Oct 02, 2024 Tourism Advisory Board (TAB) Meeting

SO, UM, MY HUSBAND AND I AND MY DAUGHTER ACTUALLY ATTENDED THE, UM, STONE OF WINE FEST THIS PAST WEEKEND.

AND ON IT WAS, UM, IT WAS A LOT OF FUN.

WE WENT ON SATURDAY AND WE DID NOT SEE A LOT OF PEOPLE THAT WE KNOW.

IT WAS VERY, SEEMED LIKE IT WAS A LOT OF OUT OF TOWNERS AND IT WAS A REALLY DIVERSE GROUP OF PEOPLE FROM OUR PERSPECTIVE.

UM, SO IT'S GREAT.

I THINK IT'S A REALLY COOL, UM, OPPORTUNITY FOR BOTH LOCALS AND TOURISTS.

AND I'M GRATEFUL IT'S ONE OF THE EVENTS HERE IN TOWN.

ANYTHING FROM ANYTHING FROM STAFF? UM, YES ON THAT? DID I HAVE IT? YEAH, I GAVE IT TO YOU.

HE GAVE ME A LIST AND THEN I LOST IT.

UM, IT'S ON THE LIST.

I CAN START.

YOU CAN REMEMBER.

OKAY, COOL.

SO, UM, VERY EXCITING NEWS.

UH, SEDONA WAS AWARDED, OR TWO OF TWO OF THESE SEDONA HOTELS WERE AWARDED MICHELIN KEYS, UM, LAST MONTH, WHICH IS A REALLY PRESTIGIOUS AWARD.

UM, EL PORTEL GOT A ONE KEY AWARD AND AMBIENTE GOT A TWO KEY AWARD, UM, WHICH IS DEFINITELY SPECIAL TO GET THE TWO KEYS.

UM, I'M A LITTLE FAMILIAR WITH THE RESTAURANT GUIDE AND STATE OF COLORADO INVESTED IN THAT.

UM, SO IT IS DEFINITELY PAY TO PLAY AT THE RESTAURANT LEVEL, BUT I WAS ASKING BRENT AT AMBIENTE ABOUT HOW IT WORKED AND IT, 'CAUSE IT WAS DONE NATIONALLY.

SO DEFINITELY KUDOS OUT TO THOSE TWO PROPERTIES AND JUST REALLY EXCITED TO SEE HOW THAT, UM, INCREASES OUR INTERNATIONAL REPUTATION AND REALLY HELPS ESTABLISH OUR REPUTATION AS A DESTINATION.

UM, THE OTHER THING IS THAT I'M HAPPY TO UPDATE THAT THINGS ARE STARTING TO RAMP UP A LITTLE BIT.

UM, FOR US, UH, WE'VE GOT A A OT MEXICO, UH, FAM WITH VIRTUOSO REPRESENTATIVES COMING LATER THIS MONTH.

WE'RE ALREADY STARTING TO PLAN A FAM FOR FRENCH FRENCH REPRESENTATIVES OF A OT FOR JANUARY.

UM, I'M GEARING UP TO GO TO NTA TRAVEL EXCHANGE IN NOVEMBER.

UM, I'LL ALSO BE A TRAVEL CLASSICS WEST IN SCOTTSDALE IN NOVEMBER AS WELL.

AND WE ARE STARTING TO SEE DEFINITELY JUST PEOPLE REACHING OUT TO US.

SO, UM, HUGE KUDOS TO JAMES ON OUR TEAM FOR REALLY KIND OF LEADING THE CHARGE ON ALL THE COORDINATION WITH THAT.

BUT, UM, JUST WANT TO KIND OF SHARE THAT THINGS ARE STARTING TO MOVE AND THAT WILL THEN LEAD TO ME STARTING TO REPORT ON RESULTS FROM THOSE THINGS.

ANYBODY BOARD HAVE ANYTHING ELSE? OKAY.

ANYBODY THINK OF ANYTHING? I REMEMBER .

UM, THE FIRST IS THAT OUR MICRO TRANSIT SERVICE, SEDONA SHUTTLE CONNECT LAUNCHED.

UM, IF YOU ALL HAVEN'T TAKEN IT, UH, IT'S A REALLY GREAT SERVICE.

UM, IT'S UBER LIKE IN WHICH YOU CAN CALL FROM ANYWHERE IN THE SERVICE AREA, WHICH IS MOST OF SEDONA.

AND YOU CAN, UM, CHOOSE A LOCATION ANYWHERE YOU WANT IN SEDONA IN THAT SERVICE AREA AND IT'LL TAKE YOU.

WE HAVE AN AVERAGE WAIT TIME OF ABOUT SEVEN MINUTES.

UM, AND IT'S BEEN, UH, YOU KNOW, A MODERATE SUCCESS SO FAR.

IT'S A SLOW UPTICK FOR ANY OF THESE TYPES OF THINGS, BUT, UH, WE'RE HOPING TO SEE MORE PEOPLE USE IT.

SO THAT LAUNCHED AND THEN WE ALSO HAD THE OPENING OF OUR PEDESTRIAN CROSSING AT OAK CREEK.

CALL IT PEACOCK, UH, HERE AT THE STAFF LEVEL.

UM, UH, BUT THAT LAUNCH OR THAT OPENED, UM, IT'S SUBSTANTIALLY COMPLETE.

IT IS CLOSED AT NIGHT.

UM, JUST BECAUSE WE HAVEN'T, WE'RE WORKING ON THE ELECTRICAL AND THAT SHOULD BE GOING IN.

HECK, IT MIGHT EVEN BE IN NOW AND I JUST DON'T KNOW OF IT.

BUT IT WAS ABOUT TO, IT WAS, UH, SUPPOSED TO TAKE ABOUT TWO WEEKS TO, TO GET THAT, UM, TO GET THOSE LIGHTS IN THERE AND THEN IT'LL BE OPEN ALL THE TIME.

BUT REALLY EXCITING.

UM, THING FOR OUR SEDONA MOTION PROGRAM.

UM, WE'RE TESTING, UH, CLOSING THE CROSSWALK DURING BUSY TIMES, UH, THE AT GRADE CROSSWALK, UM, TO SEE WHAT THAT LOOKS LIKE AND WORKING WITH ADOT ON, UM, WHAT THE FUTURE OF THAT LOOKS LIKE.

BUT, UM, COULD BE THE START OF A CREEK WALK THERE.

UH, WE'RE JUST REALLY EXCITED ABOUT IT AS A, UM, A GOOD COMMUNITY PROJECT.

SO THAT'S IT.

[00:05:04]

WE'LL MOVE ON TO CONSENT

[3. CONSENT ITEMS]

ITEMS. MINUTES FROM THE LAST BOARD MEETING.

I MOVE TO APPROVE.

HAVE ONE CARD, UH, VOLUNTEER, SEDONA, FOURTH QUARTER, THIRD QUARTER RESULTS SPRING GRAPH.

ANY SECONDS? I SECOND.

ALL IN FAVOR SAY AYE.

AYE.

ALL OPPOSED APPROVED PUBLIC FORUM.

[4. PUBLIC FORUM]

I JUST WANNA STAY IN FRONT OF YOU GUYS.

SO WE JUST HAD OUR LAUNCH ON SEPTEMBER 20TH.

THE RESPONSE AT THE LAUNCH, UM, EVENT WAS VERY, VERY POSITIVE.

THERE WERE A LOT OF QUESTIONS AND COMMENTS.

WE WENT FAR BEYOND THE TIMEFRAME THAT WE THOUGHT WE WOULD BE, UM, DOING.

SO THAT WAS REALLY GREAT AND A LOT OF FOLLOW UP WITH US.

WE HAD, UM, FOUR ORGANIZATIONS JOIN US UNSOLICITED, UM, THE WEEK PRIOR TO THE LAUNCH, SO WE'RE STARTING TO GET OUT.

UM, SO WE'RE PRETTY HAPPY ABOUT THAT FOURTH QUARTER.

WE'VE GOT A BUNCH OF THINGS PLANNED AND I JUST WANNA LET YOU KNOW HOW WE'RE SUPPORTING THE TOURISM ADVISORY BOARD.

SO BEN BURKE FROM MANZANITA, BECAUSE WE'RE A PROGRAM WITHIN MANZANITA OUTREACH IS GONNA BE SPEAKING TO THE LODGING COUNCIL IN NOVEMBER.

AND THEN NOVEMBER 16TH WE'RE PARTNERING WITH 18 OTHER ORGANIZATIONS.

I DON'T KNOW IF YOU'VE HEARD ABOUT THIS YET, BUT IT'S CALLED THE OAK CREEK COLLABORATIVE.

WHAT IS CLEANUP? CLEANUP? UM, IT'S KIND OF WORDY, BUT THERE'S GOING TO BE, UM, A ADOT IS INVOLVED.

A DEQ IS INVOLVED, KEEPS IT ON AND BEAUTIFUL IS INVOLVED.

UM, AND 18 ORGANIZATIONS.

IT'S GONNA BE A BIG CLEANUP EVENT.

IT'S NOVEMBER 16TH FROM NINE TILL NOON.

THE BASE CAMP IS GOING TO BE SLIDE ROCK STATE PARK, AND I THINK IT WOULD BE A GREAT OPPORTUNITY TO GET SOME VISITORS IN AND SIGN UP.

SO WE'RE GONNA BE TRYING TO GET THE WORD OUT.

THAT'S WHAT WE'RE TASKED WITH.

UM, AND WE'RE GONNA BE DOING THAT WITH THE VISITING SEDONA FACEBOOK PAGE.

THE SEDONA, UM, THE PEOPLE SUGGESTIONS.

UM, SEDONA FACEBOOK PAGERS HAS 300,000, UM, FOLLOWERS.

IT'S VERY, VERY ACTIVE FACEBOOK PAGE.

UM, THEN THE OTHER THING WE'RE WORKING ON, WELL THAT'S HER FIRST QUARTER THEN FOR GROUPS IN THE VALLEY.

UM, WE'RE GOING TO BE ACTIVELY SOLICITING DURING FOURTH QUARTER GROUPS FROM THE VALLEY TO COME UP AND VOLUNTEER TO SUPPORT YOUR GOAL OF ATTRACTING VISITORS IN THE, IN THE OFF SEASON.

SO SHOULDER SEASON SURE.

BUT OFF SEASON WOULD BE GREAT TOO.

WE HAD A GROUP COME UP AND, UH, FROM A COMPANY CALLED MICROCHIP IN CHANDLER.

THEY HAVE 2200 EMPLOYEES.

THEY HAD A GREAT TIME.

THEY PULLED GOAT HEAD WEEDS IN, IN RED ROCK STATE PARK AND THEIR RESPONSE WAS FABULOUS.

SO, UM, WE'RE GONNA TRY TO GET IN WITH THEM AND OTHER, UM, GROUPS AND COMPANIES DOWN IN THE VALLEY TO BRING PEOPLE UP FOR THOSE EVENTS AND SUPPORT SEDONA, NOT ONLY THE CHAMBER, BUT ALSO THE CITY IN, IN TRYING TO RAISE OUR, UH, PROFILE HERE.

UM, ANOTHER THING IS, I DON'T KNOW IF YOU KNEW, BUT THERE'S SOME TRAVEL AGENCIES THAT ARE DEDICATED TO VOLUNTEERISM AND PRIMARILY THEIR PEOPLE GO ABROAD.

BUT I'M GONNA BE CONTACTING THEM TO GO OVER OUR DOMESTIC VOLUNTEERISM PROGRAM AND TRY TO GET, UM, THEM TO SUPPORT SEDONA IN THIS.

AND, YOU KNOW, WE'LL HAVE A LEG UP ON OTHER DESTINATION CITIES .

GUESS MY TIME IS UP MAYBE THREE MINUTES.

YEAH, TAKE MORE.

TAKE MORE.

THEN FOR, UM, FOR FIRST QUARTER WE'RE PARTNERING WITH SEDONA WISHLIST AND MARTIN LUTHER KING DAY IS JANUARY 20TH, UH, IN 2025.

AND WE'RE STARTING TO PLAN NOW.

A LOT OF OUR NONPROFITS, UH, ALREADY HAVE SERVICE DAYS, BUT WE WANNA MAKE IT A BIG EVENT, UM, AND PUBLICIZE IT AND PUBLICIZE IT TO BRING TOURISTS IN FOR THAT EVENT DURING THE OFF SEASON.

SO THAT'S WHAT I'VE GOT AS FAR AS PLANS FOR FOURTH QUARTER AND, UM, BLEEDING INTO FIRST QUARTER.

AND THANK YOU VERY MUCH FOR YOUR TIME.

ANY OTHER CARDS?

[5.a. State of Sedona tourism research update]

STAFF REPORT.

WE'RE GONNA GO INTO REGULAR BUSINESS STATE OF SEDONAS TOURISM RESEARCH UPDATE.

YOU'RE THINKING, DANIELLE, JUST TO PLAY DEVIL'S ADVOCATE, UM, ANY HOTEL PROPERTY CAN GO ONTO AN AIRBNB VRBO WEBSITE AND PUT THE ROOM A ROOM ON THERE, RIGHT? YES, WE KNOW.

SO I HAVE SOME GOOD NEWS AND SOME BAD NEWS.

THE GOOD NEWS IS I GOT REALLY CLOSE TO GETTING THE NEW RESEARCH REPORT READY FOR YOU ALL.

AND I HAD TWO THINGS I WANTED THEM TO CHANGE YESTERDAY AND THEN I GOT IT BACK AT 4:00 PM AND THERE WERE 20 THINGS I NEEDED TO CHANGE AT THAT POINT.

SO IT'S A LITTLE BIT COBBLED TOGETHER.

I THINK ONE THING TO NOTE TOO IS A LOT OF OUR DATA'S NOT EVEN READY UNTIL THE FIRST OF EACH MONTH.

SO HAVING THIS MEETING BE ON THE SECOND MAKES IT REALLY TOUGH TO TURN

[00:10:01]

AROUND.

AND EVEN THE CREDIT CARD SPEND THAT I'M GONNA SHOW YOU, WE GET THAT FIVE WEEK LAG, WHICH MEANS I GET THAT BASIC AT THE END OF THE WEEK.

SO IT'S SOMETHING I'M TRYING TO THINK THROUGH OF, YOU KNOW, IF WE HAVE THESE MEETINGS, HOW BEST DO WE PRESENT THIS? IT MIGHT BE HARD FOR ME TO GET THIS TO YOU BEFORE THE MEETING, IS KIND OF WHAT I'M ALLUDING TO.

'CAUSE I WANNA MAKE SURE WE HAVE COMPLETE DATA IN, IN, IN THE REPORTS.

BUT THERE'S A NEW COVER PAGE, , THERE YOU GO.

THAT'S REALLY NICE.

UM, AND THEN THIS IS INCORRECT, BUT I WANT TO SHOW YOU THAT WE ARE MAKING PROGRESS.

I MENTIONED WE'D HAVE A GLOSSARY OF TERMS AND A SAMPLE SIZE.

UM, I'M JUST GONNA KIND OF CORRECT SOME OF THE THINGS THAT ARE IN HERE.

BUT BASICALLY, AS I MENTIONED DURING MY FIRST MEETING WITH Y'ALL, UM, WE'VE GOT SHORT TERM RENTAL DATA, WHICH IS LI PROPERTIES LISTED ON AIRBNB AND VRBO.

FOR THE PURPOSES OF THE REPORT, YOU'RE ONLY GONNA SEE AIRBNB 'CAUSE WE, IF WE COMBINE THEM, THERE'D BE DUPLICATED LISTINGS AND WE'D BE DOUBLE COUNTING.

UM, BUT, YOU KNOW, WE HAVE THE OPPORTUNITY TO HAVE WHAT WE CALL DIRECT SOURCE DATA, WHICH IS THE PROPERTY MANAGEMENT COMPANIES ARE REPORTING DATA SPECIFIC TO WHAT'S ON THEIR BOOKS.

SO WHEN WE TALK ABOUT THE CITY OF SEDONA AND DIRECT DATA, IT'S 357 UNITS THAT ARE MANAGED BY 29 PROPERTY MANAGERS.

WHEN YOU SEE IT AS GREATER SEDONA, IT'S 547 UNITS MANAGED BY 32 PROPERTY MANAGERS.

WHAT'S INTERESTING IS THAT IT'S SHORT-TERM RENTAL LISTINGS, THESE FLUCTUATE.

UM, SO I MIGHT JUST LOOK AT KIND OF MORE ROUND NUMBERS AS WE GO, 'CAUSE IT COULD BE UP OR DOWN BY A COUPLE EVERY, EVERY MONTH.

UM, AND THEN YOU'VE GOT THE SCRAPE DATA, WHICH IS GONNA BE NEW FOR YOU ALL.

I'VE NOT SHOWED YOU THE SCRAPE DATA YET.

UM, THIS IS SHOWING IT AS IF IT WAS VRBO AS WELL.

SO JUST WHAT I'M GONNA SAY IS THAT, UM, THERE, IN THIS REPORT, THERE'S ABOUT 200, 2,250 AIRBNB LISTINGS WITHIN THE CITY OF SEDONA.

OAK CREEK'S GOT ABOUT 8 815 AND THEN GREATER SEDONAS, YOU KNOW, 3,278.

YOU MIGHT ASK, WHY IS THE CITY OF SEDONA NUMBER SO MUCH HIGHER THAN WHAT WE REPORT FOR SHORT-TERM RENTAL LICENSES? THAT'S BECAUSE WE'RE INCLUDING THE TIMESHARES AND THE VACATION RENTALS INTO THIS.

SO THE WYNDHAMS, THE LOS ABOGADOS, THOSE ARE NOT IN SMITH TRAVEL RESEARCH, BUT THEY ARE BEING SOLD ON THE SHORT-TERM RENTAL PLATFORM.

SO THAT IS WHERE THE DIFFERENCE IS.

UM, AND THEN SMITH DRIVE RESEARCH.

WE'VE GOT TWO STUDY AREAS, SEDONA PLUS, WHICH HAS 43 POTENTIAL PROPERTIES.

THESE ARE HOTEL MOTELS WITHIN THE STUDY AREA THAT HAVE MORE THAN 10 ROOMS. NOT ALL OF THESE ARE WITHIN THE CITY ENCHANTMENTS IN, IN SEDONA PLUS, JUST AS A HEADS UP, UM, 44% OF THE HOTELS ARE REPORTING AND THAT AC ATTRI THAT ACCOUNTS FOR 80% OF THE TOTAL ROOMS WITHIN THE STUDY AREA.

AND THEN VILLAGE OF OAK CREEK, FIVE OF THE 14 PROPERTIES ARE REPORTING, WHICH IS 36%.

BUT THAT EQUATES TO 66% OF THE TOTAL AVAILABLE ROOMS. SO REALLY QUICKLY, WHEN YOU LOOK AT SMITH TRAVEL, WHEN WE TALK ABOUT SONOMA PLUS, 80% OF THE ROOMS IN THAT STUDY AREA ARE INCLUDED.

SO I FEEL REALLY GOOD ABOUT THAT.

THAT'S A REALLY GOOD SAMPLE SIZE.

UM, VILLAGE OF OAK CREEK IS 66%.

THAT'S STILL GOOD.

UM, BUT THAT'S JUST THE CONTEXT A LITTLE BIT.

SO WHEN, WHEN YOU SEE THINGS LIKE REVENUE IN SMITH TRAVEL RESEARCH THAT WILL NOT ONE TO ONE TO CITY BED TAX REVENUE IS REALLY WHAT I WANT TO KIND OF SHARE.

UM, THIS IS, I WILL ALWAYS SAY THAT WHEN THE CITY REPORTS SALES AND BED TAX, THAT IS THE ACTUAL NUMBER.

UM, THIS IS MORE THE RESEARCH THAT WE HAVE WITH DIFFERENT SAMPLE SIZES TO LOOK AT PACING AND PROJECTIONS.

CAN I, CAN I GO OUT ON A LIMB AND SAY MY HYPOTHESIS? SO WHAT YOU'RE SEEING UP THERE IS WE HAVE TWO SETS OF DATA AND YOU'RE GONNA BE SEEING TWO SETS OF DATA FOR WHAT WE'RE, WHAT THEY CONSIDER TO BE SHORT-TERM RENTALS.

SO THAT THAT TOP, UM, YOU KNOW, THE MIDDLE ONE, THE KEY DATA SCRAPE DATA, UM, THAT'S PRETTY OBVIOUS.

THAT'S AIRBNB.

UM, THE KEY DATA DIRECT SOURCE.

IF YOU THINK ABOUT WHO WOULD BE SUBMITTING THEIR DATA, IT'S PROBABLY NOT GOING TO BE, UM, YOU FRANCIS AS AN INDEPENDENT OWNER.

RIGHT? IT'S PROBABLY GOING TO BE, UM, MORE OF, UH, WHAT WE ARE AT LEAST A HYPOTHESIS OF OURS IS THAT IT'S MORE OF THE, UM, TIMESHARES.

SO, UM, THAT'S WHY THERE'S GONNA BE A, A, SOME OF THOSE TIMESHARES THAT ARE DOING DIRECT SOURCE DATA ARE GOING TO BE COMING UP IN THE SCRAPE DATA.

SO I KNOW THAT'S KIND OF CONFUSING, BUT THAT'S AT LEAST THE WAY, WE DON'T HAVE ANY CONFIRMATION.

OBVIOUSLY WE CAN'T SEE WHO THOSE, UM, 357 UNITS ARE FROM 29 PROPERTY MANAGERS.

BUT IF YOU'RE A PROPERTY MANAGER, MOST LIKELY, UM, AND YOU'RE GOING TO BE SUBMITTING YOUR DATA TO THESE FOLKS, YOU'RE GONNA BE MORE OF, UH, THE WYNDHAMS, THE, UM, SUMMIT, YOU KNOW, THOSE TYPE OF GROUPS AND THEY ARE CONSIDERED SHORT TERM.

UM, WE CLASSIFY THEM AS, UM, AND SOMETHING WE'RE LOOKING INTO IS COMMERCIAL SHORT-TERM RENTAL PROPERTIES VERSUS RESIDENTIAL SHORT-TERM RENTAL PROPERTIES.

[00:15:01]

SO AS FAR AS BED TAX TO THE BED TAX POINT GOES, OUR SYSTEMS ARE SET UP TO COLLECT BED TAX ON ANY RESERVATION INCLUDING THOSE.

SO WOULD THAT BED TAX NUMBER BE ACCURATE? NOT THAT WE, YOU KNOW, WE PROBABLY DON'T SELL A WHOLE LOT, RIGHT? IT'S, YOU'RE GONNA GET MORE OF THOSE TIMESHARES, PRIVATE RESIDENTIALS, UM, BUT WE'RE STILL COLLECTING THE BED TAX ON THOSE YES.

AIRBNBS, RIGHT? YES.

SO NONE OF THESE ARE COMPREHENSIVE TO WHAT YOU WOULD SEE IN THE BED TAX.

THIS IS NOT BED TAX.

THIS IS DATA THAT'S BEING GIVEN TO US OR DATA THAT WE'RE SCRAPING FOR OCCUPANCY MOSTLY.

SO LET ME JUST ASK, UH, YEAH, SO I DON'T THINK I'M GETTING PICKED UP SINCE I DON'T AIRBNB, I ONLY VRBO RIGHT? BUT, SO I'M ALSO WONDERING ABOUT, UH, SHORT TERM RENTALS THAT ARE OWNED BY COMMUNITY MEMBERS SINCE, YOU KNOW, ON NEXT DOOR, UH, YOU ALWAYS HEAR PEOPLE SAYING, WELL, YOU KNOW, I RENT, I LIVE HERE.

I COULDN'T AFFORD TO LIVE HERE IF I COULDN'T RENT.

UM, SO WE'RE NOT PICKING UP THAT DATA.

YES, WE ARE.

THAT WOULD BE IN THE SCRAPE DATA.

IF THEY'RE ON AIRBNB, WE CAN DO AIRBNB AND VRBO, BUT A LOT OF PEOPLE DO DUPLICATE LISTINGS.

THEY'LL, THEY'LL PUT ON BOTH, RIGHT? YEAH.

AND SO WE DON'T, WE HAVE TO PICK ONE OR THE OTHER.

WE HAVE TO PICK ONE OR THE OTHER.

RIGHT, RIGHT.

FOR THIS TYPE OF REPORTING.

UNDERSTANDING THAT PROBABLY FROM AN OCCUPANCY STANDPOINT, WHAT WE'RE PICKING UP ON AIRBNB IS PROBABLY INDICATIVE OF WHAT'S ON VRBO.

RIGHT? RIGHT.

BECAUSE THEY, THEY WOULD PERFORM RELATIVELY SIMILARLY.

ONE NOTE WITH SCRAPE DATA IS THAT IF YOU ARE OCCUPYING IT AS THE OWNER AND IT'S NOT AVAILABLE FOR BOOKING, IT'S CONSIDERED A PAID NIGHT BECAUSE THEY DON'T KNOW IF, IF, IF IT'S A, IF IT'S BLACKED OUT BECAUSE IT'S PAID FOR OR IF THE OWNER BLACKED IT OUT.

RIGHT? SO IT'S GONNA BE KIND OF OVER-REPORTING IS GONNA BE A GOOD WAY TO LOOK AT IT.

SO WE THINK THAT THE NUMBERS ARE PROBABLY HIGHER IN THE REPORT THAN THEY ACTUALLY ARE BECAUSE IF IT'S OWNER OCCUPIED, THERE'S NO WAY TO DETERMINE IF THAT'S PAID OR OWNER OCCUPIED.

WHEN YOU SPEAK RIGHT.

WHERE SO EVEN IF THERE'S NOT A RENTAL MANAGEMENT COMPANY INVOLVED, YOU'RE STILL THERE.

IT, IT, THEY SCRAPE IT FROM THE PUBLIC LISTING ON AIRBNB OR V-V-R-B-O THAT HAS THE PRICE AND WHETHER IT'S AVAILABLE OR NOT.

THIS PAGE, TRULY ALL THE GAINS WERE IN THAT LAST WEEK.

COOL.

AND THEN WHEN WE TALK ABOUT HOTEL BOOKING, UM, JUST KNOW THAT THAT IS A TOTALLY DIFFERENT DATA SET.

AND THAT IS NINE PROPERTIES WITH 918 ROOMS WITHIN THE 8 6 3 3 6 ZIP CODE.

UM, COOL.

AND AGAIN, THIS WILL NOW BE IN THE REPORT MOVING FORWARD, HOPEFULLY BY NEXT MONTH.

BUT I WANTED TO KIND OF JUST START THAT CONVERSATION THERE.

'CAUSE YOU'RE GONNA SEE SOME NEW DATA, WHICH IS THIS.

SO THIS LOOKS LIKE WHAT YOU USED TO SEE WHEN WE TALKED ABOUT AGGREGATED HISTORICAL LODGING.

NOW WE JUST PUT THESE THREE DATA SETS IN HERE.

SO YOU'VE GOT THE TOP IS JUST SEDONA PLUS HOTEL PERFORMANCE.

THE SECOND ROW IS THE DIRECT DATA FROM KEY DATA.

SO THE PROPERTY MANAGEMENT COMPANY RESULTS.

UM, AND THEN THE BOTTOM IS THE SCRAPED AIRBNB PERFORMANCE FOR THE CITY OF SEDONA.

UM, WHAT YOU CAN SEE AT LEAST AT THE TOP IS THAT OCCUPANCY FOR HOTELS STAYED PRETTY FLAT IN AUGUST A DR WAS DOWN, SO REVENUE WAS DOWN.

UM, WHEN YOU LOOK AT THE BOTTOM LAYER, UM, WHICH IS THE SCRAPED AIRBNB DATA, YOU SEE SOME PRETTY HIGH PERCENTAGE GAINS ON THAT ONE.

SO I DID SOME RESEARCH INTO KIND OF WHAT, WHAT COULD HAVE CONTRIBUTED TO THAT.

AND I'M REALLY LOOKING AT THAT BOTTOM RIGHT UNDER REVENUE.

UM, AIRBNB SUPPLY IN AUGUST OF 2023 WAS LIKE 1,850.

AND IN AUGUST, 2024, WHAT THEY'RE PICKING UP IS ABOUT 2,250, GIVE OR TAKE A GAIN OF ABOUT 400 ADDITIONAL UNITS, WHICH IS A 17% INCREASE.

SO JUST MORE UNITS TO ME CAN KIND OF POINT A LITTLE BIT TO MORE OF WHY THE REVENUE WOULD BE HIGHER.

UM, I DID A SCAN BACK ON REVENUE YEAR TO DATE, 20 22, 20 23, 20 24, UM, SPRING BREAK, LIKE THAT MARCH INTO APRIL TIME PERIOD.

THERE'S A HUGE REVENUE BALLOON THERE.

AND I THINK THAT CONTRIBUTES A LOT TO WHY THE YEAR TO DATE ON REVENUE IS KIND OF WHERE IT IS.

UM, THE OTHER INTERESTING THING IS THAT THERE'S, AUGUST WAS PRETTY FLAT UP UNTIL LABOR DAY WEEKEND.

THE SHORT TERM RENTALS TOOK A HUGE JUMP DURING LABOR DAY WEEKEND.

AND WHEN I LOOK AT THE SMITH TRAVEL RESEARCH FOR SEPTEMBER, THE HOTELS PICKED UP THE WEEKEND AFTER.

SO THERE'S WEIRDLY, THERE'S A, THERE WAS A DIFFERENT PEAK IN WHY THAT IS.

SO THAT TELLS ME KINDA WHY, WHY THAT BOTTOM NUMBER IS SUCH A HIGH PERCENT YEAR OVER YEAR COMPARED TO THE HOTELS.

SO I'M INTERESTED TO SEE HOW SEPTEMBER LOOKS WHEN WE HAVE THAT FULL REPORT.

BUT THAT WOULD BE, AT LEAST THE WAY THAT I'M SEEING THIS,

[00:20:01]

UM, I DON'T LIKE THE DESIGN OF THIS, I'M STILL WORKING WITH THEM THROUGH IT ON IT, BUT, UM, THIS SHOWS YOU SEDONA PLUS VERSUS VILLAGE OF OAK CREEK.

UM, YOU CAN SEE THAT AT LEAST IN AUGUST, AGAIN, WE ALREADY SAW THE SEDONA PLUS DATA FOR VILLAGE OF OAK CREEK.

UM, YOU KNOW, OCCUPANCY WAS UP, BUT A DR REMAINED DOWN.

SO REVPAR KIND OF REMAINED DOWN.

BUT, UM, THE THING TO TAKE AWAY TOO IS THAT SEDONA, AT LEAST YEAR TO DATE ON HOTEL REVENUE WITHIN THE, WITHIN THE STUDY AREA THAT'S REPORTING IS UP 7% WHERE VILLAGE OF OAK CREEK IS DOWN ABOUT 7%.

UM, HERE'S WHERE YOU CAN START TO SEE THE, UM, THREE STUDY AREAS FOR SCRAPED AIRBNB DATA FOR THE CITY OF SEDONA ON THE LEFT VILLAGE OF OAK CREEK ON THE RIGHT, AND THEN GREATER SEDONA IN THE CENTER.

HERE'S KIND OF WHAT I MEAN, WHERE I SEE THAT LAST WEEK OF AUGUST BEING THE REASON WHY THE NUMBERS GOT SO HIGH.

UM, AND THAT WOULD BE BECAUSE, YOU KNOW, JULY WAS PRETTY FLAT, AT LEAST FOR CITY OF SEDONA, AND IT REALLY WAS THAT AUGUST TIMEFRAME AT THE END.

HERE'S YOUR TRADITIONAL FOUR MONTH OUTLOOK FOR HOTELS.

UM, WE DO SEE THINGS, YOU KNOW, PICKING UP, UM, SPECIFICALLY, YOU KNOW, DECEMBER'S LOOKING REALLY GOOD RIGHT NOW FOR US THIS TIME OF YEAR.

UM, WE ARE SEEING THAT GROUP NUMBER IN DECEMBER STILL, STILL GO UP, WHICH TELLS ME THAT THAT'S GETTING CLOSER TO REALITY, WHICH IS REALLY NICE TO SEE.

UM, STILL NOT A HUGE PERCENTAGE OF BOOKINGS.

UM, AND THEN VISITOR SPENDING.

UM, THIS IS NOT A COMPLETE NUMBER FROM WHAT I CAN TELL BECAUSE WE HAVE A FIVE WEEK LAG AND WE'RE ABOUT FOUR AND A HALF WEEKS IN.

UM, BUT YOU KNOW, INTERESTINGLY, YOU'RE DOWN 9.1% IN CREDIT CARD SPEND, BUT WE ARE SEEING THE INCREASES IN THE LODGING, RIGHT? SO KIND OF WHAT, WHAT WOULD KIND OF LEAD YOU TO THAT NUMBER.

AND I THINK TO ME, THIS COULD BE A REDUCTION IN DAY VISITATION THAT WE SAW, WHICH WOULD'VE BEEN SOME OF THAT ADDITIONAL SPEND THAT WE'RE NOT SEEING HERE.

COULD ALSO JUST BE THAT FOLKS ARE SPENDING MORE MONEY ON LODGING THAN THEY ARE ON OTHER CATEGORIES.

UH, COULD ALSO BE FOLKS AT SHORT-TERM RENTALS MIGHT BE SPENDING LESS MONEY IN THE COMMUNITY.

UM, I THINK ALL, ALL THREE OF THOSE COULD BE ASPECTS OF WHY ONE IS UP AND THE OTHER IS DOWN.

AND THEN HERE'S OUR OVERNIGHT VISITOR PROFILE.

THIS DOESN'T CHANGE VERY MUCH.

SO AGAIN, YOU KNOW, FOR ME, WHAT I TAKE AWAY FROM THIS IS THE ORIGIN MARKETS AND HOW THOSE KIND OF TIE TO OUR MARKETING CAMPAIGNS.

I THINK THAT'S THE LAST ONE.

SO HAPPY TO ANSWER ANY QUESTIONS.

UM, HAPPY TO SHOW YOU SOME NEW DATA.

I'M HAPPY TO GET YOU THE GLOSSARY AND THE SAMPLE SIZES SO THAT WE CAN KIND OF START FROM THIS FOUNDATION MOVING FORWARD AND HAVE THIS SCAN OF HOTEL PERFORMANCE, DIRECT SHORT-TERM RENTAL PERFORMANCE, AND THEN SCRAPE DATA PERFORMANCE, WHICH AGAIN, IS INCLUDING OWNER-OCCUPIED NIGHTS.

SO IT'S, IT'S, I JUST WANNA CLARIFY THAT THAT WILL ALWAYS BE AN OVER-REPORTING IF WE'RE TALKING ABOUT SCRAPED.

SO IT WOULD BE POSSIBLE TO GET THE UPDATED SLIDES FOR US.

UM, I AM GONNA BE PRESENTING A VERSION OF THIS TO THE LODGING COUNCIL NEXT WEEK, AND I WILL GET YOU ALL THIS THEN I'M GONNA, I'M GONNA MAKE SURE THIS IS READY FOR THEN.

SO WE'VE GOT LOTS TO TALK ABOUT TONIGHT.

ANY QUESTIONS? SOUNDS GOOD.

, RIGHT NOW.

THE FUN PART.

ALL RIGHT.

[5.b. Sedona destination marketing campaign and branding update]

WE'RE GONNA TRY AND PULL OFF SOME MAGIC, GET THIS DONE IN TWO HOURS, SEE IF WE CAN DO IT.

UM, SO WE'RE GONNA TALK ABOUT THREE MAJOR TOPICS BEFORE WE MOVE TO THE VISITOR CENTER ITEM.

SO THAT'S ONE THE RESULTS FOR THE SUMMER MARKETING CAMPAIGN.

UM, TWO, ROB IS GONNA GO OVER THE NEW LOGO AND TAGLINE OPTIONS FOR THE TOURISM PROGRAM.

AND THEN THREE, I'LL DISCUSS THE WINTER MARKETING CAMPAIGN ADS, UM, IN THE DRAFT FORM THAT THEY'RE IN RIGHT NOW.

AH, THAT WAS THE SLIDE.

THAT AD AND IF THEY CAME UP IN, UH, IN OUR MARKET.

UM, SO LET'S GO INTO THE SUMMER MARKETING CAMPAIGN RESULTS.

UM, THIS WAS THE BE IN THE MOMENT CAMPAIGN THAT RAN FROM JUNE 1ST TO AUGUST 31ST.

UM, IT INCLUDED THREE THINGS.

IT WAS PAID SEARCH, UM, ON GOOGLE ADS.

IT WAS, UM, IN MARKET INCLUDING PHOENIX, UH, META ADS, THAT'S, UM, FACEBOOK AND INSTAGRAM, AND THEN OUT OF MARKET ATTRIBUTION BASED, UM, ADS ONLINE.

SO I JUST WANNA MAKE SURE THAT, UM, WE RECALL WHAT THAT MEANS.

THAT IS THIS TYPE OF ADVERTISING MEANS THAT WE SHOW PEOPLE ADS, UM, WHERE THEY LIVE, UH, AND THEN WE TRACK, UM, IF THEY SAW

[00:25:01]

AND FOR HOW LONG? UM, IT'S NOT AN EXTRAPOLATION, IT'S UM, AN EXACT ONE-TO-ONE TRACKING, UM, OF HOW MANY DEVICES END UP ENDED UP IN OUR MARKET.

OH NO, I NEED TO GO BACK.

SO THE OUT OF MARKET, UM, ADS WENT TO PHOENIX, LA TUCSON, SAN FRANCISCO, VEGAS, SAN DIEGO, UH, NEW YORK, CHICAGO, SEATTLE, AND DENVER.

AND THE IN MARKET, UM, META ADVERTISING ADVERTISING WENT TO, UM, WHAT I HAD SAID BEFORE, WHICH WAS SEDONA, A 25 MILE RADIUS OUTSIDE OF SEDONA, AND THEN THE PHOENIX MARKET AS WELL.

UH, THE, OH, IT DIDN'T SHOW UP, DARN IT.

UM, I HAD THE AD THAT PERFORMED THE BEST, UM, TO SHOW YOU, BUT FOR SOME REASON IT DIDN'T PULL OVER.

UH, IT WAS AN AD OF, UH, FOUNTAIN AT TILAK PKI, UM, OH YES.

PATRICK KEY PLAYING THE GUITAR AND WHAT WAS THE FIRST, OH, UM, AND I THINK THE TEAK POCKY BELL TOWER.

UM, SO YOU'LL JUST HAVE TO IMAGINE THAT IN YOUR MINDS.

ALRIGHT, SO HERE ARE THE KEY TAKEAWAYS.

UM, WE HAD 12,000 UNIT USERS TO SCENIC SEDONA FROM THE ATTRIBUTION ADS.

UM, META BROUGHT IN 24,000 USERS TO THE WEBSITE.

UM, THE AVERAGE INDUSTRY BENCHMARKS WERE ALL MET IN THE MARKETING KPIS.

SO THAT'S THAT.

UM, THE SEARCH CLICK THROUGH RATE WAS 1.9% OVER THE BENCHMARK.

UM, THE META CLICK THROUGH RATE WAS 68% OVER THE BENCHMARK, AND THE WEB ADD CLICK THROUGH RATE WAS, UH, 16% OVER THE BENCHMARK.

UH, THE ATTRIBUTION KPIS, UM, I'LL GET IN MORE INTO THOSE TOTAL TRIPS, ROOM NIGHTS, VISITOR VISITOR DAYS IN A MINUTE.

UM, BUT THE RETURN ON AD SPEND, UM, WAS 67 TO ONE, UH, WHICH WAS REALLY GREAT.

UH, THAT WAS CALCULATED WITHIN A DR OF $261 AND 190 DAYS, $190 A DAY IN VISITOR SPEND.

UM, SO HERE'S A SNAPSHOT OF HOW THE META CAMPAIGN DID.

UM, THIS WAS MORE STEWARDSHIP FOCUSED.

IF YOU REMEMBER.

UM, THE, IN-MARKET MARKETING, UH, ACTUALLY HAD THE B IN FRONT OF, UH, IN FRONT OF THINGS TO BE A BIT MORE DIRECTIVE.

UM, SO WE HAD, UH, 2.7 MILLION IMPRESSIONS, 439,000 ENGAGEMENTS, 1.1 MILLION VIDEO VIEWS.

I DON'T KNOW IF YOU GOT SERVED THIS AD.

I DID.

UM, IT WAS BEAUTIFUL AND THERE WERE LOTS, I VIEWED IT, I I PROBABLY HAVE FOUR OR FIVE OF THOSE , 1.1 MILLION VIEWS, UM, 6,600 REACTIONS, 977 SHARES, AND 324 COMMENTS.

SO CLEARLY, UM, TO US, THE SUSTAINABILITY MESSAGE DID RESONATE WITH PEOPLE.

CAN I ASK A QUESTION? DO YOU HAVE ANY, UM, FEEDBACK ON WHAT THE MAIN COM COMMENT THEMES WERE LIKE IN THE COMMENTS, READING THROUGH THE COMMENTS? YEAH, THEY WERE.

SO, KEGAN AND I ARE IMMERSED IN OUR, UM, IN OUR CITY'S SOCIAL MEDIA AS WELL.

AND THEY'RE, UM, USUALLY QUITE NEGATIVE.

AND WE WERE SURPRISED AT HOW POSITIVE THE COMMENTS WERE MOST OF THEM WERE.

THIS IS SUCH A BEAUTIFUL PLACE TYPE OF COMMENTS.

OKAY, I WENT THERE LAST YEAR, IT WAS LOVELY.

YOU KNOW, THAT SORT OF THING.

DO YOU AGREE? YEAH.

THANKS.

OH, QUESTION ABOUT THE BENCHMARK.

IS THAT ACROSS ALL PRODUCTS AND SERVICES? I'LL ASK ABOUT THAT.

DVA, UM, GAVE US THAT BENCHMARK, SO I'LL ASK THEM YEAH.

BECAUSE IT WOULD WOULD BE IDEAL IF IT'S IF INDUSTRY SPECIFIC OR HAVE A BENCHMARK SPECIFICALLY FOR TOURISM YEAH.

OR TRAVEL.

I'LL ASK AND I'LL GET BACK TO YOU.

SO HERE'S THE ATTRIBUTION RESULTS, UM, FROM THE OUT OF MARKET CAMPAIGN.

UM, YOU CAN SEE THAT THERE WERE 18,630 DAYS FROM VISITORS IN THIS CAMPAIGN THAT ENDED UP IN MARKET FROM 11,194 TRIPS, UM, THAT HAD AN AVERAGE LENGTH STAY OF 1.7 DAYS.

UM, THE HIGHEST ORIGIN MARKETS ARE FROM PHOENIX, FOLLOWED BY LA TUCSON, VEGAS, AND SAN DIEGO.

UM, SO YOU CAN SEE THAT THOSE MATCH, UM, THOSE MATCH UP WITH THE, UM, MARKETS THAT WE, UM, MARKETED TO.

I JUST HAVE ANOTHER QUESTION.

UM, PHOENIX SLASH PRESCOTT.

GOOD QUESTION.

SO WE LOOKED IN THIS INTO THIS AS WELL.

UM, WHEN YOU'RE LOOKING AT DMAS, UM, THIS IS A, UM, WHERE THOSE LINES GOT DRAWN WERE LONG AGO, AND THE DMAS SPECIFICALLY IN THE WEST AND REALLY IN ARIZONA

[00:30:01]

ARE MASSIVE.

UM, SO WE ARE ACTUALLY INCLUDED IN THIS DMA.

AND SO WHAT I HAD DVA DO IS I SAID, OKAY, I JUST WANNA MAKE SURE BEFORE I PUT THAT UP THERE, UM, HOW MUCH OF THAT WAS PHOENIX VERSUS, YOU KNOW, VERDE VALLEY? YOU KNOW, WE JUST HAD A VISITOR STUDY THAT SAID WE HAVE A LOT OF VISITATION FROM THE VERDE VALLEY, AND THEY SAID THAT THE MAJORITY OF THAT, THAT THEY, UM, FILTERED OUT, UM, EVERYBODY, BUT I THINK HE SAID IT CHANGED BY MAYBE A PERCENTAGE POINT OR TWO IF YOU TOOK OUT, UM, EVERYBODY OUTSIDE OF THE PHOENIX METRO AREA.

SO TO ME, YEAH, IT SAID THAT THAT'S STILL VERY ACCURATE.

YEAH, THANKS FOR ASKING.

UM, SO THIS IS THE HOTEL ATTRIBUTION.

UM, YOU CAN SEE THAT THE CAMPAIGN RESULTED IN 11,235 NIGHTS AND 6,000 FROM 6,095 TRIPS WITH AN AVERAGE LENGTH STAY OF 1.8 DAYS.

UM, THE TOP ORIGIN MARKETS, THEY'RE GONNA LOOK REALLY FAMILIAR.

THEY MIRROR THE DESTINATION ATTRIBUTION RESULTS THAT I JUST PUT UP.

UM, AND WHAT I REALLY LIKE TO HEAR WAS THAT MORE THAN 68% OF THE PEOPLE WHO CAME IN MARKET, UM, WITH THIS CAMPAIGN STAYED OVERNIGHT.

SO THAT WAS REALLY, REALLY GOOD TO HEAR.

UM, ADDITIONALLY, IN CASE THIS IS AN INTERESTING NUGGET, UM, I DID THE CALCULATION ON THE ESTIMATED SALES AND BED TAX RECEIVED TO THE CITY FROM THE CAMPAIGN THAT WAS, UM, A LITTLE OVER $279,000 WITH A RETURN ON INVESTMENT SPEND OF 3.7 TO ONE.

SO WE, WE DID NOT HAVE THAT WITH OUR WINTER CAMPAIGN.

IT WAS NICE TO SEE IT IN THE SUMMER CAMPAIGN.

UM, DOES ANYBODY HAVE QUESTIONS ON THIS BEFORE I GO TO BRANDING? NO.

I GOT A QUICK QUESTION.

IF THE CAMPAIGN HADN'T EXISTED, A LOT OF THOSE PEOPLE WOULD'VE COME ANYWAY.

THEY HAPPENED TO SEE THE AD, THEY CLICKED ON IT, AND WE WANNA MAKE SURE WE DON'T PRESUME THAT THE CAMPAIGN WAS THE DRIVER OF ALL THOSE VISITS.

, IS THERE ANY POSSIBLE WAY TO KNOW AT ALL WHAT, WHAT IT WOULD'VE BEEN WITHOUT THE CAMPAIGN? NO, BECAUSE I, I, I THINK WE'RE OVERSTATING THE IMPACT OF THE CAMPAIGN ITSELF ON VISITATION TO SEDONA.

AND IF ANYTHING, THIS IS WHEN MESSAGING BECOMES REALLY IMPORTANT BECAUSE THEY SAW THE MESSAGE, WHETHER IT WAS SUBLIMINAL, WHETHER THEY READ IT QUICKLY, WHETHER THEY HEARD IT SOMEWHERE IN THAT VIDEO, IF THEY TURN THE VOLUME ON, UM, WHILE I, I DO THINK IT'S ADVANTAGEOUS TO SAY THAT IT WAS OUR CAMPAIGN AND ONLY OUR CAMPAIGN THAT MADE THEM DRIVE UP TO SEDONA AND SPEND 1.8 NIGHTS HERE.

UM, I DO THINK THAT AT THE VERY LEAST WE COULD GET, THAT'S WHY YOU WANT WHATEVER MESSAGE WHICH WE'RE GONNA GET INTO, UM, WITH, WITH BRANDING, YOU KNOW, WHAT KIND OF MESSAGE DO WE WANNA PUT PUT IN FRONT OF THESE PEOPLE? BUT I AGREE WITH YOU.

SO LET'S HAVE SOME FUN.

ROB, I'M GONNA HAND IT OFF TO YOU.

OH, WAIT, I, I HAVE A THOUGHT ON ESTABLISHING A CONTROL GROUP TO DETERMINE HOW MUCH WOULD THE TRAVEL BE HERE VERSUS NOT.

UH, WHAT IF WE RAN, UH, A CAMPAIGN THE ABOUT SMOKEY THE BEAR? MM-HMM.

, YOU KNOW, OR PICK, PICK A SUBJECT WE'RE PAYING FOR IT.

UM, IT BECOMES A CONTROL GROUP.

IT DOESN'T SAY ANYTHING ABOUT SEDONA.

WE CAN TRACK THEM TO SEDONA.

COULD WE, WE CAN.

DO WE WANNA USE TAX DOLLARS THAT WAY? THAT WOULD BE MY QUESTION.

WELL, BUT I MEAN, IT'S REALLY IMPORTANT.

WHAT'S THE TRUE CAUSATION? WHAT, YOU KNOW, SO IF WE DID SOMETHING LIKE THAT WHERE IT'S A PSA AND WE COMPARE THAT TO THOSE THAT ARE GETTING OUR ACTUAL MESSAGE, NOW ALL OF A SUDDEN WE CAN COMPARE THOSE TWO AND, YOU KNOW, YOU CAN PRETTY WELL ESTABLISH THE CAUSATION CAUSED BY THE TRAVEL MM-HMM.

OR THE TOURISM ADVERTISING VERSUS JUST NOT, SO JUST A WAY OF CREATING A CONTROL GROUP.

I WOULD WANT, UM, CONSENSUS FROM THE BOARD THAT THEY WOULD WANT THAT AS A RECOMMENDATION GOING FORWARD.

BECAUSE IT IS A, THE QUESTION IS, IT'S A DOLLAR AMOUNT.

WHAT SAMPLE SIZE DO WE NEED, UH, TO MAKE IT VALID? AND THAT DETERMINES HOW MUCH OF THE BUDGET IS GONNA BE ON A ONETIME BASIS OR MAYBE ONCE EVERY COUPLE YEARS WE DO IT.

UM, BUT ON A ONE-TIME BASIS, WHAT PERCENTAGE OF THE BUDGET WOULD NEED TO FUND THE, THE PSAS? MM-HMM.

AND SHOWN THAT THEY COULD HAVE A CONTROL GROUP THAT WAS REASONABLE.

UM, AND I WOULDN'T WANT TO ATTACK SOMETHING LIKE THAT UNLESS SOMEBODY ELSE HAD DONE IT PREVIOUSLY

[00:35:01]

BECAUSE I THINK IT COULD BE MONEY THROWN DOWN THE TUBES.

SO PERHAPS WHAT WE SHOULD JUST ASK IS IF STAFF COULD GO BACK AND LOOK IF THERE IS A METHODOLOGY WHERE WE CAN START TO PARSE THAT DATA A LITTLE BIT BETTER.

I TALKED TO THE AGENCY AND SEE IF THEY'VE GOT ANY DATA POINTS FROM BEFORE.

IT WOULD BE KIND OF A, IT'D BE NICE TO HAVE, BUT IS IT REALLY WORTH THE MONEY TO SPEND? IT COULD BE.

THE JUICE AIN'T WORTH THE SQUEEZE.

ANY OTHER QUESTIONS FOR LAUREN? GREAT.

UH, GOOD AFTERNOON, MR. CHAIR.

MADAM VICE CHAIR BOARD MEMBERS.

UM, I'M GONNA ASK YOU BEFORE I START TO SWITCH OFF THE MOSTLY OBJECTIVE PART OF YOUR BRAINS AND NOW SWITCH ON THE MOSTLY SUBJECTIVE PART OF YOUR BRAINS.

'CAUSE WE WANNA LOOK AT ARTWORK .

SO , IT'S, UM, COMING FROM A, COMING FROM A DIFFERENT PLACE.

UM, DURING THIS SEGMENT, UH, WE'RE GONNA PRESENT FOUR LOGOS, TWO TAGLINES.

UM, AT THE END OF THIS SEGMENT, WE ARE GONNA ASK FOR RECOMMENDATIONS, HOPEFULLY FOR ONE LOGO, ONE TAGLINE.

SO, UM, I DIDN'T PRINT THE BALLOTS.

I CAN PROBABLY GO DO IT, RIGHT? UM, NO, IT'S RIGHT HERE ON MY COMPUTER.

I CAN EMAIL IT TO YOU.

UM, ALRIGHT, TAGLINE, OPTIONS.

UM, AS A SALE FACE, UH, SALE FACE.

NICE.

AS A FAIL SAFE.

UM, IF BOARD CAN'T REACH CONSENSUS IN CONVERSATION, WE DID, UM, MAKE UP LITTLE BALLOTS WHERE WE COULD ACTUALLY TALLY, UH, RANK AND TALLY.

AND I WAS SO EXCITED TO GET HERE THAT I RAN RIGHT OUTTA MY OFFICE WITHOUT PRINTING THEM .

SO THERE YOU GO.

UM, BUT, BUT DO KEEP IN MIND THAT WE'RE GONNA ASK FOR A RECOMMENDATION AT THE END.

'CAUSE YOU MIGHT VIEW THEM DIFFERENTLY IF WE DO IT THAT WAY.

UM, ALRIGHT.

SO, BUT BEFORE THAT, A REALLY QUICK REFRESHER ON THE BRAND WORK THAT'S BEEN DONE TO DATE.

UH, IT WAS STARTED MORE THAN A YEAR AGO.

UM, BASED ON SURVEYS AND OTHER DATA, WE EXTRACTED KEY INSIGHTS ABOUT TOURISM AND SEDONA AS A DESTINATION.

WE DEVELOPED A BRAND GOAL, WHICH YOU SEE HERE, TO CREATE HARMONY, CREATE HARMONY BETWEEN THE DESTINATION, RESIDENTS, VISITORS, BUSINESSES, AND THE BRAND.

AND THAT THOSE ARE REPRESENTED THERE IN THAT GRAPHIC.

UM, WE DEVELOPED BRAND VALUES, UH, SUSTAINABILITY, COMMUNITY MINDEDNESS, SINCERITY, UM, WE DEVELOPED BRAND CHARACTERISTICS, WHAT IT IS AND WHAT IT ISN'T.

AND, AND A BRAND DESCRIPTION.

YOU'VE SEEN ALL OF THOSE THINGS BEFORE.

UM, I MENTION THAT BECAUSE THE LOGOS AND TAGLINES THAT WE'RE GONNA LOOK AT REALLY DO COME FROM ALL OF THE WORK THAT HAS BEEN DONE, UM, TO DATE.

THEY'RE NOT, UH, JUST SORT OF OUT THERE IN THE BLUE.

SO THERE'S TWO TAGLINE OPTIONS.

YOU'LL SEE THEM BOTH WITH EACH OF THE LOGO DESIGNS, BUT TO GIVE YOU PROPER CONTEXT, WE'RE GONNA TALK ABOUT THE TAGLINES FIRST SO THAT WHEN YOU'RE, WHEN YOU SEE THE LOGOS WITH THE TAGLINES THERE, YOU'RE NOT WONDERING WHAT, WHAT, WHAT AM I LOOKING AT WITH THAT? UM, SO FIRST TAGLINE IS REDEFINE DESERT.

SEDONA IS A DIFFERENT KIND OF DESERT.

IT REDEFINES ADVENTURE, BEAUTY, IT REDEFINES EXPECTATIONS.

IT CAN BE A PLACE TO REDEFINE ONESELF.

LITERALLY, THE DESERT LOOKS DIFFERENT HERE WITH OUR RED ROCK FORMATIONS.

WATER VEGETATION.

IT TRULY IS THE MOST BEAUTIFUL VERSION OF WHAT A DESERT CAN BE.

AND IT IS NOTHING LIKE THE REST OF ARIZONA.

SEDONA REDEFINES THE DESERT FOR EACH PERSON EVERY TIME THEY COME HERE, WHICH MEANS YOU, THE RESIDENT, YOU THE VISITOR, GET TO REDEFINE OR DEFINE WHAT THAT LOOKS LIKE OR MEANS TO YOU.

THE CONCEPT EXTENDS TO REDEFINING A VACATION, REDEFINING AN EXPERIENCE WHILE YOU'RE HERE, REDEFINING, UH, THE EMOTIONS THAT YOU FEEL WHEN YOU'RE HERE AND WHAT THOSE MEAN TO YOU.

IF COM, UH, IF PAIRED WITH A CAMPAIGN, IT PROVIDES NEARLY ENDLESS POSSIBILITIES FOR VARIATION.

YOU'RE GONNA SEE EXAMPLES OF THIS IN A MINUTE, BUT REDEFINE NIGHTLIFE, REDEFINE SPA DAY, REDEFINE VACATION.

IT THAT IT JUST WORKS.

WITH A LOT OF

[00:40:01]

DIFFERENT, UH, IT HAS A BROAD SPECTRUM OF MEANING.

LET ME SAY IT THAT WAY.

AND FINALLY, REDEFINE IS AN IMPERATIVE.

IT'S A CALL TO ACTION.

IT'S A CHALLENGE.

IT'S AN ASK, ASK YOU TO REDEFINE, REDEFINE SUSTAINABILITY.

REDEFINE STEWARDSHIP.

I MEAN, IT ALSO WORKS IN THE, ON THE EDUCATIONAL SIDE OF THINGS AS WELL.

UM, AND SO I'LL END WITH A PERSONAL ANECDOTE, UM, FROM MY TIME AS A TOUR GUIDE.

UM, INEVITABLY, UH, WE WOULD BE TALKING ABOUT, IS THIS YOUR FIRST TIME HERE? YES, IT IS.

HOW LONG ARE YOU STAYING? OH, NOT LONG ENOUGH.

, WE HAD NO IDEA WHAT WAS HERE.

WE THOUGHT IT WAS ALL OF ARIZONA WAS LIKE, PHOENIX.

I HEARD THAT AGAIN AND AGAIN AND AGAIN.

AND SO THIS TAGLINE SPEAKS TO THAT IDEA.

IT, IT MIGHT NOT BE WHAT YOU EXPECT, IT'S GONNA REDEFINE YOUR IDEAS ABOUT WHAT YOU'RE DOING.

VACATION, TRAVEL, ET CETERA.

TOURISM.

OKAY, SO WE'LL LET THAT SETTLE FOR A SECOND.

ALRIGHT, TAGLINE NUMBER TWO, STAY INSPIRED.

SEDONA IS ENDLESSLY INSPIRING.

THIS TAGLINE SPEAKS TO THE EMOTIONAL EXPERIENCE OF RESIDENTS AND VISITORS.

WHY DO PEOPLE LIVE HERE? WHY DO PEOPLE VISIT? TO BE INSPIRED BY BEAUTY, ADVENTURE, RELAXATION, SELF-DISCOVERY.

IT SPEAKS DIRECTLY TO THE EXPERIENCE OF RESIDENTS.

SEDONA NEVER GETS OLD, AND IT'S ABOUT THE QUALITY OF THAT EXPERIENCE.

UH, THE TAGLINE HAS A BEFORE, DURING, AND AFTER QUALITY.

YOU COME SEEKING INSPIRATION.

YOU DISCOVER IT WHILE YOU'RE HERE, MAYBE IN UNEXPECTED WAYS.

YOU TAKE IT WITH YOU WHEN YOU LEAVE, YOU RELIVE IT WHEN YOU'RE LOOKING BACK, AND THEN YOU COME AND YOU VISIT AGAIN.

AND SO IN THAT WAY IT HAS A KIND OF TIMELESS FEELING.

SEDONA CHANGES YOU FOREVER.

ALSO, IF PAIRED WITH A CAMPAIGN, IT PROVIDES OPPORTUNITY FOR VARIATION, FOR EXAMPLE, STAY PERIOD INSPIRED PERIOD.

THAT'S A NOD TO OUR HOTELIERS.

UM, AND ANY OTHER BUSINESS.

ANY, WELL, YEAH, ANY OTHER BUSINESS ACTUALLY.

BUT ALSO THE IDEA OF STAYING.

ALSO, I HAVE A THREE-NIGHT MINIMUM ON MY HOUSE, SO I'M WAY ABOVE THE 1.8 NIGHTS.

SO STAY RESONATES, RIGHT? PEOPLE SHOULD STAY, STAY.

UM, AND ALSO STAY IS AN IMPERATIVE.

IT'S A CALL TO ACTION.

IT'S A CHALLENGE.

UM, IT'S AN ASK TAGLINE NUMBER TWO.

HERE, YOU SEE IT IN BLACK AND IN WHITE, UM, AGAINST COLORED BACKGROUNDS.

UM, AND I CAN WRAP THAT UP WITH A PERSONAL ANECDOTE AS WELL, WHICH I'M SURE MANY OF US HAVE EXPERIENCED.

PEOPLE ASK ALL THE TIME, OH, YOU'VE LIVED THERE FOR 15 YEARS, DOES IT GET OLD? NOPE.

IT ONLY GETS BETTER OVER TIME.

AND SO STAY INSPIRED SPEAKS TO THAT AS WELL.

MM-HMM, .

OKAY, MOVING ON.

UM, LOGO CONCEPTS FOUR.

THERE'S, WE'VE BEEN SAYING FOUR LOGO EXAMPLES.

THE FIRST LOGO HAS THREE VARIATIONS.

WE'RE GONNA SHOW THEM TO YOU IN BLACK AND WHITE BECAUSE IF A LOGO WORKS IN BLACK OR IN WHITE, ACTUALLY IN BLACK AND IN WHITE, IF IT WORKS IN BLACK OR WHITE, IT WILL WORK IN COLOR.

UM, COLORS MAY BE ADDED AFTER A SELECTION IS MADE.

WE'LL SEE, UM, ONCE COMPLETE, THE FINAL LOGO WILL BE USED ON ALL DESTINATION MARKETING AND STEWARDSHIP OUTREACH WORK, INCLUDING THE WEBSITE, ADVERTISING, COMMUNITY AND STAKEHOLDER, COMMUNICATIONS, PARTNER MARKETING, ET CETERA.

AND SO, AGAIN, AS WE PROCEED, JUST KEEP IN MIND WE'RE GONNA BE ASKING FOR YOUR PREFERENCES.

OKAY? SO OPTION ONE A, UM, OPTION ONE A, B, AND C ARE ALL A BASED ON THE CURRENT LOGO THAT YOU FIND ON SCENIC SEDONA.COM.

AND THAT'S IN THE LOWER LEFT HAND CORNER THERE.

UM, THAT'S ACTUALLY A FONT.

UM, A A PRE-MADE FONT.

THE EXAMPLES THAT WE'RE SHOWING YOU ARE ALL HANDMADE.

UM, CALLI, I'M NOT, I REALIZE I'M NOT ACTUALLY SURE HOW TO PRONOUNCE THAT WORD, CALLIGRAPHIC, I WANNA SAY, BUT THAT CAN'T BE, IT CALL'S, IT'S LIKE CRAG.

IT'S, YEAH.

YOU KNOW WHAT I MEAN? UM, IT SPEAKS TO THE HANDS-ON NATURE OF SEDONAS CRAFTSMEN AND ARTISTS.

AND I WILL, I WILL SAY THIS NOW, I THINK IT'S TRUE OF THE FIRST THREE EXAMPLES.

THEY ALL FEEL CRAFTED TO ME.

AND THAT OBVIOUSLY SPEAKS TO, UM, A CERTAIN ASPECT OF WHAT WE FIND HERE IN SEDONA.

UM, AND THEY'RE ALL, UM, MODERNIZED, UPDATED VERSIONS OF THE ONE THAT IS ON, UH, CENIC SEDONA.COM.

SO IF WE MOVE ON

[00:45:01]

THIS IS SO, UH, READABILITY, LEGIBILITY, UM, HIGH CONTRAST, HOW DOES IT WORK, UH, AGAINST A BACKGROUND.

AND HERE YOU SEE IT IN THE CONTEXT PERHAPS OF, UM, A WEBSITE.

OKAY, OPTION ONE B.

UM, EVERYTHING I JUST SAID, ALSO TRUE HERE.

HANDMADE, UM, CALLIGRAPHIC LETTERING.

SPEAKS TO THE HANDS ON NATURE OF SEDONAS, UH, ARTISTS AND CRAFTSMEN.

IT FEELS CRAFTED.

THIS ONE HAS A HEAVIER BRUSH STROKE, UM, FEELS MORE LIKE A BRUSH PERHAPS THAN A PEN.

UM, HAS A, HAS VERY MUCH A HAND DRAWN FEEL TO IT.

UM, TO ME THERE'S, THERE'S SOMETHING CASUAL ABOUT IT, AND THAT MAKES IT SORT OF APPROACHABLE, IF YOU WILL.

UM, AND, UM, ALL THREE OF THESE ALSO BECAUSE THEY'RE HAND DRAWN, THAT'S THEN WE OWN THAT, UH, TYPOGRAPHY.

UM, HERE YOU SEE IT AGAINST A COLORED BACKGROUND IN WHITE AND IN BLACK HERE, YOU SEE IT IN CONTEXT.

MOVING ON TO ONE C.

UM, AGAIN, ALL THE SAME THINGS ARE TRUE HERE.

AND EVEN HEAVIER LINE.

I FEEL LIKE THE HEAVIER THE LINES BECOME, THE MORE IT REMINDS ME OF THE ROCK FORMATIONS, THE WEIGHT, THE, THE MASS OF, UM, WHAT WE SEE AROUND US HERE IN SEDONA IN SOME WAYS.

UM, ALSO HAS, UH, A KIND OF CASUAL VIBE.

APPROACHABLE, UM, EASY TO APPROACH LIKE THAT.

UM, AGAIN, IN CONTRAST AGAINST A COLORED BACKGROUND AND IN THE CONTEXT OF A WEBSITE.

OKAY, OPTION TWO, MORE DELICATE, UNEXPECTED, EVEN ROMANTIC EXPRESSION.

UM, NOW WE SEE A VARIATION BETWEEN HEAVY LINES AND THIN LINES.

UM, TO MY EYE THAT'S MORE ARTISTIC.

IT'S, IT'S A LITTLE BIT MORE REFINED.

AND, UM, IT'S, IT BEGINS TO ADD A DEGREE OF SOPHISTICATION, I THINK, TO THE BRAND.

UM, EVEN WHAT I WROTE IN MY NOTES IS UPBEAT SOPHISTICATION, BUT THAT'S DEFINITELY THE SUBJECTIVE PART OF THE BRAIN.

SO IT'S, THAT'S UP TO YOU UPBEAT SOPHISTICATION.

UM, MOVING ON FROM THERE, IF WE SEE IT CONTRAST WHITE AND BLACK AND IN CONTEXT OF A WEBSITE, OPTION THREE, UM, AGAIN, IN A SIMILAR WAY, THIS IS, UH, MORE REFINED, IT'S ARTISTIC.

UM, HOWEVER IT FEELS MORE CONTEMPORARY, UH, CONTEMPORARY REPRESENTATION OF THE SPIRIT OF SEDONA.

UM, IT HAS AN ELEGANCE TO IT, ELEGANT SHARPNESS.

UM, THERE IS SOMETHING BEAUTIFUL ABOUT IT, SOMETHING ORGANIC ABOUT IT.

UM, TO ME THIS ALSO CONVEYS, UM, SOPHISTICATION AND YET A LITTLE BIT OF PLAYFULNESS AT THE SAME TIME.

THE O AND THE N SPECIFICALLY, UM, THE, I DON'T KNOW THAT N TO MY EYE LOOKS A LITTLE BIT LIKE A, LIKE A LINE ART FIGURE, LIKE A PERSON DANCING ALMOST, UM, LEGS DANCING MOVEMENT.

UM, I SEE MOVEMENT IN THIS, UM, ITERATION.

AND SO HERE IT IS AGAIN, IN CONTRAST AND IN CONTEXT.

UM, AND FINALLY, OPTION FOUR.

UM, MUCH HEAVIER TYPE INSPIRED BY NATURAL AND RAW BEAUTY OF SEDONAS ROCK FORMATIONS.

AND WITH THAT WEIGHT, UM, AGAIN, TO MY EYE, A LITTLE MORE CASUAL AND THEREFORE FRIENDLY OR INVITING, UH, THE STROKE THROUGH THE MARK MIGHT REPRESENT THE SEDONA SKYLINE OR OAK CREEK FLOWING THROUGH SEDONA OR A HIKING AND BIKING TRAIL.

UM, MAYBE A VEIN OF TURQUOISE THROUGH A SANDSTONE FORMATION,

[00:50:01]

UM, OPEN TO INTERPRETATION.

AND THERE IT IS IN CONTRAST AND IN CONTEXT, WHICH BRINGS US TO, UM, ACTUALLY NOT, DOESN'T BRING US TO THAT YET.

UM, BUT HERE'S REDEFINED DESERT WITH ALL SIX OF THE ITERATIONS ON ONE PAGE SO YOU CAN SEE THEM AND COMPARE AND STAY INSPIRED WITH ALL SIX ITERATIONS.

AND THAT BRINGS US TO OUR DISCUSSION.

CAN I START WITH A QUESTION? IS THERE IF, CAN WE GO BACK TO THE PREVIOUS SLIDE WHILE WE TALK ABOUT IT? YES.

GOOD.

IF WE WERE UNABLE TO DECIDE ON ONE OF THESE, IS THERE ANY ROOM FOR ALTERATIONS OR ARE THESE THE CHOICES? , WE TALKED ABOUT THIS AHEAD OF TIME.

UM, IN A PERFECT WORLD, WE'D LIKE TO MOVE FORWARD WITH ONE OF THESE, BUT IF THE GROUP IS JUST SAYS NO, IT'D BE REALLY PERFECT.

IF YOU HAD THAT WITH THIS, THEN WE'D DO THAT TOO.

OKAY, THANK YOU.

I'M, I'M GONNA FOLLOW UP ON THAT IN TERMS OF AN ALTERATION AND ASK ABOUT THE, THE BOTTOM RIGHT ONE WITH THE LINE.

IF IT MORE LITERALLY REPRESENTED RED ROCKS, I WOULD BE REALLY INTERESTED IN THAT ONE.

THE WAY IT STANDS, I'M NOT, I AGREE.

AND THAT WAS GONNA BE ONE OF MY COMMENTS, IS THAT IT JUST FEELS LIKE IT SHOULD HAVE A REAL CONNECTION IN TERM IN, INSTEAD OF BEING UP TO INTERPRETATION, SAY, OH NO, HERE, THIS IS A LINE THAT REPRESENTS ONE OF OUR FAMOUS RED ROCKS MEAN LIKE THE SILHOUETTE OF CATHEDRAL ROCK, FOR EXAMPLE.

POTENTIALLY.

I MEAN, IT'S VERY RECOGNIZABLE EVEN BY A LINE.

LIKE EVEN IF I WENT TO THE ARIZONA WEBSITE IN ARIZONA HAS MOUNTAIN RANGE, BUT THEN THE O IS THE SUN, OBVIOUSLY, AND THEN FLAGSTAFF VERY CLEARLY HAS THE RANGE BEHIND THEIRS IS MUCH MORE PLAYFUL.

UM, BUT YEAH, I JUST FEEL LIKE IT'S A GOOD LOGO, BUT IT'S JUST MISSING THAT TRUE CONNECTION TO SEDONA.

BUT I DON'T KNOW HOW EXACTLY YOU WOULD DO IT.

NOT A GRAPHIC DESIGNER, BUT IF THAT COULD BE POSSIBLE, THAT ONE WOULD DEFINITELY JUMP HIGHER ON MY LIST.

SO IS IT YOUR FAVORITE IF IT COULD BE ALTERED? UM, I, LIKE, PERSONALLY I'LL JUST SAY I LIKE THAT ONE.

I ALSO LIKE ONE B AND THE THING I, THE THING I LIKE ABOUT ONE B, WELL, ONE A, THE D LOOKS LIKE A RABBIT HEAD TO ME.

AND ONCE I SEE IT, I CANNOT UNSEE IT.

, I'M SORRY TO SAY.

UM, BUT YEAH, I REALLY, YEAH.

SO, AND THEN ONE C, THE O THE WAY THE O DOESN'T CONNECT, I SEE IT AS A C AND I CAN'T UNSEE IT.

SO THOSE TWO FOR ME ARE OUT RIGHT AWAY.

SO WHAT WAS YOUR FIRST ONE? WAS THE, WHICH WAS THE RABBIT? THE FIRST ONE? ONE A, ONE A, THE D WITHIN IT, THE HEAD, THE EARS.

I LIKE NUMBER THREE FOR ITS ARTISTIC NATURE, BUT MY FAVORITE BY FAR IS NUMBER FOUR.

I'LL, I'LL THROW IN.

I DIDN'T LIKE ANY OF THE CALLIGRAPHIC REPRESENTATIONS AT ALL.

UM, THEY WERE CONFUSING.

IS IT SEDONA OR SOLANA OR WHERE ARE WE GOING? AND I'M JUST GOING TO THROW MY WAY BETWEEN BEHIND.

I DON'T REMEMBER THE NUMBER.

BOTTOM RIGHT.

UH, GREAT COMMENT ON, I IMMEDIATELY PICKED UP THAT IT WAS AT A RED ROCK LINE.

AND WHEN YOU WERE TALKING ABOUT, WELL, IT COULD BE OAK CREEK, IT COULD BE, I COULD SEE A LOT OF WAYS TO USE IT IN DIFFERENT WAYS, BUT I REALLY RESPECT THE COMMENTARY.

I, IT WAS A HANDS DOWN TO ME THAT THAT WAS THE TOP CHOICE.

I AGREE WITH WHAT YOU SAID ABOUT IF IT'S, IF IT'S MORE DYNAMIC, THAT LAST ONE IS GREAT.

I THINK WHEN IT'S BLACK AND WHITE, YOU CAN KIND OF SEE IT.

BUT WHEN YOU POSTED IT ON A WEBSITE EXAMPLE, IT LOOKS KIND OF HALLOWEENY TO ME.

UM, IF THERE WAS A LITTLE BIT OF CONTRAST, DIFFERENT COLORS, MAYBE IF IT WAS ADJUSTED A LITTLE BIT, I WOULD ALSO GO WITH THAT ONE.

IF IT'S NOT ADJUSTABLE, I AGREE WITH NUMBER ONE.

I THINK IT LOOKS LIKE CEL CEL, I THINK THAT LOOKS LIKE AN L TOMY.

SO I, I, MY VOTE IS DEFINITELY NOT FOR NUMBER ONE.

I LIKE NUMBER TWO.

I THINK IT'S VERY SPA-LIKE, I THINK IT'S VERY CALMING, UM, REPRESENTS OUR WELLNESS ASPECT A LITTLE BIT.

UM, SO THOSE WOULD BE MY, THAT WOULD BE MY INPUT ON THOSE.

I AGREE WITH THE, UM, THE ONE A, B AND CI, I DON'T PARTICULARLY LIKE, TO ME, UM, ONE B ACTUALLY LOOKS LIKE A BASEBALL LOGO.

IT LOOKS TOO SPORTY TO ME, LIKE A NAME ON A JERSEY.

UM,

[00:55:01]

UM, I THINK IT RE IT REPRESENTS THE RUGGEDNESS AND THE NATURAL, THE RAWNESS OF SEDONA.

AND I THINK IT APPEALS TO A BROADER RANGE OF PEOPLE.

UM, I ALSO THOUGHT ABOUT THE SKYLINE, BUT MY HUSBAND, I SHOWED IT TO A NUMBER OF OUR MARKETING PEOPLE AND GROUPS, AND EVERYBODY BY FAR PICKED THAT ONE, UM, OVER EVERYTHING.

THEY ALSO PICKED THE STAY INSPIRED OVER THE REDEFINED DESERT.

NOBODY UNDERSTOOD THE REDEFINED DESERT.

THEY THINK IT CATEGORIZED US AS A DESERT, AND WE'RE NOT WHAT WE THINK OF TYPICALLY AS A DESERT.

SO THE STAY INSPIRED WAS BY FAR THE ONE THAT EVERYBODY VOTED FOR.

AND EVERYBODY LIKE NUMBER FOUR, UM, WE THOUGHT IT ALSO REPRESENTED OAK CREEK OR A HIKING TRAIL OR THE SEDONA SKYLINE.

UM, SO I'M FINE WITH IT AS IS, BUT I ALSO APPRECIATE THE COMMENTS OF HAVING IT ADJUSTED.

YES, I, I AGREE WITH WHAT EVERYONE IS SAYING.

I ACTUALLY THINK THE FIRST ONE, A TWO, ONE B ONE C LOOKS LIKE AN ITALIAN RESTAURANT TO ME.

AND I, I MEAN, I ALSO, 1, 2, 3 FELT VERY LIKE SPANISH, LIKE SEGOVIA OR LIKE THERE'D BE A FLAMENCO DANCER.

SO YEAH, I LIKED TWO AND FOUR, FOUR AND I FOUR SORT OF REMINDED ME OF LIKE RED ROCKS AND MOAB AND BICYCLE, YOU KNOW, KNOW, LIKE OFF-ROAD BICYCLES.

SO, AND YEAH, AND I ALSO, I ALSO WAS CONFUSED BY DESERT.

I THINK THAT THIS IS CANYONS NOT DESERT, SO IT SEEMED TO JUST KEEP, KEPT THINKING, OH, THIS IS DESERT.

HMM.

SO I WOULD GO WITH STAY INSPIRED.

I LIKE REDEFINED DESERT .

OH, OKAY.

MY HUSBAND ALSO DOES TOO.

HE GREW UP HERE.

HE SAID, OH YEAH, I THINK THAT'S GOOD.

OR WHAT ABOUT DESERT REDEFINED? I DON'T KNOW.

UM, PART OF ME, IT'S NOT THAT I'M DEFINITELY THAT OR, AND DEFINITELY NOT THE OTHER, BUT STAY INSPIRED FEELS A LOT MORE FOCUSED ON THE, LIKE, PUSHING PEOPLE TO STAY, PUSHING PEOPLE TO THE HOTELS, PUSHING PEOPLE TO TRAVEL HERE.

WHEREAS THE REDEFINED DESERT IS MORE POTENTIALLY, UM, HOLISTIC, OR COULD BE MORE COLLABORATIVE OR, I DON'T KNOW.

I, I DON'T THINK THAT WE SHOULD JUST TOSS IT ASIDE.

THERE'S SOME REALLY AMAZING ELEMENTS TO THAT.

SO STAY, THE FIRST THING I THINK IS IN A HOTEL, IN AN AIR BABY, IN SOMETHING STAY, AND WITH REDEFINE AS THE, YOU KNOW, WORD THAT THEN GUIDES YOU TO THE NEXT WORD.

THERE'S A LOT MORE OPEN THINKING, A LOT MORE POSSIBILITIES JUST, UM, OFF THE CUFF IN, IN MY OPINION.

I, I WAS WONDERING WHY STAY INSPIRED? I MEAN, I ALREADY ADVOCATED FOR STAY, BUT WHY STAY INSPIRED VERSUS BE INSPIRED? AND I MEAN, I HAVEN'T GONE THROUGH HOW YOU CAN USE B, BUT LEMME THINK ABOUT THAT FOR A SECOND.

UM, CAN I HELP? I, WELL, I, I THINK THE, I YES IN A SECOND.

I THINK THE IDEA REALLY WAS, UM, IF, IF YOU REMOVE, UH, THE DEFINITION OF STAY AS PUTTING YOU IN SOME KIND OF LODGING, UM, THE, UM, THE LASTING IMPACT OF A VISIT TO SEDONA IS, IS REALLY WHERE IT COMES FROM.

AND SO BE INSPIRED IS MORE JUST PRESENT MOMENT, WHICH ALSO BEAUTIFUL, BUT STAY INSPIRED.

UM, YEAH, I, I MEAN THAT'S, I, THAT'S A SUBTLE DIFFERENCE, BUT TO ME THAT'S THE, THE ESSENCE OF IT.

IF BOTH OF THOSE HAVE THE TAGLINE UNDERNEATH SEDONA, IF YOU THINK ABOUT PUTTING THE TAGLINE ABOVE SEDONA, YOU COULD HAVE INSPIRED BY SEDONA AS OPPOSED TO SEDONA STAY INSPIRED.

THAT'S GREAT.

HMM.

I DON'T LIKE ANY OF THE NUMBER ONES.

I DON'T LIKE NUMBER TWO, IT LOOKS LIKE A MAGAZINE FONT TO ME.

NUMBER THREE I LIKE A LOT BECAUSE I, I THINK IT HAS A SOUTHWEST FEEL THAT IS, IS REALLY QUITE INTERESTING AND QUITE GOOD.

NUMBER FOUR WITH AN ALTERATION IS STILL MY FAVORITE, BUT I REALLY LIKE NUMBER THREE.

UM, I'M GONNA GO BACK AGAINST WHAT EVERYBODY SAID NOW, , BUT THAT'S KIND OF MY ROLE HERE.

UM, FINE.

AUSTIN, TEXAS.

WHAT'S THEIR TAGLINE? KEEP AUSTIN WEIRD.

KEEP AUSTIN WEIRD.

JUST LIKE, STAY WEIRD MAN.

AND IF I REMEMBER EARLIER DISCUSSION, WE HAD SOMEBODY IN THE, I SAID, WELL, HEY, WE'RE KIND OF LIKE, WE WANT TO BE KNOWN AS BEING WEIRD.

SO IF YOU THINK OF IT THAT WAY, STAY INSPIRED TO ME KIND OF HAS THAT SAME VIBE.

[01:00:01]

SO WHEN I WAS THINKING THROUGH THAT, I WAS LIKE, YEAH, WELL, I'VE GOT FAMILY IN AUSTIN.

SO I, YOU KNOW, PARTIALLY WEIRD TO BEGIN WITH, BUT IT SEEMED TO BE MORE ATTACHING TO THE LIKE, WEIRD, QUIRKY AND INSPIRATION IS WHAT WE GET EVERY SUNRISE, EVERY SUNSET AND EVERY DARK SKY.

MM.

I MEAN, TO ME, AND ONE OF THE BEAUTIFUL THINGS, AND YOU LOOK AT SOME OF THE, THE CHARTS YOU'RE DOING THAT YOU COME LATER IN TERMS OF THE ACTUAL SUMMER STUFF, IS THAT EVERY MORNING SOMEBODY NEXT DOOR POSTS A SUNRISE AND A SUNSET.

IT IS LIKE THE MOST SOUGHT AFTER AND REPRODUCED AND WHATEVER, BECAUSE THAT'S WHAT WE'RE ABOUT.

SO THAT'S INSPIRATION.

SO STAY INSPIRATION TO ME FEELS MUCH MORE LIKE A SEDDON STATEMENT THAN ALMOST ANYTHING ELSE.

SO THAT'S, THAT'S ME SAYING STAY INSPIRED IN SOME OF THE QUIRKY, EXCUSE ME THINGS, RONA, IN TERMS OF THE ACTUAL 1, 2, 3, 4, 5, 6, UM, I KINDA LOOKED AT ONE B, WHICH IS THE TOP MIDDLE ONE.

AND ALTHOUGH IT DOES MAYBE LOOK LIKE A BASEBALL CAP IN THIS, MY THOUGHT WHEN YOU ACTUALLY START TO LOOK AT IT CLOSER IS THAT, YOU KNOW, IF YOU REALLY WANNA MAKE IT MORE OF A REPRESENTATION OF OUR ARTIST COMMUNITY BRUSH STROKES, YOU MAKE IT A MUCH THINNER BRUSH.

I MEAN, IT'S A THICK BRUSH, BUT YOU DON'T MAKE IT FULL.

YOU KNOW WHAT I'M SAYING? WHERE IT'S KIND OF LIKE A DRY BRUSH.

NOW THE PROBLEM WITH DRY BRUSHING, AS YOU KNOW, WHEN YOU REPRODUCE IT, THE LINES KIND OF DISAPPEAR.

SO I UNDERSTAND THAT BY SAYING THAT COMMENT, BECAUSE I HAD THE SAME PROBLEM.

WE HAD A DOUBLE HELIX LOGO IN OUR COMPANY AND THE DOUBLE HELIX JUST DISAPPEARED EVERY TIME WE TRIED TO PRINT IT OUT.

SO WE JUST MADE IT ONE SLAP THING AND JUST, YOU KNOW, TOOK THE ARTISTIC OUT OF IT.

BUT IF THERE'S A WAY TO DO THAT, TO ME, THE ARTISTIC DRY BRUSH LOOK THING, WHICH IS CONSISTENT WITH OUR ARTIST COMMUNITY, I THINK FITS WELL WITH WHO WE ARE TOO AND WHAT WE WANNA REPRESENT AS OUR STRENGTHS.

SO NOT PERFECT.

BUT THAT'S KIND OF WAS THE THINKING AS I WENT THROUGH THIS AND HOW I WAS ATTRACTED TO THE, YOU KNOW, THE ONE B AND THE STAY INSPIRED.

SO HAVE AT IT.

WHY DID YOU PUT AZ ONLY ON ONE B? INTERESTING.

I DON'T HAVE A GOOD ANSWER.

I, YEAH, I DON'T HAVE A GOOD ANSWER EITHER EXCEPT, UM, MY ARTIST BRAIN SAYS, OH, REALLY NICE FLARE ON THE END OF THAT A OOH CREATES A LITTLE BIT OF NEGATIVE SPACE.

WHAT COULD WE PUT IN THERE? OH, YOU KNOW, JUST A QUICK YEAH.

SEDONA EASY DISCUSSION IS PEOPLE SAY SEDONA, THEY DON'T SAY, I'M FROM SEDONA, ARIZONA.

YOU DON'T NEED ARIZONA.

IT'S DUPLICATIVE IN MY, WHEN I GO OVER AND TRAVEL OVERSEAS, I DON'T HAVE TO SAY ARIZONA.

IT'S JUST SEDONA.

YOU, YOU GO BACK EAST.

ANYBODY SAY, YOU SAY YOU WORK IN SEDONA.

IT'S LIKE THEY KNOW IT.

COOL.

THEY DON'T NEED TO KNOW.

THEY KNOW EXACTLY WHAT IT IS.

SHOW ME SOME PICTURES RIGHT THERE.

OH, SO IT'S THE ONLY ONE? I THINK SO THERE, I MEAN, IF YOU GOOGLE.

YEAH, THIS IS, WE COME UP AND WE TOP OF THE, THE SEARCH ENGINES ARE ALL SORTS OF THINGS RIGHT.

ABOUT IT.

SO WE ARE UNIQUE FROM THAT PERSPECTIVE.

SO YEAH.

I THINK ARIZONA, TO YOUR POINT, IS NOT REQUIRED OR DESIRED, WOULD BE A STRONGER WAY I'D PUT IT.

YEAH, I'VE, I'VE GOT A QUESTION OF WHAT'S WRONG WITH OUR CURRENT SEDONA.

I MEAN, IT MAY BE TYPE SET, BUT THERE'S GONNA BE A LOT OF COSTS.

NEW BUSINESS CARDS, NEW LETTERHEAD.

WE HAVEN'T CREATED ANY.

WHAT'S THAT? WE HAVE NOT CREATED ANY.

NO, WE WON'T, BUT WELL, YOU WILL HAVE TO CHANGE OVER TO NO, I'M SAYING WE HAVEN'T, THERE ISN'T ANY, NO, THERE ISN'T ANY WE'VE BEEN HOLDING OFF.

THE ONLY THING IT'S ON IS ON THE WEBSITE, WHICH WE CAN JUST SWITCH.

SO THEN WHAT IS WRONG WITH THE EXISTING SEDONA LOGO? THERE MIGHT NOT BE ANYTHING WRONG WITH IT.

THAT'S WHY WE SHOWED IT.

I MEAN, TO, TO ME IT'S, YOU KNOW, LIKE IS, THERE'S AN OLD, OLD JOKE IN MARKETING ABOUT, YOU KNOW, WHAT, WHAT'S THE FIRST THING A NEW PRODUCT MANAGER DOES WHEN HE'S CHANGE LOGO MADE CHANGE, NO, CHANGE THE PACKAGING.

AND UH, YOU KNOW, AND, AND ALONG WITH THAT IS USUALLY THE LOGO.

'CAUSE THAT'S SOMETHING WE CAN DO, UH, THAT IT'S GOT AUTHORITY TO DO.

UH, YOU KNOW, I, I DON'T, I DON'T KNOW IF THERE'S A COMPELLING REASON TO EVEN CHANGE WHAT WE'RE CURRENTLY USING.

AND, AND UNLESS YOU CAN CONVINCE ME, UM, I DON'T KNOW.

IT'S THAT ESTABLISHED YET IS WHAT ONE OF THE THINGS, BOB.

IT'S, UM, SO IT'S, IT'S ONLY ON THE WEBSITE, SO IT'S NOT LIKE, AND I THINK WE'RE EXPLORING OTHER BETTER OPTIONS.

SO, OKAY.

I WANT TO SPEAK TO ON THE TAGLINE.

THE REDEFINED DESERT SOUNDS DEFENSIVE AND WE DON'T NEED TO DEFEND ANYTHING HERE.

IS THAT, UM, THE ORIGINAL LOGO WAS, UM, WHAT DID YOU CALL IT? IT'S LIKE A, IT'S A FONT.

SO I, I AGREE.

I JUST THINK, THINK IT SENDS A CONFUSING MESSAGE.

UM, AND I WANNA SAY AGAIN, IT'S NOT JUST THAT I PREFER FOUR.

I LOVE IT.

UM, ONE OTHER THING, BOB,

[01:05:01]

IT'S A FONT, NOT, NOT AN EXISTING FONT.

AND SO IT'S NOT CUSTOM.

SO, BUT THAT MAKES IT MORE USABLE BY HOTELS, BY THE MARKETERS IN THE CITY, THAT WE DON'T HAVE TO PROVIDE THEM WITH THE ARTWORK FOR THE LOGO.

WE WOULD ALWAYS WANNA PROVIDE THEM WITH THE ARTWORK FOR THE LOGO.

YOU WANT IT TO BE WELL, BUT IF YOU CAN DEFINE, YOU JUST TELL 'EM, HEY, THIS IS THE FONT.

I SEE YOUR POINT.

I THINK SEDONA DESERVES ITS OWN FONT.

REALLY, TRULY , I MEAN, YOU KNOW, DO YOU KNOW WHAT I MEAN? LIKE, , TRULY WE HAVE THIS ARTISTIC COMMUNITY.

WE'RE, YOU KNOW, AN INDIVIDUAL PLACE.

WE'RE THE ONLY SEDONA.

I DON'T THINK WE SHOULD SETTLE FOR THE FIRST.

AND IN FACT, ALMOST EVERYONE HERE SAID LIKE, I'M ABSOLUTELY NO TO ONE A, ONE B OR ONE C.

AND WHAT WE HAVE NOW IS A COMBINATION OF THOSE, AND IT KIND OF HAS THAT RABBIT HEAD D THING GOING ON.

SO, I MEAN, IT LOOKS MORE LIKE TWO.

SHE'S GOT IT UP HERE ON A SCREEN AND IT LOOKS MORE LIKE ONE B.

IT LOOKS MORE LIKE, MORE LIKE ONE B IS WHAT IT LOOKS LIKE WHEN YOU'VE GOT THE SCREEN.

I THINK MOSTLY LIKE ONE A EVEN REALLY? MOSTLY LIKE THAT.

DON'T YOU THINK THAT ONE? I THINK ONE A.

I REMEMBER.

THAT'S WHAT IT'S NOW THAT'S WHAT IT'S, I MEAN, I SHOWED THESE TO PEOPLE BACK EAST AND THE, AND WE HAD TO EXPLAIN WHAT REDEFINED DESERT MEANT.

SO THEY WERE LIKE, IF IT'S YOUR TAGLINE, WHY YOU GOT DEFINE IT.

SO THE STAY INSPIRED MADE MORE SENSE TO THEM WHEN THEY LOOKED AT IT.

UM, SO AGAIN, AND THAT WAS CUSTOMERS THAT HAVE NOT BEEN HERE YET.

UM, I WAS, YOU KNOW, I, I WAS SOMEWHERE BETWEEN TWO AND THREE, TWO AND FOUR, EXCUSE ME.

UM, THE, YOU KNOW, SEDONA, I THINK THE, THE, THE ROCK FORM CAN BE PERCEIVED AS THE ROCK FORMATION.

AND I THINK WHAT WAS SAID EARLIER, TWEAKING IT A LITTLE BIT WITH THE CATHEDRAL ROCK OR SOMETHING ELSE MAY MAKE MORE SENSE, SOMETHING LIKE THAT.

UM, THE OTHER ONE, THEY FELT LIKE THE, THE NUMBER TWO WAS DEFINITELY CLASSIER.

UM, AND TRYING TO SHOW THE UPPER SCALE OF THE, WHAT WE'RE TRYING TO TRACK.

SO CAN, CAN WE ELIMINATE ONE A AND ONE C? DOES ANYBODY OBJECT TO ELIMINATING ONE A AND ONE C? NO.

NO.

DONE.

WE'RE DOWN TO FOUR.

RENEE, HOW ABOUT YOU? UM, I'M, I'M, I'M LISTENING TO EVERYBODY AND I'M, I'M TRYING TO, TRYING TO, I LIKE A LOT OF THEM.

UM, BUT THEY'RE MAKING GOOD POINTS ON ONE A, B, AND C.

I DON'T LIKE ONE C AT ALL.

UM, IT'S TOO THICK.

BUT I THINK TWO DOES LOOK LIKE A MAGAZINE COVER, SO I WOULD SAY NO ON THAT ONE.

UM, THREE I LIKE, EXCEPT THE O SEEMS, I, I, IT KIND OF DISAPPEARS.

IT LOOKS KIND OF WEIRD BETWEEN THE O AND THE N IT DOESN'T REALLY WORK FOR ME, BUT I DO LIKE FOUR, SO, BUT I DO, I, YOU KNOW, I'M, I I LIKE A LOT OF THEM.

AND YOUR THOUGHTS ON STAY INSPIRED VERSUS REDEFINED DESERT.

STAY INSPIRED FOR SURE.

SO JUST ANOTHER COMMENT.

I WENT TO AUSTIN WHEN, UM, RICHARD MENTIONED, MENTIONED IT, AND AUSTIN'S I IS DOTTED WITH A MUSIC NOTE.

SO IT JUST FEELS LIKE A LOST OPPORTUNITY TO NOT MAKE THAT LINE THROUGH SEDONA.

IF WE GO WITH FOUR, ACTUALLY A REALLY SEDONA, UM, SPECIFIC SHAPE.

SO THIS IS ACTUALLY THE SECOND LINE BECAUSE WE HAD, WE KIND OF HAD THE SAME OKAY.

CONCEPT THE FIRST TIME.

IT WAS WAY MORE LIKE SQUIGGLY THE FIRST TIME.

AND THEN WE WERE LIKE, HEY, CAN WE GET THIS A LITTLE CLOSER TO THE BACKGROUND? BUT THEN, YOU KNOW, I WAS LIKE, WELL, IT'S PRETTY WIDE, RIGHT? LIKE A LOT OF OUR ROCK FORMATIONS WOULDN'T FIT ACROSS THIS SPACE.

I MEAN, I THINK, YEAH, I MEAN LONG YOU COULD DO THAT.

I MEAN, LIKE, LIKE THERE'S A FEW IDEAS WE HAD, SO I THINK, YOU KNOW, ANY MORE DIRECTION YOU CAN GIVE US ON IT SO WE CAN GO BACK TO THE DESIGNERS.

'CAUSE WE DID ALREADY SORT OF EXPLORE IT, BUT THEN WE JUST DID PART OF US, WE DIDN'T MAYBE GET IT AS CLOSE AS YOU GUYS ARE ASKING FOR.

BUT ANY OTHER, LIKE, WE WOULD WANT TO SEE THIS JUST SO WE CAN DOCUMENT THAT TODAY.

QUICK QUESTION.

UM, FOR WE FINALLY MAKE A CHOICE OR GIVE YOU LIKE TWO OR THREE TO ROLL THE DICE ON.

UM, ARE THESE GONNA BE USED STANDALONE OR ARE THEY GONNA BE USED IN WHERE YOU'RE GONNA HAVE LIKE, IMAGES BEHIND THEM OR A LITTLE BIT OF BOTH? MM-HMM.

, ALL OF THE ABOVE.

OR THE ABOVE.

BY ITSELF IT MAKES BETTER SENSE TO HAVE SOMETHING THAT CONNECTS WITH HERE.

SO THEY'RE GONNA HAVE TO STANDALONE BY THEMSELVES.

SO HAVING AN IMAGE WOULD BE HELPFUL, BUT YOU DON'T HAVE TO DO IT ALL IF YOU'RE GONNA PUT IT ON AN IMAGE, RIGHT? 'CAUSE THERE'S A COLOR, THERE'S SHAPES OR SIZES AND OTHER, WHICH WILL SHOW US LATER.

EXACTLY.

SO WE DON'T NECESSARILY HAVE TO HAVE A CATHEDRAL ROCK AND, AND THE ONE IN THE LOWER RIGHT, IF IT'S WITH THAT IMAGE, BUT

[01:10:01]

SO I JUST WANTED TO CLARIFY MY OWN THOUGHT HERE.

THANKS.

YEAH, I'M LOOKING AT ALTHEA'S SCREEN ON THE WEBSITE, AND IT'S LIKE, IF YOU JUST TOOK THAT NUMBER FOUR SEDONA AND SLID IT ON TOP OF THE ROCK FORMATION AND HAVE JUST A PART OF IT INTERSECT.

SO IT'S STILL REPRESENTATIVE WHEN IT'S STANDING ALONE, YOU DON'T GET THAT.

BUT IT REALLY SAYS THIS WOULD, AND IT COULD MAKE THE WEBSITE PAGE REALLY INTERESTING.

EVEN IF YOU JUST PICKED A, UM, ANY PICTURE OF AN EXPANSIVE IN RED ROCK FORMATION AND JUST LOOK BEHIND YOU TOOK, YEAH.

AND THEN JUST, AND LOOK OVER THERE AND THEN JUST TOOK THAT SEDONA AND JUST KEPT MOVING IT OVER UNTIL YOU LIKED IT, YOU KNOW, AND THEN SAY, OKAY, DESIGNER, MAKE THIS SHAPE SO IT DOESN'T, IT SEEMS LIKE YOU COULD JUST ONE C IS KEEP MOVING IT, KEEP MOVING IT A LOT TALLER THAN NUMBER FOUR.

IT SEEMED TO ME YOU COULD MAKE NUMBER FOUR A LITTLE TALLER AND GIVE YOURSELF A LITTLE MORE REAL ESTATE FOR THE LINE TO REPRESENT RED ROCKS.

NOW IF YOU CHANGE IT TO LOOK MORE LIKE SAY CATHEDRAL ROCK, AND THEN YOU PUT THAT LOGO ABOVE CATHEDRAL ROCK, IS THAT GOING TO LOOK WEIRD THOUGH? MM-HMM.

POTENTIALLY, BUT EVEN IF YOU LIKE, THIS IS CATHEDRAL ROCK, BUT IT'S NOT CATHEDRAL ROCK, YOU KNOW, LIKE YOU'RE NOT, YOU WOULDN'T SEE THAT IF THEY JUST PUT THAT'S TRUE.

SEDONA OVER THAT AND THEN DREW THAT LINE.

I MEAN, AND THIS IS ALREADY ON THE WEBPAGE, NOT MINE.

EVEN IF THAT WAS JUST WHAT IT WAS, IT DOESN'T HAVE TO BE COMPLETELY IMMEDIATELY IDENTIFIABLE AS CATHEDRAL OR BELL OR WELL, THAT'S NOT SENSITIVE ANYWAY.

ANY FORMATION.

YEAH, BUT JUST A, A LANDSCAPE IMAGE THAT GIVES YOU MORE OF THAT REAL, OKAY.

THAT'S A RED ROCK FORMATION.

THAT'S NOT JUST AN INTERPRETIVE LINE.

MM-HMM, .

4, 7, 8, 9, OPTION NUMBER.

SO, UM, I'M DOING A SORT OF UNOFFICIAL TALLY, BUT IT WOULD APPEAR THAT OPTION NUMBER FOUR IS RISING TO THE TOP AS, UM, MAYBE HAS THE MOST SUPPORT FROM THE BOARD.

DOES THAT SOUND ACCURATE? DO WE NEED TO DO A SHOW OF HANDS? SHOW OF HANDS, EVERYBODY.

FOR NUMBER FOUR, WITH SOME TWEAKS, WITH ALTERATIONS, WITH ALTERATIONS.

THAT WAS NINE.

I THINK THE OTHER OPTION WAS B, RIGHT? I'M THEN MUTANT FOR THE, FOR B ONE AT THE TOP.

, THAT'S ONE B THEN I FEEL LIKE I HEARD SPLIT B.

SPLIT NUMBER TWOS ON TWO AND THREE DAYS.

THAT WAS MY NUMBER TOO.

RICHARD, YOU'RE NOT COMPLETELY OUTTA LEFT FIELD THERE.

AND THEN, UM, THERE WERE A FEW, I THINK NUMBER TWO AND NUMBER THREE WERE A SORT OF A, A DISTANT SECOND AND THIRD, NOT NECESSARILY IN THAT ORDER.

MAYBE NUMBER THREE HAD THE MOST, NO, ACTUALLY 2, 2, 2 HAD THE MOST.

ONE, B, TWO, THREE, I MEAN, NOT BY MUCH, EVEN THOUGH MAYBE THE SENTIMENT FEELS MORE LIKE IT WAS MORE TOWARDS THREE, BUT THEY WERE RELATIVELY CLOSE.

BUT WHAT I'M HEARING NOW IS NUMBER TWO.

SO DO WE WANT TO DO A QUICK SHOW OF HANDS? IS NUMBER TWO, THE SECOND TIER RECOMMENDATION, OR WE JUST WANT TO LIVE WITH ONE WITH THE NUMBER FOUR? WHAT DOES EVERYBODY THINK? DO WE NEED TWO OPTIONS OR WE JUST NEED ONE? I DON'T THINK, SINCE I WAS, I HAVE TO RECUSE MYSELF BECAUSE I'M , I'M GONNA, I'M GONNA REPLAY THIS.

SURE.

NO, I MEAN, I UNDERSTAND THAT NINE TO ONE'S FINE.

I JUST WANNA, YOU KNOW, IF WE GO THERE, THAT'S FINE, BUT KEEP THAT IN THE BACK OF OUR POCKET IF SOMETHING HAPPENS, THEN THAT ONE THAT, YOU KNOW, WE DON'T LIKE, THAT'S ALL I'M GONNA SAY.

SO, SO OUR FIRST CHOICE I THINK WE HEARD IS, IS NUMBER FOUR.

NOW LET'S VOTE ON NUMBER TWO, OUR, OUR SECOND OPTION.

SO WHO'S, WOULD ANYBODY HAVE ANY RECOMMENDATIONS FOR? I WOULD GO FOR ONE B WITHOUT THE AZ AGREED.

FOUR, TWO, I, I'LL SECOND THAT.

MOTION.

I MEAN, IT'S, IT'S, IT'S, IT'S VERY SIMILAR TO WHAT WE'VE GOT.

IT WAS AN EMOTION.

IT'S NOT A RADICAL CHANGE.

STEADY AS SHE GOES.

UM, I'VE NEVER HEARD CRITICISM OF THE CURRENT LOOK .

UH, SO IT'S THE, THE LEASE CHANGE.

AND I, I, I COULD BUY, WE WANNA OWN OUR LOGO.

OKAY, I COULD BUY THAT.

, WHAT ABOUT REMOVING THE UNDERLINE FROM ONE B? WOULD THAT HELP ANYONE WHO SEES THAT VERY MUCH AS A BASEBALL LOGO? DOES THAT CHANGE IT AT ALL? NO.

OH, BY THE WAY, CIRCLE R GOES WHERE THE AZ IS.

FOR ONE B AS OUR SECOND CHOICE, SAY IT'S SO DIFFERENT THAN FOUR.

TRUE DAD.

OKAY, SO OPTION, OUR SECOND PICK WOULD BE TWO B, ONE B, ONE B, OR NOT TWO B .

HOW MANY FOR ONE? HOW MANY FOR ONE? IT SOUNDS LIKE WE GOT ONE B, OR WE GOT TWO.

SO ANY, ALL VOTING

[01:15:01]

FOUR? OKAY.

THAT'S, AND THEN FOUR.

DO WE HAVE TO WORK FOR A SECOND? JUDGE? FOUR.

SO THAT WAS FOUR.

I THINK WE SAID WE WANTED A SECOND OPTION.

THAT'S UP TO YOU ENTIRELY.

UP TO YOU.

IF, IF YOU WANT TO JUST RECOMMEND ONE TO CITY COUNCIL, WE'RE THAT'S FINE WITH STAFF.

IS THERE ANY WAY THAT WE COULD SEE THE ALTERED NUMBER FOUR BEFORE WE SAY YES? TELL THAT TO COUNCIL.

IMPOSSIBLE JUST A NEW EMAIL.

NO.

UM, WE'RE PLANNING TO TAKE THESE ON NOVEMBER 12TH.

AND THOSE, THE INFORMATION FOR THAT IS DUE THREE WEEKS AHEAD OF TIME.

SO IF YOU JUST, WE TRUST, CAN YOU EMAIL IT? CAN WE VOTE VIA EMAIL? THERE'S SOME RANDOM THING? OR IS THAT NOT ALLOWED? THE CONCERN OBVIOUSLY IS THEN A SLEW OF COMMENTS COME BACK ON THE EMAILS, AND NOW WE'RE TRYING TO MANAGE ADDITIONAL LEVELS OF COMMENTS.

WHERE DOES THAT END? SO THE, YEAH, I SAY WE, I FEEL PRETTY CONFIDENT AND HEARING EVERYONE'S COMMENTS, I FEEL LIKE I CAN BE A GOOD STEWARD OF, OF WHAT TO DO WITH THE LOGO.

AND IF IT DOESN'T LOOK GOOD, LIKE SOMETIMES, YOU KNOW, YOU THINK OF THESE THINGS LIKE WE'VE DONE WITH DVA TO GET TO THIS POINT WHERE WE SAY, DO THIS, AND THEN THEY SEND IT BACK TO US AND WE'RE LIKE, UH, THAT DIDN'T WORK OUT THE WAY WE THOUGHT IT WAS GOING TO, YOU KNOW? UM, SO I THINK IT'LL TAKE US A FEW TIMES AND THROUGH THIS WHOLE PROCESS, IF IT'S NOT GOOD OR IT'S NOT READY, I'M NOT GONNA PUSH IT THROUGH.

SO IF I, IF I THINK THAT IT, THAT YOU GUYS WILL BELIEVE IN IT, THEN I'LL TAKE IT TO THEM ON NOVEMBER 12TH.

BUT IF NOT, THEN WE'LL COME BACK TO YOU AND, AND WE'LL REDO IT THEN.

CAN WE VOTE ON, DO WE WANT TO HAVE ANOTHER SECOND OPTION BETWEEN EITHER TWO OR THREE? WHAT'S EVERYBODY THINK? I MEAN, I, I DO WE WANT TO HAVE 'EM FOCUS ON, WELL, WE WANT TO FOCUS ON FOUR.

I MEAN, PART OF ME WANTS TO GIVE THE COUNCIL WHAT WE RECOMMEND AND NOT BE WISHY-WASHY, RIGHT? MM-HMM.

AND I THINK THAT'S ONE OF THE THINGS THE COUNCIL'S LOOKING FOR US TO DO AS WELL.

SO I DON'T REALLY, I DON'T WANNA HAVE EVERYBODY EXCITED ABOUT FOUR OR A, NOT EVERYBODY , BUT, AND, AND THEN FIND OUT THAT, OH, WE GAVE THEM TWO AND THEN THE COUNCIL LIKED THE ONE THAT WE KIND OF JUST THREW IN AS A SECOND CHOICE.

SO I'D RATHER MAKE THE HARD CHOICE OF WHAT WE WANT FOR ONE RECOMMENDATION.

THAT'S MY PREFERENCE.

IT SEEMS TO, AND IT MAKES IT EASIER ON THESE GUYS.

IT SEEMS TO ME A NINE TO ONE VOTE IS FAIRLY CONCLUSIVE IN TERMS OF YOUR FIRST CHOICE OF A RECOMMENDATION FOR THE LOGO.

OKAY, GREAT.

AND TAGLINE, MY, AGAIN, SCRIBBLED TALLY IS DEFINITELY LEANING TOWARDS STAY INSPIRED, BUT DO YOU CARE TO VOTE ON THAT? CAN WE GO BACK THROUGH, UM, TO THOSE PAGES WHERE YOU TALKED ABOUT THE TWO DIFFERENT TAGLINES? YES.

AND I, I DO FULLY RESPECT THAT THOSE WHO HAVE NOT BEEN HERE ARE NOT GOING TO PERCEIVE REDEFINED DESERT IN THE SAME WAY AS MY HUSBAND WHO MOVED HERE AT THE AGE OF FOUR.

SO I, I THINK THAT MAKES A LOT OF SENSE.

BUT I, I JUST WOULD REALLY APPRECIATE GOING BACK THROUGH THOSE TWO JUST TO MAKE SURE SOMETHING'S NOT LOST FROM ONE TO THE OTHER.

WHAT WOULD YOU LIKE TO, WELL, WE DIDN'T HAVE THIS, SO EVEN JUST BEING ABLE TO SEE OH, IT WASN'T, IT WASN'T IN DECK.

AS YOU DEFINING, UM, DESERT TO ME IMPLIES THAT OUR COMPETITIVE SET IS PHOENIX.

AND IT, IT IS SO MUCH MORE THAN THAT.

I MEAN, WE'RE, WE'RE, WE'RE COMPETING GLOBALLY.

UM, SO THAT'S, THAT'S NO ONE I'VE EVER MET.

BOB HAS CONFUSED PHOENIX AND SEDONA.

WE DID NOT KNOW.

NO, NO.

BUT, BUT, RIGHT.

NO, I'M A WE'RE DEFINING THE DESERT.

I MEAN, IT, IT, UH, IT JUST, IT'S, IT SAYS WE'RE COMPETING WITH OTHER DESERTS AND WE'RE DIFFERENT.

AND THAT THAT'S KIND OF MEANT BY, IT FELT LIKE WE WERE DEFENDING THIS, LIKE, RIGHT.

BUT YOU KNOW, BEING UP IN THE MOUNTAINS IS DIFFERENT.

WHAT WE HAVE IS UNIQUE AND AMAZING.

LIKE, JUST PUT IT OUT THERE.

IT'S FUNNY, INSPIRATIONAL, .

THERE IS A TACTICAL THING ABOUT THIS, ABOUT PHOENIX AND SEDONA BECAUSE IN THE SUMMER, DURING OUR DRY SEASON, EVERYBODY THINKS WE'RE 120 DEGREES IN THE SUMMER BECAUSE THEY DO CONFUSE IT WITH PHOENIX.

SO EVEN IF THEY DON'T LIVE IN ARIZONA, THEY ARIZONANS KNOW THAT, BUT SOMEBODY IN THE MIDWEST DOESN'T.

SO WE GET CONFUSED.

THEREFORE, OUR, OUR FLOOR IS LOWER FOR SUMMER TOURISM.

I THINK PERSONALLY I'VE SEEN THAT IN MY BUSINESS BECAUSE OF THAT.

'CAUSE PEOPLE TELL ME, I SAID, HOW COME YOU DON'T WANNA COME? OH, YOU'RE 120 DEGREES.

NO, 105.

IT'S A LITTLE DIFFERENT.

SO MUCH.

THAT'S RIGHT.

[01:20:01]

SO, SO I CAN ARGUE THAT IN SOME RESPECTS, LOOKING FROM THE TOURIST HERE AND THE FACT THAT WE HAVE TO DIFFERENTIATE OURSELVES FROM PHOENIX TO BE ABLE TO SAY, COME HERE DURING SUMMER WINTER'S, DIFFERENT STORY.

BUT SUMMER, THERE'S A DISTINCTION THERE.

BUT DOES IT RECALL, DOES IT NEED A REDEFINED WHAT DESERT MEANS TO DO THAT? I DON'T KNOW.

I'M JUST SAYING I'VE SEEN IT COMPETITIVELY.

THERE IS A DISTINCTION THAT HELP WOULD HELP US.

SORRY TO CONFUSE IT.

AS YOU TALKED THROUGH THESE, IT MADE MORE SENSE TO ME WHY REDEFINED DESERT MIGHT BE AN OPTION.

BUT I DON'T THINK OF US AS A DESERT.

I JUST DON'T.

I THINK THE RED ROCKS ARE VERY DIFFERENT.

THEY'RE DESERT-LIKE ASPECTS OF HERE, THE CRYPTOBIOTIC SOIL AND ALL SORTS OF THINGS.

BUT INSPIRED HITS ME MUCH STRONGER.

DESERT INSPIRED.

NO, I'M JUST KIDDING.

YOU'RE JUST GONNA HAVE TO EXPLAIN .

THAT, ALRIGHT, LET'S GO.

SO CAN WE DO A VOTE ON THAT? LET'S GO, LET'S GO AHEAD AND VOTE.

STAY INSPIRED OR REDEFINE DESERT.

ALL IN FAVOR OF REDEFINE DESERT.

RAISE YOUR HAND.

I'M NOT GONNA DO THAT.

ALL THOSE VOTING FOR STAY INSPIRED.

RAISE YOUR HAND'S.

I HAVE TO VOTE.

WE WON'T TELL YOUR HUSBAND.

YOU COULD BE THE ONE ONE ABSTENTION.

YOU COULD BE THE ONE WE HAD ONE BEFORE.

YOU COULD BE THE NINE TO ONE.

YOU AND RICHARD CAN COMMISERATE.

I'LL ABSTAIN FROM BO .

AND HERE'S OUR RECOMMENDATION.

ABSOLUTE.

SO WE'RE GOING WITH ONE LOGO THOUGH.

WE'RE GONNA GO WITH THE ONE LOGO NUMBER FOUR.

IS THAT CORRECT? WITH NO OPTION TWO.

WE'RE GONNA STAY SUCCINCT.

WHETHER THAT'S WORTH CONSIDERATION.

YOU AGREE.

I STILL WANT TO ASK THE, I WANT TO RE-ASK THE QUESTION OF, INSTEAD OF HAVING STAY INSPIRED ON THE BOTTOM, HAVE INSPIRED BY SEDONA.

I THINK IT'S A TEAM THING.

IT'S WORTH, WORTH ASKING.

THE AGENCY, I MEAN, EVERYBODY ALWAYS HAS THE, THE, THE TAGLINE UNDER THE LOGO WE'RE DIFFERENT.

PUT THE DAMN TAGLINE ON TOP.

I MEAN, YOU KNOW, AND IT MAKES SENSE.

I DON'T KNOW.

I I'M INTRIGUED BY IT, BUT I'D LIKE TO HEAR THE AGENCY.

WELL, IT ALLOWS YOU TO THEN EXPAND ON THAT IF YOU SO CHOOSE.

ACTIVATED BY SEDONA, MOTIVATED BY SEDONA, EXHILARATED BY SEDONA, UH, TRANSPORTED BY SEDONA.

THERE'S A, A NUMBER OF THINGS THAT YOU COULD DO THAT ARE SIMILAR TO IT THAT WOULD BE EXTRAORDINARILY EASY TO CHANGE FOR A PARTICULAR TYPE OF, UM, PURPOSE.

WHAT'S THE GROUP THINK? I THINK INSPIRED IS THE WORD THAT MAKES IT, IT'S THE STAY THAT'S LESS RELEVANT.

UM, AND I ALSO GET WHERE ROB WAS SAYING, IT'S NOT JUST ABOUT STAYING IN A PHYSICAL SPOT, IT'S STAYING IN A STATE.

IT'S STAYING IN A STATE OF MIND THAT'S STAYING A STATE OF PRESENCE.

AND SO TO ME, THE STAY INSPIRED IS, IS JUST PERFECT AS IS.

BUT THAT'S MY VOTE BECAUSE YOU HAVE TO COME BACK IF YOU WANNA STAY INSPIRED.

I THOUGHT THE USE OF IT AS YOU EXPLAINED THE DIFFERENT WAYS TO EXTRACT THAT AND HAVE THAT UP ON THE BOARD, THAT'S, UM, I THOUGHT WAS A SOLID ARGUMENT.

AND WE HAD A CAMPAIGN OF B SOMETHING, SO I WAS A LITTLE HESITANT TO HAVE ANOTHER B SOMETHING SOUNDS KIND OF COMMANDED.

AND DIDN'T DVA EVEN DISCOURAGE US FROM USING THE BI THINK WE ENDED UP JUST, WE JUST JUST PUSHED IT.

OR WE WAS IT WAS IT US WE DISCOURAGED IT FOR OUT MARKET.

WE SAID IT WAS TOO HARSH.

IT WASN'T WELCOMING.

I THINK AS FAR AS THE, THE ORDER OF THE WORDING, UM, EVEN THOUGH SEDONA IS LARGER IN FONT, UM, THE FOCAL POINT, YOUR EYES AUTOMATICALLY GO TO READING IN ORDER, RIGHT? SO YOU'RE GONNA READ THE STAY BEFORE YOU READ SEDONA, WHICH MIGHT KIND OF DEFEAT THE PURPOSE.

LIKE, UM, LIKE HILTON FOR THE STAY.

IT'S ALWAYS THE SECOND THING THAT YOU READ.

MM-HMM, .

HAVE WE MUDDIED THE WATERS ENOUGH? OR ? IT WAS IT THAT WENT WAY BETTER THAN WE THOUGHT IT WAS ? YEAH.

NO, IT'S, IT'S, YOU WANNA GO BACK AND GET THE BALLOTS? OR YOU I JUST GOT, I GOT, I'M SORRY.

WE GAVE YOU THAT FEELING.

I JUST, ONE MORE THING.

TUCSON THE O LITERALLY IS A SRO WITH LIKE MOUNT LEMON.

WE HAVE TO HAVE SOMETHING THAT MAKES IT FEEL LIKE SNA IN THAT LINE.

WE'RE GONNA WORK ON IT.

I WOULD LIKE TO KNOW WHAT YOU ALL HAD AS YOUR OPINIONS.

[01:25:02]

PLEASE SHARE.

YOU DON'T HAVE TO.

UM, IF YOU'RE WILLING.

UM, LET ME QUALIFY THAT BECAUSE WE DISCUSSED THIS OPTION AS WELL IN CASE SOMEONE ASKS TO HEAR OUR OPINIONS.

UM, WE WE'RE PROBABLY ALL THREE HAVE DIFFERING OPINIONS ACTUALLY.

BUT, UM, WE, LAUREN SAID THIS BEFORE WE WORKED ON THESE UNTIL WE ALL FELT COMFORTABLE WITH EVERY OPTION.

SO I HAVE PREFERENCES AND UM, HAD HAD WHATEVER THE BOARD HAD VOTED FOR WOULD HAVE, UM, BEEN ACCEPTABLE TO ME.

WHATEVER WE END UP WITH OUT OF THIS SET, I THINK WE'RE ALL PREPARED TO LIVE WITH THOSE.

SO I'LL JUST SAY THAT.

GOOD ANSWER, .

VERY GOOD.

IT'S THE TRUTH.

WE DID, WE TALKED ABOUT THAT.

UM, JUST IN THE INTEREST OF TIME, I'LL GO QUICKLY.

UM, I PREFER STAY INSPIRED.

I PREFERRED OPTION, UM, TWO.

UM, BASICALLY, UH, I, I LIKE THE SOPHISTICATION OF IT.

I THINK THAT THAT ELEVATES, UM, THAT ELEVATES IT A CERTAIN TO A CERTAIN DEGREE.

UM, I'M, I'M FORGETTING I HAD THIS ALL PLANNED OUT.

EXACTLY WHAT I WAS GONNA SAY.

UM, WHAT DIDN'T WORK FOR ME ABOUT REDEFINED DESERT AS A TAGLINE FOR THE BRAND.

'CAUSE YOU'RE GONNA SEE IT IN AS A, AS A MARKETING CAMPAIGN WHERE I THINK IT PLAYS LIKE GANGBUSTERS IS HAS ALREADY BEEN ECHOED THAT I DON'T THINK OF SEDONA AS A DESERT.

AND IF, IF SOMEONE WERE TO ASK ME, TELL ME ABOUT SEDONA, I'VE NEVER BEEN THERE.

I I WOULD NEVER THINK TO SAY, WELL, IT'S NOT REALLY A DESERT .

IT'S NOT, IT'S NOT ACTUALLY, I I JUST WOULDN'T START THERE .

BUT, UM, I MEAN, I I FIND SEDONA INSPIRING IT.

LAUREN'S WORDS WERE, IT'S WHY DO WE LIVE HERE? IT IS THE QUALITY OF THE EXPERIENCE.

AND I, I JUST, I LOVE THAT PHRASE, AND TO ME, STAY INSPIRED CAPTURES THAT AND, AND IT TO MY MIND AS A RESIDENT, IT REALLY SPEAKS TO THE RESIDENT EXPERIENCE AND THE VISITOR EXPERIENCE EQUALLY.

AND, AND AS A RESIDENT, I WANT TO SEE MYSELF IN THIS TOURISM BRAND.

THAT'S HOW I KNOW I'M BEING INCLUDED.

THAT THAT TAGLINE DOES THAT FOR ME.

SO THAT WAS TEAM ROB, AND YOU'RE ALL ON TEAM ROB AND I AM NOT .

UM, SO I, I, I WANNA SAY, FIRST OFF, I WANNA GIVE OUR, OUR TEAM SOME KUDOS BECAUSE BOTH STAY INSPIRED IN REDEFINED DESERT.

UM, WE'RE, UH, COME UP WITH BY THIS INTERNAL TEAM, AND THEN WE TOSS IT OVER TO DBA.

UM, AND FOR ME, REDEFINED DESERT, I I I HEAR YOU THAT YOU DON'T THINK THIS IS A DESERT.

AND I'M THINKING IN MY MIND, ARE YOU KIDDING ME? IT'S OKAY.

THIS IS THE DESERT AND THIS IS, IT'S JUST THE CREME DE LA CREME OF THE DESERT.

IT IS THE MOST IN INCREDIBLE, PERFECT DESERT THAT I COULD EVER CREATE.

YOU CAN BE HERE ALL WINTER, YOU CAN STAY HERE IN THE SUMMER.

I ACTUALLY LOVE IT HERE IN THE SUMMER.

UM, IT'S GOT MOUNTAINS, IT'S GOT WATER, IT'S GOT CACTUS, BUT NOT TOO MANY CACTUS.

YOU KNOW, HAVE YOU EVER RIDDEN A MOUNTAIN BIKE IN CHOA? IT'S AWFUL.

IT'S ABSOLUTELY AWFUL.

UM, SO FOR ME, REDEFINED DESERT REMINDED ME OF SANTA FE'S TAGLINE, WHICH I JUST ALWAYS LOVE THE CITY DIFFERENT.

UM, IT, IT MAKES YOU THINK, IT MAKES YOU LEAN IN.

AND WHEREAS STAY INSPIRED FOR ME FELT LIKE THAT COULD BE ANY NUMBER OF MY FAVORITE PLACES.

WHEREAS REDEFINED DESERT WAS SO SEDONA SPECIFIC, AND IT IS, I ALWAYS, YOU KNOW, I TALK ABOUT IT.

I'M FROM ST.

LOUIS, SO I'LL USE THAT AS THE EXAMPLE.

IF YOU'RE IN ST.

LOUIS AND YOU CLOSE YOUR EYES AND YOU IMAGINE THE DESERT, IT IS NOT SEDONA.

AND YET, UM, HERE WE ARE IN THIS INCREDIBLE PLACE, UH, THAT JUST, IT FEELS LIKE MAGIC TO ME, UH, TO LIVE HERE IN THIS DESERT.

SO THAT WAS MY FAVORITE.

AND THEN THE TAGLINE OR THE, THE LOGO, UM, UH, I ALSO LIKE WHAT WE HAVE ORIGINALLY.

AND, UM, I LIKE NUMBER FOUR AND I'M GONNA TRY TO YIELD THE BALANCE OF MY TIME TO THE REST OF THE AGENDA.

BUT I WILL SAY THAT, UM, I LIKE BOTH BECAUSE THERE'S AN IMPERATIVE THAT SAYS, COME HERE AND FIND OUT FOR YOURSELF.

SO I THINK THAT'S WHERE I REALLY LEANED IN IS, ARE WE CREATING A BIT OF AN ALERT? SHOULD YOU COME HERE TO UNDERSTAND WHAT INSPIRED MEANS? SHOULD YOU COME HERE TO REDEFINE YOUR EXPECTATION OF THIS PLACE? OKAY.

UH, MICHELLE, I'M GONNA GIVE YOU ONE MORE CHANCE TO GIVE ME THE, ARE WE GOOD? WHAT TIME IS IT? IT'S, UM, FOUR 30.

FOUR 30.

[01:30:02]

I OFFERED TO SWITCH THE ITEMS ON THE AGENDA IN CASE SHE NEEDED TO LEAVE AT FIVE.

LEARN MORE@SCENICDONAH.COM.

UM, SO LET'S MOVE INTO, UH, LET'S LEAN A LITTLE HARDER INTO THIS, UM, BRAND.

AND LET'S LOOK AT SOME DESTINATION MARKETING CAMPAIGNS.

UM, SO THIS IS GONNA GO ALONG WITH WHICHEVER LOGO AND TAGLINE THAT WE GO WITH.

AND WE SEE THIS BEING USED FOR, I DON'T KNOW, WE'VE TALKED ABOUT ON STAFF 18 MONTHS TO TWO YEARS.

SO IT'S NOT GONNA BE THIS, WE'RE BRINGING YOU A BRAND NEW, UM, CONCEPT EVERY SINGLE SEASON.

UM, THIS IS GONNA BE, WE'RE GONNA USE THIS, UM, FOR, YOU KNOW, 18 MONTHS TO TWO YEARS, LIKE I SAID.

UM, AS WE MOVE THROUGH THE DIFFERENT MARKETING SEASONS, IT COULD INCLUDE ADDING ADDITIONAL MARKETING PRODUCTS.

SO IT DOESN'T MEAN THAT, YOU KNOW, WE MIGHT, UH, CREATE A NEW VIDEO UNDER THE SAME CONCEPT, BUT EACH SEASON MIGHT, YOU KNOW, NEED ITS OWN, UM, DELIVERABLE, I GUESS.

UM, ALSO TO NOTE THAT THE LOGOS AND TAGLINES ARE USED, UH, IN THE WILD HERE, SO YOU CAN KIND OF SEE THEM UNDER DIFFERENT APPLICATIONS, WHICH IS KIND OF FUN.

UH, WE DON'T HAVE THE AD PLAN YET FOR THE CAMPAIGN, BUT WE WANTED TO AT LEAST GET YOUR FEEDBACK ON THE CONCEPTS, UM, THAT WILL GO WITH THE BRAND.

THE GOAL IS TO HAVE THAT, UM, AD PLAN, UH, THAT'LL GO TO COUNCIL, UM, ON NOVEMBER 12TH.

SO LET'S GO TO THE FIRST ONE.

THIS IS GONNA LOOK REAL FAMILIAR.

UM, SO THE FIRST ONE IS THE BE IN THE MOMENT CAMPAIGN.

THIS IS WHAT WE DID FOR SUMMER.

UH, THIS IS ALSO OBVIOUSLY THE MOST STEWARDSHIP FOCUSED, UM, UH, I'D SAY OBVIOUSLY STEWARDSHIP FOCUSED.

SO I'M GONNA READ, UM, WHAT THAT SAYS UP THERE.

IN A WORLD WHERE THE FOCUS OFTEN LIES ON CAPTURING IMAGES FOR SOCIAL MEDIA VALIDATION, THE ESSENCE OF LIVING IN THE PRESENT MOMENT IS OFTEN OVERSHADOWED.

THIS CON CONCEPT EMPHASIZES THE IMPORTANCE OF EXPERIENCING PLACES LIKE SEDONA WITHOUT THE DISTRACTIONS OF SOCIAL MEDIA TRENDS, ALLOWING INDIVIDUALS TO FORGE GENUINE CONNECTIONS WITH THEIR SURROUNDINGS AND LIVE FULLY IN THE PRESENT.

THIS CAN IN TURN BE, WAIT.

THIS IN TURN CAN CREATE A DEEPER RESPECT FOR NATURAL PLACES AND LOCAL COMMUNITY WHILE ENCOURAGING BETTER HABITS.

SO NEXT, I GUESS I COULD DO IT MYSELF.

UM, SO THESE ARE, UM, EXAMPLES OF SOME OF THE CREATIVE, UH, THOSE TWO ON THE LEFT.

WELL, NO, I THINK JUST THE MIDDLE ONE.

UM, WE ACTUALLY DID USE THIS PAST TIME.

UH, HERE'S A SAMPLE OF AN AD ON A WEBSITE.

THERE'S A, OUR ALL STAR ROB.

HE'S IN SEVERAL OF THESE SHOTS.

SO IS KEEGAN.

IT'S AMAZING HOW HE SHOWS UP.

I KNOW HE IS AGAIN, UM, I'M GONNA READ THE COPY IN THIS ONE.

UH, IN SEDONA THERE'S PLENTY OF BIG MOMENTS, BUT IT'S THE SMALL ACTIONS THAT COUNT.

STAYING ON THE TRAIL, LEAVING WITHOUT A TRACE AND BEING RESPECTFUL, MAKE ALL THE DIFFERENCE.

AND AS STEWARDS OF THIS LAND, IT'S NICE TO SLOW DOWN AND APPRECIATE THE DETAILS.

UM, THIS IS A BILLBOARD, BUT I JUST WANNA GIVE THE DISCLAIMER THAT THIS IS NOT THAT WE ARE NECESSARILY PURSUING BILLBOARDS, IT'S JUST FOR OUR VIEWING PLEASURE, UM, TO SEE WHAT IT WOULD LOOK LIKE, UH, IN BILLBOARD FORM, OBVIOUSLY.

BEAUTIFUL.

ALRIGHT.

CONCEPT TWO.

THIS IS CALLED EXPLORING COLOR.

UH, THIS CONCEPT HIGHLIGHTS THE RANGE OF EXPERIENCES SEDONA OFFERS ALL WRAPPED IN THE VIBRANT, VIVID COVER COLORS OF ITS NATURAL BEAUTY, DRAWING FROM THE RICH SPECTRUM OF COLORS IN SEDONAS LANDSCAPE, FIERY REDS, DEEP ORANGES, SOFT PURPLES, AND BRILLIANT BLUES.

THE CAMPAIGN USES THE GRADIENTS BOTH IN THE NATURAL PHOTO AND WITH COLOR TREATMENTS TO REPRESENT THE FULL SPECTRUM OF LIFE.

FROM OUTDOOR ADVENTURE TO SPIRITUAL DISCOVERY, RELAXATION, AND CULTURAL ENRICHMENT.

THE CONCEPT TIES TOGETHER THE VIBRANT VISUAL LANDSCAPE WITH THE EMOTIONAL SPECTRUM OF JOY, CLARITY, AWE, AND REJUVENATION, OFFERING VISITORS AN UNPARALLELED JOURNEY WHERE EVERY SHADE OF SEDONA REVEALS SOMETHING NEW.

UM, SO WE SEE THE STEWARDSHIP MESSAGING, UM, COMPONENT OF THIS, UH, PLAYING OUT WITH WHAT FOLLOWS BEHIND THE WORD EXPLORE.

UM, SO I'M GONNA GO AHEAD AND GO TO, THAT'S A, OBVIOUSLY A DIGITAL AD.

UM, BUT HERE YOU CAN SEE, EXPLORE YOUR SPIRIT, EXPLORE IN COLOR, EXPLORE WITH WONDER.

UM, IF YOU WANTED TO LEAN INTO SUSTAINABILITY MESSAGE, YOU COULD SAY SOMETHING LIKE, EXPLORE THE TRAIL LESS TRAVELED.

UM, AND, YOU KNOW, THINK OF IT THAT WAY.

UM, BUT YOU CAN SEE HERE WITH THE, UM, WITH THOSE KIND OF TECHNICOLOR, UH, TREATMENTS ON TOP, KIND OF A SPLIT SCREEN.

A PRETTY BEAUTIFUL BILLBOARD .

[01:35:02]

AND HERE'S CONCEPT THREE.

SO THIS IS ALSO GOING TO FEEL VERY FAMILIAR AT THIS POINT.

UH, THIS IS AN EXTENSION OF ONE OF THE TAGLINES.

IT'S REDEFINED DESERT.

SO THIS CONCEPT INVITES THE VIEWER TO REDEFINE THEIR PRECONCEIVED NOTIONS OF THE DESERT IN GENERAL, AND SEDONA IN PARTICULAR, TO CHALLENGE, REIMAGINE AND RETHINK WHAT THE AREA HAS TO OFFER.

WE SHOW IMAGES, BREAKING THE FRAME WORDS, HIGHLIGHTING EXPERIENCES, AND A GRAPHIC ELEMENT THAT SPEAKS TO THE LONG HELD TRADITIONS.

THROUGH ALL OF THESE ELEMENTS, WE CAN POSITION SEDONA AS A DIFFERENT KIND OF DESERT, A DIFFERENT KIND OF EXPERIENCE, ONE TO BE VALUED.

UM, SO YOU'RE GONNA SEE, LIKE IT SAYS IN HERE, THE GRAPHICS AND IMAGES ARE KIND OF BREAKING UP THE FRAME.

UM, AND YOU CAN REALLY PLAY UP THE WORD REDEFINED WITH WHAT COMES AFTER IT.

UM, WE THINK THAT JUST THE WORD REDEFINED KIND OF MAKES YOU THINK ABOUT, UM, RETHINKING THE WAY YOU THINK OF SOMETHING.

UM, AND BECAUSE OF THIS, IT HAS A SLIGHTLY STRONGER STEWARDSHIP MESSAGE, UM, THAN THE EXPLORE CAMPAIGN.

UH, AND OF COURSE THAT ALSO DEPENDS ON WHAT'S BEHIND THE WORD.

SO YOU CAN SEE HERE, LIKE REDEFINE NIGHTLIFE.

TO ME THAT'S, UM, KIND OF INCHING TOWARDS THE STEWARDSHIP MESSAGING BECAUSE IT'S MAKING YOU RETHINK WHAT IT'S LIKE TO HAVE NIGHTLIFE IN SEDONA.

YOU'RE NOT GONNA HAVE A PARTY.

UM, YOU'RE GONNA HAVE A QUIET, PEACEFUL PARTY UNDERNEATH THE SKIES.

UM, REDEFINE RESPONSIBILITY, REDEFINE DISCOVERY.

UM, IF THE , IF THE ARROWS KIND OF GET IN YOUR WAY, IF THAT BOTHERED YOU.

UM, WE DID ASK DVA TO KIND OF DO A COUPLE DIFFERENT ITERATIONS TO KIND OF SOFTEN THAT.

THAT'S KEEGAN'S HAND OOH, HAND MODEL.

, KEEGAN AND ROB WALKING THERE AS WELL.

UM, BUT HERE'S ANOTHER, YOU KNOW, EXAMPLE OF THE TYPES OF MESSAGES THAT YOU CAN SPRINKLE IN REDEFINE RESPONSIBILITY, REDEFINE HAPPY HOUR, KIND OF SIMILAR TO THAT.

REDEFINE NIGHTLIFE THEME, REDEFINE STOP AND SMELL THE ROSES REDEFINE SOUVENIRS.

AND NOW WE HAVE DISCUSSION.

IS THERE ONE THAT YOU PREFER OVER ANOTHER? YES.

I REALLY LIKE REDEFINE WITH THE LOGO.

CAN YOU, CAN YOU GO BACK ONE MORE SLIDE? NOPE.

ONE MORE.

MAYBE EVEN ONE MORE THERE.

IF YOU HAVE THAT WITH THE LOGO BEING, UH, STAY INSPIRED, YOU GET BOTH OF 'EM, YOU GET THE GOODNESS OUT OF BOTH OF THEM.

AND WITH SOME TWEAKING OF THE LINE TOO.

KNOW THERE I CAN SEE HOW POWERFUL THAT WOULD END UP BEING.

I MEAN, THAT JUST, THAT JUST LOOKS GREAT.

I WANT TO PLAY POKER WITH YOU.

AND NOT THAT YOU'RE REDEFINING DESERT WITH A CAMPAIGN, IT'S REDEFINED.

ALL OF THESE DIFFERENT THINGS.

COMPLETELY AGREE, CRAIG.

YEAH, I LOVE IT.

I LOVE EVERYTHING ABOUT THE REDEFINE SPOT ON.

THE ONLY QUESTION I HAVE IS, DOES IT MEET THE SUSTAINABILITY AND HOW WE WANT THEM TO BEHAVE? THAT'S THE ONE I'M STRUGGLING WITH.

I LOVE THE REDEFINED FAMILY TIME AND REDEFINE RESPONSIBILITY.

BUT DOES THAT GIVE US WHAT WE ARE, THE OTHER PIECE OF THE PUZZLE OF HOW WE WANT THEM TO BEHAVE? I, I MEAN, REDEFINE RESPONSIBILITY IS A PRETTY STRONG STATEMENT.

THAT ONE IS, AND YOU COULD HAVE REDEFINED STEWARDSHIP.

AND I ALSO LIKE, LIKE REDEFINE YOUR EXPECTATION.

I MEAN THAT'S, THAT'S TO ME IT'S GETTING SOMEONE TO THINK DIFFERENTLY ABOUT SOMETHING IS WHAT REALLY DRAWS ME TO THAT ONE.

BECAUSE IT CAN'T BE JUST THIS ONE MESSAGE.

IF YOU, IF YOU WRITE, IF YOU'RE ENGAGING 'EM, THEN WHEN THEY GET IN MARKET, WE'RE GONNA BE DOING A WHOLE BUNCH MORE STUFF AND THEN IT STARTS TO MAKE SENSE.

I MEAN, IT'S THE WORD THAT YOU PUT, I HAVE TO REDEFINE THIS ENDLESS, ENDLESS AND WE COULD CERTAINLY FIGURE OUT A WAY TO, WE, YOU THE COLLECTIVE CAN FIGURE OUT A WAY TO ENCOURAGE MORE SUSTAINABILITY MESSAGING COMING THROUGH, AGAIN, WITHOUT HAVING TO BE OVERTLY IN THE FACE TOO.

I THINK THERE'S JUST A LOT OF OPPORTUNITY THERE.

FLEXIBILITY OF THE REDEFINE MM-HMM.

AND I MEAN, WHEN CRAIG READ THAT WITH THE STAY INSPIRED AT THE END, IT CHANGED MY IMPRESSION OF STAY INSPIRED.

I THINK MY FAVORITE HAPPENED TO BE THE COLOR ONE.

I JUST THINK IT SPOKE TO THE ARTSY NATURE AND TO ALL OF THE OTHER ELEMENTS OF SEDONA.

BUT I WAS REALLY DRAWN TO THE GRAPHICS AND, AND THE

[01:40:01]

, UM, WITHIN THE REDEFINE ITSELF.

UM, SO I DO LIKE THIS ONE A LOT.

I JUST, BUT IF EVERYBODY DOESN'T AND WE GO THE OTHER WAY AND WE GO WITH THE REDEFINE, I LIKE IT.

I LIKE THAT YOU CAN USE IT IN SO MANY DIFFERENT CIRCUMSTANCES.

UM, I THINK THE REDEFINE RESPONSIBILITY IS WAY TOO STRONG FOR AN OUTMARKET MESSAGE.

I THINK THAT COULD BE AN IN MARKET MESSAGE.

UM, SO I WOULD STAY MORE WELCOMING WITH THE OUTMARKET, BUT REDEFINING THE NIGHTLIFE, REDEFINING HAPPY HOUR, I THOUGHT THOSE WERE ALL GREAT THINGS.

AND IT DOES MAKE YOU RETHINK.

THAT'S HOW WE DO IT IN SEDONA.

AND IT DOES SPEAK TO ME OF A STEWARDSHIP MESSAGE BECAUSE YOU'RE SHOWING THEM THIS IS HOW WE DO IT.

UM, I SAY REDEFINED NEIGHBORHOOD.

OH, I LIKE THAT.

YEAH, I LIKE THAT TOO.

OUR NEIGHBORHOOD.

BACKYARD REDEFINED BACKYARD.

I, I REALLY LIKE REDEFINE NIGHTLIFE.

I THINK 'CAUSE BECAUSE AT FIRST WHEN YOU SAID IT AND I DIDN'T SEE IT, I THOUGHT, YEAH.

LIKE WHAT THERE IS, I MEAN, SEVEN O'CLOCK, RIGHT? WE'RE OUTTA HERE.

UH, IT'S JUST SAD.

BUT, BUT THEN WHEN I, AND PEOPLE LOVE THE DARK SKY.

I MEAN, COMING FROM THE EAST COAST, PEOPLE DON'T EVEN KNOW DARK SKY EXISTS.

SO IT'S INTERESTING, JOE, THAT WE, WE LIKE RE WE LIKE REDEFINED, BUT WE DIDN'T REALLY LIKE REDEFINED DESERT.

SO WE LIKE THE REDEFINE PART.

AND I COULD BE HONEST, I WAS A COLOR PERSON TO BEGIN WITH TOO, BUT WHEN I HEARD THESE MODIFICATIONS, BUT I ALSO SAY LIKE, REDEFINED SUNRISE, REDEFINE SUNSET.

BECAUSE THOSE ARE THE THINGS, AGAIN, I MENTIONED THIS EARLIER THAT IT SEEMS LIKE THOSE ARE THE, ONE OF THE MOST OUTSTANDING ATTRIBUTES IS THE EXPERIENCE OF SUNRISE AND SUNSET AND THE NIGHTLIFE AND OTHER ASPECTS OF IT.

AND YOU PUT ALL THOSE TOGETHER.

I THINK THAT'S A REAL STRONG VISUAL EXPERIENTIAL BRAND THAT YOU CAN PUT WITH THE COMBINATION THAT, THAT WAS CRAIG SAID IS PUT UNDERNEATH.

YOU KNOW, ACTUALLY THAT TO ME PLAYS OUT THE EXPLORE AND COLOR, RIGHT? SO THE REDEFINE CAN ACCOMPLISH THE SAME MISSION.

BUT THAT'S HOW I WAS KIND OF TURNING MY HEAD FROM, I DON'T NEED TO DO TWO.

I CAN DO THIS AND DO ALL OF THEM BECAUSE OF THE REDEFINED TO YOUR ORIGINAL POINT, ROB, THAT YOU MADE REALLY AT THE BEGINNING WAS IT GIVES YOU THAT SPACE TO REALLY THEN FILL IN THE BLANK BEHIND IT.

AND THAT IS WHAT WE'RE TALKING ABOUT HERE.

I THINK IT'S STARTING TO HIT ALL THE CHECK BOXES, RIGHT? MM-HMM.

BECAUSE YOU COULD EVEN DO REDEFINE CULTURE AND HAVE IMAGE OF PALKI.

UM, REDEFINE THE GEM, REDEFINE COLOR.

50 50 TOO.

I DID LIKE, I DID LIKE I WAS INTRIGUED BY THE COLOR OPTION.

I THOUGHT THAT WAS REALLY CAPTIVATING AND INTERESTING.

AND IT HAD ME UNTIL I HEARD CRAIG .

CAN I, CAN I ASK THE GROUP OF QUESTION? UM, SO WE ALL AGREED.

I MEAN, THAT IS JUST GORGEOUS, GORGEOUS, GORGEOUS.

RIGHT? I MEAN, WHO DOESN'T WANNA GO THERE? AND WE LIVE HERE.

UM, SO WE WERE LIKE, WHATEVER WE DON'T USE BETWEEN TWO AND THREE, WE'RE GONNA KEEP THAT IN OUR BACK POCKET FOR ANOTHER TIME.

IT DOES WORK.

IT DOES WORK VERY WELL.

IT DOES.

HOW DOES EXPLORE EXPLORER IS A GREAT LINE.

IT IS.

AND AND SO IS THE COLOR.

SO YEAH.

AND MIKE REDEFINE COLOR WORKS WITH THAT.

TOTALLY.

RIGHT? RIGHT.

AND MIKE, I WANTED TO JUST MAKE SURE AND BOUNCE THIS OFF OF YOU.

DO YOU THINK THAT WE'LL GET PUSHBACK IF WE DID GO WITH A CAMPAIGN LIKE THIS? AT SOME POINT, WOULD, WOULD THE NATURALISTS OF SEDONA BE UPSET THAT WE HAD PUT A COLORED TREATMENT OVER SOMETHING THAT IS SO NATURALLY BEAUTIFUL? DO YOU THINK? WE'LL, WE'LL GET THAT.

I CAN CERTAINLY SEE THERE BEING SOME PUSHBACK, BUT THERE'S SOMETHING QUITE APPEALING ABOUT IT TOO.

I MEAN, THOSE COLORS AND PEOPLE ARE DRAWN TO THAT.

THAT'S THE WAY THE EIGHTIES COLORS, THEY NEVER REALLY GO AWAY.

PHOTOGRAPHS LIKE, YOU'RE LIKE DRAWN TO THIS VIBRANCY.

THERE ARE PHOTOGRAPHS THAT AREN'T TOUCHED UP THAT HAVE ASTOUNDING COLOR.

TRUE.

ASTONISHING.

WE DON'T NEED THAT PHOTOGRAPH TO BE ABLE TO GET THAT.

AND GOING NEXT DOOR AND MARKETING IS, LOOK AT THE PICTURES OF SUNRISE.

THERE ARE A DOZEN OF THEM WOULD JUST KNOCK YOUR SOCKS OFF THAT COULD FIT THERE AND JUST MEET ALL THE CHECK BOXES OF COLOR AND REDEFINE IT.

AND PEOPLE WANT TO EXPERIENCE THAT.

THEY WANT TO COME OUT OF THE CITIES, THEY WANT TO COME OUT AROUND THE COUNTRY TO COME HERE TO SEE THAT SUNRISE OVER THAT MOUNTAIN.

OVER THOSE ROCKY EARTH.

, I WILL SAY THEY'RE CURRENTLY ON THE RADIO IS A, UM, AD FOR ST.

PETE CLEARWATER THAT TALKS ABOUT ALL OF THE COLORS THAT THEY HAVE IN THEIR, LIKE THE BLUES OF THIS AND THE ORANGES OF THIS AND THE REDS OF THIS.

AND SO THEY'RE VERY MUCH PLAYING INTO THAT.

AND AS SOON AS YOU SAID COLOR, THAT'S WHAT I WAS THINKING OF.

UM, BUT THEN THESE, THIS IS A VERY DIFFERENT TYPE OF COLOR, BUT IF WE PULL BACK FROM THAT VIBRANCY AND MORE, YOU KNOW, UM, INTENSE NON-NATURAL COLOR AND WE TRY TO FOCUS JUST ON THE NATURAL COLOR OF SEDONA AND THEN WE'RE KIND OF DOING THAT SAME THING.

NOT LIKE WE'RE COMPETING WITH CLEARWATER, FLORIDA, BUT YOU KNOW WHAT I MEAN? IT'S JUST SOMETHING THAT WAS ON MY MIND 'CAUSE I'VE HEARD IT.

[01:45:01]

DO WE NEED TO VOTE EVERYBODY FOR REDEFINED? I DON'T EVEN REMEMBER WHAT ONE WAS ANYMORE.

THE AGGRESSIVE MESSAGE.

OH, WE'RE GOOD.

WE'RE GOOD.

YOU'RE NOT GONNA BE THE ONE BUT THE LONG TODAY.

I'M NOT UPSTANDING.

I'M NOT ABSTAINING, ABSTAINING THIS TIME.

I HAVE A QUESTION I WANTED, WHICH WAS THE COLOR IN THE REDEFINED ONCE BIRDS ALL TOGETHER, I'M IN, TO BE HONEST, I MEAN WE JUST MERGED THEM BOTH I THINK IN A VERY, UH, CLEVER WAY.

ORGANIC.

MAY I ASK A QUESTION? REDEFINE EXPLORATION.

I KNOW.

I THINK THE SAME THING.

ENDLESS REALLY GOES FOREVER.

ENDLESS.

IT WORKS TO DO ANYTHING WE WANT.

JUST NOT AGGRESSIVE STEWARDSHIP.

QUESTION.

CAN WE USE, UM, REDEFINED STEWARDSHIP OUTSIDE MARKET? OR IS THAT TOO MUCH RESPONSIBILITY? LIKE IS IT TOO STRONG? 'CAUSE I DON'T THINK, I THINK THERE ARE, I, I DON'T KNOW.

YOU GUYS JUST THINK NO, NO STEWARDSHIP OUTSIDE MARKET.

NOT NO STEWARDSHIP.

LIKE I THINK OPTION ONE, THE WHOLE THEME WAS AGGRESSIVE.

THAT'S ALL IT WAS, WAS THE SAME.

BE THIS, BE THAT BEHAVE.

UM, NUMBER TWO COULD BE MISCONSTRUED BECAUSE YOU'RE EXPLORING.

EXPLORE, HAVE FUN, GO ENJOY.

YOU KNOW, SO THAT'S THE OPPOSITE OF WHAT WE'RE TRYING TO ACCOMPLISH AND THIS KIND OF BALANCES IT OUT.

AND I THINK YOU, YOU CAN USE SOME STEWARDSHIP VERBIAGE OUTSIDE OF MARKET, JUST NOT AGGRESSIVELY.

LOCAL PHOTOGRAPHERS SUPPORTED.

I MEAN THERE'S A BIG DIFFERENCE BETWEEN RESPONSIBILITY AS A WORD AND STEWARDSHIP AS A WORD.

I THINK SO TOO.

BUT I'M NOT SURE WHAT THE CONSENSUS WAS.

I MEAN, WE'RE HAVING A LOT OF FUN JUST ADDING WORDS BEHIND THESE .

SO WE, WE'VE GOT A, WE'VE GOT A BIG RUNNING LIST ON OUR END, BUT OBVIOUSLY LIKE AS IF WE, IF WE DO THIS RIGHT, THEN IT'S SORT OF, THEN YOU GET TO THE PRIORITIZATION AND THEN, AND THEN THE EXECUTION OF IT.

SO, YOU KNOW, ANOTHER THING, UH, JUST NOT HAVING TO DO WITH THIS PARTICULAR THING, BUT LOOKING AROUND THE ROOM.

YOU KNOW, WE HAVE SO MANY ACCOMPLISHED PHOTOGRAPHERS HERE, YOU KNOW, HAVE WE EVER APPROACHED THEM AND YOU KNOW, CAN WE GET LICENSES TO USE SOME OF THEIR PHOTOGRAPHY BECAUSE, YOU KNOW, THEY LITERALLY WILL SPEND DAYS TO GET A SHOT AND, YOU KNOW, THERE'S NO WAY WE CAN HIRE A PHOTOGRAPHER WHO CAN DO AS GOOD AS SOME OF THIS WORK UP HERE AT A REASONABLE RATE.

SO IF WE COULD, YOU KNOW, AND, AND GIVE THEM ATTRIBUTION RIGHT.

YOU KNOW, SUPPORT 'EM, YOU KNOW, IF THAT COULD BECOME PART OF, YOU KNOW, THE SCENIC STUFF, UM, I THINK THAT WOULD BE A BIG WIN FOR THE PHOTOGRAPHERS FOR SENSE OF COMMUNITY.

, UH, IT MIGHT BE LIGHT ON THE POCKETBOOK.

UH, OR, OR YOU COULD, IF THERE'S A LOT OF BIG CONTESTING AN IMAGE YOU WANT ASK FOR LOCALS TO HAVE A PHOTOGRAPHY CONTEST AND SEE WHO WINS.

I MEAN, THERE'S LOTS OF DIFFERENT WAYS TO SOLVE THAT.

CURIOUS.

I HAVE BEEN MEETING WITH LOCAL PHOTOGRAPHERS JUST TO INTRODUCE MYSELF AND I'VE BEEN GETTING KIND OF RATE SHEETS AND PORTFOLIOS.

SO WE ARE, WE ARE, WE ARE DOING THE GROUNDWORK.

UM, YOU HAD ASKED US ABOUT THE TRIANGLES AND THE INTENSITY OF THAT.

DID ANYBODY HAVE A STRONG FEELING ABOUT THE TRIANGLES? YUCK.

YUCK.

I DON'T LIKE THEM.

I DON'T HAVE ANY FEELING .

YOU DON'T, I DON'T KNOW WHAT VALUE TO YOU'RE SO SQUARE.

I MEAN, IT KIND OF DISTRACTS FROM THE REST OF THING.

I THINK THE CENTER ONE THAT HAS NOTHING WORKS REALLY WELL PERSONALLY.

THE, IF THERE WERE ONLY ONE, IT WOULD BE LIKE TURNING THE PAGE, WHICH I THINK IS WHAT THEY'RE GOING FOR TO SOME EXTENT.

IT'S LIKE, PEEL BACK AND GET IN HERE, BUT, MM-HMM.

BUT THAT, THAT MANY DOESN'T DO IT.

IF YOU DID ONE, MAYBE THAT WOULD WORK.

BUT THE OTHER, JUST THE, THE TWO OUTSIDE ONES THAT ARE DISTRACTIONS TO ME, BUT THE CENTER ONE'S FOLKS FAVORITE FOR THIS IMAGE.

BUT IF YOU GO BACK A SLIDE THEN THERE, I'M NOT AS BOTHERED BY THEM THERE.

THEY JUST KIND OF BLEND IN BECAUSE OF THE PHOTO THAT'S BEHIND THEM.

SO KINDA THE FRAMING.

ALTHOUGH WE DON'T HAVE AN EXAMPLE OF NO TRIANGLES ON THIS ONE.

I MEAN, CERTAINLY THE NEXT ONE FEELS CLEANER WITHOUT THEM.

SURE.

BECAUSE THE IMAGE BEHIND IT IS HIGHER AND RIGHT.

MUDDIED WITH THEM.

AND I WAS LIKE, THE REASON WHY YOU'RE SEEING THIS SLIDE WITH OPTIONS IS 'CAUSE WE WERE HAVING THE SAME THOUGHT PROCESS ON THIS.

EXACTLY.

WHAT DO WE DO IT? IF WE DO IT, HOW DO WE DO IT? SO YEAH.

THAT'S, THAT'S DEFINITELY STILL, STILL SOMETHING THAT WE'RE, I MEAN I, I, I DO ACTUALLY I LIKE THEM ON THE PREVIOUS ONE.

IT HAS A NATIVE AMERICAN FLARE TO ME A LITTLE BIT.

UM, THAT'S WHAT I WAS THINKING.

IT REMINDS ME OF A, OF A PENDLETON BLANKET.

OF YEAH.

IT SEEMS VERY SOUTHWEST, VERY NATIVE AMERICAN, BUT I CAN LIVE WITHOUT IT.

I LIKE THE FRAME.

I LIKE SOME SENSE OF A FRAME.

I LIKE THAT IN GRAPHICS.

UM, BUT WE'LL LEAVE THAT TO YOU, BUT I, I THINK OKAY.

YEAH, I AGREE.

AGENDA STAFF'S CALL.

I THINK WE GOT WHAT WE NEEDED ON THAT ITEM.

WOW.

MICHELLE, IT'S

[5.c. Presentation of the Sedona Visitor Center budget]

[01:50:07]

SO THANK YOU MICHELLE AND VICTORIA FOR JOINING US.

WE APPRECIATE IT.

HOPEFULLY THE CONVERSATION WAS INTERESTING TO HEAR AS WELL.

UM, SO AS YOU REMEMBER FROM THE LAST MEETING, I'M REALLY CHALLENGING US TO THINK ABOUT VISITOR SERVICES AS A WHOLE.

UM, RATHER THAN JUST ONE PIECE OF THAT PIE.

UM, OUR VISITOR SERVICES ARE A GREAT WAY TO PROVIDE THAT CONSISTENT MESSAGE, UM, TO INFLUENCE VISITOR VISITOR BEHAVIOR.

AND A FEW EXAMPLES OF CURRENT VISITOR SERVICES ARE THE SCENIC NO.COM WEBSITE VIDEOS ON THE SHUTTLE.

UM, AND THEN WHY WE'RE HERE RIGHT NOW, UM, WHICH IS THE VISITOR CENTER.

UH, FUTURE OPPORTUNITIES COULD INCLUDE, UM, A VISITOR'S GUIDE, WHICH IS IN OUR, UH, STRATEGIC PLAN TO PRODUCE IN THE NEXT 18 MONTHS.

UM, AND DIGITAL KIOSK, WHICH ANDREW WILL TALK A LITTLE BIT MORE ABOUT IN A LITTLE BIT.

UM, SO THE OPPORTUNITY WE HAVE TONIGHT IS TO DO A DEEP DIVE IN THE VISITOR CENTER BUDGET.

UM, SINCE IT IS A LARGE PORTION OF OUR BUDGET, UH, WE HAVE MICHELLE HERE TONIGHT TO GO OVER THAT BUDGET AND I ENCOURAGE US TO TAKE, UH, THIS OPPORTUNITY TO ASK HER ANY QUESTIONS.

UM, NO QUESTION IS A BAD QUESTION.

AND SO THAT WE CAN KIND OF USE THIS AS THE FOUNDATION FOR, UM, THE CONVERSATIONS THAT WE'LL BE HAVING IN NOVEMBER AND DECEMBER.

SHOULD I GO TO ? IT'S ALRIGHT.

UM, I THINK WHAT I COULD DO, I, I KNOW YOU'VE GOT THIS AHEAD OF TIME, SO IF YOU WANT, I CAN GO AHEAD AND JUST GIVE YOU A QUICK KIND OF, NOT LINE BY LINE, BUT JUST A QUICK KIND OF OVERVIEW AND THEN JUST REALLY KIND OF OPEN IT UP FOR QUESTIONS, UM, IF THAT SOUNDS LIKE A GOOD APPROACH.

SO, SO WHAT YOU ARE LOOKING AT HERE IS LAST FISCAL YEAR'S BUDGET, LAST FISCAL'S YEAR, FISCAL YEAR'S ACTUALS, WHICH THEN HELP US DETERMINE, UM, OFTEN THAT, YOU KNOW, WE'LL LOOK AT THE LAST YEAR AND WHAT WE, WHERE WE ACTUALLY LANDED TO DEVELOP THE EXISTING YEAR'S BUDGET.

SO THOSE ARE THE THREE COLUMNS THAT YOU'RE LOOKING AT.

UM, A LOT OF, A LOT OF SIMILARITIES LINE BY LINE BY LINE OR YEAR OVER YEAR, I SHOULD SAY.

UM, WHERE, WHAT YOU, I, I WOULD THINK THAT THE TOTAL SUM OF THIS IS THAT YOU'RE GONNA SEE AN INCREASE IN THE FISCAL, THE CURRENT YEAR'S BUDGET, UM, DUE TO THE DIFFERENCE BETWEEN LINE FOUR AND FIVE.

SO THE MORTGAGE INTEREST, UM, WHICH WAS, UM, HOW THIS CITY, UM, PAID TOWARDS THE BUILDING IN PRIOR YEARS VERSUS WHAT WE'RE CALLING LOOSELY RENT.

UH, WHICH IS ESSENTIALLY 25% OF THE MARKET RENT BASED ON AN APPRAISAL.

UM, THAT WAS DONE RECENTLY.

SO THERE'S A LITTLE DIFFERENTIATION THERE.

AND THAT'S ABOUT A, YOU KNOW, A WHAT A $15,000 DIFFERENCE.

AND THEN ALSO, UM, WE DID HAVE, OR WE HIRED MORE PART-TIME HELP, UM, OR WE HAVE MORE PART-TIMERS THAN WE HAD IN YEARS PAST.

UM, AND A SWITCH IN LEADERSHIP OF MIDYEAR THE YEAR PRIOR CAUSED US TO, UM, NOT FILL, UH, UH, CAUSED A, A PROMOTION.

UM, BUT IT WAS SUCH THAT FINANCIALLY IT WAS ACTUALLY A SAVINGS.

BUT THEN BECAUSE WE DIDN'T HAVE A DIRECTOR AND A AND A MANAGER, WE FILLED IN WITH SOME ADDITIONAL PART-TIME HELP.

SO THAT'S KIND OF, UM, THE, UM, THE BOTTOM, BOTTOM LINE.

I JUST KIND OF JUMPED RIGHT TO THAT.

BUT WHEN YOU LOOK AT, YOU KNOW, GOING BACK UP AGAIN, YOU KNOW, I WOULD, I WOULD SAY THAT, UM, YOU KNOW, THE, SOME OF THE LINES WHERE YOU SEE SOME VARIANCE WOULD BE LIKE ON THE EQUIPMENT LEASE ON LINE THREE.

UH, THE DIFFERENCE THERE IS THAT WE ARE NO LONGER LEASING OUR COPIER.

WE PURCHASED IT, SO IT OBVIOUSLY THOUGH THERE IS NO LEASE, UM, EXPENSE THERE.

I JUST MENTIONED THE MORTGAGE INTEREST AND THE RAN TO LINES FOUR AND FIVE, UH, NUM, LINE SEVEN STORAGE AND HANDLING.

UH, THAT WAS REDUCED FROM THE PRIOR YEAR BECAUSE WE MINIMIZED OUR STORAGE SPACE FROM TWO UNITS DOWN TO ONE.

AND THEN, UM, LINE 14, VOLUNTEER RECOGNITION AND DEVELOPMENT.

YOU'LL SEE, UM, SOME VARIANCE THERE, ESPECIALLY TO THE LAST YEAR'S BUDGET.

UM, WHAT WE'VE, WHAT WE USED TO DO WAS

[01:55:01]

A BANQUET.

THIS IS AN ANNUAL EVENT TO HONOR THE VOLUNTEERS FOR ALL OF THEIR TIME AND HOURS AND DEDICATION.

UM, BUT RATHER THAN A, A BANQUET, WHICH IS, LIKE I SAID, WHAT WE'VE DONE IN YEARS PAST THIS LAST YEAR, WE DID A, UM, A PICNIC OUT AT, UH, RED ROCK STATE PARK AND WE'RE GONNA DO THE SAME THING THIS COMING WEEKEND.

SO A MORE AFFORDABLE, CASUAL, UM, WAY FOR THE VOLUNTEERS TO GATHER.

THEY ACTUALLY REALLY LOVED IT.

UM, AND, UH, AGAIN, YOU KNOW, JUST KIND OF A, A WAY TO SHOW OUR APPRECIATION FOR THIS AMAZING AND TALENTED GROUP.

UM, THE LINE 16, THE TELEPHONE DATA AND INTERNET LINE ITEM CAME DOWN.

WE DID CHANGE TO A, A VOIP OR A WEB-BASED PHONE SYSTEM.

SO THAT RESULTED IN SOME SAVINGS THERE.

UM, I KIND OF REFERENCED THE SALARIES AND THE CHANGE, YOU KNOW, FROM UH, ONE DIRECTOR TO ANOTHER DIRECTOR AND THEN THE REMOVAL OF A MANAGER.

UM, BUT THEN THE WAGES WAS AFFECTED IN THAT TOO BECAUSE WE HAD AN INCREASE IN PART-TIME HELP.

AND THEN LINE 23 COLLATERAL, WHICH IS THE COUNTER MAPS.

OUR 11 BY 17 COUNTER MAPS, WE PRINTED ABOUT 75,000 OF THEM IN LAST FISCAL YEAR.

IT CAME DOWN JUST, WE JUST OVER BUDGETED ESSENTIALLY.

BUT, UM, AS YOU CAN SEE AT 7,700, UM, THAT WAS FOR 75,000.

AND WE LITERALLY JUST DOUBLED THAT BECAUSE WE KNEW THAT WE WERE GONNA NEED MORE FOR ABOUT DOUBLE THE AMOUNT OF QUANTITY THIS YEAR.

SO, UM, THOSE ARE SOME OF THE BIGGER HIGHLIGHTS.

UM, AS YOU SEE ON LINE 26 TOTAL BED TAX FUNDED EXPENSES FOR THIS YEAR'S BUDGET LANDS AT 426,535, AND THEN THAT CITY'S 80% PORTION BRINGS US TO THE 3 41 2 2 8 IN THE BOTTOM RIGHT HAND CORNER.

SO WITH THAT, ARE THERE ANY SPECIFIC QUESTIONS I CAN SHED SOME LIGHT ON, ON, ON THE RENT? HOW LARGE IS THE FACILITY? HOW MANY SQUARE FEET IS IT? OH GOSH.

I SHOULD KNOW THAT.

I DON'T HAVE THAT OFF THE TOP.

SHOULD KNOW THAT, MICHELLE.

APOLOGIES.

I'LL HAVE TO LET YOU KNOW.

AND WHAT I'M GETTING AT IS HOW DID YOU ARRIVE AT THE, AT AN APPROPRIATE RATE FOR THAT RENT? WE GOT AN APP, WE GOT AN APPRAISAL, AN OFFICIAL APPRAISAL.

IT CAME OUT TO BE ABOUT, UM, WELL THE RENTAL, THE RENTAL ASPECT OF IT CAME OUT TO BE ABOUT 8,500 A MONTH.

UM, AND SO THEN WE, WE SELECTED 25% OF THAT.

YEAH, I WAS JUST KIND OF OKAY.

TRYING TO UNDERSTAND HOW WE ARRIVED AT IT.

8,500 A MONTH SOUNDS ABOUT RIGHT FOR THE SPACE THAT IT IS.

I DID GO TO THE VISITORS SAYING WEEK.

I WAS GONNA ASK IF YOU YEAH, YEAH.

PROBABLY BETWEEN, BETWEEN THAT AND 12.

HONESTLY, 10 WOULD PROBABLY BE MORE OF AN AVERAGE MONTH, BUT, MM-HMM.

SO HOW MANY MAN HOURS ARE LIVING IN THIS? LIKE WHEN YOU LOOK AT WAGES THERE AT 150, $2,000, LIKE HOW MANY PEOPLE FTES IS THAT? AND THEN HOW MUCH DO WE HAVE IN VOLUNTEER TIME? 'CAUSE WE KEEP HEARING HOW MANY VOLUNTEERS ARE SITTING UP HERE, BUT LIKE HOW MANY PEOPLE DOES THAT REALLY REPRESENT? LIKE A FULL-TIME? 40 HOUR EQUIVALENT? WE HAD 6,000, NEARLY 6,000 VOLUNTEER HOURS, UM, LAST FISCAL YEAR.

UM, WHICH IS AN EQUIVALENT OF ABOUT THREE FTES, I BELIEVE.

IT'S USUALLY 2080 HOURS.

2080 MM-HMM.

BUT THAT'S VOLUNTEERS, RIGHT.

HOW MANY DOES THIS REPRESENT? THIS 1 52? UH, LET ME SEE IF I HAVE THAT.

WE HAVE EIGHT PART, EIGHT PART-TIME AND TWO FULL SEVEN DAYS.

TWO FULL TIME YOURSELF AND, UH, CHRIS.

WHAT ARE THE OPERATING HOURS OF THE VISITOR CENTER? I WAS READING THROUGH SOME OF THE SURVEYS AND IT WAS TALKING ABOUT REALLY LATE AT NIGHT.

I DIDN'T, NO, IT WAS EIGHT 30 TO FIVE, SORRY, EIGHT 30 TO FIVE.

8 35.

OPEN EVERY DAY OF THE YEAR OTHER THAN, UH, CHRISTMAS AND, UM, THANKSGIVING.

, THIS IS A REALLY SMALL POINT, BUT I WAS IN THERE TODAY AND FOUND OUT YOU DON'T HAVE INTERNET AVAILABLE WIFI AVAILABLE FOR PEOPLE BECAUSE OF THE CONFLICT WITH THE PHONE SYSTEM AND PEOPLE WERE OVERLOADING THE WIFI BECAUSE OF THAT.

AND DO YOU INTEND, DOES THIS BUDGET INCLUDE INSTALLATION OF FREE WIFI FOR VISITORS? IF, IF NOT, I THINK IT'S SOMETHING THAT OUGHT TO BE IN THERE.

THAT'S GOOD.

A GOOD NOTE FOR THE FUTURE.

THERE ARE A COUPLE THINGS THAT I WOULD LIKE TO, TO MAKE A REFERENCE FOR THE FUTURE THAT I FEEL, UM, ARE MISSING FROM, FROM THIS PICTURE.

I CAN TELL YOU THAT HAVING ONE DIRECTOR AND, AND, UH, NOT HAVING A DEDICATED MANAGER,

[02:00:02]

UM, IS DIFFICULT.

UM, ON THE CURRENT DIRECTOR.

UM, JUST HAVING ANOTHER DECISION MAKER, UM, WHO CAN MAKE ALL OF THOSE, CALL ALL OF THOSE SHOTS FOR AN OPERATION THAT'S OPEN SEVEN DAYS A WEEK, I THINK IS IMPORTANT.

I'D LIKE TO SEE A MANAGER THERE IN THE FUTURE, A DEDICATED MANAGER IN ADDITION TO THE DIRECTOR.

UM, I LIKE YOUR IDEA, CRAIG, UH, WHAT YOU JUST SHARED AS WELL.

UM, AND THEN THERE WAS A, THERE WAS ANOTHER ASPECT.

I'LL HAVE TO LOOK AT MY NOTES.

I, BUT, UM, JUST A COUPLE OF, YOU KNOW, THINGS TO CONSIDER.

I THINK THAT, YOU KNOW, AS WE'RE WORKING THROUGH THIS YEAR, UM, WHAT I KNOW THAT WE'RE VERY, VERY, VERY LEAN ON THIS BUDGET, SO I WOULDN'T EXPECT THAT WE COULD COME DOWN FURTHER HOWEVER WE COULD.

I'D LIKE TO SEE A LITTLE INCREASE FOR ANOTHER DEDICATED PERSON.

SO, SO WHEN YOU WERE SAYING THESE, THOSE PEOPLE COUNT EIGHT PART-TIME, TWO FULL-TIME.

DOES THAT INCLUDE THE SALARIES OR IS THAT JUST THE WAGES LINE? 19, YOU HAVE TWO, YOU TWO LINE ITEMS. YOU GOT TWO LINES.

YOU GOT 18 MM-HMM.

HAS GOT SALARIES AT 53 AND IN LINE 19, WAGES DOES THAT EIGHT FULL-TIME AND TWO PART-TIME.

THOSE TWO LINES COMBINED, IT'S UM, FIVE FTES TOTAL.

BUT THAT'S THOSE TWO LINES COMBINED.

WHAT, WHAT IS THE SAL AND WAGES, WHAT IS THE DIFFERENCE BETWEEN SALARIES AND WAGES? UM, ONE'S A SALARIED EMPLOYEE, ONE IS ONE HOUR HOURLY.

YEAH, THAT'S NORMALLY THE HOUR.

ALRIGHT.

SORRY, IT WAS A SIMPLE QUESTION, BUT IT STUMPED ME BECAUSE YES.

THANK YOU VICKI , I AGREE WITH YOUR COUNTER MAPS.

UM, WHEN I WENT INTO THE VISITOR CENTER, I, I BELIEVE EVERYBODY WAS ACTUALLY FROM, UM, CANADA OR OVERSEAS.

AND THERE WAS A VARIETY OF AGE GROUPS.

THERE WAS A COUPLE IN THEIR AGE, LIKE MAYBE THIRTIES.

WE HAD SOMEBODY IN THEIR FIFTIES.

THERE WAS A COUPLE GROUPS IN THEIR SIXTIES.

PLUS, UM, THE DEMAND FOR ATTENTION WAS A LOT.

I DID READ THROUGH SOME OF YOUR, UM, SENTIMENTS ABOUT LIKE IF THEY JUST WANT A RED ROCK PASS, THEY SHOULD BE ABLE JUST TO GO TO THE KIOSK AND BUY IT, YOU KNOW, SO THAT YOU CAN FREE UP THE VOLUNTEERS.

BUT EVERY SINGLE ONE OF THEM LEFT WITH ONE OF THOSE COUNTER MAPS.

UM, SO I CAN SEE WHERE YOU NEED TO DOUBLE THE NEED FOR THOSE.

MOST LIKELY MM MM-HMM.

WELL, CAN I ASK THE OPPOSITE QUESTION? YES, SIR.

UM, TO TAKE IT TO ZERO AND PUT IT AS A, A BARCODE SO PEOPLE CAN DOWNLOAD IT ON YOUR NEW, UM, WIFI LINK SO THAT THEY CAN SAVE THE, THE COMMENT THAT PERSON NUMBER 47 MADE SAID, YOU KNOW, I SAW THESE RACK CARDS AND STUFF AND I GOT ONLY A SMALL BACKPACK.

HOW AM I GONNA PULL THIS STUFF IN IT AND I'M JUST GONNA THROW IT AWAY.

SO IT SEEMED TO BE A WASTE TO HAVE ANYTHING IN PAPER.

AGAIN, I'VE SAID THIS BEFORE, SO I'D LIKE TO ENCOURAGE YOU TO LOOK AT HOW DO YOU CONVERT THAT INTO A ELECTRONIC FORM.

UM, 'CAUSE I BET YOU MOST OF THOSE PEOPLE, IF NOT ALL OF 'EM, HAVE PHONES OF SOME SORT, WHO CAN THEN DOWNLOAD THIS QUICKLY WITH A BARCODE AND THEN WALK OUT OF THEIR HAPPY AS A CLAM.

I, I, YOU GOTTA PICK, GO FOR IT QUICKLY.

I'M VICKY, I'M THE DIRECTOR.

UM, IF I CAN DISAGREE WITH THAT.

UM, US FOREST SERVICE HAS A LOT OF PASSES AND IT'S KIND OF CONFUSING TO PEOPLE.

AND, UM, SO IT, IT'S REALLY NICE TO BE ABLE TO EXPLAIN THAT TO THEM SO THEY DON'T GET THE WRONG PASS AND THEN HAVE TO DO A REFUND OR WHATEVER, IF WE CAN EVEN DO THAT.

UM, WHAT'S IT HAVE TO DO WITH THE RACK CARDS AND THE, A MAP? I'M NOT SURE IF I UNDERSTAND.

OH, I, I WAS MAYBE MORE ADDRESSING THE EARLIER COMMENT.

OH, YOUR THING.

I'M SURE.

I THOUGHT, I MEAN, AS LONG AS THERE'S PEOPLE HERE TO SELL PASSES, I'D KIND OF RATHER TRY TO DO THAT.

UM, JUST SO THEY KNOW.

I MEAN, AND THERE'S FEE FREE DAYS.

THERE'S JUST A LOT OF CONDITIONS.

THEY MIGHT WANT A NATIONAL PASS, A LOCAL GRAND ANNUAL, AN ANNUAL, WEEKLY, DAILY, ALL THAT KIND OF STUFF.

SO IT MAKES IT A LITTLE HARDER TO JUST COME UP AND DO THAT.

THE VANILLA RED ROCK PASS, THE, UH, FOREST SERVICE HAS SELF-SERVICE KIOSKS AND HAVING ONE OUTSIDE FOR PEOPLE 24 HOURS TO BE ABLE TO GET ONE WOULD BE A REAL ADVANTAGE.

AND A LOT OF PEOPLE WHO WOULD JUST BE COMING ONLY FOR THAT PASS CAN SELF-SERVE.

WELL, IF IT'S DAILY OR WEEKLY, BUT THEY WOULDN'T PUT ALL THOSE PASSES IN THERE.

I DON'T THINK THEY WOULDN'T.

THAT'S WHAT THEY DO THE T HOUR.

BUT A WHOLE LOT OF PEOPLE ARE JUST INTERESTED IN THE DAILY OR THE WEEKLY RIGHT.

PASS.

THAT YOU HAVE, BECAUSE NOBODY WANTS TO HAVE THE, THE COUNTER OVERWHELMING TO THE VOLUNTEERS AND PEOPLE THERE.

AND YOU COULD HAVE IT, YOU COULD HAVE AN INDICATION THAT IF YOU WERE INTERESTED IN A ANNUAL OR A NATIONAL PASS TO GO INSIDE.

SURE, THAT'S TRUE.

THE AVERAGE AVERAGE DAY IS WHAT, 1.9 DAYS PER TRAVELER.

SO IT'S PROBABLY GONNA BE MAJORITY OF DAILY OR WEEKLY AT THE MOST GUESS THE MAJORITY.

SO IT'S, I THINK WE'RE JUST TRYING TO FIGURE OUT HOW TO REDUCE THE LOAD SO THAT IT'S EASIER FOR THE WORKERS

[02:05:01]

'CAUSE THAT'S, THAT'S NOT HELPING ANYBODY.

THAT'S TRUE.

SO WE'RE JUST TRYING TO FIGURE OUT HOW TO MM-HMM.

OFFLOAD THAT WITH TECHNOLOGY.

THAT'S KIND WHERE WE'RE COMING FROM.

I, I, GO AHEAD.

OH, I JUST WAS GONNA, UM, GO BACK TO THE COUNTER MAPS.

UM, MAKE A COUPLE COMMENTS THERE.

THE, UM, I THINK IT, IT COULD BE VALID THAT YOU SAY, WOULD YOU LIKE A COUNTER MAP? AND IF SOMEONE SAYS, NO, THIS SCAN IS FINE.

'CAUSE SOME PEOPLE WOULD LIKE TO JUST USE THEIR PHONE, BUT THIS PHONE SCREEN IS SMALL AND THE TANGIBLE MAP GIVES YOU A MUCH BROADER OVERVIEW OF THE AREA.

UM, SO YOU WOULD THEN MAYBE, UM, SAVE SOME, BUT NOT ALL.

THE OTHER THING I WOULD SAY IS, YOU KNOW, WHEN I WAS WORKING AT THE FRONT DESK OF THE HOTEL, UM, WE WOULD GO THROUGH THOSE THINGS LIKE HOT CAKES BECAUSE WE WOULD WRITE ON THEM.

EXACTLY.

AND THEN THAT'S THE BIGGEST THING.

AND THAT ALSO IS MORE OF THAT PERSONAL CONNECTION.

IF SOMEONE'S ASKING FOR RESTAURANTS, YOU, AS, YOU KNOW, THE VOLUNTEER OR, OR STAFF CAN WRITE DOWN THINGS RIGHT ON THERE.

AND THE PEOPLE WHO ARE IN THERE DON'T HAVE TO REMEMBER.

THEY DON'T HAVE TO QUESTION BACK, WHAT WAS IT? UM, SO I THINK THAT IN THAT REGARD AND THAT ABILITY TO CIRCLE THINGS, DRAW ARROW TO THINGS, WRITE THINGS, THERE IS REALLY A BENEFIT TO THOSE MAPS.

AND, AND THAT IS HOW I, I'VE WITNESSED THAT'S HOW THEY'RE USED A LOT OF WRITING ON AND, AND THEY BECOME MOMENTUM.

WHAT I WAS GONNA SAY IS I THINK WE HAVE TO ACKNOWLEDGE THAT WE HAVE TO CONTINUALLY MOVE TOWARDS A MORE OF A TECHNOLOGICAL SOLUTION HERE.

I DON'T THINK YOU CAN JUST DO IT BECAUSE WE HAVE DIFFERENT AGE GROUPS AND DIFFERENT CAPACITIES AND IT'S COSTLY, BUT THAT COULD ALSO START TO FREE UP SPACE OVER TIME AS WELL.

'CAUSE THAT'S THE OTHER THING YOU'RE DEALING WITH.

IT'S A VERY SMALL SPACE.

AND I WANTED TO COMMENT, YOU KNOW, I READ ALMOST ALL THE COMMENTS AS WELL, AND THEY WERE JUST OVERWHELMINGLY POSITIVES.

I DON'T WANNA HARP ON THE ONE PERSON WHO HAD TO WAIT.

'CAUSE I READ THAT SAME COMMENT.

IT WAS QUITE, QUITE A TESTAMENT TO THAT INTERACTION WITH THE PUBLIC.

AND I ALSO WANNA COMMENT ON THE BUDGET.

I MEAN, I SEE MAJOR AUSTERITY LAST YEAR.

AND SO WHAT YOU'RE TRYING TO DO IS, IT'S NOT PERFECT, BUT STABILIZED, RIGHT? YES.

I COMMEND THE EFFORT.

WA WAS THE PROPOSED BUDGET DEVELOPED, UH, BY THE CHAMBER? YES.

BY THE CHAMBER AND THE CITY? BY THE CHAMBER.

BY THE CHAMBER WITH, WITH WORK WITH THE CITY BEHIND THE SCENES, AND THEN OF COURSE, PRESENT IT TO CITY COUNCIL FOR APPROVAL.

AND THE CITY HAS, UH, ANALYZED IT AND HAD INPUT ON AN EARLIER VERSION OF THE PROPOSED BUDGET.

UM, OUR PREVIOUS CITY MANAGER, KAREN, WOULD'VE HAD, UM, CONVERSATIONS AND YEAH.

AND INSIGHT INTO WHAT SHE THOUGHT COUNSEL WAS GONNA BE ABLE TO OKAY.

WORK WITH OR NOT.

THAT WAS, THAT WAS FOR THE 24, RIGHT? UM, THAT WAS FOR THE 25.

AND 24, BUT YES, THAT'S RIGHT.

YOU'RE IN A 25, RIGHT? YEAH.

AND, AND LAUREN, YOU SAID THIS BECAUSE THIS IS A BIG CHUNK OF QUOTE UNQUOTE OUR BUDGET, RIGHT? MM-HMM.

VISITORS TO SEDONA ARE FROM THIS AREA.

SO, UM, IT'S A GREAT QUESTION.

WHAT'S YOUR RECOMMENDATION IN TERMS OF, WHAT'S YOUR PERSPECTIVE AND THOUGHTS AROUND THE PROPOSED BUDGET? WELL, I HAVE TO TAKE MY OWN THOUGHTS OUT OF IT AND THINK ABOUT, UH, WHAT COUNCIL'S THOUGHTS ARE.

AND I BELIEVE I HAVE, UM, ENOUGH CONSENSUS AROUND THEY WILL NOT ENTERTAIN ANYTHING MORE THAN WHAT IS BEING, WHAT THE DOLLAR AMOUNT IS, UM, THAT WE HAVE NOW TO THREE 70 OR THE, THE 4 26, UM, 3 41.

WELL, ONE OF THE PERSPECTIVES THAT WE TALKED ABOUT A COUPLE, UH, I, I MISSED THE ONE AND SENT AN EMAIL WAS, YOU KNOW, 150,000, WHICH IS INCREDIBLE, IS STILL APPROXIMATELY 5% OF THE TOURISM TOURISTS THAT COME HERE, RIGHT? ABOUT 3 MILLION.

AND SO THE QUESTION I WAS ASKING IS, WHAT ARE WE DOING FOR THE OTHER 95%, WHICH INVOLVES THE OUTBOUND MARKETING AND THE IN MARKET MARKETING? RIGHT? SO IF YOU LOOK AT, YOU KNOW, HOW MUCH MONEY YOU WANTED TO SPEND IN BOTH, I JUST WANT TO SEE THAT WE'RE BALANCING BOTH OF THOSE.

AND THIS IS CLEARLY AN IN-MARKET ACTIVITY.

SO HOW DO WE DO THAT? I MEAN, $341,000 IS A TREMENDOUS AMOUNT OF BUDGET FOR 5% OF OUR TOURISTS IN MARKET.

'CAUSE THERE'S OTHER PARTS OF TOWN WEST SEDONA, WHICH IS 35% OF OUR BUSINESS CAPILLARY, WHICH IS OVER 20% OF OUR BUSINESS IN ADDITION TO THE 25% UPTOWN, WHICH USED TO BE A HUNDRED PERCENT IF WE REMEMBER 15 YEARS AGO.

BUT IT'S GOING DOWN.

SO I WANNA MAKE SURE WE DON'T NECESSARILY UNILATERALLY SAY WITHOUT THINKING OF, LOOK, THERE'S A DYNAMIC HERE OF THE OVERALL MARKETING BUDGET WE HAVE TO LOOK AT TOO.

SO I JUST WANTED TO THROW THAT OUT THERE AS A, LET'S, LET'S NOT NECESSARILY PEG IT HERE BECAUSE I THINK THERE'S A RATIO WE HAVE TO CONSIDER.

ALTHOUGH I, I WANT TO, UH, I WANT TO QUIBBLE A LITTLE ABOUT THAT 5%.

UH, BECAUSE THREE, WE'VE LEARNED THAT A WHOLE LOT OF THE

[02:10:01]

THEY COME FOR A DAY, THEY DO SOMETHING HERE, THEY GO AWAY.

THERE ARE ANOTHER PERCENTAGE OF PEOPLE WHO HAVE BEEN HERE OVER AND OVER AND OVER AGAIN.

THEY'RE NOT CANDIDATES TO GO TO THE VISITOR CENTER ANYMORE.

IT'S THE FIRST TIME VISITORS, THE PERCENTAGE OF FIRST TIME VISITORS THAT WE WANT TO ATTRACT.

AND I WOULD CONTEND THAT INSTEAD OF 5%, WE'RE GETTING 15 OR 20% OF THE FIRST TIME VISITORS.

AND I, I WOULD DON'T WANT TO IGNORE THE BALANCE, RICHARD.

I THINK THAT'S, I DON'T THINK, BUT I DON'T WANNA TAKE IT OUTTA THIS BUDGET.

I THINK THIS VISITOR CENTER IS FROM EVERYTHING WE'VE SEEN, DATA DRIVEN ANECDOTAL IS AN IN INCREDI TO TAKE IT OUT OF OUR VISITOR SERVICES WOULD BE, I THINK, NEGATIVELY IMPACTFUL.

SO I THINK WHEN YOU, THAT CONVERSATION I THINK IS IMPORTANT, BUT IT'S ABOUT INCREASING OUR BUDGET, UH, TO ADDRESS MORE, BUT NOT STEALING FROM THIS TO GO TO THAT.

AND ALSO KEEP IN MIND THAT AT ONE POINT IN TIME, THE CITY FUNDED IT AT 100%.

AND WHAT WAS THAT AMOUNT? SIGNIFICANTLY MORE.

RIGHT? MORE LIKE 500,000.

CORRECT.

SO THIS HAS BEEN WHITTLED DOWN TO MAKE EVERYTHING WORK FOR EVERYBODY.

THANK YOU, DANIELLE.

SO DID I SAY, DID I HEAR THIS RIGHT? YOU SAID FIVE FULL-TIME FTES ARE LIVING IN THE SALARIES AND WAGES.

CORRECT.

SO THAT'S 10,000 HOURS ROUGHLY.

YEAH, YOU TAKE THAT OUT.

BUT THE HOUR'S OPEN, IT'S SAYING IT'S THREE POINT, BASICALLY 3.2 PEOPLE EVERY HOUR.

THIS VISITOR CENTER IS OPEN.

WE HAVE A PAGE STAFF IN THERE.

WE HAVE THREE PEOPLE IN THERE, NOT INCLUDING ANY VOLUNTEERS.

DOES THAT SOUND RIGHT? BUT WE'RE OPEN SEVEN DAYS.

YOU DOING SEVEN DAYS A WEEK? I DID SEVEN DAYS A WEEK.

I DID 365 DAYS A YEAR, TIMES NINE HOURS A DAY.

THAT'S 3,285 HOURS OPEN FOR THE YEAR.

DIVIDE THAT INTO THE 10,400.

THAT'S 3.165.

BASICALLY PEOPLE, A STAFF MEMBER, PAID STAFF MEMBERS IN THE BUILDING, NOT INCLUDING ANY VOLUNTEERS.

AND THEN IF YOU ADD THE VOLUNTEERS IN THERE, YOU GOT TWO EXTRA VOLUNTEERS ON TOP OF THAT.

IF YOU HAD, WHERE'D THAT GO? THREE FTES.

YOU GUYS SAID ABOUT 6,000 MAN HOURS.

I MEAN, THAT'S THE BIGGEST LINE.

I MEAN, YOU LOOK AT ALL THE OTHER NUMBERS, THE BIGGEST NUMBERS ARE WAGES AND SALARY OF COURSE.

AND SO WHEN, THAT'S WHY I ALWAYS LOOK AT IT IN TERMS OF HOW MANY HOURS ARE WE TRYING TO COVER.

SO ARE YOU SAYING THERE SHOULD BE LESS STAFF, VOLUNTEERS? IT SEEMS LIKE A LOT.

I MEAN, TO ME, IT SEEMS LIKE WE'RE SAYING IF EVERY HOUR THAT PLACE IS OPEN, IF I'M MATH RIGHT, WE HAVE THREE FULL-TIME PAID EMPLOYEES SITTING IN THERE, NOT INCLUDING ANY VOLUNTEERS.

HOW MANY VOLUNTEERS A DAY DO WE HAVE ON AVERAGE? UM, WELL, UM, UP TO FOUR VOLUNTEERS A DAY.

TWO IN THE MORNING, TWO IN THE AFTERNOON.

INTERNATIONAL VISITORS AND PEOPLE FORGET THAT.

UM, WE'RE ROCKING.

I MEAN, IF YOU CAME IN RIGHT NOW, I MEAN, RIGHT NOW WE'RE DOING OVER 600 PEOPLE A DAY.

UM, SO WE NEED, WE DEFINITELY NEED AN OPENER A CLOSER.

UM, AND THEN MYSELF OR ANOTHER, YOU KNOW, STAFF MEMBER THERE, UM, WHAT ARE THE HOURS? WE BARELY HAVE TIME TO EAT LUNCH.

IT'S EXTREMELY BUSY.

WHAT ARE THE OH, I'M NOT, I'M NOT DISAGREEING THAT.

YEAH, IT'S BUSY.

IT IS NOT THAT.

BUT I JUST WANT, I I PUT IT IN PERSPECTIVE OF SAYING MM-HMM.

, WE HAVE A STAFF PERSON THAT'S BEING PAID FROM OPEN TO CLOSE, PLUS AN EXTRA HALF HOUR, FIGURED THEY GOTTA OPEN AND CLOSE AT THE FRONT.

THERE'S THREE FULL-TIME PAID PEOPLE SITTING IN THAT.

THERE'S THREE PAID PEOPLE IN THE BUILDING FOR EVERY HOUR OPEN, PLUS USING YOUR 6,000 MAN HOURS FOR VOLUNTEERS.

THAT'S THREE MORE SITTING IN THERE TOO.

SO IT'S A SOUND SOUND.

IT SAYS FIVE OR SIX PEOPLE EVERY HOUR ALREADY STAFFING IT.

DOES THAT RESONATE WITH YOU? DOES THAT SOUND ABOUT WHAT YOU ACTUALLY EXPERIENCE? IF THERE'S, WHAT NOW? IF THERE'S, IF THERE ARE ABOUT SIX PEOPLE BETWEEN VOLUNTEERS AND PAID STAFF SERVING THE PEOPLE THAT ARE COMING IN ON A, THAT'S THE NORMAL AMOUNT OF PEOPLE STAFFING THAT OPERATION ON A DAILY BASIS.

DOES THAT MAKE SENSE? YEAH.

I MEAN, WE HAVE, UM, SIX AREAS TO ASSIST PEOPLE.

LIKE A GROCERY STORE.

IT'S A BIG COUNT, LIKE A BIG COUNTER, AND YOU HAVE SIX AREAS, AND WE'RE BUSY WITH PRETTY MUCH EVERY AREA.

UM, I MEAN, A LOT OF THE COMMENTS WERE, YOU KNOW, I HAD TO WAIT A LITTLE WHILE, BUT IT WAS WORTH IT.

SO I, I MEAN, IT DOESN'T FEEL LIKE THERE'S A LOT OF FLEXI.

LIKE THERE'S NO, I WAS JUST SURE.

I AGREE WITH THE MATH ENTIRELY.

I DON'T THINK THEY'RE SITTING .

NO, I DON'T THINK YOU'RE SITTING EITHER.

I'M, I KNOW, MAKING SURE I UNDERSTOOD IT RIGHT, SO THAT PEOPLE HAVE A LOT OF QUESTIONS.

WE HAVE TO MAKE A RECOMMENDATION.

WE HAVE A LOT OF

[02:15:01]

UM, WE'VE HAD THREE MONTHS OF EUROPEANS HERE ON HOLIDAY, WHICH HAS BEEN FANTASTIC.

UM, IT'S OUR, YOU KNOW, SLOW SEASON AND THEY'RE HERE DURING THEIR HOLIDAY WITH THESE HIGH TEMPERATURES AND THEY DON'T CARE.

SO, I MEAN, THAT'S BEEN REALLY NICE.

SO DO YOU THINK THAT THERE'S A, THERE'S ROOM FOR AN INCREASE IN VOLUNTEER HOURS? IS THAT WHAT YOU'RE AFTER? I MEAN, THERE WAS A POINT IN TIME WHERE WE WERE DOUBLE THE BODY OF VOLUNTEERS.

UM, AND I THINK WE WOULD WANNA GET BACK TO THAT TOO.

UM, YOU KNOW, THIS WAS PRE COVID.

COVID TOTALLY AFFECTED THAT, YOU KNOW, BECAUSE THEY, THE ELDERLY, UH, REALLY DID NOT WANNA BE AMONGST ANY PUBLIC OPERATION FOR THAT MATTER, EVEN IN SPITE OF THE VARIOUS, UM, PLEXIGLASS, YOU KNOW, BOUNDARIES AND EVERYTHING ELSE WE DID.

BUT, UM, BOTTOM LINE IS, WE HAVEN'T BEEN ABLE TO GET THAT NUMBER UP SINCE COVID.

UM, BUT I, I THINK ESPECIALLY WITH SOMETHING LIKE THE PARKING GARAGE AND COMING ONLINE AND THINGS LIKE THAT, WHERE I, I ANTICIPATE A, AN ABSOLUTE INFLUX OF, OF AN INCREASE IN TRAFFIC TO THAT VISITOR CENTER.

I THINK WE'RE GONNA HAVE TO LOOK AT SOMETHING.

SO VOLUNTEERS.

SO IF THE NUMBER OF MINIMUM VOLUNTEERS GOES UP, THEN WOULD YOU BE ABLE TO PULL THAT NUMBER DOWN OR YOU MEAN YOU STILL NEED THE STAFF TO SUPPORT THE VOLUNTEERS? OH, ABSOLUTELY.

WE STILL NEED THE LEADERSHIP.

SO IT SEEMS LIKE THIS IS PRETTY MUCH, I, I REALLY FEEL THIS IS THE LEANEST WE CAN GO.

YEAH, ABSOLUTELY.

I MEAN, OUR VOLUNTEERS DON'T DO EVERYTHING THE STAFF MEMBERS DO.

OF COURSE.

UM, AND THEY LOOK FOR DIRECTION PURCHASES.

THEY WANNA BE TOLD WHAT TO DO AND WHEN.

SO IT'S, AND IT'S GONNA GET, WE'RE, YOU KNOW, WE'RE ON THE SAME STREET AS THE PARKING GARAGE, SO IT'S GONNA GET WAY BUSIER VERY SOON AS THEY'VE POINTED OUT.

IF I COMPARE THE NUMBER OF STAFF AND THE NUMBER OF VOLUNTEERS THERE TO THE FOREST SERVICE VISITOR CENTER, WHEN I VOLUNTEERED THERE A NUMBER OF YEARS AGO, IT SEEMS LIKE IT'S ABOUT EVEN OKAY.

THAT THIS DOESN'T SEEM HEAVY TO ME AT ALL.

CAN I ASK TWO PROBING QUESTIONS THAT I KNOW, UM, COUNSEL IS GONNA BE THINKING ABOUT? DOES THE TAB HAVE ANY RUB WITH THE RENT OR THE 15% ADMINISTRATIVE OVERHEAD FEE? I HAD WONDERED WHAT THAT WAS, BUT I DIDN'T ASK EARLIER.

SO THE 15% ADMIN FEE MM-HMM.

IS, IT IS.

IT COVERS MY TIME IN GARY'S TIME.

UM, SINCE OUR SALARIES ARE NOT INCLUDED IN THIS, IT DOES COVER OUR OVERSIGHT.

SO GARY BEING OUR FINANCE DIRECTOR.

THERE'S, UM, A FAIR AMOUNT OF HOURS AND, AND ENERGY TO HELP, YOU KNOW, KIND OF, UM, WORK WITH VICKI ON A NUMBER OF THINGS, OR JUST OVERSIGHT, EXECUTIVE OVERSIGHT.

AND THAT'S WHAT, THAT'S WHAT THAT COVERS.

AND THEN TO YOUR QUESTION, UM, WELL, I DON'T KNOW.

I, I DON'T KNOW IF ANYONE ANSWERED ABOUT THE, ON THE RENT.

THAT'S WHY I ASKED ABOUT THE RENT, BECAUSE I REALIZED IT WOULD BE A RUB.

SO I WANTED TO UNDERSTAND WHAT WAS THE BASIS OF IT.

I DON'T KNOW WHAT THE CASE THE CITY WOULD MAKE IF IT, THIS IS, DO YOU WANT ME TO TELL HIM, TELL YOU? YEAH.

I THINK THEIR THOUGHT IS WHY CHARGE MARKET RATE TO US? WHY NOT CHARGE WHAT THE MORTGAGE IS THAT YOU'RE, YOU KNOW, THEY'RE THINKING MORE ALONG.

WHAT ARE YOUR EXPENSES? NOT WHAT CAN YOU MAKE FROM IT? YEAH.

THERE'S NO MAINTENANCE IN THIS BUDGET.

SO THAT FALLS ON THE CHAMBER.

IT'S UP THERE, IT'S 40, IT'S UP THERE.

OH, THERE'S MAINTENANCE, BUT THERE'S NO REPAIRS.

SO YEAH.

SO REPAIRS ARE ON THAT.

THEY HAD TO, YEAH.

YES, EXACTLY.

SO, SO, SO IF THEY HAD TO REDO A ROOF OR SOMETHING LIKE THAT, THAT WOULD FALL ON THE CHAMBER, CORRECT? CORRECT.

WELL, I LOOK AT IT LIKE THIS.

IT'S, THE SPACE HAS A VALUE.

UM, SOMEBODY OWNS IT, WHETHER IT WAS THE CHAMBER OR SOMEBODY ELSE.

SO UNDER WHAT SCENARIO WOULD THE CITY, IF, IF A IN-PERSON VISITOR CENTER IS IMPORTANT TO THE STRATEGIC TOURISM PLAN IN SEDONA, HOW WOULD YOU, HOW WOULD YOU DO IT? SO YOU NEED SPACE.

IF YOU, IF YOU NEED SPACE, WHY WOULD IT BE FREE? EVEN IF THE CITY HAD TO BUILD IT OR RENT IT OR BUY IT, THEY WOULD HAVE A COST.

SO I UNDERSTAND THE QUESTION, BUT I'M NOT SURE I UNDERSTAND WHY, IF, IF, IF THIS IS A VITAL COMPONENT TO VISITOR SERVICES, WHY THE CHAMBER WOULD BE ASKED TO SUBSIDIZE IT IN SOME WAY AND GET LESS THAN BECAUSE IT'S SPACE.

I DON'T, I DON'T THINK THEY WANTED IT FOR FREE.

I THINK THEIR THOUGHT WAS WHAT'S THE MORTGAGE ON IT VERSUS, BUT I THINK IF THEY'RE PAYING FOR THE REPAIRS ON THE AIR CONDITIONING, THEY'RE PAYING FOR THE REPAIRS ON ROOFS.

COMPARED TO THE 10, I DON'T, I DON'T THINK THERE'S, IT'S FINE.

TO ME, THE 25,000

[02:20:01]

IT'S LIKE A ROOF'S GONNA COST YOU $15,000, GET READY.

WELL, THE COUNTER TO IT IS THOUGH THAT THEY'RE GETTING THE APPRECIATION ON THE PROPERTY IN THE LONG TERM.

THAT THE CITY'S BASICALLY PAYING FOR.

SO, I MEAN, IF YOU, WELL, DEPRECIATION'S A REAL THING.

APPRECIATION IS A REAL THING.

AND SO DEPRECIATION IS ALSO A REAL THING.

WELL, OKAY, THAT'S A GOOD POINT.

BUT THAT'S INCLUDED IN HERE.

BUT RENT REFLECT IS REFLECTED ON THE CURRENT MARKET VALUE.

THEY DID AN APPRAISAL.

SO IF YOU HAVE APPRECIATION, THE RENT WOULD GO UP.

I'M JUST SAYING, I'M NOT, I COME FROM A REAL ESTATE WORLD, SO SPACE COSTS MONEY AND THAT, THAT'S, I'M, SO I'M FORGET WHO OWNS IT.

FORGET ANYTHING ELSE.

I'M SAYING UNDER WHAT OBJECTIVE CIRCUMSTANCES WOULD WE BE ABLE TO HAVE AN IN-PERSON VISITOR CENTER AT, OF THAT SIZE, IN THAT LOCATION FOR $10,000 INSTEAD OF 25.

AND WE'RE NOT CHARGING MARKET RENT, WE'RE CHARGING 25% CORRECT.

OF MARKET RENT, QUARTER REVENUE.

THAT'S, THAT'S WHY I THINK'S THAT'S SO IMPORTANT.

THAT'S VERY IMPORTANT TO ME.

I THINK I LOOK AT THAT NUMBER, IT'S, THAT'S PEANUTS.

IT'S, YEAH, IT'S PEANUTS.

SO IF FOR AN ANSWER TO THE COUNCIL, THE QUESTION THAT'S, I THINK THAT'S WHAT YOU'RE HEARING FROM US.

GOT IT.

THERE'S A, THERE'S A LOGIC TO IT.

THANK YOU FOR HAVING THE DISCUSSION.

I APPRECIATE THAT.

AND NOW WHAT DO WE HAVE FOR STORAGE AND HANDLING? WHAT IS THAT? UH, STORAGE.

WHAT DO WE HAVE FOR IT? LIKE WHERE, WHAT, WHAT ARE WE STORING? OH GOSH.

UM, VICKY, THOSE MAP COUNTER.

WE HAVE A STORAGE UNIT.

DON'T GET ME STARTED ON THE MAPS.

, IT'S LOT OF PRINT PROBLEM FOR YOU RIGHT NOW IN ONE BARCODE.

UM, WE HAVE A LOT OF PRINT COLLATERALS AS OTHER VISITOR CENTERS THROUGHOUT THE STATE AND THE NATION DO.

UM, WE HAVE, YOU KNOW, EXPERIENCED SEDONA GUIDES FROM TEMPE, TUCSON.

GOTCHA.

UM, ALL OVER CHANDLER.

UH, SO WE HAVE TO STORE A LOT OF THAT THERE.

WE HAVE A SMALL SPACE AND, AND THEN OUR OWN EXPERIENCED SEDONA GUIDES.

UM, WE HAVE BOXES OF THOSE AS WELL TO STORE AND SHIP BARCODES, BARCODES, BARCODES, .

SERIOUSLY, IT'S GONNA REDUCE YOUR OVERHEAD COSTS, BUT THEN AGAIN, WANTS TO CHANGE, UH, RACK CARD ELECTRONICALLY.

IT'S SO EASY TO DO.

IT SAVES A LOT OF OVERHEAD COSTS FOR BUSINESSES, PRINTING THEM AND STARRING THEM.

THERE IS IS A, THIS IS A DISCUSSION.

WE NEED TO HAVE A DIFFERENT TIME.

BECAUSE THERE'S A WHOLE LOT OF OLD FARTS WHO WILL NOT DO ELECTRONIC.

THEY WILL NOT DO IT.

AND EVEN JUST WALKING IN HERE TODAY, I PICKED THIS STUFF OFF THE TABLE OUT THERE.

I WAS LIKE, OOH, AN ACTIVITIES GUIDE ALL THE WAY THROUGH APRIL.

I WAS LIKE, REALLY EXCITED ABOUT IT.

SO, AND I'M NOT OLD, SO, AND WHAT'S YOUR BROTHER SAYING IT? I LIKE THIS STUFF.

SO I'M SAYING I AGREE WITH YOU, BUT THERE'S A FUTURE STATE THAT WE'RE NOT QUITE IN YET.

SO I THINK IT'S A, IT'S A MOVEMENT, IT'S AN ACKNOWLEDGEMENT BIT BY BIT MOVING IN THAT DIRECTION.

BUT I DON'T THINK YOU CAN JUST PULL THE RUG AND EVEN GIVING PEOPLE THE OPTION 6-YEAR-OLD COUPLE FROM NEBRASKA.

I THINK AT THIS POINT YOU COULD AT LEAST START WITH, YOU KNOW, WE HAVE THIS AS A BARCODE.

IS THAT SUFFICIENT? DO YOU WANT A PRINT IT MAP? JUST GIVE PEOPLE THAT OPTION INSTEAD OF JUST IMMEDIATELY STARTING TO WRITE ON THE MAP.

GIVE THEM AN OPTION.

WELL, I'M HAVING IT ON A BROCHURE, HAVING A BARCODE OR QR CODE ON A BROCHURE.

SOME PEOPLE ARE JUST GONNA GRAB THEIR BROCHURE AND PUT IT BACK AND LEAVE IT THERE.

SO THAT'S, I MEAN, WE'RE SEEING A LOT OF THE ISSUE AT HAND.

THAT'S WHETHER THE BUDGET, WHY WE THAT INTERM OF BOTH THE BARCODES.

I, I WANT TO GET BACK TO THE ISSUE AT HAND, WHICH IS WHETHER THE BUDGET IS REASONABLE.

I PERSONALLY DON'T SEE ANYTHING GLARINGLY OUT OF PLACE HERE.

AND TO ME, IF COUNCIL IS WILLING TO FUND THIS, I THINK IT'S A APPROPRIATE USE OF FUNDS.

AND I THINK WE'VE HAD A LONG CONVERSATION ABOUT THE, THAT WE AGREE ON THE IMPORTANCE OF A BRICK AND MORTAR PRESENCE.

SO, AND THIS IS, AS YOU SAID, A SLIM BUDGET.

SO IT SEEMS LIKE IF WE'RE IN AGREEMENT ABOUT THE NE, I KNOW ALMOST ALL OF US ARE IN AGREEMENT ABOUT A BRICK AND MORTAR PRESENCE, UH, THEN IT SEEMS LIKE UNLESS THE, UNLESS THE, UH, CITY FEELS LIKE IT CAN PUSH HARDER ON THE CHAMBER AROUND THE RENT ISSUE, BUT WE ALL SEEM TO NOT THINK IT'S A CONCERN.

I THINK THE QUE I WANT TO, EVERYBODY UP HERE HAS ASKED GREAT QUESTIONS, AND THAT'S OUR JOB TO MAKE SURE WE UNDERSTAND IT.

BUT AT THE END OF THE DAY, AS I SAID BEFORE, IT'S A, IT'S A THOUGHTFUL, TIGHT BUDGET.

AND THEN, YOU KNOW, READING THROUGH THE DATA ON THE VISITOR CENTER IN THIS PACKET, IT JUST MADE ME, IT'S JUST MORE COMPELLING IN MY MIND.

WOULD YOU LIKE A VOTE ON SUPPORT? WHAT ARE YOU LOOKING FOR? DO YOU I DON'T THINK WE WERE VOTING.

THESE OTHER BUCKETS AND FUND IT OUT OF DOLLARS FOR ADVERTISING? YEAH.

WE DIDN'T HAVE A VOTE.

I HEARD CONSENSUS AROUND WHAT CRAIG SAID, THOUGH.

AND IF THAT'S NOT ACCURATE, THEN SOMEBODY TELL ME.

I THINK WE GOTTA SEE, BECAUSE WHAT'S THE REST OF THE RECOMMENDATION WE GOT, WE HAVE A BUNCH OF OTHER BUCKETS THAT ARE WE WILLING TO TAKE

[02:25:01]

OR DO WE NEED TO LOOK AT THIS AGAIN BECAUSE WE ONLY HAVE X AMOUNT OF DOLLARS AND IS, IS THIS THE BEST USE OF THE MONEY? AGAIN, I SUPPORT HAVING THE VISITOR CENTER, BUT I, WHEN YOU LOOK AT THE BIGGER PICTURE, AND WE HAVE TO LOOK THE RESIDENTS IN THE FACE AT THE END OF THE YEAR AND SAY, HERE'S WHAT WE SPENT THE MONEY ON.

I THINK THIS IS A VERY GOOD USE OF MONEY, BUT HOW'S IT COMPARED TO WHAT ELSE WE HAVE ON THE CAMPAIGN STUFF WE'VE GOTTA LOOK AT, INCLUDING THE, AND THAT SOUNDS LIKE A NICE SEGUE.

[5.d. TAB input on priority recommendations to enhance visitor services in Sedona]

JUST REALLY APPRECIATE, THANK YOU.

THE CHAMBER BEING HERE TO TALK ABOUT THE BUDGET.

I, I THINK THAT, YOU KNOW, CRAIG WILL KIND OF USE YOU AS KIND OF THE LAST WORD HERE ON OUR REVIEW OF IT.

UM, BUT YOU KNOW, AGAIN, THIS IS, YOU KNOW, ONE PART OF THIS LARGER DISCUSSION THAT WE'VE BEEN HAVING SINCE, SINCE AUGUST.

WE WILL CONTINUE TO HAVE IT, UM, YOU KNOW, NEXT MEETING WILL BE, NEXT MEETING WILL BE, UM, YOU KNOW, A MUCH LARGER FOCUS ON IT.

AND THEN REALLY, AGAIN, AS A REMINDER, IN DECEMBER, THE GOAL IS TO GET AN OUTPUT OF A RECOMMENDATION, MAYBE NOT AT THE MEETING, BUT ENOUGH FOR OUR TEAM TO FORMALIZE KIND OF HOW TO PRESENT THIS TO COUNCIL.

SO, UM, JUST TO KIND OF REHASH A LITTLE BIT, TO KIND OF BUILD ON WHAT JOHN WAS SAYING IS THAT, YOU KNOW, WE ARE LOOKING AT THIS THROUGH THE LENS OF TOTAL AVAILABLE VISITOR SERVICES WITHIN SEDONA.

UM, AND THERE'S DIFFERENT WAYS THAT HAPPENS, RIGHT? I DO THINK THAT THE VISITOR CENTER IS LIKE THE PINNACLE OF HOW WE ARE DELIVERING VISITOR SERVICES.

BUT BACK TO YOUR QUESTION, RICHARD, I MEAN, I DO THINK THE VISITOR CENTER TOUCHES A LOT OF REALLY POWERFUL FOLKS.

I THINK THAT CRAIG'S COMMENTS REALLY POIGNANT THAT, YOU KNOW, IT'S A, IT'S THOSE FIRST TIME VISITORS, BUT WE DISTRIBUTE VISITOR INFORMATION THROUGH DIGITAL MEANS.

PRINT MEANS TOOLKITS, UM, THAT'S SORT OF THAT PASSIVE ACCESS TO INFORMATION IS WHAT I LIKE TO CALL IT.

UM, WE ALSO CAN LEVERAGE A CAPTIVE AUDIENCE, UM, WHETHER YOU, YOU KNOW, CHECK INTO A HOTEL, THERE'S INFORMATION THAT YOU'RE LOOKING AT WHILE YOU'RE WAITING IN LINE, MAYBE YOU'RE WAITING TO GET ON THE SHUTTLE.

WE CAN KIND OF ADD INFORMATION THERE.

IF YOU'RE WAITING FOR YOUR TABLE AT A RESTAURANT OR YOU'RE WALKING INTO COUNCIL CHAMBERS AND YOU GRAB A, AND THEN YOU GRAB SOMETHING, YOU KNOW, UM, BUT THEN REALLY WE GET INTO THIS KIND OF CONCEPT AROUND A PERSONAL TOUCH.

UM, YOU KNOW, THERE'S THE SEDONA VISITOR CENTER, AGAIN, AS OUR KIND OF PINNACLE EXAMPLE OF THAT.

BUT WE ALREADY ALLUDED TO IT WITH CRAIG'S COMMENTS THAT THERE IS THE RED ROCK RANGER DISTRICT VISITOR CENTER.

UM, LAUREN AND I MET WITH THEM.

WE'RE TRYING TO FIGURE OUT WHAT ARE THEIR NUMBERS.

TO KINDA ADD TO YOUR COMMENTS, RICHARD, AROUND, YOU KNOW, HOW MANY FOLKS ARE HAVING THAT PERSONALIZED ENGAGEMENT.

HOTEL CONCIERGE I THINK IS ANOTHER GREAT EXAMPLE OF SOMEONE THAT CAN SIT DOWN WITH SOMEBODY AND GET THAT INTERPRETIVE LENS OF WHAT IT IS TO BE IN SEDONA AND WHAT THERE IS TO DO.

AND THEN ALSO GOT THE DATA AROUND THE INTERACTIONS WITH THE VOLUNTEERS FOR FRIENDS OF THE FOREST.

SEDONA, WHICH JUST SO YOU KNOW, AS A SIDE NOTE, THEY ARE SITUATED AT CATHEDRAL ROCK AND THE CRACK TRAILHEAD.

UM, SO THERE'S ANOTHER WAY THAT WE'VE GOT VOLUNTEERS INTERACTING WITH PEOPLE.

AND, YOU KNOW, THIS IS JUST A, A SUBSET, BUT KIND OF WHAT GOT LAUREN TO REALLY SAY, HEY, LET'S, LET'S UP UPLIFT THIS, IS THAT IF YOU START TO COMBINE ALL THESE, THE NUMBER AND THE PERCENTAGES STARTS TO GET BIGGER.

SO THAT'S WHY WE REALLY LIKE TALKING ABOUT IT IN THIS WAY.

AND THEN WHEN WE LOOK AT RECOMMENDATIONS, RIGHT? UM, IF, IF WE'RE GONNA GO TO CITY COUNCIL, THE THREE LANES, IF YOU WILL, THAT WE'VE BEEN TALKING ABOUT, GOOD IDEAS HAVE BEEN FIRST LINE IS ENGAGEMENT OPPORTUNITIES WITH VISITOR SERVICES.

HOW DO PEOPLE, HOW CAN WE GET PEOPLE TO BETTER ENGAGE WITH THOSE KIND OF IN-PERSON TOUCHES OR KIND OF GET THEM MORE EXCITED ABOUT IT? WE ALSO TALKED ABOUT IMPLEMENTATION OF NEW VISITOR SERVICES TECHNOLOGY WE'VE ALLUDED TO A LITTLE BIT TODAY.

UM, I'VE GOT SOME GOOD SURPRISES FOR YOU COMING UP.

UM, BUT THEN WE ALSO TALKED ABOUT KIND OF THE DECENTRALIZATION OF THE DELIVERY VISITOR SERVICES.

SO, YOU KNOW, WE STILL HAVE THIS ALMOST LIKE SATELLITE CONCEPT WHERE AGAIN, WE'VE GOT A REALLY FANTASTIC PRESENCE IN UPTOWN.

WOULD IT MAKE SENSE TO DECENTRALIZE THAT OR SORT OF ADD TO IT MORE OF A HUB AND SPOKE WHERE YOU CAN LOOK AT THE THREE ROADS TO GET INTO TOWN? DO WE HAVE EACH OF THOSE COVERED, BASICALLY? UM, SO AGAIN, JUST QUICK, REALLY QUICK ON THE VISITOR, UM, TECHNOLOGY SIDE OF THINGS.

SO I'M NOT HERE TO SAY THIS IS THE BEST COMPANY, BUT JUST KNOW THAT WE'VE STARTED TALKING TO A COMPANY JUST TO START TO GIVE YOU AN IDEA OF WHAT INFORMATIONAL KIOSKS AND TECHNOLOGY SOLUTIONS COULD BE.

UM, WE'RE WE, HOPEFULLY WE'LL GET IN INTRODUCED TO ANOTHER ONE HERE IN A COUPLE DAYS.

SO WE'LL, WE'LL CONTINUE TO DO OUR DUE DILIGENCE OF KIND OF RESEARCHING THE OPTIONS, BUT THEY'RE ALL GONNA KIND OF LOOK THE SAME.

SO THAT'S WHY I WANNA SHOW MT TODAY.

UM, ALSO I WILL SAY THAT TRUE OMNI, WHICH IS AGAIN, THE COMPANY THAT YOU'RE GONNA SEE SOME, SOME EXAMPLES FROM.

UH, THEY WERE THE COMPANY THAT THE CHAMBER PREVIOUSLY WORKED WITH ON THEIR INFORMATIONAL CHAOS.

SO THEY'VE ALREADY GOT, WE'VE ALREADY GOT THE RELATIONSHIP AND THEIR KIND OF UNDERSTANDING OF SEDONA, BUT HERE'S WHAT THEY WOULD LOOK LIKE.

MM-HMM, , HERE'S DIFFERENT OPTIONS.

THERE'S OPPORTUNITIES FOR INDOOR MODULES, OUTDOOR MODULES POTENTIALLY THAT YOU COULD BUY A RED ROCK PASS FROM, WHICH WE JUST KIND OF TALKED ABOUT.

UM, THAT COULD BE ANOTHER WAY TO SORT OF REDUCE THE AMOUNT OF TIME A VISITOR NEEDS TO HAVE THAT IN PERSON INTERACTION AT THE VISITOR CENTER.

UM, OTHER EXAMPLES,

[02:30:01]

PORTABLE ONES.

YOU KNOW, YOU COULD PUT IT IN THE BOX, BRING IT TO BRING IT TO THE CATHEDRAL ROCK ONE DAY.

IF YOU WANTED TO POTENTIALLY BRING IT TO WINE FEST, FOR EXAMPLE, HAVE IT BE AT ITS OWN, HAVE IT BE AT ITS AT ITS OWN TABLE.

UM, THE OUTDOOR KIOSKS ARE CERTAINLY ATTRACTIVE.

UM, THERE'S WAYS TO PROTECT THEM A LITTLE BIT WITH THICKER SCREENS.

UM, I DON'T KNOW, YOU KNOW, HOW MUCH MORE THEY CAN PROTECT THEM, BUT I DO THINK THAT THERE'S DEFINITELY, WHAT THEY SAID WAS THEY DON'T REALLY HAVE ISSUES WITH THAT.

SO I CAN TELL YOU THAT AS THE VENDOR, THEY RARELY SEE INSTANCES OF WHERE THERE'S AN ISSUE WITH KIND OF AN OUTDOOR KIOSK.

UM, AND THEN THE WAY TO THINK ABOUT THIS IS THAT EACH OF THESE BUTTONS, SQUARES, TILES, THEY REPRESENT A DIFFERENT EXPERIENCE WITHIN THE INFORMATIONAL KIOSK TECHNOLOGY.

SO, UM, WE'RE ABOUT TO LAUNCH OUR BOOK DIRECT PLATFORM, WHICH IS TIED TO SIMPLEVIEW.

SO YOU'LL BE ABLE TO GO RIGHT THROUGH AND START TO BOOK HOTELS ON, ON THE HOTEL WEBSITES, BUT THROUGH, THROUGH SCENIC SEDONA, THAT MODULE WE COULD PUT UP HERE.

SO YOU COULD GET TO THE KIOSK AND BOOK YOUR STAY LIST OF ALL THE PROPERTIES, ROOM NIGHT COSTS.

UM, YOU COULD EXPAND THAT TO ACTIVITIES.

YOU COULD BOOK PINK CHEAP TOURS FROM THE KIOSK.

IF WE, IF WE WERE TO KIND OF SET IT UP THAT WAY, LOOK AT IT MORE OF LIKE, I SPENT SOME TIME IN NEW ZEALAND, EVERY ADVENTURE TOWN'S GOT THEIR LITTLE KIOSK AREA.

YOU CAN GO AND KIND OF BOOK YOUR BOOK YOUR TOUR FOR THE DAY.

SO THAT KIND OF CONCEPT, YOU COULD HAVE A TRAIL MAP, YOU COULD EVEN HAVE A CURATED DIGITAL TRAIL MAP OF THE TRAILS THAT WE WANT TO GUIDE VISITORS TO WHERE YOU COULD DOWNLOAD THE TRAIL AND PUT IT ONTO YOUR PHONE.

YOU COULD LOOK AT, UM, BUYING RED ROCK PASSES, YOU COULD LOOK AT THE SHUTTLE WEBSITE.

SO EACH OF THESE SQUARES AGAIN, EXISTS IN A DIFFERENT MODULE THAT WE COULD WORK WITH A KIOSK PROVIDER TO BASICALLY GET ACTIVATED.

UM, AND YEAH, SO I'LL KIND OF PAUSE THERE AND THEN, UM, MOVE INTO THIS ONE, WHICH I'M HOPING THAT WE CAPTURED A LOT OF THE IDEAS THAT WE'VE TALKED ABOUT SO FAR WITHIN THE THREE DIFFERENT LANES.

UM, YOU KNOW, SOME OF THESE ARE KIND OF RELATED, BUT I JUST TRIED MY BEST OF SAYING, HEY, HERE'S THE THINGS THAT I'VE HEARD Y'ALL SAY.

UM, THIS IS WHERE WE GO FROM SORT OF IDEATION TO PRIORITIZATION, IS WHAT I'M KIND OF HOPING TO START.

AND I KNOW WE ARE GROSSLY OVER TIME TODAY, SO I APPRECIATE Y'ALL HANGING OUT.

UM, BUT TWO QUESTIONS FOR YOU ALL WOULD BE WITH THIS LIST.

AND I'LL READ IN A SECOND, BUT JUST TO KIND OF GROUND YOU IN, WHAT THE QUESTION IS IS LIKE, WERE THERE THINGS WE TALKED ABOUT PRIOR TO RIGHT NOW THAT YOU'RE NOT SEEING IN THIS TABLE? OR ARE THERE THINGS THAT YOU JUST HAVE THOUGHT ABOUT THAT YOU'RE NOT SEEING THIS TABLE THAT WE SHOULD DOCUMENT? BUT BASICALLY JUST IDEAS THAT HAVE COME UP WOULD BE, YOU KNOW, ENGAGEMENT OPPORTUNITIES COULD BE INSTALLING A 3D MAP OF SEDONA INTO A VISITOR CENTER.

YOU KNOW, YOU COULD GET AN INTERACTIVE DISPLAY OF LOCAL GEOLOGY AND WILDLIFE AND KIND OF MAKE, MAKE, BRING PEOPLE INTO AN ENGAGEMENT OPPORTUNITY.

SO TO GET THEM TO STOP AND THINK.

UM, WE'VE TALKED ABOUT OFFERING A LOCAL PRODUCTS OR ART SHOWCASE, NOT FOR THEM TO BUY, FOR THEM TO GET INSPIRED AND THEN GO TO THE PLACE WHERE YOU CAN THEN BUY IT.

UM, WE'RE NOT TRYING TO COMPETE .

UM, YOU KNOW, YOU COULD HAVE SELF-GUIDED AUDIO TOURS OF, OF KIND OF UPTOWN, UM, THAT'S MORE OF A PRODUCT DEVELOPMENT PLAY.

BUT YOU COULD CENTER IT AROUND STARTING AND STOPPING FROM THESE TYPES OF VISITOR SERVICES, TOUCH POINTS.

UM, YOU COULD ENHANCE THE CHILDREN'S AREA WITHIN THE CURRENT VISITOR CENTER.

UM, MAKE IT MORE KIND OF FAMILY FRIENDLY.

UM, AGAIN, GIVE PEOPLE A REASON TO ENGAGE WITH IT.

UM, I, I STILL LOVE THE CONCEPT OF A PHOTO BOOTH OPPORTUNITY.

YOU COULD DO THAT THROUGH A KIOSK AS WELL.

UM, THAT, THAT IS ONE OF THE TILES THAT WAS UP THERE.

YOU COULD HAVE, AGAIN, MY JOKE IS TAKE A PICTURE WITH CATHEDRAL ROCK IN THE BACKGROUND AND GO SOMEWHERE ELSE AFTER THAT.

THAT'S ABSOLUTELY A JOKE.

BUT, AND THEN, YOU KNOW, RICHARD HAVING FORGOT ABOUT YOU STREAMLINING THE RACK CARDS AND INSTALLING QR CODES, IT JUST, JUST IDEAS THERE.

UM, WITH NEW TECHNOLOGY, YOU KNOW, THIS ONE SORT OF, WE WOULD LEAN INTO KIOSKS.

WOULD SORT OF BE THIS, BUT WHAT DOES THAT MEAN? IT WOULD BE, YOU KNOW, PURCHASING INFORMATIONAL KIOSK TECHNOLOGY.

THERE'S A ONE-TIME SETUP FEE, BUT THAT CAN BE UNIVERSAL ACROSS ANY, ANY HARDWARE THAT WE WERE TO PURCHASE.

IT CAN ALSO BE A MOBILE APP TOO.

I DON'T THINK THE EXPERIENCE IS AS GOOD.

IT REALLY, THE EXPERIENCE IS BEST ON THE KIOSK.

THAT'S REALLY WHAT IT'S DESIGNED FOR.

UM, AND THEN IT WOULD BE THE MODULES THAT WE'D WANT TO DO.

IT COULD BE ITERATIVE, WE COULD ADD THINGS, BUT THAT'S WHY I SPENT SOME TIME TALKING ABOUT THE DIFFERENT TILES AND THEN SELECTING THE RIGHT MIX OF HARDWARE.

DO WE WANT SOME INDOOR KIOSKS? DO WE WANT SOME PORTABLE KIOSKS? DO WE WANT THE OUTDOOR KIOSK? YOU KNOW, THOSE ARE ALL THINGS THAT WE WOULD GET TO OVER TIME IF WE WANTED TO GO DOWN THIS LANE.

YOU COULD DO MORE OF A, YOU KNOW, LIKE TRAILHEAD AMBASSADOR STYLE APPROACH.

AND THEN THERE'S THE DECENTRALIZATION.

AGAIN, THESE ARE NOT, THESE ARE ALL KIND OF RELATED, BUT IT WOULD BE DECENTRALIZING VISITOR SERVICES BY ADDING IN KIOSKS AND OTHER KEY AREAS THAT VISITORS GO TO.

COULD HAVE PHYSICAL BOOTHS IN WEST SEDONA AND OR CHAPEL.

YOU COULD ALSO HAVE A MOBILE VISITOR SERVICES.

SO THIS IS DECENTRALIZATION WITHOUT KIOSK.

YOU COULD HAVE LIKE A, A FOOD TRUCK, BUT IT'S LIKE SEDONA VISITOR CENTER FOOD TRUCK.

YOU COULD HAVE, YOU KNOW, A VAN THAT PEOPLE COME OUT WITH INFORMATION.

THAT'S WHY WE HAVE THE STORAGE.

SO YOU COULD HAVE, YOU KNOW, THE PAMPHLETS AND EVERYTHING AND THE QR CODES.

YOU COULD HAVE AN E-BIKE THAT KIND OF, PEOPLE DRIVE AROUND AND THERE'S LIKE, OH, THERE'S THE VISITOR CENTER BIKE.

YOU KNOW, ALL THINGS OTHER DESTINATIONS HAVE DONE.

UM,

[02:35:01]

SO YOU WOULDN'T HAVE THAT.

LIKE THE VEHICLE IS NOT THE ATTRACTION.

YOU COULD JUST HAVE A TYPICAL TABLE TENT LIKE YOU SEE AT A FESTIVAL THAT COULD BE MOVED AROUND.

AGAIN, I THINK ABOUT WINE FEST.

I WAS THERE.

I ACTUALLY SAW A THERE.

BUT, UM, YOU KNOW, WE COULD HAVE HAD A, IN, IN THIS EXAMPLE, YOU COULD HAVE HAD A SEDONA VISITOR CENTER KIND OF, KIND OF CONCEPT THERE.

UM, AND THEN AI BOT, I KNOW WE'VE TALKED ABOUT THAT IN THE PAST.

UM, THAT IS AN OPTION WITHIN THE MODULES FOR THE KIOSKS AS WELL.

AGAIN, THESE EARLY INTERCONNECTED, BUT YOU COULD START TO EXPLORE THE CONCEPT OF WHEN WE DON'T HAVE ACCESS TO HUMAN PEOPLE.

SO THIS IS MORE OF A 24 HOUR SOLUTION.

YOU COULD TYPE IN WHAT IS THERE DO IN SEDONA.

AND IT WOULD BE, WE'D HAVE TO TRAIN IT.

UM, AND WE ALL KNOW HOW EASY THAT IS, BUT , YOU KNOW, BUT IN GENERAL, YOU KNOW, THE, THAT WILL ONLY GET BETTER OVER TIME IN THEORY.

UM, AND I, SO THOSE ARE THE THINGS THAT WE CAPTURED.

UM, I GUESS THE FIRST QUESTION IS, DID WE MISS ANYTHING THAT YOU WANT TO KEEP ON THE TABLE? AND THEN THE NEXT QUESTION AS YOU CAN EASILY IMAGINE IS WHAT'S ALL RESONATING WITH YOU? BECAUSE WE WON'T BE ABLE TO DO ALL OF THIS.

, WHAT WE WANT TO BE ABLE TO DO IS TAKE THE TOP THINGS YOU WANT US TO EXPLORE AND LET US COME BACK TO YOU IN NOVEMBER WITH MORE CONCRETE UNDERSTANDING OF COSTS AND WHAT IT LOOKS LIKE.

UH, JUST A CLARIFICATION, YOU SAID, SO THE MODULES, YOU SAID, OH, YOU CAN PUT IT ON A MOBILE APP, BUT IT WORKS BETTER THAN A KIOSK.

DID I UNDERSTAND THAT COMMENT CORRECTLY? YEAH.

I MEAN WE, SO PARK CITY, UM, HAS, IS WORKING WITH TRURO AND WE'VE, AND WE'VE ACTUALLY JUST HEARD BACK FROM THEM TODAY JUST WHAT, WHAT THEIR EXPERIENCE WAS.

UM, BUT I WAS ABLE TO GET A LINK TO THE KIOSK EXPERIENCE SO I COULD DO IT FROM MY COMPUTER.

UM, IT'S A LITTLE WONKY BECAUSE IT'S, IT'S, RIGHT.

WELL I WAS JUST THINKING AN INTERFACE.

I DON'T SIT ON HERE AND I THOUGHT WE'D TALK ABOUT, LIKE IF SIT ON A VISITOR APP WHERE WE COULD PUT, WE COULD JUST DRIVE ALL THE INFORMATION, RESOURCES AND EVERYTHING ELSE WE WANTED.

SO I JUST DIDN'T SEE ANYTHING NECESSARILY REFLECTING THAT UP HERE.

I MEAN, I, I CAN, I'LL ADD THAT IT IS UNDER NEW TECHNOLOGY.

I WOULD SAY THAT IT'S, YEAH.

AND I CAN DO IT.

EITHER IT WOULD BE AN EXTENSION OF AN INFORMATIONAL KIOSK OR WE WOULD PURSUE OUR OWN APP OUTSIDE OF A KIOSK IS KINDA WHAT I'M HEARING.

MAP TO THE SEDONA TOURISM BOARD WITHOUT NECESSARILY HAVING TO GET A KIOSK.

COOL.

CAN I JUST ASK, UM, MICHELLE, CAN YOU SHARE WHAT TYPE OF RELATIONSHIP YOU'VE HAD WITH THIS PARTICULAR COMPANY'S KIOSKS? WHERE WERE THEY UTILIZED IN WHAT CAPACITY? YEAH.

UM, THE PRESIDENT AND THE OWNER OF THE COMPANY IS FABULOUS.

YOU GUYS WOULD BE IN GOOD HANDS WITH HIM.

WE HAD A LONG STANDING RELATIONSHIP WITH, WITH HIM.

UM, AND HIS GROUP, UM, HIS COMPANY WHEN THEY WERE YOUNGER.

SO ACTUALLY I WAS SHARING WITH YOUR STAFF HERE THAT, UM, IT'S NICE 'CAUSE IT'S, YOU KNOW, HE'S EVEN GOTTEN THAT MUCH BETTER I WOULD THINK OVER TIME.

BUT, UM, WE HAD SOME, WE HAD KIOSKS ONE OUTSIDE, UH, FOR THOSE WHO COME TO SEDONA, OUR VISITORS, YOU KNOW, MAYBE AFTER HOURS, YOU KNOW, AND, AND WE'RE CLOSED.

AND THEN THAT WAY THERE'S LIKE A 24 7 KIND OF ACCESS TO INFORMATION THE KIOSK ALLOWED FOR BOOKING HOTEL ROOMS, WHICH I THOUGHT WAS A REALLY COOL FEATURE.

UM, WE ALSO HAD THE SAME KIOSK INSIDE SO THAT FOR FOLKS WHO WERE NOT WANTING TO WAIT FOR THE CUS YOU KNOW, THE FRONT OR THE DESK, UM, YOU KNOW, AGENT OR HELP, THEY WERE ABLE TO AT LEAST START BROWSING.

WHAT WAS INTERESTING IS THAT THEY DID, THEY DID SOMETIMES COME TO THE COUNTER ANYWAYS 'CAUSE THEY JUST WANNA TALK TO A LIVE PERSON.

BUT THAT WASN'T ALWAYS THE CASE.

BUT THAT WAS SOMETHING THAT WE WITNESSED.

UM, WE FELT THE KIOSKS WERE WORKING FINE.

UM, UM, BUT WE DID HAVE SOME, SOME VANDALISM WITH THE ONE OUTSIDE.

AND THEN WE JUST WERE HAVING SOME INTERNET ISSUES BECAUSE THEY WERE INTERNET BASED.

AND AT THE TIME IT JUST WASN'T FUNCTION FUNCTIONING THE WAY IT REALLY QUITE SHOULD.

SO YOU'D SEE THAT LIKE LOADING SPIRAL HAPPENING A LITTLE TOO OFTEN.

AND SO WE EVENTUALLY, UM, MOVED AWAY FROM THE IDEA.

BUT THIS SAME COMPANY ALSO, UM, SET US UP WITH, UM, SURVEY, UH, IPADS AT, I THINK WE HAD ABOUT THREE OR FOUR STREWN ACROSS THE COUNTER FOR, UM, DATA COLLECTION AND TRYING TO UNDERSTAND WHO WAS COMING THROUGH OUR DOORS, YOU KNOW, AND ALL THE, ALL THE DEMOGRAPHIC DEMOGRAPHICS, LENGTH OF STAY, EVERYTHING WE WERE CAPTURING THROUGH THE IPAD SURVEYS AT THE TIME FOR A COUPLE YEARS.

BUT THEN THOSE GOT IN THE WAY OF PEOPLE, UM, AT THE COUNTERS.

THEY WERE JUST KIND OF, EVEN THOUGH THEY'RE SMALL, THEY JUST SEEMED TO BE, UM, IN THE WAY AND PEOPLE WEREN'T USING THEM.

AND THEN WE TRIED TO INCENTIVIZE THEM, HEY, YOU GET A, I LOVE SEDONA BUTTON IF YOU TAKE THE SURVEY.

AND IT, THE, THE ORIGINAL PURPOSE WAS GETTING DILUTED IN, IN OUR VIEW.

SO WE MOVED AWAY FROM THAT AS WELL.

BUT TRUE OMNI'S GREAT.

UM, ANY OTHER IDEAS THAT YOU DON'T SEE IN THIS LIST? AGAIN, THAT'S KIND OF THE FIRST QUESTION HERE.

I GUESS I WAS THINKING OF A ALSO JUST A FAR MORE SIMPLE SOLUTION.

I, I, I GUESS I WAS JUST IMAGINING LIKE QR CODES ON A, ON LIKE A LITTLE HORSE TRAIL AND JUST THAT, THAT WOULD TAKE YOU TO A TRAIL

[02:40:01]

I MEAN, MAYBE THERE ARE PLACES FOR KIOSK, BUT I'M NOT SURE I WAS, I'M NOT SURE WHERE AND HOW MANY.

AND I'D SAY AGAIN, FOR RIGHT NOW IT'S LIKE, WHICH, WHICH ARE THE IDEAS YOU WANT US TO RESEARCH? 'CAUSE I DON'T, I'LL JUST BE HONEST.

I DON'T HAVE TIME TO RESEARCH EVERY CELL ON THIS, ON THIS, ON THIS TABLE.

I THINK KIOSKS AND QR CODES ARE A NECESSITY IN TODAY'S WORLD.

I'LL AGREE TO THAT POINT.

I DO THINK THAT WE'RE IN A UNIQUE SITUATION AS A DESTINATION WHERE WE STILL NEED MAPS.

BUT I DO THINK THAT THOSE TWO THINGS ARE, I MEAN, IT'S EVERYWHERE.

IT'S WHAT EVERYBODY'S USED TO.

SO DO YOU WANT US TO PRIORITIZE EACH CATEGORY? FIRST QUESTION WAS, AM I MISSING ANYTHING? I JUST WANNA CLARIFY.

IT SOUNDS LIKE I'M NOT, BUT THEN IF WE AREN'T MISSING ANYTHING, WHAT'S RESONATING WITH YOU? RIGHT.

AND THAT'S, TO ME, I'VE ALREADY HEARD KIND OF QR CODES.

WE, WE KNOW RICHARD LOVES THEM.

I FEEL LIKE THAT'S JUST SAY NEW TECH, I MEAN YEAH.

RATHER THAN THE INDIVIDUAL BULLETS.

'CAUSE THERE'S A LOT OF INTER LIKE IF I SAY A KIOSK AND THEN I GO TO DECENTRALIZATION, WELL, YOU NEED THE KIOSK TO DO DECENT.

SO I, I THINK THE, WHAT'S IMPORTANT TO ME IS NEW TECHNOLOGY AND MOVING TOWARDS DECENTRALIZATION.

SO WE'RE COVERING A, A BROADER AREA AND I AGREE WITH THAT.

BUT I THINK THAT THERE IS UM, CERTAINLY AN OPPORTUNITY TO ENHANCE ENGAGEMENT WITH SOME SMALL TWEAKS TO THE PHYSICAL SPACE OF THE VISITOR CENTER.

AND I DON'T THINK THAT SHOULD BE LEFT BEHIND.

ESPECIALLY IF WE WANT TO SAY THAT IT'S WORTH $340,000.

WHAT, WHAT WOULD BE EXAMPLES OF PHYSICAL ENHANCEMENTS IF THEY'RE NOT ON THIS? OR ARE THERE THINGS ON HERE THAT YOU WOULD WANNA CALL OUT? YEAH, I WOULD LOVE TO SEE SOME SORT OF INTERACTIVE DISPLAY THAT JUST DRAWS PEOPLE IN TO THE VISITOR'S CENTER AND A REORGANIZATION OF THE RACK CARD, QR CODE SITUATION TO PUSH SOME OF THE, LIKE WHEN YOU FIRST WALK IN IT, IT NEEDS TO BECOME A REALLY INVITING SPACE.

I KNOW THAT THAT COSTS MONEY IN THIS, THE COUNCILS AND GOING GONNA WANNA DO IT.

BUT THEY NEED TO SEE THAT THAT'S WHAT WE WOULD LIKE TO HAPPEN TO MAKE IT BE.

WHAT WOULD REALLY ENGAGE WITH THE VISITOR EXPERIENCE.

IF MY RECOLLECTION IS RIGHT WHEN YOU WALK IN THE DOOR TO THE RIGHT, THERE IS A CORKBOARD TYPE OF THING WHERE PEOPLE CAN POST WHAT THEY WANT TO POST UP THERE.

CORRECT.

THAT'S A PERFECT SPOT FOR US TO PUT UP THERE.

WHAT WE WANT VISITORS TO SEE, NOT WHAT SOMEBODY IN THE COMMUNITY WANTS TO POST THERE.

WHAT ARE OUR MESSAGES RIGHT THERE WHEN WE WALK IN? THAT'S THE KIND OF IDEA REORGANIZATION.

IT'S THOSE TWO WALLS.

THAT'S NOT A BIG DEAL.

BUT THAT'S REALLY VALUABLE SPACE I WANNA SAY ON KIOSKS.

WE'VE GOTTA BE REALLY CAREFUL AND WE GOTTA, UM, TRY THIS OUT AS OPPOSED TO JUMPING INTO IT.

AND THE QUESTION I WROTE DOWN WAS, UH, CAN YOU RENT KIOSKS INSTEAD OF BUYING 'EM, CAN YOU RENT 'EM? NO YOU CAN'T.

YOU GOTTA BUY 'EM THEN WE GOTTA BUY JUST A COUPLE.

WELL I THINK WE'RE IN THE RESEARCH MODE TO FIND OUT HOW WELL IT'S USED, HOW MUCH IT'S USED, WHAT KIND OF DAMAGE IT HAS, AND FIGURE OUT HOW TO MAKE IT WORK CORRECTLY.

IF YOU DON'T MAKE A COMPREHENSIVE PURCHASE THOUGH, LIKE IF YOU HAVE JUST ONE KIOSK IN ONE PLACE, YOU WON'T REALLY BE ABLE TO TELL.

YOU NEED TO HAVE THE MOBILE KIOSK THAT CAN GO TO THE FESTIVALS.

YOU NEED TO HAVE THE WHY.

WELL, AS AN OPPORTUNITY TO ENGAGE WITH THE CUSTOMER IN PLAN.

RESEARCH OR IMPLEMENT IT'S RESEARCH.

BUT IN THE IMPLEMENTATION OF IT, YOU WANT TO TAKE IT STEP BY STEP.

AND CERTAINLY THE WHOLE IDEA OF A KIOSK WORKS TO BEGIN WITH BEFORE YOU GO TO MOBILE KIS.

BUT WE CAN KNOW IF KIOSKS WORK BASED ON ASKING OTHER LOCATIONS HOW KIOSKS WORK FOR THEM WITH SIMILAR, YOU KNOW, DEMOGRAPHICS OF VISITORS.

I MEAN, YOU'RE PROBABLY BUYING TWO, YOU'RE PROBABLY BUYING A HARD ONE.

IT'S AT THE VISITOR CENTER AND YOU'RE BUYING A MOBILE ONE TO TEST.

'CAUSE I MEAN YEAH, THE MOBILE ONE, IT'S ALL SAID AND DONE.

IT COMES WHETHER IT'S THE ENHANCEMENT OF THE OPPORTUNITIES AND NEW TECHNOLOGY, IT COMES BACK DOWN TO IS OKAY, WHAT'S THE BENEFIT FOR IT? I MEAN, IT'S JUST WHETHER YOU'RE RUNNING A BUSINESS, YOU'RE RUNNING YOUR HOUSE.

IF I'M GONNA SPEND X AMOUNT OF DOLLARS, WHAT'S MY RETURN ONTO MY INVESTMENT? AND I THINK THAT'S THE PIECE OF THE PUZZLE.

I AGREE WITH EVERYTHING WE'RE SAYING ABOUT THE ENHANCEMENTS TO THE OPPORTUNITIES.

BUT HOW MUCH AM I GONNA SAVE MONEY? WHAT'S MY, AM I GONNA GET MORE PEOPLE? YEAH.

WHAT'S THE WHY BUILDING FASTER? YOU KNOW? SO I THINK YOU GOTTA LOOK AT IT A COUPLE.

YOU KNOW, I LOOK AT EVERY SINGLE ONE OF THESE AND THEY'RE ALL GREAT IDEAS.

WE'RE GONNA HAVE TO STREAMLINE IT AND SAY, HOW MUCH IS THIS WORTH TO US AND WHAT'S THE GUEST EXPERIENCE? BETTER, WORSE, WHICHEVER IT'S GONNA BE.

AND SO I THINK WHEN YOU LOOK AT THIS LIST, I THINK IT, WE HAVE TO THINK ABOUT THAT AS WE GET READY TO GO TO THE NEXT LEVEL OF THIS.

WELL WHAT, AND AND TO GIVE DIRECTION TO STAFF WHAT I THOUGHT THE QUESTION WAS, WHAT WOULD YOU LIKE ANDREW TO RESEARCH NOT BUY? RIGHT.

WELL, IT'S

[02:45:01]

RESEARCH.

WHERE'S HIS FOCUS? 'CAUSE HE CAN'T RESEARCH THEM ALL RIGHT.

I WOULD, SO WE'RE NOT BUYING TWO KIOSK OR ONE KIOSK OR 50 KIOSKS.

WE ASK IF THAT'S AN IMPORTANT THING.

BRING US BACK MORE INFORMATION NEXT MONTH.

I JUST TO KIND OF GROUND US, WE, SO MY EXPERIENCE WITH KIOSKS AND OUR RECENT CONVERSATIONS WITH THIS POTENTIAL VENDOR, AGAIN, THIS IS, IT DEPENDS ON HOW MANY YOU BUY, BUT THE GENERAL BALLPARK IS, IT'S ABOUT 15 KA KIOSK.

JUST TO THROW THAT OUT THERE.

AND THAT'S, THAT'S AGAIN, THAT CAN FLUCTUATE.

BUT THAT'S JUST LIKE, THAT'S WHAT I CAME IN HERE THINKING.

THAT'S THAT WE BUY THE SAME THING.

AND THAT'S WHAT I HEARD.

SO DO THEY NEED TO BE CONNECTED TO THE INTERNET TO FUNCTION? YES.

UM, YES AND NO.

WE DON'T.

THEY, BECAUSE THEY WANNA BE ABLE TO BOOK STAYS AND EXCURSIONS AND THINGS LIKE THAT.

THEY HAVE TO BE, THEY HAVE TO BE CONNECTED.

BECAUSE THERE'S A LOT OF PLACES AROUND HERE WHERE CONNECTIVITY SUCKS.

AND MOBILE KIOSKS AREN'T GONNA BE APPROPRIATE.

SO WE, WE GOTTA TEMPER OUR EXPECTATIONS FOR WHERE THEY CAN BE BECAUSE OF CONNECTIVITY.

CAN I, I JUST WANNA REPEAT THAT.

BECAUSE THE BANDWIDTH IN WEST SEDONA IS MUCH LARGER THAN WHAT WE HAVE IN UPTOWN.

TRUE.

WELL THAT'S BEEN CHANGING ACTUALLY.

AND WE HAVE NEW EQUIPMENT, UM, AS OF THIS YEAR TOO.

OUR FRIENDS TALKED TO THEM, HAVE CHANGED THEIR, THEIR SYSTEM AND HELPING US ON THAT.

AND WE'VE UP, SOME OF MY FRIENDS HAVE UPGRADED UPTOWN SIGNIFICANTLY.

THEIR INTERNET SPEEDS.

SO IT'S OPTIONS.

BUT YOU HAVE TO GO LOOK TO YOUR POINT, VICKI, OF WHAT MAKES BEST SENSE FOR THIS SPACE.

, YOU DON'T WANNA GET TOO MUCH, YOU DON'T WANNA GET TOO LITTLE.

SO YOU HAVE TO DO THAT.

UM, IF I MAKE A P JUST A SORT OF PROPOSAL HERE, I THINK THE LOW HANGING FRUIT FROM ALL THESE THINGS, AND AGAIN, I'M JUST GONNA TOOT MY OWN HORN, IS THE QR CODES.

'CAUSE I THINK THAT'S THE CHEAPEST AND QUICKEST WAY FOR ALL OF US TO REDUCE THE OVERHEAD OF THE PAPER AND SUCH.

MAYBE WE'LL REDUCE SOME RACK SIZES THAT YOU CAN THEN PUT OTHER THINGS INTO LIKE MAYBE SOME OTHER BULLETIN BOARD STUFF.

BUT IF YOU DO JUST THAT ONE THING, I THINK THAT'S A GOOD STARTING POINT WHILE YOU DO THE RESEARCH AND THE OTHER STUFF, BECAUSE THAT TECHNOLOGY'S AVAILABLE TODAY.

IT'S JUST GETTING PEOPLE WITHIN OUR BUSINESS COMMUNITY TO STEP FORWARD AND SAY, YES, I WANNA REPLACE THIS PIECE OF PAPER WITH MAYBE A PIECE OF PAPER WITH A BARCODE THAT I'M WILLING TO MAINTAIN GOING FORWARD, WHICH IS ALSO PART OF THE PROGRAM.

SO I THINK THAT'S THE LOWEST HANGING FRUIT OF ALL THOSE THINGS.

IF I WERE TO, I DUNNO IF Y'ALL WOULD AGREE OR NOT.

YEAH, NO, I AGREE.

I WOULD LIKE TO REQUEST YOU RESEARCH.

UM, THE, SO AGAIN, BACK TO THE VISITOR CENTER.

WHEN YOU WALK IN, IT'S THE WALL RIGHT IN FRONT OF YOU THAT CURRENTLY HAS LIKE, I THINK METAPHYSICAL, UM, RAT CARDS AND THEN THE ONE TO THE RIGHT, WHICH IS NOW A BULLETIN BOARD.

IF THERE WAS A WAY TO PRINT SOME SORT OF BANNER TYPE THING, DOESN'T HAVE TO BE SOME 3D INTERACTIVE, UM, OPTION RIGHT FROM THE BEGINNING.

BUT IF THERE WAS A BANNER, WILDLIFE, BANNER, GEOLOGY THAT COULD JUST BE PUT UP THERE, UM, IN A, TO FIND OUT HOW MUCH SOMETHING LIKE THAT WOULD COST LOOKING FOR RECOGNIZING THAT IF THAT IS WELL RECEIVED, THEN MAYBE WE LOOK INTO SOMETHING MORE, UM, PERMANENTLY AFFIXED AND MORE INTERACTIVE IN THE FUTURE.

I I DON'T WANT TO OPEN UP A CAN OF WORMS HERE, BUT THE VISITOR CENTER WAS RUN BY THE CHAMBER BEFORE THE VISITOR CENTER WAS A WAY TO ADVERTISE BUSINESSES IN SEDONA BEFORE.

THAT WASN'T ITS OWN PURPOSE, ONLY PURPOSE, BUT IT WAS A MAJOR PURPOSE FITTING THE CHAMBER'S SPONSORSHIP OF IT.

IS IT APPROPRIATE FOR THE AMOUNT OF BROCHURES OUT THERE AND INFORMATION THERE THAT ARE BUSINESS ORIENTED AS OPPOSED TO RESPONSIBLE TOURISM ORIENTED? I, I GET OVERWHELMED.

I WALK IN THERE AND I'M OVERWHELMED BY THE NUMBER OF BROCHURES ABSOLUTELY OVERWHELMED.

AND I THINK IF THEY WERE REDUCED BY HALF, THEN THAT SPACE IS FREED UP FOR THE OTHER MESSAGES THAT WE WANT TO GIVE FOR INTERACTIVE DISPLAYS FOR, UM, MOVIES THAT PLAY ON A LOOP, THINGS LIKE THAT.

I THINK THE PURPOSE OF THE VISITOR CENTER AS THE CITY OF SEDONA TAKES THAT OVER, IS DIFFERENT FROM WHAT IT WAS WHEN THE CHAMBER OF COMMERCE HAD IT.

I DO JUST WANNA MAKE A POINT.

SO WHERE I'M TALKING ABOUT WHEN YOU FIRST WALK IN, I PERSONALLY FEEL IS UNDERUTILIZED SPACE.

I'M NOT SAYING THAT THOSE THINGS NEED TO GO AWAY.

I JUST THINK THAT THEY COULD MOVE AND YOU WOULD STILL HAVE THE SPACE.

SO I JUST WANTED TO MAKE THAT CLEAR.

I'M, BECAUSE MICHELLE, IT CHANGED, DIDN'T IT? SO IT USED TO ONLY BE PEOPLE THAT WERE ASSOCIATED WITH THE CHAMBER WERE IN THE VISITOR CENTER.

AND THEN WHEN THE CITY A COUPLE YEARS AGO, WE OPENED IT UP TO EVERYONE DID IT WITH EVERYBODY A COUPLE YEARS.

SO IT'S, IT'S, I REMEMBER IT WAS A CHANGE SOMEWHERE IN THERE.

EVEN UP IN THE AIR, YOU KNOW, COMING DOWN FROM THE CEILING FOR THE, YOU KNOW, THE RE THE STEWARDS STEWARDSHIP MESSAGING.

AND WE DO HAVE A TON OF SIGNAGE.

WE'VE TRIED TO UTILIZE SO MANY SPACES AND, AND

[02:50:01]

UM, BUT YOU KNOW, NOT AS MUCH LIKE INTERACTIVE LIKE YOU WERE SAYING.

AND I THINK THAT COULD BE ABSOLUTELY SOMETHING TO, YOU KNOW, AS AN ENHANCEMENT.

I THINK THAT'S A NEGOTIATION POINT FOR COUNCIL TOO.

AS LONG AS THEY'RE FUNDING RIGHT.

THAT THEY CAN MAYBE PUT SOME OF THAT SUSTAINABILITY MESSAGE.

UM, BECAUSE THE CHAMBER PROMOTES BUSINESS AND THAT'S NOT THEIR PRIMARY FUNCTION TO, TO TALK ABOUT SUSTAINABILITY.

UM, IF THEY STOP FUNDING IT, THAT'S NOT NECESSARILY SOMETHING THAT THEY WOULD HAVE TO DO WITH THE VISITOR CENTER.

UM, AND I APOLOGIZE, I NEED TO GO TAKE MY GO TO PARENT TEACHER CONFERENCES FOR MY SON.

THEY END HALF HOUR.

I THINK SELF-GUIDED TOURS AND PODCASTS TYPE THINGS WOULD BE VALUABLE TO LOOK INTO.

I THINK THAT COULD BE REALLY INTRIGUING FOR PEOPLE.

PODCASTS WOULD BE REALLY COOL.

SO WHEN YOU GO IN THE VISITORS NOW, THERE ISN'T A VIDEO PLAYING ANYWHERE.

RIGHT? THERE'S, THERE'S NOT LIKE A LOOP.

WE USED TO HAVE ONE AND IT WAS, IT WAS AGAIN, NOT VERY EFFECTIVE.

UM, VOLUME WISE.

YOU, YOU, IT WAS ALWAYS MUTED JUST BECAUSE OF THE AMOUNT OF NOISE AND DISCUSSION TAKING PLACE.

UM, BUT, AND VISUALLY IT WAS, I THINK IT WAS EVEN BEFORE YOUR TIME, VICKI, BUT IT WAS KIND OF UP IN THE CORNER AND WE WERE ABLE TO RUN SOME THINGS THAT WERE VISUALLY LIKE EDUCATIONAL AS BEST AS WE COULD.

BUT, UM, BUT THAT'S, THAT'S AN INTERESTING POINT THAT IT'S SO NOISY THERE.

ANY VISUAL THAT YOU HAVE ANY MOVIE THAT'S RUNNING OR VIDEO THAT YOU'RE RUNNING? MM-HMM.

YOU SHOULD BE ABLE TO UNDERSTAND IT WITH THE SOUND OFF.

IT SHOULD BE SUBTITLED OR SOMETHING, RIGHT? MM-HMM.

, IF I CAN JUST SAY WHAT MY PRIORITIES WOULD BE.

UM, DEFINITELY THE, THE QR CODES.

UM, EVEN THE INTERACTIVE MAPS COULD HAVE QR CODES ON THEM.

SO SOMEBODY YOU KNOW, SEES CATHEDRAL ROCK AND THEY CAN JUST SCAN THE QR CODE.

IT GIVES THEM INFORMATION ABOUT THAT AREA, NOT JUST FOR THE BUSINESSES.

UM, I THINK THE AI BOT THING, JUST OVERHEARING PEOPLE AND THE QUESTIONS THEY WANTED TO ASK.

THEY, WHERE'S THE BEST PLACE TO GO SEE THE SUNSET? WHERE IS, YOU KNOW, IT'S SOME REALLY BASIC GENERIC QUESTIONS THAT COULD MAYBE EASILY BE ANSWERED IF WE HAD SOME SORT OF A AI BOT THAT'S INCORPORATED INTO THE KIOSKS.

AND THEN THAT ALSO FREES UP SOME OF THE TIME OF THE VOLUNTEERS AND STAFF.

UM, SO I LIKE THE KIOSK IDEAS.

I LIKE THE QR CODES.

UM, I LIKE DOING SOME ENHANCEMENTS TO THE CENTER WITH SOME SORT OF AN INTERACTIVE MAP WITH SOME GOOD MESSAGING.

AND I LIKE THE AI BOT.

I LIKE THE PHOTO BOOTH OPPORTUNITIES TOO.

WHEN I, WHEN I WAS IN BARCELONA, I GOT A PICTURE IN ONE OF THOSE PHOTO BOOTHS AND IT IS PERFECT.

I NEVER COULD HAVE TAKEN THAT PHOTO .

I REALLY LIKED IT.

DO WE NEED TO ADD SOMEWHERE UP THERE? TAKE THAT AND SEND IT TO THEIR FRIENDS? YEAH.

NASHVILLE HAS A GREAT PLACE TO GET YOUR PICTURE TAKEN.

, IT ADVERTISES NASHVILLE.

JOHN, DO WE NEED TO ADD SOMEWHERE ABOUT THE SUSTAINABILITY MESSAGING? ANY ENGAGEMENT OPPORTUNITIES? BECAUSE I THINK THAT'S A BIG POINT.

SOMEBODY BROUGHT IT UP EARLIER.

WE KNOW THAT'S A HOTSPOT WITH THIS CH WITH THE CITY COUNCIL THAT WE PUT THAT IN THERE.

THAT WE NEED TO ADDRESS THAT.

AND IT, I THINK IT BE, TO ME IT'S A PRIORITY BECAUSE I THINK WHAT YOU GUYS ARE SAYING EARLIER, MM-HMM, , I THINK IT HAS TO BE SOMEWHERE.

WOULDN'T THAT BE BEST IN THAT BUILDING? JOHN? I GOT BUT JOHN, WOULDN'T THAT BE BEST IN THE MESSAGING PART? NOT NECESSARILY IN THIS.

GOING RIGHT.

BECAUSE I THINK YOU'RE RIGHT, BUT IT, I THINK THIS IS A DIFFERENT PIECE OF IT.

WELL, I I KNOW WE'RE GROSSLY OVER TIME AND WE'VE ALREADY KINDA LOSING FOLKS.

I DO FEEL LIKE I GOT WHAT I NEEDED AT THE MOMENT, SO I JUST APPRECIATE, YOU KNOW, FOLKS PRIORITIZING EVERYTHING AND I WANT TO GIVE IT BACK TO JOHN SO WE CAN CLOSE THIS OUT.

ALL RIGHT.

ANYBODY GOT ANYTHING ELSE FOR THE GROUP? ANY OTHER TOPICS? NO, I SAY WE'RE ADJOURNED.

AMEN.