* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.
          [00:00:01]
          START? YEAH, LET'S GO. 
          ALRIGHT, 
          [1. CALL TO ORDER, PLEDGE OF ALLEGIANCE, ROLL CALL]
WE'RE GONNA CALL THE ORDER, UH, PLEDGE OF ALLEGIANCE. 
          PLEDGE ALLEGIANCE. 
          ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA. 
          AND TO THE REPUBLIC FOR WHICH IT STANDS. 
          ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL. 
          ROLL CALL. 
          JOHN FITZGIBBONS. 
          PRESENT. 
          ALTHEA JOHNSON. 
          HERE. 
          ALICIA HANSON. 
          PRESENT. 
          BRETT ETTE. 
          HERE. 
          FRANCIS REER. 
          HERE. 
          GREGORY STEIN. 
          HERE. 
          JULIE. 
          RICHARD? HERE. 
          LARS ROIC. 
          LINDSEY HAMMERSMITH. 
          HERE. 
          RENEE TAYLOR. 
          HERE. 
          ROBERT PIKEY. 
          HERE. 
          OH, . 
          DOES, DOES THAT MEAN EVERYBODY'S HERE? LARS? JUST LAR. 
          LARS? NO. 
          LARS. 
          OH. 
          UM, 
          [2. ANNOUNCEMENTS AND SUMMARY OF CURRENT EVENTS BY BOARD MEMBERS  AND STAFF]
ANNOUNCEMENTS. 
          ANYTHING FROM THE BOARD OF DIFFERENT COMMITTEES OR MEETINGS THEY'VE BEEN THROUGH IN THE LAST, I GUESS A MONTH. 
          UM, I ATTENDED THE, UH, CITY COUNCIL MEETING WITH SOME OTHER MEMBERS OF OUR BOARD, AND IT WAS VERY, UM, IT WAS A LOVELY MEETING. 
          I THINK IT WAS PRIMARILY FOCUSED ON FAMILIES AND SENIORS IN THE CITY, AND IT WAS VERY WELL DONE. 
          SO, UM, IT SEEMED LIKE PEOPLE WERE THRILLED TO HEAR THAT IT WOULD CONTINUE. 
          I ATTENDED THE SAME THING. 
          ANYBODY ELSE? WAS THAT THE ONE AT LIBRARY? YES. 
          ANY STAFF UPDATES? GOT QUITE A FEW STAFF UPDATES TODAY. 
          UM, KICK THINGS OFF, UH, YOU MAY NOTICE CAITLIN PEREZ IS NOT HERE. 
          SHE'S NO LONGER WORKING WITH THE CITY, WHICH MEANS WE ARE ACTIVELY HIRING A NEW DESTINATION DEVELOPMENT COORDINATOR. 
          UM, WE'VE GOT OUR FIRST ROUND INTERVIEWS SCHEDULED FOR NEXT WEEK. 
          I'M HOPING FOR SECOND ROUND INTERVIEWS BY THE END OF MAY. 
          AND THEN, UM, HOPEFULLY TO HAVE A NEW PERSON ON BOARD BY JULY. 
          UM, BUT AS YOU CAN IMAGINE WITH A 4.1 FTE TEAM, UM, BEING DOWN ONE FT JUST AS IMPACTING CAPACITY A LITTLE BIT DURING THE TRANSITION, BUT THERE'S LIGHT, LIGHT AHEAD FOR US AS WE, AS WE GET TO THE NEW FISCAL YEAR. 
          UM, AND THEN JUST WANT TO UPDATE ON, UH, THE TRADE SHOW CALENDAR. 
          UM, IT'S BEEN FUN FOR ME TO WATCH THINGS GO FROM BLACK TO GRAY OVER THE LAST SEVERAL MONTHS, BUT, UM, THERE'S ONLY ONE MORE BLACK LEFT AND THAT IS THE BIG ONE. 
          IPW, WHICH IS IN FORT LAUDERDALE. 
          UH, NOT NEXT WEEK, BUT THE FOLLOWING WEEK. 
          AND, UM, I'LL BE ATTENDING THAT IN PARTNERSHIP WITH THE ARIZONA OFFICE OF TOURISM. 
          JUST GOT OUR APPOINTMENT SCHEDULED AND I'LL BE WITH THEM WITH EACH OF MY APPOINTMENTS. 
          SO A NICE, A NICE PARTNERSHIP THERE WITH THEM. 
          BUT TWO OF THE GRAY ONES THAT I HAVEN'T HAD A CHANCE TO TALK TO Y'ALL ABOUT. 
          SO, UM, IN EARLY APRIL, I WENT TO THE GO WEST SUMMIT. 
          UM, JUST THIS ONE'S MY PERSONAL PREFERENCE FOR TRADE SHOWS. 
          THE REASON BEING THAT IT'S ONLY FOCUSED ON THE WESTERN US. 
          SO WE'RE ALREADY STARTING SORT OF 10, 20% DEEPER IN THE CONVERSATION THAN GETTING THEM TO REMEMBER KIND OF WHERE WE'RE LOCATED. 
          SO, UM, THIS ONE'S JUST FOR ME, MY FAVORITE, BUT IT DOESN'T MEAN THAT THE OTHER ONES AREN'T, AREN'T PRODUCTIVE EITHER. 
          UM, SO THIS ONE, IT WAS 69 APPOINTMENTS OVER THE TWO DAYS. 
          UM, A BIG FOCUS FOR US, FOR ME AT THESE TRADE SHOWS HAS BEEN REALLY FIGURING OUT, YOU KNOW, WHO ARE THE MAJOR PLAYERS AND HOW DO WE MAKE SURE THAT THEY KNOW WHO WE ARE. 
          OBVIOUSLY. 
          UM, THERE'S A BIG TERM CALLED RECEPTIVE TOUR OPERATOR. 
          UM, AND WHAT THIS MEANS IS THAT A LOT OF THE TRAVEL AGENTS THAT WE DO OUR FAMILIARIZATION OUR FAM TOURS WITH, IT MIGHT BE, LET'S JUST SAY IT'S, YOU KNOW, BOB'S FRENCH TRAVEL AGENCY. 
          UM, TYPICALLY BOB'S NOT CONTRACTING DIRECTLY WITH THE HOTELS TO BUY THE HOTEL NIGHTS THAT GO INTO THE TRAVEL PACKAGES THAT BOB'S SELLING. 
          UM, THERE IS A, THERE'S A RECEPTIVE OPERATOR THAT HAS THE CONTRACTS WITH THE DIFFERENT HOTELS. 
          UM, AND THE THREE BIG ONES THAT I HEAR COMMONLY WHEN I WORK WITH THE TRAVEL AGENTS ARE ROCKY MOUNTAIN HOLIDAYS, BON TELL, AND NEW WORLD TRAVEL. 
          UM, SO WE ALREADY HAVE HAD A GREAT RELATIONSHIP WITH ROCKY MOUNTAIN AND BON TELL, UM, MADE A LOT OF STRONG PROGRESS WITH NEW WORLD TRAVEL. 
          UM, AND WHAT'S HELPFUL FOR ME, AND I'LL KIND OF REFERENCE THIS AS WE GO, IS THAT, UM, YOU KNOW, WE'VE GOT, UH, ACTUALLY FRENCH TRAVEL AGENTS COMING IN A COUPLE WEEKS. 
          AND, UM, I WAS ABLE TO WORK WITH ROCKY MOUNTAIN HOLIDAY TOURS TO SAY, WHAT ARE THE CURRENT HOTELS IN YOUR INVENTORY? UM, AND WHAT ARE YOU MAYBE MISSING? AND THEY KIND OF MENTIONED MAYBE LIKE A HIGHER END LUXURY BOUTIQUE HOTEL. 
          AND I HAD BEEN CONNECTING WITH THE SUNSET CHATEAU TEAM, AND THEY HAD MENTIONED THEY WANTED TO GET MORE INTO THIS SIDE OF THE INDUSTRY. 
          SO I WAS ABLE TO 
          [00:05:01]
CONNECT THEIR GM WITH ROCKY MOUNTAIN HOLIDAY TOURS. 
          THEY'RE NOW IN THE ROCKY MOUNTAIN HOLIDAY TOUR SYSTEM. 
          AND WE'RE GONNA HAVE THE FRENCH TRAVEL AGENTS STATE ROCK AT, AT A SUNSET CHATEAU LATER THIS LATER THIS MONTH. 
          SO BEING ABLE TO SHOWCASE PRODUCT THEY CAN ACTIVELY SELL WITH NEW WORLD TRAVEL, UM, THEY DON'T HAVE ANY CURRENT CONTRACTS, IS WHAT I LEARNED WITH SEDONA HOTELS. 
          THEY ARE SELLING THEM THROUGH AN, AN EXPEDIA PARTNERSHIP, WHICH MEANS THERE'S A MIDDLEMAN TAKING MONEY OUT OF THE CENTER. 
          UM, SO ACTIVELY WORKING WITH OUR HOTEL INDUSTRY TO GET INVENTORY PUT INTO NEW WORLD TRAVEL. 
          SO THAT'S KIND OF WHAT I MEAN BY SOME OF THESE MORE IMPORTANT RECEPTIVE OPERATORS. 
          UM, IT HELPS US NOT ONLY DESIGN THESE FAMILIARIZATION TOURS BETTER, BUT ALSO GET OUR INDUSTRY'S BEST FOOT FORWARD. 
          UM, AND THEN FIRST ONE FOR ME, I WAS, I WAS HAVING A MEETING WITH AN OPERATOR THAT DOES MOTOR COACH TOURS, AND HER BOSS CAME UP BEHIND HIM. 
          IT WAS LIKE ONE OF THE LAST MEETINGS. 
          HE WAS LIKE, ANDREW, I NEED 10 ROOMS ON MAY 1ST. 
          OKAY, COOL MAN, I'LL HELP YOU OUT. 
          SO I WAS ABLE TO PROCESS THAT LEAD ESSENTIALLY ON THE SPOT. 
          AND ALL, ALL POINTS LEAD TO THAT HAVE BEEN BEING CONVERTED. 
          SO THAT WAS FUN. 
          UM, OTHER OPTIONS HERE. 
          SO I JUST GOT BACK LAST WEEK. 
          I WAS IN LOS ANGELES, UH, WITH THE HELMS BRISCOE ANNUAL BUSINESS CONFERENCE. 
          UM, THIS IS ONE OF OUR TWO MEETING PLANNER CONFERENCES THAT WE DID THIS FISCAL YEAR. 
          UM, WE DID 34 APPOINTMENTS AT THIS ONE, UM, PRIMARILY WITH A LOT OF THE ARIZONA, MOSTLY MARICOPA COUNTY PLANNERS. 
          THAT'S SORT OF THE ONES THAT WE FOUND TO BE THE MOST STRATEGIC. 
          BUT THEN JAMES, MY COLLEAGUE BACK HERE, UM, AND I KIND OF WORKED ON A HIT LIST THAT WE WENT FOR. 
          WE ALSO LOOKED AT, UM, SMALLER MEETINGS, MORE LUXURY KIND OF PROPERTIES THAT THEY STAY AT. 
          AND THAT WAS ALSO PRETTY FRUITFUL. 
          UM, AS YOU CAN IMAGINE, UH, THE NEW OUTBOUND SEDONA, OUR BIGGEST MEETING SPACE HOTEL WITHIN CITY LIMITS WAS A BIG TOPIC OF DISCUSSION. 
          UM, AGAIN, FORMERLY POCO DIABLO, UM, HAS A, YOU KNOW, 300 PERSON BALLROOM THAT'S BEEN OFFLINE FOR ABOUT A YEAR. 
          THEY OPENED TOMORROW FROM WHAT I UNDERSTAND. 
          UM, AND I'LL BE GOING TO THEIR GRAND OPENING NEXT WEEK. 
          UM, BUT IT'S BEEN GREAT TO KIND OF GET TO KNOW THE NEW TEAM THERE AND GET THEM READY FOR LAUNCH. 
          BUT THAT WAS A BIG, BIG COMMON THEME WAS WHAT'S UP WITHOUT THEM? WHEN ARE THEY OPENING? HOW'S THAT GOING? UM, AND THEN, UH, JAMES AND I WILL BE DOING A LUNCHEON WITH, UH, THE HELMS BRISCOE ASSOCIATES IN ARIZONA. 
          THAT'S SOMETHING THAT WE DO ANNUALLY AS WELL. 
          WE BRING OUR HOTELS DOWN TO JUST MEET WITH THESE, UM, ASSOCIATES AND GIVE THEM AN OPPORTUNITY TO LEARN MORE ABOUT THE HOTELS. 
          SO SOME OF THE FOLKS I'VE MET WITH BRIEFLY GOT THEM EXCITED. 
          THEY'RE GONNA COME TO THE LUNCHEON AND JUST KEEP THE KE KEEP THE CONVERSATION ABOUT SEDONA GOING. 
          I KNOW WE'RE NOT AT THE END OF THE FISCAL YEAR, BUT, UM, FIGURED WE START TO DO A LITTLE BIT OF A WRAP UP OF THE WORK THAT WE'VE DONE THIS FISCAL YEAR FOR YOU. 
          SO JUST FROM THE FAM AND PRESS TRIP KIND OF LENS, UH, WE'VE CURRENTLY DONE 42 FAMS FOR 204 INDUSTRY PROFESSIONALS FROM JULY ONE THROUGH TODAY, ESSENTIALLY. 
          UM, AND THEN WE'VE GOT ANOTHER FIVE SCHEDULED FOR ANOTHER 28 INDUSTRY PROFESSIONALS. 
          I MENTIONED THE FRENCH ONE, UM, THROUGH THE END OF THE FISCAL YEAR, UM, WHICH I THINK I HAD PERSONALLY SET A GOAL FOR ABOUT 50, UM, OF THESE. 
          AND WE'RE COMING IN AT 47 RIGHT NOW, WHICH IS PRETTY CLOSE. 
          BUT OBVIOUSLY, YOU KNOW, THERE'S BEEN A BIG ATTENDANCE THAT JUST MAKES THOSE MORE COMPLICATED, THOSE KIND OF BIGGER ONES. 
          BUT THIS IS, UM, YOU KNOW, ABOUT 10 MORE THAN WE DID LAST YEAR, JUST TO KIND OF GIVE YOU, GIVE YOU SOME PERSPECTIVE ON THAT. 
          UM, AND THEN OBVIOUSLY THESE INVESTMENTS THAT WE MAKE AS THE CITY RESULT IN EARNED MEDIA THAT HIGHLIGHTS SEDONA AS A LEADING DESTINATION AND HELPS BUILD, UM, OUR PRESENCE IN DOMESTIC AND INTERNATIONAL TRAVEL PACKAGES. 
          ANDREW, WHERE DO YOU TYPICALLY TAKE THEM WHEN THEY COME? EVERYWHERE. 
          I MEAN, IT'S, IT'S, WE TRY TO GET THEM TO AS MANY DIFFERENT PROPERTIES AS WE CAN. 
          I KNOW ONE YEAR WE DID, UH, A WATERCOLORING CLASS WITH YOUR TEAM. 
          UH, WE WERE ABLE TO GET A, A, UH, JAPANESE JOURNALIST TO DO THAT WITH YOU. 
          UM, A LOT OF IT DEPENDS ON IF IT'S, IF IT'S TRAVEL AGENTS, IT'S VERY FOCUSED ON THE PRODUCT THAT THEY CAN BOOK. 
          OKAY. 
          SO IT'S VERY FOCUSED ON HOTELS. 
          WE DO A LOT OF SITE ASSESSMENTS FOR THEM. 
          AGAIN, WHO ARE YOU BUYING YOUR HOTELS FROM? WE'RE GONNA GET YOU TO STAY AT ONE. 
          HOW CAN WE GET YOU TO GO TO OTHER HOTELS AND SEE THE PROPERTY? 'CAUSE THAT'S REALLY WHAT THEY WANNA KNOW. 
          UM, AND THEN AGAIN, A BIG THING FOR US IS JEEP TOURS ARE ANOTHER VERY EASILY BOOKABLE THING IN A LOT OF THESE. 
          AND MOST OF THE SEDONA HOTEL PACKAGES ARE HOTELS. 
          SORRY, MOST OF THE SEDONA TRAVEL PACKAGES ARE HOTEL. 
          MM-HMM . 
          YOU MIGHT GET A JEEP TOUR IN THERE. 
          UM, SO IT'S KIND OF PRIMARILY THOSE TWO THINGS. 
          USUALLY TAKE 'EM ON A HIKE SO THAT THEY KNOW HOW TO THEN DIRECT THEIR, THEIR CLIENTS. 
          WE'VE GOT OUR HIKING MAPS. 
          I SHOW THEM THE SHUTTLES. 
          SO SOME OF THE DO IT, DO IT ON YOUR OWN. 
          STUFF THAT THEY'RE NOT ABLE TO GET A COMMISSION ON ESSENTIALLY MM-HMM . 
          UM, 'CAUSE A LOT OF, A LOT OF WHAT THEY DO IS COMMISSION BASED. 
          OKAY. 
          IN THAT REGARD WITH, WITH MEDIA, WE CAN HAVE A LOT MORE, I GUESS FUN MIGHT MIGHT BE THE WORD. 
          WE CAN SORT OF BREAK, BREAK THE MOLD A LITTLE BIT. 
          'CAUSE WE'RE REALLY TRYING TO ENGAGE IN THAT. 
          WOW. 
          RIGHT. 
          WE, WE WANNA WOW MEDIA RATHER THAN MAKE SURE THAT THE TRAVEL AGENTS CAN LEAVE BOOKING SOMETHING THE NEXT DAY. 
          I I DON'T WANNA SHOW THEM SOMETHING THAT THEY CAN'T BOOK. 
          SO WITH MEDIA, YOU KNOW, WE TEND TO, YOU KNOW, PICK DIFFERENT HOTELS DEPENDING ON WHAT, WHAT, WHAT THEY'RE DOING. 
          UM, WE DID SHAMANIC DRUMMING WITH SOME JAPANESE JOURNALISTS, UH, A COUPLE MONTHS AGO ON A CL A CLIFF SIDE BY A MONTHS WAGON TRAIL . 
          UM, WE'VE DONE, YOU KNOW, SOUND BATHING, 
          [00:10:01]
WE'LL DO VORTEX TALKS, WE'LL, WE'LL GO TO RESTAURANTS. 
          UM, WE'VE DONE, UH, CERAMICS CLASSES WITH ROVING CERAMICS BEFORE IN ADDITION TO THE WATERCOLORING CLASS THAT WE DID WITH YOU. 
          UM, SO YEAH, IT'S REALLY JUST, YOU KNOW, I, WE HAVE KIND OF A, A LOGIC MODEL THAT TO MAKE SURE WE SPREAD THINGS AROUND, UM, AND JUST SORT OF HIT ON DIFFERENT THINGS AT DIFFERENT TIMES. 
          SOMETIMES THERE MIGHT BE A WINE TASTING INVOLVED. 
          SO, ANDREW, UM, SO I, I REALIZE THERE'S A LARGE DEVELOPED, UM, GROUP FOR MARKETING END OF IT. 
          UM, SO ALL THE MEETINGS YOU GO TO AND SO FORTH ARE KIND OF DESIGNED TO, UH, MAKE SEDONA MORE OBVIOUS, MORE PRESENT. 
          UM, IS THERE ALSO A DEVELOPING SIDE TO THE MANAGEMENT PART OF IT? I MEAN, IS THERE A GROUP OUT THERE THAT, YOU KNOW, YOU'VE WORKED WITH OREGON, COLORADO, AND SO FORTH. 
          ARE THERE GROUPS OUT THERE THAT SAID, YOU KNOW, WE HAVE, WE'RE HAVING TROUBLE WITH HAVING TOO MANY TOURS, OR WHATEVER IT MIGHT BE. 
          AND THIS IS THE GROUP THAT'S KIND OF ADDRESSING THOSE ITEMS INSTEAD OF JUST HOW TO MARKET IT BETTER AND WHO TO GET IT TO? I'M NOT SURE I UNDERSTAND YOUR QUESTION. 
          WELL, IF, IF YOU GO TO A MEETING, OBVIOUSLY YOU'RE TARGETING, UM, YOU KNOW, HOW DO WE DISPLAY SEDONA TO ATTRACT TOURISTS MM-HMM . 
          AND SO RIGHT NOW I BELIEVE THAT, YOU KNOW, THE BIGGEST PROBLEM WITH YOUR BUTLER CURVE AND SO FORTH IS THAT WE'RE TRYING TO AVOID THE END. 
          UM, AND SO YOU'RE LOOKING AT, UM, HOW DO YOU MANAGE THE PEOPLE THAT ARE HERE, UH, NOT NECESSARILY HOW DO YOU ATTRACT 'EM OR HOW DO YOU EDUCATE 'EM BEFORE THEY GET HERE, BUT HOW DO YOU MANAGE THEM HERE? AND SO I'M SURE THAT, YOU KNOW, THERE MUST BE THOUSANDS OF, AT LEAST HUNDREDS OF CITIES, UM, IN THE UNITED STATES THAT HAVE THAT SAME KIND OF A PROBLEM. 
          YOU KNOW, THE DELLS AND WISCONSIN, OR WHETHER IT'S IN VEGAS, WHATEVER IT MIGHT BE, UM, UH, UH, DOLLYWOOD OR WHATEVER, THAT THERE MIGHT, IS THERE A DEVELOPING INDUSTRY FOR HOW TO ADDRESS AN OVERPOPULATION OF VISITORS? SO A LOT OF WHAT I'M TALKING ABOUT RIGHT NOW IS IN OUR B2B MARKETING AND INDUSTRY DEVELOPMENT. 
          RIGHT. 
          SO, YOU KNOW, VERY MUCH SO THAT'S BASED ON ATTRACTION. 
          UM, BUT YOU KNOW, HOPEFULLY YOU HEARD ME SAY THAT, YOU KNOW, WHEN WE BRING OUR TRAVEL AGENTS HERE, WE SHOW THEM THE SHUTTLE. 
          SURE. 
          WE SHOW THEM OUR HIKING MAPS. 
          WE'RE NOT JUST, YOU KNOW, SAYING, OH, GO AND DO WHATEVER YOU WANT. 
          RIGHT. 
          SO WE SORT OF INSTILL THAT ETHOS OF DESTINATION MANAGEMENT IN THE WAY THAT WE CURATE AND PRESENT AND PRESENT THIS DESTINATION FOR CONSUMPTION. 
          YEAH, I UNDERSTAND THAT. 
          'CAUSE WE'RE TRYING TO GET THEM TO DO THAT. 
          AND FROM YOUR, FROM YOUR PERSONAL SIDE, THAT THAT'S, THAT'S GREAT. 
          I MEAN THAT'S, THAT'S REALLY HELPING US IN THE LONG RUN. 
          BUT I'M JUST WONDERING IF THERE'S A DEVELOPING INDUSTRY, UH, HOW TO MANAGE OVERPOPULATION OF VISITORS. 
          YEAH, SO ABSOLUTELY. 
          UM, YOU KNOW, THERE'S DIFFERENT COLLECTIVES THAT I'VE BEEN INVITED TO BE A PART OF TO MEET WITH, YOU KNOW, INNOVATIVE MINDS, IF YOU WILL, ABOUT HOW TO HANDLE LEADING TOURISM PROBLEMS OR LOOKING INTO MAYBE DOING THAT NEXT YEAR IF THE FUNDING MAKES SENSE. 
          UM, YOU KNOW, I THINK THAT'S A LOT OF WHAT WE DO WITH THE ALL TRAILS WORK TO KIND OF ADJUST THE TOPOGRAPHIC MAPS. 
          AGAIN, THAT'S NOT WHAT, WHAT THIS SLIDE IS ABOUT, BUT OUR DESTINATION MANAGEMENT PROGRAMMING, WHICH IS NOT MARKETING PROGRAMMING, UM, IS ADJUSTING THE DIGITAL TOPO MAPS ON, ON ALL TRAILS. 
          IT'S REALLY BOLSTERING THE SHUTTLE SYSTEM. 
          I'M GONNA SHOW YOU ALL A NEW SEGMENT THAT WE JUST PRODUCED WITH A BC 15 THAT RESULTED DIRECTLY FROM A CONVERSATION WE HAD ON THE TOURISM ADVISORY BOARD ABOUT HOW TO USE THE SEDONA SHUTTLE CONNECT TO GET PEOPLE TO TRAILHEAD. 
          SO THERE'S A LOT OF WORK THAT WE'RE DOING SURE. 
          IN, IN THE MANAGEMENT SPACE. 
          IT'S JUST NOT CURRENTLY WHAT I'M PRESENTING ABOUT. 
          I GUESS IN THE FUTURE FOR THE NEXT YEAR'S BUDGET OR WHATEVER WE MIGHT WANNA CONSIDER, UM, TARGETING ONE OF THOSE KIND OF MEETINGS AS OPPOSED TO A MARKETING MEETING. 
          SO HAVING ME GO TO A PROFESSIONAL DEVELOPMENT CONFERENCE ABOUT HOW TO HANDLE DESTINATION MANAGEMENT, IS THAT WHAT YOU'RE SAYING? YEAH. 
          SO THAT WOULD BE THE COLLECTIVES THAT I'M REFERRING TO. 
          UM, THEY'D BE SORT OF RETREATS THAT I COULD GO TO WITH OTHER DMO, LIKE VISIT BEND, YOU KNOW, VISIT STEAMBOAT SPRINGS, VISIT TELE RIDE. 
          UM, WE JUST HAVEN'T MADE THE DECISION IF THAT'S WORTH, YOU KNOW, MY TIME AT THE MOMENT. 
          BUT AT THE VERY LEAST, I DO TALK TO FOLKS IF IT'S HELPFUL. 
          I JUST TALK TO A TECH COMPANY THAT'S WORKING WITH THE FOREST SERVICE ON HOW TO DO VISITOR CONGESTION MANAGEMENT PROFILING. 
          SO THESE ARE CONVERSATIONS THAT WE'RE HAVING, UM, BUT THEY'RE MORE JUST TRULY MY OWN PROFESSIONAL DEVELOPMENT THAT I FOCUS ON WHAT YOU'RE GONNA DO WITH ALL YOUR FREE TIME. 
          , WE STILL GREAT QUESTION. 
          SURE. 
          YEAH, EXACTLY. 
          MAYBE ONCE WE HIRE ANOTHER COORDINATOR, YOU KNOW. 
          SO, UM, BUT AGAIN, JUST WANNA KIND OF SHOW YOU SOME OF THE, JUST KIND OF WHAT THE FA EXPERIENCE IS LIKE WITH CAITLIN'S ABSENCE. 
          WE HAD MY COLLEAGUE ROB BACK HERE TAKE A BRAND USA GROUP FROM UK IRELAND TRAVEL AGENTS. 
          THANK YOU ROB. 
          APPRECIATE THAT. 
          UM, AND THEN ON THE RIGHT WE HAD SOME CANADIAN TRAVEL AGENTS THAT SKEWED KIND OF HIGHER END. 
          UM, SO WE HAD THEM STAY AT THE AURORA ROBLE 'CAUSE IT WAS, UM, YOU KNOW, THAT WAS A GREAT OPPORTUNITY FOR THEM. 
          IT'S IN THEIR SORT OF INVENTORY. 
          BUT WE WERE ABLE TO ALSO SHOW THEM, UM, THE AMBIENTE PROPERTY, WHICH IS NICK, THEIR RESORT MANAGER UP IN THE TOP RIGHT. 
          AND THEN STACY WITH LEBERTS IS IN THE CENTER OF THE BOTTOM RIGHT. 
          SO GREAT TO BE ABLE TO PARTNER WITH OUR DIFFERENT HOTEL PROPERTIES TO 
          [00:15:01]
REALLY SHOW THE BREADTH OF THE PRODUCT THAT WE HAVE. 
          BECAUSE A LOT OF THESE AGENTS WHO ARE LIKE, OKAY, IT'S GOOD TO KNOW EACH OF THE INVENTORIES HAS LIKE KIND OF A HIGH, MEDIUM AND LOW, AND IT'S GREAT TO, SO THAT THEY KNOW WHAT ALL THOSE DIFFERENT PROPERTIES CAN LOOK LIKE. 
          AND THEN SOME, UH, EARNED MEDIA THAT WE'VE GOTTEN SINCE WE LAST MET. 
          SO WE DID A AUSTRALIAN PRESS TRIP JUNE OF LAST YEAR. 
          IT WAS ACTUALLY POST IPW PRESS TRIP. 
          UM, AND ON THE LEFT, THAT'S AN AUSTRALIAN PUBLICATION THAT REFERENCES WHY WE ARE GREAT. 
          UM, IN THE MIDDLE WE'VE GOT A, UH, MEETINGS AND GROUP KIND OF PLANNING MAGAZINE CONVENTION SOUTHWEST, YOU MIGHT RECOGNIZE THE PHOTO. 
          IT'S OURS. 
          IT'S ALWAYS NICE WHEN OUR PHOTOGRAPHY ENDS UP IN THE ARTICLES. 
          UM, AND THEN ON THE RIGHT, UH, WITH THE SHAMANIC DRUMMING SESSION THAT I MENTIONED, JULIE WITH THE JAPANESE GROUP, UM, THIS IS A LUXURY JAPANESE MAGAZINE THAT'S GOT A DIGITAL ASPECT OF IT AND THAT, THAT JUST GOT PUBLISHED AS A RESULT OF THAT AS WELL. 
          SO BY THE WAY, WE'RE GONNA HAVE AN ARTICLE IN ARIZONA HIGHWAYS PROBABLY SEPTEMBER, MAYBE OCTOBER. 
          SO PLEASE SHARE ON THE LENIER FESTIVAL. 
          GREAT. 
          AWESOME. 
          OH, FABULOUS. 
          UM, COOL. 
          SO I GUESS JUST, UM, I ALREADY ALLUDED TO THIS, BUT A BC 15 NEWS UPDATE. 
          UM, THIS TRULY IS A BYPRODUCT OF CONVERSATIONS THAT WE HAD ON THE TAB AND, UM, TO ME IS AN EXAMPLE OF HOW WE'RE MAYBE BLURRING THE LINE BETWEEN MARKETING AND MANAGEMENT A LITTLE BIT, OR REALLY TRYING TO ACCOMPLISH MULTIPLE GOALS AT ONCE. 
          SO, UM, AT A BIGGER PICTURE, YOU KNOW, I'M COMMITTED TO DOING A LOCAL NEWS SEGMENT STRATEGY EVERY SIX MONTHS. 
          UM, PART OF THIS IS WE KNOW THAT, YOU KNOW, THERE HAVE BEEN SOME PERCEPTION CHALLENGES WITH SEDONA AND PHOENIX FOLKS THAT CAME DURING COVID. 
          IT'S TOO CROWDED, IT'S TOO BUSY, I DON'T WANT TO COME BACK. 
          SO WE, YOU KNOW, WANNA MAKE SURE THAT WE'RE AT LEAST HITTING THAT FOCUS, UM, EVERY SIX MONTHS AND KIND OF HIT THE SPOTS BETWEEN OUR CAMPAIGNS AND BUSY SEASON. 
          SO, UM, THIS YEAR, THIS IS ACTUALLY CO COINCIDING WITH THE LAUNCH OF OUR CAMPAIGN AS WE MOVE THE CAMPAIGN UP. 
          BUT, UM, WE'LL AIR, WE HAVE TWO SEGMENTS. 
          YOU'RE GONNA SEE ONE OF THEM TODAY. 
          EACH SEGMENT WILL AIR TWICE, UM, BETWEEN LIKE MAY 15TH AND JUNE 15TH, I BELIEVE IS THE WAY THAT WE STRUCTURED THAT. 
          UM, THE FIRST SEGMENT, WHICH YOU MIGHT RECOGNIZE ME IN IT , BUT UM, THIS ONE WAS REALLY FOCUSED ON TAKING THE SEDONA SHUTTLE CONNECT TO THE SEVEN TRAILHEAD ROUTES SEVEN TRAILHEADS THAT WE TALKED ABOUT AS THE TAB AND SORT OF IDENTIFIED THAT AS A STRATEGY, BUT ALSO, UH, INCLUDE A HEAT SAFETY MESSAGE AS WELL, GIVEN THE TIMING. 
          AND THEN THE SECOND SEGMENT IS REALLY FOCUSED ON WHAT ARE THE INDOOR ACTIVITIES THAT YOU CAN DO THAT REDEFINE SIESTA CONCEPT THAT WE HAD, UM, DURING THE SUMMER, UM, WITH A FOCUS ON SIMSA AND THE WELLNESS ACTIVITIES THAT WE HAVE. 
          SO JUST SO WE'VE GOT THAT, THAT IN THE CAN AS WELL. 
          SO I'M EXCITED TO SHOW YOU THE FIRST ONE AND THEN I'LL, I'LL EMAIL YOU OUT THE, THE SIMSA ONE ON THIS GATHER TV. 
          WE'RE GOING TO SEDONA TO FIND OUT WAYS TO ENJOY THE BEAUTY OF NATURE WHILE STAYING SAFE IN THE SUMMER EVENING, AND EXPLORING OUR SUCCESSFUL PUBLIC TRANSIT. 
          THE SEDONA SHUTTLE, WE CAUGHT UP WITH THE TOURISM MANAGER OF THE CITY OF SEDONA, ANDREW GROSS. 
          SO I JUST HEARD OFF THE SEDONA SHUTTLE. 
          IT'S AWESOME. 
          SHARE ANDREW WITH EVERYONE HOW VISITORS CAN USE THIS. 
          THE SEDONA SHUTTLE OFFERS TWO DIFFERENT SERVICES THAT OPERATE THURSDAY THROUGH SUNDAY THROUGHOUT THE YEAR WITH ADDITIONAL DAYS DURING PEAK TIMES. 
          THE SEDONA SHUTTLE TRAIL HEAD ROUTES IS A SCHEDULED SERVICE THAT STARTS AT THREE DIFFERENT PARKING RIDES WITHIN THE CITY. 
          THE CITY AND DROPS RIDERS OFF AT FIVE SIGNATURE TRAIL HEADS, WHICH INCLUDES ICONIC LOCATIONS LIKE CATHEDRAL ROCK AND DEVIL'S BRIDGE. 
          THEN THE SEDONA SHUTTLE CONNECT IS AN ON-DEMAND SERVICE THAT CAN PICK YOU OFF AND DROP YOU OFF ANYWHERE WITHIN THE SERVICE AREA. 
          THIS MEANS THAT THE SEDONA SHUTTLE CONNECT CAN PICK YOU UP DIRECTLY FROM YOUR HOTEL, BRING YOU TO RESTAURANTS, TAKE YOU, TAKE YOU TO SHOPPING, AND DROP YOU OFF AT EXPERIENCES LIKE JEEP TOURS AND WELLNESS ACTIVITIES. 
          THIS SERVICE CAN ALSO BRING ALSO TO ADDITIONAL TRAILHEAD WITHIN THE CITY, WHICH IS EXACTLY WHAT GLEN WAS ABLE TO DO TO ARRIVE HERE AT SUGARLOAF TRAILHEAD. 
          BY DOING SO, YOU CAN SKIP THE CROWDS, AVOID HAVING FIND PARKING AND NOT NEED TO PAY FOR A RED ROCK PASS. 
          THOSE ARE GREAT RECOMMENDATIONS. 
          HOW DO PEOPLE USE SEDONA SHUTTLE? SO BEFORE YOU ARRIVE TO SEDONA, MAKE SURE YOU DOWNLOAD THE TRANS AND TOKEN TRANSIT APPS ON YOUR PHONE AND THEN SELECT SEDONA AT YOUR LOCATION. 
          THEN ONCE YOU'VE ARRIVED TO SEDONA AND HAVE PARKED AT YOUR ACCOMMODATION, JUST REQUEST A RIDE ON THE TRANS LOOK. 
          A AND YOU, I LOVE THAT WE'RE ACTUALLY GETTING A HIKE TODAY TOGETHER. 
          HOW DO YOU RECOMMEND WE STAY HEALTHY AND SAFE, ESPECIALLY IN THE SUMMER HEAT DURING THE, DURING THE WARMER SUMMER MONTHS, WE ALWAYS RECOMMEND THAT PEOPLE STAY OFF OUR TRAILS BETWEEN 10:00 AM AND 4:00 PM AND MAKE SURE YOU BRING CLOSED TOED SHOES, AMPLE SUNSCREEN, A HAT, AND SUNGLASSES. 
          AND WE ALWAYS RECOMMEND THAT YOU BRING A DAY HAT THAT INCLUDES AT LEAST ONE LITER OF WATER PER PERSON, HOUR PER HOUR, HOUR ELECTROLYTES AND SALTY SNACKS. 
          AND MAKE SURE THAT YOU'RE 
          [00:20:01]
PREPARED TO TURN AROUND WHEN YOUR WATER'S HALF EMPTY. 
          YOU DON'T NEED TO FINISH THE TRAIL. 
          FINALLY, DOWNLOAD A DIGITAL TRAIL MAP SO YOU ALWAYS KNOW WHERE YOU ARE. 
          THEN MAKE SURE YOU BRING AN EXTRA BATTERY SO THAT YOU CAN KEEP YOUR PHONE CHARGED WHILE YOU'RE OUT THERE. 
          AH, ANDREW, WE MADE IT TO THE TOP OF SUGAR LOAD. 
          YEAH, THIS BREEZE BREEZES ARE NICE. 
          IT'S, AND LISTEN, I WANNA SAY THANK YOU FOR ALL THE EXPERT ADVICE YOU GAVE TODAY, BUT IT'S MY PLEASURE AS ALWAYS. 
          YAY. 
          LISTEN, WE LISTEN, WE WANNA SEE YOU ON THE TRAIL  PROBLEM. 
          THAT WAS GREAT. 
          LOGO DROP IN THERE WITH YEAH, YOU LIKE THAT? YEAH, THAT'S, THAT'S CALLED GORILLA MARKETING, YOU KNOW, AND ALSO I FORGOT BRETT MADE AN APPEARANCE AS WELL IN THAT, IN THAT VIDEO. 
          UM, BUT YEAH, AGAIN, JUST KIND OF REITERATE, OBVIOUSLY, YOU KNOW, WE TRULY VALUE THE CONVERSATIONS THAT WE HAVE WITH YOU ALL. 
          AND, YOU KNOW, WHEN WE SAID, HEY, WHAT ARE THE PRIORITIES FOR EDUCATIONAL MESSAGING? Y'ALL UNEARTHED, YOU KNOW, ESSENTIALLY THIS CONCEPT. 
          I KNOW IT WASN'T HEAT SAFETY, BUT THE OVERARCHING CONCEPT AND, YOU KNOW, WE TURNED IT INTO ACTION. 
          SO THANK YOU. 
          FABULOUS. 
          UM, SO ALSO ANOTHER THING I WANNA SHARE WITH YOU ALL TODAY IS AN UPDATE ON OUR ACTIVITY PAGES. 
          BIG SHOUT OUT TO ROB IN THE BACK, WHO'S BEEN MANAGING ALL THIS FROM, FROM THE BACK, UH, BACKEND FOR US. 
          UM, SO YOU'VE ALREADY KIND OF KNOWN WE HAVE THE HIKING AND GETTING AROUND PAGES. 
          UM, BUT ROB AND I HAVE BEEN, HAVE BEEN WORKING WITH MADDEN MEDIA AND OUR WEB TEAM, EARTH DIVER TO, UM, CREATE A MORE KIND OF AI FRIENDLY WEB, WEB WEBSITE TEMPLATE THAT'S GOT THE RIGHT SCHEMA, HAS THE RIGHT KIND OF CONTENT STRUCTURE. 
          IT'S GOT THE FAQS. 
          SO IF YOU GO AROUND OUR WEBSITE, YOU'LL START TO SEE A LOT OF NEW TYPES OF, UM, BASICALLY DESIGN ELEMENTS. 
          UM, BUT, UH, ONE THAT WE STARTED WITH FIRST, SOME OF THIS CAME OUT, WE GOT A, THROUGH THE A OT CO-OP, WE WORKED WITH MAD AND MEDIA ON THREE LONG FORM CONTENT PIECES. 
          ONE IS WELLNESS GUIDE, THE OTHER ONE IS AN ARTS AND CULTURE GUIDE THAT WE'RE WAITING FOR THE CONTENT FOR. 
          AND THEN WE'RE GONNA GET IT PUBLISHED. 
          UM, AND THEN WE'RE WORKING ON A HOTEL AND RESTAURANT SORT OF HALF PAGE. 
          AND THEN ROB AND I HAVE GOT A BACK LOAD OF CONTENT FOR WINE TASTING AND STARGAZING THAT WE'RE ALSO WORKING ON. 
          BUT THE BIG PIECE WAS GETTING THE NEW PAGE UP. 
          SO, UM, YOU KNOW, BASICALLY IT'S IN KIND OF AN OVERVIEW, TALKS ABOUT, YOU KNOW, THE DIFFERENT TYPES OF WELLNESS. 
          WE REALLY BELIEVE THAT WELLNESS EXISTS IN SORT OF A TIERED SPACE. 
          YOU MIGHT COME TO SEDONA AND THEN ENGAGE IN IT, MAYBE DO A YOGA SESSION WHEN YOU DO SOMETHING, OR MAYBE JUST GO ON A HIKE AND FIND SOMETHING SPIRITUAL OR KIND OF MEDITATIVE. 
          AND THEN YOU MIGHT COME BACK AND SAY, YOU KNOW WHAT? I THINK I WANT SOME REIKI THIS TIME. 
          OR MAYBE I WANT TO DO A SHAMONIC DRUMMING SESSION. 
          AND THAT MIGHT LEAD TO YOU DOING A FULL BLOWN RETREAT. 
          SO TRYING TO KIND OF INTRODUCE IT FROM, FROM THAT LENS. 
          AND THEN I REALLY TH AND THEN WE DID OUR OWN, OUR OWN DEFINITION OF A VORTEX IS ON HERE, WHICH IS KIND OF FUN. 
          UM, WE'VE GOT OUR DEAR FRIEND PETE SANDERS IS, IS IS QUOTED AS A FOUNDING MEMBER OF, OH, YOU GUYS CAN'T SEE THAT? NOPE. 
          I GUESS YOU CAN'T. 
          HOLD ON. 
          I WAS WORRIED ABOUT THIS. 
          THERE WE GO. 
          SEE. 
          SO ANDREW, I JUST WANNA COMMENT ON, I THINK THE, THE TV, UM MM-HMM . 
          SEGMENT SERIES IS, LOOKS REALLY GOOD. 
          MM-HMM . 
          UM, YOU KNOW, I, I DID SOME, UM, I GUESS YOU RECALL UNSCIENTIFIC INTERVIEWS AT THE TRAILHEAD. 
          UM, I WAS AT POSSE GROUNDS AND IN THE SHUTTLES WE HAD 93 RIDERS. 
          41 OF THOSE WERE DRIVERS. 
          SO 41 OF THOSE PEOPLE HAD CARS, ONLY 22 OF 'EM KNEW OF THE SHUTTLE BEFORE THEY GOT TO SEDONA. 
          SO IT'S EVEN HALF. 
          SO IT'S HALF OF THE PEOPLE, NOT EVEN HALF, IT'S ONLY ABOUT A THIRD OF THE PEOPLE KNEW ABOUT THE SHUTTLES BEFORE THEY GOT HERE. 
          MM-HMM . 
          UM, ONE HAD LEARNED FROM THE CITY WEBSITE, 21 FROM SOCIAL MEDIA, LIKE TRAILS AND SO FORTH, AND THREE FROM PRINTED MATERIAL THAT THEY HAD SEEN. 
          SO, YOU KNOW, I, I GUESS THE, THE QUESTION IS HOW DO WE REACH THOSE PEOPLE IN AT LITTLE HORSE? UM, I INTERVIEWED 98 RIDERS. 
          44 OF 'EM WERE DRIVERS AGAIN. 
          SO THAT'S 44 CARS, 38 OF THOSE KNEW ABOUT THE SHUTTLE. 
          MOST OF 'EM LEARNED ABOUT IT BECAUSE THEY PULLED UP TO A PARKING LOT AND GOT TURNED AWAY. 
          SO WE'RE STILL, YOU KNOW, WE'RE STILL A LONG WAY AWAY, I THINK BE BE FROM THAT, UM, EDUCATIONAL PORTION THAT WE'RE LOOKING FOR. 
          UM, YOU KNOW, EIGHT, EIGHT OF THE PEOPLE ON LITTLE HORSE WERE DAY TRAVELERS. 
          SO THEN I INTERVIEWED 10 PEOPLE ON THE TRAILS THEMSELVES. 
          I'M, UH, SORRY, 16 PEOPLE ON THE TRAILS THEMSELVES. 
          UH, THREE HAD LEARNED OF THE SHUTTLE, BUT THEY WEREN'T USING IT. 
          THEY DIDN'T THINK THEY HAVE TO, UH, SIX OF 'EM WERE NOT AWARE OF THE SHUTTLE AT ALL. 
          SO I, I THINK, UM, I I, I, I COMMEND THE TV 'CAUSE I THINK THAT'S GONNA CATCH MORE OF THEM THAT NORMALLY WOULD. 
          BUT WHAT ELSE? IS THERE ANYTHING ELSE THAT, THAT WE COULD DO TO CATCH PEOPLE WHO DON'T, THEY DON'T WANNA GO TO THE WEBSITE TO REVIEW IT, YOU KNOW, THEY JUST DON'T WANT TO DO IT. 
          UM, IS THERE ANY OTHER MEDIA OR ANY OTHER APPROACH THAT WE COULD 
          [00:25:01]
KIND OF MAYBE PUT SOME EFFORT INTO? I MEAN, YOU'RE NEVER GONNA GET FULL, FULL COVERAGE. 
          I THINK THAT'S KIND OF MY FIRST COMMENT. 
          UM, I DO THINK THAT THERE'S A LOT OF WORK THAT'S BEEN DONE WITH THE HOTELS. 
          UM, TO ME THAT'S A BIG, BIG STEP FORWARD. 
          UM, I, WE NOW HAVE FREE COUPONS THAT WE GIVE OUT TO THE HOTELS, UM, THAT THEY, THEY CAN GIVE TO THEIR GUESTS TO SAY, HEY, WHY DON'T YOU TRY THIS? UM, I THINK A BIG CHALLENGE TO SOME EXTENT, AND THIS IS WHAT WE TALKED ABOUT ON THE TAB BACK IN FEBRUARY, WAS THAT WE HAVE TWO DIFFERENT SERVICES AND ONE OF THEM IS SORT OF AT A QUOTA CAPACITY DURING HIGH SEASON FOR CATHEDRAL ROCK AND SOLDIERS PASS. 
          AND THEN WE'RE TRYING TO BUILD AWARENESS OF THE SEDONA SHUTTLE CONNECT. 
          UM, I THINK THE WORK WE'RE DOING NOW TO TALK ABOUT THE TRAIL HEADS THAT YOU CAN GET TO ON THE SHUTTLE CONNECT RIGHT. 
          ARE A GREAT STEP FORWARD. 
          UM, SO WHO PRODUCES THIS JAMES? UM, AND HOW OFTEN IS IT UPDATED? UH, ONCE A YEAR. 
          WE PRODUCE THAT LAST JULY, SO WE'RE NOT, WE'RE GONNA AND WHAT KIND OF DISTRIBUTION IS IT? UH, IT'S MOSTLY DIGITAL DISTRIBUTION AND THEN WE DO GIVE THEM OUT AT THE VISITOR CENTER. 
          'CAUSE I, I KNOW THAT, YOU KNOW, WHEN I TRAVEL, YOU KNOW, I'M SITTING IN A HOTEL AT NIGHT WATCHING TV BEING BORED OR EATING AND, YOU KNOW, I'LL PICK THESE UP OFF THE, THE TABLE AND READ 'EM. 
          I MEAN, IT, IT, THERE'S A LOT OF, I MEAN, THIS IS A GREAT LITTLE MANUAL. 
          IT'S GOT EVERYTHING THEY REALLY WANNA KNOW IN HERE. 
          I MEAN, IT'S NOT QUITE UP TO DATE BECAUSE OF THE SHUTTLE SYSTEM, BUT, UM, YOU KNOW, THEY PROBABLY SHOULD ADD SOMETHING THAT SAYS, UPDATE THIS ONE. 
          GO TO DIGITAL IF THEY WANT TO. 
          BUT, UM, THIS IS REALLY A GOOD, A GOOD THING. 
          AND, AND YOU KNOW, AT THE TOWN HALL MEETING TOO, PEOPLE ARE TALKING ABOUT THEY WANT PAPER. 
          YOU KNOW, THEY DON'T WANT A Q CODE CAR, A Q CODE. 
          UM, YOU WALK INTO A HOTEL ROOM AND THERE'S A Q UH, CODE THERE THAT SAYS, SCAN THIS FOR INFORMATION ABOUT THE SHUTTLE. 
          YOU'RE NOT GONNA STOP AND SCAN THIS SHUTTLE, BUT IF YOU'RE SEEING A ROOM AND YOU HAVE THIS ON THE COUNTER, IT, IT SHOWS UP. 
          UM, IT, IT COULD BE DISTRIBUTED ALL THE WAY DOWN TO COTTONWOOD, FOR INSTANCE, AND THAT WOULD ENCOURAGE PEOPLE TO USE, UH, COTTONWOOD CONNECT TO GET UP HERE. 
          AND THAT WOULD DRAMATICALLY INCREASE THE BUDGET THAT WE'D HAVE TO SET ASIDE FOR A VISITOR GUIDE STRATEGY. 
          SO THAT'S BEEN ONE OF THE BARRIERS FOR US, IS THAT WE HAVE A MULTITUDE OF STRATEGIES WITH THE BUDGET THAT WE HAVE. 
          AND HONESTLY, FULFILLMENT INTERNALLY WITH STAFF CAPACITY WOULD BE ANOTHER BIG BARRIER FOR US. 
          SO, UM, LOOKING AT THIS FROM A DIGITAL FORWARD STRATEGY THAT HAS A PRINT COMPONENT WAS THE ONE THAT WE DECIDED ON. 
          YEAH. 
          AND A COUPLE YEARS AGO, UM, BEFORE THE CITY TOOK OVER THE PROGRAM, UM, THE BUDGET FOR THE BROCHURE AND THE POSTAGE AND ALL THAT, I BELIEVE WAS ABOUT $200,000. 
          THAT'S A LOT OF MONEY. 
          THAT'D BE, AND A LOT. 
          THAT'S ONE 10TH OF OUR BUDGET. 
          AND A LOT OF CITY COUNCIL MEMBERS WERE REALLY, UM, QUESTIONING, UH, THE NEED FOR, UH, OLD STYLE MARKETING RATHER THAN USING DIGITAL, WHICH IS A FRACTION OF THE COST. 
          RIGHT. 
          AND I, I MEAN, OLD STYLE MARKETING IS ONE THING. 
          OLD STYLE MANAGEMENT IS, IS STILL, I THINK A KEY ISSUE HERE IS MM-HMM . 
          YOU KNOW, FROM WHAT I'VE TALKED TO THE PEOPLE, YOU KNOW, THEY, IT WEBSITES ARE BEAUTIFUL AND, AND YOU KNOW, IF YOU GO AND YOU TYPE IN, I'M GOING TO VISIT SEDONA, WHAT DO I NEED TO KNOW? YOU'LL GET 10, 15 PAGES OF WEBSITES. 
          YEAH. 
          AND ALL THAT INFORMATION'S OUT THERE. 
          YOU KNOW, EVERYBODY KEEPS REDESIGNING AND SOPHISTICATING THEIR WEBSITES, BUT THE PEOPLE THAT ARE USING THIS STUFF ARE NOT USING THE WEBSITES. 
          I GUESS, GREG, TO COME BACK TO YOUR QUESTION, WHICH IS WHAT ARE THE OTHER MEDIUMS AND I'M GONNA HAVE TO KEEP GOING WITH, WITH TODAY'S PRESENTATION, BUT THE OTHER MEDIUMS THAT ARE AVAILABLE, I DON'T THINK PROMOTION OF THE SHUTTLE SYSTEM SHOULD REST SOLELY ON THE SHOULDERS OF THE CITY OF SEDONA. 
          RIGHT. 
          I THINK THAT IT REALLY IS A COLLECTIVE EFFORT. 
          WE ALL INTERACT AND INTERFACE WITH VISITORS IN OUR OWN WAY. 
          WE'VE TALKED ABOUT THE VISITOR LIFECYCLE BEFORE, RIGHT? WE OWN A PIECE OF THAT AND WE DON'T EVEN OWN THE WHOLE PIECE OF THAT. 
          WE'VE GOT A MULTITUDE OF TOURISM BUSINESSES THAT SEND RESERVATION EMAILS TO THEIR, TO THEIR CUSTOMERS THAT TALK TO GUESTS WHEN THEY'RE HERE. 
          AND HOW DO WE AS A COMMUNITY EMBRACE THE SHUTTLE SYSTEM THAT WE HAVE AS A CITY, HAVE PUSHED FORWARD BASED ON THE FEEDBACK THAT WE GOT. 
          BUT TO SAY, WHAT ARE WE DOING? WE'RE DOING A LOT, GREG, BUT THERE'S A LOT THAT THIS COMMUNITY COULD BE DOING AS WELL WITH THE DIFFERENT TOUCH POINTS THAT THEY HAVE. 
          'CAUSE WE ONLY OWN CERTAIN LEVERS. 
          SURE. 
          GOOD JOB. 
          HEY, AND THEN, SORRY THAT I COULDN'T GET THE SCREEN TO WORK. 
          I WANNA SHOW ROB'S GREAT WORK WITH THE WEBSITE, BUT, UM, WE'RE HAVING SOME, I GOT, I DON'T USUALLY HAVE TO HAVE TEAMS UP, SO I'M TRYING TO FIGURE THAT OUT TODAY. 
          SORRY. 
          BUT, UM, MORE ELEMENTS WITH SOME NICE COLORS. 
          HERE'S WHERE YOU SEE SORT OF EXPANDED CONTENT THAT'S GOT, UM, KIND OF BETTER STRUCTURE, THE DIFFERENT TYPES OF, AGAIN, MINDFULNESS AND WELLNESS THAT YOU'RE DOING. 
          UM, WE ASK WHAT A VORTEX IS. 
          UM, ROB AND I HAVE BEEN INTERVIEWING DIFFERENT LOCAL LEADERS FOR EACH OF THESE PAGES. 
          UM, AND I BELIEVE WHERE, WHERE IS THIS? YEAH, YEAH. 
          THERE'S THE, THERE'S THE QUOTE FROM, FROM PETE SANDERS. 
          I, YEAH. 
          THIS IS, THIS IS THE 
          [00:30:01]
LINE THAT I PERSONALLY LIKE. 
          SO IT'S WHAT WE HEARD A LOT FROM THE CREATIVE COMMUNITY AS WELL AS THE WELLNESS COMMUNITY IS THAT IT'S THE RED, THE BLUES AND THE GREENS OF OUR LANDSCAPE. 
          THAT'S SORT OF OUR COMPLIMENTARY COLORS THAT CREATE A SHIMMER THAT CREATES INSPIRATION FOR, FOR THE CREATIVES. 
          BUT ALSO WHAT WE HEARD, THERE WAS A QUOTE FROM IT THAT SAYS THAT SEDONAS LANDSCAPE ACTS AS A CATALYST FOR ACCESSING MEDITATIVE STATES OF MIND. 
          AND THAT WAS ONE OF THE THINGS WE PULLED OUT OF THE, UM, THE INTERVIEW PROCESS. 
          SO I, I REALLY ENJOYED THAT ONE AND THAT WAY WE GOT OUR, YOU KNOW, OUR INDUSTRY IS VOICE IS REALLY IN THESE. 
          AND THEN REALLY WHAT SETS SEDONA APART IS THE SIMSA HAS THE PERMIT WITH THE FOREST SERVICE TO DO WELLNESS ACTIVITIES ON THE LAND. 
          AND, YOU KNOW, MOST WELLNESS IS LIKE YOGA, MEDITATION, MASSAGE INSIDE. 
          YOU KNOW, WE'VE GOT YOGA, MEDITATION, BREATH WORK, SOUND EXPERIENCES, MASSAGE AND BODY WORK, REIKI ENERGY SESSIONS, INTUITIVE SPIRITUAL ROOTINGS RETREATS AND CLASSES, SPOT TREATMENTS. 
          UM, ALL WITH THE ABILITY TO DO THEM ON THE COPEN INTERNATIONAL FOREST. 
          SO IT'S BEEN A FUN PROJECT TO GET THIS ONE PULLED UP. 
          UM, I'M SCARED TO TRY TO DO MORE GO, OH WAIT, IT MIGHT WORK. 
          AND THEN WE GOT THE WINE TASTING ONE UP AS WELL. 
          UM, WORKED WITH THE HISTORY, UH, THE HERITAGE MUSEUM TO GET SOME OLD SCHOOL IMAGES. 
          ARIZONA WINE TRULY STARTED IN THIS AREA. 
          UM, SO BEING ABLE TO CALL THAT OUT AND THEN TALK ABOUT THE DIFFERENT WINES YOU CAN DRINK. 
          AND THEN WE'VE GOT THE VERDE VALLEY WINE TRAIL WITH ALL THE DIFFERENT STOPS ALONG IT. 
          SO, UM, AGAIN, WE'VE GOT STARGAZING AND, UH, ARTS AND CULTURE NEXT IN THE CAN FOR US. 
          THAT'S GREAT. 
          UM, QUICK KIOSK UPDATE. 
          UH, I SUPERIMPOSED IMAGES ON THIS SHOWS YOU HOW CLOSE WE ARE, BUT, UH, THE CONCRETE PEDESTALS AND ELECTRICAL ARE BOTH READY TO GO INTO LOCKA POCKE IN THE UPTOWN VISITOR CENTER. 
          UM, WE'RE WORKING ON NAILING DOWN AN INSTALLATION DATE. 
          IT'S LIKELY GONNA BE WHEN I'M BACK FROM IPW REALISTICALLY 'CAUSE THAT WOULD BE, OTHERWISE IT'D BE NEXT WEEK. 
          UM, AND THEN THE THIRD KIOSK THAT WE TALKED ABOUT FOR THE PARKING GARAGE HAS BEEN ORDERED AND IS SET TO ARRIVE BEFORE JUNE 30. 
          UM, AND THEN, UH, SO JUST QUICKLY BEFORE I HAND THINGS BACK OVER TO OUR CHAIR, UM, I JUST WANNA TALK ABOUT TAB MEETING, CALENDAR TAB, MEETING SCHEDULE. 
          UM, SO WE DID HAVE JUNE AS AN OPTIONAL MEETING. 
          UM, LAUREN AND I ARE PROPOSING THAT WE DO NOT ACTIVATE THAT OPTIONAL MEETING AND WE CONSIDER THIS THE LAST TAB MEETING OF FY 26, WHICH WOULD THEN PUT US ON TRACK FOR OUR NEXT MEETING TO BE AUGUST 5TH, 2026. 
          UM, AND THEN WITH THAT WE'VE GOT A PROPOSAL FOR THE FY 27 TAB MEETING SCHEDULE, UM, WHICH WOULD BE, AGAIN, SEVEN MEETINGS WITH AN OPTIONAL EIGHTH, WHICH IS WHAT WE DID THIS YEAR. 
          UM, AND ESSENTIALLY DOING THEM TWO AT A TIME. 
          UM, AND THAT WOULD BE, YOU KNOW, AUGUST, SEPTEMBER, NOVEMBER, DECEMBER, FEBRUARY, MARCH, AND MAY WITH AN OPTIONAL JUNE. 
          UM, AND I'LL SEND THIS OUT TO YOU ALL AFTERWARDS WITH MY FOLLOW-UP, BUT I'LL GIVE YOU ALL, IF YOU WANNA TAKE A PICTURE OF IT OR SOMETHING OR GIVE YOU I'LL, I WILL GIVE YOU A SECOND SO I HAVE ANOTHER QUESTION, . 
          SURE. 
          UM, SO, UM, IS THERE, I DON'T KNOW IF YOU KNOW THE ANSWER TO THIS OR WHO WOULD KNOW THE ANSWER. 
          UM, I'VE TRIED TO CONTACT TRANSIT TO FIND OUT ARE THEY GOING TO SET UP A, A NORMAL ROUTE THAT GOES FROM THE GARAGE TO SOLDIERS' PASS TO WEST SIDE TO CATHEDRAL PARK. 
          I DON'T THINK ANYTHING'S BEEN DECIDED ABOUT ANYTHING LIKE THAT TO DATE. 
          UM, SO THERE WAS TALKS ABOUT A CIRCULATOR, UM, THAT'S IN FEASIBILITY STAGES RIGHT NOW. 
          HAVE THEY EVER TALKED ABOUT HAVING THE SHUTTLE THAT GOES TO CATHEDRAL ROCK LITTLE HORSE STOP AT THAT BUS STOP DOWN BY THE CHAPEL? UM, NOT TO MY KNOWLEDGE, BUT I'M HAPPY TO IF YOU WANNA SEND ME QUESTIONS. 
          YEAH, I, I, GREG, I CAN TRY TO GET YOU SOME ANSWERS. 
          YEAH, I, I'VE TRIED TO CONTACT TRANSIT TWICE AND THEY JUST DON'T RESPOND, SO I'LL SEND 'EM TO YOU. 
          YEAH. 
          WE CURRENTLY DON'T HAVE A TRANSIT ADMINISTRATOR, GREG, WHERE THAT, THAT'S BEING HIRED AT THE MOMENT. 
          NUMBERS OUT. 
          RIGHT. 
          BUT THERE'S STILL SOMEBODY THERE. 
          SO I THINK THE CHAPEL FOLKS HAVE BEEN HEDGING ON THAT WE HAVE THE MICRO TRANSIT, BUT APPARENTLY THERE HAVE BEEN SOME CONCERN. 
          I, I'M A PROPONENT OF THE ACTUAL SHUTTLE. 
          SURE. 
          BUT APPARENTLY THAT'S CONCERN. 
          WELL, I WAS THINKING IF THEY STOP ACTUALLY AT THE, ON 1 79 WHERE THAT BUS STOP IS, THEY COULD WALK UP THE, CAN WALK IN. 
          THAT'S EXACTLY RIGHT. 
          MM-HMM. 
          AND THAT WOULD AFFECT NO ONE, BASICALLY, I HAVE A TOTALLY OFF TOPIC QUESTION. 
          UM, HAVE WHAT'S BEEN THE BUZZ AROUND OUR BIG SCANDAL WITH THE FOOTBALL COACH? OH, AND THE UH, LIKE HAS THAT, HAS THAT INCREASED A, A CURIOSITY ABOUT SEDONA WEALTHY PEOPLE BECAUSE DIDN'T THEY STAY UP AT THE NEW AMTE? YEAH. 
          YEAH. 
          SO, SO THE TIMING, UH, REALLY BRIEFLY ON THIS, BUT THE, THE TIMING WAS INTERESTING. 
          I ACTUALLY HAD A CHANCE TO, UM, MEET WITH THE AMBIENTE TEAM WHEN WE DID ACTUALLY THE PICTURE THAT, THAT I SHARED WITH YOU. 
          UM, IT'S A LOT OF FREE PR I'LL TELL YOU. 
          I THINK, I THINK I, I, ALL I COULD TELL WAS, I MEAN THAT'S, THAT'S A LOT OF GOOD FREE PR THAT SAYS, YOU KNOW, THIS IS AN EXCLUSIVE ADULTS ONLY, UM, RESORT. 
          UM, I'D SAY THAT, YOU KNOW, IT WAS, IT WAS FUN TO BE AT THE HELMS BRISCOE, UM, EVENT WHERE PEOPLE ARE LIKE, YOU KNOW, 
          [00:35:01]
ESPECIALLY WHEN JAMES AND I WERE KIND OF TARGETING THOSE KIND OF LUXURY, LUXURY PROPERTIES. 
          OH, YOU GUYS HEARD OF AMBIENTE? THEY'RE LIKE, OH YEAH, WE HAVE, YOU KNOW, SO IT WAS, IT WAS JUST KIND OF A NICE KIND OF CONVERSATION STARTER. 
          AND UM, OBVIOUSLY IT'S NOT A GREAT STORY , IT'S THE, UH, SOME FOOTBALL COACH AND THE, UH, COM A SPORTS COMMENTATOR WHO WERE BOTH MARRIED AND THEN THEY WERE, UH, CAUGHT HAVING, I DON'T KNOW, UH, JACUZZI AND BREAKFAST . 
          I DID NOT KNOW ABOUT THAT. 
          BUT YEAH, I THINK IT'S PUT A LOT OF EYES ON A REALLY HIGH QUALITY PRODUCT THAT WE HAVE. 
          . 
          YES. 
          YEAH. 
          IT'S A GOOD PLACE FOR RICH PEOPLE TO ESCAPE. 
          OH, THERE'S NOT A LOT OF PRIVACY THOUGH, SO APPARENTLY LET THINK OF THAT CHOICE. 
          I MEAN, THE ROOMS ARE VERY PRIVATE. 
          IF YOU'VE EVER BEEN IN ONE, THERE'S, IF YOU'RE ON THE ROOFTOP DECK, THE COOL, THEN YOU'RE SCREWED. 
          . 
          THEY'RE RIGHT. 
          THERE WE'RE DRONES. 
          EXACTLY. 
          THANKS. 
          COOL. 
          ANYTHING ELSE BEFORE I HAND IT BACK TO OUR CHAIR? ONE QUICK QUESTION. 
          UH, DOES THE CITY HAVE THE ABILITY TO ENGAGE IN INCOME OPPORTUNITIES FROM SOMEONE LIKE ALL TRAILS? YOU MEAN GENERATE REVENUE? YEAH, GIMME AN EXAMPLE. 
          UH, THE VIDEO, YOU, THE NEWS PIECE YOU JUST SHOWED. 
          UM, IF, IF WE WERE TO ASK PEOPLE TO DOWNLOAD ALL TRAILS FOR SAFETY, UM, THAT COULD BE AN INCOME GENERATOR, I'D SAY RIGHT NOW WE'RE DOING IT AND WE'RE NOT ASKING THEM FOR INCOME. 
          UM, IT'S NOT REALLY SOMETHING THAT WE'RE SET UP TO DO. 
          I CAN LOOK INTO IT. 
          I MEAN, I CAN LOOK INTO IT FOR YOU, BRETT, BUT WELL, IT MIGHT BE INTERESTING TO GENERATE MORE BUDGET FOR YOUR YEAH. 
          IT'S SOMETHING TO THINK ABOUT. 
          I MEAN, THERE'S, THERE'S A, JUST ANOTHER EXAMPLE I'LL GIVE YOU THAT I, THAT I WENT DOWN THE RABBIT PATH FOR. 
          SO, UM, OR RABBIT, RABBIT PATH. 
          RABBIT HOLE. 
          RABBIT HOLE. 
          THERE WE GO. 
          RABBIT RABBIT IN THERE. 
          UM, SO THERE'S A COMPANY CALLED VIA TOUR THAT, UM, A LOT OF THE, UM, TOUR TOUR OPERATORS, EXPERIENTIAL PROVIDERS, THEY KIND OF JUST LIKE THE HOTEL INVENTORY, THEY, THEY LOAD THEIR JEEP TOURS, STARGAZING TOURS, WELLNESS TOUR THAT THEY KIND OF PUT IT IN THERE. 
          UM, AND THEN THERE'S OBVIOUSLY A, YOU KNOW, A A, A MARGIN STRUCTURE VIA TOUR IS MAKING KIND OF MONEY OFF THAT. 
          UM, AND AT ONE POINT I WAS LIKE, WELL, WHAT IF WE PUT THAT IN THE KIOSK AND YOU COULD JUST BOOK YOUR TOURS DIRECTLY FROM THE KIOSK MM-HMM . 
          BUT THEN ALL OF A SUDDEN I'M LIKE, AND THEY'RE LIKE, OH YEAH, AND THEN YOU'LL GET 6%. 
          I WAS LIKE, I DON'T WANT 6%. 
          THAT'S NOT, I DON'T WANT IT TAKE SIX. 
          THEY COULD WALK INTO PINK JEEP ACROSS THE STREET AND PAY THE TOUR FULL PRICE. 
          YEAH. 
          UM, AND I WAS LIKE, WELL, CAN YOU NOT CHARGE ME THE 6%? UM, OR COULD WE DONATE THAT TO SOMETHING? AND YOU KNOW, I THINK WE'RE NOT LOOKING AT THINGS AS A REVENUE GENERATOR, I GUESS IS THE CURRENT KIND OF PHILOSOPHY FOR US. 
          UM, RIGHT NOW. 
          I THINK, YOU KNOW, THERE'S NOT, I DON'T GENERATE A LOT OF REVENUE  THROUGHOUT MY PROGRAM, BUT, UM, YEAH, I'D LOVE TO. 
          I'D LOVE TO TAKE THAT OFFLINE WITH YOU, BRETT. 
          YEAH. 
          MAYBE THINK THROUGH WHAT THAT COULD BE, BUT SURE. 
          UM, I THINK THE FLIP SIDE OF IT IS THAT WE'VE GOT ACCESS TO A HIGH QUALITY DIGITAL MAPPING SOFTWARE THAT WE'RE NOT PAYING FOR. 
          SO THERE'S ANOTHER KIND OF FLIP SIDE TO THAT TRADE THAT WE HAVE WITH THEM RIGHT NOW. 
          YEAH. 
          BACK TO YOU, JOHN. 
          SOUNDS GOOD. 
          UH, 
          [3.a. Minutes from Wednesday, March 4, 2026 meeting]
CONSENT ITEMS, MINUTES FROM WEDNESDAY, MARCH 4TH, 2026 MEETING. 
          WE NEED A MOTION TO APPROVE AND A MOTION TO APPROVE YOU. 
          A SECOND. 
          SECOND. 
          ALL IN FAVOR SAY AYE. 
          A AYE. 
          ANY OPPOSED? APPROVED, UH, PUBLIC FORUM. 
          [4. PUBLIC FORUM]
WE HAVE ONE CARD. 
          IT'S VOLUNTEER SEDONA AND VERDE VALLEY. 
          ALL OF YOUR COMMENTS . 
          SO, ALRIGHT, LET'S GO. 
          MY NAME IS SPRING GRAFF AND I LIVE IN THE VILLAGE OF OAK CREEK. 
          I'M THE EXECUTIVE DIRECTOR AND FOUNDER OF VOLUNTEER SEDONA IN THE VERDE VALLEY. 
          AND THE LAST TIME I WAS HERE TO TALK TO YOU WAS TO TALK ABOUT THE INTRODUCTION OF OUR NONPROFIT. 
          UM, I HAVE A LOT TO CATCH YOU UP ON AND I'D LIKE YOU TO VIEW US NOT AS A NONPROFIT ANYMORE, BUT AS A STRATEGIC TOUR PARTNER. 
          MANY OF THE GROUP, WHOOPS. 
          WRONG PAGE. 
          SO, GOOD AFTERNOON. 
          I'M REALLY GRATEFUL FOR THIS THREE MINUTE PERIOD TO TALK. 
          I HOPE I DON'T GO OVER, BUT I DON'T KNOW. 
          UM, TODAY AFTER A SURPRISINGLY SUCCESSFUL FIRST YEAR, I'M EXCITED TO UPDATE YOU ON THE MOMENTUM WE'RE BUILDING AND THE OPPORTUNITIES AHEAD FOR BOTH OUR ORGANIZATION AND OUR CITY. 
          OUR CITY ALREADY HAS WORLD-CLASS BEAUTY WELLNESS, OUTDOOR ADVENTURE, ARTS FESTIVALS AND SPIRITUAL CONNECTION. 
          BUT TODAY'S TRAVELERS CAN FIND A LOVELY DESTINATION IN MANY CITIES THROUGHOUT THE SOUTHWEST. 
          WHAT TRAVELERS ARE INCREASINGLY LOOKING FOR NOW IS SOMETHING DEEPER, MEANING, CONNECTION, AND EXPERIENCES THAT FEEL AUTHENTIC AND MEMORABLE. 
          THIS IS WHERE VOLUNTEER SEDONA CAN GIVE OUR CITY A REAL COMPETITIVE EDGE. 
          SEDONA IS SPENDING MILLIONS COMPETING WITH DOZENS OF 
          [00:40:01]
SOUTHWESTERN DESTINATIONS THAT ALL OFFER SCENERY, FOOD RESORTS, AND CULTURE. 
          VOLUNTEER. 
          SEDONA HELPS CREATE THE EMOTIONAL DIFFERENTIATOR THAT INFLUENCES DESTINATION SELECTION AND REPEAT VISITATION. 
          AND THIS IS ALREADY HAPPENING. 
          IN APRIL, WE HAD A HEXAGON, US FEDERAL MAKING A GROUP MAKING LAP BLANKETS FOR LOCAL VETERANS. 
          NEXT WEEK I'LL BE JOINING THE LEADERSHIP COUNCIL OF THE AMERICAN BAR ASSOCIATION, CLEANING UP OAK CREEK CANYON. 
          AND WE'RE, WE'RE PARTNERING WITH A DEQ AND WILDERNESS VOLUNTEERS, WHICH IS A NEW NONPROFIT THAT IS ASSIGNED TO OAK CREEK CANYON. 
          OAK CREEK WATERSHED COUNCIL IS ONLY SEASONALLY THERE, SO WE'RE HAVING REAL SUCCESS. 
          LAST WEEK WE ALSO HAD A FAMILY REUNION OF 12, HELPING OUT AT PROJECT FILL THE NEED. 
          AND WE JUST GOT A GROUP OF 30 FROM SCOTTSDALE, WHICH IS REALLY EXCITING TO ME BECAUSE WE'RE LOOKING FOR GROUPS FROM THE VALLEY TO DO VOLUNTEER WORK. 
          THAT'S THE TYPE OF TRAVELERS AND TOURISTS THAT WE WANT. 
          30 OF THEM COMING UP FROM A CHURCH GROUP IN SCOTTSDALE. 
          AND IT'S NOT JUST AN OA DAY TRIP, IT'S AN OVERNIGHT TRIP THAT WILL BENEFIT ALL OF OUR SERVICES AND, AND PRODUCTS. 
          THE MOMENTUM IS GROWING. 
          THIS YEAR WE'RE FOCUSED ON BUILDING EVEN MORE IMPACT THROUGH EXPANDED GROUP VOLUNTEERING AND A NEW INITIATIVE CALLED YOUTH IN ACTION IN 2025. 
          JUST TO LET YOU KNOW, SINCE WE INTRODUCED OURSELVES TO YOU, VSVV ADDED 835 UNIQUE NEW VOLUNTEERS TO OUR COMMUNITY REPRESENTING MORE THAN 2,500 HOURS OF COMMUNITY SERVICE. 
          OUR NONPROFIT PARTNERS ALSO PLACED 245 CALENDAR EVENTS OF VOL. 
          WOW. 
          CAN YOU, CAN YOU A VOLUNTEERING ON OUR ONLINE CALENDAR CREATING SIMPLE WAYS FOR BOTH RESIDENTS AND VISITORS TO GET INVOLVED. 
          AND IT GOES BEYOND THAT. 
          WHEN WE LAUNCHED, WHEN I CAME AND SPOKE WITH YOU LAST, WE HAD 26 NONPROFIT PARTNERS. 
          TODAY IN JUST OVER A YEAR, WE HAVE 77 NONPROFIT PARTNERS THAT ARE LOOKING TO US FOR HELP WITH THEIR VOLUNTEER OPPORTUNITIES. 
          MANY OF THE GROUPS WE'RE ATTRACTING REPRESENT EXACTLY THE TYPE OF VISITORS. 
          SEDONA WANTS ENGAGED, PURPOSE-DRIVEN TRAVELERS, INCLUDING THE ULTRA HIGH NET WORTH AND MIDWEEK VISITORS WHO SUPPORT HOTELS, RESTAURANTS, SPA SERVICES, TOUR COMPANIES, JEEP COMPANIES, AND LOCAL BUSINESSES. 
          AND WE ARE NOT JUST CATERING TO GROUPS. 
          OUR VOLUNTEER CALENDAR ALSO GIVES INDIVIDUAL TRAVELERS AND SMALL GROUPS THE OPPORTUNITY TO NOT JUST VISIT SEDONA, BUT ACTIVELY CONTRIBUTE TO Z TO SEDONA WHILE THEY'RE HERE. 
          OKAY. 
          WE GO AHEAD AND FINISH. 
          WE NEED TO WRAP IT UP. 
          THAT WAS JUST, OH, THAT MY THREE MINUTES? YOUR THREE MINUTES? YEAH. 
          YOU'VE BEEN OVER. 
          OKAY. 
          I DIDN'T KNOW THAT THAT WAS THE THREE MINUTES. 
          I HAD A NOD. 
          OKAY. 
          I HAVE LIKE FOUR MORE PARAGRAPHS. 
          YEAH, WE NEED TO END IT. 
          SO GIMME A QUICK SUMMARY. 
          I WOULD REALLY LIKE TO HAVE, EXCUSE ME, THAT REALLY RUFFLED. 
          I'D REALLY LIKE TO HAVE THE JUNE MEETING SO I CAN COME BACK AND TELL YOU HOW WE CAN BE A TOOL. 
          HAWAII HAS A GREAT VOLUNTEERISM PROGRAM, NO OTHER DOMESTIC CITY DOES. 
          THIS COULD BE A DIFFERENTIATOR AND A TOOL IN OUR TOOLKIT FOR MEETING PLANNERS AND GROUPS TO COME AND VISIT AND THEN COME BACK WITH THEIR FAMILIES. 
          SO THANK YOU. 
          OKAY. 
          THANK YOU. 
          THANK YOU. 
          THANK YOU VERY MUCH. 
          WE'RE ON TO REGULAR 
          [5.a. Summer 2026 destination marketing campaign update]
BUSINESS SUMMER 2026, DESTINATION MARKETING CAMPAIGN UPDATE, JUST TO MAYBE BUILD ON SPRING'S COMMENTS. 
          YOU KNOW, I'VE BEEN TALKING TO SPRING FOR A WHILE AND, UM, SUPER STOKED WITH THE WORK SHE'S DOING WITH GROUPS. 
          UM, ONE OF THE MEETING PLANNERS I MET WITH AT HOMES, BRISCOE IS WORKING ON AN INCENTIVE GROUP, UM, THAT'S KIND OF SUSTAINABILITY FOCUSED AND IT'S ALWAYS NICE TO BE ABLE TO SAY, WELL, YOU KNOW, HOW ARE WE SHOWCASING SUSTAINABILITY? WE HAVE OUR SHUTTLE SYSTEM, WE'VE GOT THE NEW RECYCLING CENTER, AND THEN YOU CAN ALSO VOLUNTEER WITH FOLKS LIKE SPRING. 
          SO, UM, HOPEFULLY THAT TURNS INTO A HOTTER LEAD AND THEN I WOULD BE ABLE TO BRING YOU IN ON THAT SPRING. 
          SO I'D LIKE TO MAKE ONE MORE COMMENT. 
          WHEN I FIRST MOVED HERE SPRING, UM, I WAS TOLD THAT SEDONA WAS A VOLUNTEER COMMUNITY. 
          IT WAS A PLACE THAT IF YOU WANTED TO LIVE HERE, YOU NEEDED TO GET INVOLVED AND YOU NEEDED TO BE A STEWARD. 
          SO THE WORK YOU'RE DOING IS CRITICAL. 
          BRAVO, THANK YOU. 
          AND, UM, AND I'M, I'M VERY INTERESTED TO HEAR ABOUT THE YOUTH IN ACTION. 
          I WOULD LOVE TO SEE OUR SCHOOL KIDS, UM, BE INVOLVED. 
          THEY WANT TO PICK UP TRASH, THEY WANT TO BE, UM, HELPING NATURE 
          [00:45:01]
AND HELPING THE ANIMALS. 
          SO, UM, THERE ARE A LOT OF COMMUNITY MEMBERS THAT REALLY WANNA GET INVOLVED. 
          SO THANK YOU FOR YOUR PRESENTATION TODAY. 
          THANK YOU. 
          COOL. 
          SO, UM, THERE'S NEW NUMBERS FOR THE SUMMER CAMPAIGN THAT WERE SHARED WITH CITY COUNCIL. 
          UM, LAUREN AND I CHECKED THEM ONCE. 
          WE CHECKED THEM TWICE, WE CHECKED THEM A THIRD TIME AND REALIZED THAT THE NUMBERS SHOULD BE 1 51 900 TO MAKE SURE THAT WE'RE SPENDING THE THREE 50 THROUGHOUT THE CALENDAR YEAR, UM, THAT WE'RE, THAT WE'RE COMMITTED TO. 
          SO, UM, BUT WE DID GO TO CITY COUNCIL LAST MONTH. 
          WE PRESENTED THEM THE STRATEGY THAT YOU ALL APPROVED, WHICH WAS TO LAUNCH THE CAMPAIGN, WHICH IS NOW LIVE, UM, ON MAY ONE IN OUR FLIGHT MARKETS, HAVE THAT RUN THROUGH AUGUST 15. 
          AND THEN OUR DRIVE MARKETS WILL BE FOLLOWING GIVE OR TAKE TWO WEEKS LATER. 
          UM, AND THEN GOING THROUGH THE END OF AUGUST. 
          UM, AS I MENTIONED, UM, WE'VE GOT THE A, BC NEWS, 15, A, B, C, 15 NEWS GOING LIVE ON MAY 15TH TO COINCIDE WITH THE LAUNCH OF OUR DRIVE MARKET. 
          AND THEN JAMES AND I ALSO WORKED ON AN AD STRATEGY WITH OUTSIDE INK VIA THE PINK BIKE, UM, INVESTMENT THAT WE MADE EARLIER IN THE YEAR. 
          AND THOSE ADS ARE NOW LIVE VIA THE OUTSIDE INK CHANNEL. 
          SO, UM, BUT AGAIN, WHAT YOU'RE SEEING IS JUST OUR CORE PAID ADVERTISING STRATEGY FOR THE SUMMER. 
          UM, YOU KNOW, THE NEW NUMBERS IN RED ARE WHAT GOT APPROVED BY COUNCIL, UM, WHICH IS 1 51 900. 
          UM, AS A REMINDER, OUR DRIVE MARKETS ARE PHOENIX, TUCSON, LOS ANGELES, SAN DIEGO, LAS VEGAS. 
          OUR FLIGHT MARKETS, UM, ARE LITTLE VARIED. 
          THIS YEAR WE DID TALK ABOUT SORT OF THE SQUEEZE WITH MIDTERMS AND THE WORLD CUP THAT HAVE INCREASED MEDIA PRICES AS WELL AS FLIGHT PRICES OUT OF CITIES THAT ARE HOSTING WORLD CUPS OR PLACES LIKE CHICAGO, WHICH IS A TYPICAL ENTRY POINT INTO THE COUNTRY. 
          UM, DENVER IS UNIMPACTED BY EITHER OF THOSE TWO THINGS. 
          UM, SO WE'RE MAINTAINING A TYPICAL STRATEGY WITH THEM AS WE ARE WITH THE DRIVE MARKETS. 
          UM, SEATTLE, SAN FRANCISCO, DALLAS, UM, ARE ALL PLACES THAT HAVE WORLD CUP GAMES. 
          CHICAGO, AGAIN, DOES NOT, BUT IS A TYPICAL FEEDER MARKET. 
          SO IN THOSE MARKETS, WE'RE JUST TARGETING PAST VISITORS AND HIGH NET WORTH INDIVIDUALS. 
          AND THEN HOUSTON ALSO HAS A WORLD CUP GAME, BUT, UM, WE SEE THAT AS A NEW MARKET. 
          AGAIN, WE AGREED TO ADD THAT THE FIRST TIME WE'VE EVER BEEN IN HOUSTON. 
          WE'VE SEEN ABOUT A 75% INCREASE IN MILLIONAIRES, I THINK OVER THE LAST DECADE THERE, FOR EXAMPLE. 
          THAT'S SORT OF ONE OF THE STRATEGIES THAT WE LOOKED AT FOR THIS. 
          UM, SO THAT'S, THAT'S THE NEW MARKET THAT WE'RE, THAT WE'RE HIGHLIGHTING. 
          UM, AGAIN, HERE'S UH, SOME OF THE CREATIVE AGAIN DEVELOPED BY MY COLLEAGUE JAMES BEHIND ME. 
          UM, WHAT I LOVE ABOUT THIS SLIDE IS THAT IT REALLY EMBODIES THE FIRST TIME THAT WE'VE GOT THREE DIFFERENT TYPES OF ADS. 
          UM, SO ON THE LEFT IS WHAT WE'LL KIND OF CALL OUR TRADITIONAL ADS. 
          THESE ARE THE ADS THAT WE'VE BEEN MAKING AND THEY KIND OF ARE GOING TO THE TYPICAL AUDIENCES THAT WE'VE BEEN TARGETING. 
          NOW THAT AD IN THE MIDDLE IS REALLY GONNA BE ONLY SHOWN TO THAT HIGH NET WORTH AUDIENCE CHANNEL. 
          UM, HENCE THE ARRIVAL ON A PLANE, YOU KNOW, UH, RED WALL DISTILLING AND THEN, YOU KNOW, BEING DOWN AT RENEE TAYLOR JEWELRY ACTUALLY, UM, FOR THAT, FOR THAT LAST PHOTO. 
          UM, AND THEN ON THE RIGHT YOU'VE GOT OUR SUSTAINABILITY ADS, WHICH WE'VE ALWAYS BEEN RUNNING, BUT NOW YOU CAN KIND OF SEE THE THREE DIFFERENT WAYS THAT WE'RE TARGETING THE DIFFERENT TYPES OF AUDIENCES AND ME MESSAGES THAT WE'RE GOING FOR. 
          AND THEN WITH THAT, WE NOW HAVE TWO CAMPAIGN VIDEOS. 
          THE ONE TRADITIONAL CAMPAIGN VIDEO AND THEN THE CAMPAIGN VIDEO THAT'S GONNA BE SERVED UP TO THE HIGH NET WORTH INDIVIDUAL. 
          SO LET'S TAKE A LOOK AND HOPEFULLY I CAN DO IT RIGHT THIS TIME. 
          THERE'S A FREEDOM YOU FIND IN SUMMER. 
          THE LIGHT COMES SLOW AND EASY, THE DAY IS YOURS AND WHATEVER YOU WANT FOR YOURSELF IS WITHIN REACH. 
          IT'S THE PEOPLE YOU SHARE IT WITH AND THE STORIES YOU TAKE HOME. 
          READ TO DEFINE YOUR SUMMER IN SEDONA. 
          YEP. 
          THAT WAS THE TRADITIONAL. 
          YEP. 
          NOW IT'S TIME FOR THE HIGH NET WORTH. 
          FROM THE MINUTE YOU TOUCH DOWN, THE WORLD FEELS MORE VIBRANT, WHERE THE LANDSCAPE PULLS YOU WIN AND EVERY MOMENT IS AN INVITATION TO GO DEEPER. 
          THE TRUE TAKEAWAY IS THE CLARITY YOU BRING HOME WITH A RENEWED SENSE OF PURPOSE. 
          REDEFINE YOUR 
          [00:50:01]
SUMMER IN SEDONA. 
          COOL. 
          MM-HMM . 
          GREAT. 
          AND JUST WANNA ACKNOWLEDGE JUST THE WHOLE COMMUNICATIONS AND TOURISM TEAM ON THIS. 
          IT TRULY IS AN ABSOLUTE TEAM, TEAM PROJECT. 
          UM, OBVIOUSLY THE WORK THAT JAMES DOES WITH ALL THE CREATIVE, YOU KNOW, ROB, MAKING SURE EVERYTHING GETS ORGANIZED ON THE WEBSITE AND EDITING VIDEOS AND REWRITING THE SCRIPTS FOR THE VIDEOS. 
           AND THEN LAUREN REALLY HAVING THAT VISUAL EYE OF WHAT OF WHAT SHE WANTS AND THEN ME SAYING, LOOKS GREAT GUYS. 
          NICE WORK. 
          . 
          NO, IT LOOKS GREAT. 
          YOU GUYS DID A GREAT JOB. 
          CONGRATULATIONS. 
          THEY'RE BEAUTIFUL. 
          THAT'S THE BEST I'VE SEEN. 
          SO ARE THEY ALL ON THE WEBSITE AND YOU CHOOSE WHICH ONE YOU WANNA SEE OR? UH, SO THE TRADITIONAL ONE IS LIVE ON THE YOUTUBE CHANNEL. 
          OKAY. 
          UM, THE HIGH NET WORTH IS UNLISTED AND IS ON WHAT? AND UN IT'S AN UNLISTED VIDEO. 
          SO YOU KNOW WHAT THAT MEANS. 
          IT MEANS IT'S NOT PUBLICLY AVAILABLE. 
          BUT THEN SO HOW WOULD YOU SEE IT? BECAUSE WE'RE SERVING IT UP TO PEOPLE AREN'T YOU? ARE YOU BUYING AD TIME ON TV STATIONS IN HOUSTON, THINGS LIKE THAT? WE'RE WE'RE DOING CTV. 
          OKAY. 
          WE'RE DOING DIGITAL DISPLAY. 
          SO THE PEOPLE THAT WE TARGET THAT ARE THE HIGH NET WORTH PEOPLE RIGHT. 
          THEY'RE RECEIVING THOSE ADS SO PEOPLE RECEIVE DIFFERENT VERSIONS. 
          EXACTLY. 
          DEPENDING ON EXACTLY. 
          IT'S WHAT BOB LIKES TO SAY, WHICH IS LIKE, HEY, IF BOB AND I ARE IN A DIFFERENT OR IN THE SAME HOUSE IN DIFFERENT ROOMS, WE'LL SEE DIFFERENT ADS. 
          , WHICH ONE OF YOU IS COMING IN ON THE PLANE? . 
          YEAH. 
          . 
          I WAS GONNA SAY SKATEBOARDING ADS. 
          I WAS GONNA SAY SKATEBOARDING. 
          SO COOL. 
          ANY OTHER COMMENTS ON THE SUMMER CAMPAIGN? AGAIN, WE'RE STOKED TO HAVE THIS LIVE, IT'S GONNA RUN THROUGH THE END OF AUGUST. 
          NO, IT LOOKS, I THINK IT LOOKS SUPER GREAT. 
          IT WOULD IN THE FUTURE. 
          UM, IT SEEMS LIKE IT WOULD BE GREAT FOR THE HIGH END ONE TO ALSO HAVE MAYBE SOME VISUAL ART. 
          I MEAN, WE HAVE ARTISTS WHO, WHO DO BEAUTIFUL WORK. 
          RIGHT. 
          AND THAT I THINK THAT THAT WOULD, THAT I WOULD WANT THAT COUPLE TO THINK ABOUT BUYING A PIECE OF ART BEFORE THEY GO HOME. 
          SO IN ADDITION TO JEWELRY MM-HMM . 
          , RENEE AND I DON'T OBJECT  CRYSTAL ART IS ART TOO. 
          JUST ANY KIND OF ART. 
          ALL THE ART IT ALL OUT. 
          COOL. 
          SO JUMPING 
          [5.b. FY27 Tourism Program budget update ]
INTO FY 27 BUDGET UPDATE. 
          UM, SO, UH, LAUREN AND I PRESENTED A COUNCIL LAST MONTH AS WELL, OUR FY 27 BUDGET. 
          UM, AS A REMINDER FOR ALL INTENTS AND PURPOSES, WE PRESENTED A FLAT BUDGET. 
          IT WAS SLIGHTLY DOWN YEAR OVER YEAR, BUT THAT'S DUE TO WHERE WE'RE PULLING SALARIES AND WAGES. 
          WITH LAUREN'S PROMOTION, SHE'S NOW IN A DIFFERENT BUDGET BUCKET. 
          SO THAT'S WHERE YOU, IF YOU REALLY DO THE MATH ON THIS, WE ARE LOWER IN 27 THAN 26, BUT WHAT I WOULD CALL OUR FUNGIBLE BUDGET IS ESSENTIALLY FLAT YEAR OVER YEAR. 
          UM, AND THEN WE DID WORK WITH Y'ALL ON THE DECISION PACKAGE FOR $300. 
          THAT, UM, YOU DID RECOMMEND 200 OF THAT 300,000, YEAH. 
          THREE, 300. 
          I FORGOT THE K NO, EXACTLY. 
          , UM, $300,000 REQUEST. 
          UM, WITH 200 K OF THAT. 
          UM, WELL YOU HAD SUGGESTED TAKING 100 K OF THAT AND PUTTING IT INTO YEAR ROUND ADVERTISING TO HIGH NET WORTH INDIVIDUALS. 
          UM, AS YOU HEARD, LAUREN AND I SAY WE DID PUT ALL, ALL 300 K INTO THE DECISION PACKAGE. 
          UM, WHICH AGAIN LOOKS AT, UM, $150,000 TO BOOST WINTER AND SUMMER DESTINATION MARKETING CAMPAIGNS OF BUSINESS PERFORMANCE IS DOWN OR FLAT YEAR OVER YEAR. 
          WE HAD THE A HUNDRED THOUSAND DOLLARS FOR YEAR ROUND ADVERTISING TO HIGH NET WORTH INDIVIDUALS. 
          UM, IT WOULD BE THE FIRST TIME WE WOULD DO YEAR ROUND ADVERTISING, UM, AS A PROGRAM. 
          AND THEN $50,000 FOR PAID ADVERTISING IN CONJUNCTION WITH HIGH IMPACT EVENTS IN PHOENIX DURING OFF-PEAK TIMES A YEAR. 
          AND UH, WHAT RESULTED WAS THAT, UM, COUNCIL GAVE DIRECTION TO MOVE $150,000 INTO THE FY 27 TOURISM PROGRAM BUDGET. 
          AND THAT WOULD BE THE A HUNDRED THOUSAND DOLLARS FOR YEAR-ROUND MARKETING AND $50,000 FOR STRATEGIC EVENT MARKETING. 
          SO THAT IS NOT CURRENTLY IN THE BUDGET PROPOSAL FOR NEXT YEAR AS CONTINGENCY THAT WOULD BE AVAILABLE FOR US TO USE, UM, ESSENTIALLY AT OUR OWN DISCRETION. 
          UM, AND THEN CITY COUNCIL STILL WANTS TO WORK WITH US ON CONFIRMING WHAT THE THRESHOLD FOR BUSINESS PERFORMANCE WOULD BE. 
          UM, AND IT SOUNDS LIKE, YOU KNOW, WE'RE GONNA NEED TO MEET WITH THEM AGAIN AND BASICALLY PRESENT A FORMULA. 
          AND LAUREN SHOWED UP AT THE EXACT RIGHT TIME , BUT, UM, BUT ESSENTIALLY WE'LL GO BACK TO THEM AND THEN, YOU KNOW, IF THAT FORMULA IS APPROVED AND THAT GIVES US THE LEVERAGE TO KIND OF MOVE, MOVE THOSE FUNDS FORWARD. 
          UM, BUT OBVIOUSLY NONE 
          [00:55:01]
OF THIS HAS BEEN APPROVED BECAUSE THE BUDGET HASN'T BEEN APPROVED, BUT JUST LETTING YOU KNOW THAT THERE'S, IN THE BUDGET PROPOSAL FOR NEXT YEAR, THERE'S AN EXTRA 150 K IN THE BUDGET, AND THEN THE OTHER 150 K IS STILL SORT OF IN THAT CONTINGENCY NEEDS CITY COUNCIL APPROVAL. 
          MAKES SENSE. 
          I GOT THE THUMBS UP. 
          WE'RE GOOD. 
          I DID WATCH YOU BY THE WAY, AND YOU DID A GREAT JOB. 
          AND I WAS REALLY PLEASED THAT THE COUNCIL WAS WILLING TO MOVE SOME OF THAT INTO THE REGULAR BUDGET. 
          IT WAS PRETTY GREAT. 
          GREAT. 
          ANY QUESTIONS ON OUR BUDGET? OBVIOUSLY, WE'RE SORT OF IN A HOLDING PATTERN NOW UNTIL, UNTIL JUNE AND THEN JULY ONE WE START AGAIN AND WE START BUDGETING JULY TWO. 
          I'M KIDDING. 
          . 
          UM, ALL RIGHT. 
          UH, SO THANKS EVERYBODY 
          [5.c. Future of Tourism and the Sedona experience input session updates ]
THAT CAME TO THE FIRST OF TWO FUTURE OF TOURISM AND SEDONA EXPERIENCE INPUT SESSIONS. 
          THE FIRST ONE AGAIN WAS ON APRIL, UH, 21. 
          UM, MY BACK OF THE NAPKIN NUMBERS THAT I WORKED ON WITH ROB WAS THAT WE HAD ABOUT 45 UNIQUE PEOPLE STROLLING THROUGH. 
          UM, SOME FOLKS KIND OF CAME AND LEFT, SOME KIND OF SHOWED UP LATER. 
          UM, BUT I THINK THROUGHOUT THE TWO HOUR EVENING AT ABOUT 45 FOLKS, UM, WE HAD QUITE A FEW TAB MEMBERS THERE AS WELL AS THREE CITY COUNSELORS. 
          AND WHAT WAS INTERESTING IS WE HAD A TABLE WITH THE CURRENT MAYOR AND A FORMER MAYOR THAT WAS KIND OF FUN. 
          TABLE LIFE IN SEDONA, EVERYBODY, YOU KNOW, LET'S, RIGHT. 
          IT'S VERY, WE'RE ONLY, THAT WAS VERY EXCITING. 
          . 
          YEAH. 
          UM, AND YOU KNOW, JUST OBVIOUSLY WE ALL WENT THROUGH THE EXERCISE THAT WE DID DURING THE INPUT SESSION TOGETHER, WHICH IS SORT OF LIKE WHAT DEFINES THE SEDONA EXPERIENCE. 
          AND THEN, YOU KNOW, WE KIND OF FOUND SOME THEMES AND THEN WE SAID, OKAY, HOW DO WE ENHANCE THE EXPERIENCE? SO I JUST WANNA KINDA SHARE WITH YOU A LITTLE BIT OF WHAT I HEARD, UM, IN THE, IN THE, UH, NOTES THAT I TOOK. 
          SO IT'S INTERESTING TOO, AND I DON'T KNOW, THIS IS SOMETHING I REFLECTED ON. 
          I TALKED TO ROB ABOUT IT TODAY, WHERE I FEEL LIKE WHEN I WAS IN THE ROOM, I HEARD A LOT OF POSITIVITY ABOUT THE PSEUDO EXPERIENCE. 
          AND AS I WAS GOING THROUGH THE NOTES ON THE LEFT SIDE, I'VE GOT THE POSITIVE ON THE RIGHT SIDE. 
          I'VE GOT SORT OF GROWTH OPPORTUNITIES. 
          SO IT WAS REALLY NICE THAT WE DID GET A NICE BALANCE OF INPUT, EVEN THOUGH IT WAS BUILT AS A, AS A DIVISIONING EXERCISE. 
          SO FIRST OFF, IT'S KINDA LIKE PROXIMITY TO A LOT OF EXPERIENCES WITH A SMALL SPACE. 
          YOU KNOW, OUR RESTAURANTS EXCEED OUR RESIDENTIAL POPULATION. 
          MY BACK OF THE NAPKINS, WE HAVE ONE RESTAURANT FOR EVERY A HUNDRED RESIDENT. 
          IT'S KIND OF CRAZY. 
          WOW. 
          YEAH. 
          WE HAVE A VIBRANT ARTS AND CULTURE COMMUNITY. 
          WE HAVE, PART OF THE EXPERIENCE IS HIKING AND ENJOYING THE QUIET AND MAJESTIC RED ROCKS AND EXPERIENCE THE SUNSET. 
          MANY OF OUR VISITORS ARE IMPROVED BY THAT PERSONAL CONNECTION AND CONTACT WITH RESIDENTS AND LOCAL WORKFORCE. 
          WE'RE SAFE. 
          WE FEEL FRIENDLY. 
          WE HAVE A RICH TRIBAL HISTORY. 
          AND THE MORE RECENT HISTORY OF THE SEDONA COMMUNITY, THERE'S FEW CHAINS WITH MOSTLY INDEPENDENT BUSINESSES. 
          MY FAVORITE ONE, THIS IS LIKE MARS, BUT WITH WATER . 
          THAT'S SO GREAT. 
          A FEW MORE I PULLED OUT. 
          AND THEN THE ROOM WAS LIKE, SEDONA IS A GREAT PLACE TO CREATE AND RUN A BUSINESS THAT'S IN TOURISM. 
          THE COMMUNITY CONNECTIONS EXIST AND YOU ATTEND EVENTS LIKE THIS. 
          EVEN THOUGH WE MIGHT BE OVERCROWDED, THERE'S STILL PLACES TO ACHIEVE SOLITUDE. 
          WE A COMMUNITY OF PLACE WITH CLASH OF CLEAN, FRESH AIR AND NATURAL VIEWS THAT PROVIDE A SENSE OF WONDER. 
          WE HAVE WORLD CLASS GALLERIES AND LOCALLY MADE PRODUCTS. 
          THIS PLACE IS FULL OF PASSIONATE PEOPLE, WINE, SYMPHONY, SIF. 
          UM, AND THEN ON THE RIGHT SIDE IS MAYBE WHAT I WOULD SAY MORE OF THOSE MAYBE LIKE OPPORTUNITY AREAS OR THINGS THAT, THINGS THAT WE COULD FOCUS ON, WHICH WAS THERE MIGHT BE A DISCONNECT BETWEEN LOCALS AND THE BUSINESS COMMUNITY THAT PROVIDES SERVICES TO THIS COMMUNITY. 
          UM, THERE'S BEEN MORE TRASH ON TRAILS RECENTLY. 
          PEOPLE ARE COMING HERE FOR OUTDOOR RECREATION. 
          BUT WE HAVE AN OPPORTUNITY TO REALLY EXPAND ON OUR OFFERINGS AND REALLY MAKE A MORE DIVERSE PRODUCT. 
          UH, MANY OF OUR TOURIST SITES EXIST IN HIGH TRAFFIC, UM, DURING BUSY TIMES OF YEAR, OR THEY EXPERIENCE HIGH TRAFFIC. 
          WE LACK AFFORDABLE HOUSING, DO THE SHORT TERM RENTALS, AND OUR SCHOOLS ARE NOT AT CAPACITY. 
          WE SHOULD AND COULD ENHANCE OUR ARTS COMMUNITY AND INCREASE OUR PRESENCE AS AN ARTS DESTINATION. 
          THIS IS A SPIRITUAL PLACE. 
          WE COULD LEVERAGE MORE IN OUR REPUTATION. 
          WE COULD INTEGRATE TRIBAL HISTORY MORE. 
          WE COULD IMPROVE SHOPPING FOR FAMILIES. 
          WE LACK DIVERSITY IN TERMS OF AGE, RACE, AND FAMILIES. 
          AND OUR FOREST HAS BEEN EXPERIENCING DEGRADATION AND NOISE POLLUTION. 
          SO, UM, A LOT OF GOOD IDEAS AND A LOT OF JUST KIND OF LIKE LEVEL SETTING THAT CAME OUT OF, UM, THAT INITIAL SESSION I SHOULD HAVE MENTIONED. 
          I'M GONNA GO THROUGH SOME SLIDES AND LET EVERYBODY ELSE TALK ABOUT THEIR EXPERIENCE. 
          I FORGOT TO SAY THAT. 
          UM, AND THEN EXPERIENTIAL THEMES. 
          AFTER WE DID THAT FIRST KIND OF VISIONING EXERCISE, WE LOOKED AT ORGANIZING OURSELVES IN DIFFERENT TABLES AROUND DIFFERENT THEMES, COMMUNITY RECREATION, TRANSPORTATION, MOBILITY, ARTS AND CULTURE. 
          WE HAD TWO TABLES FOR THAT. 
          AND THEN WE HAD A WELLNESS TABLE. 
          UM, AND THESE ARE JUST SOME OF THE ACTION STRATEGIES THAT EMERGED FROM, FROM THOSE TABLES, THE KIND OF THE IDEAS. 
          SO, YOU KNOW, CAN WE INVEST IN MORE COMMUNITY EVENTS THAT BENEFIT RESIDENTS AND VISITORS? IE PROPAGATE MORE THIRD SPACES, STRENGTHEN CONNECTIONS WITH BUSINESSES AND RESIDENTS, MAYBE LOOK AT A SHOP LOCAL PROGRAM, FOCUS ON RESPONSIBLE TOURISM AND BALANCED GROWTH USING CONSISTENT LANGUAGE. 
          EXPAND HOUSING OPTIONS TO GROW OUR RESIDENT POPULATION. 
          INVEST IN THE GROWTH OF OUR WELLNESS INDUSTRY. 
          WE COULD BE CONVENING PRACTITIONERS. 
          WE COULD LOOK AT A WELLNESS CENTER. 
          CAN WE INCREASE 
          [01:00:01]
SHUTTLE AND CAR-FREE OPPORTUNITIES TO ACCESS TRAIL HEADS? DEVELOP A BUS TRANSFER BETWEEN COTTONWOOD AND SEDONA, AND EXPLORE TRANSPORTATION OPTIONS DOWN TO THE VOC AND BACK. 
          EXPLORE WAYS TO EXPAND INDOOR RECREATION OP OPPORTUNITIES MAYBE DURING SUMMER, RIGHT? SO LOOK AT ROCK CLIMBING, GYM, BOWLING, RECREATION CENTER, WIND TUNNEL. 
          DEVELOP A BUS TRANSFER BETWEEN COTTONWOOD AND SEDONA AND EXPLORE, UH, UH, SORRY, THAT ONE'S DUPLICATED. 
          OKAY. 
          DEVELOP AND IMPLEMENT A COMPREHENSIVE PARKING PLAN FOR THE CITY. 
          BOLSTER OPPORTUNITIES TO EXPERIENCE LOCAL ART. 
          COULD BE MORE ART WALKS, MAKING MORE OF THOSE, MAYBE HAVING A EXPANDING ON FESTIVALS. 
          MAYBE A MORE ROBUST FIRST FRIDAYS. 
          UH, MY FAVORITE ONE, I KNOW I'VE TALKED TO DAVID ABOUT THIS. 
          HI DAVID. 
          UM, BUT DEVELOPING A MAKER SERIES THAT SHOWCASES LOCAL ARTISTS AND TELLS THEIR STORY, EXPAND PROMOTION OF SEDONA AS A CULTURAL HERITAGE DESTINATION, AND LOOK STRATEGICALLY AT WIN. 
          WE HOST ARTS EVENTS, SO, UM, A LOT KIND OF THERE FROM THE FIRST SESSION. 
          I OBVIOUSLY HAVE ALL THE NOTES SAVED AND THE SLIDES YOU SAW ME TYPE ON, BUT ENOUGH OF ME TALKING. 
          I KNOW FOLKS WERE THERE. 
          I'D LOVE TO JUST HEAR WHAT WERE YOUR IMPRESSIONS, EXPERIENCES, FEEDBACK, THINGS THAT STUCK OUT FOR YOU IF YOU WERE IN ATTENDANCE. 
          I HAVE SOME COMMENTS. 
          UM, I WENT OUT THE DAY BEFORE, UM, AND I INTERVIEWED 20 PEOPLE IN THE SAFEWAY OF THE PARKING LOT RESIDENCE, 20 IN BOSCH'S, 40 PEOPLE. 
          UM, AND ASKED THEM IF THEY KNEW ABOUT THE MEETING. 
          I HAD THREE PEOPLE THAT COMMENTED. 
          YES. 
          UH, I WENT UPTOWN AND KIND OF TALKED TO 25 OF THE BUSINESSES. 
          I FOUND NO ONE WHO WAS AWARE OF THE MEETING. 
          UM, I, I ASKED THEM IF, IF YOU ARE INTERESTED IN THIS TYPE OF MEETING, HOW CAN WE CONTACT YOU? AND THE ANSWERS WERE RED ROCK NEWS, KUDOS, AND EMAILS, ALL OF WHICH ARE AVAILABLE. 
          UM, KUDOS HAD A GOOD ARTICLE IN IT, AND SO DID THE RED ROCK NEWS. 
          AND NOT TOO MANY PEOPLE WERE AWARE THAT THE SEDONA, ARIZONA HAS THEIR, UH, UH, UH, EMAIL NEWSLETTER. 
          SO I, I THINK AS FAR AS ATTENDANCE GOES, WE WERE LACKING IN GETTING THE INFORMATION OUT TO THE, TO THE RESIDENTS, THE COMMUNITY. 
          UM, AND MOST, I MEAN, PROBABLY TALKED TO, UM, I'D SAY AT LEAST HALF, THREE QUARTERS OF 'EM OR HAVE BEEN RESIDENTS FOR OVER 20 YEARS. 
          AND SO THIS IS JUST THE POPULATION WE REALLY SHOULD BE TALKING TO. 
          AS YOU, NOT A LOT OF THESE PEOPLE ARE THE OLDER PEOPLE THAT ARE DISGRUNTLED WITH THE WAY SEDONA HAS GONE. 
          I, I, I DON'T KNOW HOW TO APPROACH IT. 
          I MEAN, I'M JUST SAYING THAT, YOU KNOW, IN THE RED ROCK NEWS, WE HAD A NICE ARTICLE ABOUT COMING UP, BUT IT WAS LISTED AS A NEWS ARTICLE. 
          UH, MAYBE WHAT WE NEED TO DO, AND I TALKED TO ONE OF THE COUNCIL MEMBERS IS ACTUALLY HAVE AN AD IN THE PAPER THAT LOOKS LIKE AN AD THAT SAYS, YOU KNOW, MAYBE EVEN A QUARTER PAGE OR AN EIGHTH OF A PAGE AD THAT SAYS, YOU KNOW, WE'RE HAVING THIS MEETING ON MAY 13TH. 
          UM, YOU KNOW, SOMETHING LIKE THAT MIGHT BE, MAY MAKE DIFFERENCE. 
          UM, WE NEED TO GET OUT THE INFORMATION MORE TO THE, TO THE RESIDENTS THAT THERE ARE NEWSLETTERS NOW. 
          THERE'S AT LEAST FOUR NEWSLETTERS. 
          I'VE GONE IN AND, AND SIGNED UP FOR FOUR OF 'EM. 
          THEY'RE COME FROM DIFFERENT DIRECTIONS, BUT THEY'RE, YOU KNOW, THEY, THEY'RE OUT THERE. 
          UM, AND I THINK WE NEED TO, THE, THE ONE FOR SEDONA ARIZONA NEWSLETTER IS, HAS A NICE, UM, REVIEW OF WHAT DO YOU WANT TO HEAR ABOUT? AND I HAVE RECEIVED SINCE THEN TWO ALERTS, UM, ABOUT MEETINGS COMING IN. 
          SO THAT'S, THAT'S PRETTY GOOD. 
          UM, BUT I THINK WE NEED TO PROMOTE THAT MORE. 
          AND SO MAYBE IN THE MEETING, IF WE HAVE AN AD AT THE BOTTOM, SAY, YOU KNOW, GO TO GO TO THIS WEBSITE AND SIGN UP FOR OUR NEWSLETTERS. 
          I THINK WE'VE RELIED ON A LOT OF PEOPLE GOING TO THE WEBSITES AND SAYING, YOU KNOW, I'M INTERESTED IN WHAT'S GOING ON IN SEDONA, BUT WE DON'T ACTUALLY TARGET THOSE PEOPLE WHO ARE MAYBE NOT BEING INTERESTED IN EVERYTHING IS GOING ON SEDONA, BUT HAVE, WE'D LIKE TO SEE SOMETHING LIKE THIS. 
          AND THERE'S AN ALERT THING ON THE NEWSLETTER. 
          SO I THINK THAT'S, THAT'S ONE OF THE COMMENTS THAT I WANTED TO MAKE. 
          SO I WILL SAY THAT I WAS ACTUALLY PLEASANTLY SURPRISED BY THE NUMBER OF PEOPLE THERE. 
          IN, IN SOME WAYS I'VE BEEN TO A NUMBER OF, YOU KNOW, CITY SPECIFIC MEETINGS FOR VARIOUS MISCELLANEOUS THINGS. 
          AND, YOU KNOW, DEPENDING ON THE TOPIC, THEY CAN BE ROBUSTLY, UM, ATTENDED OR THERE'S JUST A HANDFUL OF PEOPLE AND YOU KIND OF, YOU KNOW, SEE THE SAME OR YOU KNOW, WHO'S GONNA BE THERE EACH TIME. 
          SO I WAS GRATEFUL THAT WE DID GET 45, YOU KNOW, BUT OBVIOUSLY A NUMBER OF THOSE PEOPLE WERE STAFF, WERE US, WERE, UM, YOU KNOW, BUSINESSES THAT WE'D SORT OF EXPECT IT TO SEE. 
          SO IT WOULD BE GREAT IF WE COULD GET SOME MORE PEOPLE THERE. 
          BUT IT'S ALSO JUST ONE OF THOSE THINGS PEOPLE HAVE TO, YOU KNOW, THEY'RE PRIORITIZING FAMILY OR THEY'RE PRIORITIZING THEIR OWN BUSINESS, OR THEY'RE PRIORITIZING, UM, SOMETHING BEYOND WHAT, WHAT WE'RE REALLY TRYING TO GET FROM THEM. 
          I THINK IT WILL BE INTERESTING TO SEE WHAT THE NUMBERS ARE FOR A DAYTIME VERSUS AN EVENING EVENT. 
          SO JUST KIND OF SEE, AND OBVIOUSLY THESE ARE THE FIRST OF POTENTIALLY MORE, UM, YOU KNOW, AND I THINK THE COUNCIL 
          [01:05:01]
WITH LIKE THE COMMUNITY MEETING WITH FAMILIES AND SENIORS ARE WANTING TO HAVE MORE OF THESE, UH, COMMUNITY CONVERSATIONS. 
          AND THE MORE WE HAVE, THE MORE PEOPLE WILL BECOME AWARE OF THEM AND THE WORD WILL SPREAD, AND HOPEFULLY THAT WILL GROW OVER TIME. 
          YEAH. 
          I WAS REALLY SURPRISED AT HOW MANY PEOPLE SHOWED UP. 
          YEAH. 
          I, I WAS WORRIED MM-HMM . 
          THAT WE HAVE, YOU KNOW, A HANDFUL TO, YOU KNOW, OF, OF PEOPLE. 
          BUT, UH, WE FILLED THE ROOM. 
          MM-HMM . 
          UM, YOU SHOULD HAVE MENTIONED THERE WAS FOOD . 
          OH, YEAH, THERE WAS, THERE WAS A LOT LEFTOVER BEFORE I CAME. 
          WELL, NOT MANY PEOPLE ATE THE FOOD THAT I BROUGHT. 
          SO WHAT THEY DIDN'T KNOW, FOOD WAS GREAT. 
          THE SANDWICHES WERE GREAT. 
          I I WAS WONDERING HOW THE ATTENDANCE COMPARED WITH THE, I WAS GONNA SAY THE OTHER MEETING, THE OTHER MEETING WAS HUGE. 
          SO I, I THINK LIKE THE LIBRARY IS JUST A GREAT LOCATION. 
          IT'S JUST AN EASIER, THE HUB IS JUST A LITTLE BIT MORE ISOLATED. 
          LIKE, UNLESS, YOU KNOW, AND WE HAVE A PROPERTY MANAGEMENT COMPANY, WE SIGN OUT SOCIAL MEDIA TO SUPPORT IT. 
          WE ALWAYS UTILIZE YOUR SOCIAL MEDIA. 
          SO, UM, I THINK AGAIN, LIKE A CENTRAL LOCATION WHEN THAT WE HAVE THAT REC CENTER. 
          UM, BUT THE LIBRARY, I THINK IS JUST A GREAT SPOT IF YOU CAN GET IT. 
          YEAH. 
          WE TRIED TWO MONTHS IN ADVANCE FOR THE LIBRARY. 
          IT WAS BOOKED. 
          THAT'S WHAT I WAS THINKING. 
          AND WE HAD, WE HAD THE TWO WEEKS WE AGREED ON, I HAD LIKE TWO TIME SLOTS. 
          OKAY. 
          I THINK THAT'S THE DIFFERENCE THOUGH, BECAUSE IT WAS OVER, LIKE, THERE WERE SO MANY MORE PEOPLE. 
          AND I WOULD SAY FROM THE FIRST ONE, IT WAS A LOT OF LIKE CITY MEMBERS VERSUS I THINK YOU HAD MORE OF YOUR COMMUNITY MEMBERS. 
          IS THAT THE SECOND ONE? SO ALSO I WAS UNDER THE IMPRESSION THAT, AND I DIDN'T GO, BUT I WAS UNDER THE IMPRESSION THAT THE, THE MEETING THAT YOU'RE REFERRING TO ALSO, UH, WAS THE ATTENDANCE MIGHT HAVE BEEN SPARKED BY SOME CONTROVERSY THAT THERE WAS A LETTER IN THE RED ROCK NEWS ABOUT HOUSING AND OH, YEAH. 
          THEN PEOPLE WERE VERY IRRITATED ABOUT THAT LETTER. 
          SO THAT'S, THAT WAS, I WAS IN THE LIBRARY AT THE TIME, AND THAT'S HOW PEOPLE WERE PHRASING IT. 
          MM-HMM . 
          MM-HMM . 
          THAT'S TRUE. 
          WHEN THERE'S SOMETHING THAT REALLY LIGHTS A FIRE AND THEN PEOPLE ARE GONNA SEEK IT OUT, IT COULD SHOW UP, WHICH IS WHAT, YEAH, I WAS SAYING, DEPENDING ON THE TOPIC, YOUR ATTENDANCE IS VERY DIFFERENT. 
          IT WAS VERY POSITIVE. 
          AND, UM, I LOVED, THEY ENDED IT WITH SAYING THAT THEY WERE SO SURPRISED THAT ONE OF THE MESSAGES WAS THAT THE SENIOR COMMUNITY WANTED TO BE MORE CONNECTED TO THE FAMILY COMMUNITY AND TO THE KIDS. 
          SO AGAIN, I THOUGHT IT WAS A BRILLIANT FIRST MEETING, AND IT WAS, IT WAS GOOD TO SEE THE COMPARISON BETWEEN THE TWO MEETINGS FOR ME. 
          YEAH. 
          AND IT'S INTERESTING, YOU KNOW, SO THE SENIORS AND THE FAMILIES WANT A CONNECTION WILL, THERE'S A MORE CHALLENGING EFFORT TO GET THE RESIDENTS AND THE TOURISTS TO WANT TO HAVE A CONNECTION. 
          SO WE'RE ALSO JUST GONNA ALWAYS STRUGGLE WITH THAT REALITY AS WELL. 
          YEAH. 
          ONE A A POINT OF PERSPECTIVE, YOU KNOW, AS HEAD OF MARKETING FOR A NUMBER OF DIFFERENT FRANCHISE COMPANIES, AND, UM, IT WAS ALWAYS APPALLING HOW LITTLE THEY READ ABOUT PROGRAMS THAT COULD MAKE MORE MONEY FOR THEM. 
           MM-HMM . 
          I MEAN, NOT JUST FEEL GOOD, BUT ACTUALLY MAKE THOUSANDS OF DOLLARS. 
          AND THEY WOULD BE UNAWARE OF IT BECAUSE THEY DIDN'T READ THE NEWSLETTER, OPEN THE EMAIL, TALK TO THEIR, THEIR REP. 
          UH, YOU KNOW, IT, IT, IT'S, EVERY ORGANIZATION HAS AN ENORMOUS PROBLEM COMMUNICATING WITH THE OTHER MEMBERS OF THE COMMUNICATION OR THE OTHER MEMBERS OF THE ORGANIZATION. 
          IT'S JUST, IT'S JUST HOW THE WORLD IS. 
          MM-HMM . 
          AND, AND PEOPLE, YOU KNOW, AREN'T NECESSARILY ARE WANTING TO, TO BE ENGAGED, YOU KNOW, I MEAN, WE ARE ALL VERY ENGAGED COMMUNITY MEMBERS BECAUSE THIS IS, YOU KNOW, WE'RE, WE'RE PASSIONATE AND WE LOOK AND SEEK OUT THESE THINGS. 
          UM, BUT THEN THERE'S PLENTY OF PEOPLE OUT THERE WHO HAVE SOMETHING TO SAY OR WHO, WHO WOULD APPRECIATE KNOWING WHAT THEY HAVE TO SAY, BUT THEY JUST DON'T HAVE THE INTEREST. 
          AND SO THEY OVERLOOK THINGS EVEN IF IT'S RIGHT IN FRONT OF THEM. 
          I'D LIKE TO COMMENT TOO. 
          I KNOW WE TALKED ABOUT THE TITLE OF IT. 
          I LIKE THE TITLE. 
          UM, BUT ON THE OTHER HAND, WE WERE TRYING TO AVOID HAVING A LOT OF PEOPLE COMPLAINING ABOUT PARKING AND TRANSIT AND SO FORTH, TRA TRAFFIC. 
          AND I WAS AMAZED, SOMEWHAT DISAPPOINTED. 
          I RAN THE TABLE THAT FOR TRANSPORTATION, AND NO ONE WAS THERE. 
          THE ONLY PERSON AT THAT TABLE WAS MY FRIEND NEXT DOOR. 
          UM, AND HE JUST CAME BECAUSE I ASKED HIM TO . 
          SO, YOU KNOW, I WAS, I I DON'T KNOW WHETHER THAT WAS SOMETHING BECAUSE OF THE TITLE OR WHETHER WE DIDN'T ADVERTISE IT RIGHT. 
          OR, OR I MEAN, I WOULD THINK THAT ALL THOSE PEOPLE THAT WERE IN THERE, 40 SOME PEOPLE, BUT THAT'S TRUE. 
          A LOT OF 'EM ARE, WERE CITY PEOPLE. 
          BUT, UM, THERE WOULD BE MORE THAN ONE PERSON THAT WOULD BE INTERESTED IN TALKING ABOUT THE TRAFFIC AND THE PARKING. 
          YEAH. 
          I, I WOULD SAY I, SOME OF THE REFLECTIONS THAT I, I HAD, RIGHT. 
          AND I'VE DONE A LOT OF THOSE TYPES OF SESSIONS, BUT WITH A LITTLE MORE STRUCTURE, I'D CALL THEM LIKE STRATEGIC PLANNING SESSIONS. 
          UM, AND THAT'S NOT WHAT WE WERE DIRECTED TO DO. 
          WE WERE REALLY DIRECTED TO SORT OF LIKE STAND IN FRONT AND SAY, GIVE US YOUR INPUT. 
          RIGHT. 
          UM, AND THAT'S NOT, YOU KNOW, I THINK IT, I THINK IT WORKED, BUT THAT'S NOT GREAT 
          [01:10:01]
AS A FACILITATOR. 
          IT DOESN'T GIVE YOU A LOT OF TOOLS. 
          RIGHT. 
          UM, BUT I DO THINK TOO, YOU KNOW, I, I COULD HAVE STOOD UP AND SAID, WE'RE GONNA TALK ABOUT TRANSPORTATION, ARTS AND CULTURE, RECREATION. 
          'CAUSE ANYTIME THAT'S TYPICALLY WHAT YOU GET. 
          RIGHT? ANYTIME I'VE BEEN IN A ROOM AND WE TALK ABOUT TOURISM AND RURAL COMMUNITIES IN THE AMERICAN WEST, THERE MIGHT BE 10 POTENTIAL TOPICS AND YOU END UP TALKING ABOUT SIX OF THEM. 
          RIGHT. 
          BUT IF I HAD SAID THAT TO THE GROUP, THEY WOULD'VE BEEN LIKE, DON'T TELL ME WHAT TO DO. 
           DON'T TALK AT ME. 
          RIGHT. 
          SO I DEFINITELY LEFT IT, IT IT OPEN. 
          UM, BUT I THINK TO YOUR POINT, YOU KNOW, GREG, I, IT WAS INTERESTING HOW I, WE DIDN'T REALLY GET A DEPTH OF INPUT. 
          RIGHT. 
          YOU KNOW, IT, IT SORT OF STAYED AT THE TOP OF, OF KIND OF THE WATERLINE. 
          UM, I THINK WHAT'S WHAT'S POSITIVE FOR ME IS THAT WHEN WE GO INTO THE ONE ON THE 13TH, I'VE GOT ESSENTIALLY THE SLIDES THAT I JUST SHOWED, HERE'S WHAT WE TALKED ABOUT LAST. 
          I'LL BE ABLE TO START KIND OF FURTHER DOWN. 
          BUT THAT'S BECAUSE THE COMMUNITY STARTS THEM FURTHER DOWN. 
          NOT ME THE HUMAN, BUT THE RESULTS FROM LAST SESSION START US FURTHER DOWN WHERE IF WE WERE DOING STRATEGIC PLANNING, I COULD SAY, WE'VE DECIDED THESE ARE THE THINGS WE WANNA TALK TO YOU ABOUT. 
          RIGHT. 
          SO IT PUT ME IN A LITTLE BIT OF AN AWKWARD PLACE, BUT THAT WAS KIND OF JUST BY, BY DESIGN. 
          UM, BUT YEAH, NO, I THINK IT WAS INTERESTING THAT, YOU KNOW, KNOW PEOPLE HAVE BEEN SAYING THEY WANT TO TELL THE CITY WHAT, LIKE, WHAT, WHAT WE SHOULD BE DOING OR GIVE US INPUT. 
          AND WE ENDED UP GETTING, YOU KNOW, THINGS THAT ARE IMPORTANT, BUT MAYBE NOT FULL OF DEPTH. 
          AND I THINK PART OF THAT WAS I WASN'T, I DIDN'T DIRECT THAT DEPTH, BUT I ALSO DIDN'T KINDA, I'M SAYING I DIDN'T WANT TO, BUT I THINK GOING INTO THE NEXT ONE, I'M HOPING I CAN DO A LITTLE BETTER AT PUSHING DOWN A LITTLE BIT TO GET THE INPUT TO BE DEEPER. 
          SO YEAH. 
          I, I THINK IT WAS FACILITATED GREAT. 
          BUT WHAT I NOTICED WAS TIME YEAH. 
          WAS AN ISSUE. 
          YEAH. 
          IF I WOULD'VE HAD MORE TIME AT MY TABLE, WE WOULD'VE DUG DEEPER. 
          YEAH. 
          BECAUSE THEY WERE IN AND THEY WERE COMMITTED TO CONVERSATION, BUT THEN THE EXERCISE WAS OVER. 
          MM-HMM . 
          YEAH. 
          YEAH. 
          I FELT THAT TOO. 
          AND I THINK, YOU KNOW, WE HAD TALKED ABOUT DOING 75 MINUTES, I FLIPPED IT TO 90, AND I WISH I HAD STARTED THAT AT SIX, YOU KNOW, AND I'M A LITTLE RUSTY. 
          I HAVEN'T DONE THAT IN TWO YEARS. 
          SO IT'S, I I DEFINITELY SAW THAT TOO. 
          'CAUSE I THINK THE BIG THING THAT I, THAT I DIDN'T LIKE THAT HAPPENED, AND IT, AND IT'S ON ME RIGHT, IS THAT WE DIDN'T GET A CHANCE TO REFLECT AND DO TAKEAWAYS. 
          YEAH. 
          THAT'S, THAT'S GOOD. 
          AND THAT'S, THAT'S A BIG MISSING PIECE. 
          SO, YOU KNOW, STARTING AT SIX INSTEAD OF SIX 10, UM, ENDING THE TABLE DISCUSSION A LITTLE BIT SOONER, BUT THEN, 'CAUSE THE GROUP TALKED FOR A HALF AN HOUR AT THE REPORT OUT, WHICH WAS 10 MINUTES MORE THAN I WAS EXPECTING, UM, WHICH WAS GREAT. 
          IT JUST SHOWED YOU THAT THEY, THAT'S WHAT WE NEED TO BE PUTTING MORE TIME IN. 
          SO YEAH, THERE'S DEFINITELY SOME TIME THINGS I WOULD ADJUST. 
          BRETT, I'M, I'M, I'M, I'M, I'M ON THE SAME PAGE WITH YOU. 
          YEAH. 
          AND I THINK YOU, YOU KNOW, OBVIOUSLY YOU'RE GONNA LOSE SOME PEOPLE IF YOU GO A BIT LONGER, BUT YOU'RE GONNA HAVE REALLY DEDICATED, COMMITTED CONVERSATION WITH THOSE THAT STAY. 
          YEAH. 
          I KNOW I SENT YOU AN EMAIL TOO ABOUT IT, BUT, YOU KNOW, IF ANYTHING AT ALL CHANGES BECAUSE OF THE MEETING, THIS ONE AND THE NEXT ONE, IT REALLY NEEDS TO BE SHOUTED FROM THE REPTILES BECAUSE, I MEAN, THE BIGGEST THING IS ALWAYS WE WENT TO THESE MEETINGS, WE TOLD 'EM ALL THIS STUFF, AND NOTHING HAS OCCURRED. 
          SO EVEN IF YOU JUST START THE VOUCHER, SAY FOR INSTANCE FROM THE, ON THE, UM, COTTONWOOD, UH, SHUTTLES, YOU KNOW, ANYTHING AT ALL THAT COMES UP, WE SHOULD SAY, THIS CAME FROM THIS MEETING. 
          UM, BECAUSE THAT'S REALLY WHAT'S GONNA GET THE NEXT GROUP IN MM-HMM . 
          TO, TO THAT POINT REAL QUICK. 
          UM, SO THE IDEA OF AN ARTS AND CULTURE COMMISSION WAS BROUGHT UP, AND I HAVE NO IDEA WHAT THAT WOULD LOOK LIKE, BUT THE PEOPLE THAT BROUGHT IT UP PLUS, UM, SOME INDIVIDUALS FROM, FROM THE, UH, FROM THIRD MESA, FROM THE HOPI TRIBE, UH, THE MUSEUM, I HAVE A GROUP OF THEM GETTING TOGETHER TO ACTUALLY EXPLORE WHAT WOULD THAT LOOK LIKE. 
          SO THERE ARE, I THINK, TANGIBLE THINGS ALREADY IN MOTION. 
          UM, I DON'T KNOW WHERE THEY'LL GO, BUT AT LEAST ACTION, YOU KNOW, IS COMING FROM THAT. 
          I, I DO WANNA SAY THAT. 
          I MEAN, I FACILITATE A LOT. 
          I THOUGHT YOU DID A GREAT JOB. 
          I WAS EXPECTING, I MEAN, WE WALKED IN TOGETHER AND I WAS EXPECTING LIKE A REAL GREAT SESSION. 
          UH, AND IT SEEMED REALLY POSITIVE TO ME. 
          I MEAN, I, OTHER THAN THE TRAFFIC, TRAFFIC TRAFFIC, WHICH ACTUALLY CAME FROM THE MAYOR, UM, IT SEEMED VERY, VERY POSITIVE. 
          AND I THINK THAT THAT WAS PARTIALLY THE WAY THAT, THAT YOU, YOU CURATED, YOU FACILITATED THE SESSION. 
          SO YEAH, I DEFINITELY LOOK FORWARD TO SEEING WHAT YOU EXTRAPOLATE OUT AFTER THE SECOND AND THEN SHARE WITH COUNCIL AND, YOU KNOW, AND US, BECAUSE IT'S, IT IS THOSE ACTION POINTS AND THOSE NEXT STEPS THAT I THINK REALLY, YOU KNOW, EXEMPLIFY PROGRESS TO THE COMMUNITY. 
          AND I THINK, AND YOU KNOW, I'VE SAID THIS FROM DAY ONE WITH THIS PROCESS, RIGHT? IS THAT, YOU KNOW, THERE ARE VERY FEW BULLETS ON THAT SCREEN THAT ARE WITHIN THE PURVIEW OF THE TOURISM PROGRAM. 
          YEAH. 
          MM-HMM . 
          UM, AND THAT'S BEEN, YOU KNOW, THE 
          [01:15:01]
TRUTH OF WHAT THIS PROCESS IS, RIGHT? UM, I THINK THE, THE GUARANTEE IS THAT, YOU KNOW, THIS TEAM COMPILES A REPORT THAT'S PRESENTED TO CITY COUNCIL. 
          MY UNDERSTANDING THAT WILL LIKELY BE A JOINT SESSION WITH THE TAB MM-HMM . 
          IN ORDER FOR YOU ALL TO SORT OF CHIME IN AS WELL. 
          AND IT'S UP FOR CITY COUNCIL TO DETERMINE WHAT THEY DO WITH THE COMPILATION OF THIS INFORMATION. 
          NOW, WHAT'S NICE IS THAT, YOU KNOW, I CAN ALSO GUARANTEE THAT, AND I'LL GET TO THERE WHEN WE TALK ABOUT THE TOURISM PLAN NEXT A LITTLE BIT, BUT IT'S A LITTLE PRECURSOR, IS THAT, YOU KNOW, WE'RE GONNA BE UPDATING THE TOURISM PLAN AND A NEW PILLAR WE'RE PROPOSING WILL BE ENHANCED THE SEDONA EXPERIENCE. 
          SO IDEAS THAT ARE WITHIN THE PURVIEW OF THE TOURISM PROGRAM WILL END UP IN THE, ENHANCE THE SEDONA EXPERIENCE PILLAR, WHICH THEN MEANS THAT HOPEFULLY TO GREG'S POINT, ONE THING, , AT LEAST I'M HOPING, I'M, I'M HOPING IT'S MORE THAN THAT, RIGHT? BUT I CAN, I CAN FEEL VERY CONFIDENT THAT ONE THING THAT'S TALKED ABOUT, UM, IN, IN ACROSS THE TWO SESSIONS, WE'LL END UP IN OUR TOURISM PLAN, WHICH THEN PUTS US ON A TRACK TO EXECUTE IT MM-HMM . 
          UM, AND THAT'S, YEAH, I JUST GOTTA SAY THOUGH, THAT, UM, THAT'S WHY WE HAD PEOPLE LIKE THE DIRECTOR OF COMMUNITY DEVELOPMENT THERE. 
          THAT'S WHY I WAS THERE. 
          I MEAN, I, I OVERSEE THIS PROGRAM AS WELL, BUT YOU HAD PEOPLE HIGHER LEVEL IN THE ORGANIZATION SO THAT WE CAN HEAR ALL THOSE THINGS AND WE CAN START TO INCORPORATE IT. 
          IT MIGHT NOT BE AS EXACT AS WHAT YOU'RE LOOKING FOR RIGHT NOW. 
          TODAY. 
          I DIDN'T SEE ANYTHING YET COME OF THIS, BUT WE'RE ALL HAVING CONVERSATIONS INTERNALLY ABOUT WHAT WAS SAID THERE AND HOW WE INCORPORATE THAT BETTER INTO WHAT WE, WHAT WE DO GOING FORWARD. 
          SO JUST HAVE SOME PEACE OF MIND WITH THAT. 
          MAYBE , I MEAN, IT DOES SEEM LIKE SEVERAL OF THESE THINGS ARE NOT OUR PURVIEW, RIGHT? AS THE TOURISM ADVISORY BOARD. 
          AND SO HAVING THOSE CONNECTIONS AND THINKING ABOUT WHERE DO THOSE THINGS HAPPEN MM-HMM . 
          IS A REALLY IMPORTANT PART OF THE PROCESS AS WELL. 
          WELL, WHEN WE HAD OUR TIME IN FRONT OF COUNCIL, YOU KNOW, THERE WAS SOME CONFUSION ON WHAT EXACTLY THEY WERE ASKING. 
          AND, AND, YOU KNOW, WHEN IF THINGS COME FROM THIS EXPERIENCE, UM, THAT ARE OUTSIDE OUR PURVIEW, ARE WE TO TELL THE CORRECT DEPARTMENT THAT THAT'S WHAT NEEDS TO BE DONE? AND NO, THAT WASN'T THE, THE, YOU KNOW, THE, UM, WHAT THEY WANTED US TO DO. 
          IT WAS MORE FIND OUT WHAT THOSE THINGS ARE, SHARE THAT INFORMATION WITH US, WE PASS IT TO THE RIGHT, UM, PART OF THE ORGANIZATION IN ORDER TO SEE ACTION MOVING FORWARD. 
          SO EVEN IF IT'S NOT AN ACTION ITEM THAT'S WITHIN OUR PURVIEW, IT'S STILL PART OF THIS REPORT THAT IS, YOU KNOW, FOR THE CITY TO IMPLEMENT THINGS AS THEY CAN. 
          YEP. 
          BUT I MEAN, EVEN IN THIS LIST, YOU KNOW, LIKE FOCUS ON RESPONSIBLE TOURISM AND BALANCED GROWTH USING CONSISTENT LANGUAGE. 
          I MEAN, THAT TO ME IS MM-HMM . 
          YOU KNOW, CONTINUING TO IMPLEMENT THE APPRECIATE SEDONA PROGRAM. 
          SO THERE'S CERTAINLY THINGS ON HERE THAT ARE WITHIN OUR PURVIEW. 
          OH YEAH, ABSOLUTELY. 
          AND I DON'T, I DON'T KNOW IF THE PEOPLE AT THE MEETING UNDERSTOOD THAT, YOU KNOW, WE WERE SEPARATE FROM THE CITY. 
          UM, YOU KNOW, I, I THINK THAT THEY FELT THAT THEY WERE TALKING TO THE CITY, WHICH IS EVERYBODY, UM, WHEN THEY'RE AT THAT MEETING. 
          AND THAT'S JUST, I, I MEAN, I AGREE THERE'S LOTS OF THINGS WE CAN'T HANDLE AS A TOURISM ADVISORY BOARD OR AS A TOURISM MANAGER, BUT, UM, THE IMPRESSION WE WANT TO GIVE THE, THE PEOPLE DURING THOSE MEETINGS IS THAT THEY ARE TALKING AND THE INFORMATION WILL GET TO THE RIGHT PEOPLE. 
          YEP. 
          YEP. 
          I MEAN, AND, AND IT'S AN ECOSYSTEM, RIGHT? LIKE AS I'VE SHARED, YOU KNOW, I WORK CLOSELY WITH THE FINANCE TEAM TO REVIEW BED TECHS. 
          WE WORK WITH THE PUBLIC WORKS TEAM, YOU KNOW, WE'VE GOT, OUR COMMUNICATIONS TEAM WORKS WITH EVERY DEPARTMENT. 
          SO, YOU KNOW, THERE ARE AND AREN'T SILOS, I GUESS, RIGHT? I THINK FROM A COLLECTIVE BRAINSTEM, THERE'S NOT REALLY, UM, I THINK THAT'S WHAT REALLY DREW ME TO WANT TO TAKE THIS JOB, WAS THAT I WASN'T WORKING IN LIKE A STANDALONE TOURISM OFFICE ANYMORE. 
          I WAS A PROGRAM WITHIN A LARGER CITY THAT'S GOT A LOT OF DIFFERENT FUNCTIONS THAT WORKED TOGETHER. 
          SO WELL JUST TO, WE ALREADY SAID IT A LITTLE BIT, BUT OUR NEXT INPUT SESSION'S WEDNESDAY, MAY 13TH FROM 10:00 AM TO NOON, SAME PLACE, DIFFERENT TIME, THE HUB AT POSSE GROUNDS, UM, WE TALKED ABOUT ALL FEEDBACK WILL BE COMPILED FOR CITY COUNCIL AND PRESENTED TO THEM DURING A JOINT SESSION. 
          JUST MAYBE WANT TO KIND OF END WITH, YOU KNOW, SEEMS LIKE WE GOT INTO THE SAME LOOP OF HOW DO WE GET PEOPLE TO KNOW ABOUT THE SHUTTLE MORE? HOW DO WE GET PEOPLE TO KNOW ABOUT THESE INPUT SESSIONS MORE? AND, YOU KNOW, WE'VE GOT OUR CHANNELS THROUGH WHICH WE DISTRIBUTE COMMUNICATIONS, BUT IT DOES FEEL LIKE WORD OF MOUTH IS A FANTASTIC AVENUE. 
          SO JUST PLEASE AS TOURISM ADVISORY BOARD MEMBERS AS BEST YOU CAN, UM, IN ADDITION TO SHOWING UP IF YOU'RE AVAILABLE, BUT JUST LETTING COMMUNITY MEMBERS KNOW AND MAYBE OUTSIDE OF YOUR TYPICAL NETWORK. 
          RIGHT. 
          UM, THAT WOULD BE TO ME, A WONDERFUL OPPORTUNITY FOR US TO TRY TO MAKE SURE WE CONTINUE TO GET A STRONG ATTENDANCE SPECIFICALLY WITH THE RESIDENT POPULATION. 
          I AGREE THAT, YOU KNOW, WE SKEWED MORE BUSINESS, BUT YOU KNOW, THERE'S A REASON WHY WE DID A SIX TO EIGHT AND 
          [01:20:01]
A 10 TO NOON, SIX TO EIGHT. 
          WE EXPECTED TO SKEW MORE BUSINESS, 10 TO NOON, WE WOULD HOPE SKEWS MORE RESIDENT. 
          SO CAN I JUST ASK QUICKLY WITH THE JOINT SESSION WITH THE TAB, I KNOW AT ONE POINT YOU WERE SAYING POTENTIALLY IN JUNE YOU WOULD BE SHARING IT WITH THE COUNCIL. 
          SO IS THIS, UM, AN ADDITIONAL MEETING THAT WE WOULD BE, UM, YOU KNOW, ASKED TO ATTEND AND WHEN THAT MAY BE THE CITY COUNCILMAN, RIGHT? MM-HMM . 
          YEAH. 
          MORE PAID. 
          SO, SO WE WOULD BE IN A PART OF THE AGENDA OF A SCHEDULED CITY COUNCIL MEETING. 
          OKAY. 
          AND WE WOULD ASK YOU ALL TO SHOW UP IF YOU'RE AVAILABLE TO THAT. 
          SO SIMILAR TO WHAT WE DID WHEN YOU AND JOHN SPOKE TO THEM. 
          SO THIS WOULD BE NOT A OFFICIAL TAB MEETING GOT IT. 
          BUT A CITY COUNCIL MEETING THAT IT WOULD HAVE AN AGENDA ITEM ABOUT THIS. 
          OKAY. 
          AND DO YOU HAVE A TARGET DATE? I THOUGHT THAT'S WHAT YOU WERE ALSO ASKING. 
          NOPE. 
          OR MONTH TARGET MONTH. 
          UM, THEY'RE IN RECESS FROM LIKE EARLY JULY TO AUGUST, RIGHT? MID-JULY. 
          MID MID-JULY. 
          SO I THINK WE'LL JUST HAVE TO LOOK AT CALENDARS AND ME FIGURE OUT WHAT IT, I MEAN, I COMPILED QUITE A BIT JUST FOR THIS MEETING ALONE. 
          UM, SO I DON'T THINK IT'S GONNA BE THAT BIG OF A LIFT TO KIND OF PULL TOGETHER KEY FINDINGS. 
          BUT, UM, LET US COME BACK TO YOU AFTER WE FINISH THE NEXT ONE AND JUST KINDA LOOK AT WORK PLANS AND SCHEDULES AND SEE WHAT MAKES SENSE. 
          SO IT COULD POTENTIALLY BE JUNE OR IT COULD BE FALL IS WHAT YOU'RE SAYING? UH, CANNOT BE JUNE AT THIS POINT. 
          OKAY. 
          WE HAVE TO PLAN OUT LIKE WHAT, FIVE WEEKS IN ADVANCE. 
          YEAH. 
          AND WE'RE TRYING TO FIGURE OUT WHAT, UM, FOR WHAT OTHER TOPICS WE NEED TO GO TO CITY COUNCIL AND SOMETIMES WE BUNDLE THINGS. 
          SO LET US TAKE A LOOK AT OUR CALENDAR AND FIGURE OUT WHAT DO WE WANNA TAKE AND WHEN AND WHAT FITS WITH WHAT OR DO WE ALL TAKE 'EM INDIVIDUALLY. 
          OKAY. 
          TWO MORE TO GO. 
          SO 
          [5.d. Update to the Sedona Tourism Plan]
ON THE TOURISM PLAN DEVELOPMENT, SO IF YOU ALL REMEMBER ONE OF THE FIRST THINGS I HAD AN OPPORTUNITY TO WORK WITH YOU ALL ON WAS THE DEVELOPMENT AND APPROVAL OF THE SEDONA TOURISM PLAN 24 25. 
          UM, AS A REMINDER, THERE ARE FOUR PILLARS OR IMPERATIVES THAT LOOK AT REALLY A TRIPLE BOTTOM LINE PLUS STRUCTURE, WHERE ON THE LEFT YOU'VE GOT MANAGE AND STEWARD THE DESTINATION. 
          I WOULD CALL THAT THE ENVIRONMENTAL PILLAR. 
          OPTIMIZE ECONOMIC IMPACT. 
          I'D CALL THAT THE ECONOMY PILLAR. 
          ENHANCE COMMUNITY ENGAGEMENT WITH TOURISM, I WOULD CALL THE SOCIAL PILLAR. 
          AND THEN THE PLUS WAS STRENGTHEN THE ORGANIZATION. 
          UM, AND THAT WAS REALLY BECAUSE WE WERE BUILDING OUT THE PROCESSES CAPACITY TO BE THE OFFICIAL DESTINATION MARKETING MANAGEMENT ORGANIZATION. 
          UM, SO THAT'S KIND OF WHERE IT'S TRIPLE BOTTOM LINE PLUS. 
          SO, UM, REALLY, YOU KNOW, THE CONTEXT HERE IS THAT, YOU KNOW, THE CURRENT SONSONA TOURISM PLAN WAS REALLY DEVELOPED AS A, YOU KNOW, A TWO YEAR WORK PLAN, WHICH ING MY, I'M OFFICIALLY IN MY THIRD YEAR ON JULY ONE, AND THE PROGRAM TURNS THREE ON JULY ONE, WHICH IS KIND OF WILD. 
          WE'RE GONNA GET A BIRTHDAY CAKE, I PROMISE. 
          SO AT LEAST FOR THE TEAM, I DON'T KNOW IF I'LL BRING IT TO THE TAB, BUT , BUT, UM, YOU KNOW, WELL, SO, SO REALLY LOOKING AT GETTING US THROUGH THIS FISCAL YEAR, UM, AND THEN THE PLAN FOR US TO, TO SUBMIT A NEW TOURISM PLAN TO CITY COUNCIL FOR APPROVAL IN THE FALL. 
          UM, AND THEN AS WITH LAST TIME, AND WITH THIS TIME, WE REALLY SEE THE TOURISM OF ADVISORY BOARD IS PLAYING AN INTEGRAL ROLE IN THE DEVELOPMENT OF THAT PLAN. 
          UM, A KEY ASPECT OF TOURISM PLANNING IS ROOTED IN KIND OF PUBLIC ENGAGEMENT, PUBLIC FEEDBACK. 
          UM, IT'S NOT JUST US AND A ROOM BY OURSELVES TYPING IN A COMPUTER, THROWING DARTS ON WALLS, RIGHT? WE WANNA MAKE SURE WE'RE HEARING FROM THE COMMUNITY MEMBERS. 
          UM, UH, THESE MEETINGS ARE FULLY IMPORTANT, INCREDIBLY IMPORTANT IN THE DEVELOPMENT OF A PLAN. 
          YOU'LL BE GIVING US ACTIVE FEEDBACK ON IT. 
          UM, I SPEAK AT THE SEDONA LOGIC, SEDONA LOGIC COUNCIL EVERY MONTH. 
          UM, I WILL SAY THERE'S BEEN IDEAS THAT THEY'VE SHARED THAT HAVE ENDED UP IN OUR WORK SPECIFICALLY, THEY REALLY PUSHED HARD AS DID THE TAB, BUT THEY REALLY PUSHED HARD TO GET US TO MOVE OUR CAMPAIGNS UP MORE. 
          UM, SO I REALLY DO CREDIT, UM, THE LODGING COUNCIL WITH CITY COUNCIL MEMBERS AND ATTENDANCE OF THOSE MEETINGS, OR THE ADVOCATING FOR THE IMPORTANCE OF MOVING OUR CAMPAIGN FLIGHTS UP. 
          THEY ALSO ADVOCATED FOR THE STRATEGIC EVENT MARKETING FUND THAT ENDED UP IN OUR DECISION PACKAGE THAT'S NOW IN OUR BUDGET PROPOSAL FOR NEXT YEAR. 
          SO THOSE WHERE THEY CAME OUT OF THOSE DISCUSSIONS, UM, WE DID OUR TILLOCK BUSINESS TENANT MEETING, UH, BELIEVE KIND OF LATE LAST YEAR. 
          BIG FOCUS ON HOW ARE YOU TARGETING THAT HIGH NET WORTH INDIVIDUAL. 
          OBVIOUSLY YOU'VE SEEN US CONTINUE TO MAKE PROGRESS TOWARDS THAT. 
          UM, WE HAD OUR HILLSIDE SEDONA BUSINESS TENNIS TENANT MEETING I DID LAST MONTH. 
          IT'S A CHANCE TO MEET WITH THOSE FOLKS, TALK A LITTLE BIT MORE. 
          WE'RE SEEING LIKE A PROPAGATION OF THESE SORT OF LIKE, UM, PRIVATE BUSINESS GROUPS THAT ARE SORT OF COLLECTING FUNDS TO DO MARKETING AND THEN REALLY TRYING TO FIGURE OUT, WELL, HOW IS 
          [01:25:01]
THE CITY COLLABORATING WITH THOSE? AND THAT'S SORT OF MAYBE ON THE FRONTIER FOR US AS WE SEE THESE CONTINUE TO POP UP. 
          AND HILLSIDE'S DONE A GREAT JOB OF GETTING THE BUSINESS TENANTS TO COME TOGETHER AND DO THEIR OWN SORT OF PULL THROUGH MARKETING WHEN FOLKS ARE IN, IN SEDONA. 
          UM, I SPOKE AT THE KEEP SEDONA BEAUTIFUL SPEAKER SERIES, MET WITH RESIDENTS, EDUCATED THEM ABOUT THE WORK THAT WE'RE DOING. 
          THERE WAS A BIT OF A Q AND A AT THE END, SO I COULD HEAR FROM THEM. 
          AND OBVIOUSLY WE JUST TALKED ABOUT THE FUTURE OF TOURISM IN SEDONA EXPERIENCE IN INPUT SESSION IS TO ME, THE PRIMARY OR KIND OF FORMAL THING WE'RE DOING TO GET PUBLIC ENGAGEMENT FOR THE PLAN. 
          UM, SO WHAT I WANNA KIND OF SHARE AND THEN KIND OF RIFF WITH YOU ALL AND JUST TALK ABOUT IT, UM, WITH THE TIME WE HAVE BEFORE WE GO TO RESEARCH, UM, BUT YOU KNOW, WE CONTINUE TO VIEW THE OBJECTIVE OF THIS PLAN. 
          WE ARE PRODUCING A WORK PLAN FOR THE TOURISM PROGRAM THAT REALLY IS ROOTED IN DEMONSTRATING ACTIVITIES OR PROVIDING DIRECTION ON ACTIVITIES THAT SUPPORT IMPLEMENTATION OF THE SEDONA COMMUNITY PLAN. 
          UM, SO THERE'S KIND OF TWO SECTIONS OF THE COMMUNITY PLAN ABOUT TOURISM AND ECONOMIC. 
          UM, THAT'S KIND OF WHERE WE SEE THE SEDONA TOURISM PLAN SITTING. 
          IT'S LIKE THE ACTIVATION PLAN OF THAT, OF THAT DIRECTION. 
          UH, WE ARE STILL PROPOSING A FOUR PILLAR STRUCTURE, UM, THAT INCLUDES INITIATIVES AND THEN WHAT YOU SAW IN THAT LAST, IT'S THE, THE PILLARS AND THE INITIATIVES. 
          AND THEN THE SPREADSHEET YOU ALL HAVE SEEN ME GO THROUGH IS WHAT HAS THE DIFFERENT ACTION STEPS AND THEN, UH, NEW FOR US THIS TIME AROUND, RATHER THAN BEING A TWO YEAR PLAN, WE ARE LOOKING AT A FOUR YEAR PLAN IS SORT OF WHAT, WHAT WE ARE PROPOSING. 
          UM, SO KIND OF A FOUR YEAR WORK PLAN FOR US NOW THAT WE'VE GOT THE DMO TO A BASELINE, HOW DO WE SET, YOU KNOW, DIRECTION FORWARD THAT WE CAN MOVE WITH FOR THE NEXT, FOR THE NEXT FOUR YEARS? CAN I ASK A QUICK QUESTION ON THAT? IS THERE ROOM IN THE PLAN TO HAVE SOME COMPONENTS ON A TWO YEAR CYCLE AND SOME ON A FOUR YEAR CYCLE? SO CERTAIN THINGS THAT, YOU KNOW, YOU'D WANT TO SEE MOVEMENT ON IN A SHORTER PERIOD OF TIME? YEAH, I MEAN THE, YES, I WOULD SAY, I MEAN, WE DID PUT A GANTT CHART IN. 
          I DIDN'T LIKE UPDATE IT REGULARLY AND KINDA SHARE IT WITH YOU, BUT YOU KNOW, THERE'S OUR OWN AS WE LIKE ACTIVATE THE WORK PLAN. 
          THERE'S THINGS THAT LIKE STOPPED, RIGHT? IT WAS LIKE, I'M TRYING, I CAN'T THINK OF ANYTHING ON THE TOP OF MY HEAD, BUT, UM, YEAH, I MEAN ONE WOULD BE LIKE, DO A KIOSK STRATEGY AND I KNOW WE HAVEN'T INSTALLED THEM, BUT LIKE THAT WAS IN THE WORK PLAN, BUT IT WAS EARLY IN THE WORK PLAN, RIGHT? RIGHT. 
          SO WE'LL BE ABLE TO KIND OF STAGGER THINGS. 
          UM, YEAH. 
          SO I THINK YES, BUT MORE OF AN INTERNAL THING VERSUS YEAH. 
          YEAH. 
          IT'S NOT GONNA BE LIKE, WE'LL SEE WHAT ALL HAPPENS AT THE END OF FOUR YEARS. 
          RIGHT. 
          WE'LL BE ABLE TO KIND OF STRUCTURE IT AND SORT OF SET OUR OWN GUIDANCE. 
          SO THERE'LL BE MILESTONES THROUGHOUT THAT. 
          THERE YOU GO. 
          MILESTONES. 
          YEP. 
          I WOULD IMAGINE THAT YOU WOULD UPDATE IT ON A YEARLY BASIS ANYWAY, BASED ON SUCCESS OR RESULTS. 
          MM-HMM . 
          YEAH. 
          I MEAN, WHAT WE'VE BEEN DOING, UM, IS THAT, UH, I'VE DONE THIS TWICE NOW, UH, IS THAT WE'VE PRESENTED PROGRESS ON THE PLAN TO THE TAB. 
          SO TAKE, YOU KNOW, A GOOD CHUNK OF A TAB MEETING TO KIND OF WALK THROUGH AND KIND OF GIVE A PROGRESS UPDATE. 
          AND I SEE THAT AS THE CHANCE TO, YOU KNOW, HEY, IS THIS STILL RELEVANT? ARE WE MISSING SOMETHING? DID WE KINDA ADD SOMETHING IN? UM, THERE ARE THINGS THAT WE DID IN THE LAST TWO YEARS THAT WEREN'T IN THE PLAN AS WELL. 
          UM, WE, WE GOT A LITTLE, LIKE A LOT OF THE WORK THAT ROB AND I HAVE DONE WITH THE LANDING PAGES, YOU SAW THOSE WEREN'T IN THE PLAN BECAUSE I DIDN'T THINK WE WERE GONNA HAVE TIME FOR PRODUCT DEVELOPMENT. 
          AND THEN WE FOUND THE TIME THIS YEAR, FOR EXAMPLE. 
          SO, UM, I, THIS IS ONE SLIDE LATE, BUT I'M JUST CURIOUS WHY THERE ISN'T, UH, THERE WASN'T ANY KIND OF A PLAN TO ENGAGE WITH UPTOWN, UPTOWN BUSINESSES? I WOULD SAY IT'S NOT, IT'S MORE, YOU KNOW, I'VE GOT GOOD RELATIONSHIPS WITH, UM, BETSY IN, IN HILLSIDE, AND THEN WENDY AND OCK. 
          I WORK CLOSELY WITH JESSE ALEXANDER MM-HMM . 
          BUT, UM, I'D LOVE TO WORK WITH SOMEONE LIKE YOU ON FIGURING OUT HOW TO CONVENE THE UPTOWN BUSINESSES. 
          I MEAN, IT'S EASY WHEN I HEY WENDY, AND THEN SHE SAYS, COME TO A MEETING. 
          YEAH. 
          HEY BETSY, COME TO A MEETING. 
          UM, I'VE FOUND IT, ME PERSONALLY WITH MY WORKFLOW CAPACITY, BUT I'M NOT, I'M NOT OPPOSED TO IT, BUT I'D LOVE TO WORK WITH THE UPTOWN COMMUNITY TO BRING SOMETHING LIKE IF WE BROUGHT TO HILLSIDE AND FLOCK OF POCKET ALIVE. 
          SO YES. 
          DO YOU, DO YOU HAVE ACCESS TO CONTACT INFORMATION FROM, I MEAN, ALL THE BUSINESSES, I, I DON'T KNOW IF THAT EXISTS SOMEWHERE. 
          MAYBE THE CHAMBER HAS THAT, THAT WE COULD PULL OR WE DO. 
          I MEAN, SO JUST SOME BACKGROUND. 
          I MEAN, WE, AS PART OF OUR, YOU KNOW, PARKING DISCUSSIONS PART OF OUR PARKING LOT EXACTLY. 
          PARKING LOT DISCUSSIONS. 
          WE HAVE DONE ENGAGEMENT WITH THE UPTOWN COMMUNITY AND MM-HMM . 
          IT HASN'T BEEN AS EASY AS IT'S BEEN WITH FOLKS LIKE THE LOCK AND HILLSIDE. 
          YEAH, I, I GET THAT. 
          YOU KNOW, AND THAT'S JUST BEEN SO, BUT WE NEED LOCAL LEADERS IN UPTOWN TO REALLY HELP US CORRAL THOSE TROOPS. 
          SO IF THAT'S A PROJECT YOU WANNA TAKE ON, JULIE, I'M MORE THAN HAPPY TO WORK WITH YOU ON THAT. 
          MAYBE WITH JESSE AND WITH THE CHAMBERS HELP IS THERE, THERE IS NO SPECIFIC COLLECTIVE GROUP OF UPTOWN HOMES THAT'S, AND THAT'S, THAT'S THE PROBLEM. 
          THAT'S BEEN THE CHALLENGE FOR US. 
          I GET THAT, IS THAT EVERYTHING ELSE HAS GOT ORGANIZATIONS THAT THEY'RE TOGETHER MM-HMM . 
          WHEREAS THIS ONE IS, THERE'S NO FORMAL GROUP TOGETHER. 
          THERE USED TO BE THE MAIN STREET PROGRAM, BUT 
          [01:30:01]
YEAH. 
          AND THEN, I MEAN, I'VE MET WITH INDIVIDUAL UPTOWN BUSINESS OWNERS. 
          WE JUST HAVEN'T GOTTEN A GROUP OF THEM TOGETHER IN THE SAME WAY WE'VE DONE A TRUE, I GUESS, PUBLIC ENGAGEMENT. 
          RIGHT. 
          WHAT ABOUT A, LIKE A, LIKE A SURVEY AT LEAST? OR ARE YOU DOING ANY KIND OF SURVEYS OR DO YOU NOT GET GREAT RESULTS? WE'RE NOT THIS, THIS TIME AROUND. 
          UM, WE DID A BUNCH OF THAT STUFF TWO YEARS AGO BEFORE THE LAST DEVELOPMENT OF THE PLAN. 
          OKAY. 
          SO, WELL, SPEAKING OF WHICH, UM, THE CITY WOULD PAY FOR THE NATIONAL, I THINK IT'S THE NATIONAL COMMUNITY SURVEY. 
          WE DID THAT EVERY OTHER YEAR. 
          IS THAT COMING UP AGAIN? IT IS. 
          OKAY. 
          'CAUSE UM, IT'S, IT'S PROBABLY THE BEST RESEARCH WE CAN GET, UH, BECAUSE IT SHOWS, UH, THERE, THERE ARE STANDARD QUESTIONS THAT ARE ASKED IN ALL COMMUNITIES THAT THIS SURVEY IS, IS FIELDED AND YOU GET A SENSE OF HOW WE'RE DOING VERSUS PEER GROUP CITIES. 
          AND THEN THERE'S ALSO SOME CUSTOM QUESTIONS AND YOU GET TO SEE HISTORICALLY HOW SEDONA RESIDENTS HAVE RESPONDED. 
          YOU GET TO SEE THE PEER GROUP RATINGS, YOU GET BENCHMARKS. 
          I MEAN, UM, IT'S A FABULOUS RESEARCH. 
          WHEN, WHEN WOULD THAT BE DONE AND BE AVAILABLE? UM, WE'LL HAVE RESULTS BY DECEMBER. 
          OH, COOL. 
          YEAH. 
          AND WE HAVE TOURISM QUESTIONS IN THAT SURVEY. 
          YEAH, I JUST HAD A QUESTION ON THAT. 
          SO IF YOU'RE LIKE MYSELF AND IBB AND WE'RE NO LONGER RESIDENTS OF THE CITY OF SEDONA, WE LIVE JUST OUTSIDE THE CITY LIMITS, BUT OWNING ALL OF OUR BUSINESSES IN SEDONA, ARE WE INCLUDED IN THAT SURVEY? NO, BECAUSE THERE'S JESSE ALEXANDER LIVES IN CAMP VERDE, UH, IEN AND I LIVE OUTSIDE OF TOWN. 
          SO IF YOU LOOK AT ALL THE BUSINESS OWNERS, WE'RE ALL IN THE COMMUNITY, BUT WE DON'T NECESSARILY LIVE WITHIN THE CITY LIMITS. 
          LET ME ON SO IT CAPTURE OUR INFORMATION. 
          UM, SO WE HAVE TWO DIFFERENT SURVEYS FOR THAT EXACT REASON. 
          UM, WE HAVE AN OPEN-ENDED SURVEY THAT ANYONE CAN TAKE AND I KEEP THE RESULTS SEPARATE FROM THE RESIDENT SURVEY. 
          UM, I'M GONNA GIVE YOU A SPOILER ALERT. 
          THE ANSWERS AREN'T THAT DIFFERENT. 
          UM, BUT IN ORDER TO JUST, UM, COVER ME FOR WHEN PEOPLE, UM, WANT TO SAY THAT THE RESULT, UH, ISN'T VALID BECAUSE PEOPLE OUTSIDE OF CITY LIMITS IN, I KEEP THEM SEPARATE. 
          UM, AND COUNCIL SEES BOTH OF THEM. 
          THANK YOU. 
          YEAH, THAT SURVEY HAS ALREADY GONE OUT. 
          NO. 
          OH, IT'S, NO, NO. 
          UM, IT STARTS, LET'S SEE, KEEGAN WILL BE STARTING THAT THIS SUMMER. 
          I BET IT'LL HIT DOORSTEPS, UM, IN SEPTEMBER. 
          AND, AND HOW, I PRESUME THAT'S LIKE IN THE NEWSPAPER AND SO FORTH THAT YOU, UM, UM, THAT'S ACTUALLY A, IT'S, UM, A, UH, MAIL TO EVERY RESIDENCE AND UM, THAT'S WHEN WE LEARN THAT OUR RESIDENTS REALLY LOVE PAPER MAIL. 
          UM, AND THEY LOVE PAPER SURVEYS AS WELL. 
          AND SO WE GET A LOT OF PAPER SURVEYS BACK. 
          AND HOW IS THAT, UM, DESIGNED TO CONNECT WITH PEOPLE OUTSIDE OF THE COMMUNITY? UM, IT'S ON ONLINE. 
          IT'S ONLINE PUT DOWN. 
          YES. 
          SO THAT WOULD BE LIKE IN THE NEWSPAPER OR CODOS OR WHATEVER SAYING TAKE THIS SURVEY OR WE DO DO A PRESS RELEASE. 
          UM, BUT THEY'RE PROBABLY GONNA HEAR ABOUT IT FROM SOCIAL MEDIA BECAUSE IT'S SO MUCH EASIER TO BE ON, UM, AN ONLINE PLATFORM TO CLICK THE LINK FOR THE ONLINE SURVEY. 
          YOU KNOW, SO I PRESUME THAT WOULD GO TO LIKE THE EMAIL PEOPLE ARE GETTING THE EMAIL MM-HMM . 
          UM, WOULD GET THAT INFORMATION AS AN ALERT. 
          IT, IT IS JUST LIKE ANY OF OUR OTHER PRESS RELEASES, THE, WHAT DO WE SEND OVER A HUNDRED A YEAR? THEY ALL, THEY ALL GO THIS THROUGH THE SAME SYSTEM WHERE IT SENDS YOU AN ALERT IN YOUR EMAIL. 
          YEAH. 
          SO ON THE EMAIL PLATFORM THAT THE SEDONA HAS, UM, THERE IS A CHECK MARK FOR ALERTS. 
          SO IN THAT SITUATION, WOULD THAT GO OUT AS A NORMAL EMAIL AND AN ALERT OR JUST AN ALERT OR, I MEAN, WOULD YOU ALERT THEM LIKE FIVE DAYS BEFORE THEY CAN'T GO IN ANYMORE OR SOMETHING LIKE THAT? UM, I WANNA MAKE SURE WE HAVE THE SAME NOMENCLATURE. 
          UH, SO, UH, WE HAVE AN ALERT IN WHICH YOU CAN SIGN UP FOR AN, AN EMERGENCY ALERT. 
          UM, AND THAT IS DIFFERENT THAN OUR E NOTIFICATION, WHICH IS, UM, PART OF THE, UH, ANYTIME I SEND OUT A PRESS RELEASE, AN IFICATION GOES OUT AND SO THEY WOULD GET, UM, AN EMAIL. 
          I'M NOT GONNA CALL IN AN ALERT 'CAUSE AN ALERT REALLY IS MORE TOWARDS THE, YOU KNOW, WE'VE GOT A FIRE COME AND GET OUT SURE. 
          TYPE THING. 
          UM, BUT UH, IT WILL SEND TO, UH, YOUR EMAIL INBOX AND YEAH, I TRYING TO REMEMBER WHAT IT SAID. 
          I THOUGHT IT JUST SAID, UM, ALERTS. 
          SO I, YOU KNOW, IT'S ONE OF THOSE CHECK MARKS IN YOU. 
          YES. 
          I JUST, SO I WASN'T SURE WHETHER IT WAS DIFFERENTIATED OR NOT. 
          SO YEAH. 
          OKAY. 
          FOUR YEAR PLAN WITH MILESTONES IS WHAT IS, IS, IS WHAT WE ARE PROPOSING. 
          THERE YOU GO. 
          UM, AND THEN, YOU KNOW, REALLY TRYING TO KEEP THIS TO FOUR PILLARS BUT REALLY RECOGNIZE THE KIND 
          [01:35:01]
OF MATURATION OF THE PROGRAM THAT'S BEEN GOING ON THE LAST THREE YEARS. 
          SO STICKING WITH MANAGE AND STEWARD THE DESTINATION, STICKING WITH OPTIMIZED ECONOMIC IMPACT, STICKING WITH ENHANCED COMMUNITY ENGAGEMENT WITH TOURISM. 
          BUT THEN REALLY JUST IN THE SPIRIT OF THE CONVERSATION WE'VE BEEN HAVING REALLY LINING IN WITH KIND OF ENHANCED THE SEDONA EXPERIENCE. 
          UM, FOR ME, AGAIN, THINGS THAT WE DID NOT PUT IN THE PLAN LAST TIME WAS A TRUE FOCUS ON PRODUCT DEVELOPMENT, IS WHAT I WOULD CALL IT. 
          UM, THAT'S AGAIN, THAT'S REALLY WHAT I'VE BEEN DOING IN TOURISM BEFORE I GOT HERE. 
          UM, SO I WANTED TO MAKE SURE WE WERE IN A GOOD PLACE BEFORE WE DOVE INTO THAT. 
          AND THAT TO ME IS A LOT WHAT GOES INTO LIKE ENHANCE THE SIT DOWN EXPERIENCE. 
          HOW DO WE PROP UP, YOU KNOW, EACH OF THE DIFFERENT THEMES THAT WE TALKED ABOUT, UM, AT THE INPUT SESSION OF KINDA RECREATION ARTS AND CULTURE WELLNESS. 
          YOU KNOW, YOU SEE, ROB AND I HAVE BEEN SORT OF TEASING THIS WITH OUR ACTIVITY PAGE RIGHT NOW WE HAVE THE FOUNDATIONAL PRESENTATION OF WELLNESS ARTS AND CULTURE FORTHCOMING, YOU KNOW, WINE TASTING AND HOW ARE WE BEING A PART OF THAT? AND THEN THE THINGS THAT ARE IN OUR PURVIEW THAT COME OUT OF THESE INPUT SESSIONS, I THINK COULD NEST REALLY WELL IN THAT PILLAR. 
          AND THEN JUST TO BRING THIS BACK UP, RIGHT, I THINK WHAT WE TALKED ABOUT TOO WAS BEING ABLE TO, YOU KNOW, MAYBE MOVE THE INITIATIVES FROM STRENGTHENING THE ORGANIZATION INTO OTHER REALMS, RIGHT? I THINK THAT, YOU KNOW, PARTICIPATE IN NATIONAL STATE AND LOCAL TOURISM CONFERENCES. 
          YOU KNOW, THERE'S SCHOOLS OF THOUGHT MAYBE, YOU KNOW, WE JUST HAD TO SHOW THAT WE WOULD DO THAT. 
          I'M NOW ACTIVELY DOING THAT. 
          SHOULD, SHOULD THAT BE IN THE PLAN? IF WE WANT IT TO KEEP BEING IN THE PLAN, WE CAN PUT IT UNDER OPTIMIZED ECONOMIC IMPACT, RIGHT? THAT'S BECOMING TO WHAT GREG MENTIONED EARLIER, A LOT OF THESE SHOWS ARE MORE BUSINESS DEVELOPMENT, SALES, MARKETING FOCUS. 
          SO IT'S JUST KIND OF MAYBE WE TAKE THOSE ACTION STEPS AND MOVE THEM WHERE THEY MIGHT BE A BETTER FIT AND OPTIMIZE ECONOMIC IMPACT. 
          THIS INCREASED CAPACITY TO JUST DEVELOP AND MANAGE, PROMOTE TOURISM. 
          A LOT OF THAT WAS LIKE, ONE OF THEM WAS HIRE ME IN THERE, WHICH IS KIND OF FUNNY. 
          UM, THE OTHER ONE WAS SORT OF CREATE THE DESTINATION DEVELOPMENT COORDINATOR ROLE. 
          I KNOW WE'RE, WE'RE, WE'RE REHIRING THAT, BUT THERE'S ALL THE SYSTEMS ARE IN PLACE SO THAT PERSON CAN THEN HIT THE GROUND RUNNING WHEN THEY ARE ON BOARD AND THEN LIKE ENHANCE RESEARCH PORTFOLIO. 
          I MEAN, WE'RE SEEING THAT REALLY MAYBE BE BETTER IN LIKE MANAGE AND STEWARD THE DESTINATION. 
          'CAUSE IT'S REALLY THE BRAINSTEM THROUGH WHICH WE UNDERSTAND WHAT MANAGEMENT IS AND HOW WE MAKE MORE INFORMED DECISIONS. 
          SO, YOU KNOW, I CAN EASILY SEE PATHWAYS TO MOVE THOSE OVER AND NOT, YOU KNOW, DELETE THEM PER SE AND THEN OPEN UP SPACE FOR US TO DO AND ENHANCE THE SEDONA EXPERIENCE. 
          SO YEAH. 
          ANY KIND OF REFLECTIONS, UH, MAJOR ISSUES WITH THE HIGH LEVEL PROPOSAL. 
          I MEAN, I JUST WANNA KIND OF GET SOME, YOU KNOW, OVERARCHING DIRECTION THAT WE'RE KIND OF, YOU KNOW, STICKING WITH THE GENERAL STRATEGY, KEEPING IT A WORK PLAN FOR THE TOURISM PROGRAM, MAYBE LOOKING AT A FOUR YEAR PLAN WITH MILESTONES AND THEN KIND OF TRANSITIONING, STRENGTHEN THE ORGANIZATION OUT MOVING RELEVANT INITIATIVES, SORRY, ACTION STEPS INTO OTHER INITIATIVES. 
          AND THEN REALLY I THINK THE BULK OF THE WORK I'M SEEING IS DEVELOPING WHAT GOES INTO THAT FINAL PILLAR OF ENHANCED THE SOONE EXPERIENCE. 
          SOUNDS GREAT. 
          LOOKS GOOD. 
          GOOD. 
          YEAH. 
          LOOKS GREAT. 
          GREAT JOB. 
          COOL. 
          HERE'S ROB AGAIN. 
          , WHAT WERE YOU SAYING AT THE ART CENTER? I WANNA KNOW WHAT WAS BEING SAID. 
          HE'S REALLY EXPLAINING THAT ONE. 
          IT'S A BIRD. 
          UM, WOW, IT'S A BIRD. 
          EXACTLY. 
          EXACTLY. 
          . 
          WELL WE HAVEN'T HAD TIME TO DO ONE OF THESE IN A WHILE. 
          UM, SO I WOULD LOVE TO 
          [5.e. State of Sedona Tourism Research – March 2026]
KIND OF JUST WALK YOU THROUGH, UM, SOME OF THE RESEARCH, SOME OF THE REPORTING. 
          UM, THIS IS MARCH. 
          UM, AND JUST AS A REMINDER, LIKE EVERY CALENDAR YEAR, THE YEAR OVER YEAR GOES BACK TO THE CALENDAR YEAR. 
          SO WHEN YOU SEE YEAR OVER YEAR THERE, UM, THAT'S FROM JANUARY, FEBRUARY, MARCH. 
          UM, I WILL JUST SAY TO KIND OF GROUND US IN THIS, UM, I DON'T HAVE IT UP THERE, BUT, UM, WHEN I LOOK AT HOTEL DEMAND FROM CALENDAR YEAR 25, WE ENDED UP DOWN JUST SHY OF 6% DOWN IN OVERNIGHT DEMAND. 
          UM, WE KIND OF HAD A GOOD START TO 2025. 
          WE HAD A LOT OF DROPS IN DEMAND FROM ABOUT THIS TIME ALL THE WAY TO LATE NOVEMBER. 
          AND THEN WE STARTED TO PICK THINGS UP IN DECEMBER. 
          BUT, YOU KNOW, WHAT WE'VE SEEN SO FAR, THIS CALENDAR YEAR HAS BEEN PRETTY POSITIVE IN TERMS OF AT LEAST HOTEL DEMAND. 
          AND I KNOW WE HAVEN'T SHOWED THIS IN A WHILE. 
          SO THAT, THAT TOP ROW IS HOTEL PERFORMANCE. 
          THAT IS A, UM, NOT A, ALL OF THE HOTELS IN SEDONA. 
          THERE'S SOME HOTELS OUTSIDE OF THE CITY LIMITS THAT ARE IN OAK CREEK CANYON AND ENCHANTMENTS IN THERE. 
          BUT 77% OF THE TOTAL ROOMS IN THE CITY ARE IN THAT SAMPLE SAMPLE SIZE. 
          UM, AND THEN THE MIDDLE ROW IS SCRAPED AIRBNB DATA FROM KEY DATA. 
          UM, WE WORKED WITH OUR GIS TEAM TO PUSH THE RESIDENTIAL ZONES AS SPATIAL FILES INTO THE, THE SHORT-TERM RENTAL PLATFORM. 
          SO WE'RE JUST LOOKING AT, FOR THE MOST PART, THE RESIDENTIALLY OWNED SHORT-TERM RENTAL LISTINGS BACKS OUT TIMESHARES AND HOTELS THAT LIST ON THOSE PLATFORMS. AND THEN SAME THING 
          [01:40:01]
WITH VRBO DATA AT THE BOTTOM. 
          UM, SOME THINGS I REMEMBER TALKING TO YOU ALL ABOUT LAST YEAR WAS WE SAW SOME FUNKY NUMBERS WITH THE SCRAPED AIRBNB AND VRBO DATA. 
          PART OF THAT WAS WAS THAT LAST APRIL, AIRBNB AND VRBO STARTED PUTTING THEIR CLEANING FEET INTO THE RATE. 
          UM, AND THAT JUST DRAMATICALLY CHANGED SOME THINGS. 
          UM, BY ABOUT NOVEMBER OF LAST YEAR, KEY DATA WAS ABLE TO PUSH IT ALL BACK. 
          SO YOU ARE LOOKING, THEY PUT THE CLEANING FEES INTO THE RATE AGAIN. 
          SO YOU'RE LOOKING AT A TRUE COMPARISON. 
          WHAT'S INTERESTING IS THAT, UM, WE DID, IF YOU LOOKED AT THE LAST YEAR'S REPORTS, THAT MIDDLE ROW WAS SORT OF THE ONE THAT WAS MORE RED, SO IN, IN A DECLINE. 
          AND THE BOTTOM ROW WAS MORE IN AN INCREASE ONCE WE STARTED, WELL WE, BUT ONCE THE INDUSTRY STARTED PUTTING THE CLEANING FEES INTO THE RATES, WE SAW VRBO PERFORMANCE GO DOWN. 
          IT WAS AS ALMOST IF THE STICKER SHOCK OF THE CLEANING FEE GOT UP THERE EARLIER IS WHAT I'VE BEEN HEARING FROM MY RESEARCH TEAMS. MM-HMM . 
          SO THAT'S MAYBE WHY YOU'RE SEEING IT WAS LIKE WE SAW AIRBNB GETTING TAKEN OVER BY VRBO AND NOW I'M SEEING MAYBE THE OPPOSITE TO SOME EXTENT, AT LEAST IN THESE DATA SETS THAT WE LOOK AT. 
          UM, AND THEN JUST A REMINDER ABOUT 16% OF THE LISTINGS IN THE CITY OF SEDONA IN THESE RESIDENTIAL CUTS ARE DUPLICATED, UM, ACROSS. 
          SO, UM, BUT YEAH, I MEAN I THINK WHAT'S NICE IS THAT, YOU KNOW, WE, SO FAR THIS CALENDAR YEAR HAS BEEN STRONG HOTEL DEMAND AND REVENUE PERFORMANCE, UM, WHICH SHOULD PUT US IN A GOOD POSITION AT LEAST MOVING INTO WHAT MAY BE ANOTHER SLOWER SUMMER. 
          BUT THAT IS NOT WHAT WE SEE IN THE BOOKING DATA SO FAR. 
          UM, THIS JUST LOOKS AT HOTEL PERFORMANCE AND VILLAGE OF OAK CREEK PERFORMANCE FOR, FOR JUST HOTELS. 
          UM, YOU SEE THE RED THERE FOR SUPPLY. 
          UM, THAT'S 'CAUSE POCO DIABLO HAS BEEN OFFLINE SINCE JUNE. 
          UM, WE WOULD EXPECT THE MAY REPORT WE'LL START TO SEE THAT SUPPLY BACK ONLINE. 
          BUT BECAUSE THEY'RE OPENING HALFWAY THROUGH MAY, WE WON'T SEE THAT BACK TO A ZERO UNTIL JUNE OF, OF, OF THIS YEAR. 
          AND THEN, YOU KNOW, THIS IS AN INTERESTING ONE. 
          I'M, I, I AM WORKING WITH SYMPHONY, OUR RESEARCH FIRM TO, TO LOOK AT THIS I THINK IN A MORE SOPHISTICATED WAY. 
          UM, BECAUSE ULTIMATELY WE ARE COMPARING, THIS LOOKS AT WHAT WAS ON THE BOOKS A YEAR AGO TODAY AND HOW DO WE COMPARE THAT NOW WE KNOW THAT A YEAR AGO TODAY DEMAND STARTED TO FLY OFF A CLIFF. 
          SO I'M TRYING TO WORK WITH THEM TO UPDATE THESE CHARTS RIGHT NOW. 
          SO WE LOOK BACK AT 24, NOT 25, OR AT LEAST HAVE THAT VISIBILITY. 
          'CAUSE IF, IF WE'RE COMPARING TO AN, AN ALREADY BAD EXPERIENCE OR NO, SORRY, ALREADY DECLINED DEMAND. 
          RIGHT. 
          UM, ANYTHING'S GONNA LOOK HIGHER. 
          SO I'M REALLY TRYING TO GET US TO LOOK AT THIS IN A MORE SOPHISTICATED WAY, BUT SUFFICE TO SAY WE ARE, WE HAVE A STRONGER BOOKING PACE THIS TIME LAST, THIS TIME THIS YEAR THAN WE DID THIS TIME LAST YEAR IS REALLY WHAT I WOULD SHARE WITH THAT. 
          SPEAKING OF THAT, UH, ARE THESE UM, GRAPHS THAT YOU PUT TOGETHER OR ARE THESE THAT SOME ARE THESE, DO THESE COME FROM? SO, UM, THIS IS ALL PULLED OUT OF SYMPHONY, WHICH IS A PLATFORM RUN BY TOURISM ECONOMICS. 
          YEAH. 
          UM, SO IT'S ONE OF OUR RESEARCH VENDORS AND THEN WE FEED IN THIS THE SMITH TRAVEL RE YEAH. 
          THOSE COME FROM SYMPHONY. 
          YEAH. 
          COULD, IS THERE ANY WAY TO FLIP IT AND MAKE IT A BAR GRAPH INSTEAD OF A LINE GRAPH? IT WOULD JUST BE EASIER TO SEE YEAR OVER YEAR. 
          YEAH. 
          UM, THAT WOULD, I WOULD CALL THAT A CUSTOM REPORT. 
          YOU KNOW, WE LIKE THE LINE GRAPH 'CAUSE YOU CAN KIND OF, IT'S, IT'S THAT WAY FOR HARD TO TELL PURPOSE TELL LIKE THE, THE FINE, BUT YOU'RE LOOKING AT THE YEAR CHANGES. 
          YEAH. 
          YEAH. 
          I MEAN, I'M, I'M HAPPY TO RUN A CUSTOMER REPORT FOR ANYBODY. 
          UM, I JUST WOULDN'T, I'M NOT GOING TO CHANGE THE LINE GRAPH ABOUT THIS, BUT I'M, I'M, I RUN CUSTOMER REPORTS FOR PEOPLE ALL THE TIME. 
          IF YOU WANNA REACH OUT TO ME WITH, WITH A SPECIFIC QUESTION. 
          OKAY. 
          IT WOULD JUST BE INTERESTING TO SEE THAT. 
          MM-HMM . 
          YOUR REAR. 
          YEAH. 
          I MEAN THERE'S ALL SORTS OF THINGS I CAN PULL FOR FOLKS, BUT FOR US WE LIKE THE LINE CHART. 
          'CAUSE IT KINDA SH YOU CAN KIND OF SEE WHICH YEAR IS ABOVE EACH YEAR AS WE GO THROUGH THE WEEKS. 
          YOU KNOW, MAYBE NOT ON , MAYBE NOT ON THE PRINTED SHEET, MAYBE NOT. 
          I WOULD SUGGEST ZOOMING IN ON THE COMPUTER, YOU KNOW, . 
          YEAH. 
          UM, IT'S GONNA BE INTERESTING TO SEE WHAT APRIL LOOKS LIKE BECAUSE WITH EASTER PULLING A WEEK EARLIER. 
          YEAH, THAT'S, I WAS, WE MAY SEE THIS MAY BE A LITTLE BIT OF A FALSE YES MM-HMM . 
          BECAUSE OF THAT. 
          YEAH. 
          YEAH. 
          WE'VE GOT, WE'VE GOT TWO HOLIDAYS THAT TEND TO SPLIT MONTHS. 
          UM, YOU'VE GOT LABOR DAY AND, AND, AND EASTER. 
          AND THIS YEAR EASTER LANDED PRETTY SQUARELY IN MARCH AND EVEN MEMORIAL DAY'S A WEEK. 
          YEAH. 
          AND MEMORIAL DAYS. 
          MEMORIAL DAYS, THE, A WEEK EARLIER NOW. 
          YEAH, YEAH, YEAH, YEAH, EXACTLY. 
          OH NO. 
          YEAH. 
          AND SORRY, LABOR DAYS I BELIEVE ON THE SEVENTH. 
          SO THAT'S GONNA BE DEEP AND DEEP IN SEPTEMBER THIS YEAR. 
          SO YEAH, THAT'S JUST SOMETHING TO KEEP IN MIND AS WE LOOK AT THINGS IS JUST, YOU MIGHT SEE A BIG BOOST ONE MONTH, 
          [01:45:01]
BUT THEN IT MIGHT GENERATE A PRETTY BIG DECLINE THE NEXT MONTH. 
          'CAUSE THOSE HOLIDAYS ARE, ARE SORT OF KEY FACTORS. 
          BUT YEAH, NO, I THINK THE, THE SILVER LINING IS THAT OUR BOOKING PACE IS UP THIS TIME LAST YEAR COMPARED TO LAST YEAR. 
          BUT WITH THE, THAT'S A GOOD, THAT'S A GREAT SIGN WITH THE CAVEAT THAT, YOU KNOW, AGAIN, WE'RE COMPARING IT TO WHAT WAS NOT GREAT PERFORMANCE. 
          SO I'M REALLY WORKING WITH, AND YEAH, SO I'VE SAID IT, BUT WE'RE TRYING TO GET SYM TO SHOW THIS, WHAT WOULD THIS COMPARE TO 24? MM-HMM. 
          RIGHT. 
          UM, AND THEN JUST SOME MORE SHORT-TERM RENTAL STUFF. 
          UM, WE CAN'T COMPARE YEAR OVER YEAR IN SYMPHONY FOR SHORT-TERM RENTALS, BUT UM, THAT'S WHY YOU CAN SEE OBVIOUSLY, YOU KNOW, ONLY 9% OF OCCUPANCIES ON THE BOOKS FOR JULY. 
          BUT I LOOK AT MORE OF THE RATE ON THIS SLIDE AND YOU CAN SEE JUST THAT, YOU KNOW, RATES FOR SHORT TERM RENTALS ARE REMAINING PRETTY STRONG GOING INTO JULY WITH OBVIOUSLY VRBO BEING A HIGHER RATE. 
          THOSE ARE TYPICALLY LARGER, LARGER BEDROOM UNITS. 
          SO ANDREW, UM, YOU KNOW, I KIND OF RELY ON YOU TO BE, TO BE THE PERSON THAT SAYS, YOU KNOW, THIS IS WHAT WE HAVE TO BE CONCERNED ABOUT. 
          SO LOOKING AT THIS MM-HMM . 
          REPORT FOR INSTANCE, IS THERE ANYTHING IN THERE THAT YOU SEE THAT SAYS THIS MIGHT SET OFF AN ALARM TO CHANGE THE PATTERN THAT WE'RE, THAT THE CAMPAIGN THAT WE'RE DOING, IS THERE ANYTHING IN THERE THAT YOU SEE THAT IS, UM, ABNORMAL OR IT LOOKS LIKE IT'S TRENDING IN THE WRONG DIRECTION? NOT IN THIS REPORT. 
          UM, TO JOHN'S POINT, I THINK APRIL WILL BE TELLING MM-HMM . 
          UM, I DO SEE SOME WEEKLY REPORTS THAT I DON'T PUBLISH 'CAUSE THEY GET NORMALIZED EACH MONTH. 
          SO I DON'T WANT TO, I MEAN, I SEND 'EM TO THE LODGING COUNCIL, BUT, UM, LET THE LATTER HALF OF APRIL IS, I SHOULD PROBABLY TALK TO THE MIC. 
          SORRY. 
          , THE LATTER HALF OF APRIL IN THE WEEKLY REPORTS IS STARTING TO SHOW SOME SIGNS OF DROPS IN DEMAND YEAR OVER YEAR. 
          NOW I HAVEN'T FULLY LOOKED AT IF IT'S COMPARING IT TO THAT EASTER WEEK. 
          RIGHT. 
          EITHER I WAS, THERE'S A COUPLE WEEKS I WAS AGO. 
          I WOULD EXPECT A FEW WEEKS IN APRIL TO LOOK DOWN. 
          SURE. 
          UM, BUT YOU KNOW, I JUST SAW ONE TODAY THAT LOOKED A LITTLE DOWN AGAIN. 
          UM, SO I'M NOW IS WHEN I'M REALLY LOOKING CLOSELY. 
          UM, I THINK THE CHALLENGE TOO, RIGHT, IS THAT, YOU KNOW, WE ARE IN UNCERTAIN TIMES AGAIN, AND I KNOW THAT SOUNDS CLICHE, RIGHT, WHICH IS WHY I DON'T REALLY, I'M NOT READY TO MAKE ANY CALLS PERSONALLY. 
          UM, BUT YOU KNOW, I THINK WE, WE TALKED A LITTLE BIT ABOUT THIS WITH CITY COUNCIL WHEN WE DID OUR, OUR, OUR BUDGET DISCUSSION, RIGHT? IT'S LIKE HOW ARE FUEL PRICES IMPACTING THINGS? YOU KNOW, HOW IS INTERNATIONAL SENTIMENT IMPACTING THINGS? RIGHT. 
          AND I THINK AIRLINE TICKETS EXACTLY. 
          AIRLINE TICKETS. 
          AND I, I, I DO THINK THE STRATEGY THAT WE WORKED ON WITH DVA HAS SET US UP FOR, I GUESS, SOME RESILIENCY IN THIS SPACE. 
          UM, WHERE, YOU KNOW, WE, OUR DRIVE MARKETS ARE THE ONES THAT WE ARE DOING OUR TRADITIONAL MARKETING IN RIGHT NOW. 
          UM, TRAVEL IS RESILIENT. 
          UM, I ACTUALLY HEARD ONE OF THE BEST CONFERENCE SESSIONS I THINK I'VE EVER HEARD WHEN I WAS AT THE HELM BRISCOE ANNUAL CONFERENCE. 
          IT WAS THE HEAD OF US TRAVEL WITH THE HEAD OF HELM BRISCOE AND ONE OF THEIR KIND OF VPS UP THERE. 
          AND IT WAS JUST A REALLY GOOD CANDID DISCUSSION ABOUT KIND OF WHERE WE'RE GOING AND TRAVEL'S RESILIENT, BUT THE WAY PEOPLE TRAVEL CHANGES AS THINGS CHANGE, RIGHT. 
          AND I THINK THAT, YOU KNOW, PEOPLE WILL STILL GO ON A VACATION. 
          UM, THEY JUST MIGHT NOT GO TO SWITZERLAND. 
          RIGHT. 
          UM, THEY MIGHT NOT FLY. 
          UH, WHICH, YOU KNOW, PUTS US IN A UNIQUE POSITION. 
          WE ALREADY LEAN INTO THAT, LEANED INTO THAT WITH OUR WINTER CAMPAIGN AND REALLY SAYING, YOU DON'T HAVE TO GO ACROSS THE WORLD TO EXPERIENCE SOMETHING OTHERWORLDLY. 
          RIGHT. 
          I MEAN, THAT'S KIND OF THE DIRECTION WE'VE BEEN GOING WITH WITH OUR CAMPAIGNS. 
          UM, IF YOU WANT ME TO MAKE ANY CALLS, GREG, I DO THINK THAT IRONICALLY THIS WILL CONTINUE TO BE THE YEAR OF THE GREAT AMERICAN ROAD TRIP, THE GART, WHICH IS WHAT ONE OF THE ACRONYMS WAS I HEARD LAST YEAR. 
          EVEN THOUGH GAS PRICES ARE HIGH, YOU KNOW, BUT I STILL THINK THEY'RE CHEAPER THAN THE FLIGHTS RIGHT NOW. 
          SO I, I STILL FEEL PRETTY CONFIDENT THAT ROAD TRIPS ARE GONNA BE A PRIMARY DRIVER OF VACATIONS THIS SUMMER. 
          UM, AND OUR CAMPAIGN HAS REALLY RECOGNIZED THAT OR MARKETED TO PEOPLE THAT ARE, THEY DON'T CARE ABOUT FLIGHT PRICES. 
          RIGHT. 
          RIGHT. 
          I MEAN, THAT'S KIND OF PART OF THE STRATEGY IS THAT YOU'VE GOT THIS KHAP ECONOMY WHERE THOSE AT THE TOP AREN'T GETTING DETERRED BY THE INCREASE IN PRICE. 
          UM, SO WE'RE STILL, WE'RE STILL GIVING THEM INSPIRATIONAL PROSPECTING MESSAGING, BUT THEN TO OUR, YOU KNOW, CORE OTHER SEGMENTS, YOU KNOW, WE'RE SAYING, YOU KNOW, COME, COME DRIVE TO US THIS SUMMER. 
          SO, YOU KNOW, AGAIN, AND YOU KNOW, I THINK, YOU KNOW, IT WAS LIKE, I THINK WE EVEN HAD THE FUEL CRISIS WHEN I TALKED TO YOU ALL LIKE IN, IN MARCH AND THAT'S OBVIOUSLY CHANGED, CHANGED THE DECK AND SHUFFLED IT UP. 
          SO, UM, YOU KNOW, I THINK WHAT WHAT WHAT WE'RE COMMITTED TO DOING IS, YOU KNOW, THAT CONVERSATION WITH COUNCIL THAT LAUREN AND I ARE GONNA HAVE THAT TALKS ABOUT, UM, WHAT ARE THE THRESHOLDS THAT DEFINE WHAT BUSINESS PERFORMANCE BEING DOWN OR FLAT YEAR OVER YEAR. 
          AND AGAIN, IF 
          [01:50:01]
WE'RE FLAT TO LAST YEAR, I WOULD CALL THAT DOWN, RIGHT? I MEAN THAT'S, THAT'S JUST THE REALITY OF IT. 
          THAT'S WHY WE, THAT'S WHY WE PUT THAT LANGUAGE IN. 
          UM, AND THEN WORKING TO UNDERSTAND HOW TO MAKE THE CASE FOR THAT. 
          UM, I'LL JUST MAKE A PLUG THAT, YOU KNOW, THE BEST DATA SOURCE THAT WE HAVE, THAT WE DON'T HAVE, WE'VE CREATED IT BUT WE DON'T HAVE IT, IS THAT, UH, BUSINESS PERFORMANCE AND OUTLOOK SURVEY THAT WE SEND OUT QUARTERLY TO THE BUSINESS COMMUNITY THAT WILL GIVE US THE MOST REAL TIME INFORMATION THAT WE CAN SHARE WITH COUNCIL THAT TALKS ABOUT WHAT'S GOING ON. 
          UM, THAT'S WHAT GAVE US THE LEVER TO GET ACCESS TO THE BOOST IN THE SUMMER CAMPAIGN. 
          UM, BY THE TIME WE WENT INTO WINTER, WE HAD ENOUGH MONTHS OF DOWN THAT WE KIND OF USE THAT AS THE CASE. 
          BUT PLEASE HELP US, YOU KNOW, IF COMMUNICATE WITH US WHEN THINGS ARE GOOD AND WHEN THEY'RE BAD. 
          'CAUSE IF YOU'RE ONLY TELLING US WHEN THEY'RE BAD, COUNCIL MIGHT NOT TAKE THAT WITH THE GRAND. 
          THEY MIGHT NOT BELIEVE IT AS MUCH AS IF IT'S LIKE, HEY, WE HAD A GREAT WINTER, BUT WE'RE NOT HAVING A GREAT SUMMER. 
          RIGHT. 
          THAT CONVERSATION'S IMPORTANT TO BE ABLE TO HAVE . 
          YOU'RE WELCOME. 
          . 
          ANYBODY GOT ANYTHING ELSE FOR THE GROUP? I THINK WE CALL THIS MEETING TO ADJOURN. 
          THANK YOU. 
          THANK YOU.
* This transcript was created by voice-to-text technology. The transcript has not been edited for errors or omissions, it is for reference only and is not the official minutes of the meeting.