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YOU.[1. CALL TO ORDER, PLEDGE OF ALLEGIENCE, ROLL CALL ]
CITY COUNCIL MEETING.IT IS TUESDAY, SEPTEMBER 22ND, 2026.
PLEASE JOIN ME FOR THE PLEDGE OF ALLEGIANCE.
I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA, AND TO THE REPUBLIC FOR WHICH IT STANDS, ONE NATION UNDER GOD, INDIVISIBLE, WITH LIBERTY AND JUSTICE FOR ALL.
I'D LIKE TO DEDICATE TO THE PASSING OF SENATOR JOHN KYLE.
MADAM CLERK, CAN YOU CALL THE ROLE PLEASE? MAYOR PLU.
[3. CONSENT ITEMS - APPROVE ]
OKAY.WE'RE MOVING ON TO CONSENT ITEMS. DOES ANYBODY ON COUNCIL, STAFF OR MEMBERS OF THE PUBLIC WISH TO PULL ANY ITEM OFF THE AGENDA? ITEM J.
ITEM J WILL BE PULLED OFF THE AGENDA.
I WOULD ENTERTAIN A MOTION, PLEASE.
I'D LIKE TO MAKE A MOTION THAT WE APPROVE CONSENT ITEMS. UH, THREE A THROUGH.
[5. SUMMARY OF CURRENT EVENTS BY MAYOR/COUNCILORS/CITY MANAGER & COUNCIL ASSIGNMENTS]
FIVE, SUMMARY OF CURRENT EVENTS BY MAYOR COUNCIL, UH, CITY MANAGER AND COUNCIL ASSIGNMENTS.DOES ANYONE HAVE ANYTHING TO PRESENT? I DO YOU WANT I I I HAD ASKED, UM, ANNETTE IF SHE WOULD GIVE US AN UPDATE ON WHAT HAPPENED WITH THE SIGNING OF THE BANNERS FOR THE FIREFIGHTERS THAT WERE HERE.
AND I KNOW SHE HAS A REPORT ON THAT.
UM, SO AS YOU KNOW, WE HAD THE AMERICA'S TWO 50TH BANNERS THAT WERE UP ON 89 A THAT HAVE THE DIFFERENT IMAGES OF SEDONA AND OUR PARKS DEPARTMENT.
UM, WHEN THEY WERE PULLED THOSE DOWN, WE OFFERED THEM UP TO THE COMMUNITY TO SIGN THANK YOUS ON THOSE BANNERS FOR US TO THEN TAKE AND DISTRIBUTE TO THE FIRE CREWS THAT FOUGHT THE POCKET FIRE.
AND SO THOSE WENT OUT LAST THURSDAY TO 19 DIFFERENT COORDINATING AGENCIES.
UM, WE SENT OUT 74 BANNERS TOTAL, AND THEN WE HAD ONE BANNER, UM, THAT WE GAVE TO THE SEDONA MUSEUM, THE HISTORIC MUSEUM TO, TO RETAIN.
UM, SO ALL OF THAT WAS SUCCESSFUL.
WE HAD A LOT OF COMMUNITY MEMBERS SHOW UP AT THE LIBRARY TO SIGN IT, AND WE ALSO HAD PEOPLE SIGN THEM AT THE COMMUNITY CONVERSATION.
UH, COUNCILOR DUNN AND MYSELF ARE THE REPRESENTATIVES ON THE UPTOWN PARKING WORKING GROUP.
AND, UH, UH, FOLLOWING FEEDBACK FROM COUNCIL AT THE LAST, UH, MEETING ON THE TOPIC, THE WORKING GROUP DID MEET AGAIN LAST WEEK, HAVE REVISED, UH, RECOMMENDATIONS FOR COUNCIL.
AND AT THIS TIME, A PRESENTATION IS BEING PUT TOGETHER BY A RESIDENT AND A MEMBER OF THE BUSINESS COMMUNITY.
AND THEY WILL BE JOINTLY PRESENTING THAT TO COUNCIL WHEN IT NEXT COMES BACK TO US.
I WANTED TO ANNOUNCE THAT ON SATURDAY, OCTOBER 17TH, UH, THE NACOG CITY OF SEDONA, OR NACOG, WHICH IS NATIONAL ASSOCIATE, UH, NORTHERN ARIZONA,
IT'S FROM 10:00 AM TO 2:00 PM AT THE COMMUNITY CENTER, 9:30 AM CHECK-IN.
IT'S A FREE EVENT AND LUNCH IS PROVIDED.
THERE'LL BE LEARNING SESSIONS ON THE FOLLOWING TOPICS, SERVICES OFFERED BY THE SEDONA COMMUNITY CENTER, NACOG AND THE CITY OF SEDONA, ADVANCED DIRECTIVES, ADVANCED MEDICAL DIRECTIVES, DEMENTIA INSIGHTS, MEDICARE BASICS, AND PROTECTION FROM SCAMS ON THE CITY'S WEBSITE.
JULIE, IS IT ON THE WEBSITE ALREADY OR IT'S ABOUT TO BE ON THE WEBSITE.
[00:05:02]
WE'RE WORKING ON PUTTING IT ON THE CITY'S WEBSITE, AND YOU CAN CONTACT THE COMMUNITY CENTER.YOU NEED TO REGISTER IN ADVANCE.
CHARLOTTE, SINCE WE HAD A COMMUNITY CONVERSATION ON THE SUBJECT OF SERVICES TO THE ELDERS HERE, I WONDER IF THERE IS A SIGN IN LIST THAT MAYBE THOSE PEOPLE COULD BE CONTACTED TO BE ADVISED OF THIS IN A MORE PERSONAL WAY.
WHERE'S TONY OVER? YES, MA'AM.
OH, LOOK, I COULDN'T FIND YOU
DO, AND I WAS NOT PAYING ATTENTION.
SO DO WE HAVE SIGN IN SHEETS IF YOU'RE THE RIGHT PERSON TO ASK, EVEN FOR OUR COMMUNITY CONVERSATIONS, BECAUSE THE COMMUNITY CONVERSATION WE HAD FOR SENIORS, WHAT WOULD MAKE LIFE BETTER FOR SENIORS? DID WE CAPTURE THE EMAIL ADDRESSES OF THE PEOPLE WHO SIGNED IN AND CAN WE SEND THEM THE FLYER FOR THIS EVENT? SURE.
AND I DO BELIEVE THAT WE DID HAVE SIGN IN SHEETS, SO WE DID CAPTURE THE INFORMATION.
SO I THINK ABSOLUTELY, IT'S, IT'S EASY ENOUGH TO GET THAT INFORMATION BACK OUT TO THE PUBLIC.
SO WHO, WHO WANTS TO BE RESPONSIBLE FOR MAKING THAT HAPPEN? THANK YOU, JULIE.
I DO HAVE ONE MORE IF THE COUNCIL IS.
SO THE PUBLIC, THE COMMUNITY'S INVITED TO A FREE BARBECUE EVENT THAT WE'RE HOSTING AT THE HUB AT THE POSSE GROUNDS OCTOBER 3RD FROM THREE TO FIVE.
IT'S BEING HOSTED BY THE SEDONA POLICE DEPARTMENT.
IT'S THE ANNUAL OUTREACH EVENT.
UM, WE'LL HAVE, UH, ALL SORTS OF ACTIVITIES FOR FAMILIES AND, UM, A CHARACTER CARICATURE ARTIST.
UM, WE'LL ALSO HAVE SEDONA FIRE DISTRICT THERE IN THE COCONINO AND YAVAPAI COUNTY EMERGENCY MANAGEMENT TEAMS, VERDE VALLEY SEARCH AND RESCUE, UM, AND MORE.
SO THIS USED TO BE CALLED THE NATIONAL NIGHT OUT.
NOW IT'S JUST COMMUNITY OUTREACH.
SO, UM, PLEASE COME OUT, ENJOY A HAMBURGER HOTDOG AND MEET THE FINE FIRST RESPONDERS THAT WORK IN OUR AREA.
[6. EXECUTIVE SESSION REPORT]
EXECUTIVE SESSION REPORT, MONIQUE.AFTER EXECUTIVE SESSION, UH, COUNSEL MADE A MOTION TO DIRECT STAFF TO PROCEED AS DIRECTED IN EXECUTIVE SESSION, AND THE MOTION PASSED UNANIMOUSLY.
[7. PUBLIC FORUM]
OKAY.I HAVE A NUMBER OF CARDS IF ANYBODY WISHES TO SPEAK ON AN ITEM THAT'S NOT ON THE AGENDA.
NOW IS THE TIME TO GET A CARD DONE.
I'LL START WITH TIM PERRY, FOLLOWED BY JESSICA WILLIAMSON, JOHN THOMPSON, AND JIM MURPHY.
MY NAME IS TIM PERRY, AND I LIVE IN SEDONA.
IN TONIGHT'S INSTALLMENT OF THE LIES TOLD BY THE CITY OF SEDONA, WE WILL RETURN TO THE LIE THAT THE CITY IS IN SOME WAY INTERESTED IN TRANSPARENCY.
AT SOME POINT LAST YEAR, CITY STAFF INTRODUCED A NEW PORTAL FOR PUBLIC RECORDS REQUESTS, WHICH NOT ONLY REQUIRED THAT REQUESTS BE MADE ONLINE, IT ALSO SHOWED THE PUBLIC A LOG OF ALL THE RECORDS REQUESTS THAT WERE IN PROCESS AND HAD BEEN FULFILLED ALONG WITH THE CORRESPONDENCE RELATED TO THOSE REQUESTS.
AS YOU WELL KNOW, DURING OUR RECENT CAMPAIGN SEASON, THE SEDONA RESIDENTS FIRST SLATE PROPOSED THAT NOT ONLY THE LOG OF RECORDS REQUESTS, BUT ALL THE DOCUMENTS WHICH HAD BEEN RELEASED AS A RESULT OF THOSE REQUESTS BE MADE AVAILABLE TO THE PUBLIC, WHICH WOULD BE EASY ENOUGH TO DO ON THE BACK END OF THE SYSTEM BY UNCHECKING A BOX.
I KNOW THAT TO BE TRUE BECAUSE CITY STAFF HAVE REPEATEDLY BY CHECKING THE WRONG BOX, SHARED OTHER PEOPLE'S DOCUMENTS WITH MY REQUESTS.
AND WHAT DID OUR LOVELY COUNCIL DO IN RESPONSE TO SUCH A PUBLIC SPIRITED PROPOSAL AS THIS? YOU TOOK THE PATHETIC, FRAGILE, CONTEMPTIBLE SPITEFUL ACTION, DESPITE THE ENTIRE COMMUNITY OF PULLING THE LOG OFF THE WEBSITE COMPLETELY.
YOU ACTUALLY TOOK AWAY INFORMATION AND MADE IT HARDER TO FIND.
AND YOU'RE CALLING THIS TRANSPARENCY OR YOU ALL ON CRACK.
I KNOW YOU DON'T WANT US TO HAVE THIS INFORMATION.
IT'S OUR INFORMATION AND WE'RE GOING TO SHARE IT, AND WE'RE GOING TO PUBLISH IT ANYWAY.
BUT IT IS RIDICULOUS AND OBSCENE THAT WE SHOULD HAVE TO DO THE WORK FOR YOU, THAT WE SHOULD HAVE TO DO YOUR JOBS FOR YOU.
THIS COUNCIL'S PRETENSE THAT IT CARES ABOUT TRANSPARENCY WHEN IT IS ACTIVELY TAKING AWAY INFORMATION
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SHOULD NOT ONLY DISQUALIFY EVERY ONE OF YOU FROM HOLDING A PUBLIC OFFICE, IT SHOULD DISQUALIFY YOU FROM ANY KIND OF CIVILIZED INTERCOURSE WITH THE NONS PSYCHOPATHS IN THIS COMMUNITY.PUT THE RECORDS, LOG BACK AND MAKE THE DOCUMENTS AVAILABLE.
I WANNA CONGRATULATE THE CITY AND THE COUNCIL FOR THE SUCCESS OF ITS COMMUNITY CONVERSATIONS, PARTICULARLY THE LAST ONE, WHICH, UM, SUBJECTS WORTHY FIRE PREVENTION, FIRE READINESS, AND, UH, THE REC CENTER.
I UNDERSTAND THERE WAS TREMENDOUS RESPONSE AND A GREAT AMOUNT OF, UH, ENTHUSIASM AND INTERACTION AT THOSE THINGS.
I, UM, I THINK IT'S GREAT THAT THERE FINALLY HAS BEEN IDENTIFIED A USEFUL MECHANISM FOR GETTING PEOPLE TOGETHER.
UM, I'VE NEVER BEEN A FAN OF TOWN HALLS HAVING LIVED THROUGH SOME OF THEM.
I THINK HAVING FOCUSED ONES THE WAY YOU DO HERE AND HAVING THE INPUT, BEING CLEAR TO PEOPLE BEFOREHAND IS VERY IMPORTANT.
AND SO I THINK THAT'S A GREAT STEP FORWARD.
I ALSO THINK, THOUGH, IT BRINGS UP FOR ME ISSUES THAT I'VE DISCUSSED OR WE'VE DISCUSSED IN THE PAST.
THE OUTREACH WAS THE SAME AS IT IS FOR ALL THE STUFF WE DO, AND YET MOST PEOPLE DON'T SHOW UP FOR MOST OF THE THINGS THAT, THAT WE'VE, SO I THINK THE LESSON THAT I LEARNED FROM THIS IS PEOPLE, PEOPLE KNOW ABOUT IT, THEY JUST DON'T WANT TO COME.
AND SO I THINK THAT'S A DIFFERENT ISSUE THAN THE ONE THAT, OH, WE JUST HAVE TO GET THE WORD OUT BETTER.
I THINK THE WORD GETS OUT JUST FINE.
UM, AND I THINK THAT IS A BIT OF REALISM THAT NEEDS TO BE TAKEN INTO ACCOUNT WHEN ONE TALKS ABOUT OUTREACH.
AND, UH, I DON'T KNOW WHETHER ANYBODY AT THE, UH, MOST RECENT ONE WAS AGAINST FIRE PREPARATION OR AGAINST, UM, THE WRECK CENTER.
WHAT I UNDERSTAND WAS THAT MOST OF THE PEOPLE THERE SUPPORTED THE REC CENTER AND HAD GOOD IDEAS.
SO WHAT THAT BRINGS TO MIND TO ME IS THAT I THINK YOU HAVE A LOT OF PEOPLE IN THE COMMUNITY THAT ARE SIMPLY AGAINST SOMETHING AND DON'T COME BECAUSE THEY DON'T, UH, MOST OF THE TIME WHEN YOU PUT THINGS OUT.
I JUST THINK THAT THIS IS AN OPPORTUNITY TO REALLY TAKE A LOOK AT WHAT WORKS, WHAT DOESN'T, AND ALSO WHY IT WORKS AND WHY IT DOESN'T, AND QUESTION THE IDEA THAT PEOPLE ARE OUT THERE JUST BEGGING TO HAVE A CHANCE TO COME AND TALK TO YOU ABOUT A LOT OF THINGS THAT I THINK THE CITY WOULD LIKE INPUT ON, BUT IS NOT YET RISEN TO ANY LEVEL FOR YOUR CONSTITUENTS.
JOHN THOMPSON, RESIDENT OF SEDONA.
THE SECOND INSTALLMENT OF OUR MOMENT OF MOO IS ABOUT UNDERSTANDING METHANE, THE GREENHOUSE GAS, THE CATTLE PRODUCE WHEN THEY BURP AND POOP.
THERE ARE SEVERAL GREENHOUSE GASES THAT TRAP HEAT IN OUR ATMOSPHERE, AND THE ONE WE HEAR THE MOST ABOUT IS CARBON DIOXIDE OR CO2.
ONCE IT'S PRODUCED, IT CAN TRAP HEAT ON OUR PLANET FOR HUNDREDS OR EVEN THOUSANDS OF YEARS BEFORE IT DISSIPATES.
IN CONTRAST, METHANE OR C FOUR MOSTLY BREAKS DOWN IN A DECADE OR TWO, BUT IT TRAPS 100 TIMES MORE HEAT THAN CO2 WHEN FIRST EMITTED.
SO CLIMATE SCIENTISTS USUALLY TALK ABOUT METHANE'S IMPACT OVER A 100 YEAR TIMEFRAME TO MAKE IT EASIER TO COMPARE WITH THE IMPACT OF CO2, STILL OVER THOSE FIRST 100 YEARS, EMITTED METHANE HAS A GLOBAL WARMING POTENTIAL, 28 TIMES THAT OF THE SAME AMOUNT OF EMITTED CO2.
AND WHEN EACH METHANE MOLECULES ONE CARBON AND FOUR HYDROGEN ATOMS DO BREAK APART, THEY COMBINE WITH OXYGEN ATOMS TO PRODUCE WATER H2O AND UNFORTUNATELY, MORE CARBON DIOXIDE, CO2.
THESE CHEMICAL DECAY PROCESSES ARE IMPORTANT TO UNDERSTAND BECAUSE THEY IDENTIFY METHANE AS A PROBLEM, WHOSE SOLUTION WOULD PROVIDE AN IMMEDIATE
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POSITIVE IMPACT, GIVING US SOME BREATHING ROOM TO WORK ON THE EQUALLY IMPORTANT LONG TERM CLIMATE SOLUTIONS.THINK OF IT AS CLEAR CLEARING OUT THE METHANE ALLIGATORS SO WE CAN DRAIN THE CARBON DIOXIDE SWAMP, BUT WHY BOTHER WITH A FEW BELGIAN COWS? HOW ABOUT THE METHANE THAT LEAKS OUT FROM OIL DRILLING OPERATIONS, FOR EXAMPLE? WELL, YES, EVERY FOSSIL FUEL MINING OPERATION THAT CLOSES WOULD ALSO STOP ITS METHANE LEAKS AND FLARES.
BUT CLOSING THOSE OPERATIONS OR CAPTURING THEIR METHANE WASTE IS DIFFICULT AND OR VERY EXPENSIVE.
MOST IMPORTANTLY, WE WOULD HAVE TO PLUG ALL THE LEAKS AND SHUT DOWN ALL THE VENTING AND FLARING BURN OFF OF ALL THE WORLD'S OIL, GAS, AND COAL MINING OPERATIONS TO JUST BARELY SAVE THE AMOUNT OF METHANE THAT LIVESTOCK PRODUCE.
NOT TO MENTION THAT AS INDIVIDUALS OR EVEN AS A COMMUNITY, THERE'S LITTLE WE CAN DO TO PLUG LEAKS AT FOSSIL FUEL MINING OPERATIONS, BUT ON OUR OWN, WE CAN REDUCE OUR BEEF AND DAIRY CONSUMPTION IMMEDIATELY TO POSITIVE EFFECT.
I WELCOME ANY FEEDBACK OR QUESTIONS AT SEDONA, JOHN@ME.COM.
DON'T, THAT'S GONNA BE A TOUGH ONE TO FOLLOW.
MAYOR JIM MURPHY, CITY OF SEDONA.
UH, I WANNA START BY ECHOING MS. WILLIAMSON'S COMMENTS THAT, UH, I ALSO ATTENDED THE REC CENTER FORUM.
I DID NOT GO TO THE FIRE FIREWISE.
I ALREADY GOT THAT PART NAILED.
UM, BUT I WANT TO APPLAUD, UH, JOSH FREEMAN AND THE JOB THAT HE DID THERE.
I HAPPEN TO SIT WITH, UH, COUNCILOR, UH, FAFF AND MR. MYS HERE.
AND, UH, IT WAS A RE A GREAT ROUND TABLE, SO VERY WELL DONE BY THE CITY OF SEDONA.
UM, WHICH BRINGS ME TO THE REASON I'M REALLY HERE TONIGHT, WHICH IS TO TALK ABOUT OUR NEW CITY CODE.
TALKED ABOUT IT LAST TIME WE WERE HERE, AND I COULD SAVE YOU GUYS THREE MINUTES AT EVERY COUNCIL MEETING IF WE CAN MAKE SOMETHING HAPPEN WITH THIS.
UM, WE ADDRESSED IT BEFORE AT THE LAST COUNCIL MEETING, MAYOR, YOU SAID, AND THE CITY MANAGER BOTH, UH, AGREED, EVEN THOUGH YOU DON'T SPEAK IN PUBLIC FORM, YOU AGREED THAT YOU WOULD LOOK INTO IT.
NOTHING HAS HAPPENED AT THE REC CENTER MEETING.
I HAPPENED TO PULL A COUPLE OF THE PARK AND REC PEOPLE ASIDE TO FIND OUT WHERE WE WERE.
WAS IT GONNA HIT THE WEBSITE? WAS IT GONNA HIT THE PARKS MAP FOR THE CITY? UM, WHAT WAS GOING ON? WERE WE GONNA SEE SIGNS? UH, WHAT'S, WHAT'S, WHAT, WHAT'S GOING ON WITH THIS CULTURAL PARK? AND, UH, NOBODY KNEW WHAT I WAS TALKING ABOUT.
SO I DON'T THINK ANYTHING CAME FROM OUR LAST COUNCIL MEETING.
SO I WOULD ASK YOU AT THIS COUNCIL MEETING, CAN WE MAKE SOMETHING HAPPEN? THE CITY VOTERS VOTED 3000 TIMES THAT THAT'S WHAT THEY WANTED TO HAVE HAPPEN.
WE'RE TALKING ABOUT REC CENTERS THAT ARE FAR OFF IN THE FUTURE.
60% OF THE VOTERS SAID THAT THEY WANTED THAT AS A CULTURAL PARK, AND YET NOTHING'S HAPPENING WITH IT.
SO WE'D LIKE TO SEE SOME TYPE OF ACTION, LIKE TO KNOW WHAT'S GOING ON WITH THE SIF SIF WANTED.
A PART OF THAT WE HEAR THE LOWELL OBSERVATORY IS, IS CONSIDERING COMING DOWN AND, AND LOOKING AT THE SITE.
THESE ARE GREAT THINGS FOR THE CITY OF SEDONA.
THAT'S A BEAUTIFUL PIECE OF REAL ESTATE WE HAVE THERE.
WE'VE DESIGNATED A CULTURAL PARK.
I THANK YOU FOR PUTTING IT, CODIFYING THE CODE AND PUTTING IT INTO THE CITY CODE.
SO WE NOW KNOW WE HAVE A CULTURAL PARK.
WHY DON'T WE PUT IT OUT FOR EVERYBODY TO SEE THAT? UM, SO IT'S SAD TO SEE THAT NOTHING'S TRANSPIRING WITH THAT.
AND I WOULD ASK THAT SOME ATTENTION BE GIVEN TO THAT.
UM, THE LAST THING I WANNA ADDRESS IS, IS IN TALKING TO THE PARKS AND REC FOLKS AT THE REC CENTER FORUM, UH, I WAS, I WAS, I HEARD SOME SCUTTLEBUTT THERE THAT SAID THAT THEY DON'T KNOW WHAT THEY WANT TO NAME IT, AND THEY WERE GONNA COME BACK TO COUNCIL FOR A NAME.
IT SAYS IN YOUR CITY CODE THAT IT'S THE CULTURAL PARK, IT'S ON CULTURAL PARK PLACE.
ALL THE SIGNS THAT ARE THERE TODAY WITH HOURS OF OPERATIONS SAY, UH, CULTURAL PARK.
SO I WOULD ASK THAT WE MAKE SOME MOVEMENT ON THIS.
I KNOW IT'S NOT WHAT THE CITY COUNCIL WANTED.
I KNOW IT'S NOT WHAT THE CITY WANTED, BUT THE VOTERS DID WANT IT.
AND IT'S THE CULTURAL PARK THAT NEEDS TO BE RECOGNIZED AS SUCH.
AND I WOULD THANK YOU FOR PAYING SOME ATTENTION TO THAT ISSUE.
THANK YOU FOR YOUR TIME TONIGHT, ANNETTE.
AND, UH, MONIQUE, DO YOU HAVE ANY UPDATES FOR US ON THE STATUS YES.
OF THE PROJECT? THANK YOU, MAYOR FOR THE QUESTION.
COUNSEL, UM, I'M NOT SURE WHICH STAFF MR. MURPHY SPOKE TO AT THE REC CENTER DISCUSSION, BUT THEY MAY NOT BE THE STAFF THAT ARE INVOLVED IN THE PROJECT.
UM, YES, WE'RE CONFIRMING THROUGH LEGAL WHAT NAME TO USE.
I ASKED JOSH DEVELOP A SIGN LAYOUT WORK WITH COMMUNITY DEVELOPMENT ON MAKING SURE IT MEETS THE SIGN CODE, COME UP WITH A LOCATION, PLACEMENT, ALL THOSE TYPES OF OPTIONS SO THAT WE COULD FIGURE OUT WHERE WE'RE GONNA PUT THE SIGN AND WHAT YOU GUYS WOULD LIKE TO APPROVE FOR THAT.
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I'M SORRY HE RECEIVED THAT INFORMATION INCORRECTLY AT THE COMMUNITY CONVERSATION, BUT WE ARE WORKING ON IT.[9.a. Discussion/possible action regarding items pulled off 3. Consent Items.]
NINE, A DISCUSSION, POSSIBLE ACTION REGARDING ITEMS PULLED OFF, UH, THE CONSENT AGENDA, ANDY? YES.THANK YOU, MAYOR AND COUNCIL FOR THIS ITEM.
CITY STAFF CONTINUE WORKING WITH ARIZONA WATER STAFF, UM, COLLABORATIVE ON FINALIZING THE AGREEMENT.
WE DO STILL HAVE SOME ITEMS TO WORK THROUGH.
SO WE'RE ASKING COUNSEL TO TABLE THIS ITEM TO THE OCTOBER 13TH MEETING.
AT THAT POINT, WE DO EXPECT TO HAVE THAT AGREEMENT FINALIZED.
OKAY, SO IS THERE A MOTION? UH, I MIGHT LIKE TO MAKE A MOTION TO TABLE, UH, THE ITEM FORMALLY KNOWN AS THREE J, UH, TO THE OCTOBER 13TH MEETING.
[9.b. AB 3349 Discussion/possible action for approval of an Ordinance amending SCC Article 15 (2024 I-codes and the 2023 National Electrical Code). ]
NINE B, DISCUSSION, POSSIBLE ACTION FOR APPROVAL OF AN ORDINANCE AMENDING SCC ARTICLE 15, 20 24 AYE CODES AND THE 2023 NATIONAL ELECTRICAL CODE.OH, I GET, I DIDN'T REALIZE HE WAS JOINING.
UH, GOOD AFTERNOON, MAYOR, MADAM MAYOR, VICE MAYOR AND COUNCIL MEMBERS.
UM, FOR THE RECORD, MY NAME IS STEVE MERTIS.
I'M THE ASSISTANT DIRECTOR OF COMMUNITY DEVELOPMENT.
AND WE ARE HERE TONIGHT, UH, TO CONTINUE THE DISCUSSION AND, UH, HOPEFULLY, UM, GET SOME, UH, MAYBE VOTE ON, UH, APPROVING, UH, THE PROPOSED BUILDING CODES THAT, UH, ARE, ARE WITHIN THIS DISCUSSION TONIGHT.
WHAT WE'RE LOOKING TO DO IS ADOPT THE 2024 I CODES.
IT'S THE INTERNATIONAL, UH, CODE COUNCIL SET OF CODES, WHICH INCLUDE THE BUILDING CODES, RESIDENTIAL CODES, UH, ON AND ON AND ON.
THERE ARE SOME CHANGES, UH, FROM WHEN WE LAST MET BACK IN MAY.
WE DID TALK ABOUT, UH, POSSIBLY ADOPTING THE INTERNATIONAL PROPERTY MAINTENANCE CODE.
UH, BASED UPON THE AMOUNT OF DISCUSSION THAT THERE WAS ON THAT CODE ALONE, UM, WE HAVE DECIDED STAFF DECIDED TO, UH, REMOVE THAT, UH, TO BE PRO FORTH TOWARDS COUNCIL AT A LATER DATE.
SO TO GIVE IT ITS PROPER, UH, ALLOWANCE FOR DISCUSSION.
UM, ALSO AT THE MAY MEETING, UH, THERE WAS A SUGGESTION, UH, OR A QUESTION OF WHETHER OR NOT WE SHOULD ADOPT THE WILDLAND URBAN INTERFACE CODE, ALSO KNOWN AS THE WWE.
UH, BASED UPON FEEDBACK FROM COUNSEL ON THE COSTS OF DOING SO, UH, THAT HAS ALSO BEEN PULLED OFF OF THE REQUEST TONIGHT.
UM, WHY ADOPT? UH, WE'VE GONE THROUGH THESE, UH, BEFORE, BUT REALLY QUICKLY, UH, THESE CODES ARE NOT, UH, AESTHETIC CODES.
THESE ARE NOT, UH, WHAT WE FIND IN THE, UM, THE LDC, THE LAND DEVELOPMENT CODE.
THESE ARE CODES THAT PROTECT THE HEALTH, SAFETY, AND WELFARE OF OUR RESIDENTS.
UH, WE ARE CURRENTLY TWO CYCLES BEHIND.
UH, THESE CODES COME OUT EVERY THREE YEARS.
UH, THE AREA MUNICIPALITIES, WE MEET EVERY SIX YEARS TO GO OVER THESE CODE ADOPTION PROCESSES.
UM, AND, UH, IF WE DON'T ADOPT THE, THE 2020 FOURS, UH, THE NEXT, IF WE WANT TO KEEP IN LINE WITH THE SIX YEAR PROCESS, WE'RE LOOKING AT 2030.
UH, NEW PRODUCTS AND TECHNOLOGIES AND PROCEDURES ARE WHAT THESE CODES BRING TO US BEYOND THE HEALTH, SAFETY AND WELFARE, UH, UH, SAFETY ISSUES.
AND, UH, AS I SAID, WE DO WANNA STAY CONSISTENT WITH AREA MUNICIPALITIES.
UH, AND THIS HAS BEEN A COUNCIL PRIORITY IN THE LAST COUPLE YEARS.
UH, A LIST OF MUNICIPALITIES THAT HAVE ALREADY ADOPTED TO 2020 FOURS.
EVERYONE AROUND US, INCLUDING BOTH COUNTIES.
UH, FLAGSTAFF IS, UH, IN LOCKSTEP WITH US RIGHT NOW.
[00:25:01]
UH, THEY'VE GONE THROUGH THEIR SECOND MEETING OF DISCUSSIONS ON THE CODES AND LOOKING TO, UH, ASK THEIR COUNSEL TO ADOPT IT AT THE NEXT MEETING.UH, SO THEY, THEY ALSO WILL BE ADOPTING THE 2020 FOURS AND THE 23, UH, NATIONAL ELECTRIC CODE.
IS IT REALLY LOCKSTEP? ARE THERE MODIFICATIONS THAT WE'RE MAKING THAT OTHER PEOPLE DIDN'T MAKE, OR OTHER PEOPLE MADE MODIFICATIONS THAT WE DIDN'T MAKE? YES.
THANKS FOR THAT CLARIFICATION.
UM, EVERY MUNICIPALITY IS GONNA HAVE SLIGHTLY DIFFERENT, UM, AMENDMENTS.
UH, WHEN I SAY LOCKSTEP, I'M TALKING ABOUT THE FACT, UH, OF ADOPTING THE, THE BASE CODES.
SO YES, FLAGSTAFF IS GONNA HAVE AMENDMENTS THAT THEY FEEL ARE PARTICULAR TO FLAGSTAFF.
WE'RE GONNA HAVE SOME HERE, THERE WE FEEL ARE PARTICULAR HERE THROUGH THE PROCESS, UH, THAT I WENT THROUGH THAT THE YEAR LONG PROCESS OF MEETING WITH, UH, THE AREA MUNICIPALITIES, INCLUDING PRESCOTT AND PRESCOTT VALLEY.
CHINO VALLEY, UM, WE DID TRY TO MAKE OUR AMENDMENTS AS CLOSE AS POSSIBLE TO EACH OTHER, BUT OF COURSE, WE HAVE, UH, DIFFERENCES BETWEEN ALL OF OUR CITIES.
SO THERE WILL BE SOME DIFFERENCES IN THOSE AMENDMENTS.
BUT THE BASE BUILDING CODES, THE BUILDING CODES THAT THE ARCHITECTS AND THE CONTRACTORS START WITH WILL BE THE SAME.
IS THERE ANYTHING OF NOTE THAT WE SHOULD KNOW ABOUT, ABOUT SEDONAS UNIQUENESS? THINGS THAT WE DID THAT NOBODY ELSE IS DOING? UH, ONE OF THOSE THINGS IS, UM, WE ARE, UH, LOOKING TO ADOPT THE 2018, UH, ENERGY CODES, WHICH IS WHAT WE DISCUSSED LAST TIME.
THAT IS, UH, ONE OF THE, UH, UH, WAYS TO SAVE SOME MONEY WAS TO STICK WITH THE 2018 ENERGY CODES.
UM, SOME OF OUR MUNICIPALITIES, SUCH AS CHINO, UH, AND YAVAPAI COUNTY, UM, THEY DIDN'T MOVE UP TO THE EIGHTEENS.
AND SO, UM, EVEN THOUGH WE ARE NOT PROPOSING TO ADOPT THE 2020 FOURS, THERE ARE STILL SOME, UH, UH, MUNICIPALITIES, UH, THAT, UH, HAVE ALSO NOT ADOPTED THE 20 EIGHTEENS.
UH, THERE ARE SOME OTHER THINGS THAT ARE, UH, UH, SOME OF, UH, ONE OF OUR AMENDMENTS IS TO, UH, UH, REQUIRE, UH, TWO PIECES OF REBAR.
UH, NUMBER FOUR, REBAR IN ALL FOOTINGS, CONTINUOUS AROUND THE PERIMETER FOOTINGS.
UH, THAT'S SOMETHING THAT, UH, CITIES LIKE, UH, COCONINO AND US, UH, WE DO REQUIRE.
IT'S NOT ACROSS THE BOARD WITH OTHER, UH, MUNICIPALITIES.
AND, AND WE HAVE THAT IN OUR AMENDMENT BECAUSE, UH, OF, OF OUR, UH, CURRENT, UH, UH, OUR, OUR EARTH, OUR LAND, OUR, OUR ROCK OR STONE, IT'S A VERY CHEAP INSURANCE, UH, SO THAT WE DON'T HAVE TO ASK FOR FULL BLOWN SOILS TESTS.
UM, WHEREAS, UH, THE COUNTY, THEY DO ASK FOR THAT FULL-BLOWN SOILS TEST.
SO YEAH, THERE ARE DIFFERENCES, UH, IN AMENDMENTS, AND MANY OF THOSE ARE BASED UPON OUR OWN DIFFERENT MUNICIPALITIES.
UM, THE CODES DO ALLOW FOR ALTERNATIVE CONSTRUCTION.
THIS IS SOMETHING THAT WE'VE BEEN, UH, UH, UH, TALKING ABOUT AND, UH, THAT THE, UH, THE CITIZENS HAVE BEEN IN DISCUSSING THAT.
UH, YOU KNOW, ARE THERE OTHER WAYS, UH, THAT WE CAN BUILD THAT MIGHT BE CHEAPER, UM, MIGHT USE, UH, DIFFERENT TYPES OF MATERIALS.
AND THE 2024 INTERNATIONAL RESIDENTIAL CODE DOES IDENTIFY A LOT OF THESE NEWER TYPES OF CONSTRUCTION.
UM, UH, I'LL GO TO THE SECOND ONE HERE.
THE S SA EBI, IT'S ACTUALLY A, A, THE PERSON THAT DEVELOPED THIS, THAT'S HIS LAST NAME.
UH, IT'S AN ALTERNATIVE BUILDING SYSTEM THAT WE CALL SABS.
UM, AND IT INCLUDES, OR, OR IT ALLOWS THE USE OF THESE, UH, BLOCKS OF STYROFOAM TO GET GLUED TOGETHER.
THERE'S AMECHE PRODUCT THAT THEN GETS TRIALED OVER IT FROM AN A QUARTER ONLY, A QUARTER OF AN INCH TO A HALF AN AN INCH, UH, ON THE TOP, INSIDE AND OUTSIDE.
AND JUST THOSE TWO METHODS CREATE THE HOMES.
THE TWO UPPER PICTURES YOU SEE THERE ARE CREATED, UH, USING THE SABS METHOD.
AND IT FAR OUT, IT, IT EXCEEDS OUR WIND LOADS.
UH, OUR, OUR MINIMUM REQUIRED, UH, LIVE LOADS, UH, OUR SNOW LOADS.
UM, AND IT'S A, WE HAVE A HOUSE GOING UP RIGHT NOW USING THIS PROCESS.
UM, SO WE'RE GONNA FIND A, A OUT A LOT MORE ABOUT THIS, UH, AS THAT, THAT HOME GETS BUILT.
UH, IT ALSO LOOKS AT COBB CONSTRUCTION, WHICH IS A MONOLITHIC ADOBE.
UH, IT LOOKS AT, UH, CONTAINER HOMES
[00:30:01]
THING, UH, CONTAINER HOMES WE'VE ACTUALLY HAD BROUGHT BEFORE US BEFORE.NOW WE HAVE STANDARDS THAT ARE RECOGNIZED WITHIN THE IIRC THAT WE CAN BETTER ADDRESS CONTAINER HOME CONSTRUCTION.
AND OF COURSE, 3D PRINTED CONSTRUCTION, UM, WHICH WE'VE BEEN HEARING A LOT ABOUT.
SO FROM THE MAY, UH, WORK SESSION COUNSEL DID HAVE FOUR REQUESTS.
UH, SPECIFIC TO THE CODE UPDATES, THERE WERE MORE REQUESTS MADE, UH, TO THE, UH, PROPERTY MAINTENANCE CODES, UH, WHICH WE WON'T DISCUSS HERE AGAIN.
UH, SO THE FIRST ONE WAS TO PROVIDE INFORMATION ON THE COST OF BUILDING PERMITS AND THE COMPARISON OF OUR FEES WITH OTHER AREA MUNICIPALITIES.
AND I DO HAVE A CHART THAT, UM, YOU'LL BE SEEING, UH, NEXT, UH, THAT WILL ADDRESS THAT.
UH, THE SECOND REQUEST WAS TO REVISE THE SIGNIFICANT AMENDMENT CHANGES SPREADSHEET TO INDICATE, UH, UH, ON EACH OF THOSE AMENDMENTS, WHETHER THEY INCREASE, DECREASE, OR DO NOT AFFECT THE COST OF BUILDING.
UH, YOU HAVE THAT DOCUMENT IN YOUR PACKET, AND IF YOU WANTED, WE, WE CAN DISCUSS THAT FURTHER.
THE THIRD ONE WAS TO IDENTIFY WHICH CODE SECTIONS COULD BE REMOVED TO REDUCE STRESS, UH, REDUCE COST.
UM, I'M TRYING TO REDUCE STRESS, UM,
AND, UH, THAT ALSO, UH, IS WITHIN THE PACKET.
AGAIN, WE CAN DISCUSS THAT FURTHER IF YOU'D LIKE.
AND LASTLY, UH, YOU, UH, ASKED ME TO INVITE MEMBERS OF THE, UH, CONTRACTOR FOCUS GROUP, UH, TO SPEAK TONIGHT.
AND WE DID NOT GET ANY, UH, ACCEPTANCE FOR THAT.
UH, UM, MOST OF OUR CONTRACTORS ARE BASICALLY STILL WORKING RIGHT NOW IF THEY'RE NOT IN THE FIELD.
THEY'RE WORKING ON TOMORROW SCHEDULE.
UM, WE DID, UH, RECEIVE SOME RESPONSES TO A QUESTIONNAIRE TO THEM AGAIN, THAT ARE IN YOUR PACKET.
SO, UM, THIS IS A CHART THAT, UH, UH, THAT I MADE UP AFTER DOING AN ANALYSIS OF THE FEE SCHEDULES OF THE SURROUNDING MUNICIPALITIES.
UM, TO KIND OF SUMMARIZE IT, UH, YOU CAN SEE IN GREEN, AND I HOPE THAT'S GREEN 'CAUSE I'M COLORBLIND.
UH, THAT WHEN WE LOOK AT TOTAL PERMIT FEES AND PERMIT FEES ARE THE ACTUAL, UM, IDENTIFIED PERMIT FEE FOR, WHICH IS PART OF THE VALUE.
IT'S, IT'S, IT'S, UH, SUMMED UP VIA THE EVALUATION OF THE WORK BEING DONE ALONG WITH THE PLAN REVIEW FEE, WHICH IS A PERCENTAGE OF THAT, UH, PERMIT FEE.
UM, IF WE USE THE ACTUAL PERMIT FEES, SEDONA HAS THE LOWEST PERMIT FEES IN THE AREA.
WHEN WE ADD IN THE OTHER FEES THAT COME A PART OF THAT, THAT ARE A PART OF THAT PERMIT, WHICH IS OUR WASTEWATER CAPACITY FEES AND OUR DIFF FEES, UM, THEN OBVIOUSLY, UH, OUR FEES INCREASE.
BUT WE HAVE TO BE HONEST HERE THAT YEAH, IT LOOKS REALLY BAD.
BUT THE OTHER CITIES, THEY ASSESS TAXES FOR, UH, TO PAY FOR THINGS THAT, UM, PROPERTY TAXES THAT GO TOWARDS PAYING FOR THINGS THAT, UH, OUR DIFF FEES GO TOWARDS.
AND, UH, THEY ALSO, UH, HAVE, UH, UH, WHAT, WHAT WAS THAT WORD YOU USED? EXACTIONS.
AS PART OF DEVELOPMENT, UH, REVIEWS THAT WE DON'T HAVE HERE.
SO I'M, I'M SENSING A QUESTION.
I MEAN, THIS IS THE HEART OF IT.
AS YOU ALL MAY REMEMBER, I WAS MAYBE THE ONLY PERSON, I'M NOT SURE, BUT I VOTED AGAINST THE DIFF FEES BECAUSE I WANNA REDUCE THE COST OF CONSTRUCTION, NOT INCREASE THE COST OF CONSTRUCTION.
AND AT THE TIME, I REMEMBER BEING TOLD THAT ALL THESE MUNICIPALITIES WERE IN THE PROCESS OF IMPLEMENTING DIFF FEES.
AND SO WE WEREN'T GOING TO BE AN OUTLIER, EXCEPT THEY HAVEN'T.
AND HOW LONG AGO DID WE DO THE DIFF FEES? UM, I WOULD SAY OVER A YEAR AGO NOW.
MAYBE A YEAR AND A HALF AGO, I THINK.
SO DO YOU, DO YOU KNOW, AND IF YOU DON'T KNOW, THAT'S FINE.
BUT I WOULD LIKE US TO, TO COME BACK WITH WHAT ARE THE INTENTIONS OF THE OTHER COMMUNITIES WITH REGARD TO DIFF FEES, BECAUSE, UH, WE'RE JUST OUT OF LINE.
UH, YES, WE HAVE CONTACTED THE OTHER COMMUNITIES.
UM, COTTONWOOD, UH, IS NOT, UH, TALKING TO THE COMMUNITY DEVELOPMENT DIRECTOR.
UM, THEY'RE NOT CURRENTLY LOOKING AT A DFI ASSESSMENT.
UM, CLARKDALE INDICATED THAT THEY DON'T EVEN HAVE MONEY
[00:35:01]
FOR, UM, THE, THE, THE, I'M SORRY.UM, AND, UH, CAMP VERDE DID NOT RESPOND TO OUR, UH, OUR QUESTION.
UH, BUT IN LOOKING AT THEIR CONSOLIDATED FEES, UH, THERE ARE NO DIFF FEES THAT ARE A PART OF THAT.
WHAT ABOUT THE COUNTY? SO THE COUNTY, UH, UNFORTUNATELY I DON'T HAVE THAT INFORMATION, SO I, I JUST WOULD LIKE TO REMIND COUNSEL THAT ON A $500,000 HOUSE, WE'RE ASSESSING $34,000.
THAT'S A HUGE PERCENTAGE OF $500,000 FOR FEES, PERMIT FEES.
UM, SOME OF THE MUNICIPALITIES, THOUGH THAT DON'T HAVE DIFF FEES, DO THEY HAVE PROPERTY TAXES THAT ARE SUPPORTING SOME OF THESE, THE THINGS THAT WE USE DIFF FEES TO SUPPORT? YES.
THAT'S, CAN YOU TELL ME WHICH ALL OF THEM IT IS OUR UNDER ALL OF THEM? YEAH, ALL OF THEM.
I, I DON'T THINK THAT'S, I DON'T THINK THAT'S NECESSARILY THE CASE.
I DON'T THINK THEY ALL HAVE PROPERTY DEBT.
THE VERDE VALLEY CITIES, EVERY SINGLE CITY HAS A PROPERTY DEBT PROPERTY, I DON'T THINK SO.
WHO IS THAT? CAN YOU FIND OUT? SO, WELL, I GUESS WE COULD HAVE FINANCE TAKE A LOOK, BUT I THOUGHT THAT THEY DID.
JUST USING THIS DOUBLE CHECK DOUBLE.
AND TO COMBINE WITH THAT, WE SHOULD KNOW IF ANY OF THE CITIES DO EXACTIONS ON SINGLE FAMILY HOMES AS WELL.
I DON'T KNOW IF THEY WOULD ON A SINGLE FAMILY HOME, BUT IF THEY DO, THAT'S A SIGNIFICANT ELEMENT IN COST, RIGHT? LET'S COMPARE, YOU KNOW, EVERYTHING, THE TOTAL COST MM-HMM
AND THEN WE CAN SEE HOW FAR OFF WE ARE, OR WE AREN'T SURE.
BUT, BUT THESE TABLES
AND I WILL SAY, AS FAR AS EXACTIONS GO IT, AND, AND WE WILL FIND THAT OUT AND, AND GET BACK WITH YOU ON THAT.
BUT YEAH, TYPICALLY THERE WOULD, THERE WOULD NOT BE EXACTIONS FOR A SINGLE FAMILY HOME PER SE.
IT WOULD BE FOR THE DEVELOPMENT ITSELF.
WHEN A DEVELOPER COMES IN AND PROPOSES A SUBDIVISION, IF THERE'S TURNING LANES THAT ARE NEEDED, YOU KNOW, STREET LIGHTS THAT ARE NEEDED, THOSE ARE THINGS THAT, THAT AT THAT TIME WOULD BE TOLD, THE DEVELOPER WOULD BE TOLD IT'S EXPECTED THAT THEY WOULD COVER THOSE COSTS.
SO, WHEREAS WITH OUR DEVELOPMENTS, THE DIFF FEES COVER THOSE COSTS.
WELL, OUR DEVELOPMENT AGREEMENTS DO CONTAIN, UH, AREAS WHERE THE, WE EXPECT THE DEVELOPER TO, TO MAKE IMPROVEMENTS, PARTICIPATE IN THE COST.
SO, I MEAN, THAT'S AN ADDITION FOR US AS WELL.
IT'S NOT THAT THEY DO IT AND WE DON'T BECAUSE IT'S ALL INSIDE THE DIFF FEES.
YEAH, THAT'S A GOOD POINT, RIGHT? I THINK WHEN YOU'RE UPDATING THAT TABLE AND INCLUDING THESE OTHER COMPONENTS THAT ARE BEING REQUESTED, IT WOULD BE GOOD TO POINT OUT THE IMPACT OF THE IMPACT ON THE, UH, DEVELOPER OR PROPERTY OWNER FOR WHAT'S BEING BUILT VERSUS WHAT'S THE BURDEN THAT EXISTING RESIDENCE WILL CARRY INSTEAD.
SO, UM, THE NEXT PART WAS WHETHER OR NOT YOU HAD HAD QUESTIONS ON THE, UH, REVISED SIGNIFICANT AMENDMENT CHANGES SPREADSHEET, WHICH IDENTIFIED THOSE AMENDMENTS WHICH WOULD INCREASE, DECREASE, OR KEEP COSTS THE SAME.
WHAT PAGE IS THAT IN THE PACKET? OKAY, IT STARTS OFF PACKET PAGE 1 44.
STEVE, JUST A, A QUESTION HERE.
IT'S REALLY KIND OF SLIDE SIX, BUT IT MAY BE BURIED IN THE SPREADSHEET TOO, THE ALTERNATE CONSTRUCTION TYPES.
SO NOW IF THIS PASSES, IT'LL BE IN OUR CODE OR WILL BE IN OUR CODE.
AND WE ASSESS THE FEES, THOSE FEES TO PERMIT AND PLAN REVIEW FEES ARE KIND OF, THAT'S A ONE, ONE SIZE FEE.
THIS WOULD BE KIND OF NEW WORK FOR US.
SO I'M WONDER, MY QUESTION REALLY IS ABOUT HOW DIFFICULT NOW FOR A NOVEL CONSTRUCTION TECHNIQUE, YOU TALKED ABOUT SOBS, WE'VE DONE ONE OR MAYBE MORE, BUT IF SOMEONE CAME TO US WITH ONE OF THESE NEW CONSTRUCTION TECHNIQUES, THEY'RE NOT GONNA GET HIT WITH SOMETHING ELSE BECAUSE WE HAVE A LEARNING CURVE TO GET THROUGH.
[00:40:01]
NOT.THE, THE FEES ARE STRICTLY BASED UPON VALUATION.
CAN I ASK A QUESTION WHILE WE'RE MM-HMM.
UM, THE CONTRACTOR QUESTIONNAIRE THAT YOU SENT OUT, THERE ARE THREE RESPONSES IN THE PACKET, ALL OF WHICH ARE GENERALLY IN FAVOR OF, UM, WHAT'S BEING PROPOSED.
BUT HOW MANY WERE REQUESTED? UM, I SENT THAT OUT TO PROBABLY 18 CONTRACTORS.
AND THREE RESPONDED AND NO RESPONSE FROM THE OTHERS.
AND I SENT IT OUT THREE TIMES.
UM, THE NEXT, UH, DOCUMENT THAT, UH, I WANTED TO BRING UP IF YOU WANTED TO, IF YOU HAD QUESTIONS ON, WAS THE ANALYSIS OF THE CODE QUESTION, UH, CODE SECTIONS THAT COULD BE REMOVED FOR COST SAVINGS? YES, STEVE, I DID HAVE A QUESTION ABOUT THAT.
SADLY, MY NOTE WASN'T COMPLETE BECAUSE IN ONE SECTION I READ IN THE STAFF REPORT, THERE WAS A INCREASE THE COST OF 8 23 AND A $3,112 SAVINGS.
BUT THEN ON PAGE 180 7, THERE'S DIFFERENT NUMBERS, $6,000, 6,400 OR $6,700 COST AND SAVINGS OF SIX 19 AND 1 75.
AND I DIDN'T GET THE DIFFERENCE BETWEEN THOSE TWO SECTIONS IN THE STAFF REPORT, BUT I DON'T HAVE A REFERENCE FOR YOU FOR THE FIRST ONE.
SO IT MIGHT BE THAT YOU'RE, UM, YOU'RE ADDRESSING, OR, OR YOU'RE LOOKING AT, UH, WHAT THE HOME BUILDERS ASSOCIATION DOCUMENT IDENTIFIED AS THE CHANGES BETWEEN, UH, THE 2018 BUILDING WITH THE 2018 AND BUILDING WITH THE 2024.
AND THAT WAS A DIFFERENCE, UH, BETWEEN A SAVINGS OF, OF, AND UNFORTUNATELY I HAVE THAT NUMBER.
UM, PACKET PAGE 2 62, IS THAT 8 23 REFERENCE.
SO IT HAS BOTH THE SAVINGS AND A COST.
AND THAT IS BECAUSE THERE IS A DIFFERENCE BETWEEN, UM, UH, THE HIGH AND THE LOW ENDS.
SO IN THE CODES, UM, YOU ARE GOING TO HAVE, UH, YOUR OWN CHOICES TO MAKE, UH, ON WHETHER OR NOT YOU'RE GONNA PUT A DECK ON THE HOUSE OR WHETHER OR NOT YOU'RE GONNA, UM, UH, PUT, PUT IN A POOL.
UH, I DON'T, WE WILL TAKE THE POOL OUT OF IT.
UM, UH, BUT IT'S, UH, IT'S BASED UPON, UH, A RANGE, UH, IN THAT REPORT OF WHAT'S THE HIGH, WHAT'S THE LOW IF THEY DON'T PUT DECKS ON THE HOUSE? WELL, THERE IS, THERE WERE A FEW EXTRA, UH, CODE REQUIREMENTS, UH, THAT WOULD ADD ADDITIONAL COSTS IF YOU DID PUT A DECK ON THE HOUSE OR IF YOU DON'T HAVE A DECK ON THE HOUSE.
SO THAT'S WHY THAT THAT REPORT, UH, HAS A RANGE.
AND BASED UPON THAT RANGE, UH, THE ADDITIONAL COST OF USING THE 2024 IS ANYWHERE BETWEEN THE SAVINGS OF $800 AND, UH, A COST OF, UM, I DON'T HAVE THAT NUMBER IN FRONT OF ME.
I, I THINK ONE OF THE, THE THOUGHTS WHEN I FIRST REVIEWED THE STAFF PACKET WAS ON PAGE 180 8.
IT WAS ESTIMATED TOTAL SAVINGS OF 67 25, OR A SAVINGS OF NEGATIVE 1 75, BUT A 38.4 YEAR RETURN ON INVESTMENT SEEMS BIG.
IT SEEMS LIKE A LONG TIME FOR US TO, YOU KNOW, I, WHEN A DECISION COMES TO ME ABOUT MAKING AN INVESTMENT OR NOT, IF IT'S A 38 YEAR PAYBACK, I DON'T KNOW,
AND THE, AND THE HEAT PUMP RETURN ON INVESTMENT TOTAL FOR NOT JUST THE HEAT PUMP, BUT FOR EVERYTHING IS 10 YEARS, WHICH IS STILL A LONG TIME.
BUT WITHIN THE SCOPE OF, DO YOU HAVE ANY THOUGHTS ABOUT HOW OTHER FOLKS, DID ANY OF THE BUILDERS OR ANY OF THE OTHER JURISDICTIONS HAVE A CONVERSATION ABOUT A PAYBACK TIME OF 38.4 YEARS? UH, NO, THEY DID NOT.
IN FACT, UM, UH, WHEN WE'RE LOOKING AT HEAT PUMPS, AND WE'RE, AND WE'RE LOOKING AT A LOT OF THE ENERGY, ENERGY CONSERVATION SAVINGS, UM, MUCH OF THAT DISCUSSION DID NOT COME UP BECAUSE SINCE WE WEREN'T LOOKING TO ADOPT THE 2020
[00:45:01]
FOURS, THEY'RE ALREADY USED TO THE REQUIREMENTS OF THE 20 EIGHTEENS.SO THAT WAS NOT A CONCERN OF THEIRS.
STEVE, WHEN I WAS LOOKING AT THESE, I ALSO WAS TRYING TO DETERMINE WHAT, WHAT, WHAT ARE THE PROS AND CONS? SO I DIDN'T REALLY SEE LIKE A STAFF RECOMMENDATION.
WOULD YOU, YOU KNOW, FROM STAFF TO SAY, SO LET'S LOOK AT ON PAGE 180 8, EXTERIOR WALL INSULATION IS $404,146.
SO THAT CAUGHT MY ATTENTION AS DID THE 166 YEARS FOR PAYBACK, WHICH I DIDN'T REALLY UNDERSTAND AT ALL.
BUT, UH, DID THAT NOT WITH DAD, THEY, WHAT IS THE IMPACT OF NOT REQUIRING INSULATION FOR THE EXTERIOR WALL? UH, WELL, THE, I THINK WHAT YOU'RE LOOKING AT THERE IS THE, THE ADDITIONAL COSTS FOR THE NEW ENERGY CODES.
NOT, NOT HAVING, NOT THE DIFFERENCE BETWEEN NOT HAVING INSULATION AND HAVING INSULATION BECAUSE NOT HAVING INSULATION CREATES A WHOLE NOTHER AREA OF ISSUES, UM, WHICH BRINGS IN MOLD AND, UH, RIGHT, UH, IN RAT.
THERE, THERE'S A WHOLE OTHER STORY THERE.
SO WHAT YOU'RE REALLY LOOKING AT IS THE DIFFERENCE, UH, BETWEEN GOING WITH, UH, AN R 20 IN THE WALL AND WHAT THE 2020 FOURS MIGHT HAVE CALLED AS, AS, UH, UH, ADDITIONAL INSTALLATION BEYOND THE R 20.
THANK YOU FOR THAT EXPLANATION.
BUT STILL, JUST TO FOLLOW UP ON THAT, 166, YOU KNOW, THE CURRENT CODE HAS SOME INSTALLATION AND WE'RE, THERE'S A COST ASSOCIATED WITH THAT.
THE NEW CODE SAYS SPEND $4,000 MORE, BUT NOT GET A PAYBACK IN, IN THE LIFETIME OF THE STRUCTURE.
HOW DO YOU THINK ABOUT WHETHER THAT MAKES SENSE THEN TO PUT THAT IN THE CODE? SO WHEN YOU'RE, WHEN YOU'RE ADDRESSING THAT, I'M SORRY, I DON'T KNOW HOW TO WORK THIS WITHOUT MESSING UP THE SCREEN HERE,
UM, BUT IF YOU'RE DISCUSSING THE INSULATION, UM, WE ARE NOT LOOKING TO ADOPT ANY OF THE NEW ENERGY CODE REQUIREMENTS.
IS THIS IN THE ENERGY CODE? SO ANY, ANYTHING, UM, THAT'S ASSOCIATED WITH THE ENERGY CODES, WE ARE LOOKING TO STICK WITH THE 20 EIGHTEENS.
SO THE COSTS WILL NOT INCREASE IN THAT REGARD.
UM, I JUST WANNA THROW THIS IN HERE BECAUSE, UM, I HAVE BEEN TALKING WITH, UH, THE BUILDING OFFICIAL WITH FLAGSTAFF, AND, UM, SHE SAID I COULD TAKE THIS FROM HER PRESENTATION.
UH, THEY DID THEIR OWN COST ANALYSIS BETWEEN THE 8 20 18 CODES INTO 2020 FOURS.
AND I'LL JUST READ REAL QUICKLY, MOST CHANGES ARE OPTIONAL OR CONDITION BASED.
OVERALL IMPACT IS NEUTRAL TO SLIGHTLY COST REDUCING IN THEIR EYES.
COSTS ARE DRIVEN BY STRUCTURAL ENGINEERING AND HVAC CHANGES.
SAVINGS COME FROM SIMPLIFIED MATERIALS AND REDUCED REQUIREMENTS.
SO AGAIN, IT COMES DOWN TO IF YOU'RE BUILDING IN A WAY WHERE YOU NEED ADDITIONAL STRUCTURAL EVALUATIONS AND YOU'RE NOT USING THE PRESCRIPTIVE OF THE CODE, THE COSTS ARE GONNA GO HIGHER.
UH, SO IT, IT DOES, YOU KNOW, THEIR TAKE ON IT WAS, UH, THERE IS NOT A HUGE DIFFERENCE IN COST BETWEEN THIS CODE AND THE 20 EIGHTEENS.
UM, AND I WILL SAY THAT THIS IS ONE OF THE BETTER CODE UPDATES.
IT CORRECTED SOME OF THE, UH, EXTREMES, IF YOU WILL, OF THE 2021 CODES THAT WERE DONE AND BROUGHT SOME OF THOSE BACK.
UM, UH, WE'LL JUST TOUCH ON, EVEN THOUGH WE'RE NOT ADOPTING THE ENERGY CODE, ONE OF THE THINGS THAT, UH, THE NEW CODES DID WAS THE 2021 ENERGY CODE WAS LOOKING FOR AN R 60 IN THE ATTIC.
THAT'S, THAT'S, YOU'RE LOOKING AT, YOU KNOW, ALMOST A COUPLE FEET WORTH OF, OF INSULATION UP THERE.
AND THEY BROUGHT THAT BACK TO OUR CURRENT REQUIREMENT FOR THE R 49.
SO, UM, THERE, THERE ARE A LOT OF GOOD CHANGES IN THAT ASPECT.
UM, THERE, THE, A LOT OF THE CHANGES WERE BASED UPON, UH, THE NEW, UH, AS, AS WE, I
[00:50:01]
SHOWED RIGHT HERE, UH, ALTERNATIVE METHODS THAT ARE COMING OUT THERE, UH, NEW TECHNOLOGIES SUCH AS BATTERY STORAGE FOR, UH, FOR SOLAR, UM, UH, ALLOWANCES NOW FOR HAVING LOFT BEDROOMS, WHICH THERE WERE NO ALLOWANCES BEFORE.UM, AND, UH, SO, UH, I FOUND THIS CODE TO BE, UH, ACTUALLY A, A, A GOOD REVIEW OF MAYBE MISTAKES THAT WERE MADE IN THE PAST AND ADDRESSING A LOT OF THE NEW TECHNOLOGIES AND ADVANCEMENTS THAT WE HAVE NOW.
UH, I DUNNO IF YOU WANTED ME TO READ THE ENTIRE SUMMARY HERE.
UM, BUT, UH, UH, AND THIS WAS ONE OF THE THINGS I DO WANT TO CLARIFY THAT I, I HAD AN ADDITIONAL, UH, DOCUMENT IN THIS PACKET THAT WASN'T IN THE FIRST PACKET.
IT WAS, UH, AN ANALYSIS THAT I FOUND, UH, THAT NEBRASKA HAD DONE TO, UH, IDENTIFY THE COST IMPACT OF THE 2024 ENERGY CODES COMPARED TO THEIR EXISTING 2018 CODES.
AND THEY FOUND, UH, AN ADDITIONAL COST OF $6,000 IF THEY WENT TO, AND THESE, AND, AND OF COURSE, I ALSO WANNA SAY THESE ARE THE INITIAL COSTS, RIGHT? BECAUSE THERE ARE GONNA BE SAVINGS, UH, IN THE FUTURE FOR, UH, UH, THE RESIDENTS IN THAT HOUSE BASED UPON ADDITIONAL ENERGIES.
BUT, UM, BASED UPON THE INITIAL COSTS, UH, THEY FOUND IT TO BE ABOUT $6,000 ON AVERAGE, UH, TO BUILD A NEW HOME UNDER THE 2024 ENERGY CODES.
UM, SO WE ARE PROPOSING TO ADOPT, UH, THE 2024 INTERNATIONAL BUILDING CODES AND, AND THE 2023 NATIONAL ELECTRICAL CODE.
UM, UH, OUR PROPOSED CHANGES TO THE CITY AMENDMENTS WILL HAVE A NET EFFECT OF ACTUALLY LOWERING THE COST TO BUILD, UM, EFFORTS, UH, TO FIND AREAS OF THE CODE TO REPEAL FOR COST SAVINGS.
FOUND MINIMAL AREAS FOR DISCUSSION, IN MY OPINION, THAT DID NOT AFFECT LIFE SAFETY, HEALTH OR WELFARE OF THE PUBLIC.
AGAIN, THIS, THESE ARE NOT AESTHETIC AESTHETIC CODES.
UM, AND OUR CONTRACTORS, ARCHITECTS, AND DESIGNERS ARE ALREADY DESIGNING AND BUILDING UNDER THE 2024 I CODES, UH, AND THE 2023 NEC THROUGHOUT THE AREA.
IN FACT, UH, MY INSPECTOR, UH, IS RUNNING INTO ISSUES WHERE THEY'RE ACTUALLY BUILDING UNDER THE 2024, BECAUSE THEY'RE USED TO THAT NOW, AND HE HAS TO SAY, OH, WE DON'T ALLOW THAT YET.
SO, UM, AND, UH, I ALSO WANT TO REMIND COUNCIL THAT WHEN I WAS WORKING WITH THE REST OF MUNICIPALITIES FOR THAT YEAR LONG PROCESS, LONG OF US AT EVERY SINGLE MEETING WAS AAVA A REPRESENTATIVE FROM THE YAVAPI CONTRACTORS ASSOCIATION.
AND SO THEY APPROVED THE MOVE TO THE 2020 FOURS.
UM, SOME OF THE THINGS THAT THEY, ISSUES THAT THEY HAD, UM, WE DID DECIDE TO CHANGE ACROSS THE BOARD.
UM, AND SO THAT, UH, SOME OF OUR AMENDMENTS ADDRESS, UH, SOME OF THEIR CONCERNS.
SO, SO STEVE, DID I JUST HEAR YOU SAY, IF A BUILDER CAME TO US AND THEY WERE BUILDING TO A SPEC THAT'S BETTER, SAFER THAN OUR CURRENT CODE, WE DON'T ALLOW THAT.
OUR, OUR CODES ARE THE, ARE THE MINIMUM.
SO YOU'RE, THEY'RE BUILDING TO 2024.
BUT WE HAVE AN INSPECTOR THAT SAYS WE CAN'T DO THAT YET.
IT DOESN'T MEAN THAT IT'S SAFER.
IT WAS AN ALLOWANCE GIVEN TO 20, THIS HAPPENED TO BE, UH, IN REGARD TO, UM, RECEPTACLES ON KITCHEN ISLANDS.
UM, THE OLD CODE ALLOWED YOU TO PUT RECEPTACLES IN THE SIDE OF THE CABINET AS LONG AS THE COUNTERTOP DID NOT EXTEND BEYOND THE, THE CABINET MORE THAN SIX INCHES.
UM, THE NEW CODE SAYS YOU HAVE TO PUT THOSE RECEPTACLES IN THE COUNTER, OR YOU HAVE AN OPTION TO JUST, UH, RUN CONDUIT AND, AND WIRING TO A BOX WITHIN THE CABINET FOR FUTURE INSTALLATION.
UM, SO THAT'S NOT NECESSARILY A BETTER MEANS OF BUILDING IT IS AN ALLOWANCE OR AN OPTION GIVEN BY THE 2020 FOURS, RECOGNIZING THAT COULD ALWAYS BE DIFFICULT TO SAY WHAT'S BETTER, WHAT'S SAFER.
BUT IF SOMETHING CLEARLY WERE, AND IT WAS BETTER THAN OUR CODE, OUR INSPECTORS WOULD ALLOW THAT.
UM, AND I KNOW WE'RE NOT ADOPTING THE ENERGY CODE TONIGHT.
THERE'S SOME WORDS IN HERE THAT IT MAY COME BACK TO US, BUT THE SAME KIND OF QUESTION, IF SOMEONE WANTED COMMERCIAL DEVELOPER COME AND THEY WANTED TO DO SOMETHING MORE ENERGY EFFICIENT THAN WHAT OUR CURRENT CODE REQUIRES, THAT
[00:55:01]
MORE POWER TO 'EM.OUR CODES ARE THE MINIMUMS TO BUILD BY, IF ANYBODY WANTS TO COME THROUGH AND SUGGEST A STRONGER STRUCTURE, A MORE ENERGY EFFICIENT STRUCTURE.
SO YOU PROVIDED US THIS, UH, STUDY FOR ENERGY CODES FOR NEBRASKA, BUT WE'RE NOT GONNA LOOK AT THOSE CODES TONIGHT.
THAT WAS BASED ON, UM, THE, THE FULL DISCUSSION ON WHAT ARE THE COSTS OF THESE NEW CODES.
AND SO TO IDENTIFY FURTHER, UH, THE UPFRONT COST SAVINGS OF NOT ADOPTING THE ENERGY CODE, I WANTED TO THROW THAT IN THE PACKET.
ARE YOU GONNA BE RECOMMENDING THAT WE DO ADOPT THEM? I AM BE, I AM RECOMMENDING THAT WE DO NOT ADOPT THE 2024 ENERGY INTERNATIONAL ENERGY CONSERVATION CODE, UH, NOR CHAPTER 11 OF THE IRC, WHICH IS THE RESIDENTIAL ENERGY CONSERVATION.
SO WE ARE GONNA, WE ARE, UH, ASKING TO STICK WITH THE EIGHTEENS.
SO YOU'RE NOT GONNA BE BRINGING THIS BACK TO US? YOU WANT DIRECTION FROM US TONIGHT? NO.
SO WHAT I WAS HOPING FOR WAS TO, UH, ADOPT THE 2020 FOURS WITH THE EXCEPTION OF THE ENERGY CODE, WHICH WOULD BE THE 2018.
UM, AND OF COURSE, THE NATIONAL ELECTRICAL CODE, THE 2023 THAT'S WRITTEN BY, UH, THE NATIONAL FIRE PROTECTION ASSOCIATION AND NOT BY ICC.
THANK YOU FOR THE CLARIFICATION.
AND, AND WHEN YOU, YOUR LAST BULLET HERE WE'RE THE LAST MUNICIPALITY THAT'S FOR THE I CODES AND THE NEC, NOT THE ENERGY CODE.
UM, SO OF ALL THE MUNICIPALITIES YOU SAW UP THERE, THEY HAVE ADOPTED THE, AT, AT THE, THE MOST, THE 2018 ENERGY CODES 18 ENERGY CODE.
SO WE ARE STILL, UM, UH, NOBODY HAS YET ADOPTED THE 2020 FOURS.
UM, THAT'S REALLY ALL I HAVE, UH, OTHER THAN ANY MORE QUESTIONS THAT COUNCIL MAY HAVE.
IF THERE ARE NO QUESTIONS FROM THE COUNCIL, I DO HAVE SOME CARDS.
SO I'LL OPEN IT UP TO THE PUBLIC.
ANYBODY WISHES TO SPEAK, PLEASE FILL OUT A CARD.
WE'LL START WITH TIM PERRY, FOLLOWED BY ROBERT COSTER, FOLLOWED BY JIM MURPHY.
MY NAME IS TIM PERRY AND I LIVE IN SEDONA.
TONIGHT'S PROPOSAL FOR NEW INTERNATIONAL BUILDING CODES GIVES US A NUMBER OF OPPORTUNITIES TO CONSIDER, ONCE AGAIN, HOW OUR CONSIDER HOW OUR COUNCIL ARE LIARS, HYPOCRITES, AND MALICIOUS PSYCHOPATHS.
IN PARTICULAR, THIS PROPOSAL FOR NEW I CODES CON CONTRADICTS THE COUNCIL'S SUPPOSED INTEREST IN INCREASING HOUSING AVAILABILITY AND AFFORDABILITY IN SEDONA.
LUKE SEFTON STOOD AT THIS PODIUM AND TOLD YOU THAT THE LAST TIME YOU DID AN I CODE UPDATE FROM PRACTICAL EXPERIENCE IN SEDONA, THAT IT RAISED THE COST OF BUILDING 20% WITH WHAT'S HAPPENED IN THE MARKET.
BUT SINCE THEN, THIS CODE UPDATE IS ALMOST CERTAINLY GOING TO INCREASE THE COST OF BUILDING BY 30%.
BUT THEN OF COURSE, COUNCIL DOESN'T REALLY MIND THAT PASSING THE CODES WILL MAKE LIARS OUT OF THEM IN THIS REGARD BECAUSE YOU GUYS DON'T REALLY WANT MORE HOUSING BUILT HERE.
THEN THERE'S THE ISSUE OF SUSTAINABILITY HYPOCRISY.
INSTEAD OF DRAWING UP A CODE THAT WOULD EMPHASIZE THE IMPORTANCE OF THE USE AND REUSE OF LOCAL MATERIALS IN A CIRCULAR ECONOMY, COUNCIL INSTEAD WANTS TO APPROVE A BUNCH OF INTERNATIONAL CODES THAT WILL TIE US EVEN CLOSER INTO A GLOBALIST CONSUMERIST ECONOMY CONTROLLED BY A BUNCH OF NEOLIBERAL CORPORATE FAT CATS, THE SAME KIND OF ECONOMY THAT BURNS THROUGH RENEWABLE RESOURCES AND DESTROYS THE SMALL TOWN COMMUNITY NETWORKS THAT ARE NECESSARY TO MAKE REAL SUSTAINABILITY HAPPEN.
NOW, OF COURSE, WE'RE BEING TOLD AGAIN THAT THESE CODES ARE ABOUT SAFETY.
WELL, THOSE OF US WHO HAVE ACTUALLY BUILT BUILDINGS KNOW THAT THIS IS A CROCK OF UTTER NONSENSE.
WE KNOW WHY THE CODES WERE CREATED.
THEY WERE CREATED A COMBINATION OF ELITIST DISCRIMINATORY BIGOTRY FROM RICH PEOPLE, AND THE DESIRE OF BUREAUCRATS AND CONTRACTORS TO CREATE CUSHY JOBS AND KICKBACKS FOR THEMSELVES.
NONE OF THAT HAS ANYTHING TO DO WITH SAFETY.
THESE I CODES ARE A FURTHER ATTACK ON PRIVATE PROPERTY RIGHTS THAT WILL WORSEN THE HOUSING SHORTAGE IN SEDONA, NOT IMPROVE IT.
BUT THEN OF COURSE, THAT IS COUNCIL'S INTENTION.
[01:00:01]
PERMIT AND ENCOURAGE SHODDY CONSTRUCTION, PARTICULARLY BY OUT OF TOWN DEVELOPERS WHO DO NOT LIVE OR WORK IN THIS COMMUNITY.PRESERVING SEDONA AS A SMALL RURAL COMMUNITY REQUIRES REJECTING THESE CODES COMPLETELY, WHICH OF COURSE IS WHY COUNCIL'S GOING TO APPROVE THEM, BECAUSE THEIR AGENDA IS EXACTLY THE OPPOSITE.
PLUS, IT GIVES THEM YET ANOTHER OPPORTUNITY TO RECOMMIT TO THE SIN OF HAVING A POLICE DEPARTMENT BY CREATING YET ANOTHER CODE THAT HAS TO BE ENFORCED AT GUNPOINT WITH VIOLENCE AGAINST PROPERTY OWNERS.
ROBERT, ROBERT COSTER FROM SEDONA.
UH, I DID AN OWNER BUILDER KNOWING NOTHING WAS VERY HELPFUL.
PATTY, A LOT OF THE OTHER TEAM THERE WAS HELPFUL.
UM, GOTTA COMMEND HIM FOR HAVING TO HELP PEOPLE.
UM, UH, AND HE'S HELPED A NUMBER OF OTHER PEOPLE THAT I KNOW AND HAVE WORKED WITH.
SO I JUST WANNA SAY THANK YOU AND ACKNOWLEDGE YOU FIRST.
UM, I DID AN OWNER BUILDER, SO I'M NOT REALLY A CONTRACTOR, SO I GUESS I'M THE CLOSEST THING TO A CONTRACTOR TO RESPOND TO YOU TODAY.
UM, AND I, I LOOK AT THE, THE CHANGE IN CODE.
THINGS CHANGE, WE MOVE FORWARD.
UH, CONTAINER HOMES WERE NOBODY THOUGHT ABOUT 'EM.
UH, WHEN I WAS BUILDING, IT WAS A REAL QUESTION BETWEEN STICK BUILD OR SIP PENALIZED CONSTRUCTION.
AND I WENT BACK AND FORTH BETWEEN BOTH OF THEM.
AT ONE POINT, SIP WAS NOTHING.
ALL THE THINGS WERE WRONG WITH, WITH THAT VERSUS THE OLD FASHIONED STICK BUILD.
BOTH HAVE BENEFITS, BOTH HAVE NEGATIVES.
SAME THING FOR WHAT'S HAPPENING NOW IN THE 2024 CODES.
TIME MOVES ON, BUILDING MATERIALS MOVE ON, COSTS MOVE ON.
I'M IN FAVOR OF HAVING SOMETHING MOVE ON.
SO THE 2024 IN MY MIND IS A STEP TO BASICALLY TRY TO STAY CURRENT WITH TECHNOLOGIES.
'CAUSE THEY DO CHANGE IN EVERY FIELD THAT WE WORK IN.
I WORK IN IT BUILDING HAS TECHNOLOGY CHANGES, UM, AND, AND WE NEED TO LOOK AT THOSE AND LOOK TO ADOPT, WHICH MAKES SENSE, WHICH ARE BENEFICIAL.
SO AGAIN, I SUPPORT YOU, STEVE, AND, UM, WHAT LITTLE I KNOW ABOUT 2024 IS JUST THE FACT THAT IT ALLOWS ALTERNATIVE CONSTRUCTION.
I'VE TOYED WITH DOING IT AGAIN, BUT I WOULD NOT DO A STICK BELT THE SECOND TIME.
UM, I'D HAVE IT WHEEL UP AND HAVE IT BUILT WITHIN A WEEK.
UH, I, I GOT HERE TOO LATE FOR A COMMENT THAT JIM MURPHY MADE.
HE SAID, ROBERT, YOU CAN'T TALK ABOUT IT, BUT I'LL STOP AT THAT.
AND THE OTHER ONE WAS ON THE, UH, OCTOBER 13TH, THE ITEM THAT'S MOVING THERE ON WATER FOR THE UPTOWN GARAGE.
THANK YOU VERY MUCH, AND THANK YOU, STEVE, FOR YOUR TIME.
SEDONA, I WASN'T GONNA SPEAK TONIGHT, BUT I'M REALLY DISAPPOINTED THAT OUR CONTRACTOR COMMUNITY ISN'T HERE TONIGHT.
ALSO, AN OWNER BUILDER THREE YEARS AGO, LIKE ROBERT.
UH, SO I GUESS WE REPRESENT THE CONSTRUCTION INDUSTRY AS OWNER BUILDERS.
UM, FIRST I WANTED TO MAKE A COMMENT ABOUT THE PROPERTY TAX COMMENTS THAT WERE GOING BACK AND FORTH.
UH, THANKS TO, UH, OUR GOOD FRIEND CHAT, GBT.
UH, OUR PROPERTY TAX IS THE SAME AS COTTONWOOD, UH, FLAGSTAFF, AND, UH, A COUPLE POINTS, UH, LOWER THAN, UH, CAMP VERDE.
SO THOSE DIFF FEES ARE OUTRAGEOUS.
SO AS, AS A, A RESIDENT WHO PAID ALL THOSE FEES, ESPECIALLY THAT EXCESSIVE WASTEWATER, UH, TAX, UH, I AGREE WITH THE MAYOR, THOSE NEED TO COME DOWN.
THEY ARE EXCESSIVELY HIGH, UH, AS A CONSTRUCTIVE CONSTRUCTION INDUSTRY, UH, UH, SUBCONTRACTOR IN SOUTHERN CALIFORNIA.
I CAN TELL YOU THAT THE, THE COST TO DO BUSINESS HERE IN SEDONA WAS HIGHER THAN CALIFORNIA.
AND THAT'S, THAT'S SAYING SOMETHING RIGHT THERE.
UH, BUT LIKE MY, UH, COUNTERPART HERE, ROBERT, I'D LIKE TO, UH, ALSO THANK THE, UH, THE CITY.
THE CITY WAS ABSOLUTELY WONDERFUL TO WORK WITH IN THIS BUILD, WHICH IS, WELL, I WASN'T EXPECTING THAT.
WE, I SHARED THAT WITH STEVE THE OTHER DAY.
I WAS NOT EXPECTING SEDONA TO BE AN EASY PLACE TO BUILD A HOUSE.
UH, AND IT WAS AN EASY PLACE, VERY EXPENSIVE PLACE.
UM, ON THE ICE, ON THE, UH, INTERNATIONAL BUILDING CODES.
HERE'S ONE THING I'D LIKE TO SHARE WITH COUNCIL AS YOU CONSIDER THIS.
I'D LIKE TO SEE THESE GET ADOPTED BECAUSE MY, THE CHALLENGE IN MY BUILD, I THINK WE WERE WORKING ON 2018 WHEN I BUILT, UH, ALL THE CONTRACTORS COMING FROM FLAG PRECUT AND I HAD SOME CONTRACT OR SUBCONTRACTORS COMING
[01:05:01]
FROM CALIFORNIA, THEY HAD NO CLUE WHAT YOU GUYS WERE LOOKING FOR HERE.SO EVERY TIME THEY CAME, WE WERE PAYING 'EM EXTRA MONEY TO LOOK INTO YOUR BUILDING CODES.
UH, AND THAT'S REALLY NOT A FAIR DEAL WHEN YOU SEE THAT WE ARE SURROUNDED BY 2024 INTERNATIONAL BUILDING CODES ADOPTED BY ALL THE, ALL THE CITIES SURROUNDING US.
IT'S TIME SEDONA TO GET THOSE IN LINE.
UH, IT'D MAKE IT A LOT, LOT EASIER ON, UH, ON THOSE OF US THAT ARE OWNER BUILDERS.
I'M SURE THE CONTRACTOR COMMUNITY AS WELL WOULD BENEFIT FROM THAT.
AND, UH, LET'S JUST MAKE IT EASIER AND CHEAPER TO BUILD A HOUSE.
YOU GUYS, I KNOW EVERYBODY'S SITTING UP AT THE DAY IS A PROPONENT OF, OF BUILDING HOMES HERE.
LET'S MAKE IT CHEAPER TO DO THAT.
I AM CLOSING THE PUBLIC COMMENT PERIOD AND TAKE YOU BACK TO COUNCIL FOR YOUR COMMENTS.
UM, SO AM I CORRECT THAT, MONIQUE, THIS IS TOWARD, TOWARD YOU THAT A SEPARATELY AGENDIZED, UM, ITEM FOR DISCUSSION WOULD BE DIFF FEES, RIGHT? THAT'S, THAT'S CORRECT.
THE ONLY THING THAT YOU CAN DISCUSS RIGHT NOW IS WHETHER TO, UH, RIGHT.
UM, ADOPT OR REVISED THE RIGHT CODE REVISIONS, STEVE.
SO THAT WAS MY FIRST QUESTION.
AND MY SECOND QUESTION IS ALSO TO YOU, UM, THE SAMPLE MOTION IN THE PACKET.
UM, I WOULD BE MORE COMFORTABLE, I WANNA ASK YOU ABOUT WORDING IF IT WAS MORE SPECIFIC AND ACTUALLY SAID, UM, REFERRED TO ADOPTING THE 2024 I CODES AND THE 2023 NATIONAL ELECTRICAL CODE SO THAT IT'S CLEAR THAT THOSE ARE THE ONLY ITEMS THAT ARE BEING AMENDED WITHIN TITLE 15.
WOULD THAT BE, UM, APPROPRIATE? UM, SINCE IT'S A, UM, CODE REVISION THERE, THERE'S AN ORDINANCE AND SO THE ORDINANCE HAS THE ADDITIONAL INFORMATION IN THERE, BUT YOU, YOU CAN CERTAINLY ADD TO THE MOTION AS LONG AS YOU ALSO INCLUDE IN THE MOTION AND APPROVE THE ORDINANCE.
YES, I WOULD, I WOULD JUST LIKE TO ADD THE SPECIFICATION THAT, SO IT WOULD READ LIKE APPROVING ORDINANCE, WHATEVER, AMENDING SEDONA CITY CODE TITLE 15 BUILDINGS AND BLAH, BUILDINGS AND CONSTRUCTION ADOPTING 2024 I CODES AND THE 2023 NATIONAL ELECTRICAL CODE.
WOULD THAT BE APPROPRIATE TO YOU? IT, IT WOULD, AND THAT, UH, THAT DOES, UH, PARAPHRASE WHAT IS IN THE ORDINANCE PERFECTLY.
SO THAT THAT IS, THAT IS ABSOLUTELY FINE.
I JUST WANTED TO MAKE SURE ABOUT THAT.
THANK YOU MADAM MAYOR, COULD I, UH, SUGGEST SOMETHING? YES.
SINCE WE ARE NOT ADOPTING THE 2024 ENERGY CODE AND WE'RE GONNA BE THAT SPECIFIC AND NOT JUST REFERENCE THE ORDINANCE, I THINK THAT WE SHOULD, UH, ALSO INDICATE THAT WE ARE, UH, THE 2024 I CODES, UH, EXCEPT FOR THE, THE ADOPTION OF THE 2018, UH, INTERNATIONAL ENERGY CONSERVATION CODE THAT WE, WE WILL NOT BE ADOPTING THE 2024 INTERNATIONAL ENERGY CONSERVATION CODE.
UH, WE ARE PROPOSING THE 2018 PROPOSING TO STICK WITH IT, STAY WITH THE 2018.
ANY OTHER COMMENTS WHILE THE MOTION'S BEING CRAFTED.
THIS MAY NEED TO BE REFINED A LITTLE.
IT'S A LITTLE CLUMSY, BUT, UM, ARE YOU READY FOR MOTION? MM-HMM
NOBODY HAS ANY OTHER COMMENTS? OKAY.
THEN I MOVE TO APPROVE ORDINANCE 2026 DASH SIX SIX AMENDING SEDONA CITY CODE TITLE 15 BUILDINGS IN CONSTRUCTION, UH, ADOPTING THE 2024 I CODES AND THE 2023 NATIONAL ELECTRICAL CODES EXCEPT FOR THE INTERNATIONAL ENERGY CONSERVATION CODE, WHICH WILL REMAIN AS THE 2018, UM, WHAT'S THE WORD I'M LOOKING FOR? 2018 VERSION.
INTERNATIONAL ENERGY CONSERVATION CODE VERSION.
YEAH, THAT WAS ALREADY IN THERE.
SECOND, STEVE, WASN'T THERE ANOTHER CHAPTER THAT YOU WERE SAYING ALSO PULL, OR DOES THAT GET INCORPORATED BY THE ELECTRICAL PIECE OR THE ENERGY PIECE? THAT WOULD BE THE, THE, UM, CHAPTER 11 OF THE, UH, 2024 INTERNATIONAL RESIDENTIAL CODE.
SO DOES THAT NEED TO BE INCORPORATED INTO THE MOTION SINCE WE'RE GETTING SPECIFIC? YES, WE'RE GONNA BE RIGHT IF WE'RE GONNA BE THIS SPECIFIC.
SO WHAT IS THAT? THAT, UM, WE ARE ALSO GOING TO, UM, DELETE THE 2024, UH, CHAPTER 11 OF THE 2024 INTERNATIONAL RESIDENTIAL CODE, UH, AND KEEP THE CHAPTER 11 OF THE 2018 INTERNATIONAL RESIDENTIAL CODE
[01:10:01]
AS OUR RESIDENTIAL ENERGY CODE.IF I CAN, I THINK IT MIGHT BE EASIER TO SIMPLY JUST SAY, EXCEPT FOR CHAPTER 11 OF THE INTERNATIONAL RESIDENTIAL CODE, BECAUSE YOU'RE ALREADY ON 2018 AND IT'S ALREADY REFERENCED IN THE ORDINANCE.
BUT HE WANTS IT ADOPTED OR HE WANTS IT REMOVED ALREADY.
NO, WE ALREADY HAVE IT ALREADY.
I GOTTA TAKE ANOTHER CRACK AT THIS.
SO THERE'S NO MOTION ON RE ON THE TABLE.
I'LL MAKE ANOTHER MOTION AMEND.
WELL, I, I WITHDRAW MY MOTION, FIRST OF ALL, DOES SECOND AGREE? YES.
UM, I MOVE TO APPROVE ORDINANCE 2026 DASH SIX AMENDING SEDONA CITY CODE TITLE 15 BUILDINGS IN CONSTRUCTION, ADOPTING THE 2024 I CODES AND THE 2023 NATIONAL ELECTRICAL CODE EXCEPT FOR THE INTERNATIONAL ENERGY CONSERVATION CODE, LEAVING THAT AS THE 2018 CODE AND RETAINING THE CHAPTER 11 20 24 RESIDENTIAL CODE 20 20 18.
SECOND JOE, DID YOU GET THAT
BUT I DID GET THE, UH, SHE'LL GET IT FIRST AND SECOND.
I THINK WHEN THERE'S SOMETHING WHERE YOU'RE, WHEN WE'RE AMENDING A, A TITLE AND WE'RE TAKING PARTS, BUT NOT OTHERS, I THINK IT'S ALWAYS BEST TO CLARIFY WHAT IS WHAT IN THE MOTIONS FOR THE RECORD, SO THAT THERE'S NO MISUNDERSTANDING IN MINUTES GOING FORWARD THAT SOMETHING WAS AMENDED THAT WASN'T AMENDED.
SO I JUST WANT GIVE MY REASONING THERE.
[9.c. AB 3082 Discussion/possible direction regarding a tourism update including the results of the summer 2026 marketing campaign, the winter 2026/2027 campaign strategy, the year-round high-net worth individual marketing strategy, and approval of a contract amendment for DVA in an amount not-to-exceed $736,000 for marketing services.]
AB 33 82.DISCUSSION POSSIBLE DIRECTION REGARDING A TOURISM UPDATE, INCLUDING THE RESULTS OF THE SUMMER 2026 MARKETING CAMPAIGN, THE WINTER 20 26, 20 27 CAMPAIGN STRATEGY, THE YEAR ROUND, HIGH NET WORTH INDIVIDUAL MARKETING STRATEGY, AND APPROVAL OF A CONTRACT AMENDMENT FOR DVA IN AN AMOUNT NOT TO EXCEED $736,000 FOR MARKETING SERVICES.
UM, ANDREW GROSSMAN, TOURISM MANAGER FOR THE CITY OF SEDONA.
UM, SO TO KIND OF BUILD ON WHAT THE MAYOR SHARED, UH, WE'VE GOT AN AGENDA TODAY.
WE'RE GONNA START WITH, UM, TWO UPDATES AND THEN THREE THINGS THAT WE'RE GONNA ASK FOR.
ESSENTIALLY A MOTION ON THE FIRST IS GONNA BE AN INITIAL 2026 CAMPAIGN UPDATE CAMPAIGN'S STILL RUNNING THROUGH THE END OF THE MONTH, BUT WE WANTED TO USE THIS TIME TO UPDATE YOU ON THE INITIAL RESULTS OF THE 2026 CAMPAIGN.
UM, THEN, BECAUSE WE'RE GONNA BE PRESENTING OUR WINTER 26 27 CAMPAIGN STRATEGY, WE'RE JUST GONNA WALK YOU THROUGH THE RESULTS OF THE WINTER 25 26 CAMPAIGN STRATEGY.
SO YOU HAVE THAT AS A REFERENCE POINT.
UH, THEN WE WILL PRESENT THE 26 27 CAMPAIGN STRATEGY.
AND YOU'LL NOTICE WHEN WE PRESENT THAT WE ARE NOT INCLUDING ANYTHING ABOUT THE HIGH NET WORTH AUDIENCE PILOT THAT WE STARTED DOING LAST WINTER AND THEN THIS SUMMER, UH, 'CAUSE WE'RE GONNA BE PRESENTING A YEAR ROUND HIGH NET WORTH CAMPAIGN STRATEGY.
AND THEN, UM, FOR BOTH OF THOSE TO GO INTO EFFECT, WE WOULD NEED TO GET A CONTRACT AMENDMENT EXECUTED WITH DVA.
SO THAT'S, THAT'S OUR AGENDA TODAY.
SO STARTING WITH THE SUMMER 2026 CAMPAIGN UPDATE, UH, WE DID LAUNCH THE SUMMER 2026 CAMPAIGN ON MAY 1ST IN OUR FLIGHT MARKETS AND MAY 15TH IN OUR DRIVE MARKETS.
THAT WAS 14 DAYS EARLIER THAN SUMMER OF 2025.
UM, I WILL PAUSE AND JUST SAY THAT IT'S SOMETHING WE'VE BEEN WORKING ON TO BRING OUR CAMPAIGN FLIGHTS UP EARLIER.
UH, THIS IS AS EARLY AS I THINK WE'RE GONNA WANT TO GO.
I THINK WE'VE GOT OURSELVES IN A GOOD RHYTHM WITH OUR SUMMER CAMPAIGN LAUNCH TO START ON MAY 1ST, AND ALSO THAT WE'VE BEEN ABLE TO STAGGER IT BETWEEN OUR DRIVE AND FLIGHT MARKETS.
SO THAT'S BEEN A PRO PROJECT THAT WE'VE BEEN DOING AND APPRECIATE YOUR YOUR SUPPORT ON THAT.
AND THAT'S ALSO COME FROM, UH, A LOT OF THE LODGING COUNCIL MEETINGS WE'VE BEEN AT.
SO I THINK WE'VE GOT A GOOD, GOOD LAUNCH TIMELINE NOW IN PLACE THAT WE CAN CONTINUE
[01:15:01]
TO WORK ON.UM, DRIVE MARKETS THAT WE PROPOSED WERE PHOENIX, TUCSON AND LOS ANGELES, SAN DIEGO, LAS VEGAS.
THOSE ARE OUR CONSISTENT MARKETS, EACH CAMPAIGN.
AND THEN OUR FLIGHT MARKETS OF DENVER, SEATTLE, CHICAGO, SAN FRANCISCO, DALLAS, AND HOUSTON.
UM, WE DID HAVE AN INITIAL CAMPAIGN BUDGET, BUT THEN WE DID MEET WITH YOU ALL ON JULY 14TH WHEN WE TALKED ABOUT THE THRESHOLDS FOR ACCESSING THE CONTINGENCY FUNDS THROUGH WHICH WE WERE ABLE TO WORK WITH ANNETTE TO PULL, UM, $50,000 OUT OF THE CONTINGENCY BUDGET.
SO OUR, UM, FULL ADVERTISING BUDGET FOR THE SUMMER CAMPAIGN WENT FROM 1 51 900 TO 180 100.
UM, THERE WAS THAT OTHER 20,000 THAT WE PUT TOWARDS EARNED MEDIA.
THAT WAS MORE OF A REPUTATION PLAY.
AND THEN THE DIFFERENCE IS THE MEDIA BUY COMMISSION THAT'S GOING FROM DVA THERE.
SO, UM, WE'RE KIND OF LOOKING AT THE TOTAL MARKETING CAMPAIGN BUDGET FOR THE SUMMER IS 180 100.
AND AGAIN, THAT'S GONNA CONTINUE THROUGH SEPTEMBER 30.
SO I'LL KIND OF REFERENCE THAT AS WE GET A LITTLE DEEPER IN THESE SLIDES.
WE DID CONTINUE THE REDEFINED DESERT CAMPAIGN CONCEPT FOR THE SUMMER.
UM, ON THE LEFT YOU'LL SEE WHAT WE CALL OUR STANDARD AUDIENCE ADS.
THAT'S WHAT GOT SERVED UP TO EVERYBODY.
UM, THIS WAS THE FIRST TIME THAT WE SERVED UP, UM, ADVERTISING SPECIFIC TO THE HIGH NET WORTH AUDIENCE.
SO THAT'S WHAT'S IN THE MIDDLE.
UM, WHEN WE DID THIS IN THE WINTER, WE JUST KIND OF SERVED THE SAME ADS TO EVERYBODY.
THIS IS THE FIRST TIME WE'VE KIND OF ISOLATED AN AUDIENCE AND SERVE THEM UP SPECIFIC ADS OTHER THAN OUR RETARGETING AUDIENCE, OBVIOUSLY.
UM, AND THEN ON THE RIGHT YOU'VE GOT OUR SUSTAINABILITY ADS, WHICH IT'S NICE TO SEE US KIND OF MOVE BEYOND A LOT OF THE SHUTTLE ADVERTISING THAT WE'VE DONE AND HAVE DIFFERENT TYPES OF ADS SETS FOR THAT.
AND I THINK WE SAW SOME RESULTS THIS YEAR,
SO IF IT'S ON THE LEFT, IT'S SUMMER 26.
IF IT'S ON THE RIGHT, IT'S SUMMER 25.
UM, I KNOW IT'S ALWAYS IMPORTANT THAT WE COMPARE YEAR OVER YEAR, AND IT'S NOT THAT WE'RE COMPARING APPLES TO APPLES.
I WAS THINKING IT'S MORE LIKE DIFFERENT TYPES OF APPLES.
'CAUSE SOMETIMES WE START THE CAMPAIGNS ON A LITTLE DIFFERENT DAYS.
SOMETIMES THERE'S SOME DIFFERENT SPEND INVOLVED, BUT THIS IS AS GOOD AS WE'RE GONNA GET TOWARDS A COMPARISON.
BUT MAYBE IT'S A MACINTOSH AND A HONEY CRISP IS WHAT I WAS THINKING.
UM, BUT WHAT'S, WHAT'S NICE IS THAT, UH, AT LEAST WE, WE LOOK AT OUR WEBSITE USERS.
WE DID DRIVE MORE WEB TRAFFIC, UM, FOR THIS CAMPAIGN AND WE ENDED THIS LINE ON AUGUST 31ST.
AGAIN, WE'LL SEE SOME ADDITIONAL PERFORMANCE THROUGH JUST PHOENIX AND TUCSON BY THE END OF SEPTEMBER, BUT WE WANTED TO GIVE YOU AS GOOD AS WE COULD ON A YEAR OVER YEAR COMPARISON.
UM, AND THEN FOR PAID GOOGLE SEARCH, WHAT I LIKE IS THAT WE'VE REALLY WORKED WITH DVA AND OUR INTERNAL TEAM TO CONTINUE TO REFINE OUR KEYWORD SEARCH STRATEGY FOR PAID GOOGLE SEARCH.
UM, AND WHAT THAT DID WAS IT LED TO FEWER IMPRESSIONS WITH A HIGHER CLICK-THROUGH RATE, WHICH MEANS WE'RE GETTING BETTER AT REALLY IDENTIFYING WHAT FOLKS ARE LOOKING FOR AND HOW WE CAN BEST SERVE THAT UP FOR THEM.
SO, YOU KNOW, ALTHOUGH IMPRESSIONS, UM, WERE DOWN YEAR OVER YEAR, I KIND OF LOOK AT THAT AS ARGUABLY A GOOD THING.
UM, CLICKS WERE SLIGHTLY DOWN, BUT OUR CLICK THROUGH RATE WAS A LOT HIGHER.
SO WE HAD A LOT MORE ENGAGEMENT WITH THE PAID SEARCH STRATEGY AND HAD A MORE EFFICIENT COST PER CLICK.
UM, ALL OF WHICH AGAIN, BOTH LASTS CAMPAIGN AND THIS CAMPAIGN FOR THE SUMMER ARE ABOVE THE PERFORMING HIGHER THAN THE INDUSTRY BENCHMARKS.
AND THEN OUR HIKING GROUP AD SET, WHICH AGAIN, IS ONE THAT I THINK ALWAYS PERFORMS WELL, THAT'S A PRETTY COMMON THING.
WHERE DO I HIKE IN SEDONA? UM, AND I THINK WE'VE GOT REALLY GOOD LANDING PAGES FOR THAT.
UM, THAT HAD A 9.18 CLICK THROUGH RATE.
SO THAT WAS OUR HIGHEST, UM, PAID GOOGLE SEARCH EXAMPLE.
UM, LOOKING AT, UH, META ANGELA, WHY, LET ME JUST ASK YOU, WHY DO YOU THINK IT'S A GOOD THING WE HAD FEWER CLICKS? UH, I DON'T THINK IT'S A GOOD THING.
IT'S, IT'S GOOD THAT WE HAD LESS IMPRESSIONS WITH A HIGHER CLICK THROUGH RATE.
YEAH, AGAIN, WE'RE JUST GETTING MORE EFFICIENT WITH THE WAY THAT WE'RE SPENDING THESE DOLLARS.
SO, UM, MOVING INTO META OUT OF MARKET ADS, META IN MARKET ADS, UM, WE DID, UM, SEE MORE IMPRESSIONS WITH FEWER CLICKS HERE.
I'M NOT HERE TO SAY THAT THAT'S A GOOD THING.
I THINK WHAT WE'RE LOOKING AT IS THAT, YOU KNOW, THIS DID NOT PERFORM AS WELL AS AS LAST YEAR.
UM, BUT WHAT'S INTERESTING IS THAT OUR META IN-MARKET ADS SUBSTANTIALLY OUTPERFORMED, UM, OUR, OUR ADVERTISING FROM LAST YEAR.
SO IN INTERNALLY, I THINK WHAT'S NICE IS WE DEFINITELY SPENT TIME WORKING ON OUR IN-MARKET RESPONSIBILITY ADS.
UH, WE GOT A NICE VIDEO THAT GOT MADE, I THINK THAT REALLY CREATED MORE ENGAGING CONTENT.
SO WE'VE GOT SOME GOOD TAKEAWAYS FROM, FROM THAT INVESTMENT.
WHEN IT COMES TO OUTTA MARKET, YOU KNOW, AGAIN, I THINK THERE'S ALWAYS THINGS WE CAN DO BETTER.
I DO WONDER IF THE POCKET FIRE THIS SUMMER HAD SOME IMPACTS FOR US.
[01:20:01]
JUST SAW A GENERAL DECLINE IN SORT OF THE OUT OF MARKET STANDPOINT, BUT, UM, WANTED TO SHARE WITH YOU BOTH OF THOSE.UM, BUT AGAIN, EVEN IF WE DID SEE A DECLINE YEAR OVER YEAR, WE'RE STILL, UM, PERFORMING BETTER THAN BENCHMARKS.
UM, SO LOOKING AT, UH, PROGRAMMATIC DISPLAY THERE, UM, SO ONE REASON WHY WE'RE DOWN IN IMPRESSIONS FOR THAT.
IF YOU REMEMBER, WE SORT OF TIGHTENED OUR FLIGHT MARKETS UP.
SO WE HAD A SMALLER AUDIENCE SAMPLE SIZE FOR THE SUMMER 26 CAMPAIGN THAN WE DID THE SUMMER 25 CAMPAIGN.
WE KEPT ALL OF OUR ADVERTISING NORMAL IN PLACE FOR OUR DRIVE MARKETS IN DENVER, BUT THEN WE SORT OF TOOK FEWER PEOPLE IN OUR FLIGHT MARKETS THAT WERE HOSTING THE WORLD CUP AND THEN CHICAGO AS WE HAD TALKED ABOUT.
SO I THINK THAT'S ONE OF THE DRIVING FACTORS FOR, FOR WHY YOU'RE SEEING LESS IMPRESSIONS.
BUT WE HAD A MORE ENGAGED AUDIENCE.
SO IN THIS CASE WE DID GET A HIGHER, HIGHER AMOUNT OF CLICKS AND A STRONGER CLICK-THROUGH RATE SPECIFICALLY ON THE DISPLAY.
UM, CAN YOU REMIND THEM WHAT PROGRAMMATIC DISPLAYS PROGRAM DISPLAY IS? ESSENTIALLY? UM, THIS IS WHAT GETS KIND OF SERVED UP.
WE'RE BASICALLY BUYING ADVERTISING SPACE ON WEBSITES, UM, SPECIFICALLY FOR PROGRAMMATIC DISPLAYS.
CCPT IS DIFFERENT, CTV IS DIFFERENT.
AND WHEN WE SERVE UP A PROGRAMMATIC AD ON THAT WEBSITE, LIKE A BANNER AD, UM, IF YOU CLICK ON IT, WE'RE PIXELING YOUR PHONE.
AND THAT IS THE PIXEL THAT WE USE TO THEN DETERMINE THE FOOTFALL ATTRIBUTION IF WE'RE ABLE TO CAPTURE A CELL PHONE PING WHEN THEY COME INTO SEDONA AND OR THEY STAY AT A HOTEL OR A SHORT-TERM RENTAL.
UM, THE NOTE HERE IS THAT WE'VE ALWAYS, WE'VE BEEN CONTINUING TO REFINE THE CTV STRATEGY.
YOU PROBABLY HEARD US SAY THAT A FEW TIMES.
UM, AND I LOOKED INTO THIS BEFORE THE MEETING, SO WE HAD MORE MONEY ALLOCATED TO CTV LAST SUMMER THAN THIS SUMMER.
AND THE REASON WHY WAS THAT WE'VE BEEN TRYING TO FOCUS CTV EARLIER IN THE CAMPAIGN AND TURNING IT OFF.
SO IT'S ONLY REALLY RUNS FOR THE FIRST HALF OF THE CAMPAIGN, UM, WITH THE IDEA OF IT BEING MORE OF A TOP OF THE FUNNEL STRATEGY AND MORE OF AN INSPIRATIONAL STRATEGY.
SO THE REASON WHY IMPRESSIONS WENT DOWN IS JUST WE PUT LESS MONEY TO IT FOCUSED THE ATTENTION EARLIER IN THE CAMPAIGN.
BUT WHAT'S NICE IS THAT WE STILL ENDED UP WITH A SIMILAR UNIQUE REACH, WHICH I THINK IS, YOU KNOW, IDEALLY WHAT WE WERE LOOKING FOR THERE.
SO INITIAL ATTRIBUTION RESULTS, I SAY INITIAL BECAUSE THEY ARE THROUGH AUGUST 29 AND WE'VE GOT ANOTHER MONTH TO GO IN THESE RESULTS FOR PHOENIX AND TUCSON.
'CAUSE WE EXTENDED THAT THROUGH SEPTEMBER 30 BECAUSE TO WHAT TO SHARE WITH YOU TODAY IS, UM, THAT'S AN ECONOMIC IMPACT OF 2.359 MILLION.
UM, AND THAT'S COMING FROM THE VISITATION YOU'LL SEE ON THE NEXT SLIDE OF DAY VISITATION, HOTEL VISITATION, SHORT-TERM RENTAL VISITATION WITH OUR TYPICAL DAILY SPEND THAT WE APPLY AS WELL AS THE, UM, A DR FOR SHORT TERM RENTALS AND HOTELS THAT WE'LL SHARE ON THE NEXT SLIDE.
UM, 13 TO ONE THAT'S SLIGHTLY, SLIGHTLY BETTER THAN LAST CAMPAIGN.
AND AGAIN, WE DON'T HAVE THE FULL RESULTS IN YET.
SUMMER 25 WAS 12 TO ONE, AS WE TALKED ABOUT LAST YEAR.
AND THEN WE'RE CURRENTLY TRACKING TO BE AT, UH, ESSENTIALLY TWO THIRDS OF THE TAX INVESTMENT.
UM, BUT I'LL JUST SHARE THAT WE STILL HAVE A MONTH AND WE STILL HAVE A MONTH TO GO.
IF WE DIDN'T PUT THAT EXTRA 30 K ON TOP OF THAT, WE'RE CLOSER TO 0.8 TO ONE OF THE TAX INVESTMENT RIGHT NOW.
SO WE'RE HOPEFUL THAT AS WE CONTINUE TO GET THE SEPTEMBER RESULTS, THAT WE'LL GET CLOSER TO A FULL RETURN ON THE TAX INVESTMENT THAT WAS MADE IN THIS.
AND, UM, CAN YOU SPEAK TO THE POCKET FIRE, WHAT WE SAW IN OCCUPANCY? YEAH, I MEAN, I THINK OBVIOUSLY THE POCKET FIRE HAD A MASSIVE IMPACT FOR US.
WE WERE HERE WITH YOU GUYS IN JULY 14TH WHEN IT WAS STILL NOT CONTAINED.
UM, WE WERE 4.9% DOWN IN DEMAND FOR JULY IN SMITH TRAVEL RESEARCH, 5.4% DOWN IN DEMAND FOR AUGUST.
SO IT'S BEEN A REALLY TOUGH YEAR FOR THE SEDONA TOURISM COMMUNITY.
UM, I THINK IT'S MORE THAN THE POCKET FIRE.
I THINK OBVIOUSLY THE EXTENDED CLOSURES IN OAK CREEK CANYON FOR RECREATIONAL SITES THAT, UM, EXISTED UNTIL ESSENTIALLY THE LAST WEEK.
BUT WE STILL HAVE GOT WEST FORK, UM, CLOSED.
I KNOW GRAND CANYON WAS DOWN 10% THIS SUMMER BEFORE THEY HAD THEIR TRAGIC FLOODING THAT OCCURRED.
SO THERE'S A, THERE'S A LOT OF THINGS RIGHT NOW IN THE, IN THE, IN THE MELTING POT FOR DEMAND IN NORTHERN ARIZONA THAT WE'RE NOT IMMUNE TO.
BUT, UM, I THINK TRULY, YOU KNOW, I'M EXCITED AND I APPRECIATE YOUR OPPORTUNITY TO GIVE US THE OTHER MONTH OF THE CAMPAIGN TO TRY TO JUST MAKE SURE WE END UP WITH A REALLY STRONG SEPTEMBER AFTER THE HARD MONTHS OF JULY, AUGUST.
ANDREW, IS THERE ANY RESEARCH OR ANECDOTES ABOUT WHY THE GRAND CANYON PRIOR TO THE FLOODS WAS DOWN THAT PERCENTAGE? I MEAN, THIS WOULD BE ANECDOTAL, I JUST WANT TO BE CLEAR ON THAT.
I I DO THINK YOU CAN LOOK AT MAYBE THIS BEING, UH, AN AND COLLATERAL IMPACT OF THE WORLD CUP, FOR EXAMPLE, WHERE YOU
[01:25:01]
SAW, YOU KNOW, INTERNATIONAL FOLKS GOING MORE TOWARDS THOSE AUDIENCES.INTERNATIONAL VISITATION THAT WE HAD.
THERE'S A LOT OF TENSION ON CITIES THAT WERE NOT NEAR US.
SO I THINK THERE IS SOME SORT OF ANECDOTAL DISCUSSIONS AROUND THAT POINT.
YOU COULD ARGUE GAS PRICES ARE UP.
YOU CAN START PUTTING THAT ALL IN THE MELTING POT.
SO AGAIN, INITIAL SUMMER 2026 RESULTS THROUGH MAY 8TH TO AUGUST 29TH.
I'LL JUST PAUSE AND SAY WE DON'T START CAPTURING VISITATION EVEN THOUGH WE STARTED THE CAMPAIGN ON THE FIRST.
WE DON'T, WE KIND OF ALWAYS DELAYED ABOUT A WEEK.
THAT'S WHY YOU SEE IN MAY, MAY 8TH THERE.
UM, WHAT WE FOUND SO FAR IS THAT WE'RE LOOKING AT, UM, 6,700 VISITOR DAYS WITH AN AVERAGE LENGTH OF STAY.
THIS ONE, UM, AVERAGE LENGTH OF STAY OF 2.5 DAYS.
WE'VE GOT, YOU KNOW, 2200 HOTEL NIGHT STAYS WITH AN AVERAGE LENGTH OF STAY OF THREE, THREE DAYS.
AND THEN WE'VE GOT 815 SHORT TERM RENTAL STAYS AN AVERAGE LENGTH OF STAY OF 3.4.
UH, MY FIRST COMMENT IS THAT WE KEEP SEEING OUR LENGTH OF STAY GO UP IN OUR CAMPAIGNS.
IF YOU COMPARE THIS TO SUMMER OF 25, DESTINATION WENT FROM 2.1 TO 2.5.
HOTEL STAYS WENT FROM 2.4 TO THREE, AND SHORT-TERM RENTALS WENT FROM THREE TO 3.4.
SO THAT'S DEFINITELY, I THINK A POSITIVE DIRECTION FOR US.
YOU'LL SEE IT A A SIMILAR DIRECTION ON THE WINTER CAMPAIGN RECAP THAT I'LL SHARE IN, IN THE, IN THE NEXT SECTION.
UM, THEN WE HAVE OUR MARKET ANALYSIS.
SO LOOKING AT, UM, SPEND BY MARKET VISITOR DAYS, HOTEL NIGHTS, SHORT-TERM RENTALS, UM, YOU KNOW, YOU'LL SEE THIS COMPARED TO THE, THE WINTER.
WE'RE JUST SEEING OUR WINTER CAMPAIGNS PERFORM BETTER THAN OUR SUMMER CAMPAIGNS.
I THINK MY TAKEAWAY IS THAT SUMMER'S REALLY A BIG PRIORITY FOR US.
UM, YOU KNOW, WE WILL NOT SEE THE SAME RETURNS THAT WE WILL SEE IN THE WINTERTIME, BUT WE STILL NEED TO BE, BE INVESTING IN THIS TIME OF YEAR AS FAR AS IT BEING A CRITICAL TIME FOR THE COMMUNITY.
ANYTHING WE CAN DO IS BENEFICIAL.
UM, WHEN YOU LOOK AT THE COMPARISON OF THIS CHART TO 25, WE HAD A COUPLE MARKETS THAT HAD LESS THAN ONE ROI.
SO AT LEAST I THINK HERE MY TAKEAWAY IS THAT, YOU KNOW, EVERYTHING HERE IS ABOVE A 2.0, UM, SPECIFICALLY ABOVE A 2.5.
UM, AND REALLY I THINK THE CALL OUT IS PHOENIX REMAINS A HUGE MARKET FOR US.
UM, I WAS REALLY PLEASED TO SEE THE AMOUNT OF CHICAGO IN THIS.
I THINK THAT WAS SOMETHING I'VE, I'VE BEEN REFLECTING ON HERE.
UM, BUT, AND THEN, UH, WE'RE GONNA TALK A LOT ABOUT THE HIGH NET WORTH AUDIENCE IN THAT SECTION, BUT DID WANT TO SHARE WITH YOU SOME OF THE INITIAL SUMMER 2026 HIGH NET WORTH, UM, AUDIENCE RESULTS SPECIFICALLY COMPARED TO THE WINTER, UM, HIGH NET WORTH AUDIENCE RESULTS.
SO AGAIN, MORE LIKE MAC MACINTOSH AND, UH, HONEY CRISPIER A LITTLE BIT.
BUT, UM, WE SPENT, YOU KNOW, $36,000, GOT 1500 VISITOR DAYS WITH THE HIGH NET WORTH 360 HOTEL NIGHTS, 146 SHORT-TERM RENTAL NIGHTS.
UM, ONE THING WE'LL TALK ABOUT LATER IN THE PRESENTATION, BUT I JUST TOOK THE EXACT ADR THAT WE USE FOR EVERYBODY IN HERE.
SO I DO THINK WE'RE UNDER REPORTING THE ECONOMIC IMPACT OF THIS AUDIENCE.
WE'LL KIND OF TALK ABOUT THAT IN THE, IN THE SPECIFIC SECTION ABOUT THIS.
BUT THEN I PULLED IN THE, THE, THE WINTER RESULTS.
UM, AND ULTIMATELY, YOU KNOW, WE SPENT 17% MORE, SO THE 36,000 IS 17% MORE THAN THE 29 8.
UM, BUT WE SAW A 47% INCREASE IN RETURN ON INVESTMENT BETWEEN THE TWO.
UM, COUPLE REFLECTIONS FROM US ON THAT.
I THINK ONE IS THIS WAS THE FIRST TIME WE HAD CREATIVE SPECIFIC FOR THAT AUDIENCE.
I THINK THAT'S SORT OF A NO-BRAINER ON, ON WHY WE SHOULD EXPECT TO SEE A, A MORE ENGAGING, A MORE, A MORE HIGHER PERFORMING CAMPAIGN.
BUT WE ALSO, UM, 'CAUSE THIS WAS A PILOT I WOULD SAY IN WINTER AND SUMMER.
UH, WE SPENT TIME IN SORT OF LATE JUNE, EARLY JULY, REALLY REFINING THAT AUDIENCE.
AND I THINK THAT REALLY SHOWED ITSELF, UM, THROUGH THE BETTER RESULTS THAT WE GOT, UM, FOR THIS SUMMER SO FAR THAN THE WINTER.
UM, WHEN WE GET TO THE WINTER RESULTS, THAT'S WHAT WE'RE GONNA REPORT AT THE END OF THE SECTION.
WE DID A DEEPER ANALYSIS AT THE HOTELS THEY'RE STAYING AT.
WE'VE NOT DONE THAT YET FOR SUMMER, BUT THAT'S KIND OF UP, UP NEXT FOR US ONCE THE FULL CAMPAIGN CONCLUDES, GIVEN THE WORK THAT GOES INTO THAT CUSTOM CUSTOM REPORT.
AND THEN I THINK, YOU KNOW, AS I MENTIONED, ONE REASON WHY IS THAT THIS WAS OUR TOP PERFORMING IN TERMS OF CLICK-THROUGH RATE FOR OUR OUT OF MARKET ADS.
SO, UM, FOR THE AUDIENCE THAT WE'VE CRAFTED TO RECEIVE THESE, AND AGAIN, WHAT WE STARTED WITH WAS WE, UH, WE, OUR EXTENDED TEAM GEOFENCED THE TOP 1% OF HOTELS ACCORDING TO AMEX.
WE SORT OF SAW WHO WAS STAYING THERE, FOLLOWED THEM BACK TO THEIR, TO THEIR HOMES ANONYMOUSLY.
AND THEN WE STARTED TO BUILD OUT SORT OF LOOKALIKE AUDIENCES FOR PEOPLE THAT LIVED IN THEIR COMMUNITIES AND KIND OF BEGAN TO LOOK AT THOSE HIGH INCOME ZIP CODES.
AND WE KIND OF JUST CONTINUE TO EXPAND ON THAT AS WE GOT THROUGH THE SECOND ITERATION
[01:30:01]
OF THE PILOT THIS SUMMER.UM, SO YEAH, I GUESS JUST FINAL THOUGHTS ON SUMMER.
AS I MENTIONED, UM, YOU KNOW, IT REMAINS OUR STRONGEST NEED TIME AS A DESTINATION I THINK EVEN WITHOUT THE IMPACTS THAT WE OBSERVED DUE TO THE POCKET FIRE.
UM, AND I THINK, UH, WE'RE FOCUSED ON GIVING YOU A STRONG PROPOSAL FOR SUMMER 2027 WHEN THE TIME COMES.
ALRIGHT, MOVING INTO, UM, WE'RE GONNA START WITH WINNER 25 26 CAMPAIGN RESULTS, AND THEN WE'LL JUMP OVER TO THE WINTER 26, 27 CAMPAIGN STRATEGY THAT'S RELATED TO THE FIRST OF, OF THE, OF THE THREE MOTIONS.
SO OUR CAMPAIGN FLIGHT WAS ON OCTOBER 17TH OF FEBRUARY 15TH.
UH, AS I MENTIONED EARLIER, WE CONTINUE TO MOVE THIS UP.
UH, LAST WINTER IT WAS 40 DAYS EARLIER THAN WINTER, 24, 25 DRIVE MARKETS BEING THE SAME.
FLIGHT MARKETS CHANGE OUT ESSENTIALLY MINNEAPOLIS AND NEW YORK.
UM, GOT SWAPPED WITH THE TWO TEXAS SPOTS FOR WINTER.
UM, WE DID GO TO YOU ALL WITH A, UM, ESSENTIALLY A CONTINGENCY FUND REQUEST, UH, LEADING UP TO THE WINTER CAMPAIGN LAUNCH JUST DUE TO THE, UM, CONTINUED DOWN PERFORMANCE THAT WE SAW ON DEMAND THAT STARTED IN MARCH OF 25 AND CONTINUED UP UNTIL WE PRESENTED IN OCTOBER.
UM, THAT BROUGHT OUR CAMPAIGN BUDGET FROM 1 56 TO TWO 50.
AGAIN, IT'S GONNA BE HARDER TO COMPARE THIS CAMPAIGN, I'M RECAPPING TO THE ONE THAT'S UPCOMING WITH THE CURRENT BUDGET, BUT IT'S THE BEST WE CAN DO.
UM, THE CAMPAIGN RESULTS, AGAIN, AS I MENTIONED, WE'RE STARTING TO SEE A TREND HERE.
WINNERS GOT A BETTER RETURN ON AD SPEND THAN SUMMER, BUT IT DOESN'T MEAN THAT ONE'S MORE IMPORTANT THAN THE OTHER, OTHER THAN SUMMER'S A BIGGER NEED TIME.
UM, AND THEN IN THIS CASE, WE DID RETURN MORE IN CITY SALES AND BED TAX THAN WE DID SPEND ON ON THAT CAMPAIGN.
HERE'S A RAPID RECAP AGAIN, I JUST, WHAT I WOULD PULL OUT OF THIS IS THAT, YOU KNOW, IT'S THAT VISITOR LENGTH OF STAY AND HOTEL LENGTH OF STAY AND JUST HOW WE'VE SEEN THAT INCREASE, UM, AS WE GO.
I THINK THAT TO ME, WHAT WE'RE SORT OF SEEING IS WE MIGHT BE SEEING SOME LESS FEWER DAY VISITORS AND MORE OVERNIGHT VISITORS.
AND I THINK THAT'S WHAT I'M SORT OF TAKING AWAY FROM HOW OUR CAMPAIGNS HAVE BEEN PROGRESSING.
UM, AND I THINK REALLY, YOU KNOW, WHAT WE ALWAYS SEE IS FOLKS ARE STAYING IN HOTELS MORE THAN SHORT TERM RENTALS.
SO I THINK OUR LARGER GOALS OF GETTING PEOPLE TO HERE TO STAY OVERNIGHT MORE THAN ONE NIGHT IN OUR HOTELS IS, IS REALLY SHOWING THROUGH THE CAMPAIGN RESULTS.
AND THEN HERE'S YOUR, UM, MARKET ANALYSIS SIMILAR TO WHAT WE SAW LAST TIME, BUT OBVIOUSLY WITH HIGHER ROIS.
UM, THE TAKEAWAY FOR THIS ONE WAS THAT ALL OF OUR MARKETS PERFORMED ABOVE A 10 IN ROI.
SO WITH THAT CONTEXT LAID WE'LL JUMP INTO WINNER 26, 27 CAMPAIGN STRATEGY.
SO, UM, THIS WILL BE THE SEVENTH CAMPAIGN CONDUCTED BY THE CITY OF SEDONA.
SO OUR SEVENTH DESTINATION MARKETING CAMPAIGN, UM, ALTHEA THERE, THANKS FOR BEING HERE.
UM, WE MET WITH THE TOURISM ADVISORY BOARD ON AUGUST 5TH TO JUST KIND OF HAVE THE CONVERSATION.
WE HAD PROMISED EVERYBODY THAT, YOU KNOW, ONCE WE LAUNCHED OUR FIRST OFFICIAL SORT OF RECURRING CAMPAIGN CONCEPT REDEFINED DESERT, UM, THAT WE WOULD RUN IT FOUR TIMES, WHICH IS WHAT WE ARE DOING THIS SUMMER, AND THEN ASSESS IF WE WOULD RUN IT ANOTHER TIME, WHICH WE HAVE THE ABILITY TO DO OR MOVE TO A DIFFERENT CAMPAIGN CREATIVE CONCEPT.
UH, ULTIMATELY WHAT WE TOOK AWAY WAS THAT THE TAB WAS COMFORTABLE WITH US, US MOVING AHEAD WITH A FINAL REDEFINED DESERT, BUT THAT IT WOULD BE THE FINAL.
SO I THINK WE'RE, WE ARE, UM, REALLY LOOKING AT SAYING, HEY, WE'RE KINDA DOING THE GREATEST HITS, IS WHAT WE'RE CALLING IT.
UM, AFTER, AFTER FOUR EXECUTIONS, WHAT CAN WE KIND OF PULL TOGETHER FOR THE FIFTH ONE? AND THEN TRULY, UM, LOOKING TO SUNSET IT AFTER THIS WINNER AND THEN MOVE TO A NEW CREATIVE CONCEPT MOVING FORWARD.
THERE WAS ONE THAT THE TAB LIKED, BUT THEY DIDN'T LIKE THE NAME.
THEY WANTED US TO MAKE SOME ADJUSTMENTS.
THAT'S CERTAINLY WHAT WE'RE GONNA MOVE INTO ONCE WE GET THE WINNER CAMPAIGN LAUNCHED.
AND THEN AS I MENTIONED, UM, THERE'S NOTHING TO DO WITH THE HIGH NET WORTH AUDIENCE, ALTHOUGH THAT'S BEEN IN INTEGRATED AS A PILOT, AS A PILOT INTO THE OTHER TWO LAST WINTER CAMPAIGN, THIS SUMMER CAMPAIGN.
UM, THAT'LL BE IN THE NEXT SECTION OF THIS PRESENTATION.
SO TARGET CAMPAIGN TIMELINE, LAUNCHING THE CAMPAIGN ON OCTOBER ONE.
I'LL PAUSE AND SAY I FEEL GOOD ABOUT AN OCTOBER ONE DATE FOR A WINTER CAMPAIGN.
I THINK THAT THIS IS WHERE WE'VE WANTED TO GET TO.
SO I DON'T SEE OURSELVES TRYING TO MOVE THIS UP IN THE FUTURE RIGHT NOW.
FLIGHT MARKETS OCTOBER ONE DRIVE MARKETS OCTOBER 15 WITH THE NOTE THAT THIS WOULD BE 16 DAYS EARLIER THAN WE DID IT THE PREVIOUS WINTER.
UM, DRIVE MARKETS ARE THE SAME AS WE'VE BEEN DOING.
UM, THAT'S A FORMULA THAT WE ASSESSED AND CONTINUES TO WORK FOR US.
UM, AGAIN, THIS IS LESS THAN THE 250 THAT WE ENDED UP WITH FOR
[01:35:01]
LAST WINTER, BUT COMPARABLE TO THE INITIAL BUDGET THAT WE HAD IN OUR BASE BUDGET.UM, THE CALL OUT HERE IS THAT IF YOU LOOK AT THE FOURTH ROW OF THE STRATEGIES, UM, WE NOW HAVE A CHAT GPT SEARCH LINE ITEM IN HERE.
UM, SO WE ARE LOOKING AT JUST KIND OF CONTINUING TO DOING PAID GOOGLE SEARCH, BUT AS WE'VE SEEN TRAVELER PREFERENCES MOVE TO, UM, LARGE LANGUAGE MODELS THAT WE CAN TRY TO PILOT THAT.
SO THAT'S SORT OF WHAT WHAT WE, WHAT WE'VE PROPOSED AND THE TAB HAS APPROVED OF THAT RECOMMENDATION FOR US.
UM, THE PERSONAS THAT WE'LL MARKET TO OR THE ECO-CONSCIOUS EXPLORER, THE WELLNESS SEEKER, THE ADVENTURE ENTHUSIAST, THE CULTURAL EXPLORER, THOSE ARE ALL KIND OF THE PROSPECTING AUDIENCES.
AND THEN THE UNINFORMED ADVENTURE IS REALLY WHO WE'RE TARGETING FOR OUR SUSTAINABILITY MESSAGING OR SORT OF A DIFFERENT STRATEGY FOR THAT AUDIENCE.
AND THEN WHEN WE PRESENTED THIS FOR SUMMER HIGH NET WORTH WAS A BULLET.
UH, NOW IT'S GONNA BE PRESENTED IN THE NEXT SECTION AS PART OF THE OTHER STRATEGY I MENTIONED WE'RE DOING REDEFINED DESERT GREATEST HITS.
SO HERE'S SOME OF THE, UM, WORD USAGE THAT WE WERE ABLE TO KIND OF PULL OUT OF HIGH PERFORMING ADS IN THE PAST.
UH, MY PERSONAL FAVORITE, YOU KNOW, REDEFINED AWE, UM, REDEFINED FAMILY TIMES, ALWAYS BEEN PERFORMING WELL FOR US.
POWER LUNCH, RETAIL THERAPY MORNING ROUTINE.
SO IT'S NICE TO GET THE BAND BACK TOGETHER, IF YOU WILL FOR ONE LAST TIME.
UM, AND THEN HERE'S SOME OF THE SAMPLE CREATIVE THAT GOES OUT TO THE STANDARD AUDIENCE.
SO EVERYBODY THAT WE LISTED AND THEN HERE WOULD BE THE, UM, SAMPLE CREATIVE FOR THE SUSTAINABILITY ADS THAT WOULD GO OUT.
I THINK WE'RE GONNA HOLD ALL MOTIONS TO THE END IF THAT WORKS FOR COUNCIL.
SO THE NEXT ONE IS GONNA BE THE YEAR ROUND HIGH NET WORTH CAMPAIGN STRATEGY.
SO ALTHOUGH OUR ADVERTISING HAS ALWAYS TARGETED HIGH INCOME HOUSEHOLDS, UM, IN CONVERSATIONS WITH THE INDUSTRY, I THINK CONVERSATIONS WITH COUNCIL, UM, WE STARTED PILOTING THIS HIGH NET WORTH AUDIENCE THAT I DESCRIBED, UM, LAST WINTER AND THEN CONTINUED IT THIS SUMMER.
UM, ONE OF THE REASONS WHY IS THAT, YOU KNOW, HIGH INCOME DOESN'T ALWAYS MEAN HIGH NET WORTH.
UM, AND I THINK IT'S JUST INTERESTING THAT WE'VE STARTED TO CONTINUE TO LOOK AT ADVERTISING THAT TARGETS KIND OF HOUSEHOLD INCOME, BUT THAT WE FOUND A DIFFERENT STRATEGY TO GET TO FOLKS THAT ARE SPENDING MORE DOLLARS IN TOURISM DESTINATIONS THAT HAVE A HIGHER PRICE TAG.
UM, AND THEN WHAT ATTRACTS US ABOUT THIS IS THAT, YOU KNOW, YOU CAN ESSENTIALLY TO QUOTE ONE OF OUR TAB MEMBERS, BRETT, UM, YOU CAN DO MORE WITH LESS.
THIS AUDIENCE TENDS TO SPEND MORE PLANS DIFFERENTLY.
THEY HAVE A DIFFERENT PLANNING CYCLE THROUGHOUT THE YEAR AND THEY CAN TYPICALLY STAY LONGER.
THEY MAY NOT ALWAYS STAY LONGER, BUT THEY CERTAINLY HAVE THE MEANS TO.
UM, AND AS I MENTIONED EARLIER, WE CONTINUED THIS PILOT INTO SUMMER 26.
UM, BUT THE ADVENT WAS THAT WE CREATED ADVERTISING SPECIFIC TO THE AUDIENCE AND THEN FOR THE FY 27 BUDGET, UM, WE INITIALLY PROPOSED IT AS A DECISION PACKAGE, BUT UM, CITY COUNCIL APPROVED MOVING THE A HUNDRED THOUSAND DOLLARS FOR YEAR ROUND HIGH NET WORTH ADVERTISING INTO OUR BASE BUDGET.
UM, SO THAT'S REALLY WHAT WE'RE HERE TO TALK ABOUT.
UH, WE'RE JUST LOOKING FOR SORT OF DIRECTION ON THE INITIAL EXECUTION OR SORT OF BRINGING THIS FUNDING TO LIFE, UM, AS PART OF THE LAUNCH TIMELINE OF OUR WINTER CAMPAIGN, ALTHOUGH IT WOULD CONTINUE BEYOND FEBRUARY 15TH 'CAUSE IT WOULD BE YEAR ROUND.
UM, SO WANT TO SHOW YOU THE PILOT RESULTS.
UM, I'VE ALLUDED TO THIS BEFORE, BUT WE'VE GEOFENCED IN ADDITION TO THE CITY OF SEDONA AS A GEOGRAPHIC POLYGON, WE'VE ALSO GOT A CLUSTER OF ALL OF THE SEDONA HOTELS AND WE'VE GOT A CLUSTER OF ALL THE SHORT TERM RENTALS.
UM, WE ALSO HAVE A TIMESHARE CLUSTER, BUT IT'S KIND OF HARD TO DETERMINE IF THOSE ARE BED TAX PAYING INDIVIDUALS.
SO WE SORT OF KEEP THAT OFF TO THE SIDE, BUT WE CAN REPORT ON THAT AS WELL.
UM, AND WE, BEYOND LOOKING AT WHETHER OR NOT THEY STAYED IN A HOTEL, WE WERE ABLE TO RUN, YOU KNOW, A DEEPER, MORE GRANULAR REPORT WITH OUR ADVERTISING AGENCY TO SEE WHAT HOTELS THEY WERE STAYING AT AND HOW MANY NIGHTS WERE OCCURRING AT THOSE HOTELS.
UM, AND THEN WE SEPARATED THE HIGH NET WORTH AUDIENCE FROM THE STANDARD AUDIENCE RELATED TO THE WINTER CAMPAIGN EXECUTION.
AND THEN WE LOOKED AT WHAT HOTELS THE HIGH NET WORTH AUDIENCE WAS STAYING AT COMPARED TO THE STANDARD AUDIENCE.
UM, ONE OF OUR THEORIES HERE HAS ALWAYS BEEN THAT THE PLANNING CYCLES FOR THE HIGH NET WORTH FOLKS ARE A LITTLE DIFFERENT.
SO WHAT YOU'RE SEEING IS WINTER CAMPAIGN SPEND, BUT WITH AN ATTRIBUTION WINDOW FROM OCTOBER 21 TO JULY 5TH.
SO THE FOLKS THAT WERE AD INFLUENCED FROM THE WINTER CAMPAIGN THAT CAME BEYOND FEBRUARY 15TH, WHICH IS WHERE WE'VE PREVIOUSLY SORT OF DRAWN THE LINE FOR WHETHER OR NOT WE WERE
[01:40:01]
SUCCESSFUL AT DRIVING OUR WINTER WINTER CAMPAIGN DEMAND.SO, UM, THIS WAS, I'D SAY AN EXERCISE.
SO I'M NOT HERE TO REPORT ON ECONOMIC IMPACT.
I'M HERE TO REPORT ON THE EXERCISE, WHICH WAS NOW THAT WE HAD THE HOTELS, UM, LINED UP AND WE COULD SEE WHO STAYED WHERE.
UM, UH, ADAM ON OUR TEAM AND I LOOKED UP, UM, RATES IN THE FUTURE 'CAUSE YOU CAN'T REALLY GO BACK IN TIME TO LOOK AT RATES.
UM, AND WE LOOKED AT, YOU KNOW, THE START OF A HOLIDAY WEEKEND IN JANUARY IS SORT OF A, A CONSERVATIVE RATE TO LOOK AT IF WE'RE LOOKING AT THE TIME SEQUENCE THAT WE HAD.
BUT WHAT WE'RE REALLY LOOKING AT IS HOW HOTEL PRICES VARIED ACROSS PROPERTIES.
WE'RE TRYING TO SEE DID THE HIGH NET WORTH AUDIENCE STAY AT MORE EXPENSIVE HOTELS AT A HIGHER RATE THAN THE STANDARD AUDIENCE? YOU KNOW, ARE WE BRINGING FOLKS TO TOWN THAT SPEND MORE ON HOTELS? IT'S ESSENTIALLY THE, THE RESEARCH QUESTION.
UM, WHEN WE PULLED ALL OF THOSE ADRS, WHAT WE FOUND WAS THAT THE AVERAGE DAILY RATE OF THE HO UH, THE HIGH NET WORTH AUDIENCE WAS JUST SHY OF 40% MORE EXPENSIVE THAN THE STANDARD AUDIENCE.
SO THEY'RE SPENDING 40% MORE PER NIGHT, OR JUST SHY OF 40% MORE PER NIGHT, UM, THAN THEIR STANDARD AUDIENCE.
AND THEN WHEN WE LOOKED AT IT DEEPER, AT LEAST WITH THE, OUR RESEARCH THAT WE DID, UM, THE HIGH NET WORTH AUDIENCE IS THREE TIMES MORE LIKELY TO STAY AT A HOTEL WITH A RATE HIGHER THAN $650.
SO THAT'S SORT OF A WAY TO LOOK AT WHY THOSE NUMBERS ARE, ARE SO STARK.
SO FOR US, THAT SORT OF SHOWS THAT, YOU KNOW, IF THE GOAL WAS WE FOUND PEOPLE THAT SPENT MONEY AT EXPENSIVE HOTELS AND OTHER DESTINATIONS AND WE INSPIRED THEM TO COME TO SEDONA, WE'RE SEEING THEM IN THE ATTRIBUTION SPEND MORE MONEY, SORRY, SPEND, UM, THEIR MONEY AT HOTELS THAT ARE MORE EXPENSIVE.
UM, AND THEN, YOU KNOW, ONE OF THE THINGS I ALLUDED TO IS THAT, UM, I THINK WE'RE UNDER REPORTING THE ECONOMIC IMPACT OF THE HIGH NET WORTH AUDIENCE BECAUSE WE'RE SEEING THAT THEY'RE SPENDING MORE, UM, AT THESE, AT, AT THESE MORE EXPENSIVE HOTELS.
BUT JUST TO SHOW YOU, UM, AN ROI REPORT FOR THE HIGH NET WORTH AUDIENCE, AGAIN, FROM THIS EXTENDED ATTRIBUTION OF OCTOBER 21 TO JULY 5TH.
UM, IF WE DO JUST TAKE THAT, I'M LOOKING AT THE WINTER 25 26 A DR AND THAT SECOND CHART IN THE MIDDLE, IF WE WERE TO CHANGE THAT TO THE A DR THAT WE FOUND WAS THE AVERAGE ROI GOES FROM 15 TO 19.
SO IF WE JUST TAKE THE HOTEL DATA THAT AGAIN WE DID RESEARCH AND PUT IN, UM, WE START TO SEE THAT THAT ROI GOES UP, ONE WOULD ASSUME THE DAILY SPEND WOULD GO UP, ONE WOULD ASSUME THE STR WOULD GO UP, BUT, UM, I'M JUST HERE TO SHOW YOU WITH THAT INITIAL TWEAKING, YOU START TO SEE THAT HAPPEN.
I DO THINK, UM, IT'S A BIT OF A SLIPPERY SLOPE, BUT WE DO WANNA WORK WITH OUR AGENCY TO DEVELOP A CUSTOM APPROACH FOR DOCUMENTING THIS.
BUT I DON'T WANT TO MANUFACTURE NUMBERS EITHER.
SO, UM, JUST WANT TO KIND OF GIVE YOU A, AN EXAMPLE OF HOW WE SEE THIS AUDIENCE BEING A HIGHER ROI AND HOW IT'S SORT OF MAYBE HIDDEN RIGHT NOW IF WE COMPARE THEM TO EVERYBODY ELSE.
UM, SO REFLECTIONS THE HIGH NET WORTH AUDIENCE SPENDS MORE AT HOTELS ON THE STANDARD AUDIENCE.
UM, WE DO BELIEVE THIS GENERATES A HIGHER ECONOMIC IMPACT PER NIGHT.
UM, ALTHOUGH IT IS STILL OUR SMALLEST AUDIENCE, IT'S STILL GENERATING A RETURN ON INVESTMENT.
UM, WE'RE EXPLORING HOW TO ADJUST THAT CALCULATION TO ACCOUNT FOR THE HIGHER SPEND THAT WE ARE AT LEAST CERTAINLY SEEING IN THE HOTELS.
AND WE JUST CONTINUE TO SEE THAT AS WE TAKE A LONGER ATTRIBUTION WINDOW, IT'LL CONTINUE TO CAPTURE, UM, A HIGHER RETURN ON INVESTMENT.
SO, UM, TO CLARIFY NEXT STEPS, AND AGAIN, I KNOW WE'LL DO THE MOTIONS AT THE END, BUT WITH COUNCIL APPROVAL, WE WOULD ACTIVATE THE YEAR ROUND HIGH NET WORTH STRATEGY STARTING ON OCTOBER ONE.
AT THE SAME TIME WE'D LAUNCH THE WINTER CAMPAIGN, THEY WOULD KIND OF BE LAUNCHED IN TANDEM WITH EACH OTHER, BUT WHEN WE TURN OFF THE WINTER CAMPAIGN ON FEBRUARY 15TH, WE WOULD KEEP THE HIGH NET WORTH CAMPAIGN ON, UM, STARTING FEBRUARY 16TH, BUT WITH A NEW CAMPAIGN CREATIVE CONCEPT IS THE GOAL.
AND THEN WHEN WE COME TO YOU WITH THE SUMMER CAMPAIGN, WE WOULD THEN START THE SUMMER CAMPAIGN WITH THAT NEW CREATIVE CONCEPT ON MAY ONE.
UM, HERE'S SOME SIMPLE CREATIVE JUST TO GIVE YOU AN IDEA OF, UM, WHAT WE'RE LOOKING AT FOR THE HIGH NET WORTH AUDIENCE, AT LEAST FOR THIS WINTER, UM, WHILE WE'RE STILL UNDER THE REDEFINED DESERT CAMPAIGN CONCEPT.
AND THEN THAT LEADS ME TO, UH, THE DVA CON CONTRACT AMENDMENT.
SO, UM, WE, THE CITY SELECTED DAVE IAN ASSOCIATES AKA OR D-B-A-D-B-A
[01:45:01]
THAT WAS EXECUTED IN 2023.UM, THEIR CURRENT CONTRACT IS SET TO EXPIRE ON OCTOBER 24, 27.
UM, IAN AND I HAVE A CALENDAR INVITE ON OUR CALENDARS TO MEET IN JANUARY TO BEGIN THE PROCESS TO DO AN RFP, TO IDENTIFY THE NEXT NEXT AGENCY.
UM, BUT ESSENTIALLY THIS AMENDMENT SIX THAT'S BEING PROPOSED TODAY, UM, WE'LL INCREASE THE BUDGET BY $736,000 FOR A TOTAL CONTRACT EVALUATION OF 2,331,720.
UM, BUT THAT WOULD BE FOR ALL OF THE APPROVED, UM, MARKETING FUNDS FOR THESE TYPES OF ACTIVITIES.
DESTINATION MARKETING CAMPAIGNS WE HAVE IN THE FY 27 BUDGET.
UM, THE BREAKDOWN OF THIS WOULD BE, UM, $106,000 FOR ACCOUNT MANAGEMENT SERVICES AND TRAVEL $500,000 FOR MEDIA AND MEDIA PLANNING AND BUYING.
THAT WOULD BE 350,000, WHICH IS WHAT WE'VE ALWAYS HAD FOR DESTINATION MARKETING CAMPAIGNS.
A HUNDRED THOUSAND FOR THE HIGH NET WORTH AUDIENCE.
THEN 50,000 FOR THE STRATEGIC EVENT FUND THAT, THAT WE ALL TALKED ABOUT DURING THE BUDGETING PROCESS.
WE'VE GOT 30,000 FOR CREATIVE ASSET PRODUCTION AND THEN WE ARE PUTTING A HUNDRED THOUSAND DOLLARS INTO OF THE CONTINGENCY FUNDS IN HERE JUST TO GET IT IN THE AMENDMENT.
BUT WE WOULD STILL WORK WITH THE CITY MANAGER TO ACCESS THOSE VIA THE THRESHOLDS THAT WE HAD.
BUT WE ARE JUST TRYING TO GET ONE FINAL AMENDMENT IN PLACE WITH DVA FOR THE FUNDS THAT ARE IN THE FY 27 BUDGET.
AND SO ANDREW, THIS WOULD BE THE LAST CONTRACT AMENDMENT FOR DVA AND THERE'D BE A NEW CONTRACT FOLLOWING THAT WITH IF IT'S STILL WITH DVA? YEAH, EXACTLY.
YEAH, I MEAN, I WOULD HOPE THIS IS THE LAST AMENDMENT, BUT YOU ANTICIPATE THE LAST ONE.
I'M PLANNING MAYOR, SO
UH, THE THREE THINGS WE'D LIKE MOTIONS ON IS THE WINNER 26 27 CAMPAIGN STRATEGY, THE YEAR ROUND HIGH NET WORTH CAMPAIGN STRATEGY, AND THEN DBA CONTRACT AMENDMENT NUMBER SIX.
ANDREW, WHEN YOU DESCRIBE THE TARGETING METHODOLOGY FOR HIGH NET WORTH, WAS THERE ANY GEOGRAPHIC LIMITATION TO THAT? LIKE UNLIKE WHERE WE HAVE DRIVE AND FLIGHT MARKETS THAT ARE DEFINED FOR HIGH NET WORTH, IS IT JUST ANYONE ANYWHERE IN THE US OR NO, WE WERE FOCUSED ON OUR FLIGHT AND DRIVE MARKETS, SO IT WAS, IT WAS ALIGNED WITH OUR CAMPAIGN MARKETS.
BUT IT IS SOMETHING THAT AS WE, AS WE CONTINUE TO EXPAND THIS AUDIENCE, I THINK THERE'S REASON TO START TO LOOK MAYBE BEYOND THAT TOO.
ANY OTHER QUESTIONS FROM COUNCIL CHARLOTTE? IT'S NOT RELATED TO ANYTHING YOU'VE TALKED ABOUT.
UM, WE HAD A REALLY NICE PRESENTATION FROM THE HUMMINGBIRD SOCIETY AND WE, UM, NAMED THE ANNA HUMMINGBIRD, THE CITY BIRD.
UM, PART OF THEIR PRESENTATION WAS ABOUT THE YEAR-ROUND TOURISM IMPACT OF BIRD WATCHERS.
UM, AND THEY HAD SOME, I THINK, ESTIMATES OF ECONOMIC IMPACT.
SO I'M JUST WONDERING, DOES THAT RESONATE WITH YOU AT ALL? DOES THAT FIT IN, WOULD IT BE A TARGET AUDIENCE? HOW DO YOU UTILIZE THAT OR DO YOU UTILIZE THAT? SO IN MY PREVIOUS LIFE I UTILIZED IT A LOT.
UM, SO WHEN I WAS WORKING WITH A LOT OF THE RURAL, RURAL DESTINATIONS IN OREGON AND COLORADO, UM, IT'S CERTAINLY ONE OF THE LEVERS OR SORT OF TOOLS IN THE TOOLBOX.
UM, THEY DO TRAVEL YEAR ROUND.
PEOPLE WANT TO GET THE GREATEST YEAR, IF YOU WILL, WHERE THEY SEE, SEE ALL THE BIRDS.
UM, YOU KNOW, I PERSONALLY GO TO THE BUBBLING PONDS.
I'VE BEEN TRYING TO FIND GOOD, GOOD BIRD WATCHING SPACES HERE.
UM, I DON'T THINK IT'S ONE OF THE PRIMARY MOTIVATORS FOR VISITATION TO SEDONA AT THE MOMENT.
UM, BUT I ALSO DON'T THINK THAT WE SHOULD BE DISCOUNTING IT EITHER.
UM, I LOVE THE HUMMINGBIRD FESTIVAL.
THAT'S A GREAT NEED TIME FOR US TO HAVE AN, HAVE AN EVENT LIKE THAT.
SO I LOOK FORWARD TO WORKING WITH THEM.
BUT I DON'T THINK IT'S IN OUR KIND OF TOP REASONS TO TRAVEL TO SEDONA RIGHT NOW.
BUT THEY MIGHT BE IN THAT ECO-CONSCIOUS.
IT'S, IT'S, I THINK AS WE'VE BEEN BUILDING OUT OUR EXPERIENTIAL GUIDES, WHICH WE JUST GOT OUR FIRST SIX LAUNCHED, THERE'S A COUPLE MORE THAT WE'RE WORKING ON.
THOSE ARE, I THINK, WHERE WE SEE OUR CONTENT PLANNING INFORMATION BE IN ALIGNMENT WITH THE PRIMARY MOTIVATORS FOR VISITATION.
UM, I THINK THAT'S SORT OF THE, THE NEED.
AND THEN, YOU KNOW, AS THAT GETS SET UP, YOU START GETTING INTO THE SORT OF NICHE MARKETING AUDIENCE, WHETHER IT BE MAYBE ACCESSIBLE TRAVEL L-G-B-T-Q TRAVEL, AND YOU COULD PUT BIRD WATCHING INTO THAT AS WELL.
YOU KNOW, I WENT TO THE HUMMINGBIRD FESTIVAL THIS YEAR AND THEY SAID THEY HAD 1500 PEOPLE.
SO IN JULY, BRINGING 1500 PEOPLE INTO SEDONA IS VERY COOL.
AND THEY STAY IN THIS CITY BECAUSE IT'S MULTI-DAY MM-HMM
SO IT, IT DOES DEFINITELY HAS AN IMPACT.
ANY OTHER QUESTIONS FROM COUNCIL? I HAVE SOME CARDS.
COULD YOU RUN THE NUMBERS FOR ME AGAIN,
[01:50:01]
PLEASE? OF WHAT WAS THE TOTAL SPEND UNDER THE CONTRACT THAT'S ABOUT TO EXPIRE OF WHAT THE AMENDMENT WOULD GET US TO? I, I WANNA KNOW WHAT WE SPENT IN THIS YEAR OF THE CONTRACT THAT'S ABOUT TO EXPIRE, AND THEN WHERE WE'RE, WHAT THE NEW AMOUNT WOULD, WHERE THAT WILL TOTALLY BRING US TO WHAT IS THE ACTUAL INCREASE.CAN YOU, SO I'D LIKE YOU TO FIRST JUST WANNA BREAK IT DOWN, SPEAK TOWARDS HOW WE SET THIS CONTRACT UP THAT WE DID NOT, UNLIKE OTHER CONTRACTS WHERE WE DID NOT COME, WHEN WE GOT THIS FOUR YEAR CONTRACT WITH DVA, WE DIDN'T COME WITH A BIG NUMBER AND WE ARE NOT AMENDING A NUMBER BECAUSE WE WENT OVER THAT AMOUNT.
THAT'S NOT HOW THAT WORKS WITH US.
WHAT WE'VE DONE IS THAT EVERY YEAR WE COME TO YOU WITH THIS IS THE ADVERTISING SPEND, DO YOU WANNA GIVE US THE AUTHORITY TO SPEND THAT? SO THAT'S WHAT WE'RE DOING RIGHT NOW.
NOW YOU CAN SPEAK TOWARDS YEAH, AND I THINK, YOU KNOW, EACH, EACH YEAR WE'VE AMENDED THE CONTRACT TO INCLUDE THE FUNDING THAT WAS APPROVED FOR DVA EACH, EACH FISCAL YEAR.
UM, I WILL GUARANTEE YOU THAT WHEN WE GET THE NEW RFP DONE, WE'RE GONNA LOOK AT WHATEVER THE LENGTH OF TIME THAT NEW CONTRACT WILL BE IN PLACE AND WE'RE GONNA LOAD UP ALL THE FUNDS, WHICH WOULD BE MORE OF WHERE THIS IS GONNA BE LANDING UP FRONT.
AND AGAIN, WE'LL STILL COME TO YOU FOR THE AUTHORITY ON THAT.
UM, I DON'T THINK I'VE CHECKED IT AS IF LIKE YESTERDAY, BUT WE ARE VERY MUCH ALMOST OUT OF FUNDS ON THE CURRENT DBA CONTRACT BECAUSE WE'VE ONLY PUT IN WHAT WE HAD FOR FY 26 AND NOW THAT WE'RE IN FY 27, WE NEED TO LOAD UP THE FUNDS FOR WHAT WE'RE TRYING TO DO THIS FISCAL YEAR.
BUT WHICH WOULD BE, SO IF WE'RE ASKING FOR A TOTAL CONTRACT AMENDMENT, THAT WOULD BRING US TO 2.3.
THAT WOULD MEAN IN THE THREE YEARS THAT WE'VE BEEN WITH DVA, WE HAVE SPENT TWO, IT'S LIKE 1.5.
AND FOR, UM, IN CASE WE NEED A REMINDER, WE'VE HAD ABOUT 350,000 OF THAT ALONE EACH YEAR HAS BEEN IN ADVERTISING.
AND THEN ANDREW, JUST SO WE CAN GO OVER IT ONE MORE TIME, CAN YOU TALK ABOUT HOW THE BREAKDOWN IS THAT IT'S 500,000 ADVERTISING FOR THIS YEAR? IT'S 106,000, UM, IN ACCOUNT MANAGEMENT SERVICES AND TRAVEL.
SO THAT MEANS IF THEY COME HERE AND MEET WITH US, OR, UM, LIKE FOR EXAMPLE, LAST WEEK WE PROBABLY SPENT FOUR HOURS, UM, WITH THEM DEEP DIVING INTO THE DATA.
DID WE GET IT RIGHT? WHAT WERE YOUR ASSUMPTIONS? WHAT ARE OUR ASSUMPTIONS? LET'S REWORK THAT, YOU KNOW, ALL OF THAT SORT OF THING.
UM, CREATIVE ASSET PRODUCTION IS 30,000.
SO THAT'S, UM, WE DO A LOT OF OUR ADS IN HOUSE, WHICH IS, UM, HOW WE'RE PRETTY COST EFFECTIVE WITH WHAT WE'RE DOING.
UM, BUT WE DO NOT DO OUR VIDEO ADS IN HOUSE AND WE DO, UM, ASK THEM TO DO THE VIDEO PRODUCTION, UM, AND CREATION FOR US.
UM, AND THEN THE CAMPAIGN CONTINGENCY FUNDS, THAT'S A HUNDRED THOUSAND DOLLARS, LIKE WE SAID, UM, THAT WOULD ONLY BE ACTIVATED, UM, IF THOSE THRESHOLDS WERE MET THAT WE TALKED ABOUT IN JULY.
UM, AND SO WE, YOU KNOW, THAT COULD BE DEPENDENT ON WHAT THE SITUATION WAS.
UM, BUT WE, WE PUT THAT IN THERE SO THAT WE WOULD NOT HAVE TO COME BACK LIKE WE HAVE IN THE EMERGENCY SESSION TO GET, UM, ACTIVATION FOR THAT MONEY.
SO THAT'S, THAT'S THE BREAKDOWN OF THE 7 36.
OKAY, I'LL OPEN UP FOR PUBLIC COMMENTS.
FIRST ONE IS TIM PERRY, FOLLOWED BY DAVID KEY.
MY NAME IS TIM PERRY AND I LIVE IN SEDONA.
THROUGHOUT THIS DISCUSSION, CITY STAFF HAVE BEEN VERY CAREFULLY SOFT PEDALING THE FACT THAT THIS IS THE BIGGEST CONTRACT AMENDMENT YET TO THIS CONTRACT AND THAT THE TOTAL VALUE IS NOW UP TO 2.3 MILLION IN PUBLIC FUNDS.
BUT EVEN MORE SO, THEY'VE BEEN SOFT PEDALING THE FACT THAT ALL THIS MONEY IS GOING OUT OF STATE.
IT'S NOT BEING SPENT HERE IN SEDONA TO BENEFIT LOCAL BUSINESSES.
IT IS GOING OUTTA STATE, CONVENIENTLY TO THE CITY MANAGER'S HOME STATE TO BENEFIT A CORPORATION WAY TO GO TO SUPPORT LOCAL BUSINESSES COUNSELORS.
BEYOND THAT, WE HAVE THE FACT THAT CITY STAFF ARE CONTINUING TO PUSH THESE LUDICROUS AND BASELESS CLAIMS THAT EVERYONE WHO HAPPENS TO SEE AN AD ADVERTISING SEDONA AND THEN SHOWS UP IN SEDONA CAME HERE BECAUSE OF THAT AD.
THERE IS ABSOLUTELY NO DATA TO SUPPORT THAT CONCLUSION YET, THIS ENTIRE PRESENTATION IS BASED ON THAT ASSUMPTION.
IF YOU WERE IN THE PRIVATE SECTOR AND YOU MADE A CLAIM LIKE THAT WITH
[01:55:01]
ZERO FOUNDATION, YOU WOULD NOT HAVE A JOB VERY LONG.IT IS RIDICULOUS THAT LAUREN AND ANDREW SIT HERE ON THE PUBLIC DOLE AND CONTINUE TO BE EMPLOYED WHILE PUSHING THESE BASELESS LIES.
MOVING BEYOND THE WASTE OF PUBLIC FUNDS AND THE TOTAL LACK OF DATA.
HERE WE'RE ONTO THE FACT THAT YOUR CAMPAIGN CONCEPTS CONTINUE TO BE EVEN BLANDER AND MORE IRRELEVANT THAN EVER.
IF YOU ACTUALLY WANTED TO MARKET SEDONA, YOU WOULD GO TALK TO LOCAL BUSINESSES, FIND OUT WHAT KIND OF ADS THEY HAD FOUND, BROUGHT PEOPLE INTO THEIR ESTABLISHMENTS, AND YOU WOULD FOLLOW THEIR LEAD.
INSTEAD, WE GET THIS MESS OF MEANINGLESS BLANDNESS.
IT REALLY DOES SEEM LIKE EVERY, EVERY NEW CITY DOCUMENT AND EVERY NEW CITY PROPOSAL BECOMES EVEN VAGUER AND EMPTIER THAN THE LAST ONE.
WHERE EXACTLY ARE WE GOING WITH ALL OF THIS? WELL, PEOPLE ARE NOT COMING TO SEDONA BECAUSE OF YOUR SUSTAINABILITY ADS, THAT'S FOR SURE.
DROP THIS WHOLE TOURISM CAMPAIGN.
IT DOES NOTHING TO HELP SEDONA.
IT DOES NOTHING TO HELP SEDONAS BUSINESSES AND YOU AREN'T EVEN RUNNING IT.
WELL, BESIDES MICROMANAGING INDIVIDUAL BEHAVIOR IS NONE OF YOUR BUSINESS.
I, GOOD EVENING MAYOR AND COUNSELORS.
DAVID KEY RESIDENT OF SEDONA, OF COURSE HERE ON BEHALF OF THE BUSINESS COMMUNITY AS ALWAYS.
AS WE HEARD IN THE PRESENTATION, UM, WISDOM PASSED ALONG FROM OUR COLLEAGUE, LOCAL BUSINESS OWNER, CHAMBER BOARD MEMBER AND TAB MEMBER BRETT LAVITT.
SO I'M ALWAYS HAPPY TO ADVOCATE FOR EFFICIENCY, ALWAYS HAPPY TO ADVOCATE FOR QUALITY OVER QUANTITY.
I KNOW THAT IS A CHALLENGE FOR A LOT OF RESIDENTS AS THEY SPEAK WITH YOU.
UM, THE OVERWHELM OF CERTAIN TRAILS, PARKING LOTS AND OTHER AMENITIES.
SO WE DEFINITELY WANNA KEEP THAT TOP OF MIND.
BUT THE POINT STILL STANDS THAT WE'LL CONTINUE TO ADVOCATE FOR MORE FUNDING.
AND, YOU KNOW, WHERE DO WE PUT THAT? WELL, YOU'VE GOT A WONDERFUL TOURISM DEPARTMENT TO DELIVER YOU THAT DATA AS THEY'VE JUST DONE.
AND YOU ALL CAN CONTINUE TO SEE WHERE'S, WHERE'S THAT MONEY BEST SPENT? AND I THINK IT'S JUST, AGAIN, TO UNDERLINE THAT AS A CHAMBER, WE REALLY FULLY ENDORSE THE WORK THAT'S BEING HAP THAT'S HAPPENING, THE DUE DILIGENCE THAT'S BEING TAKEN.
YOU KNOW, WE'RE NOT BLINDLY SPENDING MONEY.
UH, SOME FOLKS, THEY MAY NOT BE ABLE TO TAKE THE TIME TO DIGEST ALL THIS MARKETING INFORMATION, BUT I KNOW YOU ALL HAVE AND I KNOW IT'S A LOT.
I ALSO JUST WANNA SAY THAT I HOPE YOU ALL SEE THE ASSET THAT WE HAVE UNDER ANDREW'S LEADERSHIP.
UM, WE'RE REALLY GRATEFUL TO BE MOVING FORWARD IN A MORE ALIGNED SENSE BETWEEN CHAMBER AND CITY.
UM, THAT'S BEEN A WONDERFULLY, UH, YOU KNOW, A WONDERFUL PART OF THE PROCESS JUST TO SEE, UM, THE TALENT THAT HIM AND HIS TEAM HAVE.
AND, YOU KNOW, WE CONTINUE TO WANNA BE A COMPLIMENTARY PARTNER BECAUSE ONE OF THE CHALLENGES IS OF COURSE YOU ARE FOCUSED ON A, A DISTRICT REPRESENTED BY THE TAX BASE, RIGHT? SO THE CITY LIMITS.
AND SO WE WANNA CONTINUE BEING A GOOD COMPLIMENTARY PARTNER TO SUPPORT REGIONS LIKE OAK CREEK CANYON, WHO OF COURSE, AS OF THIS SUMMER REALLY NEEDED OUR HELP, REALLY NEEDED THE CHAMBER TO STEP UP AND DO OUR PART, OF COURSE, TO CONTINUE TO SERVE THE ECOSYSTEM.
THE VILLAGE OF OAK CREEK, BOYNTON CANYON PAGE SPRINGS, ALL THESE COMPLIMENTARY MARKETS.
AND OF COURSE, TO CONTINUE TO BUILD THE BRIDGES THAT YOU ALL BUILD WITH OUR ELECTED OFFICIALS IN THE VERDE VALLEY WILL CONTINUE TO BUILD THOSE RELATIONSHIPS WITH THE BUSINESS, UH, PARTNERS THERE.
SO AFTER THIS FIRE THIS SUMMER, WE ALL KNOW IT.
AND AS WE PLAN THAT STRATEGIC PLAN FOR THE CHAMBER FOR THE NEXT THREE TO FOUR YEARS, WE WOULD LOVE TO LEAN ON YOU ALL FOR YOUR INPUT, ESPECIALLY TO RELAY WHAT YOU HEAR FROM THE RESIDENTS IN THE COMMUNITY.
BECAUSE AS I CITED LAST MEETING, WE DON'T MAKE THESE DECISIONS IN A BUBBLE.
WE ARE CONSCIOUS OF THE ECOSYSTEM.
A HEALTHY BUSINESS COMMUNITY NEEDS A HEALTHY COMMUNITY, VICE VERSA.
AND THE RETAIL SECTOR SPECIFICALLY I WANNA MENTION RIGHT NOW IS, IS NOT A HIGHER ORDER RECIPIENT OF THAT REBOUND.
THE LODGING SECTOR HAS SHOWN GREAT RESILIENCE.
THE RESTAURANTS HAVE SHOWN WELL BECAUSE WELL PEOPLE HAVE TO EAT, BUT, UH, WE DEFINITELY WANNA KEEP OUR ADVENTURE PARTNERS IN MIND TOO, AS THEY WERE UNABLE TO ACCESS THE WONDERFUL RESOURCE THAT IS THE LAND AROUND US.
SO AS WE WORK TO SUPPORT THOSE SECTORS, WE LOOK FORWARD TO PARTNERING WITH YOU ALL AND WE'RE IN SUPPORT OF THIS WINTER STRATEGY.
UH, AL CAMILLO, AL CAMILLO, RESIDENT OF SEDONA.
UM, I'M IN, UM, QUITE, UM, UH, SORT OF THE SEDONA CHAMBER HISTORIAN OF WAYS AND I HAVE BEEN WATCHING THIS PROCESS OVER THE LAST 10, 15 YEARS.
AND I'M VERY, UH, PLEASED TO SEE HOW, UM, WITH ANDREW'S LEADERSHIP,
[02:00:01]
THE CITY IS MOVING IN THE DIRECTION OF ACKNOWLEDGING THE VALUE OF, UM, PROFESSIONAL AND DIRECTED MARKETING TO, UH, ENHANCE THE, UH, VISITOR, UM, STAYS HERE IN SEDONA, ESPECIALLY THE OVERNIGHT STAYS.AND I JUST THOUGHT I, YOU WOULD FIND SOMETHING INTERESTING JUST GOING TO THE INTERNET JUST SITTING HERE.
UM, THE, UH, OFFICE OF TOURISM ARIZONA, A OT, THEY HAVE A $23 MILLION BUDGET.
UM, AND THEN I GO LOOKING AT OTHER DESTINATIONS, PARK CITY, 14 MILLION SANTA FE, 15.4 MILLION, SANTA BARBARA, 11.1 MILLION.
AND THEN I THOUGHT I'D GO A LITTLE BIT FURTHER AND, UH, AND YOU FIND ASPEN FOUR AND A HALF TO 5 MILLION SEDONA TOURISM 2.1 MILLION.
WELL, WE'RE MOVING UP, BUT WE HAVE A LOT OF COMPETITION FOR THE SAME HIGH END, UM, DEMOGRAPHIC VISITOR.
AND SO I AM GLAD THAT YOU'RE TAKING ADVANTAGE OF THE REVENUE STREAM THAT COMES IN FROM THE SALES AND BED TAX, ESPECIALLY THE BED TAX THAT HALF PERCENT, WHICH IS PROBABLY ABOUT ONE AND A HALF MILLION OF YOUR BUDGET.
SO, UM, I THINK THE CITY IS DEFINITELY ON THE RIGHT PATH.
AND I CAN SEE OVER ON THE OTHER SIDE, THE MEMBERS OF THE CHAMBER BOARD AND THE CHAMBER, UM, MEMBERS, THEY'RE NOTICING MUCH MORE THAT THE CITY IS, UM, UH, ON THE SAME PAGE AS THEY ARE THAT THE NEED TO KEEP TOURISM, UH, FRONT AND CENTER OF OUR ECONOMY AND THAT, UM, THE CITY AND THE CHAMBER AND THE BUSINESS COMMUNITY CAN ALL BE ON THE SAME PAGE WORKING FOR THE SAME TEAM.
SO I'M ACTUALLY QUITE PLEASED THAT HISTORICALLY WE'RE ALL MOVING IN THE SAME DIRECTION.
YOU KNOW, AL REMINDS ME, UH, I WAS SPEAKING TO A BUSINESS OWNER IN ASPEN YESTERDAY.
THEY'VE HAD A TERRIBLE SUMMER.
AND THEY HAD A TERRIBLE WINTER 'CAUSE THEY SAID THEY HAD NO SNOW.
AND I THINK A LOT OF THE COLORADO MOUNTAIN, I MEAN, YOU COME FROM COLORADO.
YEAH, THERE WAS A REALLY TOUGH SUMMER FOR THE AMERICAN WEST, JUST WITH ALL THE FIRES EVERYWHERE FOR SURE.
JUST KIND OF, IT'S ONE THING TO BE DOWN, IT'S ONE THING TO KIND OF HAVE THAT MORALE DROP THAT WE ALL FEEL WHEN THERE'S A WILDFIRE IN THE COMMUNITY.
AND THEN SHE TOLD ME THAT THEIR AIRPORTS GOING UNDER A MAJOR RENOVATION'S GONNA BE CLOSED FOR TWO YEARS.
AND THE BUSINESS COMMUNITY IS REELING WITH THAT, HOW THEY'RE GONNA SURVIVE WITHOUT ANY AIRPORT.
'CAUSE THEY'RE HIGH NET WORTH COMES IN A PLACE.
THERE'S A LOT OF PRIVATE JETS PARKED IN THAT AIRPORT.
WHEN YOU TAKE, WHEN I TAKE THE PUBLIC TRANSPORTATION FROM GLENWOOD, ASPEN,
IT IS AN OPPORTUNITY FOR US TO CAPTURE.
ED WILL BE VERY HAPPY TO HEAR THIS.
YOU KNOW, SOME OF THOSE PEOPLE WHO ARE NOT GOING TO BE FLYING INTO ASPEN FOR TWO YEARS, THEY STILL HAVE VAIL
ANY COMMENTS FROM COUNCIL PETE? YEAH, THANKS MAYOR ANDREW.
LAUREN AND I, I WANNA SAY GOOD JOB.
I DOUBT THAT THERE'S A COUNCIL, A CITY COUNCIL ANYWHERE IN THE UNITED STATES.
IT GETS MORE DETAILED AND I WOULD SAY PROFESSIONAL ANALYSIS OF THEIR TOURISM INFORMATION THAT WE DO.
UM, THERE IS NO PERFECT METHOD TO DOING THIS.
THERE'S CRITICISMS ALL THE TIME.
AND I YOU'VE RECOGNIZED THAT YOU, YOU ADMIT THAT AS WELL.
IT'S WHAT WE ASKED FOR
I WOULD ENCOURAGE THAT YOU CONTINUE TO REPORT ON THE TAX IMPACT OF THESE.
I THINK THAT'S A REALLY INTERESTING METRIC.
I WOULDN'T EMPHASIZE IT TOO MUCH, BUT IT IS INTERESTING TO SEE ALL THE TIME, EVEN WHEN IT'S LESS THAN ONE, IT'S IMPORTANT TO HAVE THAT CONVERSATION.
SO IT'S PROBABLY THE LEAST CRITICISM I'VE EVER GIVEN ON ONE OF YOUR TOURISM UPDATES, WHICH I THINK IS REFLECTIVE OF THE MOVEMENT I'VE SEEN.
IT MIGHT BE THE LAST OPPORTUNITY YOU
I WOULD ALSO ECHO WHAT PETE SAID.
THANK YOU FOR CONTINUING TO REFINE, UH, THE TARGETING, THE METRICS, THE WHOLE NINE YARDS.
THANK YOU FOR REPRESENTING THE CITY.
WELL, I GET TO HEAR YOU AT THE LODGING COUNCIL EVERY MONTH AND I KNOW THAT THEY VALUE, UH, YOU AS A PARTNER IN PROVIDING THEM INFORMATION AND INSIGHT THAT HELPS THEM PLAN FOR THEIR BUSINESSES.
[02:05:01]
HIGH NET WORTH INDIVIDUAL, UH, ITEM, LIKE IF YOU GO BACK TO SLIDES 12, 13, SO, SO, OKAY.SO YOU'VE GOT RANK ORDER THERE FOR JUST OVERALL SUMMER ATTRIBUTION RESULTS.
AND THEN YOU GO TO THE NEXT PAGE, THAT 12 1 9, NOW GO BACK, RIGHT? THAT'S LIKE, THAT WOULD RACK AND STACK NUMBER THREE IN THERE.
AND I DO THINK THAT THAT'S SIGNIFICANT, RIGHT? AND, AND IT DOES ASK THE QUESTION OF, OKAY, HOW MUCH MORE SHOULD WE FUND HIGH NET WORTH? I KNOW WE'RE STILL EARLY IN THIS, WE STILL FEEL LIKE WE'RE PILOTING, BUT THE EARLY INDICATION SUGGESTS THAT THIS IS GONNA BE EFFECTIVE AND THAT ASSUMING THE HIGHER A DR AND YOU'RE GONNA DO SOME ADDITIONAL MODELING FOR WHAT'S THE DAILY SPEND LOOK LIKE, IT SEEMS LIKE THERE SHOULD BE A JUSTIFICATION TO EITHER INCREASE THE SPENDING THERE OR SHIFT SPENDING THERE, WHICHEVER.
UM, AND THEN I'M OF COURSE VERY INTERESTED TO HEAR IF YOU LOOSEN UP THE, THE GEOTARGETING BEYOND THE, THE FLIGHT AND DRIVE MARKETS TO SEE WHAT HAPPENS.
AND I KNOW WE'RE NOT DOING THAT IN THE CURRENT, YOU'RE NOT PLANNING ON CHANGING THE TARGETING AT THIS POINT, BUT, YOU KNOW, I'M INTERESTED TO SEE WHERE YOU TAKE IT AND, UH, I CERTAINLY AM ENCOURAGED BY, UH, WHAT'S BEEN PRESENTED SO FAR.
SO ALL THE THINGS THEY SAID, FOR SURE.
I THINK, UM, I THINK MANY WERE SKEPTICAL WHEN WE DECIDED TO DO OUR OWN TOURISM BUREAU.
UM, I THINK YOU AND LAUREN AND YOUR TEAM HAVE PROVEN THAT YOU PROBABLY MADE THE RIGHT DECISION.
UM, ALL OF THE METRICS THAT YOU DO, EVERY E-COMMERCE SITE IN THE WORLD DOES EVERY TECH COMPANY IN THE WORLD WITH A WEBPAGE DOES.
NOBODY KNOWS FOR SURE WHETHER OR NOT THAT AD AND THAT CLICK DROVE TO A SALE.
UM, AND I THINK THAT, YOU KNOW, YOU'RE DOING EVERYTHING THAT YOU CAN AND THAT THE INDUSTRY PROVIDES FOR US.
I THINK I'LL BE FASCINATED TO SEE WHAT HAPPENS WITH THE AI, UM, AND WHETHER OR NOT THAT HAS ANY IMPACT OR NOT, BECAUSE WHO KNOWS WHAT THE AI IS GONNA RETURN
SO I, I WOULD LOVE TO SEE HOW YOU'RE GOING TO TELL US HOW THAT GOT FRAMED AND, AND HOW IT, HOW IT REALLY WORKS.
UM, AND I APPLAUD YOU FOR BEING WILLING AS WITH AS MUCH ATTENTION AS YOUR GROUP GETS ON ITS SPEND FOR PUTTING THAT TOE IN THE WATER OF WHERE PEOPLE ARE GOING AND WHAT PEOPLE ARE USING, WHETHER IT'S RIGHT, WRONG, OR INDIFFERENT, IT'S WHAT'S HAPPENING RIGHT NOW.
SO I APPLAUD YOU FOR TAKING THE RISK AND TRYING TO FIGURE OUT HOW WE CAN TAKE ADVANTAGE OF THAT AS A CITY WITH OUR TOURISM.
I KNOW THE BUSINESSES ARE HURTING, I'VE HEARD THIS FROM DAVID AND MANY OTHER PEOPLE AS WELL, BECAUSE OF THE POCKET FIRE.
I THINK YOU'RE SHOWING US THAT WE'RE KEEPING OUR FINGERS ON THE PULSE.
UM, AND WE NEED TO DO THAT BECAUSE THIS IS OUR CURRENT ECONOMY.
AND WITHOUT THAT, WE HAVE A LOT OF RESIDENTS WHO WON'T HAVE THE NICE PARKS THAT WE HAVE.
BUSINESSES WON'T STAY OPEN THAT THEY USE.
SO AGAIN, I APPRECIATE ALL THE WORK YOU'RE DOING.
I KNOW SOMETIMES IT DOESN'T FEEL LIKE YOU ARE APPRECIATED, BUT I JUST WANNA LET YOU KNOW THAT FOR SURE YOU ARE.
I THINK WE COULD ALL SEE THAT SEPTEMBER SEEMS TO BE DOING PRETTY WELL AND YOU KNOW, LABOR DAY FOLLOWED BY LAST WEEKEND I WAS OUT AND ABOUT AND TRAFFIC WAS UP AND I, YOU KNOW, I WAS LOOKING IN THE PARKING LOTS OF THE HOTELS TO SEE IF THEY'RE FULL.
UH, SO ANECDOTALLY IT SEEMS AS IF, UH, AT LEAST LODGING IS, IS, UH, IMPROVING IN SEPTEMBER.
YEAH, THAT'S WHAT WE'RE SEEING AS WELL.
AND WHAT ABOUT THE, IF YOU KNOW EITHER OF YOU, UH, THE REST OF THE FALL LOOKS LIKE IN TERMS OF, OF, UH, RESERVATIONS? I THINK ANECDOTALLY I'VE HEARD IS GONNA BE A GOOD FALL.
UM, BUT IT'S A LITTLE TOO SOON TO MAKE A FULL CALL ON IT, BUT I
[02:10:01]
THINK IT'LL, I THINK WE'RE GONNA FEEL BETTER HERE PRETTY SOON, SO, OKAY, SO I'D LIKE TO MAKE A MOTION, MAYOR.UH, ALL OF THESE THREE ARE IN THE MOTION, SO I THINK THAT END, NOBODY HAS ANYTHING ELSE TO SAY THAT ENDS OUR DISCUSSION AROUND THEM, SO THANK YOU.
I MOVE TO APPROVE THE WINTER 20 26, 20 27 CAMPAIGN PLAN, THE YEAR ROUND, HIGH NET WORTH INDIVIDUAL MARKETING STRATEGY AND CONTRACT AMENDMENT NUMBER SIX FOR DAVE ENGLEY AND ASSOCIATES, D-B-A-D-B-A TO INCREASE COMPENSATION IN AN AMOUNT NOT TO EXCEED $736,000 FOR MARKETING SERVICES SUBJECT TO APPROVAL BY THE CITY ATTORNEY.
[9.d. AB 3066 Discussion/possible action regarding future meeting/agenda items. ]
ONE MORE ITEM DISCUSSION, POSSIBLE ACTION REGARDING FUTURE MEETING AGENDA ITEMS. AND I HAVE ONE WHICH IS, UM, OCTOBER 13TH FOR AN EXECUTIVE SESSION FOR, UH, REVIEWING THE APPLICATIONS FOR P AND C.EVERYONE GONNA BE HERE, IT'S COUNSEL.
WAIT, OCTOBER 13TH, OCTOBER 13TH.
I, I AM NOT, BUT THERE'S A POSSIBILITY THAT I'LL BE REMOTE.
SO WE HAVE NINE APPLICATIONS, WHICH IS GREAT.
SO WE NEED TO HAVE A CHANCE TO REVIEW THOSE AND DETERMINE WHO WE WANNA INTERVIEW.
AND THEN, UM, QUESTION ABOUT DIFF IS THAT AN ANNUAL REVIEW? NO, THAT'S EVERY FIVE YEARS.
AND WHERE ARE WE ON THAT CYCLE? UM, INTO THE SECOND YEAR, BUT I REMEMBER WHEN WE ASKED THIS QUESTION LAST TIME, I BELIEVE YOU OR THE CITY ATTORNEY SAID THAT WE CAN LOWER THE DIFF FEES AT ANY TIME.
WE JUST CANNOT INCREASE THEM EXCEPT EVERY FIVE YEARS.
SO BY POLICY YOU CAN, UH, CHARGE LESS.
SO YOU HAVE, YOU KNOW, FEE SCHEDULE UPDATES ALL THE TIME, THAT TYPE OF THING.
SO, WELL, UM, AND YOU ARE, YOU HAVE GIVEN PAST DIRECTION TO COMMUNITY DEVELOPMENT TO COME BACK WITH SOME POLICY CHOICES ON, UM, THOSE TYPES OF INCENTIVES RELATED TO HOUSING, CONSTRUCTION, THE DIGGA, ALL OF THAT.
SO THAT IS KIND OF WHERE THAT LIVES AT THE MOMENT.
UM, AND ON TONY'S TO-DO LIST ALREADY IS, IS THAT SCHEDULED? JOE, YOU HAVE YOUR HAND UP BEFORE.
I JUST WANTED TO LET YOU KNOW, WE DO HAVE AN EXECUTIVE SESSION SCHEDULED FOR THREE 30 ON THE 13TH OF OCTOBER.
UM, EXPECTED FOR AN HOUR FOR A DISCUSSION, CONSULTATION, UM, WITH REPRESENTATIVES TO DISCUSS SECURITY PLANS AND MEASURES.
SO SECURITY, WHAT TIME DO YOU WANNA START THE APPLICATION REVIEW FOR THEN? THE PLANNING AND ZONING COMMISSION? AND THIS IS JUST TO, UH, IT'S NOT TO INVITE THE APPLICANTS TO COME INTERVIEW.
THIS IS YOUR INTERNAL PROCESS, RIGHT? TO SORT THROUGH THEM AN HOUR NINE APPLICANTS TWO HOURS, JUST TO GO THROUGH THEM AND DECIDE WHO, WHO WE WANNA INTERVIEW.
SO, UH, BACK TO THE DIFF QUESTION.
SO I BELIEVE, UM, WITH THE BALANCED HOUSING STRATEGY, BIG UMBRELLA CONVERSATION THAT'S SCHEDULED TO COME BACK, AND THAT IS, AND DIFF WOULD BE INCLUDED IN THAT.
WELL, NOT THE DIFF SPECIFICALLY, BUT THE DIRECTION TO STAFF ON, UM, DEVELOPING THOSE POLICIES OR HOW WE'RE GONNA TREAT THOSE THINGS.
SO WE'RE PROBABLY GETTING A LITTLE OFF TOPIC THAN JUST TALKING ABOUT UPCOMING MEETING SCHEDULE, BUT, UM, MY RECOMMENDATION IS LET'S TALK ABOUT THAT ON THAT ITEM WHEN IT'S SCHEDULED, AND THEN IF WE NEED TO SCHEDULE IT AS A FOLLOW UP, THE SPECIFIC DIFF ACTION YOU CAN THANK YOU.
SHOULD WE ADD ANY MINIMAL AMOUNT OF DISCUSSION ON DIFF ON THAT IN CASE WE VEER OFF ON THAT, IN THAT DISCUSSION? YOU KNOW, JUST TO THE AGENDA SO IT'S POSTED CORRECTLY? SURE.
ANY OTHER ITEMS? ALL RIGHT, WE
[11. ADJOURNMENT ]
ARE ADJOURNED.