* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
          IN LEFT FIELD 
          [00:00:01]
NOW. 
          OKAY. 
          [Special City Council on July 28, 2025.]
WHO CALLED TO ME TO ORDER? PLEASE JOIN ME FOR THE PLEDGE OF ALLEGIANCE. 
          I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE, AND A MOMENT OF SILENCE. 
          OKAY. 
          THANK YOU VERY MUCH. 
          MADAM DEPUTY CLERK, WOULD YOU PLEASE READ THEIR ALL CALL? MAYOR BLO. 
          HERE, VICE MAYOR PLU. 
          PRESENT. 
          COUNSELOR DUNN. 
          HERE. 
          COUNSELOR FOLTZ IS ABSENT. 
          EXCUSED. 
          COUNCILOR FURMAN IS ABSENT AND EXCUSED. 
          COUNCILOR KINSELLA. 
          PRESENT. 
          COUNCILLOR FFE HERE. 
          OKAY, THANK YOU. 
          ITEM THREE, SPECIAL BUSINESS THREE A IS AB 32 47. 
          DISCUSSION, POSSIBLE ACTION OF A CONTRACT AMENDMENT FOR DAY. 
          VEN LEY. 
          HOW DOES IT SPELL IT? YEAH, CLOSE ENOUGH. 
          AND ASSISTANCE D-B-A-D-V-A TO AMEND THE SCOPE AND INCREASE COMPENSATION IN THE AMOUNT NOT TO EXCEED $60,000 FOR MARKETING SERVICES RELATED TO EXTRA MONEY FOR THE SUMMER DESTINATION MARKETING CAMPAIGN. 
          LAUREN, YOU GONNA KICK THIS OFF? I AM. 
          ALRIGHT. 
          ALL RIGHT. 
          SO GOOD AFTERNOON, MAYOR, VICE MAYOR AND CITY COUNCILORS. 
          THANKS FOR BEING ABLE TO GET TOGETHER LAST MINUTE ON YOUR BREAK. 
          NO LESS SORRY ABOUT THAT. 
          . 
          UM, AS YOU READ IN YOUR PACKET, I'M HERE TO ASK FOR AN EXTRA $50,000 FOR THE SUMMER, FOR THE CURRENT SUMMER DESTINATION MARKETING CAMPAIGN ADVERTISING. 
          THIS IS BECAUSE A FEW THINGS. 
          WE MET DIRECTLY WITH BUSINESSES WHO SHARED THEIR CONCERNS ABOUT ECONOMIC SLOWDOWN. 
          WE SURVEYED OVER 20 BUSINESSES ACROSS MULTIPLE SECTORS, AND THEY SHARED ANONYMOUSLY THAT MAY WAS BAD FOR SOME OF THEM WITH THE MAJORITY SAYING THAT JUNE WAS EITHER FLAT OR NEGATIVE. 
          I JUST ALSO GOT SOME INFORMATION FROM BARBARA THAT WAS INTERESTING. 
          UM, IN OUR OWN SALES AND BED TAX COLLECTIONS. 
          IN MAY, SALES TAX WAS UP 1% AND BED TAX WAS DOWN 10%. 
          UM, ON THE TOTAL COLLECTIVE, THAT'S 1.6% DOWN. 
          OKAY, UM, THREE, I GUESS THAT'S FOUR NOW. 
          UH, REVENUE WAS DOWN IN THE HOTELS, BUT NOT FOR SHORT TERM RENTALS IN MAY AND JUNE. 
          HOWEVER, WHILE OUR DEC, WHILE OUR DATA TECHNICALLY SAYS THAT STR REVENUE PROPPED UP BY HIGH ADR MADE UP FOR THE LOSS IN REVENUE FROM THE HOTELS. 
          IN ALL HONESTY, WE KNOW THAT NUMBERS ARTIFICIALLY INFLATED BECAUSE BLOCKED OUT NIGHTS BY THE OWNER SHOW AS REVENUE WHETHER OR NOT IT'S TRUE THAT IT WAS A TRUE BOOKING. 
          OH, SO THERE'S THE POSSIBILITY THAT THE OWNER HAS JUST BLOCKED OUT THE KNIGHTS BECAUSE MAYBE THEY'RE OUT OF TOWN, UM, OR MAYBE IT'S OWNER OCCUPIED IF IT'S THEIR SECOND HOME. 
          SO JUST SOMETHING TO KEEP. 
          WE ALWAYS THINK ABOUT THAT FROM OUR, UM, WHEN WE'RE LOOKING AT STR DATA. 
          SO TO TRULY BELIEVE THAT THE S STRS MADE UP FOR THE HOTEL REVENUE LOSS, WE WOULD WANNA SEE A BIGGER BUFFER OF STR REVENUE INCREASE THAN WE DID SIMULTANEOUSLY. 
          WHEN WE COMBINE THE HOTELS AND THE STR DEMAND DATA OR ROOMS BOOKED, WE WERE DOWN 4.3% IN JUNE. 
          SO LESS ROOMS BOOKED MEANS LESS PEOPLE MEANS LESS FOOT TRAFFIC IN OUR BUSINESSES. 
          OUR TRAFFIC DATA SHOWED THAT THERE WERE OVER 25,000 CARS LESS IN JUNE COMPARED TO JUNE, IN JUNE, 2025 COMPARED TO JUNE, 2024. 
          AND THEN BOOKING PASTE, THIS IS AN INTERESTING ONE, I'M GONNA GET INTO THE CAVEATS AGAIN. 
          UM, BOOKING PASTE HAS BEEN SHOWING WE GET THAT EVERY WEEK, UM, HAS BEEN SHOWING IN THE LATE SPRING AND EARLY SUMMER THAT WE WERE GOING TO BE DOWN ON NEARLY EVERY WEEK. 
          HOWEVER, AS OF FRIDAY'S, BOOKING PASTE TREND REPORTS, SO THIS IS AFTER, UM, I WROTE THE STAFF REPORT. 
          UM, AUGUST IS LOOKING BETTER, AT LEAST AT THIS POINT IN TIME THAN LAST YEAR. 
          BUT THE OTHER THING TO REMEMBER IS THAT WE ARE WATCHING WHAT THE TEMPORARY CLOSURE OF POCO DIABLO IS DOING TO OUR REPORTING. 
          WE WERE SEEING HIGHER GROUP BOOKING, FOR EXAMPLE, IN AUGUST, AND WE'RE WONDERING IF THAT'S BECAUSE OF CANCELLATIONS FROM POCO GOING INTO ONE OF OUR HOTELS THAT IS IN THE BOOKING PACE TREND REPORT. 
          THERE ARE EIGHT HOTELS IN THAT. 
          THERE'S EIGHT HOTELS IN THAT BOOKING PACE TREND REPORT. 
          AND POCO DIABLO IS NOT ONE OF THEM. 
          SO WE'RE WATCHING TO SEE IF THE BOOKING PACE IS OVERINFLATED BECAUSE OF POCOS ROOMS NEEDING TO BE REBOOKED IN OTHER HOTELS SINCE THAT SUPPLY IS NOW GONE, OR AT LEAST TEMPORARILY GONE WHILE THEY'RE DOING THEIR RENOVATIONS. 
          OKAY. 
          SO CURRENTLY WE HAVE $163,582 OF ADVERTISING OUT THERE. 
          AND THE RESULTS 
          [00:05:01]
HAVE BEEN POSITIVE SO FAR ON THE ROI, BUT IT'S STILL TOO SOON. 
          ASIDE FROM SEEING THAT THE OBVIOUS FURTHEST FLIGHT MARKETS ARE PERFORMING THE LEAST WELL, UM, TO TELL THE CAMPAIGN'S TOTAL IMPACT. 
          AS A REMINDER, BOTH THE CITY AND THE BID ARE ADVERTISING THIS SUMMER AND MORE THAN THEY WERE LAST SUMMER FOR THE CITY. 
          LAST YEAR WE SPENT 105,000 IN ADVERTISING COMPARED TO THIS YEAR. 
          163,000 STAFF PROPOSES THE EXTRA $50,000 BE SPENT ON ADVERTISING THIS WEEK AND IN AUGUST ON ATTRIBUTION BASED DIGITAL AND CTV ADS THAT WITH AN EXPANDED FREQUENCY AND REACH, THEN THE CURRENT CAMPAIGN FOR A COST OF $20,000. 
          REMINDER THAT CTV ADS ARE THOSE ADS THAT ARE PLAYING ON STREAMING SERVICES AND THEY, UM, CAPTURE WHETHER THE PERSON WATCHED THE AD AND ENDED UP IN MARKET META. 
          SO THAT'S FACEBOOK AND INSTAGRAM ADS WITH AN EXPANDED FREQUENCY AND REACH THAN THE CURRENT CAMPAIGN FOR A COST OF $12,000 PAID GOOGLE SEARCH WITH INCREASED FREQUENCY AND REACH THAN THE CURRENT CAMPAIGN FOR A COST OF $3,000. 
          AND THEN SOMETHING TO DISCUSS TODAY, UH, A DIGITAL BANNER ADVERTISEMENT AND TERMINAL FOUR AT THE PHOENIX SKY HARBOR INTERNATIONAL AIRPORT ABOVE THE ESCALATOR AS YOU'RE GOING INTO BAGGAGE CLAIM FOR A COST OF $15,000. 
          THE REASON WE'RE RECOMMENDING THIS TYPE OF NEW ADVERTISING IS TWOFOLD. 
          ONE IS TO GET PEOPLE WHO ARE STAYING OR LIVING IN PHOENIX TO DRIVE UP TO VISIT OUR BUS BUSINESSES AND POTENTIALLY STAY OVERNIGHT. 
          AND THEN TWO, IT'S FOR BRAND AWARENESS SO THAT WHEN THEY DO COME UP, THEY REALIZE THEY NEED TO COME BACK AGAIN AND THEY NEED TO PLAN A DEDICATED TRIP THIS TIME. 
          SO THAT'S GONNA BE A LONG GAME. 
          IT'S GONNA BE A SHORT GAME AND ALSO A LONG GAME ON THAT. 
          SO THAT EXPLAINS THE TERMINAL FOUR, UH, MINDSET, RIGHT? THAT'S FOR YOU DON'T EXPECT PEOPLE TO BE COMING IN IN TERMINAL FOUR AND COMING RIGHT TO SEDONA. 
          OH, I, I SEE THE SIGN. 
          I'M GONNA COME UP NOW. 
          THIS IS THE LONG GAME. 
          THIS IS TO COME BACK NEXT YEAR AND FUTURE. 
          I ALSO, UM, SO THE TYPE OF ADVERTISING THAT WE'RE IMAGINING THERE, UM, AND ROB'S BEEN PLAYING AROUND WITH THIS LAST WEEK JUST TO KIND OF, WE KNOW THAT IF THE ANSWER'S YESTERDAY, WE HAD TO MOVE REALLY FAST. 
          SO WE TRIED TO PUT SOME SOME CONCEPTS TOGETHER IN OUR MINDS. 
          UM, AND THE THOUGHT WAS TO SAY, YOU CAN BE HERE IN LESS THAN TWO HOURS. 
          UM, AND YEAH, I WANT THEM TO COME UP. 
          IF THEY'RE COMING INTO PHOENIX AND THEY'RE STAYING FOR FOUR DAYS OR WHATEVER THEY'RE DOING SOME TYPE OF PHOENIX TRIP, I WANT 'EM TO COME UP. 
          I WANT 'EM TO DRIVE TO SEDONA AND I WANT 'EM TO AT LEAST GO AND, UM, GET SOME FOOD. 
          RIGHT. 
          AND HOPEFULLY THEY VISIT OUR BUSINESSES AND, AND RETAIL AND THAT SORT OF STUFF TOO. 
          AND MAYBE WE GET LUCKY AND THEY HAVEN'T ACTUALLY BOOKED A HOTEL, BUT I'M NOT, YEAH, I'M, I'M NOT SAYING THAT THEY'RE NECESSARILY GONNA BOOK A HOTEL, BUT THE THOUGHT IS I NEED TRAFFIC ON OUR STREETS. 
          RIGHT. 
          DON'T QUOTE THAT. 
          DON'T, DON'T SAY THAT WORD. 
          DON'T USE THAT. 
          I NEED MORE CARS HERE SO THAT WE CAN GET THEM INTO OUR BUSINESSES. 
          VISITORS. 
          VISITORS. 
          YEAH, BECAUSE 'CAUSE THINGS ARE REALLY SLOW RIGHT NOW. 
          AND THE BUSINESSES CAN ALL TELL YOU THAT. 
          YEAH. 
          SO VICE ME, I TOLD THE STORY THE OTHER DAY THAT SHE WAS ABLE TO GET FROM HOME TO WHAT? DOWN TO POCO IN ONE MINUTE. 
           CAR TOO. 
          I FLEW MELISSA, YOU HAD A COMMENT? I HAVE A QUESTION ACTUALLY. 
          MM-HMM . 
          UM, DO WE HAVE ANY IDEA, I'M ACTUALLY LOOKING AT ANDREW, BUT DO WE HAVE ANY IDEA AS TO WHETHER OR NOT PHOENIX IS SEEING A DOWNTURN IN VISITATIONS AS WELL? LIKE THAT'S THE NUMBER OF PEOPLE COMING INTO TERMINAL FOUR. 
          SO ARE, ARE THEY SEEING THE SAME KIND OF DOWNTURN WE ARE. 
          IS THIS, IS THIS SORT OF STATEWIDE, UM, AS OPPOSED TO SEDONA SPECIFIC? YES, SIR. 
          I DON'T HAVE PHOENIX NUMBERS ON ME. 
          I'M HAPPY TO LOOK THOSE UP TODAY. 
          UM, FOR YOU, I DO KNOW THAT JUST KIND OF NATIONALLY, WE ARE IN A BIT OF A SOFTENING OF TOURISM THIS YEAR. 
          UM, TALKING TO OTHER ARIZONA DESTINATIONS AT G COD, I DON'T THINK WE'RE ALONE IN A SOFTENING. 
          UM, I THINK WHAT THAT SPEAKS TO IS IT'S JUST A MORE COMPETITIVE MARKETPLACE AND WE NEED TO BE OUT THERE MORE FOR THE, FOR THE LIMITED FOR THE SOFTER TRAVEL THAT IS HAPPENING, MAKING SURE THAT WE REMAIN FRONT OF MIND IN THAT, I THINK SOMETHING THAT WE'VE BEEN THINKING ABOUT IN THIS SPACE. 
          SO, YEAH. 
          AND I, I KNOW AS YOU GUYS ARE BANDING AROUND IDEAS, SHOULD WE GO AHEAD AS A COUNCIL AND APPROVE THE IDEA OF PUTTING SOMETHING INTO TERMINAL FOUR? BUT SPEAKING OF CARS, SOME PEOPLE MAY BE GOING INTO PHOENIX NOT HAVING A CAR, SO IT MIGHT ALSO BE A GOOD IDEA FOR US TO BE THINKING ABOUT HOW WE CAN ENCOURAGE THEM TO USE SHUTTLES THAT COME UP HERE AS WELL. 
          YOU KNOW? ABSOLUTELY. 
          UM, ROB AND I WERE ABLE TO PULL TOGETHER OUR GETTING AROUND SEDONA LANDING PAGE AND THAT'S BEEN A KEY FOCUS OF OUR PAGE SEARCH. 
          SO GIVEN THAT PAGE SEARCH IS PART OF THIS ALWAYS ELEVATING THAT CAR FREE SEDONA CONCEPT FOR SURE. 
          YEAH. 
          I JUST MEANT THEY MAY NOT HAVE A CAR IN PHOENIX. 
          YEAH. 
          WE DON'T WANT TO ENCOURAGE TO TELL 'EM THEY HAVE TO RENT A CAR IN PHOENIX TO COME HERE. 
          WE WANNA MAKE IT SO IT'S SO EASY TO GET HERE. 
          YEAH. 
          YEAH. 
          AND SORRY, IT, IT HAS A BIG SECTION ON THE GROOM, BUT THAT, THAT'S 
          [00:10:01]
WHAT I MEANT TO SAY. 
          SO, OKAY. 
          DEREK, DOES ANY OF OUR PHOENIX DIRECTED MARKETING EMPHASIZE THE DIFFERENCE IN CLIMATE BETWEEN SEDONA AND PHOENIX? THAT'S WHAT I WAS GONNA ASK TOO. 
          UM, THE WORDS DON'T NECESSARILY SAY 25 DEGREES COOLER, UM, BUT THE IMAGERY IS ALL, UM, LUSH WATER COOL OFF THOSE TYPES OF THINGS. 
          WHY NOT JUST SAY IT'S 25 DEGREES COOLER? WE, WE CAN, IT'S JUST NOT OUR CURRENT OKAY. 
          OUR CURRENT CAMPAIGN. 
          BUT IT'S, IT'S NOT SOMETHING WE CAN'T THINK ABOUT GOING FORWARD. 
          I MEAN, IF SOMEBODY GOT, GETS OFF AN AIRPLANE IN PHOENIX AND  LEAVES THE AIR CONDITIONED PART OF THE AIRPORT, I THINK THEY'RE PRETTY QUICKLY GONNA LIKE THE IDEA OF GOING SOMEWHERE ELSE. 
          MM-HMM . 
          MM-HMM . 
          BUT I MEAN, I WAS JOKING ABOUT IT EARLIER WITH THEM ON THE, THE ALTERNATIVE PLAN, BUT NO, UM, I JUST, I THINK WE SHOULD PUSH THAT. 
          YEAH. 
          AND, AND ALSO FOR PEOPLE IN, YOU KNOW, PEOPLE, NOT JUST PEOPLE VISITING PHOENIX, BUT PEOPLE IN PHOENIX, YOU KNOW, YOU'RE STUCK AT HOME. 
          YOU CAN'T GO OUTSIDE BECAUSE IT'S 148 DEGREES, YOU KNOW, COME DOWN TO SEDONA WHERE IT'S ONLY A HUNDRED. 
          YEP. 
          SO, SO VICE MAYOR, I'VE HAD THREE, THREE DIFFERENT PEOPLE WITHIN THE LAST MONTH TELL ME THEY DON'T COME TO SEDONA ANYMORE BECAUSE OF THE TRAFFIC. 
          SO IS THERE SOMETHING IN OUR MESSAGING THAT WOULD SPEAK TO THAT? YEAH. 
          UM, CAN YOU GIVE ME THREE AND A HALF MORE MINUTES? I'M GONNA FINISH THE PRESENTATION AND THE LAST PART OF IT IS GONNA PUT A BOW ON WHAT YOU JUST ASKED ABOUT. 
          THANK YOU. 
          BEFORE YOU CONTINUE ON, YOU TOUCHED ON THE BID. 
          UH, DO YOU HAVE ANY, UH, FEELINGS OF HOW SUCCESSFUL THEY HAVE BEEN WITH THEIR PROMOTIONS AND IF THOSE HOTELS THAT ARE PART OF THE BID, HAVE THEY BEEN MORE SUCCESSFUL THAN THE HOTELS THAT ARE NOT PART OF THE BID? I DON'T KNOW THAT. 
          I KNOW THEY'RE ALSO, THEY HAVE THE SAME KIND OF LAG IN THEIR REPORTING. 
          UM, THEY'RE ALSO CONSIDERING ADDING MORE MONEY. 
          I DON'T KNOW WHERE THAT'S ENDED UP. 
          DAVID MIGHT BE ABLE TO SPEAK TO THAT, BUT WE'RE KIND OF BOTH GOING THROUGH THE SAME THING RIGHT NOW OF EVERYBODY'S SEEING, UM, THINGS THAT ARE VERY SLOW AND SO SHOULD WE BE ADDING MORE MONEY? YEAH. 
          OKAY. 
          I KNOW THEY'RE HAVING THE SAME CONVERSATION. 
          OKAY. 
          KATHY, DO YOU HAVE ANYTHING? OKAY, ALL YOURS. 
          OKAY. 
          UM, WE ALSO PLAN TO REALLOCATE THE SPEND FOR MARKETS IN THE ONLINE ATTRIBUTION BASED ADS THAT ARE UNDERPERFORMING. 
          SO THOSE ARE THE MARKETS OF SEATTLE, CHICAGO, AND DENVER TO OUR OTHER HIGHER PERFORMING DRIVE MARKETS. 
          THAT'S VEGAS, LA, SAN DIEGO, PHOENIX, AND TUCSON. 
          NO SURPRISE THERE FOR THE SHORT TERM GOAL OF DRIVING DEMAND NOW TO SEDONA. 
          MEANWHILE WE'LL KEEP THE SPEND THE SAME IN SAN FRANCISCO AND DALLAS BECAUSE THEY'RE PERFORMING WELL AND YET WE'RE NOT SURE THAT BY ADDING MONEY WE'D GET MORE PEOPLE VISITING IN SUCH A SHORT TIME FROM A FLIGHT MARKET. 
          ANYWAY, WE PLAN TO DO THIS REGARDLESS OF THE ADDITIONAL SPEND, BUT IF WE DID GO FORWARD WITH ADDING SPEND, WE WOULD REALLOCATE THE CURRENT SPEND, LIKE I JUST TALKED ABOUT, AND THEN THE ADDITIONAL MONEY WOULD GO TOWARDS THOSE DRIVE MARKETS. 
          THAT WOULD BE, UM, AS IT STANDS NOW, IT WOULD BE THE ADDITIONAL 35,000 TO THOSE DRIVE MARKETS. 
          ADDITIONALLY, UP TO $5,000 FOR ACCOUNT MANAGEMENT SERVICES AND 5,000 FOR CREATIVE ASSET PRODUCTION IS PROPOSED MAKING THE TOTAL ASK FROM COUNCIL AND INCREASE TO D'S CONTRACT AS $60,000. 
          THE REASON THE CITY MANAGER COULDN'T AUTHORIZE THE SPEND WITHOUT HAVING TO COME TO COUNCIL WAS BECAUSE THE ORIGINAL CONTRACT HAS BEEN AMENDED, THEREBY FORFEITING THE ABILITY TO ADD ANYTHING EXTRA. 
          AND THEN JUST AS AN FYI OUTSIDE OF THIS ASK, AND PART OF OUR REGULAR BUDGET STAFF IS ENGAGING WITH 12 NEWS IN PHOENIX TO DO THREE SPOTS THAT WILL RUN IN EARLY SEPTEMBER ABOUT THE NEW TRAFFIC IMPROVEMENTS TO LOOK FORWARD TO THE SEDONA SHUTTLE AND THEN THE NEW BUSINESSES THAT HAVE OPENED UP HERE, UH, TO PUT ON THEIR LIST FOR WHEN THEY VISIT. 
          SO WITH THAT, I HAND IT BACK TO YOU MAYOR BLO, TO FACILITATE ANY OTHER DISCUSSION. 
          WHEN YOU GET THOSE VIDEOS, CAN WE GET A PREVIEW OF THEM SO THAT, YOU KNOW, WE CAN SEE 'EM OURSELVES? BECAUSE THAT SOUNDS PRETTY EXCITING THAT WE'RE GONNA BE TOUCHING ON THE TRAFFIC IMPROVEMENTS AND NEW BUSINESSES IN TOWN. 
          I THINK THAT'S A, A GREAT APPROACH, BUT WE'D LIKE TO SEE 'EM I THINK. 
          YEAH, ABSOLUTELY. 
          IT'S GONNA BE, IT'S 12 NEWS ARIZONA MIDDAY MIDDAY SHOW AND WE ARE GETTING A DESTINATION TAKEOVER. 
          SO WE'LL HAVE ESSENTIALLY LIKE 30 MINUTES OF SEGMENTS. 
          UM, I DON'T KNOW IF I'LL BE ABLE TO GET YOU AN ADVANCE COPY. 
          NO, NO, NO, NOT ADVANCE. 
          I WILL DEFINITELY GET YOU JUST THE LINK YOU ALL COPIES WHEN IT'S AVAILABLE. 
          SO IT'S NOT GOING TO BE JUST A VIDEO CLIP OF 30 SECONDS. 
          IT'S GOING TO BE A WHOLE 30 MINUTES. 
          YEAH, WE GET A WHOLE 30 MINUTES TO REALLY ENGAGE IN EDUCATIONAL INFORMATION ABOUT SEDONA. 
          AND ARE WE GOING TO HAVE ANYBODY, UH, STAFF, UH, DOWN THERE TO BE INTERVIEWED OR, UH, THEY'RE COMING UP HERE. 
          SO, UM, IT'S ACTUALLY FOUR SEGMENTS AND I'M SURE LAUREN AND 
          [00:15:01]
I WILL PROBABLY BE IN ONE OF THEM AT LEAST. 
          AND THEN WE'RE GOOD GONNA BE BE HIGHLIGHTING SOME LOCAL BUSINESSES AND WE'RE STILL WORKING ON EXACTLY WHO, WHO ELSE MIGHT, MIGHT JOIN, BUT WE'RE REALLY EXCITED FOR IT. 
          I THINK, AGAIN, YOU KNOW, IT'S SOMETHING I'VE HEARD AS WELL IS JUST SORT OF THIS PERCEPTION CHALLENGE. 
          I DON'T THINK IT'S UNIVERSAL PERCEPTION CHALLENGE, BUT I DO THINK SO MUCH GOOD WORK HAS BEEN DONE BY THE CITY THAT I ALWAYS LIKE TO SAY IT HAS NOTHING TO DO WITH THE TOURISM PROGRAM. 
          IT HAS TO DO WITH THE OTHER, THE OTHER DEPARTMENTS. 
          WITH WITH, WITH THE WORK, WITH SIM AND THE REDUCTIONS THAT I THINK WE ALREADY REPORTED ON IN, IN THE WAIT TIMES AND TRAFFIC, THE INCONVENIENCE THRESHOLDS WE TALKED ABOUT. 
          THERE'S, I THINK THERE'S A LOT TO THAT AND I'M EXCITED TO START TO TELL THAT STORY MORE. 
          UM, WE DID GET AN ARTICLE, IT'S, IT'S PART OF OUR KIND OF LIKE MEDIA PLAN RIGHT NOW AS TO GET MORE ARTICLES LIKE THAT OUT THERE. 
          UM, WE, WE, WE DID HAVE ONE NICE ONE COME OUT IN I THINK MARCH, BUT, UM, IF THIS LOCAL NEWS OPPORTUNITY, YOU KNOW, GIVES US THE VALUE THAT WE SEE, I SEE IT BEING A JUST ANOTHER CONSISTENT THING THAT WE MIGHT BE LOOKING AT. 
          SO ANYBODY BEFORE I GO, OKAY, MELISSA, AND THEN I'LL GO. 
          UM, SO WHEN YOU DO THESE LONGER, UM, INSIGHTS INTO SEDONA, SO TO SPEAK, UH, UM, DO YOU DO ANY KIND OF EMPHASIS ON HOW WE, UM, THINK ABOUT STEWARDSHIP AND WE, I KNOW WE'VE TALKED ABOUT THIS SORT OF ON THE WEBSITE AND STUFF, UM, THE, THE STEWARDSHIP STUFF, THE, YOU KNOW, HOW TO NOT DIE IN THE DESERT KIND OF THINGS. 
          WE'RE SEEING A LOT OF THAT THIS YEAR, UM, A LOT OF OF ISSUES AND IT JUST FEELS TO ME LIKE THERE'S THAT, THAT PERSONA AS WELL WHO MIGHT FIND ALL OF THAT SORT OF ATTRACTIVE AND NOT THINKING ABOUT SEDONA SORT OF THAT WAY, BUT SORT OF THINKING ABOUT SEDONA AS, OH, YOU KNOW, THEY WANT YOU TO COME HERE AND GO SHOPPING OR THEY WANT YOU TO COME HERE AND, AND EAT AT THE RESTAURANTS. 
          BUT THAT'S NOT THE ONLY THING. 
          AND IT'S, I I WAS BEEN LOOKING AT YOUR ADVERTS, THE REDEFINES AND YEAH, YOU'VE KIND OF GOT LIKE ALL THIS LOVELY IMAGERY FOR SURE, BUT DOESN'T TALK ABOUT HOW WE AS A COMMUNITY RELATE TO PEOPLE WHO CARE ABOUT THE LAND AND CARE ABOUT, UM, HEALTH AND SAFETY, I GUESS. 
          ANYWAY, I WAS JUST WONDERING IF YOU'RE LOOKING INTO ANY OF THAT. 
          YEAH, WE WILL BE KEEPING THE SUSTAINABILITY ADVERTISING. 
          SO I BELIEVE WE HAD FIVE ADVERTISING SETS AND ONE OF THEM WAS SUSTAINABILITY. 
          WE WILL BE KEEPING THAT. 
          UM, THEY WILL BE SERVED THAT AS WELL IN ADDITION TO THE BEAUTIFUL, GLOSSY IMAGES. 
          BUT I'LL LET YOU TALK ON SOME OF OUR HEAT SAFETY. 
          AND THEN, UM, ANDY, I'D LOVE IT IF YOU MAYBE CHIMED IN ABOUT OUR THOUGHTS WITH, UM, LINE 11 WITH TRANSIT. 
          UM, BUT YEAH, I GUESS JUST TO BUILD ON LAUREN'S COMMENTS. 
          SO WE'VE GOT, YOU KNOW, WHAT I CALL INSPIRATIONAL MARKETING. 
          THAT'S REALLY THE DEMAND DRIVING. 
          AND THEN WE GOT THE EDUCATIONAL MARKETING. 
          AND YOU'VE PROBABLY SEEN IN OUR STRATEGY THERE'S SORT OF LIKE THE, YOU KNOW, OUT OF MARKET ADS. 
          THAT'S REALLY THE INSPIRATION. 
          THE IN MARKET, WHICH IS 25 MILES PLUS PHOENIX IS ALWAYS THE EDUCATIONAL SIDE OF IT. 
          AND YOU KNOW, AS I THINK I SHARED, WE STARTED DOING THAT IN THE SPRING AS WELL. 
          JUST TRULY EDUCATIONAL MESSAGING, YOU KNOW, OUTSIDE OF OUR TYPICAL CAMPAIGNS. 
          UM, I THINK FOR ME, WHEN I LOOK AT, YOU KNOW, WHAT'S OUR, WHAT'S OUR YEAR ROUND EDITORIAL GUIDANCE WHEN IT COMES TO THE BEHAVIORS THAT WE WANT TO TALK ABOUT, I THINK IT'S LOOKING AT REDUCING DEGRADATION OF PUBLIC LANDS, WHICH, YOU KNOW, THERE'S A LOT THAT GOES INTO THAT. 
          THAT'S SOMETHING I'M ALWAYS TALKING TO PEOPLE ABOUT. 
          AND THEN ALSO THINKING OF TRAVELING TOO. 
          AND THEN ALSO WITHIN SEDONA WITHOUT A CAR. 
          I MEAN THOSE ARE, THOSE ARE BIG DRUMS I HAVE NEXT TO MY OFFICE THAT I JUST KEEP KIND OF BANGING ALL DAY. 
          UM, AND OBVIOUSLY THE HEAT SAFETY STUFF THAT WE DO IN THE SUMMERTIME, WHICH IS MORE THAT SEASONAL. 
          UM, REALLY PROUD OF THE SUSTAINABILITY TEAM HERE AT THE CITY. 
          THEY KIND OF TOOK THE LEAD WITH, UM, BUILDING OUT NEW BY CREATING NEW PAMPHLETS. 
          WE NOW HAVE PARTNERSHIPS WITH BUSINESSES. 
          WE THE CITY, NOT REALLY WE, THE TOURISM PROGRAM ON THIS ONE, UM, THEY'RE AT THE VISITOR CENTER. 
          THEY'RE AT A SELECTION OF HOTELS. 
          I'VE ACTUALLY GOT A STACK I'M GONNA GIVE TO THE LODGING COUNCILS. 
          SO, UM, AND A, UH, WE PUT OUT SANDWICH BOARDS LAST WEEK OF A, UH, FOREST SERVICE MESSAGE OF SOMEONE ON THE GROUND WITH A VULTURE OVER THEM, UM, AT OUR, UM, PARKING RIDES TO TRY AND HAVE AN EVEN STRONGER MESSAGE. 
          OKAY. 
          WE HAVE, WE HAVE VIDEO VIDEOS PLAYING ON, UM, ONBOARD THE SHUTTLE. 
          UM, WE HAVE SERVED THEM ADS. 
          WE HAD, YOU KNOW, LIKE HE'S SAYING MESSAGING AT THE HOTELS. 
          OKAY. 
          FINALLY WE'RE GONNA, WE'RE JUST GONNA PUT SOMEBODY ON THE GROUND WITH A VULTURE THERE TOO, SO MM-HMM . 
          NICE. 
          UM, I GUESS I JUST WANT CLARITY TO MAKE SURE I'M UNDERSTANDING IT. 
          SO, UM, WHEN, FOR ME, WHEN WE'RE TALKING ABOUT OUTTA MARKET ADVERTISING, SO TRYING TO ATTRACT PEOPLE IN, IT SEEMS TO ME THAT ONE OF THE THINGS WE SHOULD HAVE AS ONE OF THOSE ATTRACTORS IS THE FACT THAT WE ARE ECO-FRIENDLY AND WE ARE, BUT WE DO BELIEVE IN THE LAND 
          [00:20:01]
AROUND US AND SO FORTH AND SO ON AS A MARKETING, EXTERNAL MARKETING MESSAGE. 
          SO I'M NOT SURE I HEARD THAT FROM YOU. 
          I HEARD YOU SAY WE DO THAT WHEN YOU'RE HERE, BUT WHEN YOU'RE OUT OF MARKET, HAVE WE, HAVE YOU GUYS EVER CONSIDERED WHETHER OR NOT THAT PERSONA HAS SOMETHING, UM, IN THE GLOSSIES? I DON'T KNOW WHAT IT WOULD BE, BUT DO YOU KNOW WHAT I'M SAYING? OUR MARKETING HAS, SO OUR SUSTAINABILITY MESSAGES GO TO SEDONA, A 25 MILE RADIUS AND PHOENIX. 
          THAT'S THE SUSTAINABILITY SPECIFIC MESSAGE. 
          YEAH. 
          AND THAT, BUT, BUT MY POINT IS, ARE PEOPLE IN NEW YORK WHO MIGHT THINK, HEY, I'D RATHER GO TO SEDONA 'CAUSE THEY REALLY CARE ABOUT THE LAND THAN GO TO DISNEY WORLD OR WHATEVER IT MIGHT BE. 
          THEY'RE ONE OF OUR PERSONAS. 
          AND ARE AND ARE WE MISSING, ARE WE MISSING THAT OPPORTUNITY BY ONLY TALKING ABOUT IT WHEN YOU GET HERE? YEAH, SO I THINK WHEN WE IDENTIFIED OUR AUDIENCE PERSONAS, WHICH AGAIN, IT'S GEOGRAPHIC, IT'S HOUSEHOLD, IT'S ALSO ONLINE BEHAVIOR, WE ALWAYS SKEW MORE TOWARDS THAT ECO-CONSCIOUS MINDED AUDIENCE. 
          SO THAT, THAT IS AN INHERENT ASPECT OF US TRYING TO ATTRACT VISITORS THAT ARE ALIGNED WITH OUR COMMUNITY VALUES. 
          UM, AND THEN OBVIOUSLY, YOU KNOW, WHEN YOU LOOK AT, YOU KNOW, THE TOP OF THE, LIKE WHEN YOU HAVE THE VISITOR LIFECYCLE, IS THAT KIND OF INSPIRE THEM PLAN, BOOK, AND THEN TRIP BASICALLY, YOU ONLY HAVE SO MUCH DURING INSPIRE AND THAT'S KIND OF WHERE YOU SEE THE SORT OF FLASHIER INSPIRATIONAL MESSAGES. 
          UM, I DO THINK OUR CAMPAIGN LANDING PAGES THAT WE'RE DRIVING PEOPLE TO IS WHEN WE'RE REINFORCING THAT. 
          BUT I THINK YOU BRING UP GREAT POINTS ABOUT HOW DO WE ALWAYS EXTERNALLY PRESENT SEDONA IN A WAY THAT'S ALIGNED WITH OUR VALUES AND KIND OF THE NORMS THAT WE WANT PEOPLE. 
          AND I THINK JUST LIKE SHOWING PEOPLE ON SHUTTLES, RIGHT, IN PART OF OUR EXTERNAL MARKETING, WHETHER OR NOT IT SAYS RIDE THE SHUTTLE, BUT YOU SEE SOMEONE THERE, RIGHT. 
          AND I THINK WHEN YOU LOOK AT OUR, SOME OF THE NEW CREATIVE THAT WE'RE GONNA BE USING, IT'S ALWAYS PEOPLE WITH, YOU KNOW, BACKPACKS, SUNGLASSES, WATER BOTTLES, TO THE POINT THAT IT'S ALMOST MAYBE LIKE LOOKS ANNOYING POTENTIALLY, BUT WE WANT TO REINFORCE THAT. 
          WE WANT SHOW PEOPLE THAT THEY NEED TO BE BEHAVING IN GOOD BEHAVIORS. 
          SO IT'S MORE THAT SUBTLENESS, I THINK COUNCILOR DUNN THAT WE'RE WORKING FOR. 
          BUT, UM, IF THERE'S ANY SPECIFIC FEEDBACK YOU HAVE ON WAYS THAT WE COULD BETTER, BETTER, BETTER EXECUTE IT, I WOULD, I WOULD, I WOULD ABSOLUTELY WELCOME THAT. 
          UM, I REALIZE THIS PROPOSAL TO ME, I'M SEEING THIS AS A LIFELINE. 
          WE MADE A COMMITMENT TO OUR BUSINESSES AND, UH, HOTELS AND SUCH THAT WE CAN DO A GOOD JOB. 
          AND I THINK WE WERE DOING A GREAT JOB, BUT I'M WONDERING, ARE WE REALLY TARGETING THE RIGHT AUDIENCES WHEN YOU'RE TALKING ABOUT, YOU KNOW, UH, LA LAS VEGAS, SAN DIEGO, THEY'RE NOT WITHIN A DRIVE, A ONE DAY DRIVE. 
          AND I WOULD REALLY LIKE TO REALLY FOCUS ON PHOENIX, EVEN TUCSON. 
          THAT'S A LITTLE BIT, IT'S A LONG DRIVE, BUT YOU COULD DO THAT DRIVE IN ONE DAY TO COME AND STAY AT A HOTEL HERE. 
          SO WHY ARE YOU FOCUSING ON CHICAGO AND DENVER AND SEATTLE AND SAN FRANCISCO WHERE THESE ARE WAY MORE, YOU HAVE TO TAKE A FLIGHT, YOU CAN'T DRIVE. 
          YEAH, I'D LIKE TO STAY, I I DON'T WANNA PULL THE RIP CORD FROM ESPECIALLY, SO WE ARE, I AM PROPOSING GETTING OUT OF THE LOWEST PERFORMING MARKETS OF SEATTLE, CHICAGO, AND DENVER. 
          AND YET I WANNA STAY IN THE TWO, UM, HIGHEST PERFORMING FLIGHT MARKETS OF SAN FRANCISCO AND DALLAS. 
          'CAUSE WE ARE SEEING GOOD NUMBERS FROM OUR CURRENT CAMPAIGN THERE. 
          WE'RE SEEING OKAY NUMBERS IN THE OTHER AREAS TOO, BUT AS A IMMEDIATE SHORT-TERM GOAL OF GETTING PEOPLE HERE IN AUGUST, THIS IS, THIS IS THE STRATEGY, UM, THAT WE'RE PROPOSING. 
          IS IT THE GREATEST FOR LONG TERM? NO, BUT THAT'S NOT THE GOAL RIGHT NOW. 
          THE GOAL RIGHT NOW IS LITERALLY IN THE NEXT FOUR WEEKS I NEED TO DRIVE AS MUCH VISITATION. 
          AND THEN MY OTHER COMMENT WOULD BE, I STILL THINK IT IS A DRIVE MARKET FROM LA SAN DIEGO. 
          YOU THINK SO? VEGAS? YEAH, ABSOLUTELY. 
          OKAY. 
          ALRIGHT. 
          SO, UM, ARE YOU GONNA BE FOCUSING ON THE OUTSIDE AS MUCH AS MAYBE SOME OF THE HOTELS WITH, YOU KNOW, MASSAGE AND PERSONAL CARE AND RELAXATION AND THE ART MARKET AND CLOCK PARKE AND UPTOWN AND HILLSIDE THAT HAVE GALLERIES YES. 
          AND OUR RESTAURANTS. 
          SO YEAH, SO WE, UM, IN OUR PREVIOUS AD SET, WE HAVE ALL OF THOSE THINGS COVERED. 
          UM, WHAT I STILL HAVEN'T FIGURED OUT AND WILL BE DOING THIS, UM, IN THE NEXT 24 HOURS IS FIGURING OUT AM I TAKING THE LOWEST RELA, AM I TAKING THE LOWEST THREE PERFORMING ADS AND AM I PLACING IN NEW IMAGERY THAT YOU SAW IN THE PACKET, WHICH WE DIDN'T HAVE AT THE TIME? UM, OR, UM, OR ARE WE TAKING THE EXISTING ADS AND ADDING THREE OTHERS TO IT OR HOWEVER MANY EXECUTIONS? I'M NOT TOTALLY SURE ON THAT WE HAVE THREE TO PLACE IN, SHOULD WE NEED TO. 
          UM, BUT AGAIN, THIS WAS, UM, THIS WAS A VERY FAST MOVING TARGET LAST WEEK. 
          AND, AND THEN 
          [00:25:01]
WE ALSO WANT TO BE DRIVING PEOPLE TO THAT PLANNING CONTENT. 
          IT'S NOT JUST, YOU KNOW, SEEING THE AD, IT'S GETTING THEM TO WANT TO LEARN MORE AND WE'VE GOT OUR SUMMER DEALS PAGE, YOU KNOW, WE MAKE SURE THAT'S UPDATED. 
          UM, WE'RE ALWAYS WILLING TO ACCEPT MORE FROM BUSINESSES THROUGH THE END OF THE CAMPAIGN. 
          SO THAT'S KIND OF A DRIVER WE'RE TRYING TO GET TO. 
          AND THEN, UM, ONE OF OUR ADS IS KIND OF THIS CONCEPT OF REDEFINE SIESTA. 
          THAT WHOLE IDEA OF, YOU KNOW, WHAT DO YOU DO BETWEEN 10 AND 4:00 PM AND ROB ACTUALLY CAME UP WITH A REALLY WONDERFUL BLOG THAT TALKS A LOT ABOUT WHAT YOU MENTIONED OF IT'S NOT JUST THE OUTDOORS AND IN FACT, SOMETIMES IN SEDONA IN THE SUMMER, YOU REALLY HAVE TO AVOID BEING IN, IN THE OUTDOORS DURING THE MIDDLE OF THE DAY. 
          MM-HMM . 
          SO REINFORCING HEAT SAFETY, BUT IN A REALLY POSITIVE SPIN ON, YOU KNOW, THINK DIFFERENTLY ABOUT WHAT YOU DO IN THE MIDDLE OF THE DAY HERE. 
          AND MY LAST, UH, COMMENT, UH, OR QUESTION I SHOULD SAY, ARE YOU FOCUSING ON, AND I FORGET THE TYPE YOUTUBE VIDEOS IF, IF YOU'RE DONE IN PHOENIX, THEY POP UP WHILE YOU'RE WATCHING CNN OR FOX NEWS OR WHATEVER, BUT YOU WON'T GET 'EM UP HERE. 
          IS THAT TECHNOLOGY THAT YOU'RE GOING TO BE WORKING ON? NOT YOUTUBE. 
          WE DID TALK ABOUT IF WE WOULD GO INTO THE YOUTUBE MARKET, BUT WE STAYED WITH THE CTV ADS, THE STREAMING PLATFORM ADS. 
          UM, SOMETHING ELSE WE TALKED ABOUT WAS, UM, GOING INTO, UM, NON STREAMING ADS ON TELEVISION. 
          SO JUST REGULAR TELEVISION ADS. 
          AND WE DECIDED NOT TO GO INTO THAT AVENUE EITHER. 
          IT JUST DIDN'T SEEM LIKE ENOUGH TIME TO REALLY THINK ABOUT THE AUDIENCE AND CREATE NEW VIDEOS AND ALL OF THIS SORT OF STUFF. 
          IT'S LIKE, I NEED TO, IF I'M GONNA DO ANYTHING, I NEED TO BE ABLE TO PIVOT QUICKLY AND, AND GET IT IN MARKET IMMEDIATELY. 
          SO, AND THAT'S THE, THE THE MOST IMPORTANT THING. 
          I UNDERSTAND. 
          ANY OTHER QUESTIONS BEFORE WE GO TO COMM UH, QUESTIONS FROM THE PUBLIC? ACTUALLY, IT'S, UH, DAVID, CAN YOU ADDRESS THE BID SPEND AND THE BID RESULTS? I'M NOT AT LIBERTY TO DISCLOSE THOSE FIGURES. 
          UM, BUT WHAT I CAN SAY IS THAT WE ARE ALSO INCREASING OUR SPEND VERY SIMILARLY, VERY SIMILAR TIMING, LOOKING AT SIMILAR CHANNELS. 
          UM, SO I'M IN SUPPORT OF EVERYTHING THAT I'VE HEARD THUS FAR. 
          UM, YOU KNOW, THE BID IS A PRIVATE ENTITY FOR ANYBODY WHO'S NOT AWARE AND THE CHAMBER IS CONTRACTED AS AN ADMINISTRATIVE PARTNER, WHICH DOESN'T GIMME THE LIBERTY TO ANSWER EVERY QUESTION ABOUT IT, BUT I'D BE HAPPY TO TAKE ANYTHING ELSE THAT MIGHT FEEL RELEVANT, OTHERWISE I'LL, WELL, ONE OF THE HOTELIERS HAD MENTIONED THAT THE BID HOTELS WERE SEEING A BETTER RETURN THAN THE NON-BID HOTELS. 
          IS THAT SOMETHING GENERICALLY YOU COULD SPEAK TO? I THINK COLLECTIVE MARKETING JUST HAS SO MUCH MORE POWER WHEN YOU REALLY GET PEOPLE IN THE SAME ROOM TO DISCUSS THE LANGUAGE THAT'S BEING USED TO DISCUSS THE CHANNEL MIX, TO DISCUSS THE LANGUAGE, JUST AS WE'RE DOING NOW. 
          I MEAN, I THINK PEOPLE ARE ALWAYS GONNA BE LESS EFFECTIVE ON THEIR OWN IN AN ISOLATED SITUATION, WHICH OF COURSE LENDS ITSELF TO MY BIAS, WHICH IS PEOPLE ARE STRONGER TOGETHER AND THAT'S WHY CHAMBERS EXIST. 
          UM, BUT I DON'T HAVE DEFINITIVE DATA TO TELL YOU THEY'RE DOING BETTER, BUT I DO HAVE DEFINITIVE DATA TO TELL YOU THAT OUR ADS ARE WORKING AND THAT THE RETURN ON AD SPEND IS VERY ADVANTAGEOUS. 
          UM, WE ARE SEEING SOMEWHAT LESS OF A RETURN THAN OUR WINTER CAMPAIGNS. 
          OF COURSE THE WINTER IS A MORE POPULAR TIME TO VISIT, BUT I REALLY THINK IT'S THOSE GEOPOLITICAL HEADWINDS AND CONSUMER CONFIDENCE AND THE CONSEQUENCES OF INFLATION OVER THE LAST FIVE YEARS. 
          SO THANK YOU. 
          THANK YOU. 
          OKAY. 
          I THINK WE, KATHY, DID YOU HAVE ANYTHING? OKAY. 
          SO WHY DON'T WE OPEN UP FOR PUBLIC, UH, COMMENT. 
          UH, YOU READY? OKAY. 
          SO, UH, MARY, STEP UP. 
          YOU'LL BE NUMBER ONE WILL BE FOLLOWED BY UH, THOMAS WISLEY WBE. 
          OH, I LIKE THAT. 
          YOU HAVE NOTES HERE FOR ME NOW. 
          . 
          MY NAME IS MARY LEE, I'M A RESIDENT OF SEDONA. 
          I ALSO WORK IN SEDONA. 
          THANK YOU SO MUCH FOR EVEN CONSIDERING BUMPING UP THE BUDGET BECAUSE I RUN A JEEP RENTAL STORE, WHICH WE, YOU KNOW, I'M GONNA TALK ABOUT MOTORIZED USE BECAUSE THAT'S THE, WE DON'T TALK ABOUT IT HERE, BUT I'M GONNA TALK ABOUT IT . 
          OKAY. 
          UM, WE'VE BEEN IN TOWN FOR OVER 22 YEARS. 
          4TH OF JULY WAS THE ABSOLUTE WORST. 
          4TH OF JULY I'VE SEEN, AND I'VE WORKED FOR NINA FOR 13 YEARS. 
          IT WAS, IT WAS SCARY, SAD. 
          SO, YOU KNOW, WHILE I REALLY LIKE SOME OF THE IDEAS AND SOME OF THE THINGS I'M SAYING, I'D LIKE YOU TO REDEFINE HOW TO HELP ALL THE BUSINESSES IN SEDONA. 
          NOT JUST THE ONES THAT YOU KNOW ARE, I GUESS, UM, LIKE MASSAGES AND VORTEXES. 
          'CAUSE I COULD TELL YOU STORIES ABOUT EVERYTHING. 
          I'M OUT EVERYWHERE. 
          SO WHAT YOU COULD DO BETWEEN 10 AND FOUR, YOU CAN BE OUT IN AN AIR CONDITIONED JEEP AND RESPONSIBLY, YOU KNOW, RECREATING. 
          AND WE HAVE PROVEN TO ALL OF YOU IN THIS ROOM THAT WE ARE RESPONSIBLE RECREATIONS AND WE DO SUPPORT THIS COMMUNITY. 
          WE SUPPORT COUNCIL. 
          I HAVE PICKED UP MORE HIKERS. 
          WE HAVE A GROUP OF PEOPLE THAT GO OUT ON WEEKENDS TO PICK UP HIKERS. 
          'CAUSE ALL THE HIKING ADS COME HERE AND HIKE. 
          WELL, THEY 
          [00:30:01]
DON'T KNOW, YOU KNOW, SO EDUCATION, WE'RE EDUCATING, WE'RE DOING ALL KINDS OF THINGS LIKE THAT. 
          I WANNA SEE MORE TRAFFIC. 
          OKAY. 
          I DO WANNA SEE MORE TRAFFIC. 
          AND THEN THE NELLY'S ON THE KAREN'S ON FACEBOOK, THAT, THAT WHEN YOU GUYS RUN A REALLY NICE PIECE ABOUT REDEFINE THEM, WE GET ALL THE NELLIE'S AND KAREN'S PUTTING THIS HORRIFIC, TERRIBLE STUFF ON THE INTERNET. 
          I WOULD LIKE TO SEE THAT DISAPPEAR. 
          I WOULD LIKE SOMEBODY TO ADMIN THOSE PAGES. 
          IF YOU HAVE SOMETHING TO SAY TO CITY COUNCIL, YOU SHOULD DO LIKE ME, COME OVER AND SAY IT TO CITY COUNCIL INSTEAD OF BEING A WARRIOR ON THE INTERNET. 
          SO MY PEOPLE ARE COMING FROM TEXAS, CALIFORNIA, AND PHOENIX RIGHT NOW. 
          THAT'S NOT NECESSARILY THE MARKET WE ARE DRIVING. 
          LIKE TEXAS. 
          YES. 
          CALIFORNIA. 
          YES. 
          UM, I'M NORMALLY GETTING PEOPLE FROM CHICAGO FROM ALL OVER THE COUNTRY AND WE HAVE A TON OF REPEAT BUSINESS, VERY STRONG BASE OF REPEAT CUSTOMERS, AND THE MAJORITY OF THEM ARE STILL COMING. 
          AND THEY'RE FROM PENNSYLVANIA, NEW HAMPSHIRE, CONNECTICUT, NEW YORK, ALL OVER THE PLACE. 
          BUT THE, THE BASE THAT I'M SEEING RIGHT NOW THAT IS COMING TO TOWN IS TEXAS, CALIFORNIA AND PHOENIX. 
          I PERSONALLY FOR MY BUSINESS, HAVE TO BE VERY CAREFUL WITH OUR PHOENIX PEOPLE BECAUSE THERE'S A GENERAL ATTITUDE COMING TO TOWN OF NON-SUSTAINABILITY IN SEDONA. 
          YOU KNOW, AND, AND I'M SURE YOU'RE ALL AWARE OF THAT. 
          SO WE WANT THEM TO LOVE SEDONA AS MUCH AS WE LOVE SEDONA AND WE, WE DO ENFORCE THAT. 
          SO I WILL DECLINE TO RENT TO PEOPLE THAT I FEEL ARE GONNA GO OUT AND ABUSE OUR AREA IN ANY WAY, SHAPE, OR FORM. 
          THE BANNER AT THE AIRPORT IS AN OUTSTANDING IDEA. 
          I WAS JUST AT SKY HARBOR ON A TRIP THE OTHER DAY AND I WAS TALKING TO SOME PEOPLE ABOUT HOW I COULD GET US DOWN THERE BECAUSE MOTORIZED USES FINISH UP. 
          OKAY. 
          THANK YOU. 
          PLEASE, YOU GUYS PLEASE HELP US. 
          THANK YOU MARY. 
          THANKS. 
          OKAY. 
          OKAY. 
          THOMAS WILL BE FOLLOWED BY, UH, DAVID KEY. 
          START WITH YOUR NAME, CITY OF RESIDENCE, AND YOU'LL HAVE THREE MINUTES. 
          ALRIGHT. 
          UH, MY NAME IS THOMAS WBE, RESIDENT OF THE VILLAGE OF OAK CREEK IN SEDONA. 
          UH, IT WAS LAST. 
          THAT'S IT. 
          THAT'S IT. 
          YEP. 
          UM, SO I'VE BEEN MEETING, I'VE ACTUALLY COME HERE TO A COUPLE MEETINGS, UH, IN THE PAST MONTHS. 
          UH, I AM MY FAMILY. 
          WE HAVE A VACATION RENTAL MANAGEMENT BUSINESS, UH, IN THE VILLAGE OF OAK CREEK. 
          UM, HAVE ABOUT BETWEEN 10 TO 15 HOMES AT ANY ONE GIVEN TIME. 
          UM, MY FAMILY, RIGHT WHEN THE CRISIS, UH, BY THE WAY, I THINK THE CLOCK NEEDS TO START. 
          YEAH, I KNOW. 
          WE'RE, WE'RE WATCHING THAT. 
          OKAY. 
          UM, JUST TRY NOT TO EXCEED THREE MINUTES, IF YOU DON'T MIND. 
          YES. 
          UM, SO MY FAMILY COMMISSIONED ME. 
          MY BACKGROUND IS ENGINEERING AND, UH, I'VE BEEN A PROPERTY MANAGER SINCE 2018 WITH THE FAMILY AND THEN IN OTHER STATES AS WELL. 
          UM, I WAS COMMISSIONED TO HELP, UH, BOOST THE INDEPENDENT BOOK OR JUST TRY TO HELP THE COMPANY. 
          I FOUND INDEPENDENT BOOKINGS. 
          I STARTED GOING TO CONFERENCE EVENTS, SO MORE OR LESS, UH, I WAS COMMISSIONED TO HELP. 
          I DIDN'T LIKE WHAT I SAW IN THE INDUSTRY, SO I'VE BEEN DEVELOPING SOFTWARE FOR THE INDUSTRY AT LARGE. 
          I'VE BEEN BUILDING ON A PLATFORM CALLED GO HIGH LEVEL. 
          THEY HAVE THE MOST WEBSITES AND AUTOMATIONS IN THE WORLD RIGHT NOW, UH, ON THE INTERNET. 
          AND THEY'RE ACTUALLY MISSING FEATURES FOR VACATION RENTALS. 
          SO, UH, AS AN ENTREPRENEURSHIP STUDENT AT THE UNIVERSITY OF ARIZONA AS WELL, UH, I TOOK A BROAD LOOK AND REALIZED THAT THE ENTIRE INDUSTRY IS MISSING A POINT SPACE REWARD SYSTEM, SIMILAR THAT YOU SEE IN THE AIRLINES IN THE HOTEL INDUSTRY. 
          AND I'VE COMMISSIONED A TEAM AND WE'VE ACTUALLY BUILT THAT. 
          I ALSO HAVE A BOOKING ENGINE TO OPERATE ON THIS PLATFORM AS WELL. 
          IT'S A GLOBAL EFFORT. 
          SO I HAVE, I'VE MET WITH PEOPLE IN EVERY CONTINENT SO FAR. 
          UH, BESIDES THE POLLS, OBVIOUSLY POLAND IS PROBABLY CLOSEST. 
          UM, AND ESSENTIALLY WHAT I'M COMING TO YOU TODAY IS THAT THERE IS A DIRECT, UH, APPLICABLE WAY THAT I CAN REALLY HELP THE CITY, WHICH IS, UH, INTEGRATING THIS POINT SPACE REWARD SYSTEM AS AN INCENTIVE BECAUSE IT IS ECONOMIC. 
          A LOT OF THE REASONS WHY PEOPLE DON'T TRAVEL. 
          UH, WE HAVE ALL OF THE SYSTEMS BUILT FOR THIS ALREADY. 
          WE HAVE THE NURTURE SEQUENCE AND AUTOMATIONS THAT GO OUT TO INTRODUCE A POINT SPACE AURORA SYSTEM TO ALL THE SHORT TERM RENTALS. 
          IT'S A CRM SYSTEM THAT CAN APPLY ON TOP OF ANY BUSINESS. 
          OBVIOUSLY THE FUNDING HAS ALREADY GONE OUT IN THIS PARTICULAR WAY. 
          I JUST CAUGHT WIND OF IT LAST SECOND AND REALIZED THAT I CAN HELP IN THIS PARTICULAR FASHION. 
          UH, WHAT I'M ASKING FOR IS BASICALLY, UH, UM, HELP WITH NETWORKING. 
          I'M A YOUNG ENTREPRENEUR. 
          UM, I'M TRYING TO SERVE A GLOBAL MARKET, BUT I'M ALSO A SEDONA NATIVE AND WOULD LOVE TO HELP OUT MY COMMUNITY, MY FAMILY IN ANY WAY WITH, UH, I CAN, I CAN HELP. 
          UM, I, I'D LOVE THAT. 
          SO I'VE ALSO BEEN MEETING WITH DAVID AS WELL. 
          UM, AND WE'RE JUST GETTING GOING, BUT OBVIOUSLY THIS IS SOMEWHAT OF A CRISIS AND SOMETHING THAT CAN BE IMMEDIATELY SOLVED AND ASSISTED WITH IN THIS WAY. 
          THANK YOU, THOMAS. 
          THANK YOU. 
          ALSO, GEOFENCING IS A COOL STRATEGY FOR TERMINAL FOUR. 
          I THINK YOU GUYS LOOKED AT THAT. 
          YEAH. 
          AWESOME. 
          THANK YOU. 
          THANK YOU. 
          ALRIGHT, LAST SPEAKER WILL BE DAVID, UNLESS ANYONE ELSE WISHES TO SPEAK. 
          NOW WOULD BE THE TIME TO, UH, TO STEP UP. 
          OKAY, DAVID, WE'LL, WE'LL BE TIMING YOU, DAVID, KEY PRESIDENT AND CEO OF THE SEDONA CHAMBER OF COMMERCE, RESIDENT OF SEDONA 
          [00:35:01]
ON HERE, ON BEHALF OF THE BUSINESS COMMUNITY TODAY. 
          UM, SPEAKING WITH A LOT OF PEOPLE THAT ARE STRUGGLING, IT'S HEARTBREAKING. 
          I KNOW THAT WE'RE ALL LOOKING TO DO WHAT WE CAN. 
          AND SO I DO APPRECIATE THE PLAN THAT YOU ALL HAVE SHARED TO DO THAT. 
          I'M IN SUPPORT OF THAT PLAN, UM, AND SUPPORT OF YOU ALL VOTING AFFIRMATIVELY TO MAKE THAT HAPPEN. 
          UM, AT BEST, PEOPLE ARE ANXIOUSLY LOOKING AT THEIR BOOKS RIGHT NOW, THINKING, HOW LONG DO I HAVE? AT WORST, THEY'RE LAYING PEOPLE OFF. 
          THEY'RE SELLING EQUIPMENT. 
          THEY'RE DRAMATICALLY IMPACTING THEIR BUSINESS IN POTENTIALLY IRREVERSIBLE WAYS BY GETTING BRIDGE LOANS SHOULD THEIR CASH RESERVES NOT HOLD UP. 
          SO IT, IT IS VERY HEARTBREAKING AND I KNOW THAT WE ALL SEE IT NOW. 
          AND THIS IS JUST LENDS ITSELF TO THE CRITICAL NATURE OF THE WORK THAT, THAT WE ALL DO COLLECTIVELY TOGETHER TO BRING PEOPLE TO SEDONA AND TO REALLY COMMUNICATE THE VALUE OF OUR COMMUNITY. 
          SO JUST WANNA SAY THAT MORE THAN EVER, WE ARE STEADFAST IN OUR SUPPORTIVE OF THE SPECIFICALLY AT THIS DEPARTMENT. 
          UM, BUT, BUT ALL THE WORK WE DO TO BRING FOLKS HERE TO GET THEM TO STAY LONGER, UM, THE BOOKING WINDOWS ARE SHRINKING. 
          SO I THINK IT IS GOOD TO FOCUS ON THOSE DRIVE MARKETS. 
          UM, PEOPLE ARE IMPULSIVELY BOOKING TRIPS WHILE IT'S LESS, RIGHT? SO IT'S INSTEAD OF FOUR TRIPS IN A YEAR, THEY'RE TAKING AN AVERAGE OF THREE. 
          AND EVEN WHEN THEY ARE TRAVELING, UM, AT THE GOVERNOR'S CONFERENCE, THEY SHARED SOME STATS THAT PEOPLE ARE LOOKING AT. 
          30% OF PEOPLE ARE REPORTING THAT WHEN I DO TRAVEL, I WILL SPEND LESS IN RETAIL. 
          SO I WOULD UNDERLINE THAT, YOU KNOW, OUR, OUR, UM, OUR ADVENTURE-BASED BUSINESS ARE, ARE VERY IMPORTANT TO US. 
          UM, THE RETAILERS ARE HURTING IN A VERY UNIQUE WAY, UM, BECAUSE OF THE SPENDING POWER THAT'S BEEN CRUSHED OVER THE LAST COUPLE YEARS, LIVING EXPENSES RISING. 
          UM, SO THAT'S A SPECIFIC SECTOR THAT I WOULD ASK YOU ALL TO JUST, YOU KNOW, LET'S, LET'S CONTINUE TO, TO MEET WITH PEOPLE AND HAVE THESE CONVERSATIONS AND UNDERSTAND THE SERIOUSNESS OF WHAT'S HAPPENING AND AS MUCH AS WE CAN TO SUPPORT PEOPLE WITH, UM, THOSE FINANCING OPTIONS, WITH THOSE WORKFORCE OPTIONS. 
          UM, I WOULD ASK ANYBODY LISTENING WHO IS A BUSINESS OWNER WHO COULDN'T BE HERE TODAY, IF YOU ARE EXPERIENCING THAT PAIN, WE DO WANNA SUPPORT YOU WHETHER OR NOT YOU'RE A MEMBER OF THE CHAMBER OF COMMERCE. 
          AND, UM, YEAH, I APPRECIATE YOU ALL HAVING US WITH YOU TODAY. 
          I WISH IT WERE UNDER, UH, BETTER CIRCUMSTANCES, BUT I, I LIKE THAT WE'RE, UM, BEING INNOVATIVE AND, AND LOOKING AT FUNDING RIGHT WHERE IT'S NEEDED, UH, NOW. 
          SO THANK YOU. 
          THANK YOU, DAVID. 
          OKAY. 
          BRINGING IT BACK TO COUNCIL. 
          UH, WE HAVE ANY, UH, COMMENTS? UH, MELISSA, I MEAN, I DON'T, I DON'T KNOW WHAT ELSE THERE IS TO SAY, BUT OBVIOUSLY WE NEED TO DO SOMETHING, UM, TO TRY AND SUPPORT AN ENVIRONMENT IN WHICH BUSINESSES CAN THRIVE. 
          THAT IS THE JOB OF, OF THE CITY IS TO SUPPORT THAT ENVIRONMENT. 
          THIS IS THE WAY IN WHICH WE SUPPORT THAT ENVIRONMENT. 
          I KNOW MANY PEOPLE HAVE HEARD ME SAY OTHER THINGS. 
          I THINK WE SHOULDN'T BE SUPPORTING  WITH BUSINESSES, BUT THIS, WE SHOULD BE SUPPORTING. 
          THIS IS THE WAY WE, WE HELP OUR COMMUNITY, UM, STAY IN BUSINESS, THRIVE, ATTRACT. 
          AND, UM, SO I AM, I'M IN SUPPORT OF DOING WHAT WE NEED TO DO. 
          THESE ARE VERY TOUGH AND DRASTIC ECONOMIC TIMES AND THEY'RE VERY UNCERTAIN AND THERE'S NOT MUCH ELSE WE CAN DO. 
          BUT IF WE'VE GOT THIS IN OUR BUDGET, THEN IT JUST FEELS TO ME LIKE WE NEED TO DO THIS VICE MAYOR. 
          I SUPPORT THIS REQUEST FOR ALL THE REASONS THAT EVERYBODY HAS STATED AND KUDOS TO YOU THAT YOU CAN, UH, OPERATE SO QUICKLY THAT WE COULD HAVE ADS THIS WEEK REACHING THE MARKET. 
          THANKS, ROB KEEGAN, JAMES , AND THE WHOLE TEAM. 
          DEREK, YOU WANNA HAVE A FEW WORDS? JUST, I, I SUPPORT THE ASK. 
          UM, IT'S IMPORTANT THAT WE SUPPORT OUR LOCAL BUSINESSES AND I'M GLAD TO SEE THAT YOU GUYS HAVE MOVED QUICKLY TO DO SO. 
          KATHY, DID I MISS IT? UM, DID THE TAB HAVE ANY INPUT ON THIS? WE DIDN'T HAVE A TAB MEETING AND REALLY WE STARTED THINKING ABOUT THIS ABOUT 10 DAYS AGO. 
          OKAY. 
          UM, WE INFORMED THEM, INFORMED THEM THAT WE WERE COMING HERE TODAY AND WOULD HAVE GONE TO THEM SHOULD I HAVE HAD THAT OPPORTUNITY? YEAH, IT'S A TIMING FACTOR, RIGHT? OKAY. 
          UM, DO WE WANT TO SOLICIT ANY COMMENT FROM THE TAB FROM, I CAN'T WHO MIGHT BE, I SAID, I'M SORRY. 
          I SAID DO WE WANNA SOLICIT ANY COMMENT FROM ANY TAB MEMBERS WHO MIGHT BE PRESENT? ? I, I, I THINK WE SHOULD AFTER WE COMPLETE THIS PORTION OF, I, I JUST BECAUSE I DO SUPPORT AND TO GET THAT ON THE RECORD, UM, I, I SUPPORT THIS, UM, ASK, I THINK THAT AGAIN, WHAT REALLY IS COMPELLING TO ME IN MY SUPPORT IS THE TIMING. 
          THE FACT THAT YOU RECOGNIZE, YOU SEE, YOU SEE AN ISSUE, YOU'VE BROUGHT IT RIGHT THERE, AND YOU CAN TURN 
          [00:40:01]
IT AROUND THAT QUICK. 
          THAT IS IMPRESSIVE. 
          AND I DON'T THINK THAT WE'VE EVER BEEN ABLE TO DO ANYTHING LIKE THAT BEFORE IN TOURISM, YOU KNOW? AND, AND I THINK THAT'S REALLY, IF ANY, IF NOTHING ELSE, I WILL SEE WHAT THE ROI IS, YOU KNOW, BUT, UM, IF NOTHING ELSE, IT'S CERTAINLY WORTH THE INVESTMENT IN THAT EXPERIMENT OF THAT TIMING. 
          SO, YEAH. 
          THANK YOU FOR THAT. 
          SO, UH, I WILL ALSO SUPPORT THIS. 
          I THINK IT'S VERY IMPORTANT THAT WE SHOW OUR SUPPORT FOR THE BUSINESSES. 
          AND QUITE HONESTLY, THE FACT THAT YOU WERE ABLE TO HEAR ABOUT THE ISSUE, LISTENING TO OUR BUSINESSES, KNOWING THAT THERE'S A PROBLEM AND REACT AS EVERYONE ELSE HAS SAID SO QUICKLY, YOUR WHOLE TEAM HAS DONE A FANTASTIC JOB AND I'M REALLY PROUD OF ALL OF YOU, QUITE HONESTLY. 
          UH, AND SO I WILL SUPPORT THIS. 
          UH, YOU DO YOU WANT TO COME UP? I, I MEAN I, YOU REALLY, I DON'T THINK YOU CAN REALLY SPEAK FOR THE TAB, BUT AS A MEMBER OF THE TAB, I THINK YOU COULD HAVE AN OPINION. 
          I MEAN, YEAH, THIS IS BOB HKI, UH, SONSONA, RESIDENT MAYOR, VICE MAYOR, UH, COUNCIL. 
          UM, WE DID NOT SPEAK SPECIFICALLY ABOUT THIS ISSUE AT THE LAST TAB MEETING, BUT WE DID TALK ABOUT CONTINGENCY PLANNING FOR A SITUATION THAT WE'RE NOW ENCOUNTERING. 
          AND IN FACT, AT THE LAST TAB MEETING A NUMBER OF MEMBERS WHO HAVE BUSINESSES IN TOWN, WERE TALKING ABOUT HOW THE AVERAGE RETAIL SALE WAS DROPPING SUBSTANTIALLY THAT THEIR TRAFFIC COUNTS WERE DOWN, UH, IN STORE VISITS. 
          AND SO WE DID ASK IF THERE WAS A CONTINGENCY FUND AND THAT THAT SHOULD BE PART OF THE, THE ASK, UH, FOR THE BUDGET FOR THE, I GUESS NOW THE CURRENT FISCAL YEAR. 
          AND, UM, WE WERE ASSURED THAT, UM, THE CITY COUNCIL DID HAVE FUNDING THAT COULD BE AVAILABLE, UH, IF THE NEED AROSE AND WE DIDN'T TAKE A VOTE ON THE ISSUE. 
          UM, BUT THE CONSENSUS OF, OF THE FOLKS AT THE TABLE WAS THAT WE SHOULD BE READY TO ACT IF NEEDED. 
          AND I THINK, UM, YOU KNOW, THE SITUATION CALLS FOR US TO ACT. 
          SO THANKS BOB. 
          EVERYBODY ELSE FROM TAB? OKAY. 
          NOBODY ELSE? MATT TAP. 
          OKAY. 
          THANK YOU BOB. 
          UM, ALRIGHT. 
          DO WE HAVE A MOTION? WELL, WE HAVE A MOTION. 
          ANYONE WISH TO SPEAK TO THE MOTION? I MOVE TO APPROVE AMENDMENT NUMBER THREE TO THE PROFESSIONAL SERVICES AGREEMENT WITH DAVE LEY AND ASSOCIATES, D-B-A-D-B-A TO AMEND THE SCOPE AND INCREASE COMPENSATION IN AN AMOUNT NOT TO EXCEED $60,000 FOR MARKETING SERVICES FOR A NEW TOTAL CONTRACT VALUE, NOT TO EXCEED $1,007,000 . 
          OKAY, SECOND. 
          OKAY, SECOND BY THE VICE MAYOR. 
          OKAY. 
          GOT IT, MARCY. 
          OKAY. 
          ALRIGHT. 
          ANY DISCUSSION, HEARING, NO DISCUSSION? ALL IN FAVOR SAY AYE. 
          AYE. 
          AYE. 
          ANY OPPOSED OR UNANIMOUS? OKAY. 
          THANK YOU. 
          GOOD JOB TEAM. 
          VERY GOOD JOB. 
          THANKS. 
          UH, ITEM B LOOKS, I GET OLD DISCUSSION, POSSIBLE ACTION REGARDING, UH, IDEAS FOR FUTURE MEETINGS AND AGENDA ITEMS. DO WE HAVE ANYTHING FROM THEAS? ANNETTE, DO YOU HAVE ANYTHING? NO. 
          ALRIGHT. 
          HEARING NONE. 
          THIS MEETING IS NOW ADJOURNED. 
          BOB, HANG OUT. 
          ALRIGHT.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.