[00:00:01]
OH, RECORDING.[1. CALL TO ORDER, PLEDGE OF ALLEGIANCE, ROLL CALL]
GONNA CALL THE MEETING TO ORDER.PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA.
AND TO THE REPUBLIC STANDS NATION.
NATION NATION, UNDER GOD, INDIVISIBLE, WITH LIBERTY, JUSTICE FOR ALL.
RENEE TAYLOR AND LINDSEY HAMMERMAN.
[2. ANNOUNCEMENTS AND SUMMARY OF CURRENT EVENTS BY BOARD MEMBERS AND STAFF]
ANYBODY HAVE ANY UPDATES FOR FROM THE BOARD? UM, THIS IS NOT AN UPDATE, AND PERHAPS IT'S NOT AN APPROPRIATE PLACE TO MENTION IT, BUT I DO FEEL COMPELLED TO SAY THAT OUR MAYOR STEPPED DOWN, UH, YESTERDAY.SO, UH, I DON'T, I'M ASSUMING THAT HAS NO IMPACT ON US, AT LEAST NOT YET.
BUT THAT'S AN, JUST AN INTERESTING AND MAYBE SIGNIFICANT NOTE.
ANYBODY ELSE? ANY MEETINGS OR THINGS WE'VE ATTENDED IN THE LAST MONTH? WELL, THE LIBRARY HAS KICKED OFF THEIR CAPITAL CAMPAIGN TO RAISE MONEY FOR THE RENOVATIONS.
THEY DID A PERFORMANCE LAST WEEK IN ALLISON BROWN QUINTET, A BANJO GROUP CAME IN, UM, WHICH I WENT TO AND TOOK VI TO MY HUSBAND TOO.
IT WAS A REALLY COOL EXPERIENCE.
UM, BUT YEAH, SO JUST SOMETHING TO KEEP IN MIND THAT THE LIBRARY WILL BE LOOKING FOR FUNDS FOR THE RENOVATIONS.
ALSO, NOW THAT YOU SAY THAT, I'M REMINDED, I'M INVOLVED WITH NORTHERN ARIZONA CLIMATE CHANGE ALLIANCE, AND THEY HAVE A PROGRAM WITH THE LIBRARY.
IT'S THE TOOL LENDING LIBRARY, AND THEY'RE HAVING A FIX IT CLINIC, THE, THIS SATURDAY, UH, WHICH IS JUST LIKE A SUPER COOL IDEA.
SO IT DOESN'T NECESSARILY HAVE TO DO WITH TOURISM, BUT IT DOES HAVE TO DO WITH HOW GREAT THE LIBRARY IS.
JUST WANTED TO KICK THINGS OFF.
I HOPEFULLY YOU NOTICE THERE IS A MUG AT YOUR SEAT.
UM, THESE WERE MADE CUSTOM FOR US, SPECIFICALLY FOR KIND OF THE TABBAN CITY COUNCIL, BUT WE'LL FIND OTHER WAYS TO USE THE ONES, OTHER ONES WE HAVE, UM, BY ALEX ANG WITH ANG CERAMICS, UM, LOCATED ON COFFEE POT ROAD OVER BY, OVER BY BASHA.
SO HE WAS REALLY EXCITED ABOUT THE PROJECT.
UM, WE'RE REALLY EXCITED WITH THE RESULT.
UM, IT'S ANOTHER NICE WAY TO SHOW THE BRAND THAT YOU ALL HELPED US, HELPED US EXECUTE ON.
UM, I'VE REMINDED CAITLYN TO TELL US ALL THAT BEFORE WE LEAVE TODAY, I WANT TO GET A PICTURE OF EVERYBODY HOLDING THEIR MUG.
SO MAYBE WHEN WE CAN BE IN THE MEETING, WE CAN JUST STICK AROUND AND TAKE A QUICK PHOTO.
I WAS TALKING ABOUT, AND HE SIGNED IT TOO.
SOME OF THEM ARE IN DARKER TEXTS THAN OTHERS.
I WAS GONNA SAY ALTHEA I SECONDS.
THIS, I DO NOT BELIEVE MY DISLIKE.
ALSO, I LIKE THE, I LIKE THE COLORS.
I LIKE THE BROWN AND THE FRENCH.
I THINK IT WORKS FOR, WE SPENT A LOT OF TIME WITH SOME PROTOTYPES WITH ALEX.
UH, WE HAD FIRST MET HIM DURING A, UH, CONTENT CREATOR, UM, TRIP THAT WE HAD ORGANIZED, AND THEN REALIZED HE'D BE A FANTASTIC WAY TO KIND OF FURTHER EXTEND THE BRAND AND EXPLORE A LOCAL APPLICATION OF IT.
SO, UM, OTHER NEWS, UH, DANIELLE'S HAS TAKEN A NEW JOB, UH, WHICH NO LONGER HAS HER WORKING WITHIN SEDONA.
THEREFORE, SHE, UM, SUBMITTED HER RESIGNATION FROM THE TAB TO US, UH, LAST MONTH.
UM, AND THAT MEANS THAT, YOU KNOW, WE'RE JUST LOOKING.
WE HAVE ONE MORE, UM, VACANCY THAT WE'RE LOOKING TO FILL, UM, WHICH IS LEADS ME TO APPLICATIONS ARE CURRENTLY BEING ACCEPTED FOR THE TAB THROUGH OCTOBER 9TH.
UM, JUST PLEASE KINDA HELP US SHARE THAT MESSAGE BROADLY.
WE'VE HEARD FROM QUITE A FEW FOLKS.
WE KNOW FOLKS ARE REAPPLYING THAT ARE TERMING OUT, BUT, UM, JUST PLEASE HELP US MAKE SURE WE HAVE A GREAT LIST OF POTENTIAL CANDIDATES.
UM, ALSO WANNA ACKNOWLEDGE THAT, UM, LINDSAY AND ALTHEA JOINED US FOR THE VOLUNTEER APPRECIATION BRUNCH.
AND ALTHEA WAS GIVEN AN AWARD, UM, FOR HER SERVICE ON THE TAB AND KIND OF ADJACENT TO THE WORK THAT SHE SUPPORTS WITH THE TOURISM PROGRAM.
AND THEN, UH, A COUPLE WEEKS AGO, LAUREN LED A PHOTO SHOOT, UH, WITH, UM, OUR, FOR KIND OF OUR CAMPAIGN PHOTOGRAPHER, ELISE, FOR OUR WINTER, OUR WINTER CAMPAIGN THAT WE WILL BE HOPEFULLY LAUNCHING IN MID-OCTOBER.
I DON'T KNOW, LAUREN, IF YOU WANNA QUICKLY JUST DESCRIBE SOME OF THE LOCATIONS.
I KNOW WE WERE AT EXPOSURES GALLERY.
I KNOW THAT WE WERE UP AT MESA GRILL.
UM, LET'S SEE IF I CAN REMEMBER AT ALL.
WE DID, UM, CATHEDRAL TRAIL, UM, OR NEXT TO IT GETTING SHOTS, UM, ON THE NORTH SIDE OF IT.
[00:05:02]
THEN WE DID SEDONA ART CENTER, AND WE DID BOTH THE CERAMICS AREA, UM, THE LITTLE POTTERY STUDIO AND ALSO UP IN THE GALLERY.UM, THEN WE WENT, UH, WE WENT OUT TO, UM, THE MEZCAL TRAILHEAD AND I HAD ONE OF OUR VOLUNTEER PARK RANGERS MEET US OUT THERE TO GET SOME MORE SUSTAINABILITY MESSAGES BECAUSE OUR, 'CAUSE DVA TOLD US THAT WE WERE USING THE LADY, UM, IN THE HAT THAT'S SMILING REALLY, REALLY BIG.
SO, UM, THEY WANTED ANOTHER, ANOTHER PERSON IN THERE.
THEN WE WENT TO STONE BEER CO, UM, OVER TO BASE CAMP, UM, AND DID, UH, A LITTLE EVENING SESSION THERE.
UH, THE NEXT MORNING WE GOT UP AND WENT TO EXPOSURES LIKE ANDREW SAID.
UM, JUST TRYING TO MAKE SURE THAT WE HIT ALL OF OUR GALLERIES AND MAKE SURE THAT WE'RE REPRESENTING OUR, OUR ARTS CULTURE HERE.
WELL, UM, THEN WE WENT AND, YEAH, WENT TO MESA GRILL.
WE TRIED TO, I DON'T KNOW HOW THE SHOT'S GONNA TURN OUT.
WE TRIED TO SIT ON THE PATIO AND GET A PLANE, LIKE AS IT WAS LANDING.
UM, SO I DON'T KNOW WHAT THAT'S GONNA LOOK LIKE.
AND THEN WE WENT TO THE AIRPORT VORTEX TO GET SOME SHOTS THERE.
AND THEN WE FINISHED AT AMANTE, UM, THAT NIGHT.
I AM IN ALMOST ALL OF THE PHOTOGRAPHS, WHICH, WHICH MAKES ME DEEPLY UNCOMFORTABLE,
BUT, UM, I, I JUST COULDN'T HAVE, I DIDN'T HAVE THE FORESIGHT TO LINE UP MODELS, WHICH MEANS THAT YOU HAVE TO USE YOURSELF WHEN THAT HAPPENS.
I JUST GOT A NOTE FROM THE PHOTOGRAPHER TODAY THAT SAID SHE WAS GONNA GIVE US, UM, A FEW OF HER FAVORITES IN THE NEXT COUPLE DAYS.
AND I'M ANXIOUSLY AWAITING AS IS JAMES, UM, BECAUSE HE'S TRYING TO BUILD OUT THE ADS FOR THE WINTER CAMPAIGN.
UM, THEN OBVIOUSLY WE'LL BE TALKING ABOUT THE WINTER CAMPAIGN AND THE TERMINOLOGY.
SO IT'S NICE TO KNOW THE LOCATIONS THAT WE WERE SHOOTING TO HELP YOU KIND OF VISUALIZE WHERE WE'RE GONNA GO WITH THESE.
UM, AND THEN FINALLY, UM, HOPEFULLY YOU'RE ALL AWARE THAT WE DID OUR SECOND INAUGURAL YEAR OF THE RELAUNCH OF THE SEDONA RESTAURANT WEEK.
I KNOW THAT THERE WAS ONE, BUT WE KIND OF KICKED IT OFF AGAIN.
WHILE TIME GROUP HAS REALLY BEEN LEADING THE CHARGE WITH, WITH OUR SUPPORT AS WELL AS MANY OTHER PARTNERS ACROSS, ACROSS THE CITY.
UM, JUST WANT TO SHARE A QUICK ANECDOTE WITH YOU.
I, I GOT SOME REALLY NICE FEEDBACK FROM, FROM A RESTAURANT THAT PARTICIPATED.
THEY HAD CONTACTED US IN JULY AS PART OF THE BUSINESSES THAT WERE TELLING US THAT PERFORMANCE WAS DOWN.
REALLY ONE OF THE KIND OF LEADING FACTORS FOR WHEN WE SENT OUT OUR SURVEY, TOOK A DEEP DIVE INTO RESEARCH, PRESENTED A COUNCIL TO GET THE EXTRA FUNDS FOR THE AUGUST, UM, CAMPAIGN BOOST.
UM, I HEARD FROM THEM, UH, LAST WEEK.
THEY JUST SAID, HEY, JUST THANKS SO MUCH FOR ALL EVERYONE'S DOING WITH SEDONA RESTAURANT WEEK.
I SAW MORE PEOPLE THAT WEEK THAN I SAW IN AUGUST, AND JUST REALLY THANK YOU FOR MAKING THAT POSSIBLE.
SO A NICE KIND OF EXAMPLE OF HOW PROGRAMS ARE BEING MADE AVAILABLE TO BUSINESSES.
SOME ARE CHOOSING TO PARTICIPATE, AND I WAS JUST HAPPY TO SEE THAT FOLKS ARE FINDING VALUE FROM, FROM THESE TYPES OF PROGRAMS THAT, UM, WE, WE MAY NOT BE LEADING, BUT WE'RE CERTAINLY PARTNERING WITH FOLKS ON.
UM, I DON'T KNOW IF YOU WERE PLANNING ON TALKING ABOUT IT LATER ON, BUT, UM, CAN YOU MENTION OUR GET TOGETHER WITH TO WAKA PAK BUSINESSES NEXT WEEK? YEP.
AND THEN, UM, WE ARE HOSTING A PUBLIC MEETING ON TUESDAY, OCTOBER 7TH FROM EIGHT 30 TO 10 AT RENEE RESTAURANT TO LOCKA.
UM, IT IS BILLED AS A LISTENING SESSION FOR, TO LOCK UP HOCKEY TENANTS.
UM, FOUR MEMBERS OF CITY COUNCIL WILL BE AT THAT MEETING, THEREFORE, IT IS A PUBLIC MEETING, SO IT IS OPEN TO THE PUBLIC, BUT JUST KNOW THAT REALLY THE, THE PURPOSE OF IT IS TO PROVIDE, TO LOCK UP HOCKEY BUSINESS TENANTS, A CHANCE TO, UM, LEARN MORE ABOUT THE TOURISM PROGRAM AND ASK QUESTIONS AND COMMUNICATE HOW THEIR SUMMER WAS AND THEIR THOUGHTS ON TOURISM IN GENERAL.
UM, ANOTHER NEWS, SEDONA IN THE NEWS, I THINK I REFERENCED THAT, UM, WE WERE WORKING ON A 36 HOURS IN SEDONA AS PART OF A NEW YORK TIMES STORY.
I JUST WANNA KIND OF DESCRIBE HOW THIS HAPPENED.
UM, JUST SO YOU KNOW A LITTLE BIT MORE ABOUT HOW THESE TYPES OF ARTICLES COME TO LIFE.
UM, WE DID NOT INSTIGATE THIS ARTICLE.
UM, THIS, WE WERE SELECTED BY THE NEW YORK TIMES TO RECEIVE IT, REALLY, WHY IT'S CALLED EARNED MEDIA.
UM, IF I HAD TO GUESS, UM, THE WOMAN THAT WE WORKED ON THE ARTICLE ALMOST A YEAR AGO THAT CAME OUT A, A PSYCHIC AND A SKEPTIC WALK INTO A VORTEX, IF YOU REMEMBER THAT ARTICLE.
UM, BUT THAT, THAT, THAT AUTHOR, UM, ALSO WRITES 36 HOURS FOR NEW YORK TIMES.
UM, AND THEN WE GOT CONTACTED BY THIS AUTHOR, UH, HER NAME IS ABBY, AND SHE SAID, HEY, I JUST WANNA GET SOME BACKGROUND.
SO THIS IS ONE THAT WE PROVIDED BACKGROUND ON, IS REALLY THE TERMINOLOGY THAT WE LIKE TO USE.
UM, A LOT OF HELP WITH FACT CHECKING, BUT ALSO HELP WITH KIND OF GUIDING, GUIDING THE OUTPUT.
SO GOOD EXAMPLES OF US SAYING, HEY, I'M NOT SURE WHAT YOUR STORY IS, BUT IF THERE'S ANYTHING THAT REFERS TO A CAVE IN YOUR STORY, WE KINDLY ASK THAT YOU DON'T INCLUDE THAT.
BUT IT GIVES US A CHANCE TO GUT CHECK, TO MAKE
[00:10:01]
SURE THAT WE DON'T SEE WORDS LIKE X CAVE END UP END UP IN A NEW YORK TIMES ARTICLE, BUT ALSO A CHANCE FOR US TO SAY, HEY, ARE YOU MENTIONING OUR SHUTTLE SYSTEM AS WELL? SO WE REALLY, REALLY PROUD OF THE, UM, TWO CALL OUTS THAT LANDED IN THE FINAL ARTICLE THAT REALLY BUILD AWARENESS OF THIS SONSONA SHUTTLE.UM, SO AGAIN, UM, NOT ONE THAT WE PITCHED, BUT ONE THAT WE RECEIVED, BUT WE ALSO HAD A CHANCE TO GUIDE AND MAKE SURE THAT THE FINAL RESULT ALIGNS WITH OUR EDITORIAL GUIDANCE.
AND THEN CAITLYN, OH, SO I, I, I WANTED TO EMAIL YOU, BUT I DIDN'T HAVE TIME.
I DID WANNA SAY CONGRATULATIONS ON THAT.
I, I AM A FIRM FOLLOWER OF THOSE 36 HOURS.
WHENEVER I GO ANYWHERE, I LOOK FOR THOSE.
AND SO I WAS SO EXCITED TO SEE THEM, AND I THINK IT'S JUST A REALLY GREAT PITCH.
IT'S A GOOD, WE TALKED ABOUT PRICE POINT LAST TIME.
IT'S A GREAT PITCH AND SO WELL DONE.
YEAH, I MEAN, I THINK, I THINK THE LAST ONE I COULD FIND WAS FROM 2007, SO, WOW.
UM, COLTON, THEN CAITLYN, IF YOU WANNA HAND OUT THE MAGAZINES, UM, JUST WANTED TO UPDATE.
I HAD MENTIONED THIS A COUPLE TIMES, BUT, UM, WE HAVE BEEN WORKING ON OTHER EARNED MEDIA WITH, UM, KIND OF HIGHER END LUXURY MAGAZINES OR MAGAZINES LOCATED IN HIGHER END COMMUNITIES.
SO, UM, EARLIER THIS MONTH WE PARTNERED WITH BRAND USA ON A PRESS TRIP FOR A GENTLEMAN NAMED CORBIN HU, WHO IS THE EDITOR IN CHIEF OF PURE LUXURY MAGAZINE, WHICH IS THE, UM, KIND OF LIKE MOST PROMINENT CHINESE LANGUAGE MAGAZINE FOR THE CANADIAN MARKET.
SO PRIMARILY IN TORONTO AND, UM, VANCOUVER, BUT ALSO HAS EXTENSIONS IN TAIWAN AS WELL, WHERE THEY'RE BASED.
THAT SHOULD GENERATE A FOUR TO FIVE PAGE SPREAD ABOUT SEDONA IN THAT MAGAZINE IN NOVEMBER.
GRANTED IT WILL BE IN CHINESE
UM, AND THEN THE OTHER ONE THAT'S GETTING PASSED AROUND, I THINK IT'S WITH YOU, RICHARD, UM, IS
UH, SHE IS THE EDITOR IN CHIEF OF DISHING JACKSON HOLE AND DISHING PARK CITY, WHICH IS A PUBLICATION TARGETED TO THOSE TWO KIND OF HIGHER IN LUXURY COMMUNITIES.
UM, THE GOAL WILL BE TO HAVE, AGAIN, A FOUR PAGE SPREAD.
THE, THE POST-ITS ARE WHERE THE EXAMPLE ARTICLE WOULD BE.
THAT'S THE, I WAS LIKE, YEAH, YEAH, YEAH, YEAH.
UM, SO JUST AGAIN, LETTING YOU KNOW, I, I KNOW WE'VE TALKED ABOUT HOW ARE WE ATTRACTING A MORE LUXURY AUDIENCE, YOU KNOW, CAMPAIGNS AS ONE WAY THAT WE MARKET, BUT JUST KNOW THAT OUR, OUR EARNED MEDIA STRATEGIES, OUR WORK WITH TRAVEL AGENTS, SPECIFICALLY LUXURY TRAVEL AGENTS, OR OTHER WAYS THAT WE'RE ENTERING THOSE MARKETS AND REALLY INFLUENCING TRAVEL TO THEM.
SO JUST REMEMBER THERE'S A, A MULTITUDE OF WAYS THAT WE BUILD AWARENESS OF SEDONA.
UM, AND THEN JUST THIS WEEK WE HAD A MEXICAN ACTRESS AND LIFESTYLE INFLUENCER HERE ON A CONTENT CREATOR TRIP WITH THE ARIZONA OFFICE OF TOURISM NAMED DOMINICA POLENTA.
UM, AGAIN, ANOTHER HIGHER END CONTENT CREATOR KIND OF LUXURY.
UM, THAT WAS A PARTNERSHIP WITH AMBIENTE AND A OT.
SO, UM, WHEN WE HAVE FOLKS LIKE THIS IN TOWN, THEY DELAY THEIR CONTENT UNTIL THEY'RE OUT OF TOWN, UM, FOR THEIR SAFETY.
SO WE EXPECT THAT WE'LL SEE THE CONTENT OUT LATER IN THE MONTH.
[3.a. Minutes from Wednesday, September 3, 2025 meeting]
NEED APPROVAL OF THE MINUTES.EVERYBODY GET TO READ THE MINUTES.
ANY OPPOSED? APPROVED REGULAR.
REGULAR BUSINESS SUMMER 2025, DESTINATION MARKET CAMPAIGN.
QUITE A QUICK CHANGE OF PLANS.
[5.c. Sedona Shuttle updates]
ENOUGH TO HAVE, UM, AMBER AND ANDY FROM, UM, OTHER CITY OF SEDONA DEPARTMENTS.I KNOW YOU ALL MENTIONED WANTING TO GET SOME UPDATES FROM THEM.
SO JUST TO RESPECT, UM, AMBER'S TIME, WE'VE GOT HER GOING FIRST OKAY.
NO,
[00:15:01]
SOUNDS GOOD.UM, DO YOU WANNA BRING THE MIC DOWN REAL QUICK? OH, I'LL PUT IT DOWN.
I'VE BEEN RUNNING FROM MEETING TO MEETING, SO I'M SORRY THAT I'M NOT AS ORGANIZED AS I POSSIBLY COULD BE.
I WANNA THANK YOU ALL FOR HAVING ME HERE TODAY.
UH, JUST TO PROVIDE YOU A BRIEF UPDATE ON OUR SEDONA SHUTTLE PROGRAMS HERE.
I'M AMBER WAGNER, THE TRANSIT ADMINISTRATOR HERE WITH THE CITY OF SEDONA, AND I'LL BE GIVING YOU AN UPDATE ON OUR SERVICES, WHAT WE'VE ACCOMPLISHED SO FAR, HOW THESE BENEFIT OUR COMMUNITY AND TOURISM, AND WHAT'S NEXT IN OUR PROGRAM.
LET'S TALK ABOUT OUR TRAILHEAD SHUTTLE SERVICE, WHICH IS THE BACKBONE OF SEDONA SHUTTLE SERVICES.
AND IT WAS LAUNCHED IN MARCH OF 2022.
WE CURRENTLY OPERATE THREE PARK AND RIDE LOTS, THREE SHUTTLE ROUTES AND SERVICE TO FIVE MAJOR TRAILHEADS.
THOSE TRAILHEADS ARE CATHEDRAL ROCK, LITTLE HORSE SOLDIERS PASS DRY CREEK VISTA, AND, UH, MEZCAL, OH, EXCUSE ME.
AND, UH, MEZCAL DEVIL'S BRIDGE AREA.
OUR PARKING IS CURRENTLY FREE AND THE RIDES ARE FREE.
UH, THIS WAS DESIGNED TO TAKE PRESSURE OFF OUR MOST POPULAR TRAILHEAD, TRAILHEADS AND OUR NEIGHBORHOODS WHERE PARKING IS LIMITED TO DATE.
WE'RE EXTREMELY PROUD OF THIS STATISTIC, IS THAT WE HAVE PROVIDED OVER A MILLION BOARDINGS AND RIDES SINCE MARCH, 2022.
SINCE LAUNCHING THIS SERVICE, UH, IN JUST THIS PAST YEAR, FISCAL YEAR 25, WE HAD OVER 358,000 BOARDINGS, WHICH REMOVED MORE THAN 129,000 VEHICLE TRIPS TO THE COMMUNITY.
UH, AND ON AVERAGE, WE'RE TRANSPORTING ABOUT 1200 PASSENGERS PER DAY ON THESE ROUTES.
CAN I ASK YOU A QUESTION? YES.
H HOW DID YOU HAVE PROJECTIONS AND HOW DOES THIS COMPARE TO WHAT YOU'D HOPE TO ACHIEVE? I WOULD HAVE TO LOOK AT THOSE INITIAL PROJECTIONS.
I BELIEVE THEY'VE SURPASSED WHAT WE ORIGINALLY PLANNED THE SERVICE FOR.
HOW I'VE BEEN HERE FOR ABOUT SIX MONTHS NOW.
BUT, AND HOW CLOSE TO CAPACITY IS IT? UM, WE, DEPENDING ON THE SEASON, UH, AND DEPENDING ON WHAT TRAILHEAD ROUTE, UH, CATHEDRAL ROCK WE HAVE SEEN IS, IS PRETTY SATURATED, AND THAT IS STABILIZING.
SO WE'RE PROBABLY AT CAPACITY AT CATHEDRAL ROCK, BUT THE OTHERS, WE HAVE GROWTH FOR RIDERSHIP.
UH, THE SERVICE RUNS FROM THURSDAY THROUGH SUNDAY YEAR ROUND, AND, UH, WE EXPAND THAT TO DAILY OPERATIONS, UH, DURING SPRING AND FALL, PEAK SEASONS.
NEXT, AS WE BUILT ON THE SUCCESS OF OUR TRAILHEAD SHUTTLES, WE LAUNCHED OUR SEDONA SHUTTLE CONNECT.
IT'S OUR ON DEMAND MICRO TRANSIT SERVICE THAT LAUNCHED IN AUGUST OF 2024.
SO IT'S IN ITS INFANT STAGE, ALMOST WE'RE, BUT WE'RE OVER A YEAR OLD.
WE'RE EXCITED TO SAY IT'S AN APP BASED DOOR TO DOOR SERVICE.
THINK OF IT AS LIKE A RIDE SHARING UBER OR LYFT.
UH, AND IT IS $2 EACH WAY, UH, AND IT CAN RE RESIDENTS AND VISITORS NEEDS.
IT OPERATES THURSDAY THROUGH SUNDAY, 6:30 AM TO 8:30 PM AND DAILY DURING THE PEAK SEASONS, UH, THE SAME AS OUR TRAILHEAD SHUTTLES.
IT CAN, IT COVERS MOST OF SEDONA AND SERVES A WIDE AUDIENCE, VISITORS, RESIDENTS, WORKERS, AND VISITORS.
IN OUR FIRST YEAR OF SERVICE, WE PROVIDED OVER 14,000 RIDES IN FISCAL YEAR 25.
AND WE'RE NOW GOING TO BE EXPANDING OUR SERVICE AREA AS OF NOVEMBER OF THIS YEAR.
THIS FALL, WE'LL LAUNCH A PILOT IN THE CHAPEL IN MYSTIC HILLS NEIGHBORHOODS TO IMPROVE RESIDENT AND POTENTIAL VISITOR ACCESS TO THE CHAPEL AREA WHILE REDUCING ROADWAY CONGESTION IS OUR, OUR PLAN FOR THIS PILOT.
WE ARE WORKING WITH THE CHAPEL NEIGHBORS CORE COMMITTEE GROUP ON, UH, ENGAGEMENT, WORKING ON DROP OFF AND PICK UP LOCATIONS AND, UH, COMMUNICATING WITH THE COMMITTEE.
UM, I HAVE A QUESTION ABOUT THAT.
I LIVE IN THE CHAPEL AREA, SO I'M NOT PART OF THE EXEC, BUT I'VE BEEN TO THE MEETINGS MM-HMM
AND I AM A HUGE COMPONENT OF GETTING THE SHUTTLE, HAVING THE SHUTTLE STOP AT THE CHAPEL.
AND I KNOW GAIL DE GOTTI HAS TOLD ME ALL KINDS OF REASONS WHY THAT'S NOT POSSIBLE, BUT I WANNA KEEP SAYING THAT OVER AND OVER AGAIN BECAUSE IT SEEMS THAT, UH, THE LITERATURE RESEARCH WOULD SHOW US THAT A PARKING LOT ONLY IN, I MEAN, 'CAUSE THEY'RE RIGHT.
TALKING ABOUT BUILDING A BIGGER PARKING LOT, THERE ONLY INCREASES THE NUMBER OF VEHICLES.
[00:20:01]
INCREASES THE NUMBER OF CARS, WHEREAS HAVING ACCESS TO TRANSIT WILL HAVE PEOPLE TAKE TRANSIT.SO WE'RE, AND PUTTING A PLUGIN FOR THAT PUBLICLY.
AND, UH, WE'RE WORKING WITH THE CORE COMMITTEE AND I'VE BEEN TEXTING GAIL DAILY, UH, FOR THE LAST WEEK OR SO.
UH, WE STARTED WORKING WITH THE COMMITTEE OVER A MONTH AGO AFTER SHE, UH, PROVIDED INITIAL DATA FROM A SURVEY THAT SHE, UH, SENT OUT TO THE COMMUNITY MEMBERS.
AND WE'RE STILL WORKING ON THAT DESIGNATED POINT OF PICKUP AND DROP OFF FOR THOSE THAT WANT TO GO TO THE CHAPEL.
UH, SO WE'RE WORKING WITH THE COMMITTEE ON THAT.
BUT THIS WILL ALSO BE A BENEFIT FOR THE RESIDENTS 'CAUSE IT WILL PROVIDE DOOR TO DOOR SERVICE TO THE RESIDENTS ABOUT THAT, SINCE WE'VE BEEN OUT OF THE LOOP ON ALL OF THESE THINGS.
BUT ALSO, I THINK FOR THE CHAPEL TOURISM, WHICH IS A, YOU KNOW, IT'S A, IT'S A NICE ACCESSIBLE TOURIST ACTIVITY.
IT MAKES IT MORE ACCESSIBLE WITH FEWER CARS BECAUSE THAT ROAD GETS LIKE BUMPER TO BUMPER BACKED UP AND PEOPLE CAN'T GET OUT.
I SECOND CHAPEL, I LIVE IN THAT SIDE OF TOWN.
WE'RE EXCITED TO BE WORKING, UH, WITHIN THE NEIGHBORHOOD AND WE'LL BE WORKING, UH, WE'RE MEETING WITH THE COMMITTEE IN ANOTHER WEEK OR SO TO TALK ABOUT OUR, UH, STRATEGIES FOR OUTREACH, INFORMING AND EDUCATING THE, UH, COMMITTEE AND THE COMMUNITY ON, ON THE, HOW TO ACCESS THESE SERVICES AND HOW LONG WE'RE GONNA RUN IT.
SO WE'RE, WE'RE REALLY EXCITED ABOUT THAT.
AND THEN THE NEXT PILOT WILL BE THE NORTH OF SANBORN AREA, UH, WHICH WILL LIKELY WE'LL FOCUS ON IN THE SPRING.
WE DIDN'T, WE WANTED TO RUN THE, THE PILOTS AND, UH, EXPANSION AREAS SEPARATELY, JUST SO WE COULD MEASURE THE SUCCESS AND LOOK AT CHALLENGES.
HOW MANY VEHICLES DO YOU HAVE ASSIGNED TO A PROGRAM LIKE THIS? LIKE FOR THE PILOT, OBVIOUSLY YOU'RE MAYBE NOT GONNA GIVE IT AS MANY AS IT COULD POTENTIALLY GROW TO, BUT WHAT ARE YOU STARTING WITH? WE'RE UTILIZING OUR EXISTING CAPACITY RIGHT NOW.
WE HAVE FIVE VEHICLES IN OUR CONNECT FLEET.
WE CURRENTLY USE FOUR AT PEAK SERVICE.
AND WE BELIEVE WE HAVE THE CAPACITY TO USE JUST FOUR FOR RIGHT NOW, BUT WE DO HAVE A FIFTH ONE THAT IS OUR SPARE.
AND WE'LL BE RECEIVING ANOTHER VEHICLE THIS SPRING, HOPEFULLY THIS FALL OR SPRING THAT WE ORDERED IN FEBRUARY.
SO WE WOULD HAVE THE ABILITY TO PUT ANOTHER ONE ON, DEPENDING ON WHAT THAT LOOKS LIKE WITH THE DEMAND.
DO, DO WE KNOW HOW THE BREAKDOWN OF UTILIZATION IS? ARE RESIDENTS USING IT? ARE ARE VISITORS USING IT? DO WE KNOW WHO IS USING IT? UM, YES.
UH, WE DO SEE OUR RESIDENTS, WHILE THEY ACCOUNT FOR A SMALL PORTION OF OUR INDIVIDUAL RIDES, THEY ACCOUNT FOR ABOUT 30 TO 40% OF OUR TRIPS THAT ARE TAKEN.
SO THEY TAKE MORE FREQUENT RIDES AND TRIPS ON CONNECT WHERE WE SEE VISITORS.
YOU, YOU CAN SEE THEIR, THEIR USE AND THEIR UTILIZATION.
THEY'RE HERE FOR THREE TO FOUR DAYS.
THEY, THEY USE IT A FEW TIMES WHILE THEY'RE HERE.
I, I JUST, I THAT'S AN EXCELLENT BENEFIT FOR THE COMMUNITY THAT COMES OUT OF THE FACT THAT WE HAVE A, A ROBUST, A CITY THAT DIDN'T HAVE A ROBUST TOURISM INDUSTRY WOULD NOT BE ABLE TO AFFORD THIS SERVICE, I TAKE IT.
NO, IT REALLY DOES BRIDGE THOSE MOBILITY GAPS FOR, FOR THE VISITORS AS WELL AS OUR RESIDENTS WHO DID NOT LACK TRANSPORTATION OR RELIABLE TRANSPORTATION.
UM, SO OBVIOUSLY SOME OF OUR RESIDENTS ARE NOT VERY TECH SAVVY.
SO IT'S APP BASED AND THEN I'M ASSUMING THE PAYMENT IS THROUGH THE APP.
WE REALLY RECOMMEND APP UTILIZATION, BUT THEY ALSO HAVE THE ABILITY TO CALL IN TOO.
AND THEY CAN USE THE APP TO PAY OR THEY CAN PAY CASH.
AND THEN A FOLLOW UP TO THAT IS HAVE, UM, SCOOTERS OR ANY TYPE OF FOR, BECAUSE YOU STILL HAVE TO GET ON THAT SHUTTLE AND YOU STILL HAVE TO GO THROUGH TRAFFIC PATTERNS.
HAVE YOU LOOKED AT, UM, OBVIOUSLY WE HAVE A LOT OF RENTAL COMPANIES IN TOWN, BUT HAS THE CITY LOOKED AT, AS MOST LARGE CITIES HAVE, UM, SCOOTER RENTALS AVAILABLE? HAVE YOU LOOKED AT ANY OF THOSE AVENUES AS WELL? WE DID, WHEN WE DID OUR TRANSPORTATION MASTER PLAN, THE IDEA OF, OF SCOOTERS CAME UP.
UM, I KNOW THAT WE'RE A, A BIT HESITANT.
UM, IT'S NOT THAT WE'RE, WE'RE NOT, IF THEY COME, THAT'S FINE.
BUT THERE'S ALSO THE DOWNSIDE OF SCOOTERS.
LIKE IF YOU LOOK AT TAHOE, WE'VE LOOKED AT SOME CASE STUDIES.
IT'S UM, IT'S LIKE SCOOTER LITTER.
AND YOU JUST LEAVE THEM ANYWHERE.
UM, AND SO, UH, WHILE WE HAVEN'T DONE LIKE A FORMAL RFP TO, TO NECESSARILY BRING THEM HERE, UM, WE HAVE LOOKED AT THEM AND THOUGHT ABOUT LIKE, UH,
[00:25:01]
FOR EXAMPLE, THE PROPERTY AT THE Y THAT YOU DRIVE BY EVERY DAY THAT YOU PROBABLY DON'T EVEN NOTICE, IT'S RIGHT THERE ON THE CORNER.IT'S AN ADO PROPERTY, AND NOW IT'S A CITY PROPERTY, UM, THAT WE PURCHASED.
UM, THAT HAS TO BE USED AS A TRANSPORTATION USE, UM, THAT WAS PART OF THE SALE.
SO WE HAVE THOUGHT, OKAY, COULD THAT BE SOME TYPE OF MOBILITY HUB IN WHICH YOU COULD GET AN E-BIKE, YOU COULD GET A SCOOTER.
UM, BUT THAT ALSO COMES WITH A DOWNSIDE OF DO WE DRAW PEOPLE TO AN AREA THAT, UM, IS SUPER CONGESTED AND WE'RE TRYING TO DO ALL THESE THINGS TO RELIEVE, UM, CAR CONGESTION AND THEN WE'RE GONNA BRING PEOPLE TO IT.
AND THE LONG ANSWER IS LET'S, LET'S SEE WHERE IT LEADS US.
I WOULD ASK THAT IT CONTINUE TO BE THOUGHT OF, ESPECIALLY, I MEAN, I THINK THIS IS GREAT, ESPECIALLY FOR A CERTAIN TYPE OF COMMUNITY.
I WOULD RECOMMEND THERE BE LIKE SPANISH, UM, ADVERTISING AS WELL, SO THAT IT'S IN ENGLISH AND SPANISH.
UM, I LOVE THAT YOU ARE TAKING CASH AND I LOVE THAT YOU HAVE PHONE, 'CAUSE THOSE ARE ALL OF THE LIMITING FACTORS.
BUT I DO THINK THERE IS DEFINITELY A GROUP OF PEOPLE THAT, UM, ARE AGAIN, MAYBE GETTING ONTO A SHUTTLE OR ONTO, THEY'RE, THEY'RE JUST USED TO HAVING THOSE E-BIKES AND WHATNOT.
SO, UM, JUST TO PUT, STILL PUT A FEATHER IN YOU.
LIKE YOU, YOU HAD JUST SAID SCOOTERS, AND THEN WHEN YOU RESPONDED, YOU SAID BOTH E-BIKES AND SCOOTERS.
SO IT'S INTERESTING, I MEAN, I'M CERTAINLY SEEING A LOT MORE E-BIKES OUT THERE AND NOT SO MANY SCOOTERS, BUT CERTAINLY E-BIKES.
AND I'VE HEARD JUST THROUGH THE GRAPEVINE, PEOPLE ARE LIKE, OH, THERE'S A MARKET FOR THIS.
I'M GONNA PUT TOGETHER A SHOP, OR DO YOU KNOW ANYTHING ABOUT THIS? 'CAUSE SOMEONE'S ASKING ABOUT, SO THERE'S SOME CHATTER ABOUT THE E-BIKES.
SO I WONDER IF THE CITY BEING, YOU KNOW, AHEAD ON THAT VERSUS ALL THESE MISCELLANEOUS COMPANIES.
BUT I WOULD ASK THE QUESTION FOR THOSE OF OUR VISITORS WHO HAVE 150,000 OR $200,000 A YEAR INCOMES, ARE THEY ACTUALLY SCOOTER PEOPLE, CAR PEOPLE, SHUTTLE PEOPLE, OR PRIVATE JET PEOPLE? YEAH, CERTAINLY.
I WOULD HOPE THAT ALL OF THOSE PEOPLE ARE COMING HERE.
I THINK THAT, I WOULD JUST WANNA MAKE SURE AS YOU DO THAT WE LOOK AT THE ICA, YOU KNOW, WHAT IS THE PROFILE OF OUR TARGET CUSTOMERS AND WHAT MODES OF TRANSPORTATION WOULD THEY LIKE WHEN THEY DO VISIT SOMETHING AS PART OF THE EQUATION? ABSOLUTELY.
'CAUSE MY GUT TELLS ME, PROBABLY SCOOTERS ISN'T PART OF IT, BUT YOU KNOW WHAT, LIKE LAUREN SAID, LET'S SEE WHERE IT LEADS US AND TAKE WHERE IT TAKES US AND FIND OUT.
BUT I'D LIKE TO AT LEAST UNDERSTAND THAT FROM PERSPECTIVE OF WHAT WE SHOULD EXPECT.
I'M JUST SAYING, JUST AS A FOLLOW UP TO WHAT LINDSAY WAS SAYING, PERHAPS E-BIKES IS THE CONVERSATION VERSUS SCOOTERS IF THE CONVERSATION'S HAPPENING AT ALL.
AND I THINK, AGAIN, IN TALKING ABOUT DIFFERENT DEMOGRAPHIC DEMOGRAPHICS, YOU'RE GETTING DIFFERENT AGES, BUT I WOULD CHALLENGE THAT TO SAY, I DON'T KNOW HOW MANY PEOPLE WOULD GET ON IT.
THE SHUTTLE ARE NOT USED TO, WHETHER YOU CALL IT PUBLIC TRANSIT OR NOT, EVEN THOUGH IT'S NOT, IT SOUNDS CONCIERGE, WHICH IS AMAZING.
UM, BUT WE HAVE A LOT OF ADVENTURES.
PEOPLE COME TO SEDONA FOR ADVENTURE TO BE OUTSIDE.
SO I DO THINK E-BIKES, AND OBVIOUSLY THIS IS BECOMING A MECCA OF THAT.
SO I DO, I JUST THINK IT'S INTERESTING THAT THE CITY HASN'T, UM, STEPPED ITS TOES IN IT.
SO I THANK YOU FOR CATCHING ME UP ON THE HISTORY OF IT AND THE RESEARCH THAT'S BEEN DONE.
I I, I ACTUALLY DO AGREE THAT E LIKE ELECTRIC BIKES IS A MUCH BETTER WAY TO GO.
THE SCOOTER THING, I DON'T KNOW, THE MESS OF THE SCOOTERS EVERYWHERE IN CITIES THAT HAVE THEM.
IT'S JUST VERY ANNOYING FOR LIKE AN OCD PERSON.
THE BIKES, I MEAN, DC HAS A GREAT BIKE SYSTEM COMES OUT, THEY HAVE ELECTRIC BIKES AND REGULAR BIKES, AND NOBODY LEAVES THE BIKES ANYWHERE.
UH, IT, SO I THINK, BUT I THINK THE IDEA OF, OF BROADENING HOW WE THINK ABOUT THIS SHARED TRANSPORTATION, NOT CARS, IS, IS A, IT'S A GOOD, GOOD CONVERSATION.
CAN I THROW IN A WILD CARD? IS THIS SOMETHING A CITY GOVERNMENT SHOULD BE INVOLVED IN, OR FREE ENTERPRISE? AND PERSONALLY I THINK IT'S FREE ENTERPRISE
OF, OF, WHEN WE'RE TALKING ABOUT SHUTTLE, IT'S, IT'S RELEVANT FOR US TO AWARE OF THESE ALTERNATIVE MODES OF TRANSPORTATION CITIES IN THAT THE PATHS THAT ARE BEING CREATED THROUGHOUT THE CITY, THAT'S THE INVESTMENT THE CITY NEEDS TO PROVIDE.
BUT I THINK THE BIKES AND ALL THAT, UM, LET THE FREE MARKET RAIN.
IF THERE'S DEMAND, SOMEBODY WILL COME UP, FILL IT AS THEY'RE DOING RIGHT NOW.
AND I AGREE WITH THAT, BOB, BUT IF WE'RE TALKING ABOUT SUPPORTING THE LOCAL COMMUNITY AND GETTING THEM TO WORK ON TIME, OR WE'RE SAYING WE CAN GET YOU TO YOUR, MY REAL QUESTION WOULD BE, IF I'M COMING FROM THE CHAPEL AREA AT PEAK SEASONS, WHAT IS THE CONGESTION GONNA BE? SO AN E-BIKE DOES PUT YOU IN CONTROL AND GET YOU THERE.
SO AGAIN, I THINK WE'RE HERE TO,
[00:30:01]
TO ALSO BE SPEAK FOR THE LOCAL COMMUNITY.AND SO I WOULD JUST CHALLENGE THAT AND JUST SAY, ARE WE LOOKING HOLISTICALLY? UM, AND SO I THINK KEEPING THOSE CONVERSATIONS AT THE TABLE IS VALUABLE, EVEN IF IT'S NOT FULLY GONNA WORK, I THINK TO CONTINUE THAT CONVERSATION IS, I HAD A QUESTION ON THE MIC.
HOW ARE WE COMMUNICATING, PROMOTING, EDUCATING, UH, AND WHO ARE WE PROMOTING IN IT? LIKE DO HOTEL YEARS KNOW? AND SO, UH, WE, WE, WE'VE LAUNCHED A FEW CAMPAIGNS.
WE HAD JUST, WE JUST, UH, AND WE'RE STILL CONTINUING IT.
UH, WE HAD A SUMMER, UH, FREE RIDE COUPON CAMPAIGN THAT WE WORKED WITH CONCIERGE AND OUR HOSPITALITY PARTNERS.
UH, WE PROVIDED BOOKLETS TO THE CONCIERGE, TO ANYBODY THAT WAS INTERESTED TO PROVIDE TO THEIR GUESTS TO GET THEM ON CONNECT.
AND, UH, WE LAUNCHED IT IN JUNE, AND I BELIEVE IN THE LAST COUPLE MONTHS, WE'VE SEEN ABOUT 300 OF THOSE FREE RIDE COUPONS BEING UTILIZED.
AND WE'RE ACTUALLY SEEING, UH, AS, AS BUSINESSES ARE PICKING UP AND WE'RE SEEING MORE VISITORS, WE'RE SEEING SOME OF THOSE, UH, HOTELS ACTUALLY USE THEM.
WE HAD LIKE ONE DAY THAT HAD LIKE 15 RIDE COUPONS THAT WERE REDEEMED.
WELL, I WAS ACTUALLY THINKING SOMETHING LIKE, YOU COULD SELL BOOK AND START TO PROMO FREE, BUT THEN IT'S LIKE, SELL A BOOK.
I CAN IMAGINE I WOULD LOVE TO HAVE PAY FOR BOOK AND BE ABLE TO TELL MY GUESTS VERY EASY.
HERE'S A QR CODE, DOWNLOAD THIS APP AND GET YOUR RIGHT.
WE'RE STILL TRYING TO CREATE THAT SUSTAINABLE BEHAVIOR.
SO WE'RE TRYING TO JUST GET THE CONCIERGE, THE THE STAFFS AND THE INDIVIDUALS, UH, WHO ARE, WHO ARE PROVIDING INFORMATION TO THEIR GUESTS, UH, FOR THEM TO BE ABLE TO REMEMBER TO UTILIZE THIS SERVICE.
SO THAT I BROUGHT THAT UP TOO.
I'M LIKE, THE NEXT WEEK CAN JUST PROVIDE THESE, THESE COUPON BOOKS FOR, FOR ANYBODY WHO WOULD LIKE THEM, AND WE CAN, WE CAN CHARGE THEM FOR THEM.
UH, BUT WE ARE STILL WORKING ON THAT CAMPAIGN AND, UH, WE'RE, WE'RE SEEING IT STILL BEING UTILIZED AND WE'RE, WE'RE GONNA CONTINUE TO DO OUR SUMMER OUTREACH AS WELL AS INTO THE FALL AND INTO THE SPRING.
UH, JUST TO CONTINUE TO PROMOTE THIS.
UH, SOME POSITIVE INDICATORS THAT I'VE SEEN IS THAT WHILE WE DID SEE A SEASONAL DECLINE DURING THE SUMMER, UH, THE FIRST COUPLE WEEKENDS IN SEPTEMBER, WE WERE BACK UP TO TRANSPORTING ABOUT 150 A DAY DURING THE WEEKEND ON CONNECT, WHICH IS BACKUP TO OUR, OUR MARCH AND APRIL LEVELS.
SO THAT'S A GOOD INDICATOR THAT IT'LL ONLY BUILD FROM THERE.
AND THEN OBVIOUSLY ANYTHING WE DO WITH THE TOURISM PROGRAM PROMOTION, ALWAYS AS BEST WE CAN, TIES BACK TO THE SHUTTLE AS WELL.
I MEAN, THAT'S A, THAT'S A CORE TENANT OF OUR KIND OF EDITORIAL GUIDANCE, AGAIN WITH THE NEW YORK TIMES, MAKING SURE THAT'S IN THERE, THE 12 NEWS STORIES THAT WE DID.
AND, UM, SO JUST REALLY APPRECIATE ALL THE WORK THAT AMBER AND THE TEAM OVER THERE DO.
I'VE BEEN FOLLOWING THIS FOR A LONG TIME, SO I LOVE SEEING THE PIECES ACTION.
I REMEMBER BEING IN A COUNCIL MEETING WHEN THEY'RE DEBATING THIS, AND I JUST LOVE SEEING AN ACTION.
IT'S EXACT, IT'S EXACTLY WHAT SHOULD BE.
THIS JUST SHOWS OUR, OUR CURRENT CONNECT SERVICE AREA.
UH, IT DOES NOT INCLUDE THE EXPANSION AREA OF CHAPEL AND, UH, THE MYSTIC HILLS AREA.
THIS IS OUR EXISTING SERVICE AREA ALSO WITH CONNECTING CONNECTION TO THE, THE, THE TRAILHEAD ROUTES IN THOSE PARK AND RIDE LOTS.
SO WE SEE A LOT OF, UM, AND, UH, MY NEXT UPDATE I COULD ACTUALLY PROVIDE TO YOU ALL THE TOP 10 ORIGINS AND DESTINATIONS THAT YOU MIGHT ALL BE INTERESTED IN.
WE'RE SEEING THEM A LOT ALONG THE CORRIDORS, ALSO TO THE PARK AND RIDE LOTS AND IN THE UPTOWN AREA AND THROUGH THE, THE CORRIDOR OF THE THREE SHOPPING DISTRICTS.
UH, AS WE LOOK AT IT, AND AS WE'VE DISCUSSED THAT OUR, OUR PROGRAMS ARE MORE THAN JUST MOVING FOLKS FROM POINT A TO POINT B, UH, IT SUPPORTS A SUSTAINABLE ACCESS TO OUR MOST POPULAR DESTINATIONS, REDUCING EMISSIONS, CONGESTIONS AND PARKING DEMAND.
IT ALSO CREATES A CAR FREE SEDONA EXPERIENCE.
VISITORS CAN PARK ONCE EXPLORE WITHOUT WORRYING ABOUT PARKING OR TRAFFIC.
THEY CAN DO TRAILHEAD SHUTTLES.
THEY CAN DO THAT FIRST MILE LAST MILE IN TERMS OF UTILIZING CONNECT IF THEY'D LIKE TO, TO GET TO TRAILHEAD SHUTTLES.
UH, WE REALLY ARE PROMOTING INDIVIDUALS THAT PARK, GET OUTTA YOUR CAR, TAKE CONNECT, GO TO THE TRAILHEAD AS WE HIGHLIGHTED IN THAT, UH, CHANNEL 12 SPOTLIGHT FOR CONNECT.
UH, IT IMPROVES SAFETY ON OUR MOST CONGESTED CORRIDORS AND OUR TRAIL HEADS AND ALLEVIATE SOME OF THOSE IMPACTS WE SEE IN THE NEIGHBORHOODS.
SO WHAT, WHAT DO WE HAVE NEXT? WE'RE CONTINUING TO BUILD ON THIS GREAT MOMENTUM AND FOUNDATION THAT WE'VE JUST RECENTLY CREATED.
IT'S STILL A, A NEW PROGRAM AND ALL SHOULD BE VERY PROUD OF THE SUCCESS SO FAR TO DATE.
[00:35:01]
IS OUR UPTOWN CIRCULATOR STUDY, UH, WHICH IS KI WAS BEEN KICKED OFF THIS SUMMER.THIS WOULD PROVIDE A, A LOOP LINKING OUR SHOPS, LODGING, RESTAURANTS, AND PARKING IN THE UPTOWN TILAK AND HILLSIDE AREA.
UH, WE ARE LOOKING AT THE FEASIBILITY OF THIS POTENTIAL SHUTTLE.
UH, WE HAVE ASKED INDIVIDUALS, OUR RESIDENTS, OUR VISITORS, AND OUR BUSINESSES, UH, TO, UH, FILL OUT THE SURVEY.
UH, WE HAD A NUMBER OF BUSINESS STAKEHOLDER WORKING GROUPS ON THIS AND A VISIONING WORKSHOP.
WE'RE CONTINUING OUR OUTREACH.
I REALLY, UM, ARE TRYING TO PROMOTE EVERYBODY TO GO TO OUR SURVEY LINK.
UH, WE CAN EMAIL THAT OUT TO YOU ALL AND PROVIDE THAT.
UH, BUT WE WILL BE SEEING, WE'RE WORKING ON THREE ALTERNATIVES.
AND THEN A FINAL REPORT WILL LIKELY BE, UM, BE, UH, BE GIVEN TO COUNCIL IN JANUARY OF 2026.
ALSO, WE'RE SEEING THE TRANSIT OPERATIONS FACILITY IS, DESIGN IS UNDERWAY AND IT'S A CRITICAL COMPONENT AND FOUNDATION TO SUPPORT OUR GROWING FLEET, OUR GROWING SERVICES, AND ENSURE OUR SERVICES REMAIN RELIABLE AND SUSTAINABLE.
AND, UH, WE'RE CONTINUING OUR REGIONAL PARTNERSHIPS WITH THE FOREST SERVICE, ARIZONA, DOT, COTTONWOOD AREA TRANSIT, VERDE VALLEY CAREGIVERS, AND OTHER LOCAL BUSINESSES.
AND, UH, OUR NEXT STEPS WILL BE EVALUATING OUR CHAPEL, UH, PILOT, UH, IN THE MONTHS TO COME AS WE ROLL IT OUT.
SO THAT'S JUST A QUICK SNAPSHOT FOR YOU ALL TODAY.
I CAN PROVIDE MORE INFORMATION AT A LATER UPDATE IF YOU WANNA GET SPECIFIC INTO SOME OF THE DETAILS OF SOME OF OUR SERVICES.
UM, I REALLY FEEL THAT THE PROGRAMS THAT WE'VE IMPLEMENTED SO FAR HAVE REALLY CHANGED HOW PEOPLE EXPERIENCE SEDONA, HOPEFULLY ON A POSITIVE.
AND WE'RE EXCITED TO KEEP EXPANDING THESE OPPORTUNITIES.
SO THANKS FOR HAVING ME TODAY, AND IF YOU HAVE ANY QUESTIONS, FEEL FREE.
ANY QUESTIONS? I HAVE A, I HAVE A QUICK QUESTION ABOUT THE MICRO TRANSIT, UM, BEING CALLED CONNECT.
IS THERE ANY, UM, CHALLENGE WITH PEOPLE UNDERSTANDING EXACTLY WHAT THAT PROGRAM IS? I MEAN, I, I DON'T, I DON'T KNOW THAT I'VE SEEN, YOU KNOW, WHAT YOU'RE POSTING IN HOTELS OR WHAT YOU'RE PUTTING OUT THERE IN TERMS OF THE PROMOTION FOR IT, BUT JUST UNDERSTANDING THAT IT IS LIKE A LYFT OR AN UBER OR IS THE, ARE RESIDENTS REALLY UNDER, OR EXCUSE ME, ARE VISITORS REALLY UNDERSTANDING THAT SO THAT THEY'RE USING IT THE WAY WE WANT THEM TO, YOU KNOW, WE WANT THEM TO NOT BRING THEIR CAR TO THE TRAIL, THINGS LIKE THAT.
SO ARE THEY UNDER, THAT'S A GREAT QUESTION.
I JUST, I GUESS I'M WONDERING, WE ARE TRYING TO PROMOTE IT AS SUCH AS, AS THERE ARE CHALLENGES TO, TO HAILING, RIDE SHARING, UH, VEHICLES HERE.
SO WE ARE KIND OF, WE'VE BRANDED IT AS LIKE THE SEDONA, UBER
'CAUSE PEOPLE DON'T UNDERSTAND THE NO, I, I BELIEVE WE'RE GETTING THE WORD OUT.
WE'RE TRYING TO PROMOTE IT AS LIKE, HEY, WE DON'T HAVE UBER, BUT WE HAVE CONNECT, WHICH IS AN ON DEMAND LIKE UBER SERVICE.
UM, MAYBE I SHOULD ALREADY KNOW THIS, BUT, UH, THE UPTOWN CIRCULAR STUDY LOOP, UH, IT, I, I KNOW YOU'RE, YOU'RE IN THE SURVEY STAGE, SO THIS IS A PREMATURE QUESTION OR A QUESTION FOR A PREMATURE ANSWER, BUT, UH, IS LIKE WALKING TRAIL.
WHAT, WHAT, WHAT, WHAT ARE WHAT, WHEN WE SAY IT, WHAT ARE WE THINKING? WE WOULD BE LOOKING AT A, A SHUTTLE SERVICE THAT WOULD, UH, THAT FOLKS COULD GO AND PARK IN THE UPTOWN AREA OR IN LIKE AT THE GARAGE.
WE'RE REALLY TRYING TO ANCHOR IT WITH THE IMPLEMENTATION AND KICKOFF OF THE NEW GARAGE.
UH, SO YOU'D PARK ONCE YOU'D GET ON THE CIRCULATOR AND YOU COULD TRAVEL FREELY BETWEEN THE THREE SHOPPING DISTRICTS.
YOU COULD ALSO THEN IF YOU WANTED TO GO SOMEWHERE ELSE, YOU COULD TAKE CONNECT, UH, FROM ANY OF THOSE LOCATIONS THAT THE CIRCULATOR WOULD TAKE YOU CIRCULATOR.
BUT THAT'S THE, THAT IS WHAT WE'RE RESEARCHING AND ASKING FOR FEEDBACK ON, UH, FOR THIS POTENTIAL SERVICE RIGHT NOW.
I JUST AS A LOCAL AND IN HOUSING AND IN HEALTHCARE, I HAD NOT HEARD OF IT.
SO TO ALTHEA'S POINT AND, AND BEING INVOLVED IN THIS, SO JUST TO HEAR I AM, I'M MAD AT MYSELF FOR NOT KNOWING ABOUT IT
WHAT ARE THE TAXI SERVICES? WHAT ARE, UM, SO I AGREE THAT MAYBE, YEAH, WHAT IS IT THAT WHETHER WE JUST HAVE TO BE PROMOTING IT MORE CONNECT, YOU KNOW, THAT THAT IS SEDONAS LIFT OR LOOKING FOR A LOOP.
WE ARE ALWAYS TRYING TO PROMOTE THE SERVICES
[00:40:01]
AND EDUCATE INDIVIDUALS AND IT'S, IT'S, IT'S A LEARNING CURVE AND TRYING TO CREATE THAT SUSTAINABLE BEHAVIOR, UH, YOU HAVE TO MESSAGE IT MANY AND MULTIPLE TIMES TO PEOPLE REPEATEDLYJUST A REAL QUICK QUESTION AGAIN ON THAT.
SO WITH THE CONNECT, IN TERMS OF THE COMMUNITY UTILIZING IT, WHERE IS IT BEING PROMOTED AND LIKE WHERE AND HOW? UM, SO WE DO PAID SOCIAL.
WE'VE DONE EVERY HOUSEHOLD MAILER.
WE'VE MAILED SIX FREE COUPONS TO EVERY HOUSEHOLD IN SEDONA.
WE, UM, HAVE WRITTEN ARTICLES ABOUT IT THAT HAVE BEEN IN THE NEWSPAPER.
UM, OBVIOUSLY OUR, UM, OUR ADS THROUGH THE TOURISM PROGRAM AND THEN ALSO, UM, ANY OF OUR ARTICLES AND, UM, SHUTTLE PHOENIX COVERAGE.
WE DO, WE HAVE A SHUTTLE NEWSLETTER WITH HOW MANY PEOPLE ON THAT THOUSAND? YEAH, IT'S, I THINK IT'S 1200, ABOUT 1200 PEOPLE ON THAT.
SO THOSE ARE OUR AVENUES SO FAR.
AND THEN OF COURSE, THROUGH ALL THE HOTELS, WE UM, HAVE A REALLY STRONG PARTNERSHIP WITH, UM, DELIVERING THEM NEW MARKETING MATERIALS EVERY THREE TO FOUR MONTHS.
WE ALSO WORKED WITH SOME OF OUR PARTNERS AND PROVIDED A FREE RIDE COUPON BOOKLETS TO UH, THE COMMUNITY CENTER.
UH, WE'VE ALSO DONE SOME OUTREACH THROUGH THE COMMUNITY CENTER AS WELL AS WE'VE IDENTIFIED IN OUR FALL PROMOTIONS TO RESIDENTS, UH, WORKING WITH BASHES TO JUST HAVE A DAY THERE THAT WE BRING A VEHICLE AND PROVIDE SOME OUTREACH AS WELL AS THE LIBRARY.
SO THOSE ARE KIND OF OUR, WHAT'S NEXT IN TERMS OF PROMOTIONS? I WAS GONNA ASK ABOUT THE LIBRARY.
[5.d. Sedona In Motion (SIM) updates]
MOVE SOME SLIDES AROUND.WE GOT ANDY AT THE END, BUT WE'RE BRINGING ANDY UP.
WHEN DO YOU WANNA PLAY THE VIDEO? IT DOES HAVE A SORT OF TWO CITIZEN CALLED ME.
I WAS GONNA WAIT UNTIL I GET TO THAT SLIDE.
I'VE GOT IT PULLED UP ON YOUTUBE.
FOR ANYBODY THAT DOESN'T KNOW ME, I'M ONE OF THE DEPUTY CITY MANAGERS ALONG WITH LAUREN, AND I WAS ASKED TO COME AND TALK ABOUT SEDONA IN MOTION.
SO, SO FOR ANYONE THAT'S NOT FAMILIAR WITH SIM OR SEDONA IN MOTION, THIS IS WHAT WE BRANDED OUT OF OUR 2018 TRANSPORTATION MASTER PLAN.
IN 2017, WE STARTED COMPLETING THIS, UH, MASTER PLAN.
BACK THEN, THIS WAS, YOU KNOW, AS WE CAME OUT OF THE GREAT RECESSION, TRAFFIC STARTED TO BUILD AND BUILD AND WE GOT TO A POINT WHERE IT WAS INTOLERABLE.
AND OUR PUBLIC WORKS STAFF, WE ALL CAME TOGETHER TO COMPLETE THIS MASTER PLAN.
AS I GO THROUGH IT, THERE ARE 12 MAIN STRATEGIES THAT CAME OUT OF THIS MASTER PLAN.
AND YOU'LL HEAR US OFTEN, IT'S PROBABLY ANNOYING TO YOU IF YOU'RE NOT FAMILIAR WITH WHAT WE'RE TALKING ABOUT.
OUR ENGINEERS WILL TALK SIM ONE, SIM TWO, SIM THREE, THAT SORT OF THING.
THAT'S THE WAY OUR WORLD WORKS.
SO OUR UPTOWN STRATEGY, THAT WAS SIM ONE.
THE VERY FIRST STRATEGY IN THE MASTER PLAN.
IT FOCUSED ON THINGS THAT WE COULD DO TO IMPROVE, UH, REDUCE CONGESTION, IMPROVE TRAFFIC FLOW, SPECIFICALLY IN UPTOWN.
SO THE VERY FIRST PROJECT THAT WE COMPLETED, YOU CAN KIND OF SEE PARTS OF IT IN THAT CENTER PHOTO.
THAT WAS WHEN WE PUT IN THE, THE MEDIAN FENCING.
WE PUT IN A SECOND SOUTHBOUND, UH, TRAVEL LANE THROUGH UPTOWN.
WE BUILT A ROUNDABOUT AT JORDAN.
WE BUILT A ROUNDABOUT AT OMB, CONNECTED OMB TO SCHLEY.
THOSE WERE KIND OF THE MAIN COMPONENTS OF THAT PROJECT.
THE THEORY BEHIND IT WAS MAKE PEDESTRIAN CROSSING EFFICIENT, REDUCE LEFT HAND TURNING THROUGH UPTOWN, CREATE THE SECOND SOUTHBOUND LANE.
WHAT THAT RESULTED IN WAS IF ANYBODY WAS HERE BEFORE WE BUILT THAT PROJECT, YOU WOULD'VE SEEN OFTEN THAT WE HAD 45 MINUTE TO ONE HOUR,
[00:45:01]
UH, TRAVEL TIMES FROM THE RAINBOW TRAIL FARM TO THE Y MM-HMMWE NEVER SEE THAT OVER 15 MINUTES.
SO THAT IS ONE SUCCESS STORY ALREADY OUT OF THE WHOLE SIM PROGRAM.
SIM B, THAT WAS, UH, THE SECOND PROJECT THAT CAME OUT OF THE SIM ONE CATEGORY.
THIS WAS WHAT WE COMPLETED LAST YEAR.
SO THE NORTHBOUND IMPROVEMENTS, WHAT WE FOUND THROUGH OUR ANALYSIS WAS THAT SOME OF THE INTERACTION IN THE Y AREA INCLUDED WHAT WAS HAPPENING FROM THE Y UP INTO UPTOWN TOWARDS FOREST ROAD.
SO WITH THAT PROJECT, ONE OF THE FIRST THINGS WE DID WAS CREATE, UM, THERE'S NOT, OH YEAH, THE RIGHT HAND TURN LANE INTO AMARA LANE.
WHAT WAS HAPPENING THERE FREQUENTLY IS A RIGHT HAND TURNER WAS IN THAT THROUGH LANE AND PLUGGING UP THE WHOLE, UH, THROUGH TRAFFIC.
SO THAT GAVE QUEUING CAPACITY TO GET PEOPLE OUT OF THE WAY WHEN THEY'RE TURNING AND THAT SORT OF THING.
WITH THIS, WE ALSO DID SOME NEW LANE CONFIGURATIONS CENTERED AROUND THE FOREST ROAD AREA.
WE WORKED WITH SOME OF OUR FRIENDS, UH, AT THE ADJACENT BUSINESSES ON SOME OF THEIR PRACTICES AND HOW THEY TRAVEL THROUGH THIS AREA.
YOU ALSO SAW THE, THE ZIPPER MERGE APPEAR, UM, ARIZONA AND SEDONA IS NOT THE FIRST AREA TO HAVE THAT.
IF YOU LOOK AROUND, UM, IT'S, IT'S SOMEWHAT SUCCESSFUL.
YOU KNOW, SOME DAYS IT WORKS WELL, SOME DAYS IT DOESN'T.
I THINK, UH, THAT'S PART OF WHAT WE'RE CHALLENGED WITH.
THERE IS THE SAME THING WE'RE CHALLENGED WITH IN OUR ROUNDABOUTS, RIGHT? IT'S NEW, NEW PEOPLE EXPERIENCING SEDONA AND THE WAY WE DRIVE THROUGH OUR INTERSECTIONS AND THAT SORT OF THING.
IF WE ONLY HAD LOCALS, OUR, OUR TRAFFIC WOULD FLOW SO MUCH SMOOTHER.
BUT THAT'S NOT, THAT'S NOT WHAT WE HAVE AND WE UNDERSTAND THAT.
SO WE WORK WITH A, UH, LET'S SEE IN THIS CATEGORY, WE ALSO REPAVED A GOOD PART OF UPTOWN HERE THIS PAST SUMMER AND, UH, I THINK THAT TURNED OUT PRETTY WELL.
HEY ANDY, WOULD YOU ALSO MIND, 'CAUSE WE TAKE SO MUCH HEAT FOR THAT SIPER, UM, CAN YOU EXPLAIN THE BENEFIT OF IT AND HOW IT GIVES ALMOST TWICE AS LONG OF A QUEUING CAPACITY TO, TO LET THAT Y ROUNDABOUT FLOW A LITTLE FREER? YEAH, YEAH, FOR SURE.
SO JUST HOW EVERYONE, EVERYONE KNOWS WE'RE CONSTANTLY IN PUBLIC WORKS AND OTHER PARTS OF THE CITY MONITORING TRAFFIC DATA AND ANALYZING WHAT'S GOING ON.
SO ONE OF THE THINGS THAT WE'RE VERY AWARE OF IS THAT IT OFTEN HAPPENS FROM FOREST ROAD DOWN TO THE Y AND EVEN THROUGH THE Y WHERE YOU GET TRAFFIC ALL STACKED UP IN ONE LANE.
SO ANY MERGE THAT YOU EVER SEE, PEOPLE TRY TO BE COURTEOUS AND THEIR IDEA OF THAT IS GET OVER EARLY.
I WANT TO GET OVER EARLY AND ADD TO THIS QUEUE.
SO, AND THAT'S A LITTLE FACETIOUS, BUT IT'S, IT'S REALLY, I DON'T WANT TO BE THE JERK THAT'S TRYING TO MERGE AT THE LAST MINUTE.
AND WHAT THEY DON'T REALIZE IS THAT'S ACTUALLY NOT BEING A JERK.
THAT'S MAKING THE TRAFFIC FLOW MORE EFFICIENTLY.
THE MORE WE CAN GET TRAFFIC TO GET, YOU KNOW, TOWARDS THAT MERGE POINT.
AND IN ADDITION TO THAT MERGING EFFICIENTLY, PEOPLE BEING COURTEOUS.
AND THE WORST THING YOU CAN DO IS BE THAT PERSON IN THE RIGHT LANE AND NOT LET PEOPLE MERGE.
UM, THAT'S A QUICK WAY TO GET YOURSELF INTO A ROAD, ROAD RAGE INCIDENT.
AND PLEASE DON'T REALIZE YOU'RE BEING A GOOD SAMARITAN, A GOOD CITIZEN IF YOU'RE HELPING WITH THE TRAFFIC FLOW.
AND THAT MEANS MERGING LIKE A ZIPPER.
THAT'S WHY THEY CALL IT A ZIPPER MERGE.
IT'S TAKE YOUR TURN, TAKE TURNS AND EACH LANE GETS TO MERGE.
AND THAT'S THE MOST EFFICIENT WAY YOU CAN DO THAT.
BACK TO LAUREN'S POINT, WHAT WE'RE TRYING TO SOLVE WITH THAT IS WHEN IT ALL STACKS UP IN ONE LANE, YOU ESSENTIALLY NOW HAVE THE CAPACITY OF ONE LANE.
IF WE CAN GET UTILIZATION OF BOTH LANES NOW OUR CAPACITY, UH, DOUBLES.
SO THAT'S, THAT'S THE CONCEPT BEHIND IT.
THE OTHER THING THAT HAPPENS IS WHEN THAT BACK BACK THAT BACKUP OCCURS INTO THE Y, NOW ALL OF A SUDDEN WE'RE AFFECTING THE EFFICIENCY OF THE OVERALL INTERSECTION.
EVEN PEOPLE THAT ARE NOT EVEN INTENDING TO GO TO UPTOWN OR NOW BEING HELD UP BY SOME OF THAT INEFFICIENCY.
[00:50:01]
IN TRAFFIC.SO WE CAN GO ON TO THE NEXT, CAN I ASK A QUESTION ABOUT UPTOWN? OH, SURE.
SOMETHING YOU AND I HAVE TALKED ABOUT A FEW TIMES, UH, IS THE BRIDGE STILL UNDER CONSIDERATION AS, AS ANOTHER WAY TO ALLEVIATE A PINCH POINT? AND AS I'VE MADE THE ARGUMENT ACTIVATE THOSE METRO LOTS UP OFF O AND B, RIGHT.
UM, UH, I THINK THAT WOULD BE A GREAT WAY, YOU KNOW, I'M VERY FOCUSED ON HOW DO WE REVITALIZE A NORTH END OF UPTOWN AND THAT'S ALWAYS BEEN ON MY LIST, SO I WOULD LOVE TO HEAR THE LATEST FROM YOU ON THAT.
UH, SORRY, I DON'T NORMALLY DO THIS, BUT, UH, UNDER THE CIRCUMSTANCE, WILL YOU LET HER KNOW? UM, SO THAT IS ACTUALLY A PERFECT SEGUE INTO WHAT I WAS GONNA SAY NEXT, WHICH IS WHEN YOU GO FROM SIM ONE, I, YOU NOTICE I SKIPPED SIM TWO.
I DID
THE REASON FOR THAT IS, SORRY, SIM TWO IS THE PEDESTRIAN IMPROVEMENTS.
IT DOES INCLUDE THOSE OVERCROSSING STRUCTURES FOR UPTOWN TODAY.
IT'S NOT, IT'S NOT IN OUR BUDGET, IT'S NOT IN OUR PLAN.
UM, THAT STRATEGY IS SOMETHING THAT WE'LL NEED TO DO AT SOME POINT.
IT JUST HASN'T BEEN MADE A PRIORITY YET.
UM, I TOTALLY AGREE WITH YOU THAT IT, IT WILL BE A BENEFIT AND IT WILL BE MORE OF A BENEFIT THE BUSIER UPTOWN GETS.
UM, THERE ARE A LOT OF OVERLAPPING STRATEGIES AND THINGS THAT I THINK MAYBE THIS GROUP COULD LOOK AT THAT WOULD HELP WITH THOSE CONSIDERATIONS AND WANT, I WANT, I WANT, I COULD GO REALLY IN DEPTH IN THIS, BUT WHEN, WHEN YOU LOOK AT OUR TRAFFIC, A HUGE PORTION OF THAT JUST PASSES THROUGH THE CITY, RIGHT? SO WE'VE BEEN TALKING FOR A WHILE, UH OH.
ABOUT, UM, WITH THE FACT THAT TRAFFIC IS IMPACTFUL TO THE CITY, A LARGE PORTION OF IT PASSES THROUGH, BUT WE NEED THAT TRAFFIC FOR BUSINESS.
SO HOW DO WE GET THOSE PEOPLE OUT OF THEIR CARS WHEN THEY'RE ALREADY HERE AND CAUSING AN IMPACT ON OUR CITY? IF IT'S AN OVERCROSSING STRUCTURE WHERE, HEY, CHECK OUT THIS FLASHY THING, GET OUTTA YOUR CAR.
AND SINCE YOU'RE DRIVING HERE ANYWAY, GO SPEND SOME MONEY.
I MEAN IT, THAT'S A VERY SIMPLISTIC WAY OF YOUR FORMER CITY ENGINEER TO COME UP WITH
RELATED TO WHAT YOU DO, BUT I HAVE NO CLUE WHAT I'M TALKING ABOUT.
SO I'LL LET YOU GUYS TAKE IT FROM THERE.
UM, TO ANSWER YOUR QUESTION THOUGH, SIM TWO IS CERTAINLY ON OUR RADAR.
IT'S JUST NOT A PRIORITY RIGHT NOW.
UM, OKAY, SO MOVING ON TO SIM THREE.
ANDY, YOU NEED TO GO, ANDY, I THINK YOU, I THINK THEY'LL LET ME KNOW.
I WANNA TALK ABOUT THE CAMPAIGNS.
MY QUESTION WAS JUST ON, UM, I KNOW THERE'S SOME EDUCATION IN THE HOTELS ABOUT, UM, THE ROUNDABOUT USAGE.
DOES THE ZIPPER MERGE ALSO GET INCLUDED IN THAT? IT HASN'T YET.
BUT, UM, YOU KNOW, IT IT, IT'S PROBABLY NOT A BAD THOUGHT.
YOU KNOW, SOME OF WHAT OUR HOPE IS IS THAT WHEN PEOPLE START TO SEE THE TERMINOLOGY, THEY AT LEAST LOOK INTO IT LIKE, WHAT IS THIS? MM-HMM
THE WORST THING THAT CAN HAPPEN IS JUST PEOPLE BEING UNAWARE.
AND YOU KNOW, THAT I I'M SURE YOU ALL FULLY KNOW THAT THE NATURAL TENDENCY IS TO NOT ZIPPER MERGE.
IS TO BE COURTEOUS OR WHAT THEY THINK IS COURTEOUS AND HANG OUT AND CAMP IN THAT RIGHT LANE AND THEN CUT OFF THE PEOPLE THAT ARE TRYING TO MERGE WITH THEM.
SO IT'S JUST SO YOU SAY LIKE, YOU KNOW, YOU HOPE THAT PEOPLE WILL LEARN, BUT WE KNOW BASED ON THE ROUNDABOUTS THAT PEOPLE JUST DON'T LEARN.
SO, YOU KNOW, IF IT'S SOMETHING THAT COULD BE EASILY ADDED TO THAT VIDEO, IT MIGHT BE WORTH IT.
WELL, ONE, ONE THING THAT WE'VE THOUGHT ABOUT IS, SO LIKE THE TRAILHEAD SHUTTLES HAVE A VIDEO CAMERA AND WE'VE TALKED ABOUT EDUCATIONAL THINGS FOR THE TRAILS AS WELL AS POSSIBLE ADVERTISING, THINGS LIKE THAT.
I THINK THAT MIGHT BE AN EFFECTIVE WAY, FOR WHATEVER REASON, THAT ROUNDABOUT VIDEO THAT GOES INTO THE HOTELS HAS, I, I DON'T KNOW IF THERE'S MORE TO IT THAN WHAT I KNOW, BUT MY PERCEPTION IS IT HASN'T DONE ANYTHING.
SO
[00:55:01]
TRUCK WITH A TEXAS LICENSE PLATE WHO STOPPED IN THE MIDDLE OF THE ROUNDABOUT.AND THEN I THOUGHT, OKAY, SO NOW I'M BEHIND THIS GUY
BUT CLEARLY WAS TRYING TO BE KIND.
SO DO ONE MORE LITTLE QUESTION ON THIS.
YOU MENTIONED THE, THE TRAILHEAD SHUTTLES, WHICH NOW AMBER IS GONE, BUT THE, UM, YEAH.
UH, WHAT IS THE, THE, YOU KNOW, PRO, UM, YOU TALKED ABOUT MORE EDUCATIONAL VIDEOS ON THERE.
I FELT LIKE THAT WAS TALKED ABOUT VERY EARLY.
LIKE, WE'RE GONNA PUT ALL OF THESE DIFFERENT VIDEOS ON POTENTIALLY ADVERTISING ALL THAT STUFF AND, AND THAT JUST HASN'T HAPPENED YET.
SO IT'S KIND OF WONDERING ON THE, THE VIDEO SITUATION ON THE TRAILHEAD, UH, SHUTTLES, AS I UNDERSTAND IT, HAS NEVER WORKED WELL FROM A TECHNOLOGICAL STANDPOINT AS IT WAS PROMISED TO US.
SO THAT'S, THAT'S BEEN THE CHALLENGE SO FAR.
BUT WE'RE, WE'RE STICKING WITH IT AND TRYING TO GET THAT RESOLVED.
UM, BUT THAT'S WHY IT HASN'T BEEN PREVALENT TO THIS POINT.
SO YOU WANNA MOVE ON TO SIM THREE? UH, SURE.
SO SIM THREE, THIS IS OUR PARKING STRATEGY.
ONE OF THE MAIN THINGS GOING ON IN THIS AREA IS THE CONSTRUCTION OF THE THE GARAGE.
SO OVER THE PAST ALMOST YEAR THERE'S BEEN WORK GOING ON, STARTING WITH EXCAVATION BLASTING EVEN ALL THE WAY UP TO THIS POINT.
THIS PHOTO IN THE FAR RIGHT LOWER CORNER IS ACTUALLY FROM TODAY.
SO YOU CAN START TO SEE, UM, FORMATION TAKING WITH THE DIFFERENT LEVELS OF PARKING DECK AND THAT SORT OF THING.
THERE WERE FIVE MAIN, UM, PRIORITIES THAT WERE REQUESTED BY COUNSEL OF STAFF TO COMPLETE BEFORE THE GARAGE IS OPERATIONAL.
THAT INCLUDED? OH, THAT'S WEIRD.
UM, THE GUIDANCE TECHNOLOGY, THAT WAS ACTUALLY THE FIRST ONE.
THEN RESIDENTIAL PER PERMIT PARKING.
WHAT'S INTENDED WITH THAT IS AS WE WORK TO GET MOST VISITORS COMING INTO UPTOWN TO PARK IN TWO PRIMARY HUB LOCATIONS, ONE ON THE SOUTH END, ONE ON THE NORTH END THAT WAY IS PEOPLE COME, AS PEOPLE COME FROM THE SOUTH AND THE WEST, THEY HIT THAT SOUTHERN HUB.
IF YOU COME FROM THE NORTH, YOU'RE ABLE TO HIT THAT NORTHERN HUB.
SO THAT'S THE MUNICIPAL LOT AT SCHLEY AND THE GARAGE.
THOSE ARE GONNA BE OUR TWO MAIN LOCATIONS.
SO THE MORE WE'RE SUCCESSFUL WITH THAT, THE MORE WE'RE LIABLE TO HAVE SPILLOVER AND THEREFORE WE'RE LOOKING AT THAT RESIDENTIAL NEIGHBORHOOD ADJACENT TO THE GARAGE BEING PROACTIVE.
AND OUR INTENT IS TO CREATE A PERMIT PARKING ONLY ZONE IN THE AREA OF SMITH BANDERA WILSON.
SMITH WILSON BANDERA FROM FOREST UP TO SCHLEY.
JUST BE AWARE, THIS IS NOT THE FIRST RESIDENTIAL PERMIT PARKING AREA THE CITY'S CREATED.
THE FIRST ONE WAS AT THE END OF SOLDIER PASS IN THE RIM SHADOWS NEIGHBORHOOD.
WE HAD TO CREATE BRAND NEW CODE AND SIGNAGE AND ALL KINDS OF THINGS THAT WENT INTO THAT PARTICULAR PROGRAM.
SO WE HAVE THAT TO BUILD FROM NOW.
AND THAT'S, THAT'S WHAT WE'VE BEEN WORKING ON.
ALONG WITH THAT, THE GUIDANCE TECHNOLOGY THAT WILL INCLUDE WAY FINDING, UM, PARKING SPACE MONITORING AND MANAGEMENT, AS WELL AS FEE STRUCTURE AND THAT SORT OF THING.
THAT WAS ABOUT WHEN WE FIRST STARTED THE PARKING ANALYSIS.
WHAT WE FOUND WAS THAT UPTOWN WAS FULL OF SCATTERED PARKING LOTS.
THE BIGGEST PROBLEM WITH OUR TRAFFIC ISSUE HAD TO DO WITH CIRCULATING TRAFFIC.
THEY WOULD GO FROM ONE PARKING LOT TO ANOTHER LOOKING FOR PARKING.
AND THAT JUST ADDS TO THE CONGESTION.
SO WITH BETTER WHAT WAY? FINDING THAT CONSOLIDATION EFFORT, WE'LL GET TRAFFIC TO BE ABLE TO INTERACT WITH PARKING MORE EFFICIENTLY.
THAT'S WHAT CONSOLIDATION IS THAN EMPLOYEE PARKING.
AS WE DO ALL OF THIS CONSOLIDATION AND PUTTING PARKING WHERE WE WANT IT AND RESTRICTING, RESTRICTING IT IN OTHER AREAS, WE'LL NEED TO CONTEND WITH WHAT EMPLOYEE PARKING LOOKS LIKE.
SO WE'RE REACHING OUT TO BUSINESSES RIGHT NOW.
IF YOU HAVEN'T HEARD FROM US AND YOU OWN A BUSINESS IN UPTOWN, YOU'RE LIKELY GONNA HEAR FROM US.
WHAT WE WANT TO DO IS WORK WITH YOU ON COMING UP WITH THAT SOLUTION FOR EMPLOYEE PARKING.
SO, AND THEN FINALLY, UH, THE, THE PARKING FEE STRUCTURE ITSELF IS A WHOLE, YOU KNOW, SUBPART
[01:00:01]
TO THIS PROGRAM WHERE WE'RE LOOKING AT DYNAMIC PRICING, DEMAND MANAGEMENT FOR PARKING, UM, ALL THE DIFFERENT PARKING AREAS THAT WE WILL STILL HAVE.WHAT IS THE PRICING STRATEGY FOR MAKING SURE THAT INTERACTION IS HAPPENING MOST EFFECTIVELY, AS I MENTIONED EARLIER.
CAN I ASK A QUICK QUESTION ABOUT THE, UM, PARKING GARAGE? IS THERE, IS THE INTENTION TO HAVE A, UM, UH, LOT, YOU KNOW, IN THE MOMENT KNOWING HOW MANY SPACE SPACES ARE AVAILABLE? IS THAT PART OF THE YES.
SO WITH OUR PARKING GUIDANCE TECHNOLOGY, THE INTENT IS A PERSON WITH AN APP CAN APPROACH UPTOWN AND SAY, WHERE IS THERE AVAILABLE PARKING NOW? AND WHAT DOES IT COST AND HOW DO I GET THERE? AND THAT SORT OF THING MOST EFFECTIVELY.
IF, DID THAT ANSWER YOUR QUESTION? YEAH, NO, THAT'S GREAT.
I WAS JUST CURIOUS, LIKE IF YOU DRIVE UP, YOU KNOW, AT THE AIRPORT IT'S LIKE, THERE ARE THIS MANY AVAILABLE AT THIS AND I JUST COULDN'T REMEMBER IF THAT WAS INCLUDED.
SO THIS INCLUDES OUR STATE ROUTE 1 79, UH, IMPROVEMENT STRATEGIES.
THE MAIN PROJECT HERE WAS THE, UM, THE PE UH, PEDESTRIAN CROSSING, THE UNDER CROSSING, ADJACENT TO THE ALKI P AREA ADJACENT TO OAK CREEK.
UM, I'M SURE YOU'RE ALL AWARE THAT THAT'S NOW DONE AND THERE IS A GLOW IN THE DARK COMPONENT TO THIS IF YOU DID NOT KNOW THAT, WHICH IS PRETTY COOL IF YOU EVER EXPERIENCED THAT AT AT WHAT POINT.
AT WHAT POINT, UM, 'CAUSE THERE'S A LIGHT RIGHT OVER IT.
SO AT WHAT POINT DOES THE LIGHT GO OUT AND CAN YOU SEE THAT? MY DAUGHTER REALLY WANTS TO SEE THIS
SO WE HAD A IDEA COME UP AND I'M MAKING A NOTE RIGHT NOW TO CHECK INTO IT, TO PUT A TIMER ON THAT LIGHT SO THAT YOU COULD COME UP, HIT THAT OFF BUTTON IN 10 SECONDS, YOU KNOW, GIVES YOU 10 SECONDS OR 15 OR WHATEVER THAT NUMBER IS.
WE DON'T WANT TO CREATE AN UNSAFE SITUATION, THAT'S FOR SURE.
LET'S SEE, WHAT ELSE? UH, UNDER THE STRATEGY, WE'RE ALSO LOOKING AT ADAPTIVE SIGNAL CONTROL AT THE Y WE'RE WORKING WITH ADOT ON THAT RIGHT NOW.
SO THAT LOWER RIGHT PHOTO IS SHOWING A COUPLE OF METERING SIGNALS, LIKE WHAT YOU WOULD SEE, LIKE ON A ON RAMP AT A FREEWAY.
WE HAVE RAN, UH, TESTS ON THIS ALREADY AND IT SHOWS THAT IT IS EFFECTIVE.
SO WE ARE PURSUING THAT THIS YEAR.
LIKE I SAID, WE'RE WORKING WITH ADOT.
UH, TYPICALLY PROJECTS IN ADOT JURIS JURISDICTION DO NOT HAPPEN SUPER QUICKLY
SO WE'RE WORKING THROUGH THAT RIGHT NOW.
MY QUESTION ON THE, UM, THE UNDERPASS, THERE'S BEEN SOME CHATTER ONLINE ABOUT WHY AREN'T THEY CLOSING THE CROSSWALK YET? UH, SO I WAS JUST CURIOUS TO KNOW WHAT THE PEP PROCESSIS IS OR WHEN, OR IF THAT'S GONNA HAPPEN FOR THE FALL.
I, I GUESS I WOULD START TO SAY MAYBE, MAYBE IT WASN'T MEANT THAT WE'RE NOT CLOSING IT, BUT WE ARE, WE ARE CLOSING IT
SO WHAT WE DO RIGHT NOW IS WHEN WE HAVE WHAT WE CONSIDER A MODERATE TO SEVERE CONGESTION EVENT, THAT'S WHEN OUR TRAVEL TIME TELLS US FROM BELL ROCK BOULEVARD TO THE Y THAT WE'RE OVER 18 MINUTES IN TRAVEL TIME, WE CLOSE IT.
NOW, IF IT'S A A SEVERE CONGESTION EVENT, AND WE KNOW IT'S GONNA HAPPEN, WE'LL START EARLIER THAN THAT.
BUT IN A REACTIVE MODE, WE DON'T KNOW IF IT'S GONNA BE BUSY OR NOT.
UM, I GUESS IT DOESN'T HURT TO SAY IT IF, IF THAT'S NOT THE SITUATION, LIKE LABOR DAY WEEKEND, FOR INSTANCE, WE WERE CLOSING IT AT 10 30 AND THEN WE DIDN'T OPEN IT BACK UNTIL TYPICALLY UNTIL WE FEEL TRAVEL TIMES ARE AT A SUSTAINABLE LEVEL THAT THAT IS EFFICIENT FLOW.
UM, WITH THE 18 MINUTE RULE, UH, WE'LL TYPICALLY LOOK FOR THAT TO FALL UNDER 18 MINUTES AGAIN, AND THEN WE'LL OPEN IT BACK UP.
SO WE, WE HAVE A CONTROLLED, UH,
[01:05:01]
PROCESS AROUND WHEN WE OPEN IT AND WHEN WE CLOSE IT.AND WE ARE JUST SO, YOU KNOW, GETTING COMPLAINTS FROM ADJACENT BUSINESSES ABOUT CLOSING IT.
SO THERE IS THAT CONTRAST WITHIN THE COMMUNITY.
SOME WANT IT CLOSE, SOME DO NOT.
AND SO WE HAVE A MEASURED STRATEGY TOWARDS HOW WE OPERATE THAT.
I THINK THAT, I MEAN, THAT IS JUST GOOD TO KNOW.
I TRY NOT TO ENGAGE ON NEXTDOOR.
IT'S MORE OF A INFORMATION GATHERER FOR ME.
BUT, UM,
AND SO THEIR FORCE OR, UM, THEY'RE PERCEIVING IT AS, OH, THEY'RE JUST, WHY HAVEN'T THEY BEEN CLOSING IT YET? I HAVEN'T SEEN IT CLOSED.
I MEAN, AND I DRIVE THROUGH THERE MULTIPLE TIMES A DAY TOO, AND I HAVEN'T SEEN IT CLOSED, BUT I'VE ALSO NOT BEEN STUCK IN TRAFFIC, SO THEREFORE IT DOESN'T NEED TO BE CLOSED.
I JUST THINK THAT'S SOMETHING THAT'S UNKNOWN.
AND SO PEOPLE ARE SORT OF LIKE, OH, THE WHEN ARE THEY GONNA CLOSE IT? YOU KNOW, WHEN IS THE TRAFFIC COMING KIND OF A THING.
SO, SO OUR STAFF ACTUALLY TEXT ME WHEN THEY CLOSE IT AND WHEN THEY OPEN IT.
SO I CAN TELL YOU LAST WEEKEND IT WAS CLOSED AND OPENED SEVERAL TIMES FOR SURE.
I THINK, YEAH, BECAUSE THERE WAS THEN IN THE SPRING THOUGH, IT WAS A SIGNIFICANT CHUNK OF TIME WHERE IT WAS JUST CLOSED EVERY DAY.
I THINK WHEN YOU WERE DOING MORE OF YOUR ANALYSES ON IT.
SO PEOPLE ARE SORT OF ANTICIPATING, WELL, THAT'S WHAT THEY'RE EXPECTED TO HAPPEN AGAIN IN OCTOBER, BUT IT SEEMS LIKE THAT'S NOT GONNA BE THE CASE 'CAUSE YOU'RE DOING IT MORE IN THE MOMENT.
SO, SO THE NEXT STEP TO ANSWER YOUR QUESTION, WHEN WE FIRST STARTED THIS PROJECT, THE UNDER THE UNDERPASS, WE ENDED UP ENTERING INTO AN AGREEMENT BETWEEN THE CITY TO LOCKY P, OWNERSHIP AND ADOT.
AND PART OF THE REASON FOR THAT IS WE NEEDED, UH, EASEMENTS AND RIGHT OF, UH, ENTRY INTO ULAI PKI, UH, PROPERTY.
WE NEEDED A PERMIT FROM ADOT, AND THEN OF COURSE, THE CITY WAS PROPOSING IT.
SO THAT'S WHY THE THREE WAY AGREEMENT HAD TO BE FORMED.
UH, WE ALSO DIDN'T REALLY WANT TO TAKE THE LEGAL ROUTE AND END UP IN LEGAL BATTLES FOR PROBABLY, WE'D PROBABLY STILL BE IN THEM RIGHT NOW.
AND SO WE ALSO, WHEN WE CAN WANT TO COLLABORATE AND WORK WITH FOLKS ON, ON WHAT WE'RE DOING.
SO IN THAT AGREEMENT, WHAT IT SPELLS OUT IS THAT ONCE THE CROSSING WAS BUILT, THAT WE WOULD START TO TEST AND MONITOR THAT CROSSING AND THE TRAFFIC.
SO YEAH, IN THE SPRINGTIME, WE ACTUALLY HAD A CHUNK OF, GOSH, IT WAS A WEEK OR MORE, I FORGET THE EXACT NUMBER OF DAYS THAT WE FULLY CLOSED IT FOR THAT ENTIRE PERIOD OF TIME.
WE WERE COLLECTING DATA THROUGH THAT WHOLE TIME TO SHOW IS IT EFFECTIVE TO CLOSE THIS OR NOT.
AND THIS IS A BIT OF A MIND TWISTER THAT EIGHT OS PERCEPTION WHEN WE FORMED THE AGREEMENT WAS THAT WHEN WE HAD BOTH THE AGGREGATE CROSSING AND THE UNDER CROSSING, THAT ONE WOULD NOT GET UTILIZED.
AND SO THE WAY THEY LOOKED AT THIS IS, ONCE YOU OPEN THE UNDER CROSSING, YOU'LL NEED TO ANALYZE THIS TO SHOW THAT THE AGGREGATE CROSSING IS STILL NEEDED.
THAT'S, THAT'S THE ANALYSIS, THAT'S THE TERMINOLOGY THAT ADOT USES.
THEIR PERCEPTION IS WHEN YOU HAVE TWO, TWO WAYS TO GO FROM A TO B AND ONE TAKES LONGER AND IS LONGER, THEY'RE GONNA USE THE MOST DIRECT ROUTE OR THEY'RE GONNA USE THE OTHER, THEY WON'T USE BOTH.
AND SO WE HAD TO GO THROUGH OUR ANALYSIS TO PROVE THAT IT'S EVEN STILL NEEDED.
SO WE'VE GONE THROUGH THAT ANALYSIS, WE'RE WORKING WITH ALKI PKI OWNERSHIP ON THAT AS WELL AS WE'RE STARTING TO WORK WITH ADOT ON THE REVIEW OF THAT ANALYSIS.
UM, I'D RATHER NOT GET INTO TOO MUCH MORE DETAIL RIGHT NOW, IF I CAN AVOID THAT SAME FIVE.
IF I'M LONG-WINDED, PLEASE TELL ME, I'LL
SO FOREST ROAD, UM, OF COURSE WITHIN THIS, THIS STRATEGY BY THE WAY, IS ABOUT MAJOR ROADWAY CONNECTIVITY.
WHEN WE LOOKED AT SEDONA AS A WHOLE, IT IT FROM A ROADWAY NETWORK STANDPOINT, IT DIDN'T RESOL, IT DIDN'T RESEMBLE A WELL CONNECTED COMMUNITY AT ALL WHATSOEVER.
SO THIS STRATEGY IS ABOUT BUILDING CONNECTIONS BETWEEN MAJOR ROADWAY NETWORKS.
FOREST ROAD IS THE FIRST EXAMPLE, OR, OR BIG EXAMPLE ACTUALLY.
THE FIRST ROAD CONNECTION THAT WE MADE HERE WAS CONNECTING THE BACKSIDE OF LOS ABOGADOS THROUGH THE RANGER STATION
[01:10:01]
PARK TO BREWER ROAD.WHAT THAT ALLOWED TRAFFIC OFF OF PORTAL LANE TO DO IS TO CROSS TO BREWER AND NOT COME OUT PORTAL LANE, TAKE A RIGHT AND THEN STOP TRAFFIC TRYING TO GO NORTHBOUND ON 1 79.
AND WE HAVE THE PORTAL TO BREWER CONNECTION, WHICH WILL DO THE SAME THING, BUT IT'LL, IT'LL MAKE THAT EVEN MORE EFFICIENT.
NOT ONLY DID WE HAVE FOREST ROAD, BUT THE BREWER RANGER ROUNDABOUT IS INCLUDED IN THIS AREA.
THE FOREST 89 A AND RANGER ROUNDABOUT, WHICH WOULD INCLUDE A FOREST EXTENSION DOWN TO FOREST AND BREWER.
THOSE ARE ALL PART OF THIS PROGRAM.
AND I DID INCLUDE, BY THE WAY, IN CASE ANYBODY DOESN'T KNOW, UH, OUR CONTRACTOR, THE WAY MY WIFE EXPLAINS THIS, ONE OF OUR CONTRACTORS IS, UH, A SECRET, UH, ROMANTIC
THAT'S WHAT THAT CIRCLED RED IS.
PLEASE DON'T HAVE AN ACCIDENT ACCIDENT LOOKING FOR THAT, BY THE WAY,
IF YOU WALK ON THE SHARED JUICE PATH, YOU'LL SEE IT.
SO DO SO TODAY, IS THAT ACTUALLY BEING UTILIZED TO ITS FULLEST OR DO YOU HAVE ANY IDEA OF HOW THAT'S HOW SUCCESSFUL IT'S TO DATE? OBVIOUSLY IT'S NEW, BUT JUST CAN'T CURIOUS.
YEAH, SO WE'RE CONSTANTLY COLLECTING, UH, COUNT DATA, TRAFFIC COUNTS ON FOREST ROAD.
AND UH, YOU KNOW, JUST ONE OF THE WEEKENDS I LOOKED AT, I WAS VERY IMPRESSED WITH THE AMOUNT OF TRAFFIC THAT WE WERE GETTING ON THAT ROAD.
UM, I ALSO OBSERVED IT ON LABOR DAY WEEKEND WHEN WE HAD PRETTY SIGNIFICANT CONGESTION MM-HMM
AND THE UTILIZATION WAS VERY GOOD OF THAT ROADWAY.
SO I THINK IT'S GETTING, IT'S GETTING GOOD USE.
PART OF THE CHALLENGE TO IT RIGHT NOW IS THAT YOU, YOU'RE NOT SUPPOSED TO TURN LEFT, UM, AT THE, AT THE SOUTH END ONTO 89 A.
SO IT'S SUPPOSED TO BE A RIGHT IN, UH, LEFT IN AND RIGHT OUT ONLY.
UM, BUT, BUT WE ARE GETTING GOOD UTILIZATION AND FOR, FOR THOSE WHO LIVE OFF OF COOK HILL, IT'S REALLY GREAT WAY TO GET AWAY FROM THE ROUNDABOUT AT 1 79.
AND THE OTHER QUESTION, WHICH IS PROBABLY TRIVIAL, BUT I'M AN EX BAY AREA GUY, HOW COME WE'RE NOT RENAMING THIS LOMBARD STREET
ANDY, WE'RE, WE'RE GONNA NEED TO KEEP, OKAY.
NOW THIS, UH, JUST SHOWS ALL THIS, ALL THE PROJECTS IN THIS AREA, SOME ARE ALREADY COMPLETE I, THAT I TALKED THROUGH, BUT IT SHOWS HOW ALL OF THESE PROJECTS WORK TOGETHER.
REALLY THE OVERALL SIM STRATEGY IS ABOUT NOT ONE PROJECT SOLVING THE CONGESTION ISSUE, BUT THEM ALL IN ACCUMULATION ADDRESSING IT.
AND WE'LL, SO WE NEED TO, YEAH, WE'VE GOT A VIDEO THAT WE'LL PUT IN OUR FOLLOW UP EMAIL THAT OUR COLLEAGUE ROB MADE THAT REALLY MAKES IT SIMPLE TO UNDERSTAND, WHICH IS PRETTY FANTASTIC.
I SEE WHAT YOU'RE DOING THERE.
SO, UH, AMBER COVERED THIS SLIDE AS WELL AS, I THINK THERE'S ANOTHER ONE ON TRANSIT MAYBE.
STEPS, UH, SIM 11, THIS INCLUDES OUR MULTIMODAL STRATEGY.
WE HAVE NEARLY 10 MILES OF SHARED USE PATH COMPLETE NOW, UM, SOME OF THESE PROJECTS OVERLAP OTHER STRATEGIES LIKE FOREST ROAD FOR INSTANCE, HAS A SHARED USE PATH.
UH, LET'S SEE, UNDER CONSTRUCTION RIGHT NOW WE HAVE, UH, ONE PROJECT ON ANDANTE AND ANOTHER PROJECT ON DRY CREEK THAT ARE BEING BUILT RIGHT NOW.
AND WE HAVE SEVERAL OTHERS UNDER DESIGN.
OUR FINAL STRATEGY, I, I HAVE A QUESTION ABOUT THAT.
UM, I, DR I AM LIVE IN THE CHAPEL AND ALSO DRIVE ON 1 79 A GREAT, UH, EVERY NOW AND THEN AND PEOPLE ARE ALWAYS DRIVING IN THE BIKE LANE, LIKE I WOULD SAY 80% OF CARS VEER INTO THE BIKE LANE AS LIKE PART OF THE ROAD, RIGHT? RIGHT, MM-HMM
AND, UM, IT MAKES ME NERVOUS ABOUT THE IDEA OF RIDING A BIKE ON THAT, ON THAT ROAD MM-HMM
AND SO HOW WERE WE OR WHAT ARE THE, WHAT'S THE CONVERSATION ABOUT MAKING THAT SAFER FOR PEOPLE RIDING? THAT'S, THAT'S A GOOD QUESTION.
UM, I'LL TRY TO NOT GO DOWN ANOTHER RABBIT HOLE HERE, BUT THE FIRST THING TO UNDERSTAND ABOUT THAT IS MOST TYPICAL BIKE
[01:15:01]
LANES ARE FIVE FEET WIDE.THAT PARTICULAR BIKE LANE IS EIGHT FEET WIDE AND THEY STRIPE IT WRONG EVERY TIME THEY STRIPE IT.
BUT THE MAIN POINT IS, THE REASON WHY IT'S EIGHT FEET WIDE IS IF WE HAVE AN EMERGENCY ON 1 79, IT'S BUILT THAT WAY AS WELL AS WITH SOME EXTRA ROOM ON THE LEFT SIDE SO THAT OUR REGULAR THROUGH TRAFFIC CAN PULL TO THE RIGHT, GET OUT OF THE WAY AND EMERGENCY VEHICLES CAN PASS.
THE REASON I BRING THAT UP IS USUALLY I WOULD SAY WELL PUT A BARRIER BETWEEN RIGHT.
BUT THAT WOULD DEFEAT THE PURPOSE OF WHY IT'S THERE IN THE FIRST PLACE.
SO IT'S, IT'S NOT A EASY SOLUTION.
I MEAN, IT'S, WE ALWAYS TALK WITH OUR, OUR POLICE, UM, UH, COWORKERS ABOUT, YOU KNOW, ENGINEERING ENFORCEMENT AND WHATEVER THE OTHER E IS.
SO, SO WHEN YOU'RE LOOKING AT SOMETHING LIKE THIS, YOU KNOW, I TALKED ABOUT THE ENGINEERING SOLUTION MAYBE NOT BEING FEASIBLE.
DO WE LOOK AT THE OTHER TWO AND SAY, WHAT CAN WE DO THERE? UM, THAT WOULD BE MY, MY FIRST THOUGHT.
HAVE YOU GUYS CONSIDERED, UM, THE LANE HAVING, UM, ROUGH YEAH.
RUMBLE STRIP ROUGH STRIP SO THAT WHEN THEY ENTER THE BIKE LANE, THEY HEAR IT.
WE, WE FIRST HAD THAT CONVERSATION ON 89 A BEFORE 1 79 WAS EVEN BUILT WITH, COULD YOU PUT IN A RUMBLE STRIP? AND WHAT ADOT WILL SAY TO THAT IS IT'S A LIABILITY ISSUE.
ONCE A BICYCLIST GETS INTO THAT RUMBLE STRIP, IT STARTS TO KIND OF CONTROL WHERE THEIR BIKE IS GOING TO A CERTAIN EXTENT.
IF THAT WERE TO SPIT THEM OUT IN FRONT OF A CAR, THAT CREATES A LIABILITY ISSUE THAT ADOT IS MOST CONCERNED WITH.
WHETHER YOU AGREE OR NOT, THAT'S THEIR RESPONSE.
THIS IS AROUND, UM, REALLY IT'S ABOUT INTELLIGENT TRANSPORTATION SYSTEMS. A DO THE MAIN PROJECT GOING ON RIGHT NOW, YOU CAN SEE THE, THEY CALL 'EM DMS DYNAMIC MESSAGE SIGN.
IT TELLS YOU YOUR TRAVEL TIME TO SEDONA VIA TWO 60 OR 1 71 79.
THE PROBLEM WITH THIS SETUP IS IT'S SO FAR AWAY FROM THE DECISION POINT.
BY THE TIME YOU GET THERE, IT'S PROBABLY DIFFERENT.
SO ADOT IS WORKING ON A PROJECT RIGHT NOW THAT WILL INCLUDE A NEW SIGN JUST NORTH OF GENERAL CROOK IN CAMP VERDE RIGHT AT THE DECISION POINT.
SO THAT'S, THAT'S IN THE WORKS.
UM, THEY'RE ACTUALLY COMING UP ON CONSTRUCTION NOW.
HOWEVER, I DON'T WANT TO GET YOU TOO EXCITED.
THIS PROJECT RUNS ALL THE WAY FROM SUNSET POINT TO FLAGSTAFF AND WE'RE LIKE IN THE MIDDLE OF THAT PROJECT.
SO ONCE THEY START, THAT DOESN'T MEAN OUR PROJECT'S GONNA BE DONE TOMORROW.
UM, OTHER THAN THAT, WE MONITOR TRAFFIC.
I TALKED ABOUT THE TRAVEL TIME DATA AND THAT SORT OF THING.
UM, THAT'S ALL PART OF THIS STRATEGY.
I REALLY APPRECIATE HOW YOU, CAN I ASK ONE MORE QUESTION REALLY QUICK? SURE.
SO FOR THE LEFT HAND TURN OFF OF 89 A ONTO FOREST ROAD, AGAIN, I, MY INFORMATION COLLECTION FROM THOSE SOCIAL SITES IS SAYING, WHY ISN'T THERE BETTER SIGNAGE TO ENCOURAGE, UM, UH, UH, PEOPLE WHO DON'T LIVE HERE AND DON'T KNOW RIGHT.
THAT THEY SHOULD GO THAT WAY AS AN ALTERNATIVE.
SO, SO JUST WONDERING ABOUT SIGNAGE WITH THAT.
RIGHT NOW THERE IS A SIGN, IT'S JUST NOT PROMINENT LIKE A LOT OF THE STATE SIGNS THAT YOU MIGHT SEE AND, AND THERE'S A REASON FOR THAT.
WHEN WE FIRST PROPOSED THIS PROJECT AS A PRIORITY, WHAT WE AGREED WITH THE UPTOWN FOLKS ABOUT IS THAT WE WOULDN'T SIGN IT AS A BYPASS ROUTE, NOT A FORMAL BYPASS.
IF IT WERE, YOU WOULD SEE A LOT MORE SIGNS SAYING, GO THIS WAY.
THIS WAS TO KEEP FOREST ROAD FROM BEING COMPLETELY OVERWHELMED AND BYPASSING PEOPLE THROUGH THAT ROUTE.
THANK YOU SO MUCH, ANDY FOR COMING IN AND THANK YOU AMBER AS WELL.
[5.a. Summer 2025 destination marketing campaign results]
DESTINATION.SO LAST MONTH, UM, I BROUGHT YOU SOME RESULTS, UM, BUT NOT THE FULL RESULTS 'CAUSE I DIDN'T HAVE THEM YET.
UM, SO LAST MONTH YOU SAW THE PAID SEARCH, THE SOCIAL MEDIA, UM, AND, UM, SOME OF THE CLICK
[01:20:01]
THROUGH RATES FOR THE CAMPAIGN.AND TODAY I'M GONNA GO OVER THE ATTRIBUTION BASED AD PERFORMANCE AND THEN THE OVERALL ROI AND THE ROAS, UM, FROM THE SUMMER CAMPAIGN.
YOU ALL REMEMBER THESE NEXT SLIDE? YOU ALL REMEMBER, OH, YOU ALL REMEMBER, UM,
SO NOW, UM, THESE ARE THE, THE FULL KPIS FOR YOU ALL.
UM, WE DID A REALLY GREAT JOB AT THE CLICK THROUGH RATE, THE VIDEO VIEWS AND THE WEBSITE VISITS.
BUT WHERE WE DID COME UP SHORT WAS ON THE RETURN ON AD SPEND COMPARED TO THE OTHER CAMPAIGNS THAT WE'VE RUN.
SO THAT'S GONNA BE AT A 12 TO ONE RATIO, UM, IS WHAT THE SUMMER CAMPAIGN WAS.
AND AS A REMINDER, ROAS IS THE HOTEL IMPACT PLUS THE DEC WELL, HOTEL IMPACT, SHORT TERM TERM RENTAL IMPACT PLUS THE DESTINATION IMPACT DIVIDED BY THE AD SPEND.
THAT'S WHERE THE 12 TO ONE RATIO COMES.
THAT IS ACTUALLY A REALLY GREAT NUMBER, UM, IN GENERAL, BUT JUST IN COMPARISON TO OUR OTHER CAMPAIGNS, IT IT'S LOWER.
UM, SO THIS IS DUE TO THE LESS DEVICES BEING ABLE TO BE PICKED UP IN THE DESTINATION BECAUSE OF DATA PRIVACY GETTING STRICTER AND STRICTER JUST LIKE WE WENT OVER IN THE SEPTEMBER MEETING.
UM, BUT THAT 12 TO ONE RETURN ON INVESTMENT MEANT THAT WE SAW OVER $2.5 MILLION IN ECONOMIC IMPACT, WHICH I'LL GET INTO THAT BREAKDOWN IN THE FOLLOWING SLIDES.
UM, THE SALES AND BED TAX THAT WAS RETURNED TO THE CITY FROM THE CAMPAIGN IS $123,000.
AND THEN IF YOU RECALL FROM OUR LAST MEETING, I HAD OUR P PR AGENCY LOOK INTO THE COMPANIES THAT OFFER THE TYPE OF ATTRIBUTION ADVERTISING THAT WE DO, UM, THAT SERVES AN AD TO A PERSON AND THEN TRACKS IF THEY ACTUALLY COME IN AND MARKET TO SEE IF THERE'S A BETTER COMPANY THAT WE COULD WORK WITH GOING FORWARD.
SO THEY LOOKED INTO FIVE COMPANIES, UM, WHO ARE IN THIS SPACE AND THEY DETERMINED THAT OUR CURRENT VENDOR DATA FI IS STILL THE BEST TO WORK WITH THAT IS BECAUSE THEY WERE THE ONLY VENDOR THAT SAID THAT THEY COULD GIVE US THE POINTS OF INTEREST.
UM, AND THOSE DETAILS THAT WE ASK FOR.
SO THIS INCLUDES TRACKING ATTRIBUTION TO EVERY HOTEL AND SHORT-TERM RENTAL, WHICH IS WHAT WE'VE BEEN ABLE TO DO.
UM, SOME OF THE OTHER ATTRIBUTION PLATFORMS COULD TRACK IN THE DESTINATION, BUT THEY COULDN'T TRACK THESE POINTS OF INTEREST THAT WE HAVE, UM, WHICH ARE REALLY INTERESTING TO US.
UM, DATA FI WAS THE ONLY VENDOR TO ADDRESS THAT THEY ALLOW ADVERTISING TO BE FRONT LOADED TO TAKE ADVANTAGE OF THAT BOOKING WINDOW AND PACING.
SO WE DO A LOT OF OUR ADVERTISING TOWARDS THE BEGINNING AND THEN KIND OF PACE IT OUT.
UM, AND FI WAS THE, UM, ONE OF THE ONLY VENDORS TO PROVIDE REALTIME REPORTING, UM, WHILE THREE OF THE OTHER VENDORS SAID THAT THEY RELY HEAVILY ON DELAYED OR POST CAMPAIGN DATA.
AND THAT LIMITS OUR ABILITY TO BE NIMBLE IN THE MIDDLE OF A CAMPAIGN LIKE WE LIKE TO BE.
UM, I WILL SAY THOUGH THAT THE SECOND BEST VENDOR, UM, WAS ONE THAT WE'D LIKE TO KEEP ON RESERVE SHOULD THE DATA PRIVACY RESTRICTIONS CONTINUE TO LIMIT THE DESTINATION.
ATTRIBUTION CAPTURE ITS DOWNSIDE IS THAT IT SERVES ADS TO A ZIP CODE AND THEN TRACKS IF THEY COME IN MARKET USING A CREDIT CARD SPEND REPORT.
HOWEVER, IT CAN'T GUARANTEE THAT THE PERSON NECESSARILY SAW THE AD IN THEIR HOME MARKET, JUST THAT THE AD WAS SERVED WHERE THEY LIVED.
AND THEN THEY CAN SHOW FOR SURE THAT THEY ENDED UP IN MARKET BECAUSE WE HAVE THEIR CREDIT CARD SPEND.
SO, YOU KNOW, IT'S, YOU CAN IMAGINE EACH OF THESE, UM, FIVE COMPANIES HAVE THEIR PLUSES AND MINUSES, UM, AND IT ENDED UP THAT THE CURRENT COMPANY WE'RE WORKING WITH, UM, IS STILL THE BEST.
BUT LIKE I SAID, I'LL BE MONITORING IF THAT CONTINUES TO.
UM, LIKE IF THAT ATTRIBUTION RATIO CONTINUES TO GO DOWN, I'M GONNA, UM, START LOOKING TO SEE IF I CAN, UM, WORK WITH THE OTHER COMPANY KNOWING THAT I WON'T BE ABLE TO GUARANTEE THAT THE AD WAS SHOWN TO THE PERSON IN THEIR MARKET.
BUT I'LL HAVE A HUNDRED PERCENT GUARANTEE THAT THEIR CREDIT CARD ENDED UP IN MARKET.
UM, THAT ALSO MEANS THAT THE 12 TO ONE ROAS FIGURE WILL BECOME OUR NEW BENCHMARK GOING FORWARD WITH FUTURE CAMPAIGNS.
UM, SO MOVING ON TO THE OTHER CAMPAIGN RESULTS.
YOU'LL REMEMBER THAT THESE META META RESULTS, UM, FROM LAST TIME, EXCEPT IN THE EMAIL THAT I SENT FOLLOWING THE MEETING, UM, I TOLD YOU THAT ALL THOSE NUMBERS WERE WRONG.
UM, AND THESE ARE THE RIGHT NUMBERS.
UM, SO THIS I WAS, UH, A LITTLE BIT UNCOMFORTABLE IN IN THE NUMBERS THAT WERE WRONG, UM, BECAUSE
[01:25:01]
WE PAID MORE MONEY AND, UH, THE IMPRESSIONS AND VIEWS WERE LOWER THAN IN WINTER, EXCEPT NOW THAT WE HAVE THE ACTUAL RIGHT DATA, YOU CAN SEE THAT WE HAVE GOT, UM, MORE IMPRESSIONS AND VIDEO VIEWS, UM, IN THE SUMMER CAMPAIGN AND THE WINTER CAMPAIGN.SO I JUST WANTED TO CALL THAT OUT.
SO, UM, THESE ARE THE ATTRIBUTION RESULTS FOR THE DESTINATION.
UM, OH, ONE MORE THING THAT I WANTED TO CALL OUT IS JUST, UH, WE OBVIOUSLY HAD A LOWER ROW ADS, BUT I ALSO WANNA SAY THAT WE HAD A AN A DR OF ABOUT 292, I BELIEVE, WITH THE HOTELS, UM, WHERE IN THE SUMMER, WHEREAS OUR WINTER CAMPAIGN WAS THREE SOMETHING LIKE 3 21.
UM, SO THAT OBVIOUSLY HAD AN IMPACT ON THE NUMBER AS WELL.
BUT, UM, SO THESE ARE THE DESTINATION RESULTS.
UM, SO THIS IS WHO HAS SERVED AN AD, UM, WHEREVER THEY LIVE AND DID THEY ACTUALLY ENTER THE DESTINATION.
UH, THE INTERESTING PART ABOUT THIS IS THAT YOU CAN SEE THAT CTV IS, UM, WORKING REALLY WELL.
UM, IT'S A PRETTY, UH, WE KNEW THAT IT WAS GONNA BE A NEAT WAY TO CORRELATE ATTRIBUTION.
UM, WHAT I DIDN'T REALIZE IS THAT IT WOULD BE ALMOST ON PAR WITH THE WEB ADS THAT THEY ARE SERVED.
UM, DVA LIKES TO THINK OF CTV AS LIKE AN AWARENESS, MORE OF AN AWARENESS MARKETING.
UM, BUT OBVIOUSLY IT'S WORKING BETTER THAN JUST AWARENESS BECAUSE THEY ALSO ENDED UP IN MARKET.
ANY REASONS WHY THEY HAVE NOW CHANGED THEIR MIND? THEY DESCRIBED OUR CONTENT AS EXTREMELY COMPELLING.
YOU MEAN LIKE IMAGES THAT PEOPLE RECOGNIZED, FOR EXAMPLE? YEAH.
THE VIDEOS THAT WE PLAYED WERE, UM, OBVIOUSLY BEAUTIFUL AND CAPTIVATING AS THEY SHOULD HAVE BEEN, WHICH IS A GOOD THING, RIGHT? YES.
NOW ON THE SPEND ON THOSE TWO SIDES OF THE EQUATION, ABOUT THE SAME, HOW MUCH DID WE SPEND ON CTV VERSUS VERSUS 45? UM, SO THAT WAS THE FIRST, THAT WAS THE FIRST SPEND.
SO 70 WENT TO THE WEB ADS, 45 WENT TO CTV AND THEN OH, I KNEW I WAS GONNA DO THAT AND THEN I CAN'T, I DON'T KNOW THE BREAKDOWN OFF THE TOP OF MY MIND.
I HAVE IT LUMP WALKED INTO ONE THERE.
BUT THE 20 WAS ADDED AND WE DON'T HAVE THE BREAKDOWN.
BUT I WOULD, I WOULD IMAGINE THAT WE SPENT, UM, PROBABLY THAT SAME RATIO WITH THE ATTRIBUTION WEB TOWARDS THE, COMPARED TO THE CTV.
SO WHAT WAS THAT, 70 45? YEAH, SO, SO CTV IS ACTUALLY MORE EFFECTIVE.
AND LAUREN, I'VE NOTICED, LIKE I'M GETTING NOW WHEN I'M STREAMING ON YOUTUBE AND I GET AN AD LIKE GO TO YOUR PHONE AS MY NAME, SO IT CAN TAKE THE AD, PUT IT RIGHT ON MY, ON YOUR PHONE.
I'M WONDERING IF THAT'S WHY YOU'RE GETTING THOSE KIND OF RESULTS.
'CAUSE IT'S NOT JUST TOP LEVEL.
NOW YOU CAN GO FROM SEEING THIS COMMERCIAL ON YOUR STREAMING SERVICE TO SUDDENLY BEING AT THE WEBSITE ON YOUR PHONE.
I DUNNO IF ANYBODY ELSE'S EXPERIENCE THAT'S YEAH, THAT SOUNDS REALLY CREEPY.
I SAID I, I MAY HAVE MENTIONED THIS BEFORE.
I HAD PEOPLE WATCHING STUFF IN TWO DIFFERENT ROOMS. WE'RE WATCHING THE SAME THING, BUT WE HAD DIFFERENT PHONES IN THE TWO DIFFERENT ROOMS AND WE WERE SEEING DIFFERENT COMMERCIALS.
UM, THE OTHER THING THAT I WANT TO BRING UP, BECAUSE I KNOW HOUSEHOLD INCOME IS, UM, SOMETHING THAT THIS GROUP CARES ABOUT, UM, AS YOU SHOULD, UH, TO THE DESTINATION WE HAD 22%.
22% OF THE VISITORS TO THE DESTINATION HAVE A HOUSEHOLD INCOME OF 150 K AND UP, WHICH IS REALLY HIGH.
UM, SO THIS IS THE DESTINATION, AGAIN, THE AVERAGE LENGTH OF STAY INCREASE FROM 1.7 TO TWO DAYS OVER THE WINTER CAMPAIGN, WHICH IS SOMETHING THAT I'VE BEEN WANTING TO SEE.
I DON'T, I'M NOT GONNA PRETEND LIKE, YOU KNOW, THAT WAS, UM, EVERYTHING THAT HAD TO DO WITH US, BUT, UM, I'M HAPPY TO SEE IT BACK IN THE, IN THE TWO RANGE RATHER THAN THE 1.7.
SO COULD YOU SAY LENGTH THIS DAY IS INVERSELY PROPORTIONAL TO HOW COLD IT MIGHT BE IN THE WINTER?
I'M INTERESTED, UH, SANTA FE OR WHY AREN'T WE INCLUDING SANTA FE? SO, UM, BACK WHEN WE DID OUR FIRST CAMPAIGN, ROB WOULD REMEMBER WHAT IT WAS.
UM, IN THE WINTER, UH, WE DID ASK TO GO AFTER SANTA FE, UM, AND DVA SAID THAT, UM, I MEAN, IT'S
[01:30:01]
KIND OF THE SAME CONVERSATION THAT WE GOT INTO THE LAST TIME OF THINKING ABOUT, UM, AN AUSTIN VERSUS A DALLAS.UM, BUT IT SAID THAT THE DATA SUPPORTED THAT, UM, RATHER THAN GOING AFTER, UM, SMALL MARKETS OF SANTA FE, DURANGO, PARK CITY, THOSE WERE KIND OF ALL ON, ON OUR LIST TELLURIDE, UM, TO FOCUS ON THE BIGGER CITIES BECAUSE THAT IS BASED ON PRIOR VISITATION AND PRIOR SPEND AND MATCHING THOSE TWO THINGS UP.
BUT ALBUQUERQUE IS PRETTY BIG AND SO, YOU KNOW, I THINK OF ALBUQUERQUE, BUT IT DOESN'T HIT A PRETTY CLOSE.
IT DOESN'T HIT IN OUR, THEY PROBABLY DON'T EVEN HIT IN TOP 15.
UM, SO THIS IS THE ATTRIBUTION RESULTS TO THE HOTELS.
UM, AGAIN, THAT OVERNIGHT STAY, UM, INCREASED FROM 2.1 TO 2.3.
THE SECOND STAY, UH, SENTENCE IS, UM, THAT PHOENIX STILL HAS THE MAJORITY SHARE OF THE STAYS, BUT IT'S 2% LESS THAN THE DESTINATION.
THAT'S MEANING THAT VISITATION FOR HOTELS IS SPREAD TO OTHER MARKETS.
IF YOU CAN DRIVE HOME FOR THE NIGHT, WHY WOULDN'T YOU? IS PROBABLY THE, THE RATIONALE THERE.
UM, THIS IS THE ATTRIBUTION RESULTS FOR THE SHORT TERM RENTALS.
SO AS YOU REMEMBER, UM, EVERY THREE OR FOUR MONTHS WE GET A, A SPREADSHEET FROM OUR SHORT TERM RENTAL.
UM, ACTUALLY SHE'S OVER THERE, UM, SPECIALIST, UH, THERESA ARTHUR.
AND SHE, SHE PROVIDES US WITH, UM, EVERY SHORT TERM RENTAL, UM, THAT'S BEEN REGISTERED.
AND THEN WE TOOK THAT AK ANDREW TOOK THAT, UM, AND UPLOADED IT INTO DATA FI SO THAT IT TRACKS JUST LIKE WE TRACK ALL OF OUR VISITORS COMING INTO EVERY HOTEL IN SEDONA, NOW WE TRACK EVERY VISITOR THAT'S GONNA COME INTO A SHORT TERM RENTAL.
UM, YOU CAN SEE THAT THE CAMPAIGN IMPACT WAS, WAS A LOT LESS THAN THE HOTELS, BUT STILL A REALLY INTERESTING METRIC TO START MEASURING, UM, AND SEEING HOW THAT'S GONNA PERFORM.
AND I THINK MY NOTE IS TOO IS IT'S NICE TO SEE THAT OUR CAMPAIGNS ARE DRIVING PEOPLE TO HOTELS MORE THAN SHORT TERM RENTALS IS SOMETHING I KIND OF REFLECTED ON WHEN WE LOOKED AT THIS.
BUT A QUESTION I NOTICED ON THE LENGTH, AVERAGE LENGTH OF VISIT, YES.
UM, SHORT TERM RENTALS ARE APPROXIMATELY THREE DAYS, WHEREAS OTHER METHODS ARE APPROXIMATELY TWO DAYS.
UM, THE AVERAGE LENGTH OF STAY WAS 20% GREATER THAN TRADITIONAL LODGING.
I THINK THIS IS MY OWN ANECDOTE.
I'M SURE SHORT-TERM RENTALS CAN WEIGH INTO THIS AS WELL, BUT, UM, IF I'M BOOKING A SHORT-TERM RENTAL, I'M USUALLY COMING.
I DON'T, I I, I DON'T EVEN KNOW IF I SHOULD SAY THIS.
'CAUSE I, IT IS LITERALLY ONLY AN ANECDOTE OF MY OWN PERSONAL TRAVEL THAT WHEN I'M, WHEN I'M TRAVELING TO A SHORT-TERM RENTAL, I USUALLY, BECAUSE THERE'S THAT CLEANING FEE, I USUALLY TRY AND MAXIMIZE MORE DAYS, UM, WITH A SHORT-TERM RENTAL, WHEREAS WITH A HOTEL, I CAN BE THERE ONE NIGHT AND, AND IT'S NOT AS BIG OF A DEAL.
I ALSO THINK THAT IT, UM, I'M SURE THAT LENGTH OF STAY REQUIREMENTS PLAY INTO IT.
SO DEPENDING ON THE AIRBNB, MANY OF THEM ARE GONNA HAVE A LONGER LENGTH OF STAY REQUIREMENT.
BUT, YOU KNOW, I MEAN, ON MINE IT'S THREE NIGHTS AS A MINIMUM AND, AND THE PROPERTIES THAT I WORK WITH JUST, JUST A COUPLE.
BUT, UM, WHEREAS WITH A HOTEL, YOU KNOW, MY FAMILY'S HOTEL, IT'S A ONE NIGHT, LAST MINUTE, LATE NIGHT BOOKING.
SO IN MY, AGAIN, ANECDOTAL ANALYSIS, I WOULD CERTAINLY SAY THAT IS ANOTHER ELEMENT THAT WOULD PLAY INTO IT.
WELL, JUST INTERESTING THAT IT HAS THAT I JUST HAD BE THINKING LIKE, YOU GUYS ARE ALL RIGHT.
UM, INTERESTING THAT IN THIS INSTANCE, UM, TUCSON WAS OUR LEADING MARKET.
UM, PART OF THAT IS JUST BECAUSE WE SPENT A LOT OF MONEY IN PHOENIX.
UM, A LOT OF THAT SPEND IN PHOENIX WAS, UM, WITH THAT SHIFT WHEN WE WERE TRYING TO DRIVE, WE WERE JUST TRYING TO DRIVE ANY TYPE OF VISITATION HERE, STARTING, UM, IN THE MIDDLE OF THAT CAMPAIGN.
UM, BUT IT'S SOMETHING THAT WE'LL BE WATCHING.
UM, I TALKED TO DVA ABOUT THIS AND, UM, WE EVEN THOUGHT THAT THERE WAS, UH, BECAUSE TUCSON PERFORMED SO WELL THAT THERE'S, UM, THAT MORE MONEY COULD BE SPENT THERE IN THE FUTURE.
UH, BUT TO ALSO JUST KEEP IN MIND ABOUT CAPPING PHOENIX, UM, SO THAT WE, WE DON'T GET A DIMINISHING RETURN.
I MEAN, IT STILL DID REALLY WELL, BUT, UH, JUST REALLY, UM, YOU KNOW, KIND OF FASCINATING TO SEE TUCSON CREEP UP TO THE TOP, NOT EVEN CREEP IT, UH, DARN NEAR DOUBLED
[01:35:01]
ALSO YOU CAN SEE THAT, UM, DENVER IS OUR GREATEST FLIGHT MARKET, I BELIEVE AT THE LAST TAB MEETING I SAID CHICAGO, BECAUSE THAT'S WHAT THE RESULTS WERE LOOKING AT.AND THEN, UM, DENVER KIND OF SLID IN THERE.
CAN WE, DID WE TURN THOSE OFF AGAIN? YEAH, DENVER GOT TURNED OFF.
UM, I THOUGHT LIKE AUGUST ONE JULY, DID DENVER GET TURNED OFF OR DID IT GET EVERYTHING? BUT DALLAS, EVERYTHING BUT DALLAS, YEAH.
SAN FRANCISCO, DALLAS, SEATTLE, CHICAGO AND DENVER.
SO THAT SPEND WAS COMPLETELY TURNED OFF, UM, STARTING JULY 25TH.
AND IT STILL DID WELL, WHICH IS INTERESTING.
I MEAN, TECHNICALLY OUTPERFORMED SAN DIEGO, RIGHT? IS THERE STILL THE FLAG DENVER FLIGHTS? NO.
SADLY, I'M WELL AWARE OF THAT.
SO I MEAN, I'M, WHAT I'M, I MEAN, I'M A BIG PROPONENT OF JUST THINKING ABOUT TOURISM INTERNATIONALLY THAT WHEN I SAID THIS LAST TIME, WHEN THERE ARE FLIGHTS, PEOPLE COME MM-HMM
AND SO THAT'S, THAT'S WHAT I WAS ARGUING ABOUT DALLAS FORT WORTH LAST TIME AS WELL.
WHEN I WAS ON A KONA, I WAS PUSHING LIKE, HOW DO WE GET MORE DIRECTION INTO PULLIUM, BECAUSE THAT COULD ADD TRAVEL THAT ISN'T COMING FROM THE SOUTHBOUND.
I THINK IT'S 85% OF OUR TRAFFIC COMES SOUTHBOUND AND IT WOULD'VE BEEN GOOD FOR FLAGSTAFF AS WELL.
I MEAN, THAT'S, THAT WAS MY MAIN OPTION.
UM, SO THIS IS THE SAME, YOU'VE, YOU'VE SEEN THESE METRICS.
UM, BUT I WANNA REITERATE THAT IF, IF BOTH THESE TYPES OF MARKETING METRICS WERE DOWN, UM, LIKE THE ROAS WAS, I WOULD BE REALLY CONCERNED THAT OUR CAMPAIGN CAMPAIGN WASN'T PERFORMING AS WELL AS I WANTED IT TO.
BUT CONSIDERING THAT EVERYTHING ELSE PERFORMED REALLY WELL, EXCEPT THAT ATTRIBUTION COMPONENT, UM, AND, AND KNOWING THAT WE HAVE LESS DEVICE CAPTURE, UM, THIS MAKES ME FEEL, FEEL BETTER ABOUT IT.
UM, AND IF THIS CHANGES, IT'LL DEFINITELY, UM, TIP ME OFF TO SOMETHING MORE.
YOU KNOW, THIS, I SHOWED YOU THIS LAST TIME, 4.2 MILLION IMPRESSIONS AND THE TAKEAWAYS.
UM, SO REDEFINED FAMILY TIME CONTINUES TO, TO REALLY WORK WELL FOR US.
UM, DENVER WAS THE BEST FLIGHT MARKET AND THE, OH, THAT SHOULDN'T SAY INITIAL, I SHOULD SAY FINAL, AND THE FINAL RESULTS, UM, BIG DATA CHANGES WILL CONTINUE TO AFFECT OUR CAMPAIGNS GOING FORWARD.
UM, THE NON ATTRIBUTION BASED ADS PERFORMED REALLY WELL.
LIKE I SAID, UM, WE IMPROVED OUR PAID SEARCH STRATEGY THIS TIME AROUND, I DON'T KNOW IF YOU REMEMBER THIS, BUT IT WAS ONE OF THE ONLY, UM, KPI BENCHMARKS THAT WE DID NOT MAKE IN THE WINTER CAMPAIGN AND WE DID THIS TIME.
UM, AND WE DID SOME TWEAKS TO DO THAT.
AND THEN, LIKE I SAID, CTV WAS SURPRISINGLY EFFECTIVE.
ANY QUESTIONS, NOW THAT YOU HAVE THE FULL RESULTS, ARE WE ACTIVELY USING EMAIL MARKETING TO GO AFTER FOLKS THAT WE'VE GOT GOT THEIR EMAIL ADDRESS? OUR EMAIL LIST IS NOT WHERE WE'D LIKE IT TO BE.
UM, WE'VE BEEN WORKING WITH A OT TO TRY AND IMPROVE THAT.
UM, BUT I WOULD SAY THAT WE SHOULDN'T, UH, IT'S NOT LIKE WE SHOULD IGNORE IT BECAUSE WE DON'T, WE DO SEND OUT EMAILS TO IT, BUT IT'S JUST NOT A GREAT NUMBER TO, TO RELY ON.
SIR, I'VE SAID THIS IN THE PAST ANYWAY, THAT, UM, THE CHAMBER WOULD BE WILLING TO SHARE THEIR EMAIL.
ONE OF OUR CHALLENGES IS AS A CITY ENTITY, WE HAVE TO HAVE LIKE A DOUBLE OPT IN.
SO EVEN IF WE HAVE A LIST, WE HAVE TO GET PEOPLE TO SIGN UP FOR IT AS WELL.
WE CAN'T JUST SEND THEM EMAILS TO AN OLD LIST SO THAT THE CONVERSION RATE ON THAT'S BEEN STRUGGLING FOR US.
IS THERE SOME PERK WE COULD GIVE PEOPLE WHO VISIT THE WEBSITE TO GIVE US THEIR EMAIL ADDRESS? YEAH.
DO WE HAVE THAT POPUP? YEAH, WE DO HAVE A POPUP, BUT I THINK YOU'RE KIND OF TALKING ABOUT LIKE A SWEEPSTAKES TO SOME EXTENT OR, YOU KNOW, WHATEVER THE PERK IS.
BUT, UM, IT'S THINGS WE'VE CONSIDERED.
UM, SO IT'S A HELPFUL REMINDER TO HAVE US KEEP THINKING ABOUT IT BECAUSE I MEAN, OVERALL EMAIL MARKETING IS A HELL OF A LOT MORE COST EFFECTIVE THAN ANYTHING ELSE.
WELL, THE ONLY THING, BOB, NOW IT'S LIKE I'M LOOKING AT MY EMAIL IS THE FILTERS ARE SO GOOD AND THE AMOUNT OF EMAIL IS SO TRAFFIC THAT A LOT OF PEOPLE ARE JUST USING THEIR FILTERS TO ONLY LOOK AT THE STUFF THAT THAT REALLY MATTERS TO THEM.
BUT, UM, EVEN WITH THAT, EMAIL MARKETING IS STILL THE MOST COST EFFICIENT WAY.
YOU KNOW, IT'S, IT'S SO FAR YEAH.
WHEN YOU GET SOMEBODY TO SIGN UP, NOW YOU HAVE AN INTERESTED PARTY.
SO IF YOU CAN CONNECT WITH THEM A HUNDRED PERCENT.
AND I THINK WHAT'S INTERESTING IS THAT
[01:40:01]
OUR, OUR OTHER NEWSLETTERS THAT WE EXECUTE BETWEEN, UM, KINDA THE COMMUNICATIONS AND TOURISM PROGRAM GET REALLY HIGH CLICK THROUGH RATES.SO, UM, AGAIN, WE'D LOVE TO SEE THAT LIST GROW.
THANKS FOR REMINDING US TO KINDA THINK ABOUT NEW STRATEGIES WHEN WE PUT THE, THE VISITOR GUIDE ON THE WEBSITE MM-HMM
AS THAT BEING A DRIVING FORCE.
WHEN YOU LAND ON THE VISITOR GUIDE PAGE, IT ASKS YOU TO SIGN UP FOR THE NEWSLETTER.
SO, SO WE'RE TRYING TO, WE'RE WE'RE TRYING DIFFERENT STRATEGIES, BUT OKAY.
I, I DO THINK THE DOUBLE OPT-IN IS WHAT'S CAUSING, CAUSING THESE CHALLENG MEAN IF WE COULD GET A COUPLE OF MERCHANTS TO PUT TOGETHER A FREEBIE PACKAGE FOR SWEEPSTAKES MM-HMM
UM, YOU KNOW, THAT COULD BE A FREE FOR US MM-HMM
SO, AND I'VE SEEN THAT WORK IN THE PAST TOO.
ANY OTHER QUESTIONS ABOUT SUMMER BEFORE WE MOVE TO WINTER? NOPE.
[5.b. Winter 2025/2026 destination marketing campaign launch]
UM, AS YOU REMEMBER, UH, YOU ALL ASKED FOR, UM, THAT NUMBER, I BELIEVE IT WAS SOMETHING LIKE 1 63, SOMETHING LIKE THAT MM-HMMUM, AND YOU ALL WANTED IT TO BE IN THE TWO 50 RANGE.
SO, UM, WE HAD SOME GOOD DIALOGUE BACK AND FORTH ABOUT HOW THAT MONEY SHOULD BE SPENT.
AND SO WHAT I WENT, UM, WHAT I DID IS I WENT TO DVA AND I SAID, OKAY, UM, TO GET IT TO TWO 50, THAT'S GONNA BE AN EXTRA $93,000.
UM, SO IF I'M FOCUSED ON ROI, AND BY THAT I MEAN MAKING IT SO THAT PEOPLE COME IN MARKET AND STAY HERE, WHAT WOULD BE THE BEST ALLOCATION OF AN EXTRA $93,000 TO MAKE SURE THAT I'M NOT SEEING ANY DIMINISHING RETURNS, UM, ON WHERE WE WOULD BE PUTTING THAT EXTRA MONEY.
AND HE DID A REALLY GREAT, UM, HIS NAME'S CHRISTIAN, UM, FOLK, HE, HE WORKS, UM, HE'S A PARTNER AT DVA.
HE DID A REALLY GREAT ANALYSIS WHERE HE, UM, UH, FOR EACH MARKETING CHANNEL THAT WE HAVE, UM, HE DETERMINED WHAT THE ROI WAS ON EACH OF THOSE CHANNELS.
AND THEN BASED ON THAT TOOK THE ALLOCATION OF MONEY AND IN ORDER TO GET THE BEST ROI, UM, ALLOCATED, UM, ALL THAT MONEY APPROPRIATELY.
SO THAT'S WHY YOU HAVE THE BREAKDOWNS THAT YOU HAVE.
BUT ALL OF THAT, UM, IN BLUE IS WHERE, SO WE STARTED IN, IN THE, IN THE BLACK, THAT'S WHAT I PRESENTED LAST TIME AND TO GET TO THE TWO 50 ARE THE NEW NUMBERS, UM, FOR WHAT THEY SUGGEST.
UH, AND THEY HAVE A GOOD POINT THAT, UM, WHILE YOU COULD PUT IT ALL IN ATTRIBUTION BASED, UM, CAMPAIGN, THAT IT'S REALLY GOOD TO CONTINUE, UM, THE AWARENESS BASED, UM, CAMPAIGN TOOLS AND TO MAKE SURE THAT IT'S A WELL-ROUNDED APPROACH.
SO THAT'S WHY YOU SEE, UM, WHAT'S UP THERE.
IF YOU HAVE ANY FEEDBACK ON THAT, UM, LET ME KNOW.
THAT IS WHAT I AM SUGGESTING TO COUNCIL, UM, WITH A COMPRESSED TIMEFRAME OF WHEN THAT AGENDA BILL WAS DUE.
UM, WHAT YOU SEE UP HERE IS ALREADY IN FRONT OF COUNCIL.
UM, BUT THAT IS WHAT DVA SUGGESTED IN ORDER TO GET THE BEST ROI FOR WHAT WE'RE ASKING.
UM, I WISH I HAD SOME IMAGES, UM, TO SHOW YOU.
I PROBABLY WILL IN THE NEXT COUPLE DAYS, BUT, BUT YOU KNOW, THE LOCATIONS, YOU KNOW, THE LOCATIONS AND, AND THE MODEL, SO DIDN'T CHANGE.
JUST AN IDEA OF WHAT IT COULD BE, DIDN'T CHANGE.
I'M STILL WORKING WITH DVA, UM, BUT WHAT WE AGREED ON WAS THAT WE WOULD DO A TEST OF PEOPLE WITH A HOUSEHOLD INCOME OF $250,000 AND UP.
SO, UH, MY MOST RECENT QUESTION TO UM, DVA WAS, OKAY, SO HOW MUCH MONEY OF THAT TWO 50 IS GONNA BE SIPHONED OFF FOR THIS TEST AND HOW'S THAT GONNA WORK? WE'RE WORKING THROUGH THAT.
I DON'T HAVE THE EXACT DETAILS.
UM, BUT THAT IS WHAT WE'RE GOING TO BE DOING.
IT WAS A BIT OF WHAT YOU SUGGESTED RICHARD LAST TIME, WHICH IS, CAN WE TEST THIS, UM, AND, AND SEE IF, UH, IT YIELDS ANY RESULTS SO THAT WE COULD MAYBE, UM, PUT MORE BEHIND THIS IN FUTURE CAMPAIGNS IF THIS WORKED REALLY WELL.
AND THE CAVEAT I, WE DISCUSSED WAS THAT PEOPLE WITH THAT INCOMES HAVE A TENDENCY TO SCHEDULE OUT THEIR TRAVEL MUCH FURTHER INTO THE FUTURE THAN THEY AVERAGE.
SO I WOULD JUST SUGGEST YOU WATCH, YOU KNOW, A LITTLE MAYBE FURTHER TIMEFRAME TO SEE THE FULL EXTENT OF THE ROI FOR THAT.
AND WHAT WE TALKED ABOUT WITH DVA IS, UM, WE WILL CAP THE ATTRIBUTION LIKE WE ALWAYS DO, AND THEN ALSO I'D LIKE TO KEEP IT OPEN FOR AN ADDITIONAL NINE MONTHS TO SEE IF WE, THAT WOULD BE A FULL THING.
'CAUSE THIS, IT'S A SIX TO NINE MONTH PERIOD FROM MY EXPERIENCE WITH THAT CLASS OF VISITOR.
AND THAT'S WHY I LIKE THAT WE'RE DOING THIS IN THE WINTER CAMPAIGN, WHICH IS TYPICALLY WHEN THEY'RE PLANNING THOSE TRIPS.
AND THAT'S THE ONLY UPDATE I HAVE ON THE WINTER CAMPAIGN PITCH THAT I'M
[01:45:01]
TAKING ACCOUNT ON THE 14TH.UM, ONE EXTRA SELLING POINT IS AS WE GET FEWER AND FEWER DATA POINTS FROM PEOPLE'S CELL PHONES, NOW'S THE TIME TO DO THIS KIND OF TESTING.
UM, BECAUSE A YEAR FROM NOW RIGHT.
AND THEN WE'RE GONNA BE STUCK IN A SITUATION WHERE WE, WE WON'T EVEN HAVE COMPARABLE DATA.
SO I THINK THAT'S, YOU KNOW, ONE MORE CHECK IS DO IT NOW WHILE WE CAN MEASURE IT BECAUSE THE MEASUREMENT SUCCESS MAY DECLINE, WILL DECLINE OVER TIME.
YEAH, I'VE HAD SIMILAR THOUGHTS TO, I LIKE THAT WE HAD A BASELINE THAT WE CAN KIND OF AT LEAST HAVE LIKE CONCURRENT METRICS AND NOW ONE OF THEM HAS BEEN IMPACTED, BUT WE CAN START TO JUST MONITOR THAT THE SAME WAY.
ANY OTHER QUESTIONS, COMMENTS, QUESTIONS? I THINK YOUR, YOUR PROPOSAL TO, FROM DVA GOING TO THE COUNCILS, THE RIGHT NUMBER, I MEAN AT TWO 50 AND THE BREAKDOWN YOU GUYS HAVE GOING INTO IT MAKES SENSE.
I MEAN IT'S, I THINK IT MAKES, I MEAN THEY'RE THE EXPERTS.
WE'RE NOT, SO I THINK IT MAKES SENSE FOR WHAT THEIR RECOMMENDATION WAS.
AND THE LAST CHART IS MORE EVIDENCE THAT WE NEED TO STEP IT UP.
WELL, AND THANK YOU FOR YOUR INPUT TO GET US TO KIND OF EXPLORE WHAT INCREASED SPENDING COULD LOOK LIKE, UM, FROM THE BEGINNING OF THE CAMPAIGN.
[5.e. State of Sedona Tourism Research]
RESEARCH, UM, AS I MENTIONED, UM, THIS BEING THE FIRST DAY OF THE MONTH, SOMETIMES WE DON'T HAVE ALL THE DATA.SO WE DO NOT HAVE THE CREDIT CARD DATA IN HERE, BUT WE WILL BE RELEASING ALL OF THE AUGUST RESEARCH, UH, NEXT WEEK IN OUR TOURISM BUSINESS NEWSLETTER.
BUT HAPPY TO JUST AT LEAST SHARE, UM, THE LODGING STUFF, WHICH WE DO, WHICH WE DO HAVE.
WE GET THAT, UM, PRETTY MUCH TWO DAYS AGO.
UM, SO, UH, WHAT'S NICE IS THAT, UH, WE DID SEE AT LEAST REVENUE REVPAR AND A DR IN THE BLACK FOR HOTELS.
UM, AGAIN, YOU MIGHT ASK, YOU KNOW, HOW IS, HOW IS OCCUPANCY UP 4.4 A DR UP, 2.1 AND REVENUE ONLY UP 0.4? IT'S BECAUSE POCO DIABLO'S SUPPLY IS OUT OF IT.
SO YOU GOTTA IMAGINE THAT THAT OCCUPANCY IS ACTUALLY PROBABLY SLIGHTLY NEGATIVE IF YOU WERE TO PUT POCO DIABLO'S SUPPLY IN THERE.
BUT AGAIN, REVENUES WERE STILL SLIGHTLY UP DUE TO THE KICK FROM A DR.
UM, AS A REMINDER, WHEN YOU LOOK AT AIRBNB AND VRBO, I'M LOOKING AT A DR HERE, UM, THOSE ARE, THOSE ARE HIGHER.
UM, THEY BEGAN INCLUDING THE CLEANING FEES INTO THE A DR OUR, OUR SHORT-TERM RENTAL LISTING PROVIDER KEY DATA IN APRIL.
SO UNTIL WE GET TO NEXT APRIL, WE'RE GONNA SEE THAT SORT OF INFLATED.
BUT IT DOES NOT MEAN THAT IT COUNTS FOR ALL THAT INCREASE IN A DR.
JUST KNOW THAT THAT IS A, IS AN INCREASE.
THEY'VE BEEN SAYING NATIONALLY THEY'RE SEEING MORE LIKE 5%, BUT THEY THINK THAT OUR CLEANING FEES ARE HIGHER.
SO THEY'RE, THEY'RE KIND OF ACCOUNTING FOR A LITTLE BIT HIGHER FOR THAT.
UM, BUT IT IS NICE TO SEE, WE PROBABLY NEED TO FOOTNOTE THIS SOMEWHERE ABOUT THAT POCO, DIABLO'S NOT IN THESE NUMBERS.
BECAUSE IF SOMEBODY GETS A HOLD OF THIS, THEY'RE GONNA SIT THERE AND SAY, WHY
WHY DOESN'T THIS MAKE SENSE? I MEAN, I THINK WE NEED TO FOOTNOTE THIS.
WELL, YEAH, I CAN, I CAN ADD THAT TO THE REPORT I PUBLISHED NEXT WEEK WHEN WE FORMALLY, SO I CAN PUT A LITTLE RED TEXT CHAIR.
FITZGIBBONS TOLD ME TO PUT A FOOTNOTE IN
'CAUSE THAT'S NOT WHAT THE, THE BUSINESS COMMUNITY'S GONNA SEE THIS AND SAY, SAY SOMETHING'S WRONG.
SO YOU WANT TO, YOU WANNA SEE BOTH WAYS.
WELL, AND AGAIN, AS WE SEE, YOU KNOW, SOME HOTELS COME ONLINE IN FUTURE YEARS, YOU KNOW, THERE'S, THERE'S AGAIN, THERE'S ALWAYS CAVEATS.
I COULD HAVE 25 FOOTNOTES ON EVERY ONE YOU PROBABLY COULD
I THINK WHAT'S, WHAT'S, THERE'S TWO THINGS I WANNA CALL OUT ON THIS, ON THIS SLIDE IS THAT, UM, YOU CAN KIND OF SEE TOP LEFT WHERE IT SAYS DEMAND YEAR TO DATE DOWN 5% IN THE HOTELS.
I THINK THAT'S JUST WHAT I WANNA SHARE IS THAT, YOU KNOW, WE ARE SEEING A DECLINE IN DEMAND AT THE HOTELS AT LEAST.
UM, AND THAT'S SORT OF WHERE WE'RE AT, YOU KNOW, SEVEN MONTHS, EIGHT MONTHS THROUGH THE, THROUGH THE YEAR.
UM, AND THEN I ALSO JUST WANNA SHARE THAT VILLAGE OF OAK CREEK IS STARTING TO TREND IN THE OPPOSITE DIRECTION THAT SEDONA HASS BEEN TRENDING A LITTLE BIT IN A, IN A, IN A POSITIVE WAY.
UM, YOU KNOW, WHY MIGHT THAT BE? I WONDER IF A DR IS PLAYING A ROLE IN THAT TOO.
UM, AND JUST IT BEING A A LESS EXPENSIVE MARKET, UM, COULD BE KIND OF ONE THING.
WELL, YEAH, WE ACTUALLY SOLD THAT PROPERTY, UM, BUT DID OKAY ON IT.
I THINK, YOU KNOW, THE, WE HAVE A BIG PHOENIX CROWD AND AN EDUCATED PHOENIX VISITOR
[01:50:01]
KNOWS YOU GOTTA THE VILLAGE, YOU AVOID THE TRAFFIC, YOU GOT YOUR BASE SET UP AND YOU CAN WORK FROM THERE.AND I THINK THE MORE THAT BECOMES THE, THE, THE COST AND EVERYTHING BECOMES TO KNOW IN THE TRAFFIC FORCES PEOPLE, OKAY, WELL THE VILLAGE IS RIGHT HERE.
SO I THINK THERE'S, I THINK THERE'S SOME OF THAT.
BUT AGAIN, YOU GOTTA LOOK AT, YOU KNOW, EVEN IF YOU LOOK AT DEMAND, UM, DEMAND'S ONLY 120 4K FOR THE VILLAGE DUE TO DATE AND DEMANDS 360 5K.
SO THERE'S, THESE ARE NOT ONE-TO-ONE COMPARISONS BY ANY MEANS, BUT JUST INTERESTING TO SEE SOME OF THAT TREND SHIFT A LITTLE BIT JUST TO CALL OUT.
UM, LOOKING AT OUR HOTEL BOOKING PACE, IT'S NICE TO SEE THAT SEPTEMBER AND OCTOBER OUR BOOKING PACE AHEAD OF LAST YEAR, WHICH IS NICE.
UM, WHEN I CHATTED WITH OUR RESEARCH FIRM, NOVEMBERS WE'RE PRETTY COMMON WITH OTHER COMMUNITIES THAT THEY WORK WITH.
SO THIS IS JUST KIND OF WHERE NOVEMBER'S LOOKING RIGHT NOW AND KIND OF NATIONALLY IS, IS WHAT I'VE BEEN HEARING.
AND THEN IT'S NICE TO SEE THAT DECEMBER, YOU KNOW, ISN'T LOOKING HORRIBLE, BUT AGAIN, WE'RE LOOKING AT, YOU KNOW, LESS THAN DOUBLE DIGITS IN EITHER DIRECTION, WHICH IS GOOD.
IF YOU LOOK AT HOW WE CAME INTO THE SUMMER, WE SAW A LOT OF DOUBLE DIGIT DOWN GOING INTO THE FUTURE QUESTION.
UM, IF WE'RE DOWN 5%, WE HAVE A BOOKING PACE HIGHER A LITTLE BIT.
DOES THAT MEAN THERE'S A MODULATION OF WHAT'S GOING ON HERE? I MEAN, IF IT'S 5% DOWN AND NOW THAT MIGHT BE ABOUT HALF PERCENT UP.
UM, THIS IS BOOKINGS ON THIS IS BOOKINGS MADE THIS TIME LOOKING INTO THEIR FUTURE.
UM, I THINK IT'S MORE JUST PEOPLE AREN'T PLANNING THEIR NOVEMBER VACATION AS SOON AS THEY WERE LAST YEAR WOULD BE.
NORMALLY WE'D EXPECT A LITTLE HIGHER THAN THAT IS WHAT YOU'RE THINKING.
IN PREVIOUS YEARS WE'VE SEEN HIGHER BOOKINGS ON, ON, SO THIS IS ALSO DEPRESSED AS WELL FOR NOVEMBER.
BUT AGAIN, OCTOBER IS, OCTOBER IS AHEAD OF SCHEDULE, WHICH IS NICE.
UM, AND AGAIN, WITH A SHORTER BOOKING WINDOW, YOU ALWAYS MONITOR THIS, BUT, UM, THE NICE THING IS THERE'S NO MAJOR ALARM BELLS GOING OFF.
THAT WAS KIND OF WHERE I WAS LEADING TO IS LIKE, WHAT'S, IS THERE SOME SOFTNESS BEING INDICATED WITH HERE AND IF, IF THEY CORRELATING THESE THINGS OR NOT.
UM, JUST MOVING INTO SHORT TERM RENTALS, UM, YEAR TO DATE.
I MEAN, NOT MUCH I HAVEN'T ALREADY SAID, BUT JUST SO YOU'VE GOT IT, GOT IT THERE.
AND THEN, YOU KNOW, SHORT TERM RENTAL, SHORT-TERM RENTAL OUTLOOK, UM, THERE'S NO WAY, AT LEAST IN SYMPHONY TO COMPARE THIS YEAR OVER YEAR, BUT JUST TO KIND OF LOOK, IT'S, YOU KNOW, I'LL JUST KIND OF CALL OUT THE VERY HIGH ADRS WE HAVE IN DECEMBER SPECIFICALLY.
PROBABLY THE MORE EXPENSIVE PROPERTIES ARE GETTING BOOKED KIND OF FURTHER OUT.
BUT, UM, JUST TO SHOW YOU WHERE OCCUPANCY IS, LOOKING AT THE TOP BETWEEN THE TWO.
AND THEN, YOU KNOW, VRBO CERTAINLY LEADS IN RATE, WHICH IS WHAT WHAT WE CONSTANTLY SEE.
UM, ANY QUESTIONS ON THE RESEARCH, THE DATA? UM, ONE THING I WILL SHARE, I I, I DON'T HAVE THIS SLIDE, I PROBABLY SHOULD HAVE PUT IT IN, BUT I, I FORGOT.
BUT, UM, WE'VE BEEN LOOKING A LOT AT KIND OF THE NATIONAL, THE NATIONAL TRENDS AND UM, THERE'S A SLIDE THAT TOURISM ECONOMICS SHARED, SHARED WITH ME THAT I KIND OF BEEN REFLECTING ON.
AND I KNOW I WASN'T HERE DURING THE GREAT RECESSION, BUT I KNOW THAT THE GREAT RECESSION HIT THIS COMMUNITY VERY, VERY HARD.
UM, BUT THERE IS ESSENTIALLY, YOU KNOW, LIKE SOME CONSUMER SPENDING, UM, GRAPH THAT THEY SHARED SHOWS THAT THERE'S BASICALLY THREE TIMES SINCE 2006 THAT IT'S BEEN NEGATIVE AND IT WAS IN THE GREAT RECESSION AND IN COD AND RIGHT NOW.
UM, AND COVI, YOU KNOW, WE EXPERIENCED COVID IN A VERY DIFFERENT WAY THAN THAN NATION DID.
AGAIN, I WAS IN COLORADO, WE SORT OF WESTERN US PERFORMED ATYPICAL TO A LOT OF OTHER PLACES DURING COVID.
SO I DON'T REALLY THINK THAT WE EXPERIENCED THE SAME IMPACTS.
SURE, IMPACTS OCCURRED, BUT NOT THE SAME AS YOU WOULD SEE IN THAT CHART.
BUT WE ARE MOVING INTO A SPACE NATIONALLY THAT'S SIMILAR TO THE GREAT RECESSION IS SORT OF THE, SORT OF THE TAKEAWAY ON THAT.
SO, UM, WE DON'T EXIST IN A VACUUM.
WE ARE SURROUNDED BY LARGER, LARGER IMPACTS THAT WE ARE MONITORING AND JUST WANTED TO KIND OF SHARE THAT, SHARE THAT QUICK TIDBIT.
UH, WE WILL BE PRESENTING OUR WINTER CAMPAIGN STRATEGY TO COUNCIL ON THE 14TH.
AND THEN OUR NEXT TAB MEETING IS WEDNESDAY, DECEMBER 3RD.
UM, I WILL SAY I'M EXCITED TO PRESENT AN UPDATE ON OUR SEDONA TOURISM PLAN DURING THAT MEETING FOR SURE.
SO ANYBODY GOT ANYTHING ELSE FOR THE GROUP? I WANTED TO SAY ONE THING THAT I FORGOT TO MENTION IN TERMS OF WHAT'S GOING ON.
THE PLAIN AIR FESTIVAL IS COMING UP.
IT'S ONE OF THE BEST THINGS THAT GOES ON UP HERE.
AND I CONTINUE TO PROMOTE THE ARTS.
I THINK IT'S ONE OF THE BEST WAYS TO BRING VISITORS INTO THE COMMUNITY.
THEY STAY LONGER, THEY SPEND MORE, THEY'RE VERY RESPONSIBLE.
IT'S AN AWESOME, YOU KNOW, THE STUDENT ART CENTER IS A REAL, YOU KNOW, IT'S A NOT-FOR-PROFIT.
THEY ARE DOING A LOT OF WORK TO TRY TO ELEVATE THAT.
SO KEEP YOUR EYE ON THEM AND KEEP THEM IN YOUR MIND AND TRY TO VISIT IF YOU CAN.
ANYBODY ELSE? YOU READY TO ADJOURN? ADJOURN
[01:55:01]
THE MEETING.