REALLY COME TO EXPECT FROM AN UNPARALLELED TOURISM DESTINATION, SUCH AS SEDONA. 
          THE VISITOR CENTER IS A TURNKEY OPERATION IN THAT WE ARE FULLY STAFFED AND OPEN SEVEN DAYS A WEEK, WITH EXCEPTION OF JUST TWO HOLIDAYS, THAT BEAN CHRISTMAS DAY AND THANKSGIVING. 
          WE WORK HAND IN HAND WITH IMPORTANT PARTNERS, SUCH AS THE US FOREST SERVICE, UM, TO ENSURE THAT WE PROVIDE THE MOST ACCURATE AND UP-TO-DATE INFORMATION TO SEDONAS VISITORS. 
          THE VISITOR CENTER HAS ROUGHLY 30 VOLUNTEERS THAT ASSIST OUR GUESTS. 
          THANK YOU, UH, CHAIR PRICE FOR YOUR VOLUNTEERISM. 
          REALLY APPRECIATE IT, AND I KNOW YOU'VE HAD A GREAT TIME BEING UP THERE. 
          I ENCOURAGE ANY OF YOU, UH, TO SPEND SOME TIME AT THE VISITOR CENTER IF YOU HAVEN'T DONE SO ALREADY. 
          I REALLY DON'T THINK THAT THERE IS AN UNDERSTANDING OF THE VISITOR CENTER AND, AND ITS FUNCTION AND THE ENERGY THERE UNTIL YOU ACTUALLY SPEND A LITTLE TIME THERE. 
          THE, UM, THE VOLUNTEERS ARE RESIDENTS, AND THAT'S SOMETHING THAT I THINK IS WORTH NOTING. 
          THIS IS A GREAT WAY FOR OUR RESIDENTS TO SHARE THEIR LOVE AND PRIDE OF COMMUNITY, THE VALUE IN DOLLARS, AND THE VALUE AND FUNCTION OF HAVING SO MANY VOLUNTEERS WILLING TO INVEST THEIR TIME AND HEART AND SOUL TO HELP OUR VISITORS NEEDS TO BE EXPRESSED. 
          THESE VOLUNTEERS ARE AN INCREDIBLE HUMAN ASSET THAT WOULD GO AWAY IF THE VISITOR CENTER EVER CLOSED. 
          THE AMOUNT OF VOLUNTEER HOURS, NEARLY 6,500 AS REPRESENTED HERE, UM, FROM LAST FISCAL YEAR, IS VALUED AT OVER $2,200,000 IF THOSE HOURS WERE PAID. 
          AS A REMINDER, THESE ARE THE SERVICES PROVIDED, UH, AT THE VISITOR CENTER AS OUTLINED IN THIS YEAR'S AGREEMENT WITH THE CITY OF 
          [01:00:01]
SEDONA. 
          YOU'LL SEE THAT THE VISITOR CENTER IS A WELL-OILED MACHINE AND WELL-MANAGED OPERATION. 
          SOME OF YOU WHO, UM, AS I MENTIONED, HAVEN'T HAD A CHANCE YET, PLEASE DO COME DOWN, UM, COORDINATE WITH VICKI, WHO IS SITTING RIGHT OVER THERE, UH, AND JUST, OR JUST POP ON IN ANYTIME YOU'D LIKE, UM, TO REALLY CHECK IT OUT. 
          UM, MICHELLE, CAN I ADD SOMETHING? ABSOLUTELY. 
          'CAUSE OF A, I JUST WANNA MAKE SURE AND POINT OUT, CAN YOU GO TO THE LAST SLIDE? MM-HMM, . 
          UM, BECAUSE THIS WAS SOMETHING THAT, UH, HAD BEEN TALKED ABOUT PREVIOUSLY IN THE COMMUNITY, I WANNA MAKE SURE AND POINT OUT THAT, UM, YOU CAN SEE THERE THAT THEY ARE TO SHOWCASE BUSINESSES, UM, THROUGH WRAP CARDS THAT ARE NOT RESTRICTED TO MEMBERSHIP. 
          UM, SAME THING WITH PROVIDING SPACE FOR ADVERTISING AT FOUR LOCATIONS, NOT RESTRICTED TO MEMBERSHIP. 
          UM, AND THE SAME THING WITH, UH, PROVIDING REFERRALS TO ALL BUSINESSES, NOT RESTRICTED TO MEMBERSHIP. 
          THANK YOU. 
          THANK YOU FOR POINTING IT OUT. 
          LAUREN. 
          CAN, CAN I JUST JUMP IN THERE? JUST AS A MATTER OF PRACTICE FROM A GUY THAT DOES IT, AND, AND I KNOW WE GOT CHERYL AND VICKY IN HERE TOO, WHEN SOMEBODY COMES INTO THE VISITOR CENTER AND IS GETTING POINTERS, TIPS, ADVICE FOR WHAT TO DO, WHERE TO GO FROM THOSE OF US THAT ARE SITTING AT THE COUNTER, IT DOESN'T EVEN CROSS OUR MIND WHETHER OR NOT IT'S A MEMBERSHIP OR NON-MEMBERSHIP BUSINESS. 
          MM-HMM. 
          , WE'RE, WE'RE GIVING THEM LOCAL ADVICE. 
          THEY'RE GETTING IT FROM, YOU KNOW, IT'S THE BOOTS ON THE GROUND. 
          I MEAN, HEY, HOW DO I GET AROUND THE TRAFFIC? WHERE DO I EAT LUNCH? I DON'T SIT THERE AND LOOK THROUGH A, YOU KNOW, LIKE, HEY, WELL, WHAT DO YOU WANT? WHAT, WHAT IS IT YOU'RE INTERESTED IN? AND I SEND THEM TO MY, YOU KNOW, HEY, TRY THIS. 
          YOU KNOW, IT'S OPEN TODAY. 
          YOU KNOW, SO, SO WE'RE VERY, I, I THINK IN, IN MAYBE ALMOST AN, A VERY INNOCENT WAY THAT WE OPERATE AS VOLUNTEERS. 
          WE'RE JUST GIVEN OUT FREE ADVICE, YOU KNOW, NOW ALL THE CARDS AND STUFF IN THERE FROM WHO, WHICHEVER BUSINESSES. 
          AND OF COURSE THEY CAN GRAB THAT STUFF, BUT, BUT NOBODY'S POINTING AT ANYTHING SPECIFIC. 
          AND SO IT'S, IT, IT DOES DO THAT, I THINK. 
          YEAH. 
          NO, VERY GOOD POINT. 
          THANK YOU. 
          ONE OF THE LARGEST BENEFITS OF THE VISITOR CENTER IS ITS PEOPLE. 
          VISITORS WANT LOCAL ADVICE OF WHERE TO SAY, WHERE TO EAT AND WHERE TO RECREATE. 
          AND FROM A DESTINATION MANAGEMENT STANDPOINT, WHO BETTER TO ASK VISITORS TO ACT LIKE A LOCAL THAN A LOCAL? OUR VISITOR CENTER HELPS TO, IN, HELPS TO FORM DECISIONS THAT ARE IN THIS INCIDENT ON ITS BEST INTERESTS. 
          IT'S THE STAFF AND THE VOLUNTEERS THERE, UH, THAT HAVE THAT IN-PERSON, LOCAL INFLUENCE THAT CAN HELP DETER A VISITOR FROM INAPPROPRIATELY CREATING A SOCIAL TRAIL OR, YOU KNOW, WATCHING THEMSELVES AND HOW THEY HANDLE THEIR LITTER AND THEIR TRASH LOCAL INFLUENCE IS VERY POWERFUL. 
          OUR PERSONAL INTERACTIONS AT THE VISITOR CENTER CAN LEAVE AN IMPRESSION WITH VISITORS WHO HAVE STOPPED OR WHO WHO HAVE STEPPED INTO A COMMUNITY THAT IS FILLED WITH KIND AND WELCOMING RESIDENTS WHO ONLY WANT WHAT'S BEST, NOT ONLY FOR THE VISITOR, BUT FOR SEDONA OVERALL. 
          AND AS THEY SAY, YOU CATCH MORE BEES WITH HONEY THAN VINEGAR. 
          BY BEING WELCOMING, WE HAVE THAT MUCH MORE ABILITY TO INFLUENCE VISITOR BEHAVIOR. 
          THEREFORE, THE VISITOR CENTER IS CRITICAL AS PART OF DESTINATION STEWARDSHIP, TO REINFORCE DESTINATION STEWARDSHIP. 
          IN ADDITION TO WHAT'S BEING SHARED AT THE COUNTERS, WE DEFINITELY USE EVERY POSSIBLE INCH TO REMIND VISITORS ABOUT RECREATING RESPONSIBLY, AND WHETHER VISITORS ARE HERE TO HIKE OR BIKE IN RED ROCK COUNTRY OR TO VISIT THE VORTEXES. 
          WE ARE EDUCATED AND TRAINED TO ANSWER THEIR QUESTIONS WITH THE FRIENDLINESS AND POSITIVITY THAT SO MANY FROM AROUND THE WORLD COME TO SEDONA. 
          FOUR. 
          UH, THERE WAS A QUESTION ABOUT THE AMOUNT OF INTERNATIONAL VISITATION FROM THE VISITOR CENTER'S PERSPECTIVE. 
          THIS WAS PRE COD, SO WE NEED TO CHECK THIS NUMBER. 
          UM, WE WERE ALWAYS LOOKING AT AROUND 16 TO 17% FROM THE SAMPLE THAT WOULD COME INTO THE VISITOR CENTER. 
          SO THAT'S, YOU KNOW, THAT'S A SAMPLE OF, OF THE TOTAL POPULATION. 
          UM, BUT THAT'S WHAT WE USED TO SEE IS ABOUT JUST UNDER 20%, UH, WHERE INTERNATIONAL VISITORS, SO THERE ARE MANY, MANY POINTS OF INTERACTION FOR TRAVELERS, AND I KNOW ANDREW CAN ATTEST TO THIS. 
          FROM THE INSPIRATION STAGE TO PLANNING, TO TRAVELING HERE AND TO ARRIVING AND ACTUALLY EXPERIENCING THE DESTINATION, WE ALL BELIEVE THAT SEDONA IS AN EXTREMELY SPECIAL PLACE. 
          IT ONLY MAKES SENSE THAT ONE OF THE FIRST STOPS A VISITOR MAKES SHOULD LEAVE THEM FEELING VALIDATED THAT THEY MADE THE RIGHT DECISION TO VISIT HERE. 
          OUR VISITOR CENTER HELPS THE DESTINATION TO FULFILL ITS PROMISE TO OUR VISITORS. 
          AND SEDONAS PROMISE HAS ALWAYS BEEN ONE OF SOULFUL BEAUTY, MINDFULNESS, WARMTH, AND HUMAN KINDNESS. 
          THIS, SPEAKING OF POSITIVITY, I, AND I'LL LET YOU READ THESE ON YOUR OWN. 
          HERE ARE JUST A FEW OF THE POSITIVE REVIEWS OF THE PERSONAL ATTENTION WE PROVIDE. 
          WE HAVE SMALL CARDS AT THE COUNTERS WITH A LINK AND QR CODE FOR VISITORS TO DO A GOOGLE REVIEW. 
          [01:05:04]
AND REALLY, YOU KNOW, WHEN IT COMES DOWN TO HOW TO SERVICE VISITORS, WHICH I THINK IS THE BIG QUESTION OF, OF THE DAY, IS HOW, YOU KNOW, OUR VISITOR CENTER'S DOING WELL, IS THERE A WAY TO POTENTIALLY MODIFY IT, TO TRY SOMETHING NEW, TO MODERNIZE IT, ET CETERA? I THINK, UM, EVERY VISITOR CENTER NEEDS TO GAUGE THAT BASED ON WHAT THEIR VISITORS NEED. 
          SO BASED ON WHO YOU HAVE COMING IN MARKET, WHAT IS THEIR NEED? ARE THEY BETTER IN PER SERVED IN PERSON, OR DO THEY WANT DIGITAL TOOLS, OR DO THEY WANT A HYBRID OF BOTH? SO KNOWING THAT WE HAVE OVER 400 MILES OF TRAILS, AS IT WAS MENTIONED EARLIER, SEDONA HAS A SPECIAL RESPONSIBILITY TO GIVE HIKERS GOOD INFORMATION FOR A SAFE HIKING EXPERIENCE. 
          ONE OF THE PLUSES OF IN PERSON COMMUNICATION AND ADVICE GIVING IS PRIME EXAMPLE, IS THE MONSOON SEASON AND HOW QUICKLY THINGS TURN AND CHANGE. 
          UM, DAY IN AND DAY OUT HERE DURING MONSOON SEASON, IT'S MUCH EASIER FOR A VISITOR TO HEAR THE CARE AND CONCERN FROM A, UH, AN INDIVIDUAL PERSON. 
          THEN AN APP, FOR EXAMPLE, ABOUT, HEY, LOOK AT THE CLOUDS. 
          IT'S GONNA START RAINING HERE IN 30 MINUTES. 
          I THINK MAYBE YOU SHOULDN'T GO ON THAT HIKE JUST YET. 
          MAYBE WHY DON'T YOU VISIT ONE OF OUR RESTAURANTS INSTEAD, OR GO SHOPPING, UM, TRY TO STAY INDOORS FOR ANOTHER HOUR OR SO. 
          SO THAT'S WHAT ARE THE BENEFITS OF IN PERSON. 
          BUT I WOULD LIKE TO STATE, AND THIS IS ONE OF THE REASONS WE'RE SHOWING THIS, THIS PHOTO, IS THAT THE VISITOR CENTER FOR YOUR KNOWLEDGE, AND THIS IS WHAT LAUREN HAD, UM, HAD STARTED OUR CONVERSATION WITH TODAY. 
          WE'RE OPEN, WE'RE OPEN TO TECHNOLOGICAL IMPROVEMENTS TOO. 
          UM, WE'VE NEVER BEEN ADVERSE TO THAT. 
          AND IN FACT, UM, YEARS AGO WE INSTALLED THESE KIOSKS. 
          UH, WE HAD ONE INSIDE, YOU'LL SEE ON THE RIGHT HAND SIDE AND ONE OUTSIDE. 
          AND THE PURPOSE OF THE KIOSKS AT THE TIME, PARTICULARLY THE ONE OUTSIDE, WAS THAT IT WOULD BENEFIT THOSE COMING IN AFTER HOURS. 
          UM, THEY COULD BOOK ONLINE AT THAT MOMENT. 
          IT WAS A BOOK, IT WAS A BOOKING FRIENDLY, UM, KIOSK AND, AND TOOL. 
          UM, UNFORTUNATELY OUR INTERNET WAS SO BAD AT THE TIME, THIS WAS QUITE A NUMBER OF YEARS AGO. 
          IT, IT DIDN'T WORK AS WELL AS IT SHOULD HAVE. 
          AND, UM, AND THEN UNFORTUNATELY, THE OUTSIDE ONE GOT STOLEN, WHICH IS SOMETHING YOU DON'T SEE HAPPEN HERE VERY OFTEN, BUT IT HAPPENED. 
          AND SO THAT'S WHAT HAPPENED WITH THE KIOSK. 
          BUT, BUT YOU COULD SEE THAT PEOPLE WERE ENGAGING WITH IT. 
          BUT THEN WHAT WE ALSO FOUND WAS THAT THEY WOULD GET THE INFORMATION THAT, OR THEY, THEY WERE ATTRACTED TO THE KIOSK, BUT THEN THEY'D STILL COME TO THE COUNTER AND WANT THAT AFFIRMATION FROM AN IN PERSON, FROM A PERSON. 
          SO KIND OF INTERESTING HOW THAT WORKED. 
          UM, BUT THAT WAS THEN, YOU KNOW, NOW WE, YOU KNOW, IT MIGHT BE DIFFERENT NOW. 
          UM, ANOTHER TOOL THAT WE HAD INTRODUCED YEARS AGO, MORE FROM THE PERSPECTIVE OF GETTING DATA ON WHO WAS COMING IN IN A MORE EFFICIENT WAY, WAS AN, UH, WE HAD A NUM, A NUMBER OF IPADS ON THE COUNTERS. 
          AND THE IPADS HAD A SURVEY, SHORT SURVEY, AND WE STARTED TO INCENTIVIZE FOLKS EVEN TO, TO TAKE THE SURVEY BECAUSE THEY WEREN'T USING THE IPADS AS WE HAD WANTED. 
          AND IT WAS STOPPING THE FLOW OF TRAFFIC, UM, AND PEOPLE COMING AND GOING. 
          IT WAS JUST KIND OF A COG IN THE WHEEL. 
          SO, SO, BUT SO THOSE WERE OUR EXPERIENCES THEN. 
          BUT AGAIN, ONCE AGAIN, WE'RE OPEN, YOU KNOW, IT'S A NEW DAY AND, AND PEOPLE ARE DIFFERENT NOW. 
          TECHNOLOGY CHANGES THAT SPEED OF LIGHT, YOU KNOW, SO THERE, AND THERE PROBABLY SOME IMPROVEMENTS THAT COULD BE IMPLEMENTED, BUT I JUST WANTED TO SHARE SOME OF THAT PAST HISTORY WITH YOU. 
          IT WAS, IT WAS FUN. 
          UM, FUNDING HISTORY, WANTED TO SHARE THIS WITH YOU TOO, SO YOU COULD GET A, A GLIMPSE AS TO WHERE WE'VE BEEN. 
          UM, THIS IS ACTUALLY SHOWING THE, UH, THIS KIND OF FOCUS MORE ON THE INCEPTION OF THE INCREASE IN BED TAX. 
          SO STARTING WITH FISCAL 15 IS WHEN WE HAVE THAT, UH, EXTRA HALF A PERCENT, UM, BED TAX, UH, AGREEMENT BETWEEN THE CITY AND THE CHAMBER, AND THE LODGING COUNCIL AND THE CONTRACT THAT ENSUED. 
          SO THAT'S WHY I WENT AS FAR BACK ON THE, UM, IN THIS SLIDE TO THAT. 
          UM, YOU'LL SEE THAT THE MAJORITY OF THE TIME, FROM FISCAL 15 UP TO THE, UP TO FISCAL 23, THE CITY DID, UH, THE CITY FUNDS DID COVER A HUNDRED PERCENT OF THE COST TO RUN THE VISITOR CENTER. 
          IT'S REALLY ONLY BEEN THE LAST TWO YEARS THAT THE CITY, UH, CONTRIBUTION CAME DOWN TO 80%, UM, WITH THE CHAMBER COMING UP WITH THE 20%, UH, BALANCE. 
          UM, I KNOW THAT PRIOR TO THIS PERIOD, UM, IT'S A, IT'S A LITTLE BIT, A LITTLE BEFORE MY TIME PRIOR TO THIS PERIOD, UM, FOR, REALLY FOR DECADES THOUGH, THE CITY HAS ALWAYS CONTRIBUTED IN SOME WAY, SHAPE, OR FORM. 
          UM, I THINK SOME OF THE DATA OR SOME OF THE RESEARCH THAT A FEW OF US HAVE LOOKED AT, IT GOES BACK TO, UH, 2007 IN WHICH THE CITY WAS, YOU KNOW, WE WERE CONTRACTED FOR ABOUT 500,000, BUT THAT WAS A MIX OF, YOU KNOW, DESTINATION 
          [01:10:01]
MARKETING AND VISITOR CENTER SERVICES. 
          THIS HAS BEEN MORE THE TREND THAT HAS BEEN A LITTLE BIT MORE CONSISTENT, WHICH IS WHY IT WAS A LITTLE EASIER TO LOOK AT, OKAY, WHAT HAPPENED FROM THE START OF THE INCREASE IN THE VET TAX. 
          UM, BUT THE BOTTOM LINE IN MY MIND IS WE'VE ALWAYS PARTNERED WITH THE CITY ON, ON RUNNING THE VISITOR CENTER. 
          AND I KNOW THAT AT ONE POINT THE CITY FULLY BELIEVED IN THE VALUE OF IT. 
          UM, THEY, THEY REALIZED THAT, YOU KNOW, IT'S A PRIMARY, A PRIMARY WAY OF CONNECTING WITH OUR GUESTS. 
          UM, AND IT WAS UNDERSTOOD THAT IT WAS A CRITICAL SERVICE TO PROVIDE. 
          HERE'S A SNAPSHOT OF PERFORMANCE MEASUREMENTS. 
          SO BASICALLY WHAT WE LOOK AT AND WHAT WE'VE HISTORICALLY LOOKED AT, AGAIN, COULD LOOK AT DOING SOMETHING DIFFERENT, UM, IN THE FUTURE. 
          BUT TAKING A LOOK AT THE ENGAGEMENTS FROM A WALK-IN CALL AND EMAIL STANDPOINT, UM, IN FISCAL 24, WE WERE ABOVE OUR GOAL OF 150,000. 
          SO WE LANDED AT A HUNDRED, ALMOST 164,000. 
          UM, I'M SHARING A LITTLE BIT MORE HERE WITH YOU AS FAR AS THE TOP FIVE STATES AND THE VOLUNTEER HOURS, UH, DONATED, WHICH I HAD MENTIONED EARLIER. 
          THOSE AREN'T PART OF THE CONTRACTED KPIS, BUT JUST THAT YOU'D LIKE TO SEE THAT. 
          UM, AND THEN THE FISCAL 25 CONTRACTED KPIS, AGAIN, ARE LOOKING AT THE, THE WALK-INS, UM, AND THEN THE EMAILS AND THE PHONE AGAIN, AND, UM, THE VISITOR SERVICE SATISFACTION MEASURED BY AN ONLINE SURVEY. 
          SO WHAT THOSE ARE, UH, WE ARE INCLUDING A SURVEY IN OUR MONTHLY CONSUMER NEWSLETTER GOES OUT TO ABOUT 150,000 OPTED IN SUBSCRIBERS. 
          AND WE SURVEY, UM, FOLKS WHO ARE, YOU KNOW, IF YOU'VE BEEN TO SEDONA, PLEASE TAKE THE SHORT SURVEY. 
          AND WE'RE GETTING, UM, GOOD. 
          A LOT OF IT IS ANECDOTAL, YOU KNOW, LIKE YOU GUYS WERE TALKING ABOUT THAT EARLIER. 
          SOME OF IT ARE, UM, WE DO HAVE SOME COMMENTS BACK, UM, THAT I WOULD SAY THAT, UM, THAT METRIC COULD BE IMPROVED UPON, BUT WE ARE GETTING A DECENT RESPONSE RATE ON THAT. 
          BUT I, I COULD SEE AN IMPROVEMENT THERE, UM, FOR A FUTURE MONTHS OR FUTURE YEAR. 
          BUT THAT'S HOW WE'VE BEEN ADDRESSING THAT, UH, VISITOR SATISFACTION. 
          AND THEY, THEY ALL RANK REALLY HIGH THOUGH, FOR IT IS JUST THAT THE, UM, THE AMOUNT OF PEOPLE TAKING THAT SURVEY IS, IS NOT HUGE. 
          SO WOULD LIKE TO MAKE A CHANGE THERE. 
          AND THEN, UM, LET ME SHARE WITH YOU. 
          WE WERE TALKING ABOUT WALK-INS, EMAILS, PHONE CALLS, OTHERWISE KNOWN AS ENGAGEMENT. 
          SO YOU CAN SEE WHERE WE'VE BEEN, UM, GOING SINCE FISCAL 21, SEEING AN UPWARD TREND. 
          OF COURSE, FISCAL 21 HAS SOME REFERENCE TO COVID AND THERE, UM, BUT WE ARE SEEING, UM, WE'RE SEEING AN UPWARD TREND, AND THAT'S WHAT'S, THAT'S WHAT'S GOOD. 
          AND THEN SEASONALITY, DEFINITELY YOU CAN, UH, SEE, UM, THE, YOU KNOW, THE SPRING AND THE FALL OF SPIKES. 
          YOU CAN SEE THE DOWN SEASON OF SUMMER AND WINTER. 
          UM, AND WHAT I THOUGHT WAS INTERESTING TO NOTE WAS HOW CONSISTENT OCTOBER IS YEAR OVER YEAR, OVER YEAR, OVER YEAR. 
          UM, I, AND I'M NOT SURPRISED, THAT'S ALWAYS BEEN KIND OF OUR GOLDEN TOURISM MONTH. 
          AND IT, AND IT SHOWS IN THE NUMBERS, AT LEAST AT THE VISITOR CENTER. 
          AND WITH THAT, I WILL, UNLESS ANYONE HAS QUESTIONS FOR ME, I CAN TURN IT OVER TO HEATHER, I BELIEVE IS UP NEXT. 
          OH, CAN I ASK A QUESTION? SURE. 
          YEAH. 
          I WAS LOOKING, UM, AT SOME OF THE OLD DATA AND IN FISCAL 19 IT WAS REPORTED THERE WERE 298,000, UM, VISITORS AND, YOU KNOW, SUB SUBSTANTIAL JOB DID, WERE THERE MULTIPLE LOCATIONS AT THE TIME? WAS THERE A DIFFERENCE IN TRACKING? YEAH. 
          UM, SAME LOCATION TWO THERE, TWO, TWO PICTURES, OR TWO VARI, TWO KIND OF FACTORS TO CONSIDER. 
          UM, WELL, ACTUALLY THREE, WE WERE HEAVILY MARKETING THEN, RIGHT? THAT WAS KIND OF IN THE MIDST OF, OF A, OF A VERY STRONG PROGRAM OF DESTINATION MARKETING. 
          UM, WE WERE ALSO, THAT WAS PRE COVID, SO OUR NUMBERS WERE BIGGER. 
          UM, AND THEN ALSO OUR TRACKING. 
          WE WERE TRACKING FOLKS WALKING INTO THE DOORS DIFFERENTLY. 
          SO SOME OF THE NUMBERS, SO NOW IT'S INTERESTING, SINCE COVI, WE ACTUALLY LEARNED THAT IT'S BETTER TO CONTROL THE FLOW AND WE ACTUALLY HAVE A TRUE ENTRANCE AND A TRUE EXIT. 
          WHEREAS BEFORE WE WERE LETTING PEOPLE KIND OF COME AND GO OUT OF EACH STORE. 
          SO THERE WAS, SO OUR NUMBERS, YEAH. 
          YEAH. 
          OKAY. 
          SO OUR NUMBER, SO OUR TRACKING MECHANISM DID CHANGE SINCE C AND THAT'S SHOWING, UM, IN THE NUMBER SINCE THEN TOO. 
          OKAY. 
          YEAH. 
          UM, ANOTHER OBSERVATION, UM, WITH THE 168, YOU KNOW, A 
          [01:15:01]
THOUSAND AND YOU HAD A BUDGET OF, I THINK 180,000 LA THIS CURRENT FISCAL YEAR FROM THE CITY, UHHUH , OH, SORRY, YOU'RE TALKING ABOUT THE MM-HMM. 
          . 
          YEAH. 
          SO I THINK THE CITY CONTRIBUTED 180,000 THIS YEAR. 
          IS THAT RIGHT? UH, 3 81. 
          3 41, SORRY. 
          OH, BUDGETED THIS YEAR. 
          OKAY. 
          3 41. 
          SO, YOU KNOW, ONE OF THE WAYS THAT YOU MIGHT WANNA POSITION THIS IS ALSO COST PER CONTACT, BECAUSE IF YOU LOOK AT COST PER HUMAN CONTACT VERSUS COST PER RESERVATION OR COST PER, UH, EMAIL CONTACT, UH, OR WHATEVER, UM, I THINK, UM, THE NUMBER LOOKS GOOD. 
          MM. 
          OKAY. 
          GOOD POINT. 
          THANK YOU. 
          BOB, CAN YOU GO TO, I THINK IT'S THE NEXT SLIDE. 
          UH, YEAH. 
          SO THE WALK-INS AND CALL-INS OF 1 63, IS THAT PERCENTAGE ABOUT THE SAME AS WHAT YOUR BUDGET, LIKE YOUR FORECASTING FOR 25? SO LIKE HOW MANY OF THE 1 63 IS TRUE? WALK-IN, AS YOU LOOK AT THE GOAL, THE ONE 50, WHAT'S THE, IS THE RATIO ABOUT THE SAME? IT IS, IT, IT'S, YEAH. 
          YEAH. 
          OUR, UM, YES. 
          OKAY. 
          YEAH, WE KEPT, WE KEPT THE GOALS THE SAME THIS YEAR. 
          OKAY. 
          FROM LAST YEAR. 
          OKAY. 
          PARTLY BECAUSE, YOU KNOW, I MEAN, WHEN WE MANAGED THE FULL DMO SCOPE OF WORK, WE KNEW THAT WE WOULD, WE KNEW THAT IF SOMETHING HAPPENED HERE, IT COULD IMPACT HERE. 
          MM-HMM. 
          , WITHOUT HAVING THE MARKETING UNDER OUR PURVIEW, IT'S HARDER TO KNOW THAT, OH, YOU KNOW, THE VISITOR CENTER WE'RE, WE'RE GONNA BE DRIVING A LOT OF PEOPLE THERE. 
          SO WE, WE KEPT THE GOALS THE SAME. 
          OKAY. 
          IN TERMS OF WALK-INS? NO, I WAS JUST TRYING TO FIGURE OUT THE, THE WALK-INS, HOW MUCH THAT WOULD BE. 
          YEAH, SO IT'S ABOUT THE SAME. 
          OKAY. 
          THANK YOU. 
          MM-HMM. 
          , MICHELLE. 
          SO WHERE WAS THE, UH, CUT IN THE BUDGET ABSORBED? I MEAN, HOW DID YOU DO THAT? WAS THAT CUT THE HOURS THAT THE VISITOR WITH THE CENTER WAS OPEN OR CUT THE NUMBER OF EMPLOYEES OR IT WAS LIKE A $75,000 DIFFERENCE BETWEEN, YOU KNOW, TWO YEARS AGO AND NOW? YEAH, SO, UM, REALLY, YEAH, I, AND I DON'T HAVE ALL MY NOTES IN FRONT OF ME, BUT IT WAS A NUMBER OF DIFFERENT AREAS. 
          IT WAS EVERYTHING FROM, UM, FROM CUTTING OUT A LEASE OF A, OF A COPIER TO ACTUALLY BUYING A SMALLER, JUST A PURCHASE, UM, FROM, UM, DE UM, MINIMIZING OUR ANNUAL VOLUNTEER DINNER TO UM, UM, STATE RED ROCK STATE PARK PICNIC. 
          UM, AND SO WE REALLY JUST TOOK FROM A LOT OF DIFFERENT SPOTS AND, AND IT CAME INTO A VERY LEAN, LEAN BUDGET. 
          BUT, YOU KNOW, THAT'S, THAT'S WHAT WE WERE ABLE TO DO. 
          SO. 
          YEAH. 
          AND DIDN'T, CORRECT ME IF I'M WRONG, BUT DIDN'T YOU REDUCE, UM, THE AMOUNT OF CLEANING IN THE BATHROOM OR SOMETHING LIKE THAT? WAS IT THAT IT WENT FROM A CERTAIN AMOUNT OF CLEANINGS TO LESS OR SOMETHING LIKE THAT? YEP. 
          AND THEN THERE WERE SOME STAFF CHANGES THAT ALLOWED YOU TO BE ABLE TO MINIMIZE YEP. 
          THE AMOUNT OF ALLOCATION FOR STAFF, IF I'M RECALLING, SHE'S GOT A GOOD MEMORY. 
          YES. 
          THANK YOU, LORD. 
          RENOVATION COST AS WELL AS NOT INCLUDED, AND IT WAS AT ONE POINT, UM, YES. 
          REPAIRS AND MAINTENANCE. 
          REPAIRS, YEP. 
          YEP. 
          MM-HMM. 
          . 
          THANKS DANIELLE. 
          E EVEN IF IT'S ONLY ANECDOTAL, DO YOU HAVE A FEELING FOR THE AGE RANGE OF PEOPLE THAT COME IN TO THE VISITOR CENTER? IS, DO THEY TEND, TEND TOWARDS THE OLDER THEY'RE MY AGE. 
          . 
          YOU WOULD KNOW AS WELL AS ANYBODY FROM YOUR EXPERIENCE AND OLDER, ARE YOU SAYING OLDER THAN HILL OR OLDER THAN DIRT OR WHAT?  DIRT. 
          I PUT IT AS OLDER THAN DIRT. 
          THANK YOU. 
          YEAH, IT'S REALLY ACROSS THE BOARD. 
          WE GET FAMILIES THAT COME IN. 
          IN FACT, THERE'S PICTURES THAT ARE UP THERE WITH THEM. 
          UM, WE HAVE A LITTLE, A LITTLE COLORING STAND OVER IN THE CORNER, AND THE KIDS WILL GO OVER THERE AND COLOR WHILE THE PARENTS ARE UP TALKING TO US ABOUT WHERE TO GO AND WHAT TO DO. 
          SO THERE'S REALLY A WIDE RANGE. 
          IT'S NOT, UM, YOU KNOW, I'VE BEEN THERE PROBABLY A YEAR AND A HALF NOW VOLUNTEERING, AND I CAN'T SAY THAT IT WEIGHS HEAVILY ON RETIREES. 
          UM, IT'S, IT'S A GOOD MIX THAT YOU SEE. 
          YEAH. 
          I'M JUST, THE REASON I ASK IS I'M WONDERING HOW MUCH, UH, USE BY YOUNGER PEOPLE OF SOCIAL MEDIA IS KEEPING THEM AWAY FROM THE VISITOR CENTER. 
          THEY DON'T FEEL THEY NEED TO GO THERE BECAUSE THEY GET THEIR INFORMATION OFF OF SOCIAL MEDIA, WHICH THEY'RE GONNA DO MORE FREQUENTLY THAN AN OLDER POPULATION IS GONNA DO. 
          YEAH. 
          IT'S FUNNY THAT YOU MENTION THAT BECAUSE WE GET ENOUGH YOUNGER GENERATION PEOPLE IN AND THEY DO USE THEIR, THEY DO USE THEIR PHONES, 
          [01:20:01]
BUT THEY'LL COME IN AND ASK QUESTIONS, UM, YOU KNOW, RANDOM QUESTIONS. 
          BUT THEY'LL, THEY'LL WANT ADVICE. 
          AND THEN THAT'S OUR OPPORTUNITY TO SAY, OH, YOU WANTED TO GO TO DEVIL'S BRIDGE? MAYBE NOT . 
          MAYBE YOU SHOULD GO HERE FROM A LOCAL'S PERSPECTIVE. 
          YEAH. 
          DON'T GO TO DEVIL'S BRIDGE. 
          IT'S GONNA BE TOO CROWDED. 
          YOU'RE NOT EVEN GONNA GET ON THE BRIDGE. 
          YOU'LL HAVE TO WAIT. 
          UM, WHY DON'T YOU TRY, YOU KNOW, SOMETHING ELSE. 
          AND SO IT PROVIDES US WITH THE OPPORTUNITY TO DO THAT. 
          BUT WE DO, WE DO SEE A FAIR AMOUNT OF YOUNG PEOPLE THAT COME IN AND STILL ASK QUESTIONS. 
          I WILL SAY, AS A YOUNGER DEMOGRAPHIC, AND THIS IS JUST MY PERSONAL OPINION, UM, WHEN I GO TO A PLACE LIKE SAN FRANCISCO, NEW YORK, A BIG CITY, I'M NOT GONNA GO TO A VISITOR CENTER. 
          I'M GONNA WALK RIGHT PAST IT. 
          I'VE GOOGLED EVERYTHING I WANT TO DO, AND I ALREADY HAVE A PLAN. 
          BUT IN A PLACE LIKE SEDONA THAT'S VERY UNIQUE, THAT HAS HIKING TRAILS THAT HAS SO MANY DIFFERENT ASPECTS, YOU WANT THAT TOUCH POINT. 
          I'VE BEEN TO ZION, I'VE BEEN TO, YOU KNOW, THE GRAND CANYON, AND I'VE GONE TO ALL OF THOSE VISITOR CENTERS. 
          'CAUSE THEY'RE SIMILAR TO SEDONA IN THAT SENSE, WHERE YOU WANT THAT TOUCH POINT. 
          YEAH. 
          AND I THINK, I THINK THAT'S VERY GOOD. 
          THAT'S AN EXCELLENT POINT, DANIELLE. 
          I THINK THAT THAT'S WHAT SHOULD BE LOOKED AT IS WHAT TYPE OF DESTINATION ARE WE AND, AND WHAT KIND OF, UM, WHAT KIND OF, UM, PERSONALITY OF HOSPITALITY DO WE WANNA IMBIBE, YOU KNOW, AND, AND HOW, AND, AND WHAT DO WE WANNA PRESENT. 
          UM, AND I, I, I THINK YOU'RE RIGHT. 
          I THINK THERE'S SOME, YOU JUST HAVE THIS PICTURE IN YOUR HEAD ABOUT CERTAIN DESTINATIONS THAT ARE MORE URBAN THAT, UH, YOU KNOW, MAYBE YOU CAN BE A LITTLE BIT MORE SELF-RELIANT, BUT WE'VE ALWAYS BEEN SUCH A WARM, WELCOMING, SMALLER TOWN TYPE, YOU KNOW, VIBE THAT A VISITOR CENTER JUST FITS. 
          I REMEMBER THIS DISCUSSION DURING CITY COUNCIL. 
          SO YEAH, IF I'M GOING TO, NOBODY GOES TO PHOENIX AND GOES, GEE, ONCE I GET THERE, LET ME FIGURE OUT WHAT TO DO. 
          MM-HMM. 
          . 
          BUT PEOPLE SEE PICTURES OF SEDONA AND THEY JUST WANT TO GO TO SEDONA, AND THEN THEY GET HERE AND LIKE, OKAY, WHERE ARE THOSE PICTURES AND HOW DO WE DO IT? SO I, I THINK IT'S A REALLY GOOD POINT. 
          IT'S A VERY UNIQUE, AND I ALSO WANNA SAY THE LOCATION OF THE VISITOR CENTER. 
          MM-HMM. 
           IS KIND OF PERFECT. 
          YOU KNOW, I, I I KIND OF, I WANT TO GET AS MANY OF OUR VISITORS IN INTO THE UPTOWN RESERVOIR, IF YOU WERE, AND DISPERSE THEM FROM THERE. 
          AND YOU'RE AT THE CENTER OF ALL THAT. 
          SO, UH, THAT WHEN I'VE GONE AND VISITED, THAT'S PEOPLE JUST WANDER IN. 
          THEY DON'T HAVE TO SEEK IT OUT BECAUSE OF WHERE IT'S RIGHT. 
          VERY VISIBLE GEM ON THE HILL. 
          AGREED. 
          AND THE OTHER THING THEY GET IS ONE, IF YOU GO ONLINE FOR SEDONA, YOU'RE OVERWHELMED. 
          AND SO THEY COME INTO THE VISITOR CENTER, UH, ALL AGES, AND THEY'RE LOOKING FOR A REAL TIME ASSESSMENT OF, HEY, WHAT CAN I DO REALISTICALLY IN THE TIME THAT I'VE GOT AT THE AGE THAT I AM WITH THE KIDS THAT I'VE GOT? AND SO YOU JUST DON'T GET THAT ONLINE. 
          I MEAN, AND, AND SO THERE'S SOME VALIDATION THAT GOES ON WITH WHAT THEY'VE SEEN ONLINE. 
          AND THEN THERE'S THIS, THERE'S REAL WORKING THROUGH OF, OKAY, SO, SO YOU'VE GOT, YOU KNOW, TWO KIDS AND, AND THEY CAN GO THIS FAR. 
          WELL, LET'S START OUT AT BELL ROCK OR LET'S, YOU KNOW, LET'S GO OVER TO THE SPLASH PAD OR WHATEVER. 
          AND SO IT'S THIS REAL TAILORED KIND OF APPROACH. 
          MM-HMM. 
          . 
          AND, AND IT'S A REALISTIC ASSESSMENT OF WHAT THEY CAN DO IN THE TIME THEY HAVE AND WHAT THE HEALTH THEY'VE GOT OR THE AGE, OR MAYBE THEY GOT GRANDMA WITH THEM OR WHATEVER. 
          SO IT'S, IT'S REALLY A PERSONAL KIND OF, I THINK THEY WALK OUT OF THERE JUST AMAZED. 
          AND, AND, AND WE OBVIOUSLY, YOU GUYS GET ALL THE FEEDBACK, BUT IT'S ALWAYS GREAT FEEDBACK. 
          YEAH. 
          ALL RIGHT. 
          WE READY TO MOVE ON TO SOME CASE STUDIES. 
          SO YOU RECEIVED SOME INFORMATION IN YOUR PACKET THAT WAS ALL THE SAME INFORMATION THAT WAS PRESENTED AT THE COUNCIL MEETING BACK IN APRIL? THAT WENT UNTIL AFTER 11 O'CLOCK AT NIGHT, REMEMBER? YEAH. 
          STILL AWAKE FROM THAT. 
          YEP. 
          OKAY. 
          ALL RIGHT. 
          SO IN THOSE CASE STUDIES, I JUST WANTED TO EXPLAIN A FEW OF THE, UM, THE THINGS GOING ON HERE WITH COTTONWOOD SPECIFICALLY. 
          THERE ARE TWO VISITOR CENTERS IN COTTONWOOD. 
          THEY HAVE THE OLD TOWN LOCATION THAT THEY LEASE FOR A DOLLAR A YEAR FROM THE CITY OF COTTONWOOD. 
          AND THEN THEY HAVE THE ONE ON COVE PARKWAY THAT, UM, IT'S KIND OF BY THE OIL PLACE THAT YOU GO OVER THERE. 
          AND THE, THEIR FLOWER SHOP THAT ONE SEES FAR LEFT LESS VISITATION, OBVIOUSLY THE OLD TOWN ONE IS WHERE IT'S AT, SORT OF LIKE UPTOWN. 
          AND THEIR VISITOR CENTER BUDGET HAS BEEN IN INCREASED THIS YEAR. 
          THEY DID RECEIVE A BOOST TO THAT TO HELP THEM WITH FUNDING THOSE TWO CENTERS, BUT IS NOT 100% FUNDING. 
          UM, THEY'RE CURRENTLY SITTING AT ABOUT $160,000 FOR INVESTMENT FOR THE TWO VISITOR CENTERS. 
          SANTA FE RECEIVES 3 MILLION VISITORS A YEAR, 120,000 VISITORS DIVIDED OVER FOUR VISITORS CENTERS IN SANTA FE. 
          AND THAT FUNDING COMES DIRECTLY FROM THE CITY'S BUDGET. 
          IT'S A PARTNERSHIP DIRECTLY WITH 
          [01:25:01]
THE CITY OF SANTA FE FLAGSTAFF, DISCOVER FLAGSTAFF IS RUN BY THE CITY OF FLAGSTAFF. 
          IT IS A TOURISM BUREAU THAT COMES OUT OF THE CITY OF FLAGSTAFF. 
          SO THOSE ARE PUBLIC FUNDS THAT ARE USED THERE AS WELL. 
          WILLIAMS IS THE SAME WAY. 
          AND ONE OF THE REASONS THEY GET A, UM, HIGHER NUMBER OF VISITORS IN WILLIAMS IS BECAUSE THEY HAVE A MUSEUM THERE. 
          THEIR VISITOR CENTER IS A DESIGNATED HISTORIC BUILDING ON THE HISTORIC BUILDING RECORD. 
          AND THEY HAVE A REALLY COOL EXHIBIT THAT IS, UM, LIKE A, LIKE A LITTLE SCALED REPLICA OF WILLIAMS THAT PEOPLE LOVE TO GO AND LOOK AT. 
          BUT THEN THEY'VE GOT ALL OF THE, YOU KNOW, ROUTE 66 MEMORABILIA AND OLD STREETLIGHT AND THINGS LIKE THAT IN THE CENTER. 
          BUT THEN THEY ALSO HAVE TWO OF THE CLEANEST BATHROOMS IN ALL OF WILLIAMS TO BE FOUND INSIDE OF THE VISITOR CENTER BOOSTING VISITATION. 
           TUCSON IS A PARTNERSHIP WITH PIMA COUNTY AND VISIT TUCSON CONTRIBUTES STAFF MEMBERS, BUT PIMA COUNTY PAYS FOR THAT BUDGET SPECIFICALLY. 
          ARE THERE ANY QUESTIONS ABOUT THOSE CASE STUDIES? ALL RIGHT. 
          I THINK, UM, OH, DO THEY HAVE, UM, VOLUNTEERS TOO? COTTONWOOD HAS V VOLUNTEERS. 
          THEY HAVE ABOUT 15 VOLUNTEERS. 
          SANTA FE IS RUN WITH MAJORITY, UH, IS PAID STAFF. 
          OKAY. 
          SAME WITH THE REST OF THEM. 
          WILLIAMS HAS NO VOLUNTEERS. 
          TUCSON HAS PAID STAFF, THUS THEIR $1.29 MILLION BUDGET, YOU MIGHT WANNA INCLUDE THAT IN THESE SUMMARIES. 
          WHAT THEY SHARED WITH IT WAS INCLUDED IN THE ENTIRE REPORT THAT WAS SHARED WITH YOU ALL. 
          WAS LIKE THIS, THE NUMBER OF VOLUNTEERS. 
          YEAH, IT LOOKS LIKE THIS. 
          OH, GOT IT. 
          OKAY. 
          YEAH. 
          UNDERNEATH THAT CITY COUNCIL. 
          YEAH. 
          YEAH. 
          I HAVE A QUESTION. 
          YEAH. 
          WAS THERE ANY, UM, UM, CASE STUDY DONE FOR THE, UH, NATIONAL FOREST VISITOR CENTER? SO THE RED ROCK RANGER DISTRICT VISITOR CENTER, AND THE, IN TERMS OF THE FACT THAT THEY ARE VISITOR CENTERS IN THE AREA AT AN, AT TWO ENTRANCE POINTS, AND I KNOW, UM, AT LEAST, YOU KNOW, WHEN I WAS ACTIVELY AT MY FAMILY'S HOTEL, WE WOULD, IN THE VOC, WE WOULD SEND PEOPLE TO THE RED ROCK RANGER DISTRICT, UH, VISITOR CENTER. 
          NOT NECESSARILY MORE OFTEN, BUT JUST AS OFTEN, IF NOT MORE OFTEN THAN SENDING PEOPLE INTO UPTOWN, ESPECIALLY IF THERE'S AN HOUR'S WORTH OF TRAFFIC. 
          SO I'D BE CURIOUS TO KNOW WHAT THOSE VISITOR CENTERS ARE GETTING IN TERMS OF, UM, UH, VISITOR GETTING IN TERMS OF, OF NUMBERS AND SEEING HOW, UM, IT SEEMS LIKE IT DOESN'T MAKE SENSE TO TALK JUST ABOUT OUR VISITOR CENTER WITHOUT ALSO INCLUDING THOSE, SINCE THEY ARE REGIONAL VISITOR CENTERS FOR THE SAME TYPE OF THING. 
          SURE. 
          YEAH, WE CAN, WE CAN DEFINITELY GET THAT INFORMATION. 
          IT'S THE, UM, WE DIDN'T GET INTO THE FEDERAL FUNDING PIECE BECAUSE OF THAT BROKEN DOWN BUDGET, BECAUSE THAT WOULD BE, WE'D STILL BE WAITING ON THOSE NUMBERS, YOU KNOW, FEDERAL AND ALL. 
          UM, I'M GONNA TAKE YOU WAY BACK TO WHEN I USED TO WORK AT THE SEDONA CHAMBER OF COMMERCE IN TOURISM BUREAU, AND THERE USED TO BE A VISITOR CENTER IN THE VILLAGE OF OAK CREEK. 
          DID YOU KNOW THAT? WHAT TODAY WHEN I, IT WAS NEXT DOOR TO THE FULL MOON SALOON RIGHT THERE IN THE BACK OF THE COLLECTIVE, WHY ISN'T IT THERE ANYMORE? VISITATION WAS TERRIBLE BECAUSE TRAFFIC AND ALL OF THAT, AND WE'RE ALSO TALKING ABOUT WHEN 1 79 WAS JUST STRAIGHT THROUGH THE OLD 1 79 THAT DIDN'T HAVE THAT MEDIAN DOWN THE MIDDLE AND NO FANCY ROUNDABOUTS, AND YOU COULD BLOW THROUGH THE VILLAGE OF OAK CREEK BECAUSE WHAT? THERE WASN'T EVEN A STOP SIGN, MAN, I'M DATING MYSELF. 
          OH MY GOSH. 
          BUT, UM, AND I USED TO WORK OUT IN THAT VISITOR CENTER VOLUNTEER HOURS OUT THERE. 
          THEY WEREN'T VOLUNTEER, THEY WERE PAID, BUT I HAD TO GO AND ACT LIKE I WAS. 
          UM, IT WAS SO SLOW, AND IT WAS JUST BECAUSE OF THE VISIBILITY. 
          YOU JUST COULDN'T BE SEEN OUT THERE. 
          AND THEN BEFORE THAT, WE ACTUALLY USED TO PARTNER WITH THE RED ROCK RANGER DISTRICT OUT THERE AND WORK IN TANDEM WITH THEM. 
          MM-HMM. 
          . 
          SO, YEAH, I, I THINK THAT THOSE NUMBERS COULD EASILY BE, YOU KNOW, COMPARED BECAUSE LIVING OUT IN THE VILLAGE, I CAN TELL YOU HOW BUSY THAT THAT CENTER GETS. 
          MM-HMM. 
          YEAH. 
          I MEAN, WE KNOW FRIENDS WHO VOLUNTEER THEIR TIME THERE WHO AREN'T VOLUNTEERING THEIR TIME. 
          UM, AND THEY'RE VERY OUTDOORSY, VERY ACTIVE, YOU KNOW, SO MAYBE WE'RE NOT CAPITALIZING ON THE SAME TYPE OF VOLUNTEERS AT THE VISITOR CENTER BECAUSE MAYBE SOME ARE CHOOSING TO GO TO RANGER DISTRICT INSTEAD OF CITY. 
          UM, SO I JUST WOULD REALLY BE INTERESTED TO SEE WHAT THOSE VISITOR CENTERS ARE GETTING, UM, TO COMPARE TOTALLY OFF TOPIC, BUT I HAVE TO LEAVE EARLY. 
          AND I JUST WANT TO SAY TO YOU, HEATHER, THAT IT HAS BEEN AN ABSOLUTE PLEASURE WORKING WITH YOU OVER THE LAST MANY, MANY, MANY YEARS IN MARKETING AND SCHOOL VOLUNTEERING AND EVERYTHING ELSE. 
          AND YOU'RE GONNA BE 
          [01:30:01]
MISSED. 
          MM-HMM, , THANK YOU. 
          I APPRECIATE THAT VERY MUCH. 
          I'LL MISS YOU ALL TOO. 
          CHERYL, CAN I HAND IT OVER TO YOU? YEAH, ABSOLUTELY. 
          I'M GONNA LET YOU MAN THAT TAKE CONTROL DRIVE. 
          OKAY. 
          ALL RIGHT. 
          LET'S SEE IF I CAN DO THIS TO THE RIGHT. 
          THERE WE GO. 
          OKAY. 
          SO, UM, BACK WHEN WE PRESENTED TO THE CITY COUNCIL, I SPENT NUMEROUS, NUMEROUS HOURS GATHERING INFORMATION FROM THE, WELL, MY INITIAL, UM, GOAL WAS TO GET THE 66 A OT SUPPORTED VISITOR CENTERS TO CONTRIBUTE INFORMATION TO ME SO I COULD SEE THE VALUE OF WHAT OUR VISITOR CENTER HAD. 
          AND THAT VALUE SEEMS TO BE EQUATED TO THE TOTAL AMOUNT OF VISITORS THAT COME IN THE VISITOR CENTER VERSUS THE TOTAL AMOUNT OF VISITORS IN THE CITY OF SEDONA. 
          SO, UM, THIS COMPARISON REALLY OPENED MY EYES, UM, AND POINTED OUT VERY CLEARLY THAT SEDONA, OUR VISITOR CENTER IS RANKED SECOND TO THE GRAND CANYON IN VISITATION. 
          UM, OUT OF ALL 66 A OT SUPPORTED VISITOR CENTERS IN THE STATE. 
          SO ON, UM, AS PART OF YOUR PACKET, YOU'LL SEE THAT BISBEE HAS 70,000 ANNUAL VISITORS THAT GO TO THAT CITY. 
          UM, AND THERE'S 52,000, IS THAT RIGHT? 52,000, UM, THAT ACTUALLY COME INTO THEIR VISITOR CENTER, SCOTTSDALE. 
          AND AGAIN, SCOTTSDALE IS A BIG CITY, 10 MILLION, 10.8 MILLION VISITORS GOING TO SCOTTSDALE. 
          AND 7,124 ACTUALLY GO INTO THEIR VISITOR CENTER. 
          HOWEVER, THEIR VISITOR CENTER IS VERY HARD TO FIND. 
          I'VE TRIED TO FIND IT. 
          UM, AND IT'S VERY HARD TO FIND. 
          SO IT'S NOT LIKE IT'S UP ON A HILL. 
          IT'S NOT LIKE IT'S A SEPARATE BUILDING. 
          IT'S UM, IT'S NOT LIKE IT'S A KIOSK SOMEWHERE. 
          IT'S VERY HARD TO FIND. 
          UM, AND WHEN YOU GO TO SCOTTSDALE, AGAIN, IT'S A BIGGER CITY. 
          YOU DON'T REALLY THINK ABOUT, OH, I NEED TO GO SEE A VISITOR CENTER, PHOENIX VISITATION, 19.5 MILLION VISITORS GOING TO PHOENIX, BUT ONLY 46,500 ACTUALLY GO IN, ARE GOING TO THEIR VISITOR CENTER. 
          AND IT'S IMPORTANT TO NOTE THAT FOR PHOENIX, THEIR VISITOR CENTER IS IN THE CONVENTION CONVENTION CENTER. 
          SO OUT OF THAT 46, 500, A LOT OF THOSE ARE CONVENTION VISITORS. 
          AND THEY MIGHT POP INTO THE KIOSK THAT'S IN THE LOBBY THERE AND SAY, OH, YOU KNOW WHAT? WE'RE GONNA GO OUT TO DINNER. 
          UM, WHERE SHOULD I GO? NOT, YOU KNOW, HEY, TELL ME ABOUT THE MUSEUMS. TELL ME ABOUT WHATEVER ELSE IS GOING ON IN PHOENIX. 
          KINGMAN IS ALSO AN INTERESTING COMPARISON. 
          THEY DO 4.8 MILLION VISITORS, BUT IF YOU'VE BEEN TO KINGMAN, YOU KNOW THAT THAT'S A PASS THROUGH TO GET TO VEGAS, RIGHT? YOU PASS THROUGH THERE, YOU GET A LITTLE GAS, MAYBE FIND A RESTAURANT, AND THEN YOU'RE OUT OF THERE. 
          SO IT'S ROUTE 66. 
          AND KINGMAN HAS A LARGE GIFT SHOP THAT THEY ALSO SELL MERCHANDISE OUT OF. 
          SO, UM, WHILE THEY DO 4.8 MILLION TOTAL VISITORS THAT BLOW THROUGH THERE, 173 UM THOUSAND ACTUALLY COME THROUGH THE DOOR AGAIN. 
          THERE'S A GAS STATION THERE, THERE'S A GIFT SHOP, AND THEY'RE LOOKING FOR MOSTLY ROUTE 66 INFORMATION. 
          UM, AND THEN PAGE, AGAIN IS A COMPLETELY DIFFERENT SCENARIO. 
          PAGE IS, UH, 5.2 MILLION, AND THEY'RE RIGHT ON THE CUSP OF GLEN CANYON DAM. 
          UM, AND THEY GET 16,750 AND THE PEOPLE THAT THEY GET. 
          AND I WOULD ALSO LIKE TO SAY THAT PAIGE IS SELF-FUNDED BECAUSE OF THEIR GIFT SHOP. 
          AND THEY ALSO DO TOUR, UM, UH, THEY BOOK TOURS. 
          SO THEIR STAFF IS, THEY DO A LOT OF VOLUNTEER WORK, BUT THEY ALSO DO BOOKINGS. 
          UM, AND THAT'S HOW THEY RAISE THE MONEY TO OPERATE THEIR, THEIR VISITOR CENTER. 
          UM, BUT WHEN YOU COMPARE PERCENTAGES, AND THAT'S REALLY THE BEST WAY TO LOOK AT THIS, IS WHAT'S THE PERCENTAGE OF PEOPLE COMING THROUGH THE DOOR VERSUS THE PO THE AMOUNT OF PEOPLE COMING INTO THE CITY. 
          UM, WE ARE NUMBER TWO TO THE GRAND CANYON. 
          THAT'S AMAZING FOR THIS LITTLE TOWN TO HAVE THAT MANY PEOPLE, 163,000. 
          AND, AND IF YOU LOOKED AT HISTORICAL DATA FOR OUR VISITOR CENTER, WE HAD VISITATION UP TO, AND CORRECT ME IF I'M WRONG, OVER 300,000. 
          SO COVID KNOCKED US OFF THE WHEEL A LITTLE BIT, BUT I THINK WE'RE GETTING BACK UP TO THAT. 
          AND, YOU KNOW, TECHNOLOGY'S GREAT. 
          IT'S, IT'S FANTASTIC, BUT IT DOESN'T TELL THE WHOLE STORY. 
          AND WHEN YOU, WHEN YOU LOOK AT A VISITOR CENTER, 
          [01:35:01]
ACTUALLY, WHEN YOU LOOK AT ANY BUSINESS, LOOK AT ANY RETAIL BUSINESS, ANY LOOK AT EVERY TIME YOU GO INTO A RESTAURANT AND THEY HAND YOU A, A QR CODE AND SAY, OH, WELL THE MENU'S THERE, I'LL SEE YOU LATER. 
          AND THEN YOU HAVE TO ORDER AND DO EVERYTHING THROUGH THE, THE, YOUR PHONE. 
          THERE'S NO HUMAN CONTACT THERE. 
          THERE'S NOTHING AGAIN TO SAY, HEY, WELCOME TO SEDONA. 
          WE'RE REALLY GLAD THAT YOU'RE HERE. 
          LET ME SHOW YOU THE BEST PLACES FOR YOUR EXPERIENCE, NOT FOR THE CYCLIST WHO'S GOING TO BE IN A COMPLETELY DIFFERENT WORLD WHEN THEY'RE HERE. 
          WE CATER TO SPECIFIC EXPERIENCES THROUGH THE VISITOR CENTER AND THE RATIO THAT WE GET THROUGH OUR DOORS IS UNBELIEVABLE. 
          A OT ON A NUMEROUS, NUMEROUS BASIS HAS SAID, UM, YOU KNOW, SEDONAS, THE IMPACT THAT WE HAVE, UM, ON OUR VISITORS IS POSITIVE. 
          IT'S, UM, YOU KNOW, JUST DOESN'T COMPARE WITH THE REST OF THE STATE. 
          SO I JUST THINK IT'S REALLY IMPORTANT TO KNOW THAT. 
          ANY QUESTIONS? HOW DOES BISBEE GET 52,000 OF THE 70,000 PEOPLE THAT COME THROUGH INTO THEIR VISITOR CENTER? I'VE NEVER BEEN TO VISIT, SO I HAVE TO ADMIT, MAYBE IT'S THE ONLY THING IN TOWN. 
          PRETTY MUCH  ONE LITTLE STREET PRETTY MUCH. 
          AND HONESTLY, THEY DON'T TRACK ANYTHING ELECTRONICALLY. 
          EVERYTHING THAT THEY TRACK IS VIA A TICK MARK. 
          SO THERE'S A HUGE MARGIN FOR ERROR. 
          OKAY. 
          JUST, JUST SAYING THE VISITOR CENTER THERE IS WHERE THE, LIKE THE GEM MUSEUM IS ABOVE IT, RIGHT? I MEAN, YEAH, THERE'S LIMITED THINGS TO GO AND SEE THERE AND THE GEMS ARE COOL. 
          SO I COULD SEE HOW THEY COULD GET . 
          YEAH. 
          OKAY. 
          OKAY. 
          AND BACK TO ANDREW. 
          COOL. 
          AND THEN, YOU KNOW, SO WE GOT THE KIND OF HISTORY OF, YOU KNOW, WHAT'S THE HISTORY OF THE SEDONA VISITOR CENTER? HOW IS IT CURRENTLY PERFORMING, HOW DOES IT COMPARE TO OTHER PLACES? BUT YOU KNOW, TO LAUREN'S POINT, YOU KNOW, THIS IS THE FIRST OF, YOU KNOW, SEVERAL CONVERSATIONS WE WANT TO HAVE. 
          AND, UM, SURPRISINGLY, THE COLORADO TOURISM OFFICE, MY FORMER EMPLOYER, UM, I WAS DOING SOME RESEARCH WITH THEM ON WAYS TO ENHANCE UTILITY OF WELCOME CENTER VISITOR CENTERS. 
          SO I FIGURED I'D KIND OF ADD THAT IN HERE TO THE LIST OF THINGS THAT WE COULD JUST PUT ON THE TABLE. 
          AND THEN WE'RE GONNA DO A GROUP DISCUSSION AND KIND OF HEAR FROM YOU SPECIFICALLY. 
          BUT, YOU KNOW, THE BIG THING IS LIKE WE HAVE THIS, YOU KNOW, HISTORICAL MODEL FOR VISITOR CENTERS. 
          YOU KNOW, WE'VE GOT THIS BRICK AND MORTAR BUILDING THAT HAS VOLUNTEERS IN IT, OR PAID STAFF THAT HAVE, YOU KNOW, UM, BROCHURES, INFORMATION, THEY MEET WITH THEM, THEY TELL THEM. 
          BUT WE STARTED TO THINK ABOUT LIKE, HOW DO WE ENHANCE THE UTILITY FOR THE COMMUNITY, FOR BUSINESSES, FOR VISITORS. 
          SO JUST A COUPLE IDEAS JUST TO HOPEFULLY GET YOUR CREATIVE JUICES GOING WOULD BE TO HAVE A, TO OFFER A LOCALLY SOURCED SHOWCASE OR LOCAL ART EXHIBIT THAT THE VISITOR CENTER VOLUNTEERS OR TRADE TO PROVIDE INFORMATION ABOUT, ABOUT WHERE VISITORS CAN LEARN MORE AND PURCHASE THEM. 
          WE'RE NOT SAYING PURCHASE THEM IN THE VISITOR CENTER. 
          THERE'S A LOT OF PLACES THAT THEY CAN DO THAT, BUT SORT OF INSPIRE THEM TO GO OUT TO THE REST OF UPTOWN AND THEN TO LOCK A POCKE TO THEN SAY, OH, I DIDN'T KNOW WE HAD ALL THESE THINGS HERE. 
          I WANT TO GO FIND THEM. 
          UM, PARTNER WITH LOCAL TOUR GUIDES, TOUR OPERATORS TO START AND OR END TOURS AT THE VISITOR CENTER. 
          MAKE IT A PLACE THAT SORT OF LIKE GIVE IT A REASON TO BE THERE. 
          AND THEN THAT GETS YOU INTO THAT LABYRINTH OF INFORMATION FROM THE, FROM THE VOLUNTEERS. 
          UM, IF IT DOESN'T MAKE SENSE, AND THIS ONE AGAIN, I THINK IT'S A GOOD IDEA. 
          IT MIGHT NOT BE THE RIGHT ONE FOR SEDONA, BUT AT LEAST OFFER SELF-GUIDED TOURS SUCH AS A PUBLIC ART CRAWL THAT STARTS AN END FROM THE VISITOR CENTER THAT IT'S LIKE, HEY, OH NOW I CAN JUST GO DO THIS NOW. 
          UM, DEFINITELY LOOKING AT COMBINING THE CONCEPT OF A VISITOR CENTER IN LIKE AN INTERACTIVE MUSEUM WITH DISPLAYS THAT SHOWCASE THE NATURAL INDOOR GEOLOGICAL HISTORY OF SEDONA BE KIND OF FUNDED. 
          LIKE WHAT'S THE HISTORY OF THE RED ROCK? WHERE DID IT COME FROM? AND THEN, YOU KNOW, KIDS CAN GO UP AND KIND OF PLAY AROUND WITH. 
          THAT WAS JUST ONE WAY THAT I WAS THINKING ABOUT IT. 
          AND THEN MICHELLE ALREADY MENTIONED THIS, BUT KIND OF MAYBE RE LIKE DUSTING OFF THIS CONCEPT OF AN INTERACTIVE KIOSK, BUT MAYBE IT'S GOT, YOU KNOW, PHOTO BOOTHS WITH BACKDROPS, BACKDROPS OF SEDONA. 
          MAYBE DON'T GO TO DEVIL'S BRIDGE. 
          YOU CAN TAKE A PICTURE RIGHT HERE OF, OF YOU, OF YOU SORT OF WITH IT . 
          UM, BUT YOU KNOW, THIS, THIS IDEA OF HAVING BUILD YOUR OWN ITINERARIES, YOU KNOW, OPPORTUNITIES TO PURCHASE ACTIVITIES, MAKE RESERVATIONS, AND THEN PURCHASE PUBLIC LAND PASSES. 
          PUBLIC LAND PASSES WE CAN ALREADY DO, BUT YOU COULD DO THAT THROUGH THIS INTERACTIVE KIOSK KIND OF CONCEPT. 
          SO INTEGRATION OF TECHNOLOGY. 
          SO, UM, JUST A FEW RANDOM IDEAS HOPEFULLY TO GET US ALL KIND OF THINKING A LITTLE BIT MORE CREATIVELY AS WE GO INTO THE GROUP DISCUSSION. 
          WHICH AGAIN, SIMILAR LIKE LAST TIME, I'LL KIND OF JUST STATE THE QUESTIONS THEN WE'D LOVE TO JUST KIND OF GO AROUND THE ROOM. 
          BUT WHAT IS THE IDEAL WAY FOR US TO PROVIDE A WARM WELCOME AND TRIP PLANNING INFORMATION TO OUR VISITORS WHEN THEY ARRIVE? WHAT NEW AND INNOVATIVE IDEAS DO YOU HAVE IN MIND FOR IN-MARKET COMMUNICATION WITH OUR VISITORS? WHAT ARE POTENTIAL MEASUREMENTS THAT WE CAN USE TO REPORT ON SUCCESSFUL EFFORTS TO PROVIDE A WARM WELCOME AND TRIP PLANNING INFORMATION? I THINK, I THINK IT WAS BOB THAT ALREADY HAD ONE ABOUT THAT KIND OF COST PER 
          [01:40:01]
ENGAGEMENT WAS KIND OF ONE WAY. 
          I ALREADY PUT THAT UNDERNEATH KIND OF THOSE NOTES. 
          BUT, UM, BUT THOSE QUESTIONS ON THE TABLE, THERE'S NO ORDER THAT WE NEED TO KIND OF TALK ABOUT THEM, BUT I'D LOVE TO HOPEFULLY HEAR FROM ANYBODY THAT'S GOT INPUT ON ANY OF THEM. 
          THANKS FOR HAVING THAT. 
          BASED ON YOUR INITIAL IDEAS, I THINK WE NEED A BIGGER VISITOR . 
          THAT'S EXACTLY WHAT'S GONNA BE MY POINT IS SPACE. 
          A LOT OF THESE REQUIRE MORE SPACE OR MORE PARKING. 
          UH, YOU KNOW, THERE'S A BIG LOT THERE, BUT THERE'S A LOT OF PEOPLE THAT USE IT AND IT'S OFTEN VERY FULL. 
          UM, THERE WILL BE A PARKING GARAGE GOING IN PARKING GARAGE. 
          THE PARKING GARAGE. 
          GOT IT. 
          . 
          NO, I, I, AS I'M SITTING HERE LOOKING AT THIS AND STARTED LOOKING THROUGH ALL THE DATA THIS WEEK, IT'S LIKE THERE'S NO DOUBT IT'S ALL ABOUT THE FOOT TRAFFIC. 
          'CAUSE I KEPT THINKING, OKAY, WE NEED NEED SOMETHING ON THE WEST SIDE OF TOWN TO HELP INTERCEPT SOME OF THOSE OHV PROBLEMS WE'VE HAD AND SOME OTHER THINGS. 
          BUT YOU KNOW, IT REALLY COMES DOWN. 
          YOU START LOOKING AT WHERE THESE OTHER SITES ARE FOR THE OTHER CITIES, IT'S ALL ABOUT THE FOOT TRAFFIC. 
          AND I THINK THE PARKING GARAGE, IT'S GONNA TAKE THAT NUMBER AND SHOULD DOUBLE IT PRETTY QUICK. 
          I MEAN, 'CAUSE IT'S COMING DOWN THAT STREET'S GONNA MAKE IT A BIG DIFFERENCE. 
          AND SO IT MAY NEED TO BE A BIGGER BUILDING JUST FOR THAT. 
          BUT IT, IT IS, I THINK THE WAY WE'RE DOING IT MAKES SENSE. 
          I THINK YOU HAVE TO HAVE THAT PERSONAL TOUCH. 
          THAT'S WHAT THIS TOWN'S PERSONALITY'S ABOUT. 
          AND I THINK WHEN YOU LOOK AT WHAT WE'RE DOING AS A COMMUNITY, THAT'S WHO WE ARE. 
          AND I THINK THAT PERSONAL SIDE IS GOOD. 
          THERE PROBABLY SHOULD BE SOME TECHNOLOGY FOR THAT YOUNGER GENERATION A LITTLE BIT. 
          BUT YOU'RE RIGHT. 
          I THINK THEY'RE STILL COMING INTO SOMETHING THAT WAS DIFFERENT. 
          I THINK THEY MENTIONED IT OVER HERE EARLIER ABOUT THEY'RE STILL ASKING QUESTIONS BECAUSE IT'S A DIFFERENT UNIQUE TYPE OF EXPERIENCE. 
          THEY DON'T HAVE ALL THOSE TRAILS MARK LIKE THEY SAID. 
          SO I THINK, I THINK THE RIGHT THING, WE'RE DOING THE RIGHT THING BY THE PERSONALIZED TOUCH. 
          AND I THINK THE TRAFFIC IS DEFINITELY GONNA INCREASE ONCE THAT PARKING GARAGE GOES IN UP THERE. 
          'CAUSE IT'S GONNA, ALL THOSE PEOPLE ARE GONNA BE COMING DOWN THAT STREET. 
          CAN I ASK A QUESTION ABOUT THE DEMOGRAPHICS OF THE VOLUNTEERS? DO YOU HAVE THAT INFORMATION OR JUST KIND OF GENERAL? IN GENERAL? GOSH, AVERAGE AGE. 
          AVERAGE AGE 6 65. 
          OKAY. 
          WHAT'D YOU SAY? NO, I GO HIGHER. 
          OH, SHE, SHE'S THINKING HIGHER. 
          I'D GO HIGHER. 
          I MEAN THEY'RE RETIRED MOST. 
          YEAH, NO, AND I TOTALLY UNDERSTAND THAT. 
          I DO THINK THAT, YOU KNOW, THERE'S CERTAINLY ARE POTENTIALLY YOUNGER PEOPLE WHO, ESPECIALLY DURING THE SCHOOL YEAR MM-HMM. 
           MAY HAVE AN OPPORTUNITY TO, I MEAN EVEN SITTING HERE, I'VE BEEN THINKING, OH I COULD DO THAT. 
          YOU KNOW, THAT'D BE AWESOME. 
          I COULD TOTALLY DO THAT. 
          YEAH, I HAVE THE TIME AND A FLEXIBLE SCHEDULE THAT, THAT IS SOMETHING I COULD DO. 
          SO I THINK ATTRACTING MAYBE, UM, JUST A BROADER DEMOGRAPHIC OF SEDONA WOULD BE GREAT. 
          MM-HMM. 
          . 
          UM, I LOVE THE IDEA OF A TOPOGRAPHICAL MAP OF SEDONA. 
          I'VE NEVER SEEN ONE OF THOSE, LIKE DOES THAT EXIST ANYWHERE, EVEN IN THE FOREST SERVICE OR WHATEVER. 
          I MEAN, HOW COOL WOULD IT BE TO BE LIKE LOOKING FROM ABOVE? 'CAUSE A LOT OF PEOPLE CAN'T AFFORD TO DO A HELICOPTER TOUR, BUT YOU'D BE LOOKING DOWN AT THAT WOULD BE AMAZING. 
          I WENT TO THE VISITOR CENTER TODAY IN PREPARATION FOR THIS MEETING. 
          I HADN'T BEEN THERE IN YEARS. 
          WELL DONE . 
          MY HUSBAND ACTUALLY TOOK MY DAUGHTER IN REC RECENTLY 'CAUSE THEY LEFT TO GO GET, UH, GELATO AND THEY DID COME HOME WITH A LITTLE COLORING THING, YOU KNOW. 
          SO I KIND OF WAS LIKE, OKAY, WHERE'S THE TABLE WITH THE COLORING THING THAT SHE CAME HOME WITH? UM, I THINK WE COULD DO A LOT THERE. 
          I THINK THERE COULD BE MORE KID RELATED. 
          AND JUST FOR ME, THE LAYOUT AND YOU KNOW, WE'RE TALKING ABOUT WANTING TO DO SO MUCH MORE WITH THE SPACE. 
          I MEAN MAYBE, MAYBE WITH DESK SMALLER AND THE OUTSIDE SPACE BIGGER. 
          I MEAN OBVIOUSLY THAT WOULD TAKE MONEY, BUT IF THE CITY UNDERSTANDS THE VALUE OF THIS, THEY SHOULD BE WILLING TO PUT SOME OF OUR ADDITIONAL MONEY TOWARDS US. 
          IN MY OPINION, I LOVE VISITOR CENTERS. 
          WHEN YOU GO TO A NATIONAL PARK, YOU GO THERE AND IT BRINGS A LOT OF VALUE TO YOUR EXPERIENCE AND YOU LEARN SO MUCH. 
          MM-HMM. 
          , WE WERE TALKING ABOUT THE, THE LAYERS. 
          SO WE WERE JUST AT THE GRAND CANYON NORTH ROOM RECENTLY AND LEARNING ABOUT THE DIFFERENT LAYERS, YOU KNOW, 13 LAYERS OF THE GRAND CANYON AND WHERE WE FIT IN THAT I WAS LIKE, I DON'T EVEN KNOW EXACTLY, YOU KNOW, ARE WE THE HERMIT LAYER? ARE WE NOT THE HERMIT LAYER? BLAH, BLAH, BLAH. 
          AND I ENDED UP FINDING AN ARTICLE IN LINE AND LEARNING A WHOLE BUNCH ABOUT IT AND IT ALL JUST KIND OF CLICKED FOR ME. 
          AND I'M LIKE, OH, THAT'S FASCINATING. 
          AND THEY EVEN REFERENCED LIKE THE RED ROCK AREA JUST SOUTH OF THE UM, UH, POST OFFICE, WHICH OF COURSE IS NOW A ROAD. 
          BUT HOW THAT WAS A VERY CLEAR INDICATION OF WHERE THE HERMIT WAS IN THIS. 
          IT'S TOO MUCH DETAIL, BUT I THINK THAT THERE COULD BE AN OPPORTUNITY OF LIKE SOME REALLY COOL THING ON THE WALL THAT TALKS ABOUT HOW, HEY, LOOK WHERE WE ARE IN THE GRAND CANYON. 
          THESE PEOPLE, YOU KNOW, PEOPLE ARE GOING TO THE GRAND CANYON, WHICH MANY PEOPLE IN VISIT DO TO MAKE THAT CONNECTION WOULD BE COOL. 
          UM, YEAH. 
          BUT SO I JUST THINK A LOT OF THE THINGS YOU'RE SAYING SOUND GREAT AND I, I THINK THAT THERE'S A LOT OF POTENTIAL TO NOT JUST, UM, KEEP, UH, FOCUSING ON A CERTAIN DEMOGRAPHIC THAT WANTS TO KEEP COMING IN, BUT TO ATTRACT OTHERS. 
          MM-HMM. 
           LIKE WHY CAN'T WE MAKE IT BOTH INTERACTIVE AND I MEAN, SURE THERE'S A TON OF RACK CARDS, BUT WHAT IF PEOPLE DON'T MAKE RACK CARDS ANYMORE? BUT THERE'S AN OPPORTUNITY 
          [01:45:01]
TO ATTACH A QR CODE RIGHT NEXT TO ALL THE OTHER ONES. 
          I WILL SAY THAT, YOU KNOW, OBVIOUSLY AT ONE POINT THERE WERE WAY MORE RECORDS THAN THERE ARE NOW. 
          SO IT LOOKS A LITTLE BIT, UM, SPARSE IN, IN SOME OF THE AREAS. 
          AND THEN, UH, SO THERE'S LIKE A BUNCH OF THE TURN TURNSTILE ONES. 
          MM-HMM . 
          BUT THEY DON'T HAVE THAT MUCH ON THEM AND THEN THEY'RE JUST KIND OF IN THE WAY, UM, A LITTLE BIT AT BOTH THE ENTRANCE AND THE EXIT. 
          UM, SO YEAH, I JUST THINK THAT THERE'S A LOT OF LITTLE TWEAKS THAT COULD MAKE A BIG DIFFERENCE AND THEN SOME REALLY BIG STUFF THAT COULD JUST ATTRACT EVERYBODY. 
          MM-HMM. 
          . 
          MM-HMM. 
           ANYWAY. 
          BUT NO BIG INPUT. 
          A QUALIFIER TO WHAT YOU WERE SAYING ABOUT THERE NOT BEING ENOUGH IS IT DEPENDS ON HOW MANY PEOPLE ARE IN THERE. 
          I WAS IN THERE YESTERDAY AND THERE WERE FOUR OR FIVE OTHER PEOPLE AND IT SEEMED VERY SPACIOUS. 
          IT SEEMED INCREDIBLY CLEAN AND NEAT. 
          AND ALL OF THE RACK CARDS WERE LABELED BY TOPIC AND IT WAS EASY TO FIND THINGS. 
          BUT BOY, IF THERE WERE 20 PEOPLE IN THERE THAT WOULD ALL OF A SUDDEN FEEL REALLY TIGHT. 
          SO YEAH, THEY WERE CLOSER TO 20. 
          YOU'VE GOT A BALANCE TO, UH, FACTOR IN THERE OF HOW MUCH STUFF YOU HAVE, DEPENDING ON HOW MANY PEOPLE ARE THERE. 
          I DID WANNA MAKE ONE COMMENT ON TECHNOLOGY, KEEP IT SIMPLE. 
          WHATEVER IT IS YOU DO TECHNOLOGY WISE, SIMPLIFY IT, THEN SIMPLIFY IT SOME MORE AND THEN SIMPLIFY IT SOME MORE AND PEOPLE WILL USE IT. 
          THE MORE COMPLEX IT IS, THE LESS IT'S GONNA BE USED. 
          AND YOU COULD, YOU COULD HAVE ONE THING ON THE BUY THE EXIT. 
          THE ONLY THING IT HAS IS LIKE WHAT WHOLE FOODS HAS FOR AMAZON RETURNS. 
          UH, A FROWN, UM, A NEUTRAL AND A BIG SMILE. 
          YEAH. 
          WHAT WAS YOUR EXPERIENCE HERE? BOOM. 
          YOU TOUCH IT AND YOU GO OUT. 
          THAT'S IT. 
          AND YOU COULD GET VISITOR SENTIMENT BASED ON SOMETHING LIKE THAT, BUT SIMPLE. 
          I THINK ONE OF THE CHALLENGES WE'RE GONNA HAVE IS CAPACITY AND HOW TO MANAGE INCREASED CAPACITY, ESPECIALLY WHEN THE GARAGE GOES IN. 
          'CAUSE WE KEEP TALKING ABOUT THE GARAGE GOING IN AND, AND ALL OF US HAVE BEEN, YOU KNOW, THE, THE GET THE VOLUNTEER THERE. 
          WE'VE BEEN IN THERE WHEN THERE WERE 20 PEOPLE IN THERE AND THEN ALL OF THE VOLUNTEERS AND STAFF WERE BEHIND THE COUNTER AND YOU CAN BARELY MOVE IN THERE. 
          AND SO SOMETIMES THE TECHNOLOGY CAN BE USED AS A WAY TO MANAGE THE CAPACITY BECAUSE THEY'RE WAITING TO TALK TO A PERSON. 
          IT GIVES THEM SOME SORT OF INTERACTIVE DISPLAY OR SOMETHING TO PLAY WITH WHILE THEY WAIT IN LINE. 
          BUT I THINK EVENTUALLY CAPACITY AND HOW TO MANAGE IT IS REALLY GONNA BE AN ISSUE. 
          'CAUSE IF WE WENT BACK UP TO 400,000 PEOPLE COMING THROUGH THE VISITOR CENTER, WE'RE GONNA BE IN SOME SERIOUS PAIN IN THERE. 
          I MEAN, FROM MY EXPERIENCE, I DON'T KNOW WHAT YOU THINK CHERYL, BUT WELL, I AGREE. 
          AND EXCUSE ME ONE SECOND. 
          GO AHEAD. 
          UM, ONE OF THE THINGS THAT WE HAD CHATTED ABOUT WAS HAVING KIOSKS IN UPTOWN. 
          SO IF WE PUT A KIOSK AT THE NORTH END OR RIGHT BY RIGHT IN FRONT OF ROYAL ROBLE OR IN FRONT OF THE GALLERY, THERE'D BE A, A VISITOR CENTER KIOSK THERE AND SOMEBODY TO MAN IT. 
          UM, SO MAYBE, MAYBE THAT HELPS. 
          MAYBE PUTTING A KIOSK IN WEST SEDONA. 
          SO THERE'S, THERE'S DIFFERENT OP OPTIONS AVAILABLE. 
          YEAH, AND LIKE MICHELLE SAID AT THE VERY BEGINNING, WE'RE VERY OPEN TO LOOKING AT EVERYTHING AND SEEING WHAT THE BEST MOVE FORWARD IS. 
          IN FACT, I'M SO, UM, EXCITED ABOUT THIS CONVERSATION BECAUSE NOBODY'S REFERRED TO IT AS A CAN THAT NEEDS TO BE KICKED DOWN THE ROAD. 
          AND IT'S VERY EXCITING TO UNDERSTAND THAT PEOPLE REALLY WANT, WANT IT AND FEEL THE VALUE OF IT IN THIS COMMUNITY. 
          'CAUSE I CAN'T TRULY, I CAN'T IMAGINE A TOWN A DESTINATION LIKE THIS WITHOUT A VISITOR CENTER. 
          EVEN AS A LOCAL, I'M SORRY. 
          NO, GO AHEAD. 
          UM, EVEN AS A LOCAL, HAVING, HAVING PEOPLE COME TO VISIT SOMETIMES, UM, IF A LOT OF PEOPLE COME TO VISIT YOU GET LITTLE TIRED OF, YOU KNOW, SAYING THE SAME THING AND DEPENDING ON HOW CLOSE THAT PERSON IS TO YOU. 
          BUT I WOULD LOVE TO JUST BE ABLE TO SAY, OH, JUST GO TO THE VISITOR CENTER. 
          THAT'S WHERE YOU'RE GONNA GET THE INFORMATION. 
          LOOK AT THE INTERACTIVE, YOU KNOW, UNDERSTAND THE, THE, UM, THE OPTIONS FOR HIKING. 
          YOU KNOW, CERTAINLY WE TAKE THEM TO THEM, BUT I JUST THINK, UM, YEAH, JUST A PLACE THAT'S REALLY VALUABLE FOR LOCALS TOO. 
          IT DOESN'T HAVE TO JUST BE THE TOURIST, BUT YOU KNOW RIGHT. 
          WE, WE ACTUALLY HAVE A LOT OF LOCALS COME IN THERE. 
          AND THEN I WOULD JUST SAY ONE OF THE OTHER OPPORTUNITIES FOR LOCALS IS THE OPPORTUNITY TO ACTUALLY GET INVOLVED. 
          AND, AND SO ANDREW AND I WERE TALKING, WHATEVER IT WAS LAST WEEK WHEN WE WERE GETTING READY FOR THIS, UH, MEETING AND JUST THE CREATIVE IDEAS OF, HEY, MAYBE, MAYBE WE'VE GOT LIKE A PORTABLE VISITOR CENTER THAT JUST RANDOMLY POPS UP AT A TRAILHEAD AND THERE'S A VOLUNTEER MANAGING IT. 
          AND THOSE ARE, THOSE ARE OUR RESIDENTS, YOU KNOW, THAT ARE DOING THOSE KINDS OF THINGS. 
          AND IT GETS THEM INVOLVED IN THE, 
          [01:50:01]
THE, THIS WHOLE, AND I REALLY DO CONSIDER IT A PRIVILEGE TO WELCOME THESE PEOPLE FROM ALL OVER THE WORLD HERE. 
          IT'S JUST, YOU GOTTA COME AND VOLUNTEER ALTHEA IT'S SO FUN. 
          . 
          OH, I ALREADY WROTE THAT DOWN. 
          OH, I THOUGHT . 
          THERE'S A COUPLE THINGS FROM A BUSINESS OWNER IN UPTOWN WITH SIX BUSINESSES UP THERE THAT WOULD BE, WE REFER PEOPLE TO THE BUSINESS CENTER ALL THE TIME BECAUSE WE HAVE PEOPLE COMING IN AND TREATING MY STAFF LIKE THEY WORK IN THE VISITOR CENTER AND INSTEAD OF SELLING THEM A PAIR OF SHOES OR A HAT, WHERE SHOULD I GO EAT AND WHAT HIKE AND WHAT TRAIL SHOULD I GO ON AND WHERE SHOULD I PARK? AND SO IT'S FANTASTIC TO HAVE THE VISITOR CENTER IN UPTOWN TO REFER PEOPLE TO MAYBE, UM, SOME SORT OF A QR CODE OR SOMETHING FOR THOSE THAT DON'T WANT TO PHYSICALLY GO AND WALK OVER THERE. 
          MAYBE SOMETHING THAT WE CAN HAVE IN THE BUSINESSES AS A TOOLKIT TO REFER THEM TO SOMETHING. 
          I LOVE THE IDEA ABOUT THE KIOSKS AROUND TOWN. 
          YOU COULD HAVE ONE IN THE PARKING GARAGE THAT IF PEOPLE WANT MORE IN-PERSON INFORMATION, THEY CAN COME GET IT. 
          BUT THERE IS SOME INFORMATION RIGHT THERE FOR THEM TO ACCESS BEFORE THEY LEAVE THE GARAGE. 
          UM, I THINK A LIVE CHAT FEATURE POTENTIALLY FOR ON THE TECHNOLOGY SIDE WOULD BE GREAT BECAUSE IT ALLOWS YOU TO STILL HAVE THAT PERSONAL TOUCH AND THAT CUSTOMIZATION. 
          BUT FOR A YOUNGER GENERATION THAT MAYBE DOESN'T WANNA GO IN OR BEFORE THEY COME, THEY CAN JUST HAVE A LIVE CHAT IF WE CAN HAVE SOME STAFF DEDICATED TO THAT. 
          UM, AND I LOVE THE IDEA OF THE TOPOGRAPHICAL MAP. 
          I THINK JUST TO SEE SEDONA OVERALL AND SAY THAT'S WHERE CATHEDRAL ROCK IS, THAT'S WHERE THIS IS, AND THEM TO JUST KIND OF GET THE SCOPE OF THAT AND TO ENCOURAGE THEM TO GO TO SOME OF THE OTHER AREAS TO SPREAD 'EM OUT, I THINK IT WOULD BE A REALLY USEFUL TOOL. 
          YEAH. 
          THERE IS ONE IN THE FOREST SERVICE VISITOR CENTER. 
          THAT'S WHAT THERE IS. 
          I SAY LIKE, I THINK WE NEED TO BE BIG ENOUGH TO SHOW WHAT'S THERE. 
          IT'S, I DON'T KNOW, SIX FEET BY SIX FEET UHHUH, SOMETHING LIKE THAT. 
          IT'S, IT'S A REAL, IT TAKES UP A LOT OF REAL ESTATE. 
          AND WE DO HAVE, UM, I'M GONNA POINT TO AL WE DO HAVE THE, THE BIG MAP, UM, THE 3D MAP. 
          MM-HMM. 
           ON THE EXTERIOR, UM, WINDOW NEAR THE, KIND OF, NEAR THE RESTROOMS. UH, AND THAT I BELIEVE, UM, TOUCHES ON THE BROADER REGION. 
          MAYBE NOT GRANT, I DON'T KNOW IF GRANT CRATER SEDONA. 
          YEAH. 
          MAYBE WE NEED A LARGER, AND THEN OF COURSE THE COTTONWOOD CHAMBER. 
          I HAVE THE VERDE VALLEY THAT'S A 10 FOOT VERSION OF THE VERDE VALLEY, WHICH IS ALSO 3D. 
          AND PEOPLE STAND THERE AND MM-HMM. 
          , THEY ACTUALLY, AL CAN YOU SPEAK IN THE MICROPHONE PLEASE? THANK YOU. 
          SORRY ANDREW. 
          OKAY. 
          SO STARTING ALL OVER THE SEDONA MAP, WHICH WE PUT THERE ABOUT FIVE YEARS AGO WHEN I FIRST HAD THE MAP, UH, I TOOK OVER THAT PROJECT. 
          UM, I DESIGNED IT FOR THE CHAMBER TO BE ON THE WALL, SO I DON'T, DIDN'T HAVE INFORMATION THAT WOULD, WAS EXTRANEOUS. 
          IT WASN'T NEEDED. 
          AND IT'S BEEN THERE AND IT IS, UH, 10 FOOT WIDE. 
          AND SO THE MAP IS BIG ENOUGH THAT THE TOURIST, UM, CAN STAND THERE AND ACTUALLY HAVE A CONVERSATION, GO THERE SOMETIME AND WATCH THEM DO THAT. 
          IT'S REALLY A LOT OF FUN. 
          AND IT FUNCTIONS KIND OF LIKE A, THE 3D MAP, YOU KNOW, THE TOPO MAP, UM, BECAUSE IT IS 3D AND IT'S DESIGNED BY THE ARTIST TO BE READABLE BY PEOPLE THAT CAN'T READ MAPS. 
          UM, AND SO WHEREAS A TRADITIONAL ROADMAP IS ACTUALLY STRAIGHT DOWN ON A BUNCH OF LINES, YOUNGER CONSUMERS CAN'T READ THAT MAP AT ALL. 
          IT'S TOTALLY ABSTRACT. 
          THEN IN COTTONWOOD WORKING WITH THE COTTONWOOD CHAMBER, UM, WHERE, AND, UH, UH, MARK, OUR SIGN GUY, YOU KNOW, HERE IN SEDONA, I HAVE A 10 FOOT VERSION OF THE SEDONA OF THE VERDE VALLEY MAP ON THE WALL ON THE, OF THEIR VISITOR CENTER AS YOU GO INTO OLD TOWN. 
          AND THAT I CUSTOMIZED FOR COTTONWOOD, UH, SAYS YOU ARE HERE, YOU KNOW, WITH A BIG ARROW AND THAT TYPE OF THING. 
          SO THOSE ARE REALLY A LOT OF FUN, UH, TO DO THAT. 
          AND I JUST ACTUALLY PUT A FIVE FOOT VERSION OF THE SEDONA MAP IN SENIOR BOBS JUST FOR THE SAME REASON, BECAUSE THE VISITOR, ESPECIALLY THE FIRST TIME VISITOR, HAS 101 QUESTIONS. 
          AND THE MAP IF DONE RIGHT, ANSWERS A LOT OF THEM. 
          AND THE REAL VALUE OF THE MAP IS SELF DIRECTING. 
          ONCE THEY KNOW WHERE THEY ARE AND WHERE THEY WANT TO GO. 
          AND ESPECIALLY WHEN A, A VOLUNTEER LIKE AT THE VISITOR CENTER OPENS UP THE MAPS AND SHOWS THEM, WELL, THIS IS WHERE YOU ARE AND YOU'RE, YOU'RE TRYING TO GET OVER HERE TO, UM, UM, PALKI, ONCE THEY KNOW HOW TO GET TO PALKI, THEY COULD ACTUALLY GET TO, UM, UH, ANY OF THE OTHER LOCATIONS IN THE SAME AREA. 
          AND SPEAKING, UH, IF YOU FLIP IT OVER AND LOOK AT THE VERDE VALLEY MAP, YOU MAKE IT TO TUZIGOOT, YOU WANT TO GO TO MONTEZUMA, WELL, YOU DON'T NEED TO TALK ANYBODY. 
          THE MAP WILL MAKE IT WORK FOR THEM. 
          AND THE REAL VALUE OF THAT, I'M REALLY SORRY. 
          I'VE GOT IT. 
          I'LL LET IT GO. 
          I'VE GOTTA INTERRUPT, UM, BECAUSE I HAVE A HARD 
          [01:55:01]
STOP AT FIVE 15 TO GO TO ANOTHER MEETING, BUT I DID WANNA JUST POINT OUT SOMETHING IF WE CAN GET BACK ON TRACK. 
          IS THAT OKAY DAVID? YEAH, PLEASE. 
          UM, THINKING AL, YOU GOT IT ATTENDING. 
          THANKS AL. 
          I ATTENDED THE DESTINATIONS INTERNATIONAL CONVENTION A COUPLE WEEKS AGO IN TAMPA, AND THEY REALLY STRESSED THE USE OF AI FOR CHAT FEATURES AND THEY GAVE SOME REALLY GREAT CASE STUDIES OF DESTINATIONS WHO ARE USING IT AND CREATING THEIR OWN DESTINATION AVATAR TO BE ABLE TO TRAIN IT SPECIFICALLY ON THEIR DESTINATION. 
          SO, UM, WE'RE TALKING, DETROIT WAS ONE OF THEM. 
          UM, THERE WERE A COUPLE OF DESTINATIONS IN FLORIDA THAT HAVE DONE IT AND THEY'VE TRAINED THIS AVATAR TO SPECIFICALLY ANSWER QUESTIONS ABOUT THE DESTINATION. 
          SO NOT TAKING STAFF TIME AND RESOURCES, BECAUSE I ALSO WORKED AT THE CHAMBER WHEN WE USED TO HAVE A CALL CENTER. 
          AND WOW. 
          UM, TO BE ABLE TO USE AN AVATAR INSTEAD TO KIND OF MITIGATE SOME OF THOSE THINGS THROUGH TECHNOLOGY WOULD BE A REALLY AFFORDABLE OPTION TO USE. 
          MM-HMM, , THAT'S GREAT IDEA. 
          AND I CAN SHARE THAT INFORMATION WITH THE TEAM. 
          I HAVE A SORT OF COMMON SENSE RESPONSE. 
          UH, WE'VE BEEN TALKING A LOT THIS YEAR ABOUT THE TONE AND THE WAY THAT WE WANT SEDONA TO BE REPRESENTED TO OUR VISITORS. 
          AND IT SEEMS THAT THE VISITOR CENTER IS THE KEY SPOT TO DO THAT. 
          THAT IT SHOULD REFLECT ALL OF THE WAYS THAT WE THINK ABOUT STEWARDSHIP. 
          AND IF, I MEAN, WE HAVE SHARED CONCERNS ABOUT OFF-ROAD VEHICLES AND PEOPLE SAY, OH, I NEVER HEARD THAT YOU'RE NOT SUPPOSED TO USE OFF-ROAD VEHICLES OFF-ROAD. 
          THAT SEEMS LIKE THE PERFECT PLACE TO ENSURE THAT PEOPLE HAVE THAT INFORMATION SO THAT WHEN THEY LEAVE, THEY'RE VERY CLEAR ON WHAT, HOW TO ENGAGE IN THIS COMMUNITY. 
          MM-HMM. 
          , WE GOT THREE MINUTES LEFT, RIGHT, DAVE? YEAH. 
          NICE DISCUSSION SO FAR. 
          YEAH. 
          GREAT, GREAT, GREAT WAY TO START AT THAT TIME FOR A COUPLE MORE COMMENTS. 
          I DO THINK IT'D BE REALLY VALUABLE TO, UM, JUST HARPING BACK ON THE, UH, THE FOREST SERVICE, UM, VISITOR CENTERS. 
          BUT I MEAN, I'M THINKING TO MYSELF, OH, I WANT TO GO AND SEE WHAT THEY HAVE AND, AND I WONDER IF COULD THERE BE ANY OPPORTUNITY, OPPORTUNITY FOR, OR IF THIS WOULD EVEN BE AT ALL APPROPRIATE TO HAVE A FOREST, UM, RANGER EVER AS COMING INTO THE VISITOR CENTER OR HAVE SPECIFIC HOURS AT THE VISITOR CENTER? OR IS THAT JUST A TOTALLY SEPARATE THING, UM, THAT EXISTS? IT DOES, YES. 
          OKAY. 
          YEP. 
          OKAY. 
          I'LL I'LL MAKE A COUPLE QUICK COMMENTS. 
          UH, THE TECH AND IN PERSON NEED TO WORK IN CONCERT. 
          THEY'RE NOT COMPETING AND I, I, I'M CONCERNED, UM, NOT CONCERNED. 
          THIS IDEA OF MORE SPACE, I DON'T THINK THAT'S PRACTICAL SPACE IN UPTOWN IS UNBELIEVABLY TIGHT AND EXPENSIVE AND THERE WILL COME A TIME WHERE IT'LL BECOME LESS AND LESS RELEVANT. 
          SO HOW WE USE THE SPACE, I THINK WE NEED TO CONTINUALLY EVOLVE THE IDEA OF DISPERSING KIOSK. 
          EXCELLENT. 
          I'M GLAD YOU MENTIONED HEATHER. 
          SO CHAT HAS TO BE DRIVEN BY AI TODAY OR JUST FORGET IT. 
          AND ALL OF THESE TEXTS DRIVE YOU TO THE VISITOR CENTER IF YOU WANT THAT. 
          I WANNA REINFORCE WHAT FRANCINE WAS SAYING. 
          THAT IS HOW WE TRULY AFFECT VISITOR BEHAVIOR. 
          THAT ONE-TO-ONE, LOVE IT LIKE A LOCAL. 
          AND THE LAST THING, I'D LOVE THE IDEA OF HAVING A YOUNGER DEMOGRAPHIC VOLUNTEERING ON MY WORK AT VISIT MESA DIFFERENT DMO, WE HAVE A PROGRAM CALLED STEP STUDENT TOURISM EXPLORATION PROGRAM. 
          SO WE'RE, WE'RE ACTIVELY, SINCE A LOT OF JOBS IN THIS MARKET FOR OUR, FOR THE FEW YOUNG PEOPLE THAT LIVE HERE MIGHT BE IN THIS INDUSTRY, BE A GREAT WAY TO INTRODUCE THEM AND LEVER THAT. 
          SO THAT, THOSE ARE MY KIND OF FOUR POINTS I PUT ON MY SCHOOL DISTRICT HAT FOR JUST A SECOND. 
          MAN. 
          WE NEED SOME HIGH SCHOOL KIDS TO COME DOWN TO THE VISITOR CENTER. 
          WE HAD, WE HAVE HAD A FEW TRICKLE IN AND OUT OF THE VISITOR CENTER OVER THE YEARS. 
          AND BOY, IT'S NICE BECAUSE THEY ALSO HAVE THE, THE, UH, MUSCLE, MUSCLE MUSCLE TO HELP WITH SOME OF THE HEAVY LIFTING AND WHATNOT. 
          UM, BUT YEAH, IT WOULD BE GOOD TO TO ENCOURAGE THEM. 
          I MEAN, WHAT A NICE TASTE OF OF, OF SIT ON A TOURISM, YOU KNOW, IF THEY WANNA GET IT KIND OF AN, UM, INKLING OF WHAT THE INDUSTRY COULD BE LIKE FOR THEM. 
          UM, THERE, THERE MIGHT BE SOMETHING THERE TO WORK ON. 
          THANK YOU. 
          ALRIGHT, YOU READY TO WRAP THIS PART OF IT UP? CAN I, CAN WE GET SOMETHING ELSE? SOMETHING, YEAH. 
          I JUST WANNA ENCOURAGE US, I MEAN, WE'RE HERE AT LEAST IN PART TODAY BECAUSE CITY COUNCIL HAS ASKED US TO BE VERY SCRUPULOUS WITH WHAT THE FUTURE LOOKS LIKE. 
          THEY'RE ASKING QUESTIONS LIKE, IS THERE A VISITOR CENTER FOR NEXT, FOR NEXT FISCAL YEAR? UM, THE ANSWER MIGHT BE YES, BUT WE JUST NEED TO BE REALLY CLEAR ON, ON WHY THAT ANSWER IS YES. 
          IF, IF THAT IS THE RECOMMENDATION. 
          SO I WANT US TO BE 
          [02:00:01]
THINKING ABOUT THE PROCESS THAT THIS DECISION HAS TO GO THROUGH. 
          UM, AND ULTIMATELY IT DOES, IT WILL GO TO CITY COUNCIL. 
          UM, SO I WANT US ALSO TO THINK ABOUT, OBVIOUSLY TONIGHT WAS VISITOR CENTER FOCUSED. 
          UM, WE WANNA MAKE SURE AND CAPITALIZE, UM, ON HEATHER'S KNOWLEDGE, UM, AND MICHELLE'S KNOWLEDGE BEFORE, UH, THEY BOTH GO ON TO, TO NEW THINGS. 
          UM, BUT OUTSIDE OF A VISITOR CENTER, WHAT OTHER IDEAS ARE THERE? ARE THERE ANY, OR IS THE VISITOR CENTER TRULY OUR, OUR BEST WAY TO CAPTURE PEOPLE IN MARKET, UM, WITH THE MESSAGES THAT WE WANNA GIVE THEM? SO KEEP THINKING ABOUT THAT. 
          UM, THIS IS, I DON'T KNOW, WE'RE THINKING AT LEAST THREE CONVERSATIONS ON THIS, UM, IN THE, IN THE FALL HERE, SO THAT WE CAN REALLY START TO, UM, TEE UP WHATEVER WE NEED TO TO DO COME JULY ONE. 
          SO COULD WE HAVE LIKE A, LIKE AN ALLOCATED JUST 10 OR 15 MINUTES AT THE, AT THE NEXT MEETING SINCE WE'VE JUST TALKED ABOUT IT? MAYBE THERE'LL BE SOME THOUGHTS AND VISITS AND STUFF BETWEEN NOW AND THEN JUST TO KIND OF CIRCLE BACK BEFORE WE, I HATE WHEN I SAY THAT CIRCLE BACK. 
          YEAH. 
           ANYWAY. 
          UM, IT'S VERY, IT'S VERY EFFECTIVE. 
          YEAH. 
          RIGHT BEFORE WE HAVE A WHOLE NOTHER SESSION ON IT. 
          MAYBE JUST A LITTLE BITS SO IT DOESN'T JUST GET KIND OF LOST. 
          'CAUSE SOMETIMES WE'LL HAVE A WHOLE MEETING ABOUT IT AND WE WON'T DISCUSS IT FROM US. 
          YEAH, YEAH, SURE. 
          IF IT'S NOT A MAJOR AGENDA ITEM, THEN WE CAN MAKE IT A MINOR, MINOR, MINOR CHECK IN ON THAT. 
          AND I ENCOURAGE ANYONE TO EMAIL US ON THEIR THOUGHTS, UM, AS THEY'RE GOING THROUGH THE NEXT MONTH. 
          AND I'M SURE NOW THAT YOU'VE HEARD OF THINGS, YOU'LL THINK OF THINGS AND SEE THEM OUT IN THE COMMUNITY AS WELL. 
          SO, UH, PLEASE USE US FOR THAT. 
          UH, ARE WE ULTIMATELY GONNA BE MAKING A FORMAL RECOMMENDATION TO COUNSEL ON THIS SUBJECT MATTER? THAT'S WHAT I WOULD LIKE. 
          YEAH. 
          OKAY. 
          THAT'S WHAT I THOUGHT. 
          YEAH. 
          SO, OKAY. 
          SO A SERIES OF DISCUSSIONS. 
          STAFF WILL THEN START TO COALESCE THAT INTO A WRITTEN RECOMMENDATION, WHICH WE'LL REVIEW IN OPEN MEETING AND ULTIMATELY APPROVE, RIGHT? YEAH. 
          AND THAT'S UNDERSTANDING THAT IT'S GONNA BE REALLY HARD TO COME TO CONSENSUS ON SOMETHING LIKE THIS. 
          AH, WE CAN DO IT. 
          GOOD. 
          I LIKE YOUR OPTIMISM. 
          OKAY. 
          THANKS . 
          WHEN YOU SAY CONSENT, SO YOU'RE ASKING ARE WE GONNA VOTE ON IT? 'CAUSE THAT'S WHAT WE WOULD DO. 
          I THINK ULTIMATELY, YEAH, IF YOU'RE GONNA, IF THE, IF THE, IF A BOARD OF A BODY GOVERNING BODY IS GOING TO MAKE A RECOMMENDATION, IT HAS TO BE VOTED UPON. 
          I DON'T KNOW HOW SHE DO IT. 
          VOTE. 
          WE'LL HAVE TO DISCUSS THAT GOING FORWARD. 
          YEAH. 
          UM, AND SOMETIMES EVEN IN COUNCIL MEETINGS, WE'VE DONE, WE'VE DONE THIS WHERE EVERYBODY EITHER DOES THIS OR THIS. 
          MM-HMM. 
          . 
          UM, SO WE'LL THINK ABOUT WHAT THAT PROCESS LOOKS LIKE SINCE WE HAVEN'T DONE YET WITH YOU ALL. 
          OKAY. 
          DO YOU EXPECT OUR RECOMMENDATION TO INCLUDE FUNDING LEVELS OR JUST SORT OF WELL, AND THAT'S THE KEY, KEY QUESTION, RIGHT? LOT OF SUPPORT OR, UM, AND THAT MIGHT BE A STRATEGY THAT WE WANNA TALK ABOUT. 
          YOU KNOW, HOW DO WE, HOW DO WE DO WE DO, WE SAY ON FACE VALUE, WE LIKE THESE THINGS AND IF WE HAD THE MONEY TO DO THESE THINGS, WE WANT THESE, YOU KNOW. 
          MM-HMM. 
           IT MIGHT JUST BE A STRATEGY WE NEED TO TALK ABOUT, ABOUT WHAT, WHAT THAT LOOKS LIKE IN A RECOMMENDATION. 
          I, I WOULD LIKE MYSELF TO HAVE SOME TIME TO KIND OF PROCESS THAT AND THINK ABOUT WHAT LOOKS BEST FOR CITY COUNCIL. 
          I CAN THINK ABOUT MYSELF. 
          IF I WERE A CITY COUNSELOR, I WOULD CERTAINLY WANNA HAVE AN UNDERSTANDING THAT BUDGET WAS CONSIDERED. 
          UM, SO LET ME THINK ABOUT THAT NOW. 
          I'LL HAVE A BETTER ANSWER IN THE COMING MONTHS. 
          IT'S INTERESTING THOUGH THAT WE, I MEAN, NO ONE HAS COME DOWN E EVEN SOFT IN SAYING WE DON'T WANT A VISITOR CENTER. 
          I MEAN, WE'RE ALL, WE ALL SEEM TO THINK THAT THE VISITOR CENTER IS IN A REALLY IMPORTANT PIECE OF THIS PROJECT. 
          SO WE'RE ALREADY, I THINK A LONG WAY ALONG. 
          YEAH. 
          I THINK IT MIGHT BE HELPFUL IN THE FUTURE IF WE ACTUALLY HAD A DETAILED BUDGET OF HOW THE MONEY WAS, IS BEING SPENT TODAY. 
          AND THEN WE CAN TALK ABOUT WHAT ENHANCEMENTS COULD BE MADE FOR HOW MUCH MONEY. 
          YEAH. 
          WE INTENTIONALLY TOOK BUDGET. 
          WE HAD SOME BUDGET THINGS IN THERE AND WE DECIDED TO TAKE IT OUT. 
          UM, 'CAUSE WE KNEW THAT BUDGET COULD BE A MEETING OF ITS OWN. 
          YEAH, YEAH. 
          I GET IT. 
          UM, BUT I RECOGNIZE THE IMPORTANCE OF THAT AND IT'LL COME. 
          OH, THE OTHER THING, UM, IN PAST CITY COUNCIL SESSIONS, UM, SOME COUNCIL MEMBERS KIND OF LOOK AT IT AS AN EITHER OR, RIGHT? UH, YOU EITHER GO ELECTRONIC, GO MODERN, GO QR CODE, GO WHATEVER, OR THIS. 
          AND THE SENSE I'M GETTING FROM THIS GROUP IS IT'S NOT AN EITHER OR. 
          IT'S A COMBINATION. 
          AND, UM, WE'VE GOTTA THINK THROUGH THE COMBINATION. 
          [02:05:01]
THAT'S HELPFUL. 
          OKAY. 
          UH, I THINK THAT'S GOOD FOR THIS PART OF THE DISCUSSION. 
          AND ARE YOU DONE WITH YOUR THERE, ANDREW? YEP. 
          UM, AND THEN WE'LL JUST CARRY, YEAH, GREAT DISCUSSION, BUT WE'LL CARRY IT ON NEXT TIME JUST FOR TIME REASONS TODAY. 
          SO ITEM NUMBER 
          [6. FUTURE MEETING DATE]
SIX, FUTURE MEETING DATE. 
          AND, UH, SO WEDNESDAY, SEPTEMBER 4TH AT 3:00 PM IS WHAT WE'VE GOT. 
          UM, AND I THINK I'M LOOKING HERE, THE, THE AGENDA'S GOT, UH, RIGHT NOW JUST AS A DRAFT STATE OF THE SEDONA TOURISM RESEARCH UPDATE, JUST LIKE WE DID TODAY WITH ANDREW REVIEW OF THE DRAFT BRAND IDENTITY, IS THAT RIGHT? AND REVIEW OF THE DRAFT MARKETING PLAN AND THEN MAYBE, UM, A RETOUCH ON THE VISITOR CENTER THING JUST TO KIND GO BACK AND CIRCLE AROUND LIKE ALTHEA HAD SUGGESTED. 
          OKAY. 
          ANY QUESTIONS ABOUT THAT? ANYBODY? LAST ITEMS THEY WANNA PUT IN WITHOUT OBJECTION. 
          WE HIT THIS THING, WE'RE ADJOURNED. 
          THANKS EVERYBODY.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.