[1. CALL TO ORDER, PLEDGE OF ALLEGIANCE, ROLL CALL]
[00:00:04]
CALL THE ORDER STAFF FOR THE PLEDGE OF ALLEGIANCE.PLEDGE ALLEGIANCE TO UNITED, UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR STANDS.
ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE.
DO WE HAVE QUORUM? SIX OF 11, RIGHT? MM-HMM.
[2. ANNOUNCEMENTS AND SUMMARY OF CURRENT EVENTS BY BOARD MEMBERS AND STAFF]
ALL RIGHT.ANY, UH, CURRENT EVENTS BY THE BOARD MEMBERS? WELL, YEAH, I'LL, I'LL TALK ABOUT ONE.
THERE'S, UH, OAK CREEK, OAK CREEK COLLABORATIVE CLEANUP COMING UP SATURDAY THE 16TH, AND YOU CAN SIGN UP FOR THAT, OR YOU CAN SHOW UP AT SLIDE ROCK STATE PARK AT EIGHT O'CLOCK IN THE MORNING ON SATURDAY THE 16TH, UH, SPONSORED BY OAK CREEK WATERSHED COUNCIL IN A DEQ, AND IT'S GONNA BE HOPEFULLY A MASSIVE EFFORT TO PICK UP THE CRAP ALONG OAK CREEK AND ALONG 89 A.
ANYBODY ELSE FOR ANY EVENTS IN TOWN? THE LAST MONTH? STAFF? YES.
UM, FIRST IS SOME PROCEDURAL THINGS ABOUT UPCOMING TAB MEETINGS.
UM, SO JUST IN RECOGNITION OF THE THANKSGIVING HOLIDAY AT THE END OF THIS MONTH, WE ARE WONDERING IF YOU ALL ARE COMFORTABLE WITH A PROPOSAL TO MOVE THE DECEMBER TAB MEETING FROM DECEMBER 4TH TO DECEMBER 11TH.
SAME TIME, SAME PLACE, JUST SEVEN DAYS LATER.
DOES THAT WORK FOR THE TAB? NOT FOR RICHARD.
I HAVE A COUPLE THINGS I NEED.
WELL, I GUESS WE WILL AS A FOLLOW UP, I'LL KIND OF SEND THAT OUT.
I KNOW WE'VE ONLY GOT, I THINK SEVEN OF THE 10 HERE, BUT AS LONG AS WE GET A QUORUM, WE CAN MOVE AHEAD AND MOVE THE DECEMBER MEETING TO DECEMBER 11TH.
UM, AND THEN, GIVEN THAT THE JANUARY MEETING IS ON A FEDERAL HOLIDAY, JANUARY 1ST, AND THE RECOGNITION OF ALL THE TIME THAT YOU HAVE ALL SPENT WITH US SINCE AUGUST ON THIS VISITOR SERVICES RECOMMENDATION, WE ARE PROPOSING FOREGOING THE JANUARY MEETINGS THAT WE WOULD CONVENE IN DECEMBER, AND THEN THE NEXT MEETING WOULD BE OUR REGULARLY SCHEDULED PROGRAMMING IN FEBRUARY.
SO WE WOULD JUST BE TAKING A MONTH OFF, IF THAT WORKS FOR EVERYBODY.
AND THEN I'M GONNA HAND IT OVER TO LAUREN TO GIVE A QUICK UPDATE ON THE 11TH TAB MEMBER.
UM, SO WE DID GET, OH, I FORGET THE EXACT NUMBER.
I COULD BE WRONG, BUT THAT'S WHAT FEELS RIGHT AT THE MOMENT.
UM, I THINK WE GOT 11 APPLICANTS, UM, FOR OUR TOURISM ADVISORY BOARD, UH, OUR 11TH MEMBER.
UM, WE'RE TRYING TO FIGURE OUT HOLIDAY SCHEDULING, UM, WITH THAT.
UM, IT'S RUNNING THROUGH OUR CLERK'S OFFICE AND THEY'LL BE THE ONES, UM, UH, FIGURING OUT A DATE AND TIME, UH, WHERE CHAIR YOU CAN BE INVOLVED.
UM, SO I DON'T HAVE A TON OF INFORMATION EXCEPT THAT WE'RE WORKING ON TIMING AND I'M A LITTLE BIT NERVOUS WITH THE HOLIDAYS, UM, AND I'M SCARED IT'S GONNA GET PUSHED INTO JANUARY, BUT I'LL KNOW MORE IN DECEMBER, SO.
AND THEN I MENTIONED A LITTLE BIT AT THE LAST MEETING THAT A LOT OF OUR WORK WITH KIND OF TRAVEL, TRADE MEETING SALES AND EARNED MEDIA HAS BEEN KIND OF GROWING SINCE, UM, THE SUMMERTIME.
SO I JUST WANTED TO BRIEFLY EXPLAIN A LITTLE BIT AND GIVE YOU AN UPDATE ON OUR FAM TOUR UPDATES OR WHAT THAT MEANS IS FAMILIARIZATION TOUR IS WHAT WE KIND OF CALL FAM TOURS.
[00:05:01]
INVITE TRAVELING TOURISM MINISTRY PROFESSIONALS INTO THE DESTINATION, AND WE HOST THEIR TRIP AS A WAY TO EITHER GENERATE AN ARTICLE OR ARTICLES ABOUT SEDONA THAT WE HAVE THE ABILITY TO KIND OF INFLUENCE THE ANGLE ON, OR COULD BE RELATED TO, UM, BRINGING IN TRAVEL TRADE PROFESSIONALS THAT THEN SELL PACKAGES TO SEDONA TO KIND OF BRING IN VISITORS FROM INTERNATIONAL OR SORT OF DOMESTIC MARKETS.SO, UM, QUICKLY I'LL JUST RECAP SOME OF THE ONES WE'VE BEEN WORKING ON SINCE AUGUST.
SO JAMES AND OUR TEAM HAS BEEN PHENOMENAL WITH ORGANIZING A SERIES OF FAM WITH AAA THAT'S BEEN ABOUT, YOU KNOW, 25 TO 30 AAA TRAVEL AGENTS THAT ARE COMING THROUGH.
UH, WE'VE DONE, WE DID ONE IN AUGUST AND WE JUST DID ONE YESTERDAY.
UM, IN PARTNERSHIP WITH THE COURTYARD AND RESIDENCE PROPERTY IN SEPTEMBER, WE HOSTED A WOMAN NAMED JULIE TI FROM MSN, UH, ARTICLES I'VE ALREADY SEEN COME OUT OF THAT, COME OUT OF THAT TRIP.
OCTOBER IS WHEN THINGS REALLY STARTED, STARTED TO PICK UP FOR US.
WE HAD, UM, ANOTHER WOMAN FROM A A RP THAT WAS IN TOWN.
WE HOSTED A SERIES OF LUXURY TRAVEL AGENTS FROM THE MEXICAN MARKET.
WE TOOK THEM ON A, UH, SEDONA STARGAZING TOUR, AND ONE OF THE GENTLEMEN HAD SAID A BUCKET LIST WAS GONNA SEE SATURN, AND WE HAD TO LIKE, PULL 'EM AWAY FROM THE TELESCOPE AT THE END OF THE NIGHT, WHICH IS REALLY, WHICH IS REALLY FUN.
BUT REALLY GOOD FOLLOW UP HAPPENED FROM THAT.
UM, WE JUST HOSTED A CANADIAN JOURNALIST, UH, THAT I HAD A CHANCE TO HAVE DINNER WITH LAST WEEK, UM, TALKING ABOUT, AGAIN, KIND OF HIGHLIGHTING DARK SKIES, HIGHLIGHTING SMALL KIND OF NORTHERN ARIZONA COMMUNITIES FOR THE CANADIAN MARKET.
AND THEN THIS MONTH THINGS ARE REALLY KICKING INTO HIGH GEAR.
AND ONE OF THE REASONS IS THAT TRAVEL CLASSICS WEST IS IN SCOTTSDALE AT THE END OF THE MONTH.
SO WE'RE HOSTING SOME PRE FAMS ASSOCIATED TO THAT.
BUT AGAIN, WE DID HAVE ANOTHER ROUND OF AAA TRAVEL AGENTS.
MONICA FISH IS A DIRECT PUBLISHER AT MSN.
SHE'S ACTUALLY IN MARKET THIS WEEK.
UM, SO I WAS ABLE TO MAKE SURE THAT SHE GOT HER RED ROCK PASS AND SHE'S READY TO GO.
UM, LIZ HUMPHREYS IS A TRAVEL CLASSICS WEST PRE FAM, UM, TYPICALLY A WRITER FOR CONDE NAST TRAVELER.
CRAIG BAUER IS AN ARIZONA OFFICE OF TOURISM COLLABORATION BETWEEN US ALSO WITH TRAVEL CLASSICS WEST FAM.
HE'S COMING HERE TO GOLF AND WE'VE GOT HIM WITH PETE SANDERS FOR SPIRITUAL TOUR BETWEEN GOLF ROUNDS TO SEE IF SEDONA WILL IMPROVE YOUR GOLF GAME, YOU KNOW, WITH, UH, SPIRITUALITY, YOU KNOW.
UM, AND THEN WE HAVE A JAPANESE JOURNALIST THAT'S COMING IN WITH A OT, UH, AROUND THE SAME TIME, BUT NOT RELATED TO TRAVEL CLASSICS WEST.
SO JUST SOME INSIGHTS INTO, UM, THE FOLKS THAT WE'RE HOSTING, KIND OF THE PURPOSE OF IT AND SOME OF THE FUN STORIES THAT ARE COMING OUT OF IT.
JAMES AND I ALWAYS CAPTURE PHOTOS WHEN WE HOST GROUPS.
UM, LOOKING AT SORT OF HOW DO WE THEN PRESENT THE ANNUAL REPORT EACH YEAR? SO THERE'S JUST ON THE LEFT, THAT'S ONE OF THE AAA FANS ON THE RIGHT, THAT'S THE, UH, LUXURY MEXICO TRAVEL AGENTS.
AND THEN, I KNOW I'VE SHARED THIS IN THE PAST, BUT JUST A GOOD REMINDER.
UM, I WILL BE ON THE ROAD FOR THE SECOND HALF OF THE MONTH, UH, GOING TO NTA TRAVEL EXCHANGE IN HUNTSVILLE, AND THEN COINCIDING THAT WITH A TRIP TO SCOTTSDALE ON MY WAY BACK.
IT'S BEEN REALLY GREAT TO WORK WITH THE LODGING COUNCIL, AND I SEE CHERYL IN THE BACK OVER THERE.
WE'RE ABLE TO SEND THE OPERATORS THAT I HAVE A CHANCE TO MEET WITH AT THESE EVENTS TO THE HOTELS AND OTHER BUSINESSES.
AND THEN IDEALLY THEY CAN START TO GIVE FEEDBACK ON WHO THEY WANT ME TO TALK TO, SOME OF THEIR PAST RELATIONSHIPS.
SO IT'S BEEN GREAT TO FIND WAYS TO COLLABORATE WITH OUR PRIVATE SECTOR COMMUNITY TO UNDERSTAND HOW I CAN BEST REPRESENT SEDONA AT THESE EVENTS.
UM, I'LL BE AT GO WEST, WHICH IS IN PALM SPRINGS IN JANUARY.
I'LL BE HEADED TO THE UK IN FRANCE WITH A OT IN MARCH.
AND THEN THE BIG SHOW EACH YEAR IS IPW, WHICH I'LL BE AT IN JUNE.
[3. CONSENT ITEMS]
CONSENT AGENDAS.WE GOT APPROVE THE MINUTES FOR THE OCTOBER 2ND MEETING.
ANY OPPOSED? APPROVED PUBLIC FORM.
DO YOU HAVE ANY CARDS? NO CARDS.
[Items 5.a. - 5.c.]
BUSINESS.SO AS PER THE REQUEST OF OUR ESTEEMED CHAIR AND VICE CHAIR, WE'VE SWITCHED OUR TYPICAL AGENDA AROUND, WE'RE STARTING WITH THE CONVERSATION AROUND VISITOR SERVICES TO MAKE SURE WE CAN GET THROUGH THAT IN THE TIME WE HAVE ALLOTTED FOR THE MEETING.
UM, IF WE END UP WITH EXTRA TIME, WHICH I'M HOPING WE WILL, THEN WE CAN GO TO THE OTHER TWO AGENDA ITEMS, WHICH ARE AN UPDATE FROM LAUREN ON BRANDING AND MARKETING.
AND THEN MY TYPICAL RESEARCH UPDATE, WHICH WE HAD NORMALLY STARTED WITH.
SO, UM, WE'RE MOVING RIGHT INTO THE DINNER.
WE WE'RE SKIPPING THE APPETIZER.
UM, BUT JUST KIND OF A QUICK RECAP.
UM, AND THEN AGAIN, TYPICALLY WE'LL SORT OF DO A PRESENTATION AND THEN THERE'LL BE PAUSES FOR KIND OF OPPORTUNITIES FOR, FOR KIND OF GROUP DISCUSSION.
BUT, UM, JUST TO BRING US BACK TO WHAT WE'VE BEEN DOING SINCE AUGUST, WE'VE BEEN HAVING A BROADER DISCUSSION AROUND VISITOR SERVICES IN SEDONA WITH, WITH THE TAB AT LEAST EVERY MEETING WE'VE HAD SINCE AUGUST HAS HAD INCLUDED A, AN AGENDA
[00:10:01]
ITEM RELATED TO THIS.UM, TRULY, YOU KNOW, THE PURPOSE OF WHY WE'VE BEEN DOING THIS WAS A REQUEST BY SEDONA CITY COUNCIL WITH THE GOAL OF EXPLORING ALL AVAILABLE OPTIONS FOR DELIVERING VISITOR SERVICES IN FY 26.
AND REALLY WHAT WE'RE WORKING TOWARDS, THE OBJECTIVE IS FOR THE TAB TO SUBMIT A RECOMMENDATION THROUGH CITY STAFF TO THE SEDONA CITY COUNCIL THAT OUTLINES WHAT VISITOR SERVICES SHOULD BE AVAILABLE IN SEDONA AND FY 26.
JUST TO RECAP ON THE AGENDA ITEMS, AND THESE AREN'T IN CHRONOLOGICAL ORDER, BUT JUST A COMPILATION OF THE DIFFERENT THINGS WE'VE BEEN DISCUSSING AS IT RELATES TO VISITOR SERVICES IN SEDONA, IS THAT WE LOOKED AT SEDONA VISITOR CENTER PERFORMANCE, UM, WE LOOKED AT VISITOR CENTER CASE STUDIES IN ARIZONA AND ADJACENT STATES.
WE STARTED BRAINSTORMING OPPORTUNITIES TO INCREASE ENGAGEMENT WITH VISITOR SERVICES IN SEDONA.
UM, WE BEGAN AN EXPLORATION OF TECHNOLOGY BASED SOLUTIONS TO VISITOR SERVICES.
THAT WILL BE A MAJOR FOCUS OF TODAY, BUT WE CERTAINLY HAVE BEEN, HAVE BEEN TALKING ABOUT IT PRIOR TO TODAY.
AND THEN WE ALSO DID A REVIEW OF THE CURRENT SEDONA VISITOR CENTER BUDGET.
UM, THINGS THAT WE TOOK AWAY AS STAFF RELATED TO THOSE AGENDA ITEMS, KIND OF BRINGING US TO WHERE WE ARE NOW IS THAT, YOU KNOW, VISITOR SERVICES ARE PROVIDED BY MORE THAN THE SEDONA VISITOR CENTER.
THAT WAS KIND OF A BIG, I THINK, AHA FOR OUR TEAM.
AND I THINK COLLECTIVELY, YOU KNOW, JUST PART OF THIS DISCUSSION THAT, YOU KNOW, THERE'S THIS, THERE IS THE SEDONA VISITOR CENTER, THERE IS THE RED ROCK RANGER DISTRICT VISITOR CENTER.
THERE IS HELP, THERE ARE HOTEL CONCIERGE, THERE ARE FRONTLINE STAFF AT DIFFERENT PRIVATE SECTOR PROPERTIES OR KIND OF RESTAURANTS THAT ENGAGE WITH VISITORS.
THERE'S A LOT OF DIFFERENT WAYS THAT VISITORS COULD ACCESS TO INFORMATION.
UM, BUT WHAT WE FOUND WAS THAT, YOU KNOW, OR AT LEAST WHAT WE HEARD FROM YOU ALL, IS THAT A PHYSICAL VISITOR CENTER, IE THE SEDONA VISITOR CENTER IS A NECESSARY COMPONENT FOR THE DELIVERY OF VISITOR SERVICES IN SEDONA.
UM, WHEN WE TOOK A LOOK AT THE SEDONA VISITOR CENTER BUDGET, WE DID NOT IDENTIFY ANY OBVIOUS COST SAVING OPPORTUNITIES, UM, AS ONE THING THAT WE TOOK AWAY FROM THE LAST MEETING.
AND THEN, YOU KNOW, WE REMAIN INTERESTED IN EXPLORING HOW BEST TO INVEST IN TECHNOLOGY BASED SOLUTIONS THAT DIGITIZE VISITOR INFORMATION AND INCREASE ACCESS TO VISITOR SERVICES BEYOND A PHYSICAL VISITOR CENTER.
UM, THAT'S ALSO SORT OF REALLY, AGAIN, PART OF THE ORIGIN OF WHY WE STARTED THIS WAS CITY COUNCIL SAID, YOU KNOW, CAN WE LOOK BEYOND JUST THE FOUR WALLS OF A VISITOR CENTER AND HOW WE PROVIDE VISITOR SERVICES TO OUR GUESTS, BASICALLY.
UM, SO AFTER THE LAST MEETING, LAUREN AND I SAT DOWN AND WE'RE LIKE, OKAY, WE'VE GOTTEN A LOT OF REALLY GOOD INFO, BUT WHERE ARE WE GOING? WHERE IS THIS PLANE FLYING? WHAT, WHAT, WHAT RUNWAY ARE WE TRYING TO LAND THIS ON? AND LIKE, WHAT HAVEN'T WE TALKED ABOUT THAT WE NEED TO TALK ABOUT BEFORE WE GET TO ESSENTIALLY DECEMBER, WHICH IS WHEN WE WANT TO HAVE A RECOMMENDATION READY, AND WE FEEL LIKE WE'RE ON A GOOD TRAJECTORY TO GET THERE AT THIS POINT.
SO THAT'S KIND OF, YOU KNOW, WHERE WE'RE LANDING.
I DON'T THINK THERE'S ANYTHING WE, I, I DON'T THINK THERE'S A STONE WE HAVEN'T OVERTURNED YET.
AND I THINK WE'RE DEFINITELY READY TO START TO PUT THE BUMPERS ON THE BOWLING ALLEY AND KIND OF BRING THIS PLANE TO THE RUNWAY.
UM, SO WHAT WE'VE SORT OF SEEN EMERGE, RIGHT? I THINK IT'S BEEN REALLY HELPFUL TO HAVE THE CONVERSATIONS AROUND WAYS TO ENHANCE THE PHYSICAL SPACE WITHIN THE SEDONA VISITOR CENTER.
I THINK WHAT WILL LIKELY HAPPEN IS THOSE WILL BE SUGGESTIONS THAT ARE SORT OF TIED TO A RECOMMENDATION.
I DON'T THINK IT'S GONNA BE LIKE WE RECOMMEND THAT THE CHAMBER DOES ALL THESE PHYSICAL CHANGES TO THEIR SPACE, IT'S THEIR SPACE.
BUT I THINK THERE'S BEEN A LOT OF FRUITFUL DISCUSSION ABOUT THE OPPORTUNITIES THAT ARE THERE.
WHERE I SEE THE ACTUAL RECOMMENDATIONS COMING IN ARE GONNA BE A PRESENTATION OF A STRATEGY TO IMPLEMENT TECHNOLOGY BASED VISITOR SERVICES, IE INFORMATIONAL KIOSKS, WHICH AGAIN, WILL BE A BIG FOCUS OF TODAY'S CONVERSATION.
UM, A PRESENTATION OF A STRATEGY TO INCREASE THE ACCESS TO VISITOR SERVICES IN SEDONA.
HOW DO WE LOOK AT THAT HUB AND SPOKE MODEL SO THAT THERE'S MORE TOUCH POINTS SO THAT YOU DON'T HAVE TO BE AT THE PHYSICAL VISITOR CENTER IN UPTOWN TO GET ACCESS TO THE WONDERFUL INFORMATION THAT'S PROVIDED THERE.
AND THEN IN RECOGNITION OF THERE BEING THIS KIND OF, YOU KNOW, MULTIPLE DIFFERENT ENTITIES THAT ARE RESPONSIBLE FOR VISITOR SERVICES HERE, YOU KNOW, WHAT IS THE TOURISM PROGRAM'S ROLE AND HOW CAN IT PROVIDE MORE LEADERSHIP IN THIS SPACE TO REALLY ALIGN THE MESSAGE, THE PRESENTATION OF VISITOR INFORMATION ACROSS THE VARIOUS ENTITIES THAT DELIVER IT.
WHETHER THAT BE THE RED ROCK RANGER DISTRICT, WHETHER THAT BE THE SEDONA VISITOR CENTER, WHETHER THAT BE THE HOTELS, YOU KNOW, WE'RE ALREADY TALKING ABOUT PROVIDING THE HOTELS WITH CAMPAIGN TOOLKITS SO THEY CAN AUGMENT OUR MESSAGING.
WE'VE ALREADY BEEN IN TALKS WITH, UM, THE, THE SO ON VISITOR CENTER TEAM ABOUT REALLY ALIGNING THE NEW DMMO MESSAGING WITH THE MESSAGING THAT'S PRESENTED AT THIS SPACE THAT WE'RE COLLECTIVELY INVESTING IN.
SO I THINK THAT'S A BIG PIECE IS THAT LET'S TAKE THE EXISTING WAYS THAT VISITOR SERVICES ARE BEING PRESENTED AND LET'S JUST TRY TO ALIGN THE MESSAGING WITHIN THEM.
SO, YOU KNOW, THESE BOTTOM THREE ARE ESSENTIALLY WHERE WE'RE SEEING THE RECOMMENDATIONS EMERGE.
AND I THINK THAT IF WE COME BACK TO THE QUESTION OF, YOU KNOW, WHAT IS THE SCOPE OF VISITOR SERVICES WE WANT TO PROVIDE IN FY 26?
[00:15:01]
OR, YOU KNOW, GO DOWN THE EXERCISE OF WHAT WOULD VISITOR SERVICES LOOK LIKE OUTSIDE OF A VISITOR CENTER? YOU KNOW, WHAT WE'RE SEEING IS THIS ISN'T EITHER OR WE STILL WANT A PHYSICAL VISITOR CENTER SPACE, BUT IF WE WANNA MAKE AN INVESTMENT IN ADDITIONAL SERVICES, YOU KNOW, DIGITAL INFORMATION KIOSKS AND THE THINKING THAT GOES INTO THEM, WHICH AGAIN, TODAY'S, WHICH IS WHAT TODAY'S PRESENTATION IS, I THINK HELPS US RESPOND TO THE REQUEST THAT INITIALLY CAME TO US FROM COUNCIL.I'M GONNA HAND IT OVER TO LAUREN REAL QUICK JUST TO KIND OF WALK US THROUGH OUR PROCESS FOR HOW WE GET FROM THESE CONVERSATIONS TO A RECOMMENDATION.
SO AS ANDREW SAID, UM, CITY COUNCIL'S LOOKING FOR A RECOMMENDATION FROM THE TAB ON WHAT VISITOR SERVICES SHOULD LOOK LIKE GOING FORWARD.
UM, WE'VE BEEN LISTENING THE PAST FEW MONTHS TO ALL YOUR FEEDBACK.
AND THE WAY THAT WE ENVISION THIS IS THAT, UM, AT OUR NEXT MEETING WE'LL PROVIDE A LIST OF RECOMMENDATIONS THAT WE THINK THAT WE'VE HEARD FROM YOU, UM, THAT YOU CAN ALL REACT TO AT THE DECEMBER MEETING.
FROM THERE, WE'LL PACKAGE IT UP, PACKAGE IT UP, AND UM, UH, SHARE IT WITH CITY COUNCIL DURING THE FISCAL YEAR 26 BUDGETING PROCESS.
I DON'T KNOW HOW EXACTLY THAT'S GONNA LOOK, WHAT MEETING THAT'S EXACTLY GONNA BE AT, BUT, UM, HAVING IT BY DECEMBER WILL GIVE ME PLENTY OF TIME TO FIGURE OUT WHEN TO SLIDE IT IN WITH THE BUDGETING CONVERSATIONS THAT HAPPEN FOR MONTHS LEADING UP TO IT.
UM, IT'S KIND OF SMALL NOW THAT I LOOK AT IT UP THERE.
SORRY,
UM, BUT BASED ON THE DISCUSSIONS THAT WE'VE HAD, UH, I'VE STARTED TO KIND OF CONCEPTUALIZE THE FEEDBACK THAT WE'VE BEEN GIVEN, UM, INTO A CIRCLE DIAGRAM LIKE THIS.
UM, AND IT COULD BE MANY THINGS THAT GO INSIDE OF THIS, UH, DIAGRAM, BUT THESE ARE KIND OF THE MAIN, UM, TOUCH POINTS THAT COME TO MIND AT LEAST SO FAR, UM, OF HOW I'M STARTING TO FORMULATE THE CONVERSATION WITH CITY COUNCIL.
SO YOU CAN SEE THERE'S CATEGORIES FOR LIKE, UM, ANDREW WAS TALKING ABOUT THE SEDONA SHUTTLE, THE VISITOR CENTER, DIGITAL KIOSKS, THE CONCIERGE AND SDR HOSTS, UM, THE CITY AND CHAMBERS WEBSITES, THE FOREST SERVICE VISITOR CENTER.
UM, ALL OF THESE, UM, PIECES TOUCH VISITOR SERVICES IN SOME WAY.
UM, AND THEN THE ONES WITH DOLLAR SIGNS NEXT TO IT, UM, ARE, UH, DESIGNATING THAT THERE'S A DIRECT FINANCIAL, FINANCIAL COST TO THE TOURISM PROGRAM.
UM, AGAIN, NOT AN EXCLUSIVE LIST, JUST ME KIND OF BRAINSTORMING YESTERDAY AS I WAS STARTING TO PUT THIS TOGETHER.
UM, I'M TRYING TO FIGURE OUT DO I SHOW IT AS A PIE, IN WHICH CASE I NEED TO FIGURE OUT WHAT THE PIE IS.
IS IT MONEY? IS IT PEOPLE SERVED? UM, WHICH IS WHY I STARTED TO, TO WORK WITH THESE CIRCLES INSTEAD, BUT JUST KNOW THAT I'M STARTING TO COME AT IT LIKE THIS.
AND I WANTED TO AT LEAST SHARE, UM, HOW I WAS FORMULATING, UM, HOW I'M GONNA BE COMMUNICATING THIS WITH COUNSEL.
UM, FOR TODAY'S CONVERSATION THOUGH, AS WE HONE IN ON THE TECHNOLOGY PIECE, UH, WE'D LIKE TO HAVE A MORE DETAILED DISCUSSION WITH YOU ON THE DIFFERENT PLATFORMS THAT WE CAN CHOOSE FROM.
SO ANDREW'S GONNA BE SHARING THAT WITH YOU.
AND THEN WHAT KIND OF CONTENT SHOULD BE FEATURED ON THESE KIOSKS? UH, I FEEL LIKE THIS, THE SKY'S PRETTY MUCH THE LIMIT ON IF, IF THERE ISN'T AN OPTION WITH THE DIGITAL KIOSK PROVIDER NOW, IT'S NOT SOMETHING THAT THEY CAN'T DEVELOP IN THE FUTURE.
SO I WANNA JUST, UM, MAKE SURE THAT WE DON'T FEEL BOXED IN WITH THAT.
UH, THEN THIS DISCUSSION TODAY WILL HELP US BRING OPTIONS FOR A RECOMMENDATION TO THE DECEMBER MEETING.
ANY QUESTIONS ON THIS SO FAR BEFORE I HAND IT OFF? I DO.
IN TERMS OF, UH, HOW THE RECOMMENDATION IS CRAFTED, IT SEEMS AS IF THE RECOMMENDATION IS GONNA BE COMING FROM CITY STAFF.
I KNOW YOU'RE TAKING INTO ACCOUNT EVERYTHING YOU'VE HEARD FROM TAB AS WE'VE BEEN CONSTITUTED, BUT IT SEEMS LIKE IT'S NOT COMING.
I GET THE FEELING IT'S NOT COMING FROM US, IT'S COMING FROM CITY STAFF.
I'M GONNA PUT TOGETHER BULLETS AND THEN IN THE DECEMBER MEETING, YOU GUYS CAN TEAR 'EM TO SHREDS.
RECREATE THEM HOWEVER YOU WANT THEM TO BE.
I JUST WANNA GIVE YOU SOMETHING TO REACT TO.
I HOPE IT DOESN'T FEEL LIKE I HAVE, I'M TOO HEAVY HANDED WITH THAT.
'CAUSE THAT'S NOT MY INTENTION.
IT'S ONLY TO GIVE YOU A STARTING POINT ON WHERE YOU WANNA GO.
'CAUSE I'M MORE THAN WILLING AND ABLE TO DRAFT SOMETHING UP.
I'VE BEEN COMPILING ALL THE INFORMATION THAT I'VE HEARD FROM TAB FROM ALL OF THE MEETINGS THAT WE'VE HELD AND OFF OFFER TO DRAFT SOMETHING FROM TAB ITSELF.
I MEAN, I, WHAT I, THE WAY I ENVISIONED IT WAS DOING, LIKE THEY WERE TALKING ABOUT AND WE WOULD BE THERE
[00:20:01]
WITH THEM THE DAY THEY PRESENT TO THE, TO COUNCIL.I MEAN, WE'D BE SITTING THERE AS RIGHT MEMBERS OF THE, BUT AGAIN, THEY'RE TAKING OUR INPUT FROM THE, SINCE WE STARTED PLUS WHICH IT COMES UP WITH THE NEXT, THE NEXT MEETING AND THE RECOMMENDATIONS.
SO, I MEAN, I FEEL LIKE IT IS COMING FROM STAFF, IT STAFF IS PRESENTING IT, BUT IT'S, IT'S OUR INPUT THAT'S GUIDING WHAT THEY'RE GONNA BE PRESENTING AS WELL.
SO AGAIN, IF SOMEBODY ELSE IS HEARING SOMETHING DIFFERENT, I CAN SEE THE CONCERN EITHER WAY.
YOU KNOW, SOMETIMES IF WE'RE MAKING RECOMMENDATIONS TO, TO YOU ALL AND THEN, AND THEN IT'S FORMULATED INTO SOMETHING MORE CONCISE AND THEN IT'S PASSED ON TO COUNCIL.
IT FEELS LIKE IT'S A LITTLE DISCONNECTED FROM US.
BUT THEN WITH THE STAFF'S EXPERTISE AND KNOWLEDGE ABOUT WHAT'S POSSIBLE, WHAT'S NOT POSSIBLE, YOU KNOW, AND THE DIRECTION THEY CAN AND CAN'T TAKE IT.
I THINK IF YOU WANTED TO TO DO THAT, THEN IT WOULD BE MEANINGFUL FOR US TO SEE IT IN THEM.
BUT IT SOUNDS LIKE A, A BIG TASK WHEN THEY'RE THE ONES, YOU KNOW, DOING THAT REAL WORK.
YEAH, I THINK THAT WHATEVER THE RECOMMENDATION IS, I THINK HAVING US UH, BE 100% BEHIND WHATEVER THAT RECOMMENDATION IS, IS WHAT YOU REALLY WANT.
SO HOW WE GET THERE, IF IT TAKES TWO MEETINGS, YOU KNOW, FINE.
AND THEN US BEING PRESENT WHEN IT'S PRESENTED, I THINK ALSO HELPS BECAUSE THEN IF CITY COUNCIL MEMBERS HAVE QUESTIONS, WE'RE THERE TO EXPLAIN OUR RATIONALE AS A GROUP.
UH, AND THEN THE CITY CAN EXPLAIN THEIR RATIONALE.
SO, AND THEY'LL SEE THAT IT'S CONSISTENT.
THE ONE CHALLENGE IS THOUGH, THAT IF WE, YOU KNOW, GIVE INFORMATION TO YOU AND THEN YOU REFORMULATE IT AND THEN PASS IT ON, THERE'S NOT ANOTHER MEETING.
WHICH, AND WE WERE TALKING ABOUT JUST WITH THE BRANDING THING AT OUR PRE-MEETING, RIGHT? IS THAT YOU DON'T HAVE THAT OPPORTUNITY TO COME BACK.
UM, SO IS THERE A CONCERN THAT BY THEM NOT COMING BACK WITH THE FINAL RECOMMENDATION THAT WE MIGHT BE MUDDYING THE WATERS? OR IT MIGHT NOT BE AS CLEARLY FROM US.
WHEN, WHEN DO WE THINK WE'LL SEE FINAL BEFORE, LIKE IF WE'RE NOT GONNA DO THE JANUARY MEETING, IS IT FEBRUARY ENOUGH TIME TO GET IT, SEE A FINAL DRAFT BEFORE IT GOES TO COUNCIL? IT'S MEANT TO GO IN DECEMBER.
IT'S GOTTA GO IN DECEMBER FOR THE MONEY.
THE CONVERSATIONS START IN DECEMBER FOR THE MONEY.
AND WHEN ARE THEY CONCLUDE? WHAT'S THE DROP DEAD DATE FOR THAT DISCRETION? I DON'T HAVE A FINAL ANSWER ON THAT.
AND THERE REALLY IS NO OTHER OPTION, RIGHT? LIKE THERE'S NO WAY YOU CAN SEND US THINGS AND THEN WE RESPOND TO THAT BECAUSE THEN WE'RE OUTSIDE OF THE PUBLIC.
YOU CAN, WE JUST TAKE YOU, YOU DON'T SEE EVERYBODY ELSE'S RESPONSES.
WHICH IS KIND OF AWKWARD, RIGHT.
EVERYONE SAYS YES, YES, YES, YES, YES.
WE MIGHT NOT KNOW THAT EVERYBODY SAYS THAT, BUT THEN AT LEAST IT WOULD FEEL FULLY LIKE POTENTIALLY TAKE AWAY THAT CONCERN OF NOT HAVING THE MM-HMM.
WHAT ABOUT US AGAIN? I'M GONNA ASK THIS QUESTION.
WHAT ABOUT IF WE KEPT THE DECEMBER 4TH MEETING AS A WORK SESSION OPEN, THEN JUST DO THE, JUST DO THAT PLANNING DOCUMENT AND THEN STILL HAVE THE MEETING ON THE 11TH FOR THE DATA UPDATES AND EVERYTHING ELSE.
SO KIND OF DO TWO BACK TO BACK.
SO IF WE CAN DO THE WORK SESSION ON THE FOURTH, THEN COME BACK ON THE 11TH AND JUST DO OUR REGULAR MEETING.
WHEN DO YOU GET BACK FROM ALL OF YOUR TRAVELS? UM, UH, NO, THAT'S PART OF THE PROBLEM.
YOU'RE GONE FOR TWO WEEKS YEAH.
I MEAN I I JUST KIND OF RE RE RESTATE THE STRATEGY WITH THE FEEDBACK'S SUPER VAL VALID.
BUT I THINK, YOU KNOW, A LOT OF WHAT YOU JUST SAW IS SORT OF LIKE THE SKELETON OF WHAT I THINK WAS GONNA END UP IN A RECOMMENDATION.
SO I THINK A LOT OF THAT IS LIKE THE FRAMING OF IT'S THERE, RIGHT? UM, YOU KNOW, OUR GOAL IS TO COME TO YOU WITH ESSENTIALLY BULLET POINTS FOR WHAT WOULD BE INCLUDED IN A RECOMMENDATION, WHICH WE WOULD HOPEFULLY GET CONSENSUS ON BY THE END OF THE DECEMBER MEETING.
AND THEN I'M JUST ENVISIONING CITY STAFF PROVIDING CONNECTIVE TEXT BETWEEN THOSE BULLETS SO WE WOULDN'T BE ADDING IN ANYTHING SUBSTANTIVE FROM WHAT I CAN IMAGINE.
SO I THINK AT THAT POINT IT'S THE SUBSTANCE WE'VE AGREED TO BY THE END OF THE DECEMBER 11TH MEETING.
IT'S JUST SORT OF THE, THE PROSE AND THE NARRATIVE THAT LAUREN'S VERY GOOD AT WRITING WOULD BE
SO I, I DON'T THINK WE WOULD KIND OF TAKE YOUR WORDS AND THEN COME UP WITH A SUBSTANTIALLY DIFFERENT OUTCOME THAT'S AT LEAST I THINK THE STRATEGY THAT WE'VE ENVISIONED.
BUT I DEFINITELY CAN UNDERSTAND THE RUB OF US PRESENTING
[00:25:01]
A RECOMMENDATION THAT YOU ALL HAVEN'T HAD FINAL OBSERVATION ON.AS FAR AS THE ACTUAL LANGUAGE THAT'S IN THAT, WHAT IF WE HOLD THE JANUARY MEETING, NOT ON THE FIRST
WHAT IF WE DECIDE IN DECEMBER IF WE WANNA HOLD A JANUARY MEETING SO THAT YOU ALL CAN, AFTER WE HAVE THAT DECEMBER 11TH MEETING, IF WE THINK, YOU KNOW WHAT, WE'RE GONNA GO BACK, WE'RE GONNA REFINE IT AND WE'RE GONNA BRING YOU SOMETHING AND THEN, AND THEN WE CAN HAVE, HAVE THAT MEETING.
DOES THAT SOUND I, I WAS THE ONE WHO WAS LIKE, LET'S PUSH THAT JANUARY MEETING.
AND SO I'M, IF IT MAKES SENSE TO HAVE IT BECAUSE OF WHAT YOU'RE SAYING, CRAIG, I'M, I'M HAPPY TO DO THAT.
AND THAT WOULD BE JANUARY 8TH THEN.
YEAH, I WAS GONNA SAY JANUARY 8TH IS THE DATE THAT I'M SEEING.
SO THE PLAN WOULD BE TO PRESENT TO THE CITY COUNCIL WHEN, WHICH MEETING? I DON'T HAVE A DATE FORMALIZED YET FOR THAT.
I JUST WANTED TO MAKE SURE THAT WE HAD PLENTY OF TIME BECAUSE HOW IT'S BEEN IN THE PAST TWO YEARS WITH THE VISITOR CENTER IS THE CONVERSATION SEEMS TO START HAPPENING IN MAY AND THEY NEED A NEW CONTRACT BY JULY ONE.
SO, UM, THE GOAL WAS JUST TO GIVE US PLENTY OF TIME TO GET THAT MEETING SCHEDULED AND THEN ALSO ALLOW ME TO, TO START THINKING ABOUT WHAT I'M GONNA ASK IN MY BUDGET.
SO IF WE'RE NOT COMPLETELY DONE WITH THE REVIEW, EXCUSE ME, REVIEW PROCESS, THEN WE'D UH, PUT CONCEPTUALLY PLACEHOLDERS IN PLACE FOR THEM FROM YOUR PERSPECTIVE TO SAY, THIS IS KIND OF THE BUCKETS WE WOULD HAVE AND WE'RE GONNA WORK OUT THE DETAILS.
OR YOU WANT MORE FINALIZED THAN THAT? DO YOU ENVISION THAT? I GUESS, I MEAN, AREN'T WE REALLY SAYING WE'RE, WHAT WE'RE SAYING TO BUCKETS OF THIS, THIS HERE, THIS, THE RECOMMENDATIONS ARE COMING FROM THESE CIRCLES UP THERE AND FROM THIS THEY'RE GONNA BREAK OUT INTO THE OTHER.
IT'S REALLY FIGURING OUT THE STRA FINALIZING THAT STRATEGY, HOW IT'S GONNA GET IMPLEMENTED.
AND WE STILL GOTTA FIGURE OUT WHERE THEY HAVE TO FIGURE OUT THE COST PIECE OF HOW, WHAT THE RECOMMENDATION IS ON THAT.
WHICH IS THE BUCKETS I'M REFERRING TO, WHICH IS THE BUCKETS YOU HAVE TO TIE THE COST WITH THE YEAH.
THE BUCKETS AND THE COST ARE GONNA GO TOGETHER.
BECAUSE YOU, YOU COULD PENCIL OUT CONCEPTUALLY A STRUCTURE OF ACTIVITY BASE AND KIND OF A GENERAL STRUCTURE BASED UPON PRIORITIES LIKE 60% HERE OR 30% AND MAKING NUMBERS UP THEN SAY WE'RE GONNA PENCIL, YOU KNOW, SHARPEN THE PENCILS UP WITH THE NEXT ROUNDABOUT FOR THIS AREA CONCEPTUALLY.
THE WAY I'M THINKING ABOUT IT IS THAT, UM, IF THE TABS RECOMMENDATION, WHICH IT SEEMS LIKE IT IS, SO I'M NOT PUTTING WORDS IN YOUR MOUTH, BUT, UM, I AM GOING ON THE ASSUMPTION BASED ON THE CONVERSATIONS WE'VE HAD IS TO CONTINUE TO FUND THE VISITOR CENTER THE SAME WAY THAT WE HAVE THE LAST YEAR.
UM, THE OTHER FINANCIAL PORTION OF THAT WOULD BE, UH, THE TRANSIT SHUTTLE VIDEOS, WHICH IT, I THINK IT'S $10,000.
SO NOT VERY MUCH, BUT I ASSUME THAT COST IS GOING TO STAY.
UM, THE THING THAT WE WOULD BE ASKING FOR IS A DECISION PACKAGE, UM, FOR THE TECHNOLOGY PIECE OF IT.
SO THAT'S REALLY THE ONLY YEAH, BUT I'D PERSONALLY LIKE TO REVISIT THE ASSUMPTIONS FOR THE VISITOR CENTER ANYWAYS.
'CAUSE THERE'S AN IN TOTAL THAT WE'RE OPENING UP THE SERVICES ASPECT TO THAT.
SO THE QUESTION IS THEN, WELL, SHOULD WE BE REALLOCATING THE MONEY THAT WOULD BE FOR A PHYSICAL CENTER ELSEWHERE? WOULD IT BE BETTER SPENT? SO THAT DISCUSSION HAS TO PLAY THROUGH, DOES IT NOT? TELL ME MORE ABOUT THAT BECAUSE I DID NOT HEAR THAT IN OUR CONVERSATION, THE LAST TWO CONVERSATIONS ON THE VISITOR CENTER.
AND I DID NOT GET ANY INDICATION THAT WE WOULD BE TALKING ABOUT POTENTIALLY FUNDING IT LESS AND REALLOCATING MONEY TO OTHER PLACES.
I'M JUST SEEING THE BUBBLES HERE AND THAT IMPLIES TO ME THERE'S A WHOLE BUNCH OF EXTRA THINGS TO BE DONE.
SO MY PRESUMPTION WAS THAT YOU'VE GOT A FIXED BUDGET YOU'RE GONNA HAVE TO ALLOCATE OUT, WHICH THEN PRESUMPTIVELY WOULD MEAN YOU HAVE TO REALLOCATE MONEY OUT.
THAT MIGHT BE A BAD ASSUMPTION, BUT I'M JUST SAYING, I, I WOULDN'T FAIL TO COMPLETE IT TO SAY, WELL WE'RE GONNA DO THIS WITHOUT FIRST LOOKING AT THE BIGGER PICTURE.
WHICH IS WHAT WE'RE TRYING TO DO HERE.
I BELIEVE WITH THE, WITH THE BUCKETS IT WHAT YOU'RE SAYING, IT IT IS, IT'S FEASIBLE THAT THAT'S THE WAY IT COULD HAPPEN.
BUT I WOULD LIKE TO HEAR FROM ALL OF THE TAB ON IF, IF, IF YOU ARE THINKING ABOUT TAKING MONEY OUT OF THE WAY THAT WE'RE FUNDING THE VISITOR CENTER RIGHT NOW.
'CAUSE THAT IS A MAJOR DECISION.
I'M NOT, I THOUGHT, YOU KNOW, AND YOU TOUCHED ON THIS JUST BEFORE THAT WE HAD LOOKED AT THE BUDGET AND DIDN'T FEEL THAT THERE WAS ANY SIGNIFICANT SAVINGS POSSIBLE BASED ON THE BUDGET AND THE NEEDS OF THE CENTER.
SO AT THAT POINT WE WOULDN'T BE TAKING MONEY.
I SAW IT AS KIND OF, IT'S A FIXED COST.
I MEAN IT'S A YES OR NO, RIGHT? AND THE YES IS GONNA COST THIS MUCH MONEY AND YET WE HAVE ADDITIONAL BUBBLES HERE WE'RE TRYING TO CONSIDER IN OUR PROPOSAL.
SO THAT THEN PRESUMES ADDITIONAL MONIES WE'D BE ASKING THE CITY TO FUND FOR.
IS THAT THE PRESUMPTION? MY UNDERSTANDING? I MEAN, YOU WE'RE DOING MORE, I
[00:30:01]
WASN'T, WE'RE DOING MORE.I WAS GOING TO HAVE TO SPEND MORE, ASSUME YOU HAVE A FIXED BUDGET AND DO THE PRIORITIES AND SEE WHAT FITS VERSUS THE OTHER WAY AROUND.
THAT'S WHERE I WAS COMING FROM.
I MEAN TO MY, IN MY HEAD IS I, I FELT LIKE WE WERE, WE DIDN'T FIND ANYTHING IN THE VISITOR CENTER BUDGET AND THAT WAS FIXED.
BUT DEPENDING ON, 'CAUSE THE OTHER, BUT FOR THE, FOR ME WAS WHEN WE LOOK AT DIGITAL KIOSK AND THESE OTHER OPPORTUNITIES THAT WE HAVE HERE, THAT WAS, IF WE CAN FUND IT, IF WE HAVE ADDITIONAL FUNDING, IT GETS FUNDED THAT WAY.
BUT THAT'S ALSO THE BRIDGE TO START TO LOOK AT AND SAY, IS THAT STILL THE RIGHT WAY TO BE TWO YEARS FROM NOW? IS THE VISITOR CENTER'S STILL THE RIGHT WAY? 'CAUSE RIGHT NOW WE COULD SAY WE COULD KILL THE VISITOR CENTER OR CUT BACK ON THE BUDGET WHERE WE PUT THE MONEY.
BUT THEN THE OTHER ISSUE BECOMES IS WE DON'T HAVE ANY TECHNOLOGY, YOU KNOW, IF IT'S GONNA WORK.
SO TO ME, I WAS LOOKING AT IT AS, AS A LONGER TERM PLAY OF SAYING VISITOR CENTER STAYS INTACT AS IT IS TODAY.
IF WE CAN GET ADDITIONAL FUNDING TO FUND THE DIGITAL KIOSK, THAT'S THE ADDITIONAL ASK.
BUT IF, IF THEY SAY NO TO THE ADDITIONAL KIOSK FUNDING, THEN I THINK IT'S A DIFFERENT CONVERSATION.
I THINK WE HAVE TO LOOK AT IT WITH A DIFFERENT LENS.
AND THEN I THINK AT THAT POINT, DEPENDING ON WHAT YOU GUYS PRESENT TO US TODAY, IS THAT 150? IS THAT A 50,000 OR A HUNDRED THOUSAND DOLLARS TECHNOLOGY THING THAT WE'RE LOOKING TO BUY? THAT WE'RE GONNA, WHAT'S THE ASK TO THE, FOR THE ADDITIONAL BUDGET IS THE PIECE THAT I'M STILL WAITING TO HERE? MM-HMM.
AND, AND DEPENDING ON THE COST, IT CAN BE PHASED IN OVER TIME.
THERE'S ABSOLUTELY NO REASON TO SAY WE HAVE TO DO ALL THIS AT ONCE.
THE WISER CHOICE WOULD BE TO START SMALL AND BUILD, YOU KNOW, A WAY THAT, UM, I WAS ALWAYS, ALWAYS LOOKED AT BUDGETS IS THERE'S KIND OF THE BUSINESS AS USUAL BUDGET AND YOU KNOW, THAT'S STEADY AS SHE GOES.
AND THEN IF THERE'S NEW INITIATIVES, THEN YOU'VE GOTTA, YOU KNOW, POCKET WHAT'S, WHAT'S THAT INITIATIVE GONNA COST BOTH IN TERMS OF OUT OF POCKET BUT ALSO FTE AND UM, AND, AND THEN IF THAT IN FACT PANS OUT OVER THE NEXT YEAR OR TWO, IT BECOMES PART OF THE PROGRAM BECOMES BUSINESS AS USUAL AND THE NEXT INITIATIVE WOULD THEN BE ADDED.
AND, UM, REITERATING A POINT WE MIGHT FIND THAT THE VISITOR CENTER IS LESS IMPORTANT IF IN FACT WE FIND TECHNOLOGY IS DOING THE JOB AND DOING THE JOB CHEAPER AND, YOU KNOW, WHATEVER.
SO, UM, SO THIS IS KIND OF A, IT'S IT'S NOT JUST A NEW INITIATIVE.
IT, IT POTENTIALLY COULD BE A COST SAVING INITIATIVE DOWN THE ROAD.
SO, YOU KNOW, THERE'S, THERE MAY BE IS MORE PAYOUT THAN JUST VISITOR SATISFACTION.
IT MAY ACTUALLY SAVE US MONEY IN THE LONG RUN.
FOR WHAT IT'S WORTH THAT ANSWER.
I I I THINK AS WE, WE'VE BEEN GOING DOWN THE PATH HERE FOR A WHILE AND IT LOOKS LIKE WE'RE MAKING PROGRESS TO BROADEN THE IDEA OF VISITOR SERVICES, WHICH I TOTALLY CONCUR WITH.
BUT AT THE SAME TIME, I DON'T BELIEVE WE HAVE CARTE BLANC TO GO BACK TO THE CITY COUNCIL AND SAY, WE'RE GONNA SPEND A BUNCH MORE MONEY ON THESE PROGRAMS AND KEEP WHAT WE HAVE IN PLACE BECAUSE WE DON'T HAVE NOT REALLY LOOKED AT HOW DO WE HELP THAT RIGHT THERE.
I I DO BELIEVE THERE'S COST SAVINGS TO BE BLUNT, THAT WE CAN ACTUALLY ENCOURAGE TO HAPPEN IN THE PHYSICALS VISITOR CENTER.
I DON'T WANNA HARP AGAIN ON MY PAST IDEAS, BUT THERE ARE THINGS THAT CAN BE DONE AND I THINK WE OUGHT BE, YOU KNOW, LOOKING AT THOSE AND WE HAVE A CHANCE NOW TO DO THAT IN ENCOMPASS WITH THE OTHER ACTIVITIES WE SHOULD BE LOOKING AT FOR THE FUTURE.
SO I THINK YOU CAN DO BOTH AT THE SAME TIME.
DON'T KICK THE CAN DOWN THE ROAD AS MY PERSPECTIVE, BUT IT'LL TAKE US SOME MORE TIME TO DO THAT CLEARLY.
SO I DON'T WANNA NECESSARILY SAY WELL JUST KEEP IT THE SAME.
I WANT TO GO LOOK AT THAT AS A WAY TO, IS THERE SOMETHING TO BE DONE AND CAN WE PROPOSE THAT THAT'S WHERE I'M COMING FROM AND MAYBE AT THE END OF THE DAY, TO YOUR POINT BOB, WE CAN'T, MAYBE IT'S BETTER, BUT I DON'T, I DON'T THINK WHEN WE SHOULD JUST STOP NOW.
I THINK WE HAVE A PROCESS IN PLACE TO LOOK AT IT THIS BROADER.
IS THIS SOMETHING THAT YOU WANT A GROUP DISCUSSION ON OR DO YOU WANNA WORK ON THIS OVER THE NEXT MONTH? 'CAUSE I'D BE INTERESTED TO HEAR YOUR IDEAS ON IT WHERE YOU WANNA SEE COST CUT.
'CAUSE I HAVE NOT HEARD THEM IN THE LAST COUPLE MONTHS.
HOW DOES, HOW DOES THAT CUT THEIR BUDGET? NO PAPER.
THERE'S, THERE'S AT LEAST TWO AREAS THAT THEY HAVE, UM, IF I REMEMBER CORRECTLY, OF STORAGE AREAS FOR PAPER THAT ARE STORAGE TO BE ABLE TO PASS OUT TO PEOPLE.
IF YOU HAVE, AGAIN, BARCODES AND SET OF PAPER.
LOOK, I, I GOT YESTERDAY IN THE MAIL.
MY WIFE GETS A LOT OF MAGAZINE STUFF OR ARTICLES OF DIFFERENT TYPES OF, UH, STORE STORES.
[00:35:01]
THIS ONE HAD A BEAUTIFUL, BEAUTIFUL STUFF.THERE WERE NO PRICES, NO NOTHING IN IT.
I THINK IT'S A REAL SIMPLE WAY TO, TO MINIMIZE COSTS AND PAPER.
THERE'S A $75,000 BUDGET ITEM.
IF I REMEMBER FOR MAPS WE HAD THE DISCUSSION ABOUT THE USE OF MAPS.
WE HAD SOME PLUSES AND MINUSES, BUT THAT'S AN AREA THAT YOU CAN SAY, HEY, WE CAN CUT THAT BACK RIGHT NOW.
NOT SAYING ZERO, BUT WE CAN CUT THAT BACK ROUND AS TO COST SAVINGS.
SO I THINK WE DO HAVE AREAS, IS IT GONNA BE A MILLION DOLLARS COST SAVINGS? NO.
IS IT A HUNDRED THOUSAND MAYBE? IS IT LESS THAN THAT FOR SURE.
WE HAVE TO TAKE A LOOK AT THAT.
BUT I THINK WE DO HAVE IDEAS THAT WE CAN HELP BOTH MEET THE OVERALL MISSION OF VISITORS SERVICES AS WE CURRENTLY ARE REDEFINING IT, RIGHT? AND AT THE SAME TIME DO A BETTER JOB WITH THAT UNIQUE PROPERTY IN THE MIDDLE OF UPTOWN, WHICH WE REALLY IS A, IS AN ADVANTAGE TO US.
SO I THINK THERE'S A MIDDLE GROUND THERE THAT WE CAN LOOK AT TO ACTUALLY IT WOULD BE HELPFUL FOR, I THINK ME PERSONALLY, IF YOU COULD FOLLOW UP AND SEND AN EMAIL TO US, NOT TO THE TAB, JUST WHERE YOU FIND THOSE COST SAVINGS.
IF I RECALL FROM THE MEETING THAT WE HAD LAST TIME ABOUT THIS, WE DID FIND SOME NOMINAL OPPORTUNITIES FOR COST SAVINGS.
BUT I THINK A TAKEAWAY THAT I HAD WAS THAT IT WOULD BE MUCH MORE EXPENSIVE FOR THE CITY TO DO THIS WITHOUT A PARTNERSHIP WITH THE CHAMBER.
AND I THINK THAT'S WHY WE SAID THERE'S NOT AN OPPORTUNITY FOR SIGNIFICANT COST SAVINGS.
SO, YOU KNOW, I, I THINK, I THINK, I MEAN I LOOK AT WHERE WE ARE RIGHT NOW AND I I I, TO ME, I THINK WE'RE FLYING A LITTLE BLIND RIGHT NOW.
AND, AND I FEEL LIKE WE LOOKED AT THE BUDGET.
DAVID SAW SOME, I MEAN WE SAW SOME UM, STUFF THERE WITH THE PAPER.
MY PROBLEM IS I DON'T KNOW WHAT I'M GOING FOR.
YOU KNOW, I, UNTIL I SEE THIS DIGITAL KIOSK AND THE PRESENTATIONS ON WHAT WE THINK THAT NUMBER COULD BE.
IF YOU'RE TRYING TO FIND 50,000, I COULD PROBABLY FIND YOU 50,000 IN THAT BUDGET.
IF I'M TRYING TO FIND A HUNDRED, PROBABLY A LITTLE HARDER.
BUT I THINK WE NEED TO UNDERSTAND WHAT THE DIGITAL, I THINK THE PIECE OF THE PUZZLE THAT'S NOT, WE DON'T HAVE A NUMBER ON TODAY IS THE DIGITAL KIOSK.
AND I, WE'RE GONNA GET TO THAT TODAY AND I THINK WE SHOULD TABLE THIS RIGHT NOW.
THIS IS WHY I KIND OF WANTED TO DO THIS PRESENTATION FIRST,
'CAUSE I THINK IT'S, I FEEL LIKE WE'RE FLYING BLIND A LITTLE BIT 'CAUSE WE DON'T HAVE, I DON'T KNOW WHAT THIS NUMBER IS, YOU KNOW, SO I THINK WE HAVE TO UNDERSTAND WHAT WE'RE RECOMMENDING IN TOTAL BUDGET FIRST, UH, OR WHAT THE ASK WOULD BE.
WERE YOU GUYS OKAY WITH THAT OR? YEAH.
I'D LIKE TO MAKE A CLARIFYING POINT.
THEY PURCHASED 75,000 MAPS FOR $7,759 IN FISCAL YEAR 24.
THEIR PLAN WAS TO, UM, PURCHASE 24,000, BUT THEY ONLY PURCHASED 7,759.
SO IF WE CAN GO THROUGH THE KIOSK THEN PRESENTATION FIRST SO WE CAN KIND OF SEE WHAT KIND OF NUMBERS WE'RE TALKING ABOUT AND THEN WE TABLE AND COME BACK TO THIS IF WE COULD.
AND JUST TO CLARIFY, UM, THE PROPOSALS THAT WE GOT FROM THE PROVIDERS ARE PROPRIETARY, SO YOU'RE NOT SEEING THAT.
BUT I'M HAPPY TO PROVIDE BECAUSE LIKE WHEN WE GET A QUESTION AND ANSWER ABOUT THIS, SOME KIND OF ESTIMATES, IF YOU WILL.
UM, I'M TRYING TO FIGURE OUT HOW TO DO THAT WITHOUT BREAKING PROPRIETARY INFORMATION AT SOME POINT.
BUT, UM, I'M HAPPY TO KIND OF SHARE WHAT I'M LEARNING ALONG THE WAY, BASICALLY.
AND THEY THEY CAN BE BALLPARKS.
YEAH, THAT'S, THAT'S WHAT I WAS PLANNING TO DO, RIGHT? UM, ISH.
SO, UM, YOU KNOW, AS WE'VE KIND OF ALLUDED TO, YOU KNOW, ONE OF THE QUESTIONS WE'VE BEEN TRYING TO ANSWER, AND TO ME IT'S REALLY, YOU KNOW, AT THE, AT THE CENTER OF WHAT I FEEL LIKE THE REQUEST FROM CITY COUNCIL WAS, WAS HOW DO YOU THINK OUTSIDE OF A PHYSICAL SPACE TO DELIVER VISITOR SERVICES? UM, I THINK I'VE ALWAYS HEARD THIS ISN'T AN EITHER OR, IT'S JUST KIND OF LIKE AN END BASICALLY.
SO, UM, IN THE RESEARCH WE'VE DONE, DIGITAL INFORMATION KIOSKS HAVE REALLY EMERGED AS A STRONG AVENUE TO ACHIEVE THIS.
BUT WHAT I WANNA STRESS IS THAT THAT IS JUST THE MEDIUM THROUGH WHICH DIGITAL INFORMATION IS PRESENTED.
UM, IT REALLY MEANS THAT, YOU KNOW, WE HAVE, WE'VE BEEN INVESTING AS A TOURISM PROGRAM IN THE PRESENTATION OF DIGITAL INFORMATION ON OUR WEBSITE.
UM, WE'VE GOT, YOU KNOW, RELATE, WE'VE GOT, WE'VE BEEN PAYING INTO SIMPLEVIEW THAT POWERS THE BUSINESS LISTINGS THAT GO ONTO SCENIC SEDONA.COM.
WE'VE GOT A BOOK DIRECT FUNCTION THAT WE'RE KIND OF TESTING RIGHT NOW BEFORE WE GO LIVE WITH IT.
SO THOSE ARE ALL ADVANCEMENTS WE'VE BEEN MAKING AS A TOURISM PROGRAM TO, TO BOLSTER OUR DIGITAL VISITOR INFORMATION.
THE KIOSK JUST BECOMES ANOTHER MEDIUM AND THAT'S WHY IT SOUNDS LIKE WE LANDED ON SOMETHING SINGULAR, BUT I WILL SAY THIS IS LIKE THE SKIN THAT WE WOULD PUSH DIGITAL INFORMATION INTO.
SO I REALLY DO THINK IT IS THE BEST RESPONSE
[00:40:01]
AND REALLY KINDA THE ONLY ONE THAT'S BUBBLING TO THE SURFACE FOR US AS IT RELATES TO HOW WE KIND OF CENTER OURSELVES AROUND A, AROUND A PATH FORWARD HERE.UM, AND THEN, YOU KNOW, CITY STAFF HAS BEEN CONDUCTING A REVIEW OF AVAILABLE SERVICE PROVIDERS AND WE'VE ALSO BEEN CHECKING IN WITH OTHER DESTINATIONS THAT HAVE BEEN USING KIOSKS JUST TO UNDERSTAND THEIR EXPERIENCE.
UM, THE THREE ENTITIES THAT WE'VE BEEN IN CONVERSATIONS WITH, I'VE TALKED TO SEVERAL MORE THAT JUST AREN'T VIABLE.
UM, BUT THE THREE THAT, YOU KNOW, WE WILL LIKELY HAVE AS PART OF OUR KIND OF THREE THAT WE GET PROPOSALS FROM ARE GONNA BE TRUE OMNI HOOT BOARD AND RO IQ.
UM, WHAT'S INTERESTING IS THAT TRULY THE FUNCTIONALITY OF THESE ARE ALL THE SAME, RIGHT? UM, YOU KNOW, IT'S PRETTY MUCH A A, A PHYSICAL HARDWARE WITH THE SCREEN YOU CAN TOUCH.
IT'S GOT DIFFERENT FEEDS OF INFORMATION THAT GO INTO IT SO THAT THAT FUNCTIONALITY IS THE SAME.
THE DIFFERENCES ARE, UM, EACH OF THE DIFFERENT PROPRIETORS HAVE THEIR OWN SOFTWARE THAT KIND OF POWERS WHAT YOU SEE ON THE SCREEN.
AND THEN, UM, THEY'VE STRUCTURED THE HARDWARE DIFFERENTLY.
AGAIN, WITH THE BALLPARKS HERE, THERE'S KIND OF LIKE MORE ROBUST AND LESS ROBUST HARDWARE BASICALLY.
UM, AND AS I ALLUDED TO, YOU KNOW, I THINK WE ARE ACTUALLY REALLY WELL POSITIONED TO MOVE FORWARD WITH THAT.
THAT'S HOW WE WANT TO PROCEED BECAUSE OF THE INVESTMENTS THAT THE TOURISM PROGRAMS BEEN MAKING IN ENHANCING OUR DIGITAL INFORMATION AND PUTTING IT INTO PLATFORMS THAT ARE THAT, THAT YOU CAN CONNECT INTO A KIOSK.
I KNOW I'VE SHOWN A FEW OF THESE.
I'M GONNA WALK JUST AS A SMATTERING OF SLIDES FROM DIFFERENT PITCH DECKS I'VE GOTTEN, AGAIN, SANDS PRICES.
UM, BUT JUST TO GIVE YOU AN IDEA, THIS IS TRUE OMNI'S KIOSK KIND OF LOOK AND FEEL.
YOU COULD DO AN INDOOR KIOSK, YOU CAN DO A MOUNTED KIOSK.
UM, THAT'S KIND OF ONE EXAMPLE.
UH, HERE IS ONE OF THE MORE ROBUST MODELS, UH, THIS IS FROM RO IQ.
UM, ONE THING THAT I'VE KIND OF LEARNED, RIGHT, IS THAT THEY'RE, WE ARE IN AN EXTREME HEAT ENVIRONMENT, SO WE NEED TO MAKE SURE THERE'S A COOLING SYSTEM INSIDE THE KIOSK IS SOMETHING THAT THEY'VE BEEN SHARING, WHICH THAT HAS AN ADDITIONAL COST IF YOU WANT TO ADD IT TO A CHEAPER MODEL OR YOU WOULD BUY A MORE EXPENSIVE MODEL AND IT WOULD KIND OF COME, COME WITH IT.
UM, ANOTHER THING I'LL KIND OF NOTE HERE IN KINDA THE MIDDLE OF THE LEFT IS, YOU KNOW, THIS IS HIGH-END MODEL.
I GUESS JUST TO KIND CLARIFY THAT, UM, 10 YEAR WARRANTY.
SO MY, ONE OF MY QUESTIONS TOO, IT KIND OF COMES INTO COST, RIGHT? IT'S LIKE WHAT'S THE SHELF LIFE OF THESE, YOU KNOW, WHAT'S THE, WHAT'S THE EXPECTATION OF, YOU KNOW, THIS ONE TIME COST, BUT THEN WHAT WOULD, WHEN WOULD THE SECOND TIME COST BE OCCURRED? AND I'M SEEING ANYWHERE FROM KINDA LIKE A FIVE TO 10 YEAR WARRANTY.
SO AGAIN, CHEAPER MODELS, FIVE YEAR WARRANTY, MORE EXPENSIVE MODEL, 10 YEAR WARRANTY.
UM, IN THE TOP RIGHT YOU CAN KIND OF SEE THERE'S DIFFERENT SIZE SCREENS.
UM, THERE'S A POTENTIAL CHALLENGE WITH THE 55 INCH ONES.
THEY'RE HARDER FOR ACCESSIBILITY PURPOSES, WHEELCHAIRS MAY NOT REACH THEM.
BASICALLY IS, IS IS KIND OF WHAT THEY'VE BEEN SHARING WITH ME.
UM, A LOT OF THESE HAVE A FUNCTION THOUGH, WHERE YOU CAN BASICALLY HIT AN A DA AND THE TILES MOVE DOWN TO THE BOTTOM.
SO THERE IS KIND OF AN A DA FUNCTION FUNCTION ON THEM.
UM, ONE THING I LIKE ABOUT THE KIOSK MODEL IS THAT IT TYPICALLY DOES HAVE A ABILITY TO EXPERIENCE WHAT'S ON THE KIOSK ON A MOBILE DEVICE AS WELL.
SO YOU KNOW, AGAIN, THIS IS THE KIOSK IS THE MEDIUM THROUGH WHICH INFORMATION IS PROVIDED, BUT THERE'S AN ENGAGEMENT OPPORTUNITY THROUGH MOBILE.
SO I DO THINK THIS MAY NOT BE A MOBILE FIRST SOLUTION, BUT IT DOES HAVE A MOBILE BENEFIT OUTPUT IF WE WERE TO GO DOWN THIS PATH.
UM, THE GOAL IS REALLY TO DRIVE INFORMATION TO PEOPLE'S PHONES AS AN OUTPUT OF WHAT THE EXPERIENCE IS FOR A KIOSK.
UM, HERE'S JUST KIND OF ANOTHER, NOW WE'RE INTO HOOT BOARD.
I'M KIND OF SWITCHING THINGS AROUND SO I'M NOT FAVORING KIND OF 1 1 1 PROVIDER BY ANY MEANS.
BUT YOU CAN KIND OF SEE THAT THERE'S WHAT KIND OF AN INDOOR MOUNTAIN WOULD LOOK LIKE AT, AT SPECIFICALLY IF, IF WE DID THAT ONE.
I THINK WE TALKED ABOUT DOING IT AT THE SEDONA VISITOR CENTER.
UM, YOU KNOW, THE MODULES, WE'RE GONNA TALK ABOUT THESE HERE IN A SECOND.
UM, BUT YOU KNOW, THIS IS WHAT I MEAN BY THERE'S DIFFERENT ESSENTIALLY TILES OR DIFFERENT EXPERIENCES THAT USERS CAN HAVE WITH A KIOSK.
EACH ONE CAN BE TIED TO A DIFFERENT DATA SOURCE.
IT DOESN'T NEED TO BE SINGULAR.
I THINK I'VE USED THE EXAMPLE OF, YOU KNOW, WE COULD HAVE LIKE A PLACES TO EAT TILE, WHICH WOULD TIE TO THE BUSINESS LISTINGS FOR RESTAURANTS THAT WE ALREADY HAVE ON SCENIC SEDONA.
SO THAT ONE IS READY TO GO TODAY.
UM, A DIFFERENT ONE COULD BE KICKING OUT TO REC REC.GOV TO BUY YOUR RED ROCK PASS, FOR EXAMPLE, WOULD BE, YOU KNOW, TWO DIFFERENT FEEDS THAT ARE ALL GETTING PRESENTED OUT EXTERNALLY THROUGH, THROUGH THE KIOSK.
UM, THE THINGS ON THE LEFT IS REALLY WHAT I MEAN BY THE, THE THINGS WE'VE BEEN INVESTING IN ARE SETTING US UP FOR SUCCESS IF WE WENT DOWN THIS PATH.
SO IT'S A LITTLE SMALL, BUT YOU SEE SIMPLEVIEW AS FAR AS CRM, THAT'S OUR CRM PROVIDER BOOK DIRECT UNDER UNDER RESERVATIONS IS WHAT WE ARE PLANNING TO GET LAUNCHED ON SCENIC SEDONA.
SO A LOT OF THE TOURISM VENDORS WE'VE BEEN WORKING WITH ON
[00:45:01]
DIGITAL INFORMATION ARE JUST TURNKEY READY TO GO WITH, WITH THIS TYPE OF PLATFORM.UH, THE MULTILINGUAL ASPECT IS INTERESTING.
UM, I THINK, YOU KNOW, THERE'S AN OPPORTUNITY TO, YOU KNOW, WE DON'T HAVE TO PROVIDE FOREIGN LANGUAGES TO IT.
IT WILL TRANSLATE IT KIND OF AUTOMATICALLY THE INFORMATION THAT'S THERE.
SO THAT'S A, THAT'S A NICE FEATURE.
IT'S NICE TO BE IN 20 24, 20 25 TALKING ABOUT THIS.
I DON'T THINK THAT WAS A VIABLE OPTION SEVERAL YEARS AGO.
SO, UM, THAT'S A BIG PIECE OF IT.
HOW DO WE MAKE OUR INTERNATIONAL GUESTS HAVE THE ABILITY TO ACCESS SOME OF THIS INFORMATION? UM, AND THEN I THINK, YOU KNOW, ONE ATTRACTIVE PIECE OF THIS IS THAT THERE'S A HUGE OPPORTUNITY FOR A DATA COLLECTION AND UNDERSTANDING THE, THE USER EXPERIENCE ON THE KIOSK.
SO, UM, THIS IS JUST AN EXAMPLE REPORT, UM, NOT RELEVANT TO SEDONA, BUT YOU CAN LOOK AT, YOU KNOW, PEOPLE THAT EACH OF THOSE DIFFERENT CIRCLES IS ESSENTIALLY ENGAGEMENT WITH A DIFFERENT APP OR A DIFFERENT MODULE.
SO WE'D BE ABLE TO REPORT ON THAT.
UM, I'VE ALREADY SAID A LITTLE BIT, BUT JUST KIND OF TAKEAWAYS FOR ME AS IT RELATES TO ESSENTIALLY LIKE COSTS, RIGHT? SO YOU'VE GOT, YOU KNOW, DESTINATIONS WITH EXTREME HEAT REQUIRE MORE EXPENSIVE HARDWARE.
THERE'S A COOLING FUNCTION, WHETHER THAT BE AN ADD-ON TO A CHEAPER MODEL OR JUST GO BIG FROM THE BEGINNING.
UM, STANDARD SCREEN SIZES VARY FROM 55 TO 75.
HARDWARE WARRANTIES VARY FROM FIVE TO 10, ONE TO TWO-SIDED SCREENS ARE AVAILABLE.
UM, WE'RE KIND OF THINKING OF JUST ONE.
THE VALUE WOULD BE IF YOU'RE REALLY CONCENTRATED, YOU COULD HAVE TWO PEOPLE ENGAGING WITH IT AT ONCE.
IT'S REALLY WHY YOU WOULD MAYBE HAVE TWO.
AND THEN, UM, WE KNOW INTERNET'S GONNA BE A POTENTIAL CHALLENGE FOR US.
UM, A LOT OF THESE, A LOT OF THE HARDWARE CAN BE EITHER HARDWIRED TO THE INTERNET, WHICH IS THE IDEAL, BUT MAY NOT BE LIKELY IF IT'S OUT OUTDOOR.
UM, ONE REALLY COOL OPTION I HEARD FROM ONE OF THE PROVIDERS, AND I'M GONNA BE GOING BACK TO THE OTHER ONES TO SEE IF THEY CAN DO THIS AS WELL, WOULD BE TO BASICALLY LOOK AT IT FROM A SIM CARD FUNCTION.
SO, YOU KNOW, I'VE NEVER HAD AN ISSUE WITH MY DATA PLAN HERE.
I DEFINITELY HAVE AN ISSUE WITH WIFI HERE, BUT, YOU KNOW, WE COULD SYNC THESE UP DIRECTLY TO BASICALLY A DATA PLAN THROUGH KIND OF A SIM SIM CARD.
UM, OR WIFI WOULD ALSO WORK, BUT UH, THESE ARE PRESENTED IN THE ORDER OF THE BEST.
SO YOU WOULD WANT TO SEE IF YOU COULD DO HARDWIRE, THEN SIM, THEN BASICALLY WIFI AND THEN, UM, IMPLEMENTATION TIMELINE IS GIVE OR TAKE SIX MONTHS, RIGHT? SO, YOU KNOW, IF WE, IF THIS PLAYED OUT AT ITS FASTEST, RIGHT, WE WOULD GET SOMETHING APPROVED TO HAVE THE SPENDING AUTHORITY JULY ONE AND THEN, YOU KNOW, BY JANUARY WE COULD HAVE SOMETHING.
I THINK THE, THE BIG UNKNOWNS THAT ARE TRULY KIND OF OUTSIDE OF THE CURRENT ABILITY TO SCOPE THIS.
AND IT'S, IT'S LIKE WE NEED TO UNDERSTAND HOW TO INSTALL THIS.
DO WE NEED TO POUR CONCRETE? DO WE NEED TO GET GROUND WIRE THERE? THERE'S THINGS THAT WE WOULD HAVE TO DO THAT ARE OUTSIDE OF THE RESPONSIBILITY OF ANY VENDOR THAT WE WOULD WORK WITH.
SO THERE ARE SOME UNKNOWN COSTS THAT ARE DEPENDENT ON WHERE THESE WOULD BE LOCATED.
UM, SO AGAIN, THAT TIMELINE COULD CHANGE DEPENDING ON, BUT THINGS OUTSIDE OF THE VENDOR'S CONTROL ESSENTIALLY.
SO THAT SIX MONTH IS THE VENDOR TIMELINE THEY'RE RECOMMENDING? YEAH, I I'VE SEEN IT.
SOME SAID FOUR, I'M JUST SAYING GIVE OR TAKE SIX.
UM, AND AGAIN, JUST 'CAUSE THERE'S THE, THE FLUIDITY BETWEEN WHAT THE INSTALL WOULD REQUIRE.
SO THAT'S JUST UPDATE ON KIND OF HARDWARE.
UM, ONE INTERESTING THING AND UM, IT'S KIND OF ONE OF THE PROVIDERS SAID THEY WOULD GIVE IT TO US FOR FREE, BUT IT WOULD REQUIRE US TO HAVE ADS ON THEM.
UM, WHICH TO ME FEELS LIKE A NO GO.
I JUST WANNA SHARE THIS WITH THE TAB THOUGH, THAT, YOU KNOW, IN A DIFFERENT, IN DIFFERENT DESTINATIONS THAN SEDONA, THESE ARE GETTING INSTALLED.
THEY'RE BEING BASICALLY PAID FOR BY AN INVESTOR AND THEN THAT INVESTOR'S SELLING AD SPACE SO THAT, YOU KNOW, THEY WOULD ESSENTIALLY BE DIGITAL BILLBOARDS WOULD BE WHAT THESE KIOSKS ARE.
AND I THINK MY HUNCH IS THAT THAT MIGHT NOT BE THE DIRECTION THAT WE WOULD WANT TO GO AS A DESTINATION.
I DON'T SEE DIGITAL BILLBOARDS ANYWHERE IN TOWN AND THAT FEELS LIKE A PRETTY BIG SHIFT FOR US.
BUT IT WOULD BEHOOVE ME NOT TO SHARE THAT THERE IS A POTENTIALLY FREE OPTION, BUT IT WOULD BE OUTSIDE OF THE CURRENT CONVERSATION THAT WE'VE BEEN HAVING, UM, WITHIN THE CONVERSATION WE'VE BEEN HAVING.
AND AGAIN, WHAT WE GOT QUOTED WAS FOR SIX TO, I THINK IT'S SIX, YEAH, SIX DIFFERENT KIOSKS PURCHASED, UM, ON THE ONE PROVIDER WOULD GIVE THAT TO US FOR AROUND 1 25, 1 30.
SO GIVE OR TAKE, I THINK IT'S LIKE 15 K PER KIOSK PLUS THE ONE TIME SETUP FEES, WHICH WOULD BE THERE, SET UP THE SOFTWARE.
UM, THOSE ARE FOR THE LOWER END MODELS COMPARATIVELY.
UM, THE OTHER PROVIDER IS IF WE DIDN'T GO FOR SELLING ADS, IT WOULD BE 250,000 FOR GIVE OR TAKE.
UM, THE SAME AMOUNT OF KIOSKS ON KIND OF THE HIGHER END.
UM, I THINK, CRAIG, YOUR COMMENTS NOT LOST ON ME.
I THINK WE WOULDN'T WANT TO DO ALL SIX AT ONCE BY ANY MEANS.
UM, I THINK, YOU KNOW, IF WE WANNA MOVE FORWARD WITH THIS, IT WOULD BE LOOKING AT, YOU KNOW, TWO
[00:50:01]
TO THREE WOULD BE, YOU KNOW, GIVE OR TAKE THE STARTING POINT.AND, YOU KNOW, PART OF WHAT I CAN DO IS POTENTIALLY GET US AN UPDATED QUOTE THAT'S SPECIFIC TO THE PHASED APPROACH THAT IT FEELS LIKE WE'RE LEANING ON.
WHEN INITIALLY WE JUST SAID, HEY, WHAT'S THE, WHAT'S THE BIG BALLPARK NUMBER FOR US? SO WE COULD START THERE, BUT I'M FULLY PREPARED TO GO BACK AND SAY, HEY, WE'RE GONNA DO PHASED, WHICH MEANS IT'S TWO SEPARATE PAYMENTS, SO THERE WOULD BE SOME SAVINGS LOST TO SOME EXTENT.
IT'S OBVIOUSLY CHEAPER TO BUY IN BULK.
UM, BUT THAT DOESN'T FEEL LIKE THE STRATEGY.
SO LOOKING AT IT AS MORE AS SORT OF TWO TO THREE TO START, WHICH AGAIN, IF YOU'RE LOOKING AT THE LOWER END ONES OR LIKE THE, THE, THE CHEAPER MODELS, I DON'T KNOW US TO CALL THEM, UM, THOSE WOULD BE, YOU KNOW, 15 KA POP PLUS INSTALLATION, SORRY, LIKE THE, THE SOFTWARE SETUP.
SO YOU'RE LOOKING AT PROBABLY LIKE 50 TO 60 WOULD BE MY, AGAIN, LET ME COME BACK IN DECEMBER.
AND THEN THE OTHER ONE WOULD BE ESSENTIALLY DOUBLE THAT.
SO, AND IS THERE, UM, AN INITIAL COST FOR THE EQUIPMENT AND THEN A MONTHLY COST? DO THEY CHARGE A MONTHLY FEE LICENSING FEE? THERE IS A MONTHLY LICENSE FEE, BUT IT'S MORE FOR THE SOFTWARE THAN IT IS FOR THE, FOR THE, FOR THE HARDWARE ITSELF.
UM, AND THEN ALL OF THE PROVIDERS PROVIDE DIRECT SUPPORT IF THE THING GOES DOWN BASICALLY WITH WHAT SORT OF RESPONSE TIME? WHERE, WHERE ARE THEIR TECHNICIANS LOCATED? YEAH, THEY DO HAVE SOME IN ARIZONA.
UM, I DON'T KNOW EXACTLY WHAT COMMUNITIES THEY'RE, THEY'RE LOCATED IN.
WHEN WE TALKED TO PARK CITY, THEY SAID THAT THEY WAS A REALLY, REALLY STRONG RESPONSE TIME.
SO THE DESTINATIONS WE'VE TALKED TO HAVE SAID THAT THEIR EXPERIENCE WITH MAINTENANCE HAS BEEN STRONG.
SO, SO THEY'RE A LOT CLOSER TO SALT LAKE THAN WE ARE TO PHOENIX.
BUT YEAH, UM, A A LOT OF THE ISSUES CAN BE DONE REMOTELY.
SO I THINK THERE'S SOMETHING LIKE, YOU KNOW, TWO THIRDS OF THEM YOU CAN BASICALLY DO SOLVE THEM REMOTELY.
I THINK THERE ARE TIMES IN WHICH A PERSON NEEDS TO SHOW UP, BUT THAT IS NOT THE NORM I GUESS FROM WHAT I HEAR.
ONE IS CYCLE BACK TO FOR A SECOND ABOUT THE, THE FREE OPTION AND OPEN OUR MINDS TO DOING THAT IN ONE LOCATION SOMEWHERE TO SEE WHAT THE RESPONSE IS FROM PEOPLE, FRANKLY.
UH, IF IT WERE IN THE PARKING GARAGE, WOULD THAT BE SOMETHING THAT WE WOULD BE WILLING TO CONSIDER HAVING A FREE ONE IN THE PARKING GARAGE THAT DOES HAVE, HAVE ADVERTISING? I, I DON'T LIKE THE IDEA OF ADVERTISING ON THEM.
I HATED AT GAS STATIONS WHEN THEY FORCED THAT ON YOU.
BUT FOR A FREE KIOSK AND A DEMONSTRATION MIGHT BE WORTH IT.
MY CONCERN WITH THAT, UM, WAS WHAT WOULD BE THE ADVERTISEMENTS AND THEN WOULD WE BE ADVERTISING OTHER DESTINATIONS IN OUR OWN DESTINATION BASED ON THE ADVERTISE MOST LIKELY? WELL, WE TALKED ABOUT IT AND WE TALKED ABOUT, YEAH, WE HAVE PRE MEETING, WE TALKED ABOUT THAT WE HAVE SOME CONTROL, BUT NOT REALLY.
AND THAT WAS THE CHALLENGE WE HAD THAT WE COULD BE MIGHT, WE COULD BE PROMOTING PHOENIX, WE COULD PROMOTE IN SALT LAKE CITY, WHOEVER.
AND WE HAVE NO CONTROL OVER WHAT IS ON THAT MESSAGE.
I MEAN, WE CAN CONTROL BASIC CONTENT AND THE GRAPHIC TYPE STUFF.
LIKE, YOU KNOW, WHAT, WHAT, HOW IT, BUT YEAH, WE WOULD NOT BE ABLE TO STOP PHOENIX COMING UP OR SOMEWHERE ELSE DOING SOMETHING LIKE THAT.
SO THAT'S KIND OF WHY WE BACKED AWAY FROM IT.
OR WE FELT LIKE THE RECOMMENDATION IS WE SHOULD STAY FOCUSED ON WHAT OUR CORE IS AND NOT GET INTO THE ADVERTISING BUSINESS.
BUT AGAIN, IT'S, IT'S AN OPTION.
BUT AGAIN, IT'S
SO THEY'RE NOT DIFFERENT VENDORS, IT'S THE SAME VENDORS THAT HAVE AN OPTION FOR ADVERTISING OR NOT? YES.
THERE ARE NO VENDORS WE'RE LOOKING AT THAT ARE AD ONLY.
BUT THERE IS ONE VENDOR THAT IS NON-AD.
THERE IS ONE VENDOR THAT DOESN'T EVEN PROVIDE AN OUT OF, 'CAUSE ESSENTIALLY THESE ARE OUT OF HOME DEVICES.
SO, YOU KNOW, WE'RE BASICALLY PUTTING IN AN INSTALLATION THAT OTHER PEOPLE CAN PER PURCHASE OUT OF HOME SPACE ON, WHICH AGAIN, WE HAVE SOME CONTROL OVER, BUT NOT REALLY.
UM, AND THAT'S WHERE, AND THEN THEY'RE MAKING THEIR MONEY BACK BY SELLING THAT OUT OF HOME ADVERTISING TO A PRETTY HIGH PROFILE MARKET, GIVEN THE NUMBER OF VISITS THAT WE GET HERE ANNUALLY.
BUT AGAIN, I DON'T, IF WE WERE A DESTINATION THAT HAD DIGITAL BILLBOARDS ALREADY IN IT, I THINK THIS WOULD BE A DIFFERENT CONVERSATION TO ME.
SO IT FEELS LIKE THAT WOULD BE A SUBSTANTIAL SUBSTANTIVE SHIFT.
SO DID, DID WE GET CLARITY ON IF WE SHOULD BE BRINGING BACK OPTIONS WITH BOTH IS EVERYBODY'S
[00:55:01]
HEAD? I, I WOULD PREFER NOT TO GO DOWN THE ADVERTISING ROUTE AND I'M AN ADVERTISING GUY,IT COULD GIVE THE WRONG MESSAGE.
ESPECIALLY IF IT'S SUPPOSED TO BE CITY INFORMATION AND YEAH.
WE CAN'T CONTROL WHAT'S ON THERE.
WE'RE PROMOTING SOMETHING THAT DOES NOT ALIGN WITH WHAT WE'RE TRYING TO BE.
I WOULD AGREE, AGREE WITH EVERYBODY.
IT SEEMS LIKE EVERYBODY'S IN AGREEMENT, BUT COME BACK WITH ONE OPTION.
YEAH, SO I'LL, I THINK WHAT WE'LL COME BACK WITH WILL BE, AND I'LL FIGURE OUT HOW TO DO THIS.
IT PROBABLY WON'T BE PUBLISHED ON THE WEBSITE 'CAUSE IT'S PROPRIETARY.
BUT I'LL BE ABLE TO GET 3, 3, 3 ESTIMATES ESSENTIALLY FOR THE PHASED APPROACH THAT WE'LL KIND OF AGREE ON LATER FROM THESE THREE PROVIDERS.
I'VE GOTTEN THE, I'VE GOTTEN THE BIG PACKAGE FROM THEM, BUT I THINK WHAT WE'RE GETTING TOWARDS IS REALLY THAT PHASED APPROACH, WHICH, BUT I, BUT I ALSO THINK THAT WHETHER IT'S THE HIGH END MACHINE OR THE LOW END MACHINE, BUT WE'RE GONNA HAVE TO PUT AIR CONDITIONING.
WE MIGHT AS WELL GET THE FULL COST AND SAY, I MEAN, I, I LOOKING AT IT RIGHT NOW, SAYING YOUR HIGH END WAS TWO 50 AT SIX.
THAT OUGHT BE WHAT WE LOOK AT IS THE HIGH END MACHINE.
'CAUSE WE'RE GONNA HAVE TO SPEND THE MONEY ANYWAY.
SO TO ME, LET'S MAKE SURE WE, WE GET THE, I WANT, IF WHEN WE GET READY TO MAKE THIS PRESENTATION, WE GOTTA SAY, OKAY, IT'S $125,000 IS WHAT WE'RE LOOKING AT.
PLUS SOFTWARE AND EVERYTHING ELSE.
I THINK WE NEED TO MAKE SURE WE UNDERSTAND WHAT WE'RE, I DON'T WANT ANY SURPRISES A YEAR FROM NOW.
YEAH, DEFINITELY THE HIGHER, HIGHER, I MEAN, AGAIN, THE, THE HEAT, THE, THE SWINGS AND THINGS, IT JUST, PEOPLE ARE SURPRISED BY HOW STRONG THE IS ARIZONA SUN TRULY IS.
AND IT'S JUST DOESN'T MAKE SENSE TO GET SOMETHING THAT YOU'RE GONNA HAVE TO REPLACE, EVEN IF IT'S STILL IN WARRANTY OR WHATEVER, YOU KNOW, IN THOSE PROBABLY OUTSIDE THE WARRANTY.
UM, I WAS GONNA SAY SOMETHING ELSE, BUT I FORGOT.
SO MAYBE IT'LL COME BACK TO ME.
WELL I THINK THIS GIVES ME A GOOD DIRECTION TO GO BACK TO THE VENDORS WITH, UM, AGAIN, JUST KIND OF, THERE'S A SPREAD HERE.
HARDWARE COSTS DIFFERENT, BUT I THINK, I KNOW WE'RE LOOKING FOR KIND OF HIGHER END FOR ME WHEN I SAW FIVE FOUR, I'M NOT SAY MEDIUM TO HIGH.
I MEAN, I DON'T WANT US TO GO ON THE LOW, LOW END THAT WE'RE GONNA HAVE TO TURN AROUND AND PUT ALL THE STUFF IN.
BUT IF THERE'S A MEDIUM PRICE THAT GIVES US EVERYTHING WE NEED, THAT'S FINE.
BUT AGAIN, TO ME, I DON'T WANT TO BE, IT GOES IN THE COME BACK UNTIL IT GOES THE SHADE.
SO, I MEAN, ALL THAT JUST, I DID, I REMEMBERED.
UM, SO OBVIOUSLY, YOU KNOW, WE KNOW THAT COUNCIL DOES OFTEN LIKE WATCH THESE VIDEOS AND REFERENCE OR WATCHES OUR MEETINGS AND REFERENCES THEM.
SO IT'S NOT THAT THEY WOULDN'T POTENTIALLY KNOW THERE WAS THIS FREE OPTION WITH ADVERTISING.
WHAT WOULD YOU, YOU KNOW, HOW WOULD YOU APPROACH THAT IF THEY THEN SAY, HEY, WHAT ABOUT THE FREE OPTION THAT TAB DOESN'T? LIKE WHAT IF WE, YOU KNOW, WHAT IF THEY WANTED MORE INFORMATION ON THAT? I THINK AS WE MAKE THE PRESENTATION, IF THIS IS THE TAKE THE DIRECTION WE'RE GOING, WE SAID WE HAD, WE OUT PUT IT IN THE PRESENTATIONS AND WE, WE, WE EXPLORED IT.
WE FELT LIKE IT WOULD NOT BE ON BRAND AND WHAT WE'RE TRYING TO ACCOMPLISH AS A CITY MARKETING DEPARTMENT.
THAT'S WHY WE STAYED AWAY FROM IT.
AND IT WAS, THIS TAKE IS PART OF THE RECOMMENDATION WHERE MY HEAD WOULD BE.
IT'S, I MEAN, ANYBODY THAT DOES THE RESEARCH I'VE JUST DONE WOULD COME ACROSS THAT THERE ARE FREE OPTIONS WITH THE CAVEAT THAT I CONCUR THAT IT FEELS ANTITHETICAL TO OUR BRAND.
UM, SO THANKS FOR THE INPUT ON KIND OF HARDWARE, JUST THE UPDATE AND KIND OF THIS, UM, WANNA SPEND A LITTLE BIT OF TIME ABOUT THE ACTUAL EXPERIENCE, RIGHT? I MEAN, WE THINK ABOUT KIOSKS, YOU KNOW, YOU PICTURE SOMEONE UP THERE KIND OF TOUCHING THINGS, RIGHT? BUT I KIND OF WANNA WALK YOU THROUGH HOW WE'RE THINKING ABOUT THE ACTUAL USER EXPERIENCE OF THEM.
UM, AND I ALLUDED TO THIS, BUT BASICALLY, YOU KNOW, MODULES OR THE INDIVIDUAL THINGS PEOPLE CAN ENGAGE WITH AT EACH KIOSK, FOR EXAMPLE, THERE COULD BE A BOOKISH DAY.
UM, AS I MENTIONED, THESE MODULES ARE KIND OF FED FROM A VARIETY OF ESSENTIALLY, YOU KNOW, APIS, SPREADSHEETS, WHATEVER, THAT KIND OF GO INTO IT.
AND THEN WE COLLECTIVELY HAVE THE ABILITY TO REALLY CONCEPT AND SELECT THE MODULES THAT ARE PRESENTED.
UM, THERE WILL BE NO MODULES THAT WE DON'T WANT PRESENTED ONLY ONES THAT WE WANT PRESENTED.
AND TO LAUREN'S POINT, UM, THERE MIGHT BE THINGS THAT WE WANT THAT AREN'T KIND OF READY YET.
AND THERE'S KIND OF PLAN B SOLUTIONS.
I'VE GOT ONE THAT I'LL KIND OF WALK THROUGH, BUT, UM, THE, THE FORESHADOW IS THAT AT THE END OF THIS WE WILL BE PULLING UP ANOTHER TABLE AND I'M GONNA GET YOUR INPUT ON THE MODULES THAT YOU WANNA SEE IN THIS, UM, KIND OF BUILDING ON THE ONES THAT WE ALREADY HAVE.
SO JUST KIND OF PLANT THAT IN THE BACK OF YOUR HEAD.
UM, AT, AT THE END OF THIS PART.
UM, AGAIN, THE ONES THAT I FEEL LIKE WE'RE READY TO KIND OF PRESENT AS ONES THAT WE FEEL GOOD ABOUT, THERE'S A FEW OTHER ONES THAT MAYBE YOU'RE GONNA ADD THAT I JUST DIDN'T PUT UP HERE.
BUT, YOU KNOW, BOOK DIRECT HOTELS, PEOPLE CAN COME IN, THEY CAN BOOK THEIR STAY, UM, BOOK DIRECT TOURS WE HAVEN'T CURRENTLY INVESTED IN, BUT WE COULD INCREASE OUR INVESTMENT IN BOOK DIRECT BY KIND OF ADDING IN TOUR PRODUCT.
[01:00:01]
A IDEALLY TIE THAT INTO THE TRANSLOCK APP SO YOU CAN ACTUALLY SEE WHEN THE SHUTTLE'S COMING.YOU CAN SORT OF RESERVE THE SHUTTLE WITHIN, WITHIN THAT CONCEPT.
UM, A DIGITAL TRAIL MAP, THAT'S ONE THAT I'M GONNA WALK YOU THROUGH TODAY.
UM, I DO BELIEVE YOU CAN TIE THAT TO LIKE A GRUBHUB, UH, SORRY, LIKE A, UM, OPEN TABLE SO PEOPLE CAN MAKE RESERVATIONS DIRECTLY ON, ON THE KIOSK.
UM, WE TALKED A LITTLE BIT, I THINK HEATHER HERMAN BROUGHT THIS UP THAT HAVE LIKE AN AI CHATBOT.
UM, A LOT OF THESE HAVE THOSE NOW.
UM, AGAIN, THAT'S ANOTHER EXAMPLE OF THINKING OUTSIDE OF PHYSICAL SPACE, BUT THE INTERFACE WOULD BE THROUGH THIS KIND OF INVESTMENT IN A KIOSK.
UM, WE WOULD HAVE TO TRAIN THE A, THE AI BOT.
UM, SO, YOU KNOW, AS FAR AS, I THINK SOMEONE ASKED 'EM ABOUT FTE, THERE WOULD PROBABLY BE SOME STAFF TIME ASSOCIATED TO THAT.
MORE THAN A LOT OF THESE OTHER MODULES.
UM, I MENTIONED PURCHASE A RED ROCK PASS.
UM, YOU COULD DO THE PHOTO BOOTH.
YOU KNOW, AS A SIDE NOTE, I TOOK MY FRIEND AT DEVIL'S BRIDGE RECENTLY AND THERE WAS A 40 MINUTE WAIT TO TAKE A PHOTO.
SO WE TOOK A PHOTO OF IT EMPTY AND THEN HE PHOTOSHOPPED ON TOP ON HIMSELF ON TOP OF IT.
WE COULD DO SOMETHING CHEEKY WITH THAT AS WELL HERE.
UM, GOOGLE MAP AND DIRECTIONS.
UM, THAT ONE'S PRETTY MUCH MANDATORY.
I DON'T SEE WHY WE WOULDN'T DO THAT.
YOU COULD LOOK UP WHERE STUFF ARE AND THEN SEND YOURSELF MAPS.
YOU COULD DO DIGITAL BROCHURES, THOUGHT YOU WOULD THAT ONE RICHARD.
AND THEN, UM, AN ITINERARY BUILDER KIND OF HELPING PEOPLE BUILD THEIR EXPERIENCE AND THEN BASICALLY SEND IT TO THEM.
SO THAT'S JUST RANDOM IDEAS OF KIND OF WHAT, WHAT ARE PRETTY STANDARD AND A LITTLE MORE CUSTOMIZED.
LIKE IT SAYS PURCHASE A PASS, WE SAY RED ROCK PASS.
SO WE CUSTOMIZE THIS A LITTLE BIT.
CAN WE AIRDROP THE, UM, THE MAPS? UM, YOU, SO IF YOU, YOU'RE, YOU'RE RIGHT AT IT, YOU GET YOUR MAP, UH, YOU JUST AIRDROP IT ONTO YOUR PHONE.
YEAH, THAT'S A GREAT QUESTION.
YOU CAN EITHER, IT'S A, A QR CODE COMES UP THAT YOU THEN SCAN TO YOURSELF OR YOU CAN TEXT IT TO YOURSELF OR YOU CAN TYPE IN YOUR EMAIL ADDRESS.
SO THOSE ARE THREE DIFFERENT WAYS THAT THINGS ARE KIND OF KICKED OUT.
UM, I COULD HAVE MENTIONED THAT, BUT THAT'S, YEAH, SO THERE'S, THE WAY THAT THE DATA WORKS IS IT REPORTS ON SESSIONS AND THE SESSIONS ARE BASED ON ESSENTIALLY WHEN AN OUTPUT OCCURS.
SO WE WOULD KNOW THAT, YOU KNOW, IF YOU SENT STUFF TO YOUR PHONE, IT'S DIFFERENT THAN IF CRAIG SENT SOMETHING TO HIS PHONE.
RIGHT? SO THOSE ARE, THOSE ARE DIFFERENT USERS.
AND THEN YOU ESSENTIALLY LIKE BUILD A CART AS YOU HAVE A SESSION.
SO YOU COULD SAY, YOU KNOW, RESERVE MY, YOU KNOW, DINNER AT RESTAURANT A AND THEN BOOK MY STAY AT RESTAURANT B.
WE WOULD ASSOCIATE THOSE WITH ONE SESSION FOR YOU, GIVEN THE OUTPUT THAT IT GENERATED.
THAT'S, WELL, YEAH, THAT'S WHAT I MEAN BY DIGITAL TRAIL MAP.
AND I'VE GOT A, I'VE GOT A COOL PART OF TODAY'S GONNA GO THROUGH THAT.
AND DURING THAT PROCESS, WHAT DATA WOULD WE BE COLLECTING FROM OUR VISITORS? UM, THE THINGS THEY'RE INTERESTED IN LEARNING ABOUT FOR SURE.
NO, I WAS MEANING MORE LIKE THEIR CELL PHONE DATA, THEIR CONTACT DATA AND ALL THE OTHER DATA.
NOT NECESSARILY WHAT THEY'RE ASKING FOR, WHICH IS IMPORTANT, BUT STUFF THAT WE WOULD ADD TO OUR, POTENTIALLY OUR SCENIC.
SO WE CAN, WE CAN BUILD IN LIKE A SIGN UP FOR A MAILING LIST FORM.
AND I THINK YOU COULD PROBABLY ADD IN LIKE AN OPT-IN COMPONENT.
WE WOULD HAVE TO GET THEIR CONSENT.
OF COURSE YOU'D HAVE TO HAVE CHECK BOX TO SAY THAT, BUT THIS ISN'T LIKE A PERFECT OPPORTUNITY FOR US TO INCREASE OUR VISIBILITY IN THE LONG TERM AFTER THEY GO HOME NO MATTER WHERE, WHETHER THEIR HOME IS IN GERMANY OR, OR EVER.
UM, WHEN YOU TALK TO SOME OF THESE OTHER DESTINATIONS, IS IT BASICALLY JUST ONE PERSON CAN USE THIS KIOSK AT A TIME IF YOU HAVE A ONE-SIDED SCREEN? YES.
SO IF YOU CAN DO ALL OF THESE TASKS, WHAT IF SOMEBODY'S SITTING THERE AND IT TAKES THEM HALF AN HOUR TO DO EVERYTHING THAT THEY WANNA DO? IS THERE THE OPTION, YOU SAID SOMETHING ABOUT MOBILE, IS THERE THE OPTION TO PUSH IT ONTO THEIR PHONE SO THEY CAN WALK AWAY AND CONTINUE TO WORK WITH THE KIOSK INFORMATION? OR ARE THEY GONNA STAND IN FRONT OF IT FOR THE ENTIRE TIME? PROBABLY MORE THE LATTER.
UM, BUT PEOPLE ARE TYPICALLY KIND OF GETTING ONE THING AT A TIME AND THAT EXPERIENCE ISN'T TOO LONG.
I MEAN, THE SOLUTION TO THAT WOULD BE A TWO-SIDED SCREEN.
UM, BUT I THINK IN GENERAL, RIGHT, I MEAN WE'RE STILL LOOKING AT VISITOR SERVICES, WHICH, YOU KNOW, CURRENTLY, AND I THINK IT'S STILL A REALLY VALUABLE SOLUTION, IS THAT PEOPLE ARE ENGAGING IN A CONVERSATION WITH SOMEBODY AT THE VISITOR CENTER, WHICH IS STILL KIND OF ONE PERSON AT A TIME.
SO, UM, YEAH, ONE OF THE CONCERNS I HAVE ABOUT WHAT APPS WE CHOOSE IS WHICH ONES ARE PARTICULARLY TIME CONSUMING.
AND IT WOULD BE INTERESTING TO KNOW FROM SOMEBODY ELSE WHAT THE AVERAGE SESSION TIME IS.
FOR A USER FOR THE DIFFERENT APPS.
BECAUSE CREATING AN ITINERARY OR BOOKING, UH, A STAY SEEMS TO ME TO BE SOMETHING THAT YOU COULD DO ON YOUR PHONE.
BECAUSE IF THEY CAN, IF THE SAME APPS ARE AVAILABLE ON YOUR PHONE AS ON THE KIOSK WE WANT TO DO ON THE KIOSK, THINGS THAT ARE QUICK AND SIMPLE AND EASY TO DO, GET IT DONE, GO ONTO THE NEXT PERSON.
OTHERWISE, UH, IT DOESN'T SEEM LIKE IT'S COST EFFECTIVE TO ME.
THE SAME CONCERN AS ALLY, THAT, YOU KNOW, IF YOU'RE STANDING THERE DOING ALL OF THIS, YOU'RE GONNA BE THERE A LONG TIME.
AND IF THERE'S ONLY ONE OR TWO OF THESE, ANY, YOU KNOW, ANYWHERE IN TOWN.
[01:05:01]
YEAH, IT WOULD BE INTERESTING TO FIND OUT FROM OTHER DESTINATIONS OR FROM THE COMPANIES HOWEVER YOU WOULD, TO FIND OUT IF PEOPLE ARE BOOKING THEIR STAYS AND THEY ARE, I MEAN, SOME OF THE STUFF FEEL LIKE PEOPLE HAVE DONE BEFORE THEY COME.SO IS IT A, IS IT A USEFUL, IS IT A USEFUL USE OF, OF SCREEN SPACE? ALTHOUGH I, LIKE YOU SAID, YOU COULD HAVE AS MANY AS YOU WANT AND YEP.
FILL IT WITH ALL THE WIDGETS YOU'D LIKE.
I JUST WONDER IF WE SHOULD EXCLUDE SOME THAT YEAH.
I MEAN, I THINK, I, I THINK CAN WE SEE, I THINK I LIKE TO SEE THE PRESENTATION 'CAUSE I'M SITTING HERE WRITING NOTES TO MYSELF TOO, ALL ALONG THE SAME LINES.
BUT YEAH, IT'S LIKE WE MAY SAVE SOME MONEY BY SAYING ONE INDOOR WITH IT'S DOUBLE SIDED.
ONE, TWO OUTDOORS ONE'S, ONE DOUBLE SIDED, ONE SINGLE.
BUT I THINK ONCE WE SEE WHAT YOU GUYS HAVE GOT, I THINK CAN HELP US ANSWER SOME OF THESE QUESTIONS.
AND I THINK IT'S A GREAT QUESTION TO LOOK AT.
LIKE, AND THAT'S WHAT I WANTED TO DO TODAY IS LIKE, WHAT DO WE WANT IN HERE? RIGHT? I MEAN, IF YOU ASK THE VENDOR, THEY'RE GONNA SAY EVERYTHING, RIGHT? AND THAT'S, THAT MAY NOT BE WHAT, WHAT WE WANT.
RIGHT? AND I THINK, AND YOU KNOW, IT'S WHAT, WHAT I LIKE ABOUT THIS TOO IS IT'S ALWAYS ITERATIVE, RIGHT? IT'S NOT LIKE WE'RE SENDING, IT'S NOT, WE'RE NOT SENDING A VISITOR GUIDE TO PRINT AND THEN FORGETTING A PERIOD AND GOING, OH NO.
RIGHT? LIKE WE, WE HAVE THE ABILITY TO, TO CONTINUE TO LOOK AT THIS AS KIND OF A LIVING, A LIVING THING.
UM, I DO THINK, YOU KNOW, QUICKLY, CRAIG, A A LOT OF THE GOAL IS THAT ONCE THEY'RE READY TO MAKE THAT DECISION, THEN IT KICKS OUT TO THEIR PHONE.
THEY'RE NOT MAKING PAYMENTS FOR A HOTEL ON THE KIOSK.
THEY'RE IDENTIFYING THAT, AND I'LL KIND SHOW YOU HERE IS THAT THERE'S A PATH THAT THEN THERE'S A POINT AT WHICH IT KICKS OUT AND SAYS, DO YOU WANNA BOOK AT WHISPERING CREEK B AND B? BECAUSE I THINK I SEE SHARED OVER THERE.
BUT YEAH, IF YOU, IF IF YOU, IF YOU WANNA BOOK AT THAT, UM, THEN IT BASICALLY KICKS YOU OUT TO TO, TO THAT RESERVATION.
WOULDN'T, WOULDN'T A GOOD WAY OF LOOKING AT IT IS WHAT WOULD THEY GET FROM UH, SOMEBODY WHO'S MANNING THE VISITING VISITOR CENTER.
THEY'RE, THEY'RE NOT A CONCIERGE SERVICE.
THEY'RE NOT GONNA BOOK YOU HOTEL RESERVATION OR A, A, YOU KNOW, RESTAURANT.
THEY'LL TELL YOU, OH, YOU KNOW, HERE'S WHERE YOU CAN GO TO DO THAT.
UH, SO I, I THINK TO START FOCUS MORE ON SHARING INFORMATION THAT THEY WOULD NORMALLY GET AT THE VISITOR CENTER YEP.
AND NOT MAKE IT TRANSACTIONAL.
SO JUST QUICKLY WALK YOU THROUGH THE BOOK DIRECT, UM, FUNCTION.
THIS IS A TEST PAGE RIGHT NOW, BUT, UM, LET'S JUST DO NOVEMBER 18TH TO 21ST.
SO, UM, YOU CAN TYPE IN YOUR, YOUR DATES, YOU CAN PICK YOUR LODGING TYPE.
LET'S JUST DO HOTEL MOTELS AND THEN YOU CAN CHECK RATES.
UM, AGAIN, THIS IS ALL POWERED BY SIMPLEVIEW.
YOU THEN SEE ESSENTIALLY A LIST OF OPTIONS WITH THEIR AVERAGE DAILY RATE.
AND THEN LET'S SAY WE WANTED TO STAY AT THE ARABELLA, UM, I BELIEVE IT'S EITHER ON THAT CLICK OR THE NEXT ONE.
'CAUSE THIS ONE TAKES YOU TO THE PAGE ITSELF.
THAT'S WHEN THIS WOULD KICK YOU OUT TO YOUR PHONE NOW, CRAIG.
AH, SO THAT'S A RATHER QUICK EXPERIENCE ESSENTIALLY, UM, TO GO DO THAT.
AND THEN NOW THEY'RE ON THEIR PHONE SESSIONS ENDED AND THEN THE PAYMENT WOULD BE MADE.
AS LONG AS THEY'RE NOT TAKING 20 MINUTES TO FIGURE OUT WHICH HOTEL THEY WANT TO BOOK AT, WHICH IS WHERE THE DATA FROM SOME OTHER, UH, DESTINATION AND WHAT THEIR EXPERIENCE HAS BEEN WOULD BE REALLY VALUABLE.
YEAH, I THINK IT'S A, IT'S A VALID POINT TO REALLY KIND OF DIVE INTO WHAT'S THE KIND OF AVERAGE, AVERAGE SESSION TIME PER KIND OF MODULE.
AND I THINK THE VENDORS ARE GONNA BE THE BEST PEOPLE FOR THAT.
UM, YOU KNOW, I THINK, I THINK ANOTHER WAY TO LOOK AT IT TOO, AND THIS MIGHT BE AN OVERSIMPLIFICATION, BUT LIKE, YOU KNOW, A ONE FUNCTION OF THIS IS LIKE A PHOTO BOOTH, RIGHT? AND I THINK ABOUT LIKE A PHOTO BOOTH AT A, AT A RESTAURANT LET'S SAY, OR LIKE A AT A BAR OR SOMETHING LIKE THAT.
LIKE, YOU KNOW, PEOPLE DO MOVE THROUGH.
I KNOW SOME PEOPLE LIKE TO HAVE FUN AT THEM, BUT YOU KNOW, I, THERE'S OTHER EXAMPLES OF THIS WHERE YOU, THE FLOWS OF PEOPLE ARE STILL HAPPENING.
MAY I ASK A QUESTION? UM, I DUNNO IF WE BREACHED THIS OR TALKED ABOUT THE SUBJECT BEFORE, BUT IT TWEAKED ME WITH THE VISIT AT SEDONA PROPERTY.
IS THERE AN APP COMING OUT WITH THAT IN MIND OR APP? LIKE FUNCTIONALITY FOR WHAT? FOR VISIT SEDONA THE WEBSITE, BECAUSE A LOT OF THESE FEATURES ARE ON THERE, RIGHT? YOU'RE REFERRING SCENIC SEDONA, THE SCENIC S DON SUB ME SCENIC SEDONA, EXCUSE ME.
UM, IS THAT FUNCTIONALITY GONNA BE THE MIRRORED HERE OR IS IT GONNA BE, THIS IS ADDITIONAL TO THAT.
THIS IS GONNA LIVE ON SCENIC SEDONA.
AND THEN AGAIN, I MEAN THERE'S A MOBILE ENGAGEMENT TO THE INTERFACE OF THE KIOSK.
IT'S NOT BUILT MOBILE FORWARD, IT'S BUILT KIOSK FORWARD.
BUT YEAH, I MEAN, WHAT YOU'RE GETTING AT RICHARD, IS THAT WE'VE BEEN COMPILING A SERIES OF DIGITAL KIND OF EXPERIENCES THAT CAN BE PUSHED OUT TO A LOT OF DIFFERENT THINGS.
AND AND THE QUESTION THEN IS ARE THEY THE SAME YES.
WITH DIFFERENT PLATFORMS, MEANING MOBILE VERSUS A FIXED SCREEN IN A CERTAIN LOCATION? IF THAT'S THE CASE, IS IT EASIER OR HARDER IN A DEVELOPMENT PROGRAM WITH THE FIXED ONES?
[01:10:01]
IT'S A LITTLE BIT BEYOND THE SCOPE OF THIS, BUT I JUST WAS CURIOUS IN MY MIND.'CAUSE WHEN YOU THINK OF APPS, IT'S A LITTLE BIT MORE GENERAL, A LITTLE BIT MORE MOBILE AND IT THEN YOU DON'T HAVE PHYSICAL REQUIREMENTS AND THEN YOU DON'T HAVE TIME REQUIREMENTS.
IT'S DATA REQUIREMENTS AND, AND BACKEND STRUCTURE REQUIREMENTS, WHICH IS A DIFFERENT PROBLEM TO SOLVE.
WHEN WE LOOKED AT PARK CITY'S, I CAN'T TELL YOU IF THE MODULES MATCHED THE EXPERIENCE ONLINE OR IF THEY HAD CHERRY PICKED CERTAIN ONES THAT THEY THOUGHT WERE BETTER FOR EITHER THEIR MOBILE EXPERIENCE OR, UM, THE DESKTOP VERSION OF WHAT'S ON THE KIOSK.
UM, BUT I IMAGINE YOU COULD PROBABLY CUSTOMIZE ALL THREE OF THOSE.
JUST ONE OF, JUST SOME SYNERGY THERE I GUESS IS THE, THE SUMMARY OF THAT, BUT JUST YEP.
YEAH, I THINK OUT THE BOX HERE A LITTLE BIT.
YEAH, I THINK I GET WHAT YOU'RE SAYING AND I'D SAY THAT THERE'S DEFINITELY A SYNERGY BETWEEN THE PRIORITY THAT I SEE FOR US, WHICH IS TO ENHANCE OUR DIGITAL INFORMATION.
AND THEN FINDING STRATEGIC PLATFORMS TO PRESENT THAT INFORMATION THROUGH, WHETHER IT BE SCENIC, SEDONA, OR A KIOSK, WHICH IS CONCEPTUALLY AT THE CENTER OF THE VENN DIAGRAM IS YOUR PROPERTIES AND THEN THE CHANNELS ARE HOW YOU WANNA DISTRIBUTE THAT.
IT MAY NOT BE ALL THE COMPONENTS TO LAUREN'S POINT.
IT MAY BE A PIECE OF THAT DEPENDING UPON THE VIEW, SO TO SPEAK.
AND THEN BOB, THIS ONE'S FOR YOU.
UM, SO, UH, I'M A BIG PROPONENT OF DIGITAL TRAIL MAPS.
UM, BEING ABLE TO CURATE OUR TRAIL INFRASTRUCTURE IN A WAY THAT WE CAN CONTROL THE NARRATIVE OF, UM, ADJUST THE DESCRIPTIONS TO SEND IT TO PEOPLE'S PHONES SO THEY CAN DO A TURN BY TURN, ESSENTIALLY EXECUTION OF IT THAT JUST HELPS WITH SAFETY AND KIND OF WAY FINDING, ET CETERA, ET CETERA.
SO WE'VE TANGENTIAL TO THIS VISITOR CENTER PROJECT.
LAUREN AND I HAVE BEEN GOING DOWN THE PATH OF WHAT IS A TOOL WE COULD USE FOR JUST A DIGITAL TRAIL MAP THAT THE TOURISM PROGRAM WOULD ESSENTIALLY OWN AND BE ABLE TO KIND OF ALWAYS SHARE WITH THE PRIMARY GOAL OF BEING A DIGITAL TRAIL MAP THAT DOES NOT INCLUDE NON-SYSTEM, US FOREST SERVICE TRAILS SUCH AS SUBWAY CAVE OR BIRTHING CAVE.
SO, UM, RIGHT NOW IT'S VERY HARD TO KNOW THAT THOSE AREN'T SYSTEM TRAILS GIVEN THE WAY THAT INFORMATION IS PRESENTED.
SO, UM, WE CAN'T OWN THE NARRATIVE AND TOTALITY, BUT WE CERTAINLY CAN INFLUENCE IT.
SO, UM, WE ARE GONNA BE MOVING FORWARD WITH THE DIGITAL MAPPING SOLUTION KIND OF AGNOSTIC TO THE VISITOR CENTER, SORRY, VISITOR SERVICES PROJECT.
BUT, UM, YOU KNOW, WE'RE STILL MAKING PROGRESS ON THIS.
WHAT I CAN TELL YOU IS THAT WE GOT BACKEND ACCESS TO THE PUBLIC LANDS PORTAL WITHIN ALL TRAILS.
UM, WE CAN'T DELETE TRAILS FROM ALL TRAILS.
THAT'S NOT, THAT'S NOT REALLY A POSSIBLE THING.
WE CAN INFLUENCE THE DESCRIPTIONS, THEY HAVE TO APPROVE IT, BUT WE CAN TELL THEM, CAN YOU TAKE THESE 20 MAPS AND PUT 'EM INTO A CUSTOM EMBED FOR US SO THAT YOU'RE ONLY SEEING THE TRAILS THAT WE ESSENTIALLY APPROVE.
THAT, THAT'S, THAT'S THE CONCEPT HERE.
SO WHAT THIS IS IS AN EXAMPLE OF ACADIAN NATIONAL PARK.
UM, THEY SELECTED, IT LOOKS LIKE 10 TRAILS AS PART OF AN EVENT THAT THEY WERE HOSTING.
THERE'S A LOT OF UTILITY TO THIS CONCEPT.
UM, AND BASICALLY IT'S A FILTERED VERSION OF ALL TRAILS WHERE YOU CAN STILL SEE ON THIS THAT THERE'S OTHER TRAILS, BUT YOU CAN'T ENGAGE WITH THEM.
YOU'RE REALLY JUST LOOKING AT, UM, THIS SPATIAL FILE THAT'S THERE AND THEN IT'S DRIVING YOU TO THEN GET TO A TRAIL PAGE, WHICH THEN ESSENTIALLY ALLOWS YOU TO, UM, LET'S SEE THAT WORD.
AND THEN YOU CAN ESSENTIALLY, THIS CAN THEN PUSH TO YOUR PHONE BASICALLY IF YOU WANT TO.
SO IT'S A TRAIL PLANNING AND TRAIL EXECUTION APPROACH.
UM, YOU KNOW, WE ARE LOOKING TO FIND ONE THAT COULD POTENTIALLY WORK BEST FOR THE KIOSK.
UNFORTUNATELY, THERE'S NO API RIGHT NOW BETWEEN ALL TRAILS AND, AND KIOSK PROVIDERS.
UM, THE ONES THAT DO HAVE THE A PII DON'T THINK LOOK VERY NICE.
THE EXPERIENCE ON THIS IS BETTER.
SO THERE'S DIFFERENT WAYS WE COULD GO.
I'M NOT SAYING THIS IS THE SOLUTION THAT WE'RE, THAT WE'RE PROPOSING FOR TODAY, BUT THIS IS A RECOGNIZED USER PLATFORM.
WE KNOW PEOPLE ARE ALREADY USING IT.
WE HAVE THE ABILITY TO CURATE EMBEDDABLE MAP.
WHEN JOURNALISTS COME INTO TOWN, I'M THINKING ABOUT SENDING THEM, HEY, HERE'S A LIST OF 10 TRAILS YOU CAN USE.
SO WAYS THAT WE'RE DOING IT, TO YOUR POINT, RICHARD, IF I'M TAKING THE SAME DIGITAL CONTENT, BUT WE'RE EXECUTING ON IT IN WAYS BEYOND JUST A KIOSK IN SORT OF A WEBSITE, BUT IT'S THE SAME FOUNDATIONAL FOUNDATIONAL INFORMATION.
SO YEAH, IF WE COULD ADD A LAYER MAYBE BEFORE THEY EVEN GET TO THE MAP OF, YOU KNOW, WHAT ARE YOU LOOKING FOR, STRENUOUS HIKE, CHILD FRIENDLY HIKE, UH, WATER VIEWS, YOU KNOW, WHATEVER.
UM, YOU KNOW, CREEK, THIS, THAT AND THE OTHER.
AND THEN THEY PICK THEIR CRITERIA AND THEN UP COMES THE RECOMMENDATION VERSUS SEEING A FLAT MAP MM-HMM.
SO, YOU KNOW, MAYBE THERE'S AN A LITTLE EXTRA INTERFACE TO HELP
[01:15:01]
GUIDE THEM BUSYNESS, YOU KNOW, OF THE TRAIL, THINGS LIKE THAT.UM, AND THAT MIGHT ALSO SERVE US WELL IN TERMS OF CONTROLLING THE AMOUNT OF VISITS TO, YOU KNOW, DEVIL'S BRIDGE OR, YOU KNOW, PLACES WE, WE KNOW THEY'RE OVERWHELMED, SO.
NO, I THINK, UM, YOU KNOW, I'VE WORKED A LOT IN A PREVIOUS LIFE WITH KIND OF OTHER PROVIDERS IN THIS SPACE AND YOU CAN, YOU KNOW, SOME OF THEM YOU CAN SET UP FILTERS ESSENTIALLY THAT KIND OF SHOW YOU EASY, MODERATE, CHALLENGING WOULD BE ONE DISTANCE WOULD BE ANOTHER FILTER.
I DON'T KNOW IF WE PUT IN CREEK VIEWS, I'LL JUST BE HONEST WITH YOU.
BUT YOU COULD PUT IN KIND OF, KIND OF, KIND OF OTHER FILTERS.
UM, EVEN WHEN WE WERE TALKING ABOUT IT, WE COULD HAVE DIFFERENT EMBED MAPS.
SO YOU COULD EXPERIENCE, COULD BE VERY LOOKING FOR FAMILY FRIENDLY HIKES OR SOMETHING.
SO THERE'S DIFFERENT, DIFFERENT WAYS RIGHT.
TO KIND OF JUST KEEP YOUR MIND OPEN TO THAT.
EVEN SEASONS WE'VE THOUGHT ABOUT.
WE KNOW THAT, YOU KNOW, HIKING IN THE SUMMER IS NOT WHAT IT LOOKS LIKE IN OCTOBER.
AND IT'S THE SAME IN THE WINTER.
I HIKE WAY DIFFERENT TRAILS IN DECEMBER THAN I DO IN, IN JUNE.
SO THINKING ABOUT IT THAT WAY TOO.
AND THEN REALLY WHAT I WOULD LOVE TO DO, AND THIS IS MORE OF LIKE IF THINGS WORK AND CONTINUE TO WORK, RIGHT? I MEAN, I THINK, I THINK BOBBY MENTIONED IT, RIGHT? IN THEORY, I CAN GO ON IN REAL TIME AT MY DESK OVER THERE AND TOGGLE ON AND OFF TRAILS.
SO IF A GETS CLOSED, I CLICK A CHECKBOX, IT'S REMOVED FROM THE MAP ON EVERY SINGLE KIOSK AND EVERY SINGLE ITERATION OF THIS.
UM, DYNAMICALLY IF WE SEE CONGESTION AT A PLACE, I MEAN, I'VE ALWAYS BEEN IMPRESSED BY A PLACE LIKE GLACIER NATIONAL PARK THAT HAVE REALLY REAL TIME VISITOR MANAGEMENT STRATEGIES.
IF WE EVER FELT LIKE THAT WAS PERFECT A DIRECTION FOR US.
BUT, UM, AGAIN, FOUNDATIONALLY WE'RE GONNA MOVE FORWARD WITH SOMETHING LIKE THIS WITH, WITH OR WITHOUT A KIOSK INVESTMENT.
BUT WHAT A GREAT OPPORTUNITY TO INCLUDE THIS AS A MODULE IN A KIOSK IF, IF WE WERE TO MAKE THAT INVESTMENT ESSENTIALLY.
SO, UM, JUST TO GIVE YOU A LITTLE FEEL OF WHAT THIS COULD LOOK LIKE, UM, SOME OF THESE ARE PRETTY SELF-EXPLANATORY.
I'LL KIND OF RE-SHOW YOU THE LIST AND THEN, YOU KNOW, THE DRILL.
I CAN TYPE INTO THE THING IN REAL TIME FOR US.
BUT, YOU KNOW, THE, THE ASTERISKS I'VE ADDED, UH, AND I WANT TO CLARIFY THAT THAT MEANS THAT THAT WOULD BE SOMETHING THAT WE'D HAVE TO BUILD.
IF THERE DOESN'T HAVE AN ASTERISK, IT MEANS ESSENTIALLY THESE WOULD BE MODULES THAT WE WOULD JUST HAVE TO WORK TO SET UP WITH THE VENDOR.
SO BOOK DIRECT HOTELS IS, YOU KIND OF SAW THE PROTOTYPE IT'S IN, WE'RE JUST KIND OF, THERE'S A FEW MORE PROPERTIES THAT DON'T HAVE PRICING THAT WE'RE TRYING TO GET IN.
THAT'S BASICALLY WHY, WHY WE HAVEN'T LAUNCHED IT YET.
BOOK DIRECT TOURS WOULD BE AN ADDED FEE FOR US.
UM, IT'S SOMETHING I'VE, I THINK WOULD BE SOMETHING THAT WE WE'RE JUST KINDA LOOKING AT AS WE CONTINUE TO GROW THE PROGRAM.
BUT I THINK SOMEONE MENTIONED IT, PEOPLE ARE BOOKING DAY OF HOTELS HERE RIGHT NOW, THAT, THAT IT'S CERTAINLY A THING.
UM, BUT NOT EVERYBODY IS, BUT EVERYBODY'S PROBABLY INTERESTED IN BOOKING A TOUR KIND OF DAY OF.
SO I THINK THAT THERE'S LIKELY MORE OF UTILITY FOR TOUR THAN IN HOTELS.
BUT BOTH OF THEM STILL HAVE UTILITY FROM MY PERSPECTIVE.
UM, DIGITAL TRAIL MAP, I JUST KIND OF WALKED YOU THROUGH WHAT THE BUILD OUT FOR THAT WOULD BE.
WE'D WANNA FIND THE RIGHT MAP PROVIDER, BUT STEP ONE FOR US IS KNOWING WHAT TRAILS WE WANT TO BE INCLUDING AND SORT OF WHAT ARE THOSE DIFFERENT CLASSIFICATIONS OR, OR WAYS TO FILTER THEM.
UM, THE AI BOT, WE COULD START IT, BUT WE'D HAVE TO TRAIN IT.
UM, WHICH WOULD TAKE SOME TIME.
RED ROCK PASS, WE'D INTEGRATE AS BEST WE COULD TO REC.GOV.
UM, PHOTO BOOTH, THAT'S SELF-EXPLANATORY MAPPING DIRECTIONS IS GOOGLE DIGITAL BROCHURES, YOU KNOW, WE'D BE ABLE TO PUSH ANYTHING OUT IN THAT REALM.
AND THEN AN ITINERARY BUILDER IS THERE.
IT SOUNDS LIKE ITINERARY BUILDER MIGHT HAVE A QUESTION MARK DEPENDING ON ITS LENGTH OF TIME.
UM, BUT, UM, FORGET I SAID ANYTHING ON THIS PAGE.
WHAT WOULD YOU WANT TO SEE ON A KIOSK THAT'S NOT UP ON THIS PAGE RIGHT NOW THAT WE HAVEN'T KIND OF TALKED ABOUT OR ARE, ARE WE MISSING MODULES, MODULES, SHOPPING OPTIONS? UM, AND THEN A QUESTION ABOUT THE RED RED ROCK PASS.
MY UNDERSTANDING IS THAT THERE, THERE IS A PHYSICAL PASS THAT YOU HAVE TO THEN PLACE IN YOUR CAR.
SO IF YOU'RE GONNA, YOU CAN BUY IT.
YOU JUST HAVE TO HAVE YOUR LICENSE PLATE.
SO THERE, THERE OBVIOUSLY THE PHYSICAL ONE'S, COOLER
YOU JUST HAVE TO HAVE YOUR LICENSE PLATE.
WHAT DO YOU HANG IN YOUR, DO YOU NOT HANG ANYTHING BECAUSE IT'S GOT YOUR LICENSE PLATE? INTERESTING.
YEAH, I HAD NO IDEA THEY DID THAT.
I GOT THE ONLY OTHER ONE I GUESS IS THE ART.
IS, IS SHOPS AND ARTS CONSIDERED THE SAME, THE GALLERIES, WOULD YOU CONSIDER THAT ALL THE SAME AND OR WOULD YOU SEPARATE THAT? I THINK THEY'D CERTAINLY BE SEPARATE.
WHAT DO YOU THINK? I THINK THEY'RE TOGETHER.
I MEAN IF YOU THINK ABOUT TILAK AS AN EXAMPLE, IT'S, IT'S VERY
[01:20:01]
MUCH SHOPS AND GALLERIES.UM, SO THE DIGITAL BROCHURES, THAT KIND OF COVERS IT THOUGH.
SO IF YOU COULD JUST, INSTEAD OF JUST PLACES TO EAT, DOESN'T THAT KIND OF FALL UNDER LIKE DIGITAL BROCHURES? YOU CAN HAVE PLACES TO EAT, PLACES TO SHOP AND THAT ALIGNS WITH LIKE YOUR DIRECTORY THAT YOU HAVE ON THE SITE.
UM, DIGITAL BROCHURES WOULD BE LIKE PDFS THAT SOMEONE DESIGNED AND BUILT.
SO I MEAN, IN THEORY WE WOULD JUST HAVE TO BUILD THOSE RIGHT.
WHERE RIGHT NOW WE CAN CONNECT IT TO OUR, ESSENTIALLY LIKE ON SCENIC SEDONA, YOU'VE GOT STAY, EAT, PLAY.
WE'RE ESSENTIALLY REPLICATING THAT LIST INTO A KIOSK.
OH, ONE OF THE TRAILS, JUST A ODD THOUGHT, SHOULD BE A GALLERY TOUR.
THE, THE WHICH ONE? ONE, YOU KNOW, ON THE TRAILS? YEP.
THAT, THAT'S ACTUALLY, YEAH, THAT'S ONE THAT, I'M SORRY.
I SHOULD HAVE HAD THAT BEFORE.
THAT'S MORE LIKE, LIKE COMMUNITY TRAILS.
BECAUSE WE WOULD WANT TO HAVE LIKE A, LIKE A, LIKE A PUBLIC LANDS TRAIL PLATFORM.
WE'VE GOT, UM, IT'S LIKE ART WALKS AND THINGS LIKE THAT.
AND WE'VE GOT THE SCENIC PATHWAYS.
IT'S LIKE WALKING TOURS WITH THE LITTLE MAPS ON THE STREETS NOW.
UM, I ASSUME THAT, UH, WHAT WE COULD DO IN, IN LIEU OF ADVERTISEMENTS IS SAFETY INFORMATION.
YOU KNOW, HOW MUCH WATER TO TAKE, WHAT KIND OF SHOES YOU NEED TO WEAR.
'CAUSE I, I, I THINK THAT'S ONE OF THE THINGS I'VE HEARD A LOT FROM THE VISITORS BUREAU IS, UH, THEM INTERCEPTING PEOPLE AND SAYING, YOU CAN'T GO LIKE THAT.
YOU KNOW, YOU'VE GOT MORE, YOU NEED WATER.
YOU CAN'T HAVE SAND, YOU KNOW, UH, FLIP FLOPS, YOU, YOU KNOW, THINGS LIKE THAT THAT I THINK SHOULD BE BUILT IN IN SOME WAY.
WE TALKED ABOUT A WEATHER THING AT ONE POINT TOO.
THAT KIND OF TIES IN WITH THE SAFETY.
IF THERE'S, YOU KNOW, MONSOON AND THEY'RE EXPECTING FLASH FLOODING OR MM-HMM.
A LOT OF THEM HAVE IN LIKE THE, LIKE THE TOP BAR HAS A WEATHER THING.
BUT I THINK TO ME IT'S LIKE ALERTS OR SOMETHING, WHICH I THINK IS REALLY CERTAINLY EMERGENCY ALERTS.
WE'VE TALKED LOT ABOUT FIRE ISSUES YES.
AND IF YOU'RE IN A CERTAIN PART OF TOWN AND YOUR VISITOR, WOULDN'T YOU LIKE TO KNOW WHICH DIRECTION YOU SHOULD GO? 'CAUSE IT'LL BE DIFFERENT DEPENDING UPON WHERE YOU ARE.
I DON'T KNOW HOW FAR OUTSIDE THE CITY LIMITS OF SEDONA WE WANT TO THINK ABOUT THIS.
BUT A WINE TOUR IS ONE OF 'EM.
WHAT ARE THE VINEYARDS IN THE AREA? 'CAUSE A LOT OF PEOPLE COME FOR THAT.
AND ANOTHER ONE IS A CULTURAL TOUR.
UH, PKI, PKI, HOKI, UH, SGO, THE MONTEZUMA, WELL MONTEZUMA CASTLE.
THERE'S A LOT OF PEOPLE THAT WOULD BE INTERESTED IN KNOWING WHAT THOSE ALL ARE AND BEING ABLE TO DOWNLOAD A MAP THAT SHOWS WHERE THEY ALL ARE.
I WOULD ALSO SAY PARKS AND PLAYGROUNDS POTENTIALLY.
AND DOG PARKS, YOU KNOW, LIKE PEOPLE ARE LOOKING FOR, UM, PLAYGROUNDS FOR KIDS OR IF THEY'RE LOOKING FOR THE PICKLEBALL COURTS OR WHATEVER.
I SAW AN EVENTS MODULE ON ONE OF 'EM.
EVENTS SEEMS LIKE A NATURAL, AS DOES A SURVEY.
UM, I'M NOT SURE WHAT WOULD GO ON IT, BUT A SURVEY MODULE MIGHT BE VALUABLE AS LONG AS IT'S SIMPLE.
IT LOOKS LIKE WE'RE RUNNING OUTTA CELLS.
BUT I CAN ADD ANOTHER ROW IF, AND THEN HERE, YOU KNOW, IT'S STARTING TO LOOK LIKE A LOT.
SO IF SOMEONE'S WALKING UP TO THE KIOSK AND THERE'S 17 YEAH.
THAT'S DIFFERENT MODULES, YOU KNOW.
WE GOT, WE'RE GONNA HAVE TO OP YEAH.
BUT I, I THINK A LOT OF THESE COULD BE, CAN BE MIND.
I THINK A LOT, A LOT OF THESE ARE GONNA BE SUBTITLES UNDER SOMETHING ELSE THAT'S BIGGER.
AND THAT'S, AGAIN, THAT'S WHERE WE KNOW AS WE CONTINUE TO SAY WE WANT TO PROCEED, IT'S LIKE, OKAY, THEN YOU SAY, HEY VENDORS, THESE ARE THE DIFFERENT THINGS WE WANT.
I MEAN, ARGUABLY A LOT OF THE THINGS YOU ALL ADDED, HISTORIC SITES, COMMUNITY PARKS, EVENTS, THOSE ARE ALL IN OUR SIMPLE VIEW CRM RIGHT NOW.
SO IT'S JUST PACKAGING THOSE UP BASICALLY.
IS THERE A WAY TO LIMIT AN INDIVIDUAL USER'S TIME? THAT'S SESSION.
I WAS, THAT'S WHAT I WAS THINKING.
IT'S LIKE THAT LIKE THE OPERA MUSIC COMES ON, YOU KNOW, LITTLE COUNTDOWN.
COUNTDOWN, COUNTDOWN, COUNTDOWN.
THAT'S PROBABLY, WE JUST GOT UNTIL YOU GET IT UP AND RUNNING, EVERY MARKET'S GONNA BE DIFFERENT.
WE'RE JUST GONNA HAVE TO WATCH IT.
AND IT'D BE INTERESTING TOO, LIKE HOW MANY PEOPLE STAND THERE AND WAIT VERSUS WALK AWAY.
AND THEN HAVE YOU LOST THE OPPORTUNITY TO ENGAGE WITH THEM? WELL THAT'S, OR CAN THEY GO INTO THE VISITOR CENTER? THAT COULD BE A NICE SEGUE.
'CAUSE NEXT THING IS GONNA BE LOCATIONS.
[01:25:01]
UM, AND KIND OF LIKE, IT'D BE WEIRD TO JUST HAVE IT IN LIKE A STANDALONE PLACE.AND I THINK FOR SOME REASON I'VE JUST, I, I NEVER, I USED TO DO A LOT OF ELECTRIC VEHICLE CHARGING WORK BACK IN THE DAY WITH TOURISM AND LIKE WE'D LOOK AT LIKE, WHERE DO YOU CITE THOSE? YOU DON'T LIKE PUT THEM IN THE MIDDLE OF NOWHERE.
YOU PUT THEM IN A VISITOR AREA.
AND I'M EVEN THINKING OF LIKE FROM A HARDWARE PERSPECTIVE HERE, YOU KNOW, YOU WANT TO PUT THEM WHERE PEOPLE ARE TO WHERE IT'S FINE IF THEY NEED TO WAIT, MAYBE THEY COME BACK, YOU KNOW, THEY'RE, THEY'RE DOING OTHER STUFF.
SO, UM, WE'LL TALK ABOUT LOCATIONS HERE IN A SECOND.
SO, UM, ANYTHING ELSE WITH MODULES? AGAIN, I THINK IT'S JUST HELPFUL TO KNOW KINDA THE BREADTH OF THE INFORMATION THAT WE WANT.
I THINK A LOT OF WHAT YOU ALL MENTIONED WOULDN'T BE NEW BUILDS, BUT I THINK THAT, YOU KNOW, TRULY WE SEE A MASSIVE VALUE WITH THE TRAIL INFRASTRUCTURE BEING A BIG PIECE OF THIS.
UM, THAT TO ME WOULD BE ARGUABLY SOMEWHAT NEW INFORMATION THAT'S BEING SHARED.
A LOT OF THE OTHER THINGS THAT WE'RE TALKING ABOUT IS GOOD INFORMATION.
BUT THERE'S A LOT OF WAYS TO GET THAT REALLY WELL RIGHT NOW.
BUT I THINK IT COMES DOWN TO THE ORIGIN OF THIS REQUEST WAS HOW DO WE REACH MORE VISITORS WITH VISITOR SERVICES? RIGHT.
AND YOU KNOW, THIS IS NOW ADDING IN.
IF WE MOVE FORWARD WITH IT, IT ADDS IN ANOTHER TOUCH POINT.
IT ADDS IN ANOTHER PIECE TO LAUREN'S CIRCLES THAT WE HAVE THAT THEN SAY SOME PEOPLE ARE NEVER GONNA ENGAGE WITH A KIOSK 'CAUSE THEY WANT TO GO INTO THE PHYSICAL VISITOR CENTER.
SOME OF THEM FEEL LIKE THEY GOT IT OUT OF THEIR HOTEL, SOME OF THEM DON'T KNOW ANYTHING AND THEY ENDED UP ON THE TRAIL SHUTTLE 'CAUSE THEY HAD TO, AND ALL OF A SUDDEN THEY SAW A VIDEO.
THERE'S ALL THESE DIFFERENT WAYS AND THERE'S NOT ONE WAY THAT WILL SERVE ALL VISITORS.
IT'S SORT OF THE WAY THAT I'VE BEEN COMPARTMENTALIZING THIS MYSELF.
SO ON THIS RIGHT NOW, WE'RE SAYING IF, IF THE TIMELINES WE GOT APPROVAL JUNE, THE BUDGET YOU CAN START DOING IN JULY.
BASICALLY IF IT WE HITS THE SIX MONTH REALISTICALLY.
AND WHAT'S THE PARKING DECKS OPENING? 26 27.
OH, I HAVE TO LOOK ON THE WEBSITE.
JANUARY OF SOMETHING
BOB, DID YOU HAVE A COMMENT? UH, YEAH, I, I JUST, YOU KNOW, IT JUST OCCURRED TO ME THAT UM, YOU KNOW, WE MAY WANNA CHOOSE, YOU KNOW, SAY, YOU KNOW, HOWEVER MANY WE PICK.
BUT THEN, UH, WHAT ABOUT OFFERING UP A CO-OP PROGRAM FOR A HOTEL IF THEY WANNA PUT ONE IN THEIR LOBBY AND, UM, THERE'S A SHARED COST WHERE, YOU KNOW, WE'LL SUBSIDIZE 50% OF IT IF THEY PUT IT IN THEIR LOBBY.
UH, YOU KNOW, AND, AND MAYBE IT'S A SMALLER VERSION, BUT IT MIGHT BE A WAY OF USING, UM, USING THE BUSINESSES HERE TO HELP EXPAND THE, YOU KNOW, THE REACH THAT WE'VE GOT AT A MUCH LOWER COST BY HAVING THEM KIND OF ANY F SOME MONEY FOR IT.
I, I THINK THAT'S A QUESTION WE SHOULD BE ASKING OURSELVES.
UM, 'CAUSE AGAIN, WE'RE GONNA GET INTO LOCATIONS HERE NEXT, BUT UM, MY HESITANCE, AND IT DOESN'T JUST BY OWN PERSONAL OPINION ON THIS, IS THAT THEN IT'S SORT OF LIKE IT'S BENEFITING A SINGULAR BUSINESS VERY SPECIFICALLY EVEN THOUGH THEY ARE KIND OF CO-SHARING.
NO, I MEAN WE'D HAVE OUR, OUR SELECTED LOCATIONS.
BUT THEN THEY COULD, AND THEN IF OTHER, YOU KNOW, UM, OH, YOU KNOW, PICK ONE THAT'S OUT, YOU KNOW, A LITTLE BIT, UM, THEY MIGHT WANT TO HAVE ONE, YOU KNOW, THE, THE MARRIOTT AT, AT THE END OF 89 A GOING TOWARD CO UH, COTTONWOOD.
THEY MIGHT WANT ONE, BUT IT'S NOT ONE THAT WE'D BE WILLING TO FRONT THE COSTS IF THEY WANNA PAY FOR IT OR PAY, YOU KNOW, WHATEVER PERCENT.
WHY NOT? UM, IT'S UH, JANUARY OF 2026.
THAT MEANS, WELL, YOU KNOW, ACTUALLY WE SAID, WE SAID EARLY, EARLY 2026.
HOPEFULLY FEBRUARY SEASON KICK OFF.
LAST SECTION AND THEN WE'LL GO TO THE OTHER AGENDA ITEMS IS, BUT WE'RE, WE'RE PROMISED TO GET YOU OUTTA HERE BY FIVE TODAY, SO THIS IS WHY WE STARTED THE SUBJECT.
PROMISED TO GET YOU GUYS OUTTA HERE BY FIVE
UM, BUT WE KIND OF NATURALLY GOT HERE TOGETHER.
YOU KNOW, ANOTHER QUESTION WE HAVE IS RELATED TO WHERE THESE SHOULD BE INSTALLED WITHIN SEDONA.
I THINK AGAIN, YOU KNOW, BIG PICTURE WAS WE WERE LOOKING AT LIKE WHAT SIX OR SEVEN.
I THINK REALISTICALLY FOR THE INITIAL LAUNCH IT WOULD BE MORE THAN ONE, BUT NO MORE THAN THREE BASICALLY WOULD BE THE WAY THAT, YOU KNOW, WE ARE BASICALLY PROPOSING RIGHT NOW.
UM, JUST FOR THE IN, I KNOW THAT WE TALKED ABOUT MOBILE ITERATIONS OF THIS.
I THINK GIVEN THAT WE'RE TALKING ABOUT A PHASED APPROACH, OUR SUGGESTION IS TO FOCUS ON INSTALLED LOCATIONS FOR NOW MOBILE'S OUT THERE.
I THINK THE EXERCISE WE WENT THROUGH IS LIKE WINE FEST HAS GOT ME THINKING.
THERE'S M FEST, THERE'S THE FOOD TRUCK FEST, BUT HOW MANY OF THOSE REALLY ARE
[01:30:01]
THERE? AND I'D RATHER LOOK AT THESE IN PHYSICAL PLACES FIRST AND THEN MAYBE IN A FUTURE PHASE IF WE WANTED WE COULD DO MOBILE.UM, AND THEN JUST TO KIND OF GET YOUR CREATIVE JUICES GOING BASICALLY OF LIKE THINGS THAT WE'VE BEEN THINKING ABOUT OF LIKE WHAT MAKES A GOOD LOCATION A GOOD LOCATION POTENTIALLY.
IS IT, IT'S AN AREA THAT HAS AN ENTRY POINT INTO THE CITY THAT HAS A HIGH CONCENTRATION OF VISITORS.
AND THEN SELFISHLY IT'S NOT MANDATORY, BUT THAT WE COULD GET, YOU KNOW, GROUND WIRE TO POWER THE THING OR INTERNET CONNECTION.
BUT AGAIN, THE SIM SIM CARD CONCEPT I THINK MAKES ME LESS CONCERNED ABOUT INTERNET.
BUT IT'S STILL AN ISSUE BECAUSE WE DON'T WANT PEOPLE WALKING UP TO A KIOSK THAT DOESN'T WORK BASICALLY.
UM, SO FOR MY NEXT THING WE'RE GONNA DO, I GOT A GOOGLE MAPS UP NOW AND I'VE ALREADY GOT THE CURRENT VISITOR CENTER LISTED HERE, UM, AS A SPOT THAT WE'VE TALKED ABOUT.
SO, UM, I WOULD SAY THIS IS AN INPUT PROVIDING SESSION.
THIS IS NOT A DEFINING THREE LOCATIONS, BUT LET'S JUST KIND OF HEAR FROM YOU.
I CAN TYPE IT IN AND PUT IT ON THE MAP FOR US.
SO UMS A LOCK OF POCKET? WELL NEAR THE, UM, NEAR THE CURRENT VISITOR CENTER AND THE YEAH, OUTSIDE THE VISITOR CENTER.
YEAH, THAT'S WHAT I GOT THIS ONE THERE FOR US.
AND IF WE'RE ONLY GETTING TWO TO ME THAT MAKES THE MOST SENSE.
I THINK YOU GOTTA LOOK AT THE NEW PARKING DECK.
AND THEN DOES IT MAKE SENSE TO PUT IT IN THE EXISTING PARKING DECK OR AROUND WHERE THE OTHER PARKING AREAS ARE WITHIN THE CITY? IT'S THE NEW ONE UP HERE AT FOREST ROAD THERE.
IT SHOULD BE UP THERE AT FOREST ROAD.
DO YOU KNOW WHAT FIREHOUSE IS? YEAH, IT'S CLOSER THERE.
I THINK IT'S LIKE RIGHT ABOVE THAT STREET I THINK.
I MEAN I HAVEN'T STUDIED THE OTHER PARKING, THE THE EXISTING PARKING DECK, BUT IS THERE A GOOD ONE WAY IN AND OUT FOR WALKING? I DON'T KNOW IF IT'S CONSOLIDATED ENOUGH BECAUSE PEOPLE REALLY COME FROM YEAH.
YOU KNOW, WHEN I SEE PEOPLE COMING, THEY'RE JUST COMING RANDOMLY FROM ALL DIFFERENT DIRECTIONS OUT OF IT.
I MEAN A LOT OF THEM FROM THE UM, HYATT PARKING RIGHT NOW,
BUT UM, IN UPTOWN IT'S REALLY KIND OF RANDOM WHERE THEY DECIDE THEY'RE GONNA GO.
AND I THINK THE LOTS ARE TOO SPREAD OUT RIGHT NOW TO FIND A GOOD CONSOLIDATED AREA.
I MEAN THE OTHER ONE WOULD BE LIKE AT THE CROSSWALK, AND I'M ALMOST THROWING OUT IDEAS, IS THAT YOU GOT THE CROSSWALK THAT'S JUST NORTH OF THE, BETWEEN THE TWO CIRCLES.
YOU GOT THAT, THAT LIGHT AND CROSSWALK IN UPTOWN.
BASICALLY OUTSIDE OF CANYON BREEZE.
YEAH, KIND OF WHERE CANYON, THE TROLLEY.
WHERE THE TROLLEY STOP AND THERE'S KIND OF A BIG OPEN PUBLIC AREA THERE BECAUSE THAT WOULD CATCH THOSE PARKING AREAS.
I'M NOT SURE WHICH SIDE OF THE STREET WOULD BE BETTER.
SOMETHING AROUND RIGHT HERE BASICALLY.
LEMME JUST, UH, THE SHUTTLE PARKING LOTS.
YEAH, SHUTTLE LOTS THAT IF YOU DID THE SHUTTLE LOTS, YOU WOULD HAVE UM, YOU KNOW, A FARTHER REACH.
THE ONE OUT IN WEST SEDONA RIGHT BY THE HIGH SCHOOL AND THEN THE ONE ON BOWRING DRIVE.
AND PEOPLE DO WAIT THERE, ESPECIALLY WHEN IT'S BUSY.
THE SHUTTLE CAN'T ACCOMMODATE ALL THE PEOPLE WAITING, SO THEY HAVE TO WAIT FOR THE NEXT ONE EVERY 15 MINUTES.
SO, UM, WHAT YOU HAD MENTIONED ABOUT UM, EV CHARGERS AND STUFF, THERE ARE CHARGERS OUTSIDE THE HUB AND POSSE GROUNDS.
I DON'T KNOW THAT IT'S ENOUGH OF A, YOU KNOW, IS THAT A HIGH, I MEAN IT IT HAS.
THAT'S NOT REALLY YEAH, BUT THAT'S WHEN I THOUGHT ABOUT IT, LIKE THE, THE TRAILHEAD SHUTTLES MAKES PERFECT SENSE TO ME.
BUT THOSE ARE CERTAIN DAYS OF THE WEEK, THOSE AREN'T EVEN BEING USED BECAUSE IT'S THURSDAY THROUGH SUNDAY.
THERE'S CERTAIN TIMES A DAY THAT THEY'RE NOT REALLY YES.
THIS WOULD CERTAINLY NOT BE NUMBER ONE, TWO, OR THREE.
IT'S, AND THAT'S BUT BUT JUST IN TERMS OF POTENTIAL PLACES.
TOTALLY, TOTALLY, TOTALLY, TOTALLY.
I MEAN IT COMES DOWN TO WHERE'S ALL THE FOOT TRAFFIC? MM-HMM.
SO YOU GOT THE UPTOWN LOCATION.
BUT YOU ALMOST HAVE TO PUT IT OUTSIDE 'CAUSE IT'S A CITY OWNED THING PROBABLY.
AND THEN WHERE ELSE IN TOWN THAT'S, AND THEN OF COURSE THE VISITOR CENTER.
'CAUSE THERE'S NO PLACE IN WEST SEDONA THAT HAS MUCH FOOT TRAFFIC.
I CAN'T THINK OF A PLACE IN WEST SEDONA THAT IT MAKES SENSE.
THE THE LIBRARY IS THE ONLY THING, BUT I'M NOT SURE VISITORS GO THERE.
[01:35:02]
SAFEWAY IS BEING CALLED OUT FROM THE AUDIENCE.I MEAN I, I THINK THE QUESTION TOO, I, I MEAN I, THE QUESTION I WOULD HAVE IS LIKE FOR THE, THE UM, CHAMBER, THE, THE UM, UPTOWN VISITOR CENTER, WOULD YOU PUT IT INSIDE OR OUT? YOU KNOW, YOU COULD PROBABLY SAVE MONEY BY PUTTING IT INSIDE, BUT THEN IF YOU GET OUTSIDE YOU GET 24 HOUR PLUS YOU GET, WHICH TO ME IS THE VALUE GOTTA GO OUTSIDE.
BUT I JUST WANTED TO MAKE SURE I WASN'T ASSUMING AND ESPECIALLY IF IT'S BUSY INSIDE TALKING AS WELL OUTSIDE, OUTSIDE PACKAGE OF PEOPLE COMING THROUGH.
IF YOU'VE GOT IT INSIDE ALMOST ANYWHERE THERE IF YOU'RE INSIDE.
SO LET'S JUST, CAN WE JUST LOOK AT THE WEST SEDONA? I MEAN IS THERE ARE NOTHING FROM TAP'S PERSPECTIVE WOULD MAKE SENSE IN KIND OF WEST WELL, TOUGH ONE WHOLE FOODS
I MEAN A GROCERY STORE WOULD BE THE MOST HIGH TRAFFIC LOCATION, BUT WHICH GROCERY STORE AND WHO'S PAYING FOR IT AND YEAH, THAT'S WHICH ONE DO YOU PICK? YEAH.
I MEAN OBVIOUSLY THE, IT'S THE CITY IS PAYING FOR IT.
THE CITY CAN'T BE CHOOSING ONE OVER ANOTHER.
AND I DON'T KNOW, THERE REALLY ISN'T ANY, THERE'S NO HIGH VOLUME UHUH, THERE'S NO HIGH VOLUME PUBLIC SPACE TRAFFIC.
UM, SO THAT WOULD BE THE ONLY THING THAT MAKES ME WONDER IF A, YOU KNOW, A MOBILE OPTION MIGHT BE BENEFICIAL BECAUSE THEN YOU COULD MOVE IT AROUND AND TEST WHERE THE BEST LOCATIONS ARE BEFORE INSTALLING A PERMANENT LOOK, BLAH, BLAH BEFORE INSTALLING A MORE PERMANENT ONE.
I GUESS THAT'S A GOOD, THAT'S A GOOD WAY TO LOOK AT IT, I THINK.
UM, ESPECIALLY SINCE IT'S NOT CLEAR.
YOU KNOW, THERE ISN'T A CLEAR OPTION.
I THINK THE ONLY CON BUT IT'S NOT, IT DOESN'T MEAN TAKE IT OFF THE TABLE.
THAT'S JUST SOMEONE HAS TO MANAGE THAT I KNOW KIND OF INTERNALLY.
WHICH GETS US TO THE FT QUESTION TOO, RIGHT? I DON'T THINK IT'S A MAJOR LIFT, BUT THAT JUST ADDS SOMETHING.
THERE'S, THERE'S AN ADDED OVERHEAD TO THAT THAT WE WOULD HAVE.
BUT I THINK IT'S INTERESTING TO LOOK AT IT FROM A, A TESTING PERSPECTIVE, RIGHT? BECAUSE WE'RE GONNA GET THE DATA RIGHT? MM-HMM,
AND IS THERE SOME WAY THAT YOU COULD MAKE THE MOBILE ONE YOU COULD INSTALL IT IN A WAY, YOU KNOW, MAYBE THE VENDORS COULD GIVE YOU SOME INSIGHT ON THIS.
DID THEY HAVE SOME SORT OF, UM, YOU KNOW, SHELL THAT IT CAN GO IN THAT, THAT CAN BE ATTACHED BUT THE THING INSIDE CAN MOVE AND THEN YOU CAN JUST MOVE THAT AROUND.
IT LOOKS MORE LIKE, LIKE I THINK IT'S LIKE WHAT THE, THE MOVIE WALLY LIKE OH YEAH.
IT LIKE, IT'S LIKE IT LOOKS LIKE ROBOTIC.
IT'S ALMOST LOOKS LIKE A MOVING WALLY WITH A SCREEN ON IT IS A LOT OF WHAT THE MOBILE ONES LOOK LIKE.
BUT YOU KNOW, I DON'T KNOW
BUT THEY COULD CREATE SOMETHING TO PROTECT IT.
WOULD IT MAKE ANY SENSE TO STICK ONE DOWN IN THE VILLAGE ANYWHERE? MM-HMM.
IS THERE A CENTRAL HUB OR POINT OTHER THAN THE WELL, THE RANGER STATION.
I MEAN THERE, YOU KNOW, THERE'S THE, THE VISTA VILLAGE SHOPS ARE STARTING TO GET MORE FILLED IN AND THERE ARE ART SHOWS, UM, ART SHOWS BOTH AT THE VISTA VILLAGE AND IN THE OAK CREEK OR IN THE UM, BEL ROCK PLAZA.
BUT THOSE AREN'T ALL THE TIME.
AND THEN THIS GETS WEIRD BECAUSE, AND IT'S OUTSIDE OF THE CITY.
WHAT WE OUTSIDE SEA LIMITS, THE DATA THAT WE PULL IN FROM SIMPLEVIEW FROM OUR WEBSITE ARE IN CITY BUSINESSES.
SO DOES THAT FEEL KIND OF JUNKY TO HAVE, YOU KNOW, WE'RE NOT GONNA SHOW THE BUSINESSES IN THE VILLAGE.
WE'RE ONLY, WE'RE GONNA PUT A KIOSK HERE, BUT WE'RE NOT GONNA DIRECT 'EM TO YOUR BUSINESSES HERE.
WE'RE GONNA DIRECT 'EM IN TOWN.
BUT UM, I LIKE WHERE YOUR HEAD WAS AT
SO WHEN I, I'M LOOKING AT THE, THE PARKING MAP FOR UPTOWN.
SO THERE'S LOT 1, 1 5 AND SIX FIVE IS A PRETTY GOOD SIZED PARKING LOT.
BUT THE IDEA IS THAT THOSE ARE GONNA GO AWAY.
WOULDN'T BE, BUT UNTIL WE GET IT, THEY GO AWAY UNTIL THE OTHER ONE'S BUILT.
I MEAN WE'RE PUTTING IT IN ABOUT THE SAME TIME.
THE OTHER ONE'S ARE GETTING BUILT.
YOU, YOU COULD PUT ONE IN THAT LOT.
ONE, FIVE OR SIX OR THAT AREA THAT WOULD COVER THREE AT THE SAME TIME.
NO, THEY'RE GONNA BE, YOU HAD ALSO TALKED ABOUT JUST YEAH, DOING LIKE THE NORTH END OF OF UPTOWN.
IT WOULDN'T HAVE TO BE IN THE PARKING AREA JUST AT THE NORTH END.
NOBODY PARKS UP THERE AND YOU DON'T GET AS MUCH FOOT TRAFFIC ON THE NORTH END.
I THINK IT SAYS IT SHOWS
WELL, AND IF WE HAVE ONE AT THE VISITOR CENTER, WE HAVE ONE AT TILLOCK AND WE HAVE ONE TOWARDS THE EAST END OF UPTOWN SOMEHOW JUST SEPARATED FROM THE VISITOR CENTER.
THAT'S YOUR THREE AND YOU'RE DONE TO START WITH.
OR EVEN IF WE'RE UNSURE ABOUT WHERE THE OTHER, WELL YOU SAID IN FRONT OF CANYON BREEZE, BUT I, I'M, I'M SORT OF LEANING TOWARDS
[01:40:01]
A DOUBLE SIDED KIOSK RECOMMENDATION.FROM MY PERSPECTIVE, IF YOU'RE ONLY GONNA HAVE TWO AND YOU'RE GONNA HAVE THEM IN THE MOST HIGH TRAFFIC AREAS, I MEAN 'CAUSE REALLY WHAT WE'RE SAYING IS WE'RE BUYING ONE FOR THE VISITOR AT LEAST A DOUBLE WALL FOR THE VISITOR OR DOUBLE SIDED OUTSIDE.
YOU'RE PROBABLY DOING A WALL MOUNT INSIDE THE NEW PARKING DECK.
'CAUSE IT'S GONNA BE ABOUT THE SAME TIME.
'CAUSE IT'S JANUARY 26TH AND THEN YOU GOT ONE MORE DOUBLE, YOU KNOW, PROBABLY ONE MORE OUTDOOR DOUBLE-SIDED THAT'S, IT'S THE LOCKA POCKET.
THE BEST SPOT OR A BETTER UPTOWN, WHICH GETS YOU MORE FOOT TRAFFIC TO ME.
I THINK, I THINK WHERE WE ARE IS WHAT DO YOU PROBABLY TWO WALLS OUTSIDE DOUBLE SIDED OUTDOOR ONE AND THEN ANOTHER DOUBLE ONE.
WE STILL GOTTA FIGURE OUT WHERE'S THE BEST LOCATION.
IS IT LOCK OF HOCKEY SOMEWHERE UPTOWN? YEAH.
WELL, I MEAN, I, I THINK IT'D BE CRAZY NOT TO PUT ONE IN THE NEW PARKING DECK, I GUESS IS WHAT I'M THINKING.
AND KINDA WHAT I'M HEARING RIGHT, IS IT'S, YOU KNOW, THE KIND OF THE, THE, THE SHOPPING DISTRICTS ARE A GOOD OPTION TO CONSIDER WITH TO LOCKA.
POCKE BEING ONE THAT KIND OF BUBBLES THE SURFACE.
WEST SEDONA IS NOT REALLY VIABLE WITH BE IT TAKEAWAY HERE AND THEN, YOU KNOW, UPTOWN IS THE OTHER AREA TO KIND OF FOCUS ON WITH THE NEW GARAGE AND THEN POTENTIALLY OTHER PARKING INFRASTRUCTURE.
LITERALLY DARTS ON A WALL, I GUESS
BUT, UM, AGAIN, JUST WANNA KINDA GO THROUGH THE EXERCISE JUST SO WE COULD THINK ABOUT IT TOGETHER.
UM, AGAIN, WE DON'T NEED TO MAKE DECISIONS TODAY, BUT AGAIN, JUST PART OF, YOU KNOW, MAYBE WHEN WE COME BACK WITH THAT ESTIMATE, YOU KNOW, IS OKAY, TWO, HEY, WE'RE FINE WITH JUST THESE TWO LOCATIONS, WE DON'T NEED TO SPEND THE EXTRA MONEY.
OR YOU KNOW WHAT, MAYBE WE WANT TO GO TO FOUR, WHICH I WOULD PROBABLY ADVISE AGAINST RIGHT NOW, BUT THAT'S JUST KIND OF GOING THROUGH THIS JUST SO THERE'S ANOTHER VARIABLE THAT HELPS US MAKE THAT DECISION, YOU KNOW, UM, COOL.
THEY COULD CHARGE ONE OF 'EM AT A PARKING DECK.
BUDGET COME OUT OF OUR BUDGET.
SO, UH, THAT BRINGS US TO THE END OF THIS AGENDA AND BASICALLY, BUT AS FAR AS NEXT STEPS GO, YOU KNOW, OUR TEAM WILL CONTINUE TO COMPILE YOUR INPUT INTO THIS DRAFT LIST OF RECOMMENDATIONS.
I MEAN, RICHARD, IF YOU WANNA SEND US WAYS YOU THINK YOU CAN FIND COST SAVINGS IN THE BUDGET, THAT'S AN EXAMPLE OF WHAT YOU COULD EMAIL US JUST SO WE'VE GOT IT BEFORE THE DECEMBER MEETING.
UM, SOME OF THIS CHANGES BASED ON OUR CONVERSATION, BUT, YOU KNOW, UM, MOVING IT TO DECEMBER 11TH, COMING AT YOU WITH A, BASICALLY LIKE A SKELETON OF A RECOMMENDATION THAT WE CAN KIND OF TALK ABOUT.
UM, WE CAN DETERMINE IF WE WANT TO PROCEED WITH THE JANUARY 8TH MEETING AT THAT TIME.
UM, SOUNDS LIKELY THAT WE PROBABLY WILL WANT TO DO THAT.
UM, AND THEN THAT BE BASICALLY PUTS US BACK ON A TRACK FOR THAT THIRD BULLET, WHICH IS TO SUBMIT THE RECOMMENDATION TO CITY COUNCIL AS PART OF OUR FY 26 BUDGETING PROCESS.
SO CAN I ASK A QUESTION? UH, SO LET'S JUST SAY JUST, AND I DIVIDED IT UP.
SO WE'RE PROBABLY WE'RE SAYING THREE UNITS, OUTDOOR HIGH END, YOU'RE PROBABLY TALKING 125 TO $150,000.
ROUGH NUMBERS AT THE HIGH END.
SO AT HIGH END, SO ABOUT 150,000.
AND THEN WHAT'S YOUR SERVICES, YOUR MONTHLY, ANNUAL, DOES THAT A SEPARATE TYPE OF BUDGET OR THAT THAT WAS INCLUDED? THAT, THAT WAS ALL INCLUDED.
SO IF WE SAY AND, AND, AND THAT ALSO INCLUDED THEIR ESTIMATES ON THE EXTERNAL, LIKE THE INSTALLATION FEES AS WELL.
SO WE'RE, SO WE'RE THINKING PROBABLY FOR 150 WE'RE ALL IN IS KIND OF WHAT THE BUDGET WOULD BE ROUGHLY, GIVE OR TAKE.
I'M JUST TRYING TO FIGURE OUT THE HAND GRENADE.
AND I HAVE TWO THINGS THAT ARE NOT INCLUDED IN THAT, WHICH IS HOW ARE WE GONNA DO STAFF? DO, DO WE NEED A DEDICATED STAFF PERSON TO THIS? DO WE NEED HALFTIME PERSON A QUARTER TIME? UM, NOT SURE ABOUT THAT.
IT'S JUST WHAT I'M THINKING ABOUT.
AND THEN, UM, THE, I DON'T KNOW HOW YOU SAY THAT, BUT THE CONSTRUCTION FEES, YOU KNOW, ARE WE BUSTING UP CONCRETE? ARE WE POURING NEW CONCRETE OR BRINGING UTILITIES IN? YOU KNOW, ALL THAT SORT OF STUFF.
ANY OTHER COMMENTS ABOUT DIGITAL INFORMATION KIOSKS? AWESOME.
I MEANT TO DO GET, GET THIS IN BEFORE YOU DID THAT.
RICHARD, DO YOU FEEL LIKE WE NEED TO HAVE, DO YOU WANT DEDICATED CARVED OUT TIME FOR WHAT YOU WERE SAYING? CAN, CAN WE GET CLARITY ON THAT? UM, BECAUSE I, I, I FEEL LIKE THAT'S STILL A BIT OF AN OVERHANGING QUESTION.
I, I'M, WE ARE MORE THAN HAPPY FOR YOU TO WORK WITH US OUTSIDE OF THE MEETING LIKE OTHERS HAVE, UM, WITH YOUR SUGGESTIONS AND SEE IF WE CAN'T FOLD THOSE IN OR DO YOU FEEL LIKE WE NEED TO HAVE IT IN A, A PUBLIC MEETING TO ADDRESS THE THINGS THAT YOU WERE SAYING? 'CAUSE UM, LIKE I SAID, I, I DID, I DID NOT HEAR THESE INDICATIONS IN THE PAST TWO MEETINGS, WHICH HAS INFORMED WHERE WE'RE SITTING TODAY.
SO I GOT, I I GOT, I GOT SOMETHING FIRST.
AND THEN I THINK IT MAY HELP YOUR ANSWER,
I THINK THE QUESTION WE NEED TO ASK
[01:45:01]
CITY COUNCIL IS WE'RE GONNA COME TO YOU WITH $150,000 FOR TECHNOLOGY FOR THE FUTURE TO TRY TO HELP THE VISITOR EXPERIENCE AND VISITOR COMMUNICATION.IS THAT SOMETHING THAT HAS TO STAY? IS THAT OKAY FOR AN ADDITIONAL ASK OR DO WE NEED TO GO FIND IT WITHIN THE EXISTING BUDGET? IE WHETHER IT'S THAT YOUR BUDGET, THE CHAIN, THE, THE MONEY FOR THE VISITOR CENTER TYPE THING? I THINK THAT'S THE QUESTION I THINK WE HAVE TO UNDERSTAND FROM MY PERSPECTIVE WOULD BE, WHERE'S THE CITY COUNCIL'S HEAD? LIKE WE'RE INVESTING 150,000 POTENTIALLY PLUS THESE OTHER THINGS YOU'VE TALKED ABOUT.
WE'RE USING THAT AS AN INVESTMENT IN THE FUTURE.
ARE YOU WILLING TO DO THAT? THAT KNOW THAT IN THE FUTURE, A YEAR FROM NOW, TWO YEARS FROM NOW, SOME OTHER NUMBERS MAY COME OUT.
AND I THINK THAT ANSWER WOULD HELP ME.
'CAUSE I, I'M WHERE RICHARD IS, IT'S LIKE, IT'S LIKE I DON'T, LIKE I SAID, I DIDN'T KNOW IF I WAS LOOKING FOR 50, IF I WAS LOOKING FOR 200, I'M LOOKING FROM ALMOST 150 TO 200.
AND SO I THINK THAT'S WHERE MY HEAD IS.
IT'S, I DUNNO IF THAT HELPS YOU, RICHARD.
THAT'S A GREAT WAY TO SAY THAT, JOHN.
I APPRECIATE THAT THEY'RE, THEY'RE OPEN TO HEARING THEIR TASK.
WHAT THEY'VE TOLD ME IS DO NOT PUT ANY CONSTRAINTS ON YOURSELF AND THINK ABOUT WHAT VISITOR SERVICES LOOKS LIKE.
THINK OF IT WITHOUT, UM, AN ATTACHMENT TO A VISITOR CENTER.
THINK OF IT AS YOU'RE STARTING FROM SCRATCH.
WHAT DO YOU WANT VISITOR SERVICES TO LOOK LIKE? OKAY.
AND SO TO ME THAT MEANS THAT IF WE HAVE ALREADY AS A GROUP DECIDED THAT THE VISITOR CENTER AS IT STANDS NOW IS THE LEANEST BUDGET THAT WE CAN HAVE IT AT, THAT TAKES THREE 50 AND IT PUTS IT OVER, IT PARKS IT, RIGHT? WE'RE NOT, UNLESS I HEAR DIFFERENTLY, WHICH IS WHY I WANT THIS CONVERSATION THAT WE'VE CARVED OUT THREE 50 FOR THIS.
SO IN MY MIND THE ASK IS GOING TO BE IN ADDITION TO WHAT WE'RE DOING RIGHT NOW, WE'RE ASKING FOR THIS NEXT YEAR.
AND THEN IT'S MY JOB AS A STAFF MEMBER TO MAKE THE CASE ON, ON WHY IT SHOULD BE FUNDED.
UM, THAT PROCESS, UH, IT'S TWO DAYS.
THEY HEAR FROM EVERY SINGLE STAFF MEMBER ON WHAT THEY WANT.
AND SO THEY'RE TRYING TO DECIDE, GIVEN ALL OF OUR PRIORITIES AND GIVEN ALL OF OF THE MONEY THAT WE CAN OR CAN'T SPEND, WHERE DO WE WANNA ALLOCATE IT? SO EVERYBODY'S KIND OF VYING FOR, FOR CERTAIN THINGS AS THE CITY MANAGER WILL MAKE HER RECOMMENDATION ON IF SHE THINKS IT SHOULD BE FUNDED OR NOT.
UM, THE BUDGET WORK GROUP WILL MAKE A RECOMMENDATION ON IF THEY THINK IT SHOULD BE FUNDED OR NOT.
AND THEN ULTIMATELY IT WILL BE IN THAT TWO DAY SESSION THAT COUNCIL DECIDES, UM, THAT THEY WANNA, THEY WANNA FUND IT OR NOT.
SO, UM, I DON'T THINK WE SHOULD PRECLUDE OURSELVES TO NOT ASKING FOR IT BECAUSE I DO THINK THEY ARE OPEN TO, TO HEARING WHAT WE CALL IN OUR STAFF.
IT'S CALLED A DECISION PACKAGE.
DECISION PACKAGES CAN BE ANY, IT'S ANY MAJOR INCREASE TO YOUR BUDGET.
SO IT CAN BE EITHER PEOPLE OR IT CAN BE PROJECT BASED.
I GET WHAT THEY SAY, THEY TABLED THEM, BUT THEY'VE SEEN A HUNDRED.
HAVE THEY SEEN A $200,000 INCREASE? HAVE THEY SEEN THIS NUMBER? BECAUSE WE'RE BASICALLY GOING TO, SOME OF 'EM HAVE WHAT LET ME, SOME OF THEM HAVE, AND THEY HAVEN'T INDICATED, UM, THEY HAVE NOT INDICATED A YES OR NO IN MY INDIVIDUAL CONVERSATIONS WITH THEM.
AND I THINK THAT'S WHERE I THINK THE QUESTION WOULD BE.
'CAUSE IF I WAS TO LOOK, IF I'M A BUSINESS PERSON, SOMEBODY BRINGS TO ME A PRESENTATION, I'M GONNA SAY, WHAT AM I GETTING FOR THIS? HOW MUCH IS IT? EVERYBODY HAS GREAT IDEAS.
I TOTALLY AGREE WITH TECHNOLOGY, BUT IF I HAD TO PICK THAT AND THIS OR SOMETHING ELSE, IT, IT, IT MAKES A, IT, IT IT MAY CHANGE WHAT MY DECISION IS.
SO ARE YOU SAYING IS THAT WE NEED TO HAVE, UM, THAT, THAT THE BOARD COULD COME UP WITH, UH, DIFFERENT DOORS, SHALL YOU SAY OF IF COUNCIL DECIDES NO ON FUNDING A TECHNOLOGY PACKAGE, THEN THE BUDGET FOR THE VISITOR CENTER IS BACK ON THE TABLE? I THINK SO.
I MEAN, I THINK, UH, AS A, TO ME AS A MEMBER OF THIS CHANGE, AS SPENDING THE CITY RESIDENTS MONEY, I THINK I WOULD HAVE TO ASK OURSELVES, WHAT'S THE BENEFIT? IS IT A 200, IS IT $200,000 SPENT BETTER ON TECHNOLOGY OR IS IT BETTER SPENT ON THE VISITOR CENTER? IS IT BETTER SPENT ON SOMETHING ELSE WITHIN WHAT WE'RE DOING AS PART OF THIS GROUP? THAT'S MY PERSONAL OPINION.
I DON'T KNOW WHERE EVERYBODY ELSE'S HEAD IS.
[01:50:01]
I I THINK WE LANDED BEFORE ON THE VISITOR CENTER.CURRENT ACTIVITIES ARE A BASE THAT WE'RE STARTING FROM THAT WE ALL BELIEVE THAT THOSE OUGHT TO REMAIN FOR THE FORESEEABLE FUTURE.
SO IF IT MEANS CUTTING THOSE SERVICES IN ORDER TO GET NEW TECHNOLOGY, I WOULD SAY NO.
BUT I WOULD PERSONALLY, I WOULD POSIT THAT YOU DON'T NECESSARILY HAVE TO CUT SERVICES.
'CAUSE THERE'S MORE THAN ONE FUNDING SOURCE HERE FOR THE PHYSICAL VISITOR SENDER.
BECAUSE OF THAT, I WOULD SAY YOU DON'T HAVE TO NECESSARILY PUT ALL THE ONUS ON THE CITY COUNCIL TO DO THAT.
WHAT'S THE OTHER FUNDING SOURCE? THE CHAMBER WHO'S ALSO PUT MONEY INTO THIS, RIGHT.
THERE'S A SPLIT FUNDING OF THAT PHYSICAL CENTER.
SO, SO THERE'S A SUBTLETY HERE.
AGREEMENT HAS ALREADY ALREADY BEEN REACHED ON HOW MUCH EACH PARTY IS WE'RE TALKING GOING FORWARD NOW, RIGHT? PARDON? WE'RE TALKING GOING FORWARD.
SO I'M SAYING THERE'S A SUBTLETY THERE ABOUT SIX BUDGET.
WE'RE TALKING ABOUT THOSE SIX BUDGETS.
SO THERE IS A SUBTLETY HERE GOING FORWARD AS WE BRING NEW THINGS INTO HERE, I THINK YOU HAVE TO LOOK AT BOTH PIECES OR YOU JUST CAN'T DO IT INDEPENDENTLY, WHICH IS THE PROBLEM I'M HAVING RIGHT NOW WITH WHEN WE ADD BUDGETS THAT, WELL, IS IT IN TOTAL OR JUST FOR THE VISITOR CENTER? BECAUSE IF WE SAY THAT THIS IS GONNA OFFLOAD FUNCTIONALITY AND DUTIES AND SERVICES FROM THE PHYSICAL VISITOR CENTER, THEN THE BUDGET SHOULD GO OUTTA THERE TO DO THAT.
THAT'S AN ARGUMENT YOU COULD MAKE.
BUT WE'VE NOT YET DECIDED THAT.
SO THAT'S WHY I'M KIND OF UP IN THE AIR HERE TRYING TO LOOK AT THE BUBBLES, THE BIGGER PICTURE AND HOW THAT CAN HELP US MAKE THAT RECOMMENDATION OR A SET OF RECOMMENDATION THEY CAN CHOOSE FROM.
DOES THAT MAKE SENSE? IT DOES.
I I THINK WE NEED THE SENSE OF THE COUNCIL ABOUT SPENDING ADDITIONAL MONEY FOR THIS BEFORE WORRYING ABOUT WHERE WE WOULD TAKE MONEY FROM.
THAT'S MY, WE HAVE, THAT'S WHERE MY HEAD IS.
THE QUESTION WAS REALLY, REALLY GOOD.
THEY'RE OPEN, OPEN TO THE IDEA.
THEY WANT, THEY WANT TO HEAR WHAT IT COULD INCLUDE.
BUT I WOULD LIKE CLARITY FROM THE BOARD AND MAYBE WE NEED IT WHEN WE HAVE MORE MEMBERS HERE.
UM, IF THEY'RE NOT INTERESTED IN FUNDING THE TECHNOLOGY PACKAGE, SO YOU KNOW, THEY HEAR ABOUT IT AND COMPARED TO ALL THE OTHER PRIORITIES AND THEY'RE NOT GONNA BE ABLE TO TELL YOU THAT RIGHT NOW.
THEY'RE GONNA BE IN THAT MOMENT.
IT'S A BIT OF A CHICKEN AND THE EGG KIND OF SCENARIO RIGHT HERE.
IF, IF THEY DON'T FUND THE TECHNOLOGY PACKAGE, DOES THAT MEAN THAT THE VISITOR CENTER THAT YOU ALL ARE INTERESTED IN, IN RETHINKING FUNDING THE VISITOR CENTER, THAT WOULD, I WOULD NEED TO HAVE CLARITY ON THAT IN THE NEXT MEETING.
OH, YOU MEAN WE NO LONGER FUND IT IN ORDER TO GET THE TECHNOLOGY? IS THAT WHAT YOU'RE SAYING? LIKE RIGHT NOW IT'S 80 20, IT'S IT 80 20 AND THERE, SO THERE'S BECOME A 70 30 TYPE SPLIT AND WE TAKE SUPPORT THAT MONEY BACK INTO THE HELP PROFANITY.
THERE'S BEEN NO INDICATION FROM THE CHAMBER THAT THEY ARE THAT THAT, THAT WHAT YOU'RE TALKING ABOUT IS FINANCIALLY VIABLE FOR THEM.
I DON'T BELIEVE THAT'S FINANCIALLY VIABLE.
I THINK 80 20 IS HARD ENOUGH FOR THEM TO FIGURE OUT HOW TO MAKE THAT WORK.
AND I WOULD SAY, LET ME, 'CAUSE WE'RE THROWN AROUND.
WE WENT FROM A HUNDRED, 150 TO 200.
YOU KNOW, LET ME, LET ME, THAT'S WHAT I MEAN.
LET ME COME BECAUSE I THINK WE NEED TO SEE WHERE THE APPETITE IS.
LET ME COME BACK IN DECEMBER, NOW THAT I KNOW MORE ABOUT THE HARDWARE AND QUOTE OF THE OPTIONS.
I THINK AGAIN, WE GOT A LARGER ESTIMATE OF JUST LIKE A RATE SHEET.
NOW I THINK I HAVE WHAT I NEED TO GO BACK AND GET US THAT WHICH GETS US TO A, A NUMBER THAT I'D FEEL MORE CONFIDENT IN US TALKING ABOUT.
BECAUSE RIGHT NOW IT'S BIGGER BALLPARK THAT I'M FRANKLY EXTRAPOLATING ON RATHER THAN SAYING THIS IS WHAT I FEEL LIKE IT WOULD COST.
LAUREN CAN DO A QUICK, CAN YOU DO A QUICK BLUE BRANDING? I THINK BASICALLY WE JUST WANNA SHOW YOU THE UPDATED LOGO BASED ON YOUR, THE INPUT THAT, THAT WE GOT BACK FROM YOU ALL.
UM, SO NEXT WEEK ON THE 12TH, UM, WE'LL BE GOING TO CITY COUNCIL WITH THE TAGLINE OF STAY INSPIRED, UM, THE LOGO AND THE MARKETING CAMPAIGN OF REDEFINED DESERT.
UM, THOSE ARE ALL OF THE THINGS THAT WE HAD NEARLY UNANIMOUS SUPPORT ON.
SO I WANNA SHOW YOU THE NEW LOGO THAT WE CAME UP WITH.
UM, I WAS NOT ABLE TO DO THE APPLICATION THAT WE TALKED ABOUT.
I WANTED TO, UM, WITH THUNDER MOUNTAIN BEHIND IT.
[01:55:01]
THE LOGO WITH THUNDER MOUNTAIN, OBVIOUSLY AS THE, OH, THAT WORKS MUCH BETTER AS THE LINE.UM, I WANTED TO SHARE WITH YOU THE COLOR PALETTE AS WELL.
THAT WAS SOMETHING WE DIDN'T HAVE DEVELOPED LAST MONTH WHEN WE BROUGHT IT TO YOU.
BUT WE'D BEEN WORKING WITH DVA ON ON SEEING SOME DIFFERENT COLORS.
THESE ARE ACTUALLY ASIDE FROM THAT SANDSTONE THERE, THESE ARE ALL IMAGES FROM THE PHOTO SHOOT IN THE SPRING.
AND SO THEY ACTUALLY PULLED THOSE, THOSE COLORS FROM THAT, WHICH WAS NICE TO SEE.
ARE THERE PMS VERSIONS OF THOSE OR IS IT FOUR COLOR OR ARE THEY GONNA DEFINE BOTH? GOOD QUESTION.
I DON'T HAVE THE ANSWER, BUT I WILL ASK BECAUSE ONE OF THE ISSUES IS CAN IT BE REPRODUCED EASILY IN FOUR COLOR PROCESS? MM.
UM, BUT YOU CAN SEE THAT WE DID THE TURQUOISE VEIN THROUGH THERE, WHICH I THOUGHT WAS REALLY NICE.
SO, SO WE'LL BE TAKING ALL OF THAT, UM, TO COUNCIL, LIKE I SAID, ON THE 12TH.
I BET WE'LL GO ON PRETTY LATE.
UM, BUT WE'LL BE, WE'LL BE TAKING, UM, WE'LL SEE IF COUNCIL DECIDES TO, UH, FUND THE WINTER DESTINATION MARKETING CAMPAIGN, I HAVE A QUESTION ABOUT REDEFINED DESERT.
IS THERE GONNA BE THE ABILITY TO HAVE REDEFINE SOMETHING ELSE IN ADDITION? OR ARE WE LIMITING OURSELVES TO REDEFINE, TO REDEFINE DESERT? 'CAUSE ONE OF THE THINGS WE TALKED ABOUT WHEN WE DISCUSSED REDEFINE IS HOW FLEXIBLE THAT IS TO HAVE SOMETHING AT THE END OF IT.
THAT'S JUST THE NAME OF THE CAMPAIGN.
UM, AGAIN, THERE, THERE COULD BE ITERATIONS WHERE YOU NEVER SEE THE WORD DESERT.
THAT'S JUST YEAH, THAT'S, YEAH.
THERE'LL BE, I MEAN, WE'RE TALKING OF UPWARDS OF 17 WORDS BEHIND REDEFINED JUST FOR THE WINTER CAMPAIGN.
AND THEN BY THE TIME WE GET TO SUMMER, IT'LL, WE'LL COME UP WITH NEW ONES.
SO YEAH, IT'S LIKE THE NAME OF A SONG.
IT'S GOT DIFFERENT VERSES, YOU KNOW, CHORUS, YOU KNOW,
UM, AND THEN, YOU KNOW, THE IRONY IS I FINALLY HAVE A RESEARCH REPORT THAT I FEEL IS READY TO SHARE AND WE'RE OUTTA TIME TODAY.
BUT YOU KNOW, ULTIMATE WE'LL LET YOU GO THROUGH IT.
YEAH, NO, I, I, I WON'T BORE YOU WITH IT, BUT I JUST, YOU KNOW, IT'S JUST SEND IT TO US.
YEAH, WE ALL, I CAN SEND IT TO YOU.
I JUST WANTED TO PAUSE AND SAY AT THE END OF THE REPORT, THERE'S NOW SAMPLE SIZES AND A GLOSSARY OF TERMS. ALRIGHT.
YOU GUYS HAVE THAT NOW, SO, AWESOME.
CAN WE JUST SAY, CAN WE JUST LOOK AT THE FIRST SLIDE AND TALK ABOUT HOTEL AND SHORTTERM RENTAL PERFORMANCE? YEAH.
JUST BECAUSE IT'S A BEDROCK OF YEP.
SO JUST KIND OF QUICKLY WITH THIS, UM, YOU KNOW, YOU'VE GOT HO HOTELS, THE TOP ROW, THE DIRECT SHORT-TERM RENTAL DATA IS THE MIDDLE ROW, AND THEN THE SCRAPED AIRBNB DATA IS THE BOTTOM ROW.
WE'RE ONLY SHOWING AIRBNB DATA IN THIS BECAUSE WE'D HAVE TO, WE'D BE DUPLICATING PROPERTIES OTHERWISE, UM, YOU CAN SEE THAT, YOU KNOW, THE HOTEL OUTLOOK IS LOOKING BETTER YEAR OVER YEAR.
UM, SO WE ARE STARTING TO SEE THAT, YOU KNOW, WE'RE ON A GOOD INCLINE FOR THE END OF THE YEAR AFTER A RELATIVELY LOW SUMMER.
UM, A DR IS STILL DROPPING, BUT PRETTY NOMINALLY.
UM, AND THEN WHAT'S INTERESTING IS THAT I, I DO THINK THERE WAS SOMETHING THAT I THINK I SHOWED YOU.
THERE WAS THESE REALLY WEIRD GAINS THAT WE SAW AT THE END OF AUGUST IN THE SHORT TERM RENTAL MARKET.
I THINK LABOR DAY LANDING, WHERE IT DID IS WHERE THE SKEW IS KIND OF YEAR OVER YEAR, WHERE, YOU KNOW, THAT DECLINE, UM, TELLS ME THAT, I BET THAT WAS WHEN LABOR DAY WAS HITTING ON A DIFFERENT, ON A DIFFERENT TIME OF THE YEAR.
SO I THINK RIGHT, WE'RE SEEING HERE IS THE HOTELS ARE OUTPERFORMING THE SHORT TERM RENTALS FOR THE MONTH OF SEPTEMBER SLIGHTLY, WHICH IS NICE TO SEE.
AND THEN THE REVENUE GAINS YOU SEE IS DUE TO, UM, SUPPLY INCREASES ON, ON KIND OF THAT SIDE.
SO THE NICE THING IS THE HOTELS ARE, WE'RE STARTING TO SEE GAINS IN THEM AGAIN AFTER, UM, NOT SEEING THEM OVER THE SUMMERTIME WOULD BE MY QUICK THING.
AND HAPPY TO, YOU KNOW, I SENT THE REPORT OUT YESTERDAY, SO IF ANYBODY'S GOT ANY QUESTIONS, HAPPY TO, HAPPY TO CHAT ABOUT IT.
BUT WE'LL GO BACK TO OUR REGULARLY SCHEDULED PROGRAMMING NEXT MONTH.
ANYBODY, ANYTHING ELSE FOR THE GROUP? ANY OTHER CARDS? I, I THOUGHT IT WAS A GREAT SESSION, EVERYBODY.
I THOUGHT GOOD, GREAT DIALOGUE.
WE'VE GOT, THIS IS WHAT WE'RE SUPPOSED TO BE DOING.
WE'RE SPENDING RESIDENTS MONEY AND WE'RE RECOMMEND MAKING RECOMMENDATIONS.
SO I THINK WHAT WE'VE DONE IS GOOD.
UM, SEE EVERYBODY NEXT MONTH MEETING.